When the country was in an uproar because of the recruitment of 20,000 people of Nanshan Group, Cao Yang, the initiator, flew to England with a group of executives.

After a few months, Xingchen Automobile has officially completed the acquisition of Jaguar Cars and Land Rover Cars, forming the new Jaguar Land Rover Cars Co., Ltd.

Since Jaguar is the royal car of the British royal family, and its status in England is higher than that of Land Rover Cars, the headquarters of the reorganized company is located in Coventry, the original headquarters of Jaguar Cars.

Caoyang's first stop is naturally Coventry.

"Mr. Cao, I sorted out the investment of Jaguar and Land Rover in recent years, and in the past few years when Ford Motor acquired Jaguar and Land Rover, they basically threw $10 billion into it."

"In the end, it was sold to us for a low price of $2.3 billion."

"From this point of view, the value of Jaguar and Land Rover cars is still worth looking forward to."

"However, their sales have not been very good in the past two years, and their labor costs and parts costs are too high, even if the selling price is not low, the profit margin is not high."

"Otherwise, they have the strength to compete with Mercedes-Benz and BMW, and they will not fall to the point of being sold around."

Dong Shengnan, as the head of the finance department of Nanshan Group, naturally followed Cao Yang to England to take over Jaguar Land Rover this time.

Even the finance department of Nanshan Group has specially dispatched dozens of financial personnel to successively stationed in the original headquarters of Jaguar and Land Rover.

Personnel rights and financial rights, these are the two most important rights of a company.

Although Cao Yang negotiated with Ford Motor Co., Ltd., he promised that after acquiring Jaguar and Land Rover, he would not lay off employees within three years.

But it doesn't mean that Jaguar Land Rover will continue to develop like this.

Obviously, these two brands can shine in China, why not do it well?

At that time, Jaguar will focus on the high-end market, and the brand heritage can completely press Mercedes-Benz and BMW underneath.

In the high-end market, Land Rover can directly wrestle with models such as the Porsche Cayenne, which can be regarded as forming a situation of left and right hands with Xingchen Automobile.

For example, companies such as North and South Volkswagen, Chuncheng Toyota and Yangcheng Toyota, Xifeng Honda and Yangcheng Honda will change one model into two appearances and sell them as two models.

In the future, Land Rover and Xingchen Enterprises can also consider playing this operation on SUV models.

Taking this opportunity, it can also further recognize the brand power of Xingchen Automobile.

After all, for Cao Yang, Xingchen is his own son, and Land Rover is his godson.

"Jaguar and Land Rover are indeed good assets, but in the case of the financial crisis, everyone is not optimistic about the future, and Ford has encountered difficulties that are rare in a century, so they will think of selling Jaguar and Land Rover."

"My goal is that by 2009, Jaguar Land Rover Cars Ltd. will be profitable globally."

"By 2010 at the latest, Jaguar Land Rover's sales in China must be able to catch up with Mercedes-Benz and BMW."

"We want to let more Chinese people know the heritage of the two brands of Jaguar and Land Rover, and let more people recognize them."

"Of course, the most important thing is to shift the company's development focus from England to China."

"In the future, there will be no expansion of production in the factory in England, and there will be no new personnel."

"After three to five years, we have shifted the focus of Jaguar Land Rover's R&D, sales and production to Huaxia."

The people sitting around him were all executives of Nanshan Group, and Cao Yang did not beat around the bush at all when he spoke.

It takes more than ten hours to fly from Yangcheng to England.

In addition to the necessary breaks, it is also necessary to discuss the next work in England.

Even before departure, everyone had already discussed it.

It's not that I can't find a new topic.

"Mr. Cao, the work attitude of those foreigners is completely different from ours."

"And the working culture there is very different from that in China."

"If we don't get approval for what we do, we're likely to cause trouble."

Zeng Tingting reminded her a little worriedly.

She naturally hopes that Xingchen Automobile can smoothly take over Jaguar Land Rover Automobile Company.

Let this company become a Chinese company from shares to management.

But she knew it was very difficult.

Especially for Chinese enterprises, there is a generation gap in communication with these foreign companies.

Besides, the original vested interests definitely do not want to give up the rights in their hands.

"You're right, so we have to be tough enough to come out at the beginning."

"Let everyone know that even if we try to put Jaguar Land Rover out of business, we will not compromise with them."

"When the time comes, there will definitely be people who know the times."

"As long as someone from Jaguar or Land Rover takes the initiative to move closer to us, I will reuse it."

"Anyway, we just promised Ford not to lay off employees, and we didn't promise not to change positions."

"If those people are not convinced, let the so-called executives go to the factory to make screws and see if he can stand it!"

Cao Yang never intended to compromise with Jaguar Land Rover's original management.

If these people had been very capable, then Jaguar Land Rover would not have become what it is today.

Once these people see the opportunity to compromise, they will definitely gain an inch.

"Mr. Cao, Jaguar and Land Rover do not have factories in China now, nor do they have R&D centers."

"If we want to shift the focus of production, sales and R&D to Huaxia, then we definitely need to build factories and R&D centers in China, and the work in this area is almost about to start."

Huan Yongxiang reminded beside him.

Building a car factory is no small task.

Not to mention the issue of site selection is very critical, just the various constructions in the early stage are very time-consuming.

"The magic capital, Yangcheng and the imperial capital, Jaguar Land Rover's factories and R&D centers are nothing more than located in these three places."

"What do you all think?"

Since they all talked about this topic, Cao Yang did not avoid it, and asked directly.

"These places have their own benefits, from the perspective of the automobile industry chain, Modu and Yangcheng may be more suitable, after all, our headquarters is here in Yangcheng, the automobile industry is also the pillar industry of Yangcheng, and there are many parts companies around."

"However, from the perspective of policy impact, the imperial capital may also be a good choice."

"At the feet of the Son of Heaven, many news are more well-informed."

"But I think the business atmosphere over there may not be as good as Modu and Yangcheng."

Huan Yongxiang thought about it quite seriously and gave his own opinion.

"Mr. Cao, the development of Nanshan Group in Yangcheng to the current scale, it has reached the time to continue to expand outward."

"Nanshan Carbon Fiber and other companies have found an opportunity to leave Lingnan Province, and Jaguar Land Rover can choose places other than Yangcheng, which can just drive a series of enterprises in Nanshan Auto Parts and open a new model of national layout."

"At that time, we will not only be valued by Lingnan Province, but also favored by places such as Modu."

"There is competition, so you can get more benefits."

"I think it's more appropriate to put Jaguar Land Rover's R&D center and factory in Magic City."

"Especially if we want to transfer talents from England to China, then the popularity of the magic capital will be much higher than that of Yangcheng, and the resistance of those English people will not be so strong."

Zeng Tingting put forward her own opinions very pertinently.

Chang'an City, Modu, Yangcheng and other places go hand in hand and develop together, which is obviously better for Nanshan Group.

"I think what Minister Zeng said is also reasonable, Jaguar Land Rover is such a luxury car brand, and the magic capital must be very welcome."

"Even in the future, we can make the Modu factory the largest Jaguar Land Rover factory in the world, not only to produce cars for the Chinese market, but also to export them to the world."

"In time, Jaguar Land Rover will be able to truly become a luxury car brand in China, maximizing the benefits of our acquisition."

Wan Yongxiang agreed with Zeng Tingting's opinion very much, and echoed it on the side.

"Our Xingchen Automobile has opened the South China market, but its influence in East China is not particularly high."

"At this time, if the production plants of Jaguar and Land Rover are located in Modu, it will be very beneficial to expand the influence of our group's automotive products in the East China market."

"And the automobile industry in Modu is also very developed, and some of the original suppliers of Jaguar and Land Rover also have factories in Modu or around, which is also very beneficial to the supply of parts."

Seeing that Cao Yang didn't directly say yes, Zeng Tingting once again added her opinion.

This time, Cao Yang didn't bother anymore, and said directly: "Then we will put the factory in the magic capital, but don't release this news first, and then when the Jaguar Land Rover factory wants to apply for automobile production qualifications, we will talk about the location of the factory." ”

Although with the current influence of Nanshan Group, it is not very difficult to get an automobile production qualification.

But with the help of the Demon Capital, things would naturally become much easier.

Wouldn't it be a waste if such a good resource was not utilized?

The group discussed the future development of Jaguar Land Rover in China, but soon came to Coventry City.

In the local area, the executives of Jaguar Motors and Land Rover Motors were waiting for Cao Yang to arrive.

Some people must have ideas about their own company being acquired by Huaxia Enterprises.

There are also some people who feel that it doesn't matter, and even feel that their opportunity has come.

As the general manager of Jaguar Land Rover Huaxia, Ma Deren came to visit Caoyang in a low-key manner on the night they arrived in Coventry.

This made Cao Yang feel quite surprised, and he took it for granted.

No matter where you are, there are definitely people who want to improve.

This Ma Deren is obviously the one who wants to improve.

"Jaguar cars have a long history, dating back to 1922 when Sir William Lyons created the first straddle motorcycle."

"The Jaguar name first appeared in 1932 with the launch of a completely new sedan, the SS Jaguar, designed and built entirely in-house."

"Since the establishment of the Jaguar brand, it has always been committed to providing users with elegant, charming and dynamic cars, and a number of classic models have emerged at different times in its history, which has established the Jaguar brand's position as a fashion trendsetter."

"Regardless of the period, Jaguar has always led the new trend in the luxury car market with its elegant and captivating design and exceptional technology, becoming a luxury icon that represents fashion and has attracted countless followers around the world."

Although Ma Deren knew what he was talking about, Cao Yang must have heard of it, or seen it many times in the information.

But when they meet for the first time, he must find a topic to talk about first, so that the vigilance of both parties can be lowered a little.

"From the very first car, Jaguar has been steadfast in its promise: to make the latest and most high-end products."

"It's a bit similar to the concept of Xingchen Automobile, where everyone wants to provide consumers with the most high-end cars."

"Mr. Cao, in 2004, Jaguar officially entered the Chinese market, and I was arranged to be the person in charge of Jaguar Huaxia."

"Later, Ford integrated the resources of Jaguar and Land Rover, and I became the person in charge of Jaguar Land Rover Huaxia."

"I have witnessed the rise of Xingchen Automobile and the rise of the Huaxia automobile market."

"Jaguar Land Rover Automotive Technology Co., Ltd., to become a member of the Nanshan Group, I think this is the best home for Jaguar and Land Rover, and it is also the most anticipated home."

"I firmly believe that under your leadership, Jaguar Land Rover will be able to quickly get out of the downturn and become the darling of the world's luxury car market again."

"I personally admire Mr. Cao very much, not only designed a classic pickup truck like the Ford F150, but also designed so many classic luxury cars such as Ziweixing, Starry Sky, Yangwang and Xingtu."

"Even the big red flag under the Chuncheng Automobile Group is refreshing."

"I very much hope that Mr. Cao, you can lead Jaguar Land Rover cars to new glory."

Since Ma Deren chose to come over to see Cao Yang in advance, he naturally had already made a choice.

Even when he was in Huaxia before, he went directly to Yangcheng to visit Cao Yang.

In the end, because the handover work was not completely completed, and even he was called back to the headquarters to assist in some handover work, so today is the first time I have seen Cao Yang.

However, Cao Yang didn't know anything about him.

Even the details of the senior management of Jaguar and Land Rover are in Cao Yang's mailbox.

This Ma Deren's ability is not very brilliant, but it is better because of his qualifications.

He has been with Jaguar for almost 30 years this year.

He has some connections in various departments of the company.

Although his position is not the highest, and he can't even get in, he is also a director of the company.

Kind of a heavyweight.

Such a character took the initiative to take refuge in Cao Yang, and Cao Yang had to accept it.

Otherwise, foreigners in the future will not dare to easily take refuge in Xingchen Automobile and Cao Yang.

"Ma Deren, although you and I are meeting for the first time, I have always seen the performance of Jaguar and Land Rover in China."

"Although Jaguar Land Rover has been in the Chinese market for a relatively short time, its reputation is not low at all."

"Even Jaguar and Land Rover cars give Chinese people the feeling that they are more luxurious than Mercedes-Benz and BMW, and they are on the same level as Porsche."

"I think these achievements are inseparable from your hard work."

"In the past two years, Jaguar Land Rover's global development has not been smooth, and there have even been large losses."

"This situation must be something that no one wants to see."

"Xingchen Automobile chose to acquire Jaguar and Land Rover, hoping to regain glory with Jaguar Land Rover, so that more Chinese consumers and more global consumers choose Jaguar and Land Rover Cars."

"However, I am not particularly familiar with the current management situation of Jaguar and Land Rover, do you have any good advice?"

Taking this opportunity, Cao Yang also wanted to listen to the insider's analysis.

After all, where there are people, there are rivers and lakes.

For a company to run well, it must have a group of suitable management.

Otherwise, the company will be in a mess, and it will not be possible to achieve any good results.

"Mr. Cao, in Jaguar Land Rover, there are basically three factions now."

"One faction wants to confront Xingchen Motors, and they don't want Xingchen Motors to control Jaguar Land Rover."

"The other group feels that it is none of their business, as long as the company does not lay off employees and does not cut salaries, it doesn't matter."

"In addition, there are some people like me who have seen the excellent performance of Xingchen Automobile in the world and the strong technical strength of Nanshan Group, and hope that the company can develop and grow under the leadership of Xingchen Automobile."

"However, it is a pity that the current president and R&D director belong to the first faction, and it is estimated that they will not implement some of the requirements of Xingchen Automobile in the future."

Without any hesitation, Ma Deren told what he knew.

Since he chose to come to Cao Yang, he chose to take refuge in Cao Yang.

To take refuge is to have the appearance of refuge, and Ma Deren also sees this very clearly.

"As the sole shareholder of the company, if you directly reorganize the board of directors and reappoint the president and R&D director, how sure do you think this matter will be handed over to you?"

As soon as Cao Yang said this, Ma Deren's heart immediately became excited.

What did I come to Cao Yang alone for?

Isn't it just for a promotion and a raise?

Don't look at the situation of Jaguar Land Rover in the past two years, it is not very prosperous, but their status in England is still very high.

Being able to become the president of Jaguar Land Rover is definitely a man of the arts in England.

It's not surprising that even the Empress would award Maderen some kind of Honorary Lord.

Thinking of this, Ma Deren was full of energy.

"Mr. Cao, I specifically studied some of the commitments or requirements made by Ford when it transferred Jaguar Land Rover, which only mentioned that layoffs and salary cuts are not allowed within three years, but it does not say that management adjustment is not allowed."

"Xingchen Automobile is the sole shareholder of the company, and the reorganization of the board of directors is the right granted to it by law."

"For most of the company's employees, as long as their income and location are not affected, there is not much of an opinion."

"Even if the company can raise salaries by an appropriate 3 or 5 percent, so that everyone can enjoy a salary increase in the financial crisis, then the related work will be better carried out."

"At that time, without the support of the grassroots staff, even if those members of the board of directors have any ideas, they will not be able to come up with any moths."

"Besides, I've been doing Jaguar for 30 years, and I've not done anything in those 30 years."

"If Mr. Cao, you really trust me and put Jaguar Land Rover in charge of me, then I can immediately select a few people from the neutral faction on the board of directors, and then let my people or those who work with me enter the board of directors."

"When the time comes, with the efforts of many parties, the original president and his gang will not be able to set off any storms at all."

"If they really want to make trouble, the company will directly announce the suspension of production, and even release some news that it will be rectified indefinitely."

"Let's see who's more anxious and who's more stressed when the time comes."

The bastions of the revolution are always the easiest to breach from within.

The situation inside the Jaguar Land Rover car is obviously similar.

For his own sake, Ma Deren didn't mind betraying other people's circumstances at all.

Listening to his words, Cao Yang also had a little more confidence in tomorrow's meeting.

Although it has prepared to enter Jaguar Land Rover strongly, it is ready to take action against those original executives.

But to be able to take over more silkily, naturally there is no need to make it so full of gunpowder.

Otherwise, there will be some sequelae at that time.

"Madren, congratulations on becoming the new president of Jaguar Land Rover, when your position will be announced to the public depends on when you complete the reorganization of the board of directors."

"Tomorrow I will take the personnel of Nanshan Group to visit the company, and then have a meeting with the company's management."

"There's not a lot of time left for you, so you'll have to hurry."

Cao Yang didn't hesitate much and chose to trust Ma Deren.

He doesn't have a more suitable candidate for the time being.

Anyway, the current president, as long as he is willing to cooperate with him to shift the focus of R&D, production and sales to Huaxia, it is enough.

If it's really not appropriate, just replace him when the time comes.

Anyway, two-legged toads are hard to find, and two-legged people are everywhere.

"You've been working hard for a long day, so I won't bother you with jet lag."

"I'll give you a satisfactory answer tomorrow."

Ma Deren also seized the time to connect with the executives with whom he had a good relationship to do some ideological work and redistribute the benefits.

Tomorrow to take out a bunch of executives means that there will be a bunch of new opportunities.

Except for some positions reserved for the stationers of the Nanshan Group, the others can be handed over to Ma Deren for exchange of interests.

That would ensure that tomorrow's meeting would continue at the pace he wanted.

The days of Jaguar Land Rover cars are about to change.

(End of chapter)