As the largest private enterprise in Lingnan Province, Nanshan Group has received more and more attention in recent years.

However, because the financial statements have not been officially announced, everyone does not know what the profitability of Nanshan Group is.

In addition, Cao Yang has always arranged public relations before, so Cao Yang is selectively ignored in the annual wealth list.

However, this year, Xingchen Automobile spent $2.3 billion in cash to acquire Jaguar Land Rover Motors, which let the people of the whole country see the strength of Nanshan Group.

Not to mention anything else, with a cash worth of $2.3 billion alone, you can enter the top 30 of the rich list.

Not to mention that the sales volume of the parent company of Xingchen Automobile is not much worse than that of Jaguar Land Rover, and it is not an exaggeration to calculate its value of the same $2.3 billion.

In addition, a series of enterprises such as Nanshan engine, Nanshan gearbox, Nanshan auto parts, Nanshan carbon fiber, Nanshan special steel have begun to attract more and more attention.

The issue of Cao Yang's personal wealth is no longer so easy to suppress.

Hurun also fully took into account these circumstances, and felt that it was a very meaningful thing for his Hurun Research Institute to throw out Cao Yang, the richest man in mainland China, during the financial crisis.

When the time comes, the Hurun Research Institute will definitely receive more attention than in any previous year.

Even if the topic is controversial, so much the better.

In this way, even if Nanshan Group is willing to do public relations, he doesn't want to help.

"Ayang, on October 7, the Hurun Research Institute released the 2008 Hurun Huaxia Rich List in China."

"According to their list, you are estimated to be worth more than 50 billion yuan and become the richest man in China."

"Compared with the second-place boss of Gome, the wealth is more than 7 billion yuan."

"The moment this news came out, it was on the first place in the hot search on Weibo."

"The popularity on Du Niang's side is also very high, and various post bars and forums are discussing this matter."

"Some people even think that Hurun's net worth of 50 billion is completely less, and it should actually be more than doubled."

"There is a lot of discussion on the Internet, and the heat can't be suppressed."

Cao Yang, who had just gotten off the plane, found a bunch of missed calls as soon as he turned on the phone.

After giving Fang Sisi a call back, he found that such a big event had happened when he was on the plane.

Although Cao Yang had long been prepared to face the arrival of this day, when he really came, he was still a little caught off guard.

Using the identity of the richest man can be better marketed, and better advertising for Xingchen Automobile, Jaguar, and Land Rover.

He was well aware of the benefits.

But after becoming the richest man, every move in the future will be watched.

Even if you go around the street casually, you can be recognized.

In the past, although Cao Yang had a lot of fans on Weibo, it was actually very rare to walk on the street and really recognize him immediately.

But after today, it is estimated that the situation will be different.

In the future, when he goes out with people, the bodyguards can no longer follow him from a distance.

There are gains and losses.

If you want to wear a crown, you must bear its weight.

"Forget it, if you can't suppress this heat, you don't need to press it."

"I'll go to Weibo and respond briefly, just to advertise Jaguar Land Rover."

Cao Yang took a deep breath and quickly adjusted his emotions.

At this pace, the hat of the richest man is estimated to be worn in the future.

Even in the future, after there are more listed companies under Nanshan Group, the figure of 50 billion will soon double.

Even if the Internet tyrants completely break out, it will be difficult to pull Cao Yang down.

"You posted a Weibo advertisement to Jaguar Land Rover at this time, and it is estimated that the effect is really very good."

"It is estimated that in the entire Weibo, the advertising value of you, a blogger, is the highest."

"Ordinary small Internet celebrities with hundreds of thousands of fans send people an advertorial, which is worth one or two thousand yuan."

"Your advertisement is worth at least 100 million."

Fang Sisi couldn't help but tease.

Although she was about to meet officially, she was still reluctant to hang up the phone.

And Cao Yang also did what he said, and refused to waste the opportunity at all.

directly asked Mi Ying to turn on the computer, connect to the wireless network, and then posted a Weibo.

[I just got off the plane and came back from a business trip to Jaguar Land Rover, and I have more confidence in these two brands! Drive a Land Rover, take Jaguar, Xingchen Automobile will bring more surprises to everyone! 】

The accompanying picture is a photo of a Range Rover and a Jaguar XJ.

The jaguar erected at the front of the XJ gives people a very high-end atmosphere and high-grade feeling.

Coupled with the forwarding of a large number of fans on Cao Yang's Weibo, by the time Cao Yang saw Fang Sisi at the exit of the airport, this Weibo had already been airborne into the hot search.

This speed is definitely not slower than the gossip news spread of first-line stars.

"Ah Yang, the company called me just now, and the Weibo you just posted was airborne to the second place in the hot search."

"And the first place is the news that you have become the richest man in China."

"What's even more exaggerated is that the third place is also news related to you, and even 8 of the top ten hot searches are related to you or companies such as Nanshan Group."

"This situation is unprecedented."

"If I didn't know that this data is true and reliable, I would have thought that it was artificially arranged."

After Fang Sisi saw Cao Yang, he was very excited to give a hug, and then told Cao Yang the latest information he received.

Within Weibo, there is a team of personnel who are directly responsible for monitoring Weibo, hot searches and other content related to Cao Yang, Xingchen Automobile, Nanshan Group, etc.

This team directly obeys Mi Ying's orders, and if there is any news, it will be the first time to report to Mi Ying.

For example, Cao Yang posted on Weibo, and then went on the hot search, so naturally he would report to Mi Ying as quickly as possible.

"It seems that the aura of the richest man works very well, when I first acquired Jaguar Land Rover, I also posted several Weibo, and I didn't see the speed of the hot search so fast."

Cao Yang can now feel a little bit of why Tesla didn't advertise directly in the future.

The effect of Lao Ma's tweet is better than any advertisement.

Of course, just because people don't advertise doesn't mean they don't have marketing expenses.

It's just that compared with other car companies, they can spend much less in this part.

This can be regarded as a manifestation of a cost advantage.

After all, for a car, under normal circumstances, there is about 5% of the cost in the price, which is actually the sharing of marketing expenses.

If this part of the cost is reduced, the selling price can be lowered, or the profit rate can be increased.

It's definitely a good thing.

"Okay, that's a bit too much, you don't even know how crazy this thing is today."

"In the past, your name never appeared on the Hurun Huaxia Rich List."

"Now you suddenly find out that you have become the richest man, and many people must be very surprised."

"At this time, the industries related to Nanshan Group were immediately concerned by many people."

"Whether it is Xingchen Automobile or Nanshan Engine, Nanshan Gearbox, Nanshan Carbon Fiber, Nanshan Special Steel, Nanshan Robot, or Autohome, Nanshan Film and Television and Weibo, they have all been turned out."

"Even on Du Niang's side, someone specially updated the entry of Nanshan Group, and some people even called Nanshan Group Nanshan Foundation."

"If it weren't for the relatively clear industrial structure of the Nanshan Group, it is estimated that some people would compare the Nanshan Group with various consortia such as the Mitsui Foundation."

Along the way, Fang Sisi was quite excited.

As if the richest man in China was herself.

"Now that the impact of the financial crisis is getting bigger and bigger, all countries need some favorable measures to promote a rapid recovery of the economy."

"Huaxia is no exception, taking advantage of this time, in addition to recruiting 20,000 new people, we will also start to make some big investments."

Cao Yang had already discussed with everyone internally that he would go to the magic capital to build a Jaguar Land Rover factory, so he naturally wanted to take advantage of this shareholder wind to move quickly.

Although no matter when, everyone is very interested in the investment of OEMs.

However, when the environment is different, the preferential policies that can be given in various places are also different.

For the current Nanshan Group, it is necessary to start working towards the rhythm of national development.

"Is this time to make a big investment?"

Fang Sisi looked at Cao Yang with a little worry.

The higher you stand, the more you know how complex the global economic situation is at this time.

Countless foreign-funded enterprises have begun to shrink their investment, and Nanshan Group wants to buck the trend, although it may be a good opportunity to overtake in the corner, but it may be played away if you are not careful.

"Yes, we are going to invest in a new Jaguar Land Rover factory, which will be working towards the most advanced car factory in the world."

"Even the degree of automation will exceed that of Xingchen Automobile's Yangcheng factory."

"And the production capacity will be directly built in the direction of an annual output of 200,000, so that this factory can meet the development needs of Jaguar Land Rover in the next three to five years."

"In addition, Jaguar Land Rover will also set up a research and development center in Huaxia, and gradually put the research and development of new models in Huaxia."

"I hope that in three or five years, the core of Jaguar Land Rover has moved from England to China."

"The number of Jaguar Land Rover's R&D personnel in China will exceed 5,000, and even more than 10,000 in the future."

Cao Yang's acquisition of Jaguar Land Rover, in addition to taking a fancy to the brand value of these two brands, naturally hopes to completely turn these two brands into the industry of Xingchen Automobile.

He didn't want to learn from BMW or Ford, and after a few years, he would sell it.

This kind of thing is definitely not what he wants to happen.

"If this is the case, it is estimated that there will be a lot of resistance in the process of development."

"Regardless of what Jaguar Land Rover will think internally, the English government alone does not want us to hollow out Jaguar Land Rover."

Fang Sisi immediately got to the crux of the matter.

After the scale of the enterprise has developed to a certain extent, some things are no longer simply business problems.

There are also various aspects involved.

It's like companies like Inferi and Intel, do you think you can buy them with money?

Do you think this is an enterprise that can casually shift the focus of development out of the original country after the company's shares are acquired?

Don't even think about it!

Don't think that the governments in those places in Europe and the United States are really so democratic that they let the market economy play a leading role.

That's all a lie.

When I needed it, it was a market economy.

When I don't need it, I can make any excuse to destroy the market economy.

Even sometimes people don't even bother to find excuses, just to deal with you.

"I've already started to lay out this aspect, and this time I've been in England for a week, and I'm just busy with this."

"At that time, the president and R&D director of Jaguar Land Rover will be our people, and we will cooperate with Jaguar Land Rover's global development strategy to build the factory and R&D center in China step by step."

"At the same time, some core technical talents will also be transferred to work in Huaxia in the name of key training."

"When the time comes, whether it's to win them over, find someone to learn from them, or hollow out their skills, anyway, I'd rather Jaguar Land Rover fall than let them keep focusing on England."

As soon as Cao Yang said this, Fang Sisi relaxed a little.

It's good to be prepared.

If you mess around blindly, you really don't know what will happen when the time comes.

And when Cao Yang and Fang Sisi were communicating about the rich list and Jaguar Land Rover in the car, there were countless people all over China who were paying attention to this matter.

"Leader, Mr. Cao just updated Weibo, he should have returned to China."

Luo Yi reported the news he got to Liu Tianwu as soon as possible.

Nanshan Group is now fragrant.

"You help arrange it, the leaders of Lingnan Province want to visit Nanshan Group again."

"It's better to have time as soon as possible."

Although Liu Tianwu is the leader in charge of the economy in Yangcheng, Nanshan Group is now so influential, naturally there are more people paying attention to Cao Yang's every move.

Nanshan Group is no longer the Nanshan Group of Yangcheng, but the Nanshan Group of Lingnan Province and the Nanshan Group of Huaxia.

If it weren't for the fact that Nanshan Group was willing to take the initiative to communicate with Yangcheng in many cases, it is estimated that the person who connected with Cao Yang would not be Liu Tianwu.

"I'll contact Mr. Cao's secretary later, but he went on a business trip for a week to deal with Jaguar Land Rover, and it is estimated that he will be very busy when he returns to the company."

"When the time comes, when I go to visit the province, do I have to be attended by Mr. Cao?"

Luo Yi further confirmed the news.

He knows that the many honors that Nanshan Group has won now, and there are many delegations to visit every once in a while, and most of these things are not Cao Yang's appearance.

This is also a situation that many large enterprises will face in the future.

If the big boss has to attend any event, then it is not enough to know how to doppelganger.

"How many leaders from Lingnan Province will attend, I have to confirm again."

"But this time, the influence of Nanshan Group is spreading so much, there is a high probability that Secretary Wang will participate."

"So you must choose a day when Cao always has time.

In this case, people from Lingnan Province must have come to visit Caoyang.

Liu Tianwu knows this very well.

"I see."

"As long as I make it clear to Secretary Cao, she should help coordinate the time as soon as possible."

After Luo Yi said this, he hesitated for a few seconds, and then continued: "Leader, this time Cao always takes someone to England to receive Jaguar Land Rover, I estimate that Jaguar Land Rover will definitely make a big move in the next step." ”

"Up to now, neither of these two brands has factories in China, and I feel that this topic will definitely be on the agenda within Nanshan Group next year at the latest."

"Are we taking advantage of this visit by the leaders of Lingnan Province to explore Mr. Cao's tone and see if it is possible to build a Jaguar Land Rover factory next to Xingchen Automobile?"

As soon as Luo Yi said this, Liu Tianwu's eyes immediately lit up.

A Xingchen car has brought very huge benefits to Yangcheng.

Not to mention the development effect of the industrial chain driven, the GDP contributed by Xingchen Automobile alone can make people wake up with a smile.

If there is another Jaguar Land Rover of a similar scale, then the status of Yangcheng as a big car city will be completely stable.

Whether it is Spring City or Magic Capital in China, they no longer have the strength to compete with Yangcheng for the position of the largest automobile city.

This is of great significance to Yangcheng and to Liu Tianwu personally.

"Your proposal is very good, I will mention it at tomorrow's office meeting, and let's discuss what preferential conditions can be come up with in the city."

"I feel that the place where I am aiming at Jaguar Land Rover is definitely not just our Yangcheng family."

"If our conditions are not favorable enough, I am afraid it will be difficult to attract people."

Liu Tianwu's heart suddenly became hot.

The influence and role of a luxury brand factory and an ordinary brand factory are completely different.

The price of Jaguar Land Rover is not lower than that of Xingchen Automobile.

Don't sell hundreds of thousands of vehicles at that time, even if you contribute 100,000 vehicles a year, it will be almost hundreds of billions of GDP output value.

Thinking of this, Liu Tianwu felt that he couldn't wait, and immediately picked up the phone and communicated with several other leaders in Yangcheng.

On the Chinese Internet, the topic of the richest man in China and Jaguar Land Rover is getting hotter and hotter.

In particular, Cao Yang's promotion of Jaguar Land Rover during this period has played a role where one plus one is greater than two, making related topics hot.

"Hurun's eyes this time are finally not blind."

"I'm strange, in the past few years, even if Mr. Cao's worth is not 50 billion, there must be one or two tens of billions, but his name has never appeared on the rich list."

In the home of the car, He Ling was very excited to read all kinds of news on the Internet.

It was as if she was the one who became the richest man in China.

"This is also normal, take a look at the list of the world's richest people, is there a shadow of the Rothschild family?"

"Or is there a shadow of the Mitsui Foundation and the Sumitomo Foundation?"

"Don't talk about the bigwigs behind these, it's JPMorgan Chase and Walmart family, can you see it on the rich list?"

"Mr. Cao probably didn't have much interest in being on the rich list before, especially the domestic rich list, which is sometimes called the 'pig killing list', and many rich people don't really want to be on it."

"Of course, for example, some Internet companies, for the needs of publicity, people wish they didn't have so much money, so that they could rank a few more people."

As the general manager of Autohome, Yu Yu naturally sees these things more clearly.

"Then why was it suddenly exposed again this time?"

He Ling obviously still can't fully understand.

"Mr. Cao just spent $2.3 billion in cash to acquire Jaguar Land Rover from Ford a few months ago, and this matter is so hot in China that many people are already speculating about how much money Mr. Cao has."

"In this case, the various industries of Nanshan Group have also begun to be exposed."

"Even if Mr. Cao had a public relations Hurun rich list before, people don't want to miss such a good opportunity to rub hot spots."

"Do you imagine that after the release of this year's rich list, will the Hurun rich list receive more attention than any other year?"

"These attentions, to a certain extent, are actually money."

As soon as Yu Yu explained this, He Ling finally understood a little.

It seems that his big boss is going to be completely popular this time.

However, people like He Ling and Yu Yu are eating the melons that Cao Yang became the richest man, and people from other companies don't see it that way.

In particular, BMW and Mercedes-Benz are more anxious about Xingchen Automobile's acquisition of Jaguar Land Rover and the smooth completion of the handover.

"Aimoha, judging from the content posted by Cao Yang on Weibo, his next move is to make a series of marketing actions for Jaguar Cars and Land Rover Cars."

"Over the years, Xingchen Automobile's marketing measures have always been able to surprise everyone, have played a very good effect, and have even become a classic case in the industry."

"I don't know what new marketing measures they will come up with for Jaguar and Land Rover, we have to prepare marketing funds in advance and make relevant plans."

McTee is also under a lot of pressure right now.

The global economic situation is not good, and BMW's sales have naturally been affected.

Especially in Europe and the United States, sales of BMW cars have declined.

In this case, the headquarters has a little more expectations for the performance of Huaxia.

This is an opportunity and a hurdle.

If you perform well, then you may have to get a promotion and a raise.

But if you don't perform well, you may not be able to keep the position under the buttocks.

"That Cao Yang, his every move is really a bit difficult for people to figure out."

"A simple Weibo can make Jaguar Land Rover's official Weibo increase by hundreds of thousands of fans."

"If this rhythm continues, maybe when Jaguar Land Rover's official Weibo will become the official Weibo with the most fans in the automotive industry."

Aimoha also has a full understanding of Weibo's influence in China.

BMW has also opened its official Weibo on Weibo for a long time.

"The key is that the two brands of Jaguar and Land Rover have a deep heritage."

"English brands are still relatively popular in China, and everyone can still recognize their luxury attributes."

"To a certain extent, people may think that Jaguar and Land Rover are more luxurious brands than BMW."

"It's a very damn thing."

As soon as McTee said this, Amoha's face became even more ugly.

Is BMW going to start going downhill in China in the future?

This is certainly unacceptable.

"Some of our former employees should have also jumped to Jaguar Land Rover, right?"

"Find a way to arrange someone to contact them and see if you can get some inside information about Jaguar Land Rover Huaxia."

"We need to make some plans more targeted, otherwise we don't know what to do now."

Thinking about it, Aimoha didn't think of a very good way.

After all, BMW is fighting away from home, and there is no way to compare with others.

Not to mention the marketing measures of Nanshan Group, which have always been amazing.

He was a little unsure of what the other party would do this time.

(End of chapter)