The weather in October is already chilly in the Northeast.

But in Yangcheng, it's still very hot.

Cao Yang returned to the company in the morning, listened to Mi Ying's report on the latest situation on the Internet, and then received a call from Wang Ying.

Originally, Cao Yang thought that this time Great Wall Motors was ready to carry it to the end, but he didn't expect to compromise then.

It seems that it is really strength to win respect.

After hanging up the phone, Cao Yang was even more determined that Nanshan Group would always take the technical route in various industries in the future.

As long as the technology is hard enough, many things can be solved.

Otherwise, relying solely on relationships or marketing measures will not last forever.

"Mr. Cao, three days later, the leaders of Lingnan Province came to investigate, and it is expected that there will be a lot of topics involved.

Although Cao Yang wants to devote more time to technology research and development, he can't help himself in the rivers and lakes.

The Nanshan Group has grown to the scale it is today, and it is impossible for him to continue to stay in the company every day and work with the technical staff to study technology.

"I understand, and then at the end of the month, you will make an appointment with Chuncheng Automobile, and I will go through the design plan of Nanshan Hongqi's new model with Mr. Zhu."

"After that, I will arrange a trip to the magic capital, Chang'an and other places to investigate, and the matter of Jaguar Land Rover setting up a factory will also start to move."

Cao Yang signed the document while talking to Mi Ying about the recent work arrangements.

"This year, many of our new technologies are planned to be submitted to the National Science and Technology Award, and it is estimated that some awards will be given to us."

"Especially in terms of carbon fiber, the relevant departments have revealed that there may be awards."

"You may need to reserve time in advance to attend."

Some things seem sudden, but they are actually prepared for a long time.

It's just that most people don't know the process.

For example, this kind of national science and technology award has been collected and sorted out early.

The related technology is not just made back then, so it can win the award that year.

Otherwise, awards such as the Nobel Prize should not be judged.

"I'll talk about this award ceremony later."

"Is there any other place in the near future that we have contacted us to participate in some events that we don't want to attend?"

As soon as Cao Yang asked, Mi Ying immediately said: "Lingnan University of Science and Technology, I have always wanted you to go back and give you a few classes, or give a lecture or something." ”

"After all, you are now a visiting professor at Lingnan University of Technology."

The relationship between Nanshan Group and Lingnan University of Technology is very close, and Mi Ying is naturally very clear about this.

If other universities invited Cao Yang to give a lecture, it is estimated that Mi Ying would not report it.

"At the end of the year, when I'm done with this busy time, before the winter vacation, I'll give you a lecture."

In the midst of this exchange, the time came to nine o'clock in the morning.

Cao Yang began the regular mode of meeting all day.

In many large companies, if you want to make an appointment with the boss, it is often difficult to make an appointment at the right time if you do not make an appointment more than a week in advance.

Nanshan Group now has so many industries under its umbrella, and it is naturally even more so.

During this time, Cao Yang was very concerned about Jaguar Land Rover, so almost every day there was at least one meeting related to Jaguar Land Rover.

Today is no exception.

The first meeting at 9 o'clock was held with Pan Jianghui, Zeng Tingting and others.

The theme of the conference is how to make Jaguar, Land Rover and Xingchen become the most popular luxury brands in China.

"Mr. Cao, Audi sold 100,000 cars in China last year, BMW sold 66,000 vehicles, Mercedes-Benz sold 40,000 vehicles, Lexus sold 31,000 vehicles, and Jaguar Land Rover's sales in China last year combined were less than 10,000 vehicles."

"The sales of other car companies such as Porsche, Cadillac, Infiniti, Acura, and Lawrence have not exceeded 10,000."

"And our Xingchen Automobile, last year's sales in China were between BMW and Mercedes-Benz, and about 50,000 units were sold in China."

"However, since the launch of our Xingtu, Xingchen Automobile's sales in China this year should be able to surpass BMW, reaching close to 100,000 units, or even more than 100,000 units."

"At the same time, Jaguar Land Rover has also performed better this year than last year, and doubling sales year-on-year should not be a big problem."

Zeng Tingting first gave a brief introduction to the entire luxury car market, and then began to discuss how to let Land Rover, Jaguar and Xingchen Motors replace the "ABB" plan.

"In the first nine months of this year, Land Rover's sales in China have reached 13,000 units, an increase of 134%, and it is expected that the annual sales will have the opportunity to hit 20,000 units."

"Although the sales of Jaguar cars are much worse, the launch of the new Jaguar XF series this year has greatly increased Jaguar's sales,"

"XF's innovative design replaces Jaguar's old-fashioned and retro design philosophy, and reinterprets this century-old luxury brand with sportiness and technology."

"The all-new Jaguar XF is a sporty luxury sedan in the truest sense of the word, the most modern model under the Jaguar brand's philosophy."

"Instead of a three-box design, the all-new XF has a four-door, five-seat style with a more compact body line."

"The XF also further adds a new element to the sporty limousine design."

"The all-new four-door Jaguar XF has a coupe-like exterior design that is sporty and visually striking."

"The interior design of the Jaguar XF is also quite modern and stylish."

"Jaguar's new design style, which was first embodied in the all-new XK sports car, is now also applied to the XF for the first time, making the vehicle more dynamic and the visual experience has been greatly improved."

"Since XF was listed in China, it has maintained a record of sales exceeding 100 for many months."

Pan Jianghui also quickly made a supplement on the situation of Jaguar Land Rover cars on the side.

Obviously, the development of the two brands of Jaguar Land Rover in China is also a bit unbalanced.

Jaguar's bicycle sales are all in hundreds, and one or two thousand units are sold in a year.

But Land Rover has now entered the scale of monthly sales of nearly 2,000 units.

"The route taken by Jaguar XF is too similar to that of Ziweixing, but the price is much more expensive than that of Ziweixing, so the sales have not been able to go up."

"In the future, if domestic production can be realized, the price will drop a little, and it is estimated that the situation will be better."

Zeng Tingting pointed out one of the most fatal problems of Jaguar XF at once.

However, Cao Yang has different opinions on this situation.

"For models with monthly sales of less than 1,000 units, there is no need to rush domestic production."

"Sometimes consumers don't have a particularly big feeling about domestic low-cost cars."

"Jaguar is going to take the high-end route, and when the time comes, except for the models with good sales, they will choose a domestic one, and the others will not move for the time being."

"Jaguar Land Rover's factory, first of all, will be one or two domestic Land Rover SUVs, I still think the future SUV market growth is the largest."

Cao Yang is very clear about the development rhythm of the Huaxia automobile market.

Although now a lot of things have changed due to the emergence of the Namsan Group.

But some big trends don't change.

The fierce competition in the SUV market is obviously lower than that of sedans.

If you engage in sedans, when the time comes, in the face of competition from Mercedes-Benz E-class, S-class, BMW 5 Series, 7 Series and other models, Jaguar wants to easily crush each other, but it is not so easy.

It's better to take your time step by step and get the SUV up first.

You can even consider giving Jaguar a medium and large SUV, so that it can enhance its brand influence with a unique entry point.

"The positioning of Jaguar XF is indeed a bit similar to Xingchen Automobile's Ziweixing, but XJ is different."

"Or will you consider localizing XJ first?"

Pan Jianghui also wants to give Jaguar Automobile a chance to localize.

In his opinion, the price can drop a lot after localization, and the contribution to sales is undoubted.

At that time, he, the vice president of Jaguar Land Rover Motors Huaxia Company, was not so stressed.

However, Cao Yang didn't want to discuss this topic with him directly, but shifted his words and said: "In addition to ABB and Lexus, everyone should also pay attention to the movements of Cadillac." ”

"After sufficient GM, GM has begun to pay more attention to the Chinese market."

"In the future, Cadillac will take the Chinese market as a very important market and continue to introduce new models."

As soon as Cao Yang said this, Zeng Tingting immediately echoed: "Cadillac's action is indeed not small, this year Cadillac has brought a variety of new models to Chinese consumers, among which the CTS facelift is the most eye-catching, the blade-like front face and diamond-cut design has always been an alternative in luxury cars." ”

"I even heard that Cadillac is going to bring a powerful model to Chinese consumers - CTS-V."

"This is the first high-performance sedan introduced into the Chinese market by Cadillac's V-series family, which represents the top performance, marking the Cadillac brand's bold entry into the high-performance luxury car market in China."

"As Cadillac's most powerful production sedan in 106 years, the all-new Cadillac CTS-V has become the top player in the performance test record at the Nürburgring with a lap time of 7:59.32."

"With a 0-60 mph acceleration time of 3.9 seconds, the all-new Cadillac CTS-V is the world's fastest production V8 four-door sedan."

"The 6.2-litre V8 supercharged engine produces 556 hp and 747 Nm of torque."

"Unless our Ziweixing is equipped with a W16 engine, there is really no way to surpass them."

"In addition to its power, the all-new Cadillac CTS-V features a new upgrade in technology and design, including an active electromagnetic induction suspension system, an industry-first racing-grade high-performance traction control system, and a new six-speed automatic transmission with paddle shifters on the steering wheel."

"To make a statement, the CTS-V also features RECARO racing seats, Brembo brakes and Michelin 19-inch PS2 performance tyres, which underline their sporty character."

"This unmistakable V-family character and black high-performance design style is evident in the interior exterior."

"I think that although it will not have a particularly big impact on the sales of Ziweixing, it cannot be ignored."

Although Ziweixing is not the sales leader of Xingchen Automobile, it can also contribute to the sales of almost 10,000 units per year.

So Zeng Tingting is still quite nervous.

The most important thing is that Ziweixing is the only car of Xingchen Automobile.

"Cadillac's high-performance cars, I don't think there is any need to worry about them, this is not destined to be for ordinary consumers."

"But in the future, if they import all kinds of sedans and SUVs under their own umbrella into Modu GM for localization, there may be a wave of explosive growth in sales at that time."

As soon as Cao Yang said this, Pan Jianghui also echoed and summed it up: "In this way, the main thing we should focus on in the next step is ABB plus Cadillac and Lexus, and others should not bring us much of a threat." ”

"I guess I will add a Porsche, and their strength should not be underestimated. Even if the sales volume is not so high, the influence is very large. Cao Yang added his opinion on Porsche.

This model has not been localized in China in later generations.

The brand positioning of luxury cars has always been relatively solid.

Even buying a Paramela requires a premium to wait for the car.

"I think Jaguar and Land Rover are no lower than Porsche in terms of brand positioning."

"The current models of Xingchen Automobile are also relatively high-priced."

"Even the cheapest Ziweixing starts at 799,900 yuan."

"In terms of brand style, it's not much worse than Porsche."

"It's just that the brand heritage of Xingchen Automobile is not so deep, as long as you take a wrong step, it is easy to collapse the reputation."

"So in the next step, we should let Xingchen Automobile use more advanced technology, and some black technology that has not been used in other luxury cars."

"In this way, we can maintain our own brand attributes."

Zeng Tingting, as the head of the sales department of Nanshan Group and the director of the sales department of Xingchen Automobile, still has a deep understanding of brand-related things.

"I think what Minister Zeng said is quite reasonable, Jaguar and Land Rover themselves are positioned on the same level as Porsche in the world, and our next publicity focus is to make everyone aware of this and accept this."

"In this regard, Jaguar and Land Rover may have to be appropriately distinguished from Xingchen Automobile in terms of publicity strategy."

"When the time comes, one will take the direction of the British luxury brand, and the other will take the direction of the positioning of high-tech high-end cars."

Pan Jianghui also expressed his approval of Zeng Tingting's views.

"Your analysis is quite reasonable, now Xingchen Automobile has established an intelligent network center, and in the future, we will try our best to improve the level of intelligent networking and automatic driving of Xingchen Automobile, so that Xingchen Automobile will become the most intelligent luxury model."

"At the same time, we Nanshan Carbon Fiber can produce all kinds of carbon fiber by itself, so parts such as steering wheels, rearview mirrors, fenders, etc., can be made of carbon fiber, and we also try to use carbon fiber to artificially give it a luxurious sense of technology."

"Of course, in terms of interior, there must be no shortage of comfort configurations."

"Refrigerators, color TVs, large sofas, for the standard equipment in the house, we must also have the same level of configuration in the car."

"When the time comes, it is not only for the driver to enjoy driving, but also for the passengers to enjoy the joy of moving."

Cao Yang's thinking is still relatively clear.

There's nothing particularly to hesitate about.

Nanshan Engine has already made engines of various displacements, and there is very little power optimization that can be done in the next step.

As for the transmission, the 10AT is already in development, and it will soon be available on new models.

Then what can be done is the evolution of some electronic and electrical devices.

At that time, Xingchen Automobile will come up with some more advanced electronic architecture in advance, equipped with various intelligent network parts, and directly crush the traditional luxury models such as Mercedes-Benz, BMW, and Porsche.

Maybe it will bring unexpected surprises to everyone.

After all, sometimes, consumers buy Mercedes-Benz BMW, not because they really like the two brands, but because there are not too many better alternative brands.

Driving a BMW and riding a Mercedes-Benz, this concept has been deeply rooted in the hearts of the people.

Cao Yang wants to change this!

"Engaged in technology research and development, I am confident that Nanshan Group is doing better than other manufacturers."

"The personnel department is ready to recruit 20,000 new employees this year, and the group's R&D strength will definitely be able to reach a higher level at that time."

Zeng Tingting listened to Cao Yang sort out the brand positioning, and the ideas in her mind became clearer.

"For a brand to make a strong impression, it must have some mantras left for everyone."

"There must be a road before the car reaches the mountain, and there must be a Toyota car when there is a road."

"And then what Honda car is to buy an engine to send Honda, one day/Honda, Honda for life."

"As for the more classic driving a BMW and taking a Mercedes-Benz, it goes without saying."

"We at Jaguar Land Rover and Star Motors, do you have any marketing terms in mind?"

While these memes may seem like that, the potential impact on consumers is huge.

Many people can know the Mercedes-Benz BMW brand even if they don't even know the Mercedes-Benz BMW logo.

"Drive a Land Rover, take a Jaguar."

Zeng Tingting's mind turned, and she immediately gave a plan.

Although this plan has no technical content, it has to be said that it is still somewhat appropriate.

"It's okay, but after all, I learned from others, giving people a feeling of following the trend."

Cao Yang himself had thought about this plan, so he didn't deny it immediately.

Of course, if you can't find a better solution, it's not impossible to use this directly.

Anyway, Nanshan Group is still very good at marketing.

When the time comes, let more netizens know the stalk of "driving a Land Rover and being a Jaguar".

"Mr. Cao, I did think of one, that is, a few words a little more."

Pan Jianghui next to him is also a bit talented, and he has been thinking about this during this time.

No, Cao Yang asked now, his preparation came in handy.

"Life is proud to drive a Land Rover, everything should be Jaguar!"

Pan Jianghui saw that Cao Yang and Zeng Tingting were looking at him, and he didn't sell it, and directly said the answer.

This is a plan that he has thought about for a long time to come up with, and the others are not as good as this.

"Life is proud to drive a Land Rover, everything should be Jaguar?" Cao Yang tasted this sentence and thought it was really good, with a little catchy taste.

When the time comes, combined with the slogan "Drive Land Rover, take Jaguar", it seems to be a good plan?

"Until we find a better solution, let's use this plan that Lao Pan said."

For a while, Cao Yang couldn't think of a better phrase.

So just let Jaguar Land Rover use this promotional phrase.

In the future, if you get some advertisements, you can also directly promote them like this.

Even when you hand over the car in the 4S store, you can also prepare some catchy greetings to send to customers.

"Mr. Cao, the phrase of Jaguar Land Rover is here, so what is the best thing to use for Xingchen Automobile?"

Zeng Tingting herself was also a little worried, she didn't think of a particularly satisfactory phrase.

"Xingchen Automobile, give you a different starry sky?"

As soon as Pan Jianghui finished saying this, he felt not very satisfied, and hurriedly said: "It doesn't seem to be so good." ”

"This allows netizens to give full play to their brains, and when the time comes, they can consult the relevant advertising words in the car friend group or forum."

"You can even directly give an advertising fee as an incentive, as long as Xingchen Automobile adopts this advertising word, it will give the other party a heavy reward."

"Maybe this could be a new marketing point."

A similar scheme has not been used before by Xingchen Automobile.

Now take it out and use it again, and the effect is not necessarily bad.

"Then I'll get in touch with Autohome later, and I'll also post this project on the official WeChat of Xingchen Automobile."

"At that time, as long as anyone can come up with an advertising slogan that satisfies us, a reward of 660,000 yuan will be given?"

Zeng Tingting looked at Cao Yang with consultative eyes, waiting for him to make a decision!

"No problem, as long as the advertising words are good enough, we will earn 990,000 yuan."

"Nongfu Spring's advertising solicitation was the most successful case."

Cao Yang immediately thought of the most classic case in the advertising solicitation activity.

"We don't produce water, we're just nature's porters."

Some people say that this advertising sentence is worth 100 million.

But Nongfu Spring only spent hundreds of thousands of dollars to collect this advertising slogan.

It can be said that it is a win-win ending for both the person who wrote the advertising slogan and Nongfu Spring.

A good advertising slogan is sometimes really important.

"Mr. Cao, Leader Liu is almost at the gate, and he will talk to you about the visit arrangements for Lingnan Province in the future."

Seeing that the meeting had reached the scheduled time, Mi Ying reminded her.

Today's meeting is very full.

Sometimes talking and talking runs out.

As a secretary, this is the time to give full play to your reminder function.

Otherwise, one meeting after another will be postponed, and the schedule will be completely chaotic.

This will cause a lot of trouble to the people below.

"Mr. Cao, when the time comes, I will discuss with Nanshan Film and Television to see if I can come up with some more special publicity plans."

Jaguar Land Rover Huaxia is headquartered in the magic capital, and Pan Jianghui is going to fly back to the magic capital this afternoon, so he quickly reported his next move to Cao Yang.

Cao Yang naturally has no opinion on this.

He wants to see what tricks Jaguar Land Rover can do in the entertainment industry.

If he can really surprise himself at that time, he can make him the general manager of Jaguar Land Rover Huaxia in advance.

After all, people have achievements and boss support.

Others, even if they have opinions, can't say what is wrong.

(End of chapter)