The car sold much better than last year, but the stock price was even lower than last year.

After Wang Fu and Cao Yang finished talking on the phone, although the psychological pressure was less, there were still a lot of troubles.

Especially on the Internet, several articles bombarding BYD Auto suddenly appeared, saying that they blindly engaged in various R&D and launched a bunch of projects, resulting in ugly financial reports.

That's why the stock price keeps falling.

Even last month, Wang Fu repurchased millions of Hong Kong dollars of shares by himself, and was questioned as deliberately suppressing the stock price, and then repurchased it at a low price.

This made Wang Fu bitter and unspeakable.

He even regretted letting the company go public.

"Mr. Wang, if we don't invest in R&D related to automotive batteries, we will take a proper slowdown, lest this year's financial report be even more unsightly?"

Lv Faxiang, who is responsible for battery research and development, is naturally more clear about the company's current situation.

During this period, BYD invested more R&D funds in various new projects than in the same period in history.

It can be said that among the various independent brand car companies in China, in addition to Xingchen Automobile, BYD's R&D investment in the proportion of turnover is already the highest.

R&D is not like marketing, where you can see results as soon as you spend money.

The development of some technologies often takes many years to produce results.

Then, after the results, it was installed on the new model, and another few years passed.

When I finally saw the results, I didn't know how many years later.

Why are many companies in China reluctant to spend money on R&D, especially during this period, there are really not many companies that are willing to vigorously engage in R&D.

That is, after five or six years, the importance of R&D in all aspects has increased, and this situation has changed somewhat.

"Battery technology is the most critical technology for new energy vehicles, whether it is the production of PHEV models or the production of pure electric vehicles, it is inseparable from the support of batteries."

"There are several technical directions for batteries now, and we can't be sure which one the market will ultimately choose."

"So now whether it is lithium iron phosphate or ternary lithium, or some other lithium batteries, we have to involve."

"Even nickel-metal hydride batteries have to be studied by someone to see if they are more suitable for hybrid models."

"There are so many projects to be developed together, and the cost must be relatively large."

"If our speed is slow, and other companies catch up or even surpass it, the situation will not be easy."

Wang Fu felt that it was still necessary to grit his teeth and continue to throw money in the direction of research and development.

This money can not be saved.

Otherwise, there will be no future in the future.

"Judging from the current domestic market, even if new energy vehicles are supported by policies in a short period of time, it is impossible to surpass traditional fuel vehicles."

"It will take at least 10 years to see if there are more opportunities."

"The current stock price has been affected by the subprime mortgage crisis, and it has fallen a lot."

"Coupled with the fact that profit margins are lower than expected, the decline is even more severe."

"Appropriately reducing R&D investment in batteries should not have a great impact on the company's development."

Lu Faxiang followed Wang Fu's old man, so many times he considered the problem from Wang Fu's point of view.

Otherwise, as the person in charge of battery research and development, he must hope that the company will give as much money as possible.

No leader will dislike having too much money and too many people.

"No, Lao Lu, you underestimate the competitive environment of this industry."

"Domestic battery companies are not the only ones BYD."

"A few years ago, our battery technology may have been the most advanced in China, but now it's hard to say."

"The situation of Nanshan battery, you must have heard of it."

"Not only have we successfully mass-produced FHEV batteries used in Star Sports Cars, but we have also launched technical research on PHEV batteries and BEV batteries, and we also have a special trial production line."

"As long as they are willing, as long as there is a market, Nanshan Battery can build a new factory at any time to increase the production capacity of batteries."

"When the time comes, the influence of Nanshan battery will go up at once."

Wang Fu has a strong sense of crisis.

Other domestic battery companies, he is not very worried.

But in the case of Nanshan Battery, he always felt that he might bring "fright" to himself in the future.

"FHEV batteries are power-based batteries, which have high requirements for output power under different working conditions."

"After all, the battery of FHEV models is often only one or two kilowatt-hours of electricity."

"In this case, even if Nanshan Battery's FHEV battery technology is relatively strong, the number of batteries produced is actually very limited."

"We need more than 10 times as much battery as a PHEV to use as a FHEV."

Lu Faxiang also wanted to find some steps for Wang Fu to go down, and stop burning money so hard.

However, Wang Fu couldn't listen to it at all, "At this stage, it is not very meaningful to discuss the output of batteries." ”

"At this time, it is more important to have everyone's technical level and quality level."

"As long as the level of this aspect is strong enough, any battery company will hope to surpass its predecessors and become the leader of the industry in the future."

"Nanshan battery is like this, and other battery companies such as Guoxuan Hi-Tech are similar."

"And the advantages of technology need to invest a lot of R&D funds to establish."

"We can't afford to reduce our investment because of the current pressure, and if we do, then all our previous efforts will be in vain."

Wang Fudu said this, and Lu Faxiang naturally had nothing to say.

However, at this time, Wang Chunping, the head of BYD's finance department, came to his office in a hurry and said in a hurry: "Mr. Wang, our stock price has risen by 5.2% today, which is very abnormal. ”

"It seems like there are big institutions buying our shares aggressively."

Rising stock prices are generally a good thing, but for listed companies, sometimes they don't want to see a big rise and fall in stock prices.

Because whether it goes up or down, it means that something is going on behind it.

"At this time, someone boldly bought BYD shares, does it mean that the new energy strategy we launched before has begun to work?"

Lu Faxiang looked at Wang Fu and Wang Chunping with some expectation.

Although there is nothing to see in the single-day rise, it must be a good thing.

Lu Faxiang himself also holds shares of some companies, and if the stock price keeps falling, he also feels a headache.

"Wang, you go to someone to investigate and confirm, and see which institutions are vigorously buying our shares today."

"The financial market is very unstable right now, so don't make a mess when the time comes."

The stock fell, and Wang Fu was anxious.

The stock has risen, and Wang Fu is also a little worried.

It's really not easy to be a boss.

In the next few days, BYD's stock price was basically rising.

Although it did not skyrocket all the way, even after a large transaction in the middle, there was a large amount of sell orders smashed.

But for several consecutive trading days, BYD's stock rose by more than a dozen points.

And the mastermind behind this matter has also surfaced.

"Mr. Wang, Warren Buffett's investment company took the initiative to find us and wanted to sign a strategic investment and share subscription agreement with us to become an important shareholder of BYD."

Wang Chunping's report made Wang Fu very surprised and surprised.

Warren Buffett.

This is a god-level figure in the investment circle.

BYD's stock price has fallen to single digits.

If there is Buffett's support, not to mention doubling it several times, Wang Fu is still very confident in doubling it.

"Has the other party indicated how many shares to subscribe?"

Wang Fu quickly made a decision in his heart, and now what he wants to confirm is nothing more than Buffett's investment company, but he wants financial investment or has other ideas.

How big is their appetite?

How many shares do you want?

Do you have any intention of interfering in the company's operations?

As long as he confirms his concerns, Wang Fu can arrange to sign the share subscription agreement at any time.

"At present, the other party wants about 10% of the shares, and the offer is more sincere."

"But the company has never encountered anything like this before, so I'm not sure how to reply to the other party."

Wang Chunping's mood is still in the midst of excitement.

This pie came a little suddenly, a little quickly.

Even Warren Buffett is optimistic about BYD's future, so what else do you need to worry about?

Companies are willing to spend more money on R&D, so let's spend it.

It's a big deal to get a loan when you run out of money.

With BYD's current influence, there is no problem at all with a loan of billions.

"You go and confirm some details with the other party, in principle, we at BYD welcome all like-minded investors to become shareholders of the company."

"If the other party is interested, you can also invite them directly, and I will personally share with them the company's future development strategy."

For Wang Fu, this is obviously a once-in-a-lifetime opportunity.

Whether the company can get out of the predicament at this stage depends on whether Buffett's assists are in place.

However, Lang has a concubine who is intended.

In the end, BYD and Buffett's investment must have reached an agreement very smoothly.

Even the negotiation time between the two sides is shorter than any important equity investment in Warren Buffett's past.

"Mr. Yu, this news is too sudden, I'm ready to put it at the top."

After He Ling received the advertorial shared by BYD Auto with herself, she immediately found Yu Yu.

As a highly sensitive editor, she was already aware that the news would be a hot topic in the next few days.

"Warren Buffett invests in BYD Auto?"

Yu Yu was stunned for a moment, and then immediately asked: "Have you opened an account in Hong Kong stocks?" ”

Obviously, she has realized that the stock price of BYD Auto will definitely skyrocket in the next period of time.

If you do it again today, you will have missed the best opportunity to enter.

But eating meat is not necessarily possible, and drinking soup is definitely no problem.

"Hong Kong stock accounts have a threshold for opening, and they are not as easy to open as domestic accounts."

"In addition, the domestic stock market has performed very well in the past few years, so I didn't think about buying stocks in Hong Kong stocks."

As soon as He Ling heard Yu Yu's words, she knew what the other party meant.

BYD's stock price is very low now, and now that Buffett is involved, the situation must be completely different.

Now is a good time to get started.

Of course, the market has risen a lot, and whether you dare to start is another question.

"It's also true, it is estimated that few people have eaten this wave of benefits."

"However, I think there should still be room for their stock prices to rise in the next step, so you can consider buying a little."

Yu Yu's current income is not low, and to a certain extent, it can be regarded as financial freedom.

At this time, it is natural to consider some issues of financial investment.

For ordinary people, in addition to buying a house, the easiest thing to do is to buy stocks.

Although the stock market has hurt a lot this year, after the big fall, it means that new opportunities have come.

"Well, I'll find a way to buy some when the time comes."

He Ling saw that Yu Yu was so optimistic about BYD's change, and she was naturally a little moved.

Who wouldn't want to make a little more money?

"Mr. Yu, then I'll put this news in the most conspicuous position first?"

"Warren Buffett has taken a fancy to China's own brand car companies, which is also a good thing for China's automotive industry."

Although the Chinese automobile industry has developed rapidly in recent years, and independent brands are also very competitive, many people still lack some confidence in independent brands in their hearts, and want to prove that they are not worse than others through various ways.

He Ling more or less has this idea.

"Well, let's arrange it."

"Taking this opportunity, you can also take out the future strategy of BYD and Xingchen Automobile to hype it up again, and tie Buffett's investment with this future strategy."

"It can even be said that if it weren't for the fact that Xingchen Motors was not listed, Buffett estimated that Xingchen Motors would have been preferred."

Any opportunity to increase the exposure of Xingchen Automobile, Yu Yu is reluctant to miss it.

What's more, this matter does have something to do with the future strategy of Xingchen Automobile.

It's not impossible to make a relevant feature and report it well.

However, compared with the performance of Autohome, some car companies seem a little sour.

Especially Great Wall Motors, which is also listed on the Hong Kong stock market, has a more complicated mood.

"Lao Zhu, do you think Buffett will invest in BYD, which point does the other party mainly value?"

"Purely from the point of view of sales, the sales of our Great Wall Motors are no worse than BYD."

"Compared with the brand heritage, Great Wall Motors is also better than BYD."

"But the other party chose to take a stake in BYD, not Great Wall Motors."

Wang Ying frowned and looked at Zhu Jianbo, thinking about something in his heart.

"Mr. Wang, judging from the current situation, it should be that Buffett is optimistic about BYD's long-term development prospects, so there will be this kind of equity investment."

"For U.S. investment institutions, fuel vehicles are doing very well, and they may not be as good as companies like General Motors and Ford Motors."

"So when they are looking for potential investment companies, they like to look for companies that have concepts to promote."

"It's easier to speculate, so that the stock price can grow rapidly in a relatively short period of time."

"I think BYD should meet Buffett's expectations in this regard, so it has the corresponding investment."

"For example, BYD launched the F3DM this year, this car has no competitiveness in the market at all, and few consumers will choose to buy it."

"But if you put it on the stock market, in front of Warren Buffett, maybe it's different."

"People may think that BYD is ahead of many companies in the track of new energy."

"They may even feel that BYD's management team is more forward-looking and has started investing in new technologies early."

"But these things are actually the moon in the water, the flowers in the mirror, and they are unreliable."

"The domestic new energy market is indeed promising, but it is definitely not a matter of ten or eight years."

"Especially now with the Nanshan engine and Nanshan gearbox, the core component technology that has been plaguing the development of Huaxia's independent brand car companies has been broken through."

"The international auto giants no longer have an advantage in this regard."

"Therefore, for the promotion of new energy vehicles, everyone's enthusiasm is not necessarily so high."

Zhu Jianbo had previously denied BYD's new energy strategy in front of Wang Ying.

So now, even if it is a more objective analysis, I can't help but explain it in a direction that is not optimistic.

"What you say makes sense, but sometimes people in the financial circle, as a third party, may see it more thoroughly."

"No matter when new energy has a future, their emergence will have a very big role in promoting stock prices."

"From this point of view, it is also necessary for us to conduct research on hybrid vehicles and even electric vehicles."

Wang Ying's original attitude was still a little wavering, and he didn't know whether Great Wall Motors would invest heavily in new energy-related parts.

But Buffett's unexpected assistance to BYD Auto made Wang Ying's attitude firmer.

If Great Wall Motors wants to develop, hybrid and electric vehicles still cannot be abandoned.

It is possible to launch the relevant models so quickly, but it is necessary to carry out the technical reserve work in advance.

"If you think about this issue purely from the perspective of stock prices, it is really necessary to do it."

"At least in terms of publicity, we must make it clear that we are seriously studying new energy-related components."

Zhu Jianbo will definitely not oppose the company's increased investment in research and development.

However, in his heart, he also feels that the future of new energy vehicles is still relatively limited.

There are still too many problems waiting for the entire industry to solve, and there is no hope in the short term.

"You arrange someone to sort out the situation related to new energy and do a good job of preparing and analyzing this aspect."

"When the time comes, I will also report to the chairman to see what his opinion is."

When it comes to the company's future development strategy, Wang Ying definitely has no way to make a direct decision.

In the end, you have to listen to what the boss has to say.

And when Great Wall Motors was struggling with this matter, the situation was completely different on the side of Chuncheng Automobile Group.

"Mr. Zhu, Nanshan Hongqi has basically completed the establishment of a new organizational structure, and plans to launch three SUVs and two sedans in the future."

"However, according to the previous thinking, these models are all fuel vehicles."

"But now Xingchen Automobile has launched a FHEV strategy, and BYD has also launched a PHEV strategy."

"Even because of the emergence of BYD's PHEV strategy, Warren Buffett also took the initiative to come to the door to take a stake in BYD."

"It shows that the capital market is very optimistic about the track of hybrid vehicles."

"On the American side, the people in finance are the smartest people."

"They are all optimistic about the market, and I think it is necessary for Nanshan Hongqi to follow and enter."

Tao Wen's point of view was very simple and direct, and Zhu Zhengfeng couldn't help but nod when he heard it.

"New energy vehicles represent the future, Nanshan Group has this technology, we can indeed let Nanshan Hongqi keep up with the pace of industry development as soon as possible."

"However, Nanshan Group's FHEV system is for luxury cars, and the relevant requirements should be relatively high, and I am afraid it may not be suitable for us."

Zhu Zhengfeng is also self-aware.

Let Nanshan Group take the hybrid system used on the star sports car to the Hongqi car, regardless of whether the other party is willing or not, even if he is willing, the price of the Hongqi car is also unaffordable.

After all, except for a few special models such as Dahongqi, other models still want to take the mid-range route at present, so as to increase sales.

Otherwise, it is good for brand marketing to always engage in some small batches of particularly high-end models, but don't think about making money.

"Hasn't Toyota now announced the patent for their first-generation FHEV system?"

"I think that when the time comes, the models on Nanshan Hongqi can consider using Toyota's FHEV system, and let Nanshan Auto Parts supply us with parts on the basis of this system, which should not be a big problem."

"After all, they can produce more complex parts."

"For the relatively simple FHEV system used on Toyota vehicles, there is no reason why Nanshan Auto Parts cannot be produced."

In response to Zhu Zhengfeng's question, Tao Wen quickly gave his own solution.

Not to mention, this solution still sounds very feasible.

"I'll communicate with Mr. Cao first, and after setting the general direction, I'll see how to land."

"However, the most important thing now is to find Mr. Cao to help design the appearance of several cars as soon as possible."

"Designed by other people, I'm a little worried."

Zhu Zhengfeng was willing to take out the Hongqi car as a joint venture with the Nanshan Group, and also tacitly agreed that the Nanshan Group made more profits through parts.

There must be a picture.

Cao Yang's help in designing some of the models of Nanshan Hongqi is one of the conditions.

At the very least, Cao Yang also has to help design an SUV and a sedan.

At that time, Nanshan Hongqi, which has two fist products, will have an annual sales volume of more than 200,000 without any pressure.

For Zhu Zhengfeng, that is already a very good result.

All the concessions made before can stand up to scrutiny in the face of this achievement.

Otherwise, when the time comes, Zhu Zhengfeng will also have a headache if the hat of the loss of state-owned assets is deducted.

(End of chapter)