The introduction of an industry policy involves all aspects.

Experts from all walks of life also have some OEMs that they are familiar with.

They will also consult with various OEMs for some advice.

In this way, the relevant news naturally spread quickly.

"Mr. Yin, judging from the current situation, Xingchen Automobile and BYD are still quite strong in promoting PHEV and FHEV models together."

"Now there are some preferential policies that are specially introduced."

As the president of Chery Automobile Research Institute, Zhang Wuchao is also very concerned about the laws, regulations and preferential policies of the automobile industry.

After all, these things need to be considered when developing models.

"This action is indeed a bit surprising, before I just thought that Xingchen Automobile was ready to promote the hybrid system on the Star Sports Car to other models."

"Now it seems that the other party's purpose is not only so simple."

"When we look at Xingchen Motors alone, maybe this matter doesn't have a big impact on us."

"However, if Nanshan Hongqi also launches FHEV models, coupled with the various actions of Toyota Motor and Honda Motor, which originally had FHEV models overseas, it is difficult to say what the hybrid will look like in the future."

Yin Chuan is also a little worried about whether he wants to follow up now.

Follow, the investment is a bit big.

If you don't follow it, if the hybrid is really popular by then, then Chery Automobile has no technical accumulation in this area, so it will be passive.

"Mr. Yin, I think it may be necessary to maintain appropriate attention, but how to deal with it may need to wait until the policy is implemented to see how the market reacts."

"And even if you want to follow, then whether you want to follow PHEV technology or FHEV technology will have to look again."

"After all, we have limited resources, and it is unlikely that we will be able to work on both tracks at the same time."

Zhang Wuchao put forward his own opinion.

He naturally hopes that the company's R&D investment will increase more and more, but that is certainly not unlimited.

With the R&D investment of more models, Chery Automobile's R&D expenditure has increased a lot.

Zhang Wuchao is worried that things will be reversed, and too much R&D investment will hinder the rapid development of the company.

"What you said also makes sense, so let's see how the market reacts first."

"Although the energy saving effect of hybrid vehicles is significant, the cost increase is also quite large."

"Looking at the price of BYD F3DM, it is 80,000 yuan higher, and there is no competitiveness at all."

"Even if a certain amount of subsidies are given by the policy at that time, the price difference with ordinary fuel vehicles will definitely be quite large."

"Consumers are not so conscious and will not spend more money for the so-called environmental protection."

"As long as you calculate the relationship between the fuel cost saved and the extra car price, everyone will have a choice."

Although Yin Chuan is a little worried, he is not so optimistic about the future of hybrids.

After all, there is still plenty of time left for everyone.

However, Geely Automobile's concept in this regard is not exactly the same as Chery's.

"Lao Gao, you arrange someone to do a survey to see what difficulties we have in doing FHEV hybrids."

Li Su was originally a little optimistic about the future strategy of Xingchen Automobile, and felt that there should be no market for FHEV models in China.

But now that Xingchen Motors has made so much effort for the development of FHEV models, his views have begun to change.

In the past few years, it seems that Nanshan Group has never made a wrong choice.

Xingchen Automobile started from scratch and became the largest car company in China in terms of turnover in just a few years.

Therefore, Li Su has made a decision to completely follow the pace of Xingchen Automobile in the direction of development in the next few years.

People focus on SUVs, and they focus on SUVs.

If people want to engage in FHEV, then Geely Automobile must also have FHEV.

"Mr. Li, the principle of FHEV is not so complicated, it is nothing more than adding a hybrid system on the basis of the original fuel vehicle."

"But on this system, there are quite a lot of Toyota's patents, and if we want to develop them ourselves, we must first find a way to circumvent those patents."

"In addition, due to the small amount of core components in the industry, they are mainly produced by a few parts suppliers of Dongying."

"This is also very detrimental to our future FHEV system development, which means that we have to build a supplier system by ourselves."

"Then there is still a question of cost, and the cost of the FHEV system must be very expensive if there is no volume."

"You can see one or two from the price of BYD F3DM."

As the president of Geely Automobile Research Institute, Gao Songlin is naturally also concerned about FHEV and PHEV.

Even he has arranged personnel in advance to do some theoretical research and analysis in order to prepare for some future actions.

"The problem of patents, although it can be easily solved by paying royalties, is certainly not what we want to see."

"Do you think it's possible to arrange for someone to communicate with Toyota and let them open up the patent in this area for free?"

Li Su immediately made a very bold proposal.

Nanshan Group has the strength to develop its own hybrid system on its own, avoiding various existing patents.

But Geely didn't want to do that, it was too costly.

Directly using Toyota's existing mature technology, it is only doing some development of improved nature, and the investment is minimal.

"Mr. Li, I'm afraid this is a bit difficult, unless you can make the other party feel the full benefit."

Gao Songlin frowned, and for a moment he couldn't think of how to get Toyota to give up the patent in this area.

"Aren't BYD and Xingchen Motors working hard to promote some industrial support policies for FHEV and PHEV models?"

"We can take advantage of the prospects of the automobile market in China to negotiate with Toyota and get them to relax the relevant patent restrictions."

"If they don't let go, then it will be difficult for Huaxia's policy to support the development of FHEV models on a large scale."

"As far as I know, Toyota also has plans to introduce FHEV models in China, and they must also hope that this model can get some industrial support in China."

Li Su made a very novel point.

This was completely beyond the expectations of the tall pine forest.

But when you think about it, this solution doesn't seem to be impossible.

Everyone makes the cake bigger together, and in the end everyone is the beneficiary.

And if the family holds on, the market will only be a little bit in the end, and maybe they will make less money.

"Mr. Li, I'll arrange for someone to contact Toyota first to see how the other party reacts."

"No matter how bad it is, let them open up the technology of FHEV models to us for free, and we can also help them in relevant policies when the time comes."

Gao Songlin stubbornly responded to this arrangement.

However, Toyota's reaction was somewhat unexpected.

"Xiao Lin Sang, what do you think of this incident from Huaxia?"

As the president of Toyota, Watanabe Yoshiaki looks at problems from a different perspective than ordinary people.

Toyota is determined to be the world's largest car company, so many times their style of doing things is still different from Honda and Nissan.

For example, this time Huaxia came to hope that Toyota would give up the patent on the FHEV system, if it was put on the side of Honda and Nissan, it would definitely not have to think about it, and directly refused.

But when it came to Toyota, Watanabe felt that it was worth considering.

"President, it is definitely not cost-effective to directly give up all the patents on various parts of the FHEV system."

"However, we can consider licensing the patents involved in the first-generation hybrid system to some companies for free use, or directly for public use."

"In this way, more car companies can be induced to enter the FHEV track."

"Even if there are more competitors, the pressure on us will be greater."

"But in the field of FHEV models, Toyota's technology is the most advanced in the world, and there is no reason why it will not be comparable to other car companies."

"If Huaxia's Geely Automobile wants to enter the FHEV track, I don't think it's necessarily a bad thing."

"When the interests of these car companies are closely related to FHEV models, they will definitely actively promote the introduction of some preferential policies."

"It's definitely good for us."

Tetsumin Kobayashi used to be the head of Toyota's North American headquarters, but because Toyota's performance in North America is very good, he has now been promoted to head of Toyota Motor Research Institute.

In the future, he may be a strong contender for the next president.

"The FHEV model is the most suitable model for our Dongying, it does not need to be charged, but it can play a significant role in fuel saving compared to fuel vehicles."

"But eleven years have passed since 1997, and FHEV models account for less than 1% of all model sales."

"If we want to change this situation, we may indeed need to make some big moves."

"Directly licensing a part of the patents for free will definitely be beneficial to promote the future of FHEV models."

"I just don't know how far the situation will develop in the future."

Tetsuaki Watanabe was a little moved by Tetsuaki Kobayashi's proposal.

But it's not without worry.

After all, they hadn't done anything like that before.

If he does it well this time, it will be his achievement.

But if he doesn't do it well, maybe he will step down.

"President, I don't think even if we publish the patent, the actions of various car companies in a short period of time will not be particularly large."

"It's not that easy to change people's opinions."

"At most, a few car companies will launch some new models, and the threat to us should be relatively limited."

Kobayashi Tetsuaki had already felt the thoughts of his own leader, so he directly followed this direction and said some words of persuasion in disguise.

This further facilitated Watanabe's decision.

"Well, you have a point."

"Then you can arrange it and see how to officially announce this decision, so as to have a good publicity effect as much as possible."

After thinking about it for a while, Watanabe made a decision.

Of course, before the official announcement, there will definitely be a discussion within the company.

However, what has been decided by Watanabe Tetsuaki is discussed as a formality.

Soon, this decision was officially announced.

"Onihara, why do you think Toyota suddenly made such a surprising decision this time?"

Toyota, as the leader of the domestic automobile industry, has attracted great attention from other car companies in every move.

For example, this time Toyota announced that it would publish all the patents of the first-generation FHEV system, which will be used by other car companies for free.

It is completely impossible for other car companies such as Honda not to pay attention to such a big move.

In addition, it was not ordinary employees who were concerned about this topic, and Honda President Takeo Fukui directly called Onihara Ishizuka, who was in charge of research and development.

"President, some time ago I heard that Huaxia Xingchen Automobile and BYD have announced their future strategies, and will focus on PHEV and FHEV models."

"And Huaxia is also brewing some related promotion and industrial support policies, among which policies related to PHEV and FHEV models are expected to be separately supported."

"I estimate that Toyota will announce this surprising decision at this time, which should have something to do with the situation in Huaxia."

"After all, the sales volume of the Huaxia automobile market can exceed 10 million units this year, and it can even reach 20 million units in the future."

"If Toyota wants to become the world's largest automobile company, it is impossible to give up the Chinese market."

"If the FHEV model can become a hot-selling model in China, it will definitely be Toyota that will get the most benefits in the end."

Onihara Ishizuka's analysis is obviously very reasonable.

Basically, he guessed the cause of the incident directly.

"Our hybrid system is not exactly the same as Toyota's, and now Toyota has published their patents, will it lead to other car companies on the market in the future FHEV models using similar Toyota solutions, and our technical solutions will become an alternative?"

Swift Fukui asked a question with some concern.

Uniqueness is a double-edged sword.

Sometimes that's a good thing to pull away from competitors, but sometimes it's a factor that is eliminated from the market.

"For consumers, it's not really a matter of what kind of hybrid system they are looking for."

"As long as the performance of the hybrid system is not worse and the price of the hybrid car is not higher, it is enough."

Onihara Ishizuka has always been engaged in research and development, and is still very confident in Honda's own hybrid technology.

The big motor solution is completely different from Toyota, and this has always been a point that Honda is proud of.

As for whether the market recognizes it, sometimes he feels that it is not a technical problem at all.

It's sales that don't lead consumers.

"You're right, the popularity of FHEV models has suddenly become so much higher these days."

"In the next step of the company's models launched in Huaxia, we should also consider the matter of FHEV in advance."

With this decision of Swift Fukui, the interior of Honda Motor also acted quickly.

Whether it is the Accord or CRV, or the Odyssey and the Civic, they have all begun to discuss whether to launch FHEV in Huaxia.

Of course, that's all for later.

Toyota's official announcement of this decision has now caused quite a stir in the Chinese automotive industry.

"Mr. Cao, this operation of Toyota is a bit incomprehensible."

"Wouldn't it attract a large number of manufacturers to enter the FHEV market if they publish their own patents for everyone to use for free?"

Zeng Tingting came to Cao Yang's office as soon as she got the news.

During this time, she was busy promoting preferential policies.

I didn't expect to encounter such a thing now.

"Although Toyota is our rival, we have a very bad relationship in the past."

"However, I have to say that people are still more atmospheric, unlike ordinary Dongying enterprises, picking and searching."

Cao Yang knew that Toyota had done similar things in history, but that was ten years later.

I didn't expect it to be 2008 now.

In the future, there will definitely be some changes in the automobile market because of this matter.

Of course, the current market is completely different from the original, and it doesn't matter to Cao Yang if there are more new changes.

"Mr. Cao, what do you mean, Toyota is doing this, which is very beneficial to themselves?"

Zeng Tingting heard some different meanings from Cao Yang's tone.

"That's natural, you don't think people are so selfless, right?"

Cao Yang spread his hands, obviously showing Toyota's plans clearly.

"FHEV models are not new to now, Toyota has been mass-producing the Prius FHEV on a large scale in 1997."

"So far, Toyota has sold quite a few hybrid cars around the world."

"However, as the world's second largest Chinese market, Toyota's hybrid models do not see much market prospects."

"This is certainly not in line with Toyota's future strategy, taking the opportunity of our preferential policies to promote FHEV models, Toyota jumped out to add a fire, which directly dispelled some of the concerns of many people."

"In this way, the FHEV-related preferential policies are likely to be stronger than we thought before."

"To a certain extent, Toyota's decision is good for the preferential policies we are engaged in."

Cao Yang has long seen Toyota's thoughts, so when it comes to analysis, it is naturally the first thing to say.

Toyota Motor wants to take this opportunity to let Huaxia vigorously support the development of FHEV models.

Although there will be a bunch of competitors in this way, they have the confidence to become the leaders of this industry and eat the biggest piece of the cake.

"If you understand it this way, then Toyota's actions are reasonable."

"They can make this kind of decision so decisively, which really doesn't look like the style of ordinary Dongying enterprises."

Zeng Tingting quickly understood the logic, and she was a little more vigilant against Toyota.

This is an opponent to be taken seriously.

Toyota is not only a Toyota brand, but also a luxury brand, Lexus.

To some extent, Lexus is also a rival to Xingchen Motors.

"In the future, keep an eye on Lexus's actions, I estimate that Toyota is so optimistic about the Chinese market now, and there will definitely be more actions."

"In addition to Audi, Mercedes and BMW, it is now Lexus's performance in the luxury car segment that has had a certain impact on us."

"Especially in the South China market, Lexus's recognition is still relatively high."

"Even if it was the marketing that we didn't care about before, suppressing them, there are still some die-hard fans."

Cao Yang also has a good understanding of the thoughts of many consumers in Lingnan.

Some of the previous news about the creation of the same platform for Lexus and Toyota has had some impact on Lexus's sales.

However, there are some models that cannot be found in the Toyota brand with the same platform car, or the same platform car has not been imported into Huaxia.

In this way, this kind of marketing effect is not so good.

Even Lexus's market performance in the past two years has been better than that of most luxury brands.

Cao Yang naturally noticed this.

"Well, I will specially arrange for someone to keep an eye on the movements of Lexus to see how to find their weaknesses in the future and deal with them more targeted."

As soon as Zeng Tingting finished speaking, Cao Yang's phone rang.

Wang Fu of BYD called him directly.

"I'll talk to Mr. Wang first and see what he has to say."

Before answering the phone, Cao Yang could basically guess the topic that Wang Fu wanted to communicate with him, and nine times out of ten it was also related to Toyota's action.

"Mr. Cao, Toyota is going to make trouble."

Wang Fu's first sentence confirmed Cao Yang's guess.

"Hybrid vehicles were the first to be mass-produced by Toyota, and now the Chinese car market will soon become the world's largest car market."

"Toyota has always wanted to replace General Motors as the world's largest car company, and naturally it doesn't want to miss the Chinese market."

"They have the courage to give everyone a free trial of the patented technology on the FHEV system, which is also quite courageous."

"I don't think that's necessarily a bad thing for us in the big picture."

Cao Yang didn't seem to care too much, but it made Wang Fu's somewhat nervous mood relax a little.

Objectively speaking, in the face of Toyota's competition, Wang Fu is a little lacking in confidence.

But Cao Yang's confident appearance also made his self-confidence rise a few points.

"Mr. Cao, your opinion is quite reasonable."

"Toyota's action this time, many people thought that Nanshan Group and BYD were going to make wedding clothes for them."

"Such an unbelievable thing has happened."

"Now it seems that it is really difficult to say who will make wedding clothes for whom."

After all, there are still many advantages in fighting at home.

In terms of cost control of a single model, Huaxia's own brand is a level stronger than Toyota.

It is obviously unrealistic for Toyota to be crushed so easily.

"Yes, so in the next step, everyone should also act quickly, first finalize the preferential policies, and then launch more hybrid models as soon as possible, and gain a firm foothold before most car companies do not react."

Cao Yang didn't mind chatting with Wang Fu about some illusory strategic issues.

Anyway, it's not responsible.

When the hybrid industry is lively, more policies will be possible to completely incorporate FHEV into the category of new energy vehicles.

Otherwise, it is likely that it will still be the same as in history, and only PHEVs and pure electric vehicles can be regarded as new energy vehicles.

FHEV vehicles do not have any additional preferential policies and subsidies to support.

This is actually quite unfair to FHEV models.

After all, the data of a 30% drop in fuel consumption is not made up blindly.

It's really lowered.

The contribution is done, but the achievement is not its share!

(End of chapter)