The news that Cao Yang suddenly became the richest man in China was discussed on the Internet, and the heat lasted for several days.

However, Cao Yang was too lazy to pay attention to these things.

Now he is listening to the report of Pan Jianghui, the new deputy general manager of Jaguar Land Rover Huaxia.

Although Pan Jianghui is the vice president, the general manager Forlay is a close confidant of the global president of Jaguar Land Rover, and he belongs to the people who want to be suppressed, and he must find a way to put him in the air.

With the support of the big boss behind the scenes, Pan Jianghui knows that as long as he does his job well, the position of general manager of Huaxia Branch will be his own sooner or later.

So he is now full of energy, wanting to make Jaguar and Land Rover famous and increase sales.

"Mr. Cao, I think Land Rover can learn from the practice of looking up, cooperate with Nanshan Film and Television, and carry out advertising placement in urban dramas, I think the effect should not be very bad."

Pan Jianghui also racked his brains and wanted to come up with a little more way to come out.

Of course, he can be promoted to the deputy general manager of Huaxia Branch, and he has some ability.

But the most important thing is to be willing to wholeheartedly implement the strategy of Xingchen Automobile.

For Jaguar Land Rover Huaxia at this stage, the leadership that can listen to the words of the parent company to the letter is the most suitable leadership.

Everyone else has to step aside.

Even the stronger the ability but the disobedient person, at this time, the greater the harm to Xingchen Automobile.

After all, the first thing Cao Yang wants is to completely control Jaguar Land Rover, and then develop and expand Jaguar Land Rover.

This order must not be changed.

Otherwise, it will be even more difficult to fully control Jaguar Land Rover in the future.

"Your method is a good method, and it will definitely be used in the future."

"But in a short period of time, there is no way to see immediate results."

"For Jaguar and Land Rover, what is most needed now is a marketing campaign that can undertake the current popularity in a short period of time, and take this opportunity to make Jaguar Land Rover's reputation completely launched in China."

Cao Yang did not directly deny Pan Jianghui's plan, but he was obviously not very satisfied with the content.

Although it is difficult to come up with new ideas for automotive marketing activities.

But he has seen a lot of various operations in later generations, and he still has a lot of thoughts in his heart.

"Mr. Cao, if you want to be effective in the shortest possible time, it may be to advertise on Huaxia TV."

"Before, Mercedes-Benz cars also continued to advertise in Huaxia Station, which completely launched the fame of Mercedes-Benz E-class."

Pan Jianghui once again put forward his own plan.

These plans are decent, and Cao Yang didn't bother to ask directly, but said his thoughts.

"This ......"

"Mr. Cao, this plan has a certain risk."

"If it doesn't work, won't it be a smashing sign?"

Pan Jianghui is a more cautious person, and after listening to Cao Yang's words, he has some worries.

"Anyway, no one has ever succeeded now, even if the Range Rover fails, it's not a shame."

Cao Yang spread his hands, obviously not worried at all.

Gimmick!

For Jaguar and Land Rover now, gimmicks are important.

As long as it can fully attract everyone's attention, this marketing is successful.

As for failure?

These are all things that have success stories in previous lives, how can they fail?

When Pan Jianghui heard Cao Yang say this, he didn't ask any more questions, and immediately began to arrange.

However, this marketing campaign has not yet fully begun, and the Chuncheng Automobile Group is already full of sadness.

"Mr. Zhu, according to the positioning of Jaguar Automobile, it has a high overlap with Dahongqi, and even the high-end models produced by Nanshan Hongqi in the future will face competition from Jaguar Automobile."

"In England, Jaguar cars are royal vehicles, and the brand height is no worse than that of Hongqi sedans."

"Now Jaguar Automobile has been acquired by Xingchen Automobile, and the handover has been successfully completed, and it is even rumored to build a factory in Huaxia, which is very bad news for Nanshan Hongqi."

Tao Wen said as he watched Zhu Zhengfeng's reaction.

Now the dynamics related to Nanshan Group are all reported to Zhu Zhengfeng.

In the past, she thought it was a good errand and could find a reason to communicate with the general manager at any time.

But now she was a little distressed.

After all, if communication is bad, the effect is completely different.

It's like you're acting like a wicked person.

"This is indeed a troublesome matter, but the royal family vehicle is a propaganda point in Europe, so it shouldn't be of much use in China, right?"

Zhu Zhengfeng asked rhetorically with some uncertainty.

In fact, he had the answer in his heart.

There are some things that are universally applicable when used for publicity.

It has nothing to do with whether you have royalty or not.

Of course, as a subordinate, Tao Wen will definitely not scold Zhu Zhengfeng so directly, but said euphemistically: "Now there is a voice on the Internet that Xingchen Automobile's acquisition of Jaguar Land Rover is to win glory for the country and call on some people to buy Jaguar Land Rover." ”

"Originally, Jaguar Land Rover's brand power was relatively high, especially some bosses in South China were more interested in it."

"Now that Xingchen Automobile has acquired such a thing, I think that in the future in the market south of the Yangtze River, Jaguar's performance will definitely be amazing."

"There is originally a place where the influence of our Hongqi brand is relatively weak, and in the future, Nanshan Hongqi is estimated to be able to rely on mid-range cars to win the world in the South China market."

Tao Wen felt that it was necessary to lower Zhu Zhengfeng's sense of expectation, otherwise the future would be even more sad.

"The high-end models of the Hongqi brand are mainly in the market for special official purposes, which should not be exactly the same as the positioning of Jaguar Motors."

"I think the people who buy Jaguar cars will be more private entrepreneurs, and there is not much overlap with the customers of the high-end models of the Hongqi brand."

"At most, Nanshan Hongqi will be a mid-range brand model in the future, and there will be one or two high-end models."

Zhu Zhengfeng had a rare understanding of the current situation.

Life has become the way it is now, and it is difficult to change it.

The main reason is that Nanshan Hongqi and Jaguar Land Rover are related to Nanshan Group, and this time they want to use the power of Nanshan Group.

You can't let your family give up your son and support your son-in-law, right?

After all, in Nanshan Hongqi, Nanshan Group only has 40% of the shares.

Even if Nanshan Group actually gets more than 40% of the benefits, it cannot be compared with a 100% controlled company like Jaguar Land Rover.

"It can only be like this, after all, the mid-range model is the model that really hits sales."

"The best cars sold in China now are sedans and SUVs of this class."

"I hope that Nanshan Group can come up with the design plan of the new model as soon as possible, so that Nanshan Hongqi can get on the right track as soon as possible."

As soon as Tao Wen said this, Zhu Zhengfeng immediately felt that he was going to urge Cao Yang.

Some time ago, everyone knew that Cao Yang was very busy.

In addition, the design of new models also requires inspiration, so he didn't rush much.

But now the situation is slowly changing, and it's not too much to make a phone call yourself, right?

Thinking of this, Zhu Zhengfeng immediately picked up his mobile phone and called Cao Yang.

"Mr. Cao, congratulations on becoming the richest man in China!"

"Compared with those who sell houses and do the Internet, you, the richest man in China, deserve your name."

Zhu Zhengfeng will definitely not be there as soon as he comes up, urging Cao Yang to design a new car for Nanshan Hongqi as soon as possible.

Cao Yang is not his subordinate.

Now that Cao Yang is the richest man in China, the matter is so hot, he must also discuss this topic first.

"Mr. Zhu, I really want to have 500 billion, but my strength doesn't allow it."

"Now you just ask me to take 10 billion yuan out, and I have to borrow from the bank."

Wealth is not exposed.

Even if he has been ranked as the richest man in China, Cao Yang does not intend to admit that he is rich.

Rankings are rankings, wealth is wealth, but I just don't have money,

Is there something wrong with this logic?

"Haha, Mr. Cao, you are humble."

"There are only a handful of companies in China that can come up with $2.3 billion in cash in one go."

"This year, the sales of Xingchen Automobile have reached a new high, and the performance of Nanshan transmission and Nanshan engine is also very good."

"I think Hurun has estimated your worth of 50 billion, which is a lot, if I want to say, 100 billion is no problem."

"Even spending 200 billion yuan can't buy a company like Nanshan Group."

Zhu Zhengfeng's words are half-true.

However, Cao Yang's vigilance in his heart was a little more.

After all, a character like Zhu Zhengfeng is praising himself vigorously, and he obviously has a plan.

Sure enough, after Cao Yang blew water with Zhu Zhengfeng for a while, the other party began to expose the true purpose of this call.

"Mr. Cao, all the organizational structures on the side of Nanshan Hongqi have been reorganized, and some employees recruited from outside are also in place."

"The project approval work for the new model has also been done, and now we will start construction after the design drawings come out."

"Do you think you can finalize the design plan for one or two models within the year?"

For Zhu Zhengfeng, taking out the Hongqi car for a joint venture is also a relatively big risk.

If it succeeds, it is naturally full of political achievements.

If he fails, he will probably be unable to sit firmly under his buttocks.

"You have a point, I'm also crazy busy during this time."

"I have also communicated with the designers of our group before about the new model of Nanshan Hongqi, and I will personally change it when the time comes, and the overall plan can be finalized soon."

Cao Yang also wants to run the Nanshan Red Flag.

This is good for the layout of Nanshan Group.

Nanshan Hongqi makes 100,000 to 300,000 cars, and in the future, new electric car brands will focus on the 300,000 to 500,000 market, and then Xingchen Automobile and Jaguar Land Rover will only do more than 500,000 yuan in the market.

There can be a slight crossover between brands, but try to distance themselves to avoid competing with each other and hurting each other.

As the Nanshan Red Flag that impacts sales, the more it sells, the largest profit of Nanshan Group.

So Cao Yang has no reason to hold back.

Zhu Zhengfeng was also relieved when he heard Cao Yang say this.

He also cares too much about Nanshan Hongqi, for fear that there will be any new changes in the joint venture.

And Cao Yang didn't fool Zhu Zhengfeng, and after hanging up the phone, he began to make further arrangements.

Of course, in the past few days, for Cao Yang, the more important thing must be Jaguar Land Rover's marketing plan, whether the effect is good or not.

……

For various car companies, a place with beautiful scenery is often a good place to engage in marketing activities.

After all, one of the important tasks of a marketing campaign is to make the media friends eat and have fun, and then they will help you promote it.

As a wonder of the world's highways, the first of the top ten winding roads in China - Tianmen Mountain Panshan Highway, the layers are very spectacular.

Every year, many car companies will carry out some activities around the Tianmen Mountain and Panshan Highway.

Especially SUV models, they prefer places with slightly special road conditions.

For example, when BMW's X5 and X6 were launched, they all held events here.

As the editor of Autohome, He Ling is naturally not the first time to come here.

is like a general activity, and He Ling, a senior editor, has already attached great importance to it.

Yu Yu, the general manager, easily does not participate in the ordinary activities of ordinary car companies.

But today's event is hosted by Jaguar Land Rover Huaxia Company, and Yu Yu naturally wants to actively participate.

"Tianmen Cave is the world's highest natural mountain cave, below is the 999 steps of the ladder, many people come to Tianmen Mountain, just to challenge the ladder, walk 999 steps, look back at the beautiful scenery behind."

"This 999-step ladder is composed of multiple groups of more than 999 steps of different lengths and different slopes, with a maximum slope of nearly 60."

"I really didn't expect Land Rover to dare to hold an event here, it's exciting to think about."

He Ling looked at the steps in front of her, and her heart was full of admiration.

Of course, there are some worries.

She wasn't sure if a Range Rover could climb such a staircase.

In all these years, no car has ever done such a difficult challenge.

"The ladder is a huge test for the vehicle's power, transmission matching, and vehicle suspension reliability, and it is very difficult."

"First of all, the tire contact area of the step is a little small, and the slope is relatively large, which is a particularly big test for the power torque output and torque response of the rear wheels, and a slight lack of torque will lead to the failure of climbing, and even the risk of slippage."

"Secondly, the vehicle is driven on steps, which have a greater impact on the wheels and suspension than on other road conditions, which has particularly high requirements for the chassis to drive with high intensity under continuous harsh conditions and the reliability of components."

"Especially on the platform steps, and from the steps to the platform, the impact resistance of the front and rear suspension is a particularly big challenge."

"The slope value of the 999 ladder steps of Tianmen Mountain is particularly large, and there is no transition at all in the process of plane-slope-plane."

"This is completely different from the driving conditions of general vehicles, and it will be a very big test for the passage of the vehicle, including the approach angle, departure angle, and longitudinal passing angle."

Yu Yu personally hung a Sony SLR camera around his neck, ready to shoot some classic shots.

"That's true, according to the distribution of this step, the biggest challenge for Range Rover when entering the ramp is the strong torque, high horsepower output."

"In the whole process, the speed is slower, and it must rely on the output ramp assistance of the engine's strong torque at low speeds to better show off-road performance."

"The Range Rover Sport's engine is well matched to the transmission, as well as the strong output, should be able to deliver power with maximum torque without skipping gears or breaking gears."

"However, if the Range Rover can be equipped with the W16 engine of the Nanshan engine in the future, it will be even more exciting."

The driving challenge is not very long, so before the event starts, the media will have plenty of time to experience the charm of the 999 steps for themselves.

He Ling and Yu Yu were walking on the steps at this time, imagining the scene of waiting for the Range Rover to challenge in their minds.

Not far behind He Ling, Lin Jiayan and Fang Da Wenye followed closely behind, and followed to participate in this marketing activity of Jaguar Land Rover Huaxia Branch.

Everyone is an experienced media person, and they are very aware of the great publicity effect that such an ingenious marketing campaign can bring.

Not only do car companies need such promotional activities, but sometimes the automotive media also need more such classic activities in order to write more attractive articles.

"Editor-in-Chief Fang, this challenge plan has very high requirements for the chassis of Range Rover."

Lin Jiayan looked back at the steps behind her, a little worried about whether the Range Rover would be able to climb up smoothly.

"According to our previous analysis, the chassis of the Range Rover Sport performed extremely well."

"Whether it is the carrying capacity, the towing capacity, or the torsion resistance, it is very strong."

"The suspension system is a front double wishbone independent suspension and a rear multi-link independent suspension system."

"During the staircase climbing, the front overhang can better absorb the lateral forces of the wheels and reduce tire wear."

"The multi-link provides control in multiple directions, giving the wheels a better trajectory."

As the editor-in-chief of NetEase Auto Channel, Fang Dawen's level is obviously also online.

He knows the relevant parameters of some mainstream models in China.

"This time the steps are different from the previous off-road sections."

"The dense stairs put more load on the suspension and body frame."

"If the suspension system is too rigid, the vibrations on the chassis will pass through the shock absorbers, and the springs will be transmitted directly to the body frame, causing a serious impact."

"The excellent suspension system can absorb more energy in a strong environment, but it cannot support the continuous, high-frequency impact force of the vehicle, and only the appropriate suspension system can adapt to extreme road surfaces."

"When the time comes, it will probably be a good selling point as a Range Rover."

Lin Jiayan soon knew where to start with the articles that were waiting for the meeting.

Car companies engage in these various activities, and the purpose must be to sell cars better.

Land Rover cars are no exception.

Cao Yang boasted that Jaguar Land Rover would start to turn losses into profits next year, and that the Huaxia market would become Jaguar Land Rover's largest car market in the world.

In the future, we will start thinking about the construction of the factory.

"It's true, in addition to the tuning of the suspension system, climbing this kind of step, the speed can't be fast, and it's also a big test for Range Rover."

"At low speeds, the vehicle is more likely to slip without relying on friction tires, which is a great test of the tires and the four-wheel drive system."

"Especially if there is an abnormal four-wheel drive operation in the rear section and some tires lose their grip, it will not only lead to the failure of the challenge, but also cause danger."

"Range Rover's intelligent all-wheel drive system, with its transfer case integrated with a low-gear ratio, instantly amplifies torque by 2.48 times and achieves a maximum of 80% of steep climbs."

"And the Range Rover Sport is equipped with the 'all-terrain control system', with AUTO, sport, snow, mud, sand, ECO multiple driving modes, which can meet the performance requirements of different road environments, and manage chassis electronics and other systems."

"That's a good selling point."

"Xingchen Motors has always been very good at marketing, and now after the acquisition of Jaguar Land Rover, it is a king bomb as soon as it is made, so that other luxury car brands can feel the threat brought by Land Rover."

"I guess after today, BMW, Mercedes and Audi people will not be able to sleep."

Fang Dawen is now completely unbiased against Nanshan Group.

In particular, Xingchen Automobile acquired the world-famous Jaguar and Land Rover, which is completely a matter of Changhua people's prestige.

Fang Dawen is very willing to make a little contribution to the increase in sales of Jaguar and Land Rover cars in China.

Even he was ready to write an article after the event, and praise the Range Rover in person.

"I'm also curious about what kind of reaction I will have when I upload the video to Nanshan Film and Television Online after this challenge is successful."

Lin Jiayan imagined the scene of Range Rover climbing the 999 steps in one go, and she had a little more expectation in her heart.

If you come to this kind of event a few times, your life will be better.

"I'm not sure how people will react."

"But some car companies will follow the trend and engage in some similar marketing plans, which I think is basically certain."

"Especially for some SUVs with good performance, they definitely want to rub the hot spots, so that everyone can look at their own models."

Fang Dawen is also very familiar with the ideas of the marketers of various car companies.

After all, he has dealt with the marketing departments of all domestic car companies.

You can find a few familiar people in some way.

Even from time to time, I would eat with these people.

Range Rover's challenge kicked off with their discussions.

Autohome and Nanshan Film and Television even sent out the link to the live broadcast in the form of pop-up advertisements, which attracted many people to watch the performance.

Of course, this bold approach can be regarded as a full proof of Jaguar Land Rover's confidence in its own products.

Otherwise, if the challenge fails, it will be a shame.

There are even some people on the Internet waiting to see the scene of Range Rover tumbling down from the top of the mountain.

(End of chapter)