There are too many automobile companies in Huaxia.

Under normal circumstances, unknown car companies often fail to make any waves when they announce what new cars they want to build.

Hongqi Sedan used to be one of the unknown car companies.

It's just that now Hongqi Car and Nanshan Group have cooperated to establish Nanshan Hongqi, and the situation is a little different.

Chery, Geely, BYD, Great Wall, Changan and Yangcheng Automobile and other car companies with relatively good sales of domestic independent brand car companies are all using Nanshan Group's engines, gearboxes and various parts.

Even the model layout and future development strategy of some car companies have been influenced by Nanshan Group.

In this case, Nanshan Hongqi's every move will naturally be closely watched by all car companies.

There is no way, everyone is worried that when the time comes, Nanshan Group will be partial to Nanshan Hongqi and provide better and cheaper things to Nanshan Hongqi, so that Nanshan Hongqi will become everyone's main competitor.

If that's the case, it's definitely a huge pressure on independent brands.

Geely Automobile, which has always had great expectations for the Huaxia auto market, is discussing internally at this time what impact this move of Nanshan Hongqi will have on itself.

"Mr. Li, judging from the current situation, Cao always went to Chuncheng and had a detailed exchange with Zhu Zhengfeng of Chuncheng Automobile Group for a whole day, and also went to the production site of Nanshan Hongqi for a round."

"This news is also reported on the official website of Chuncheng Automobile Group."

"So Nanshan Hongqi is going to launch two new models, I think the news should be true."

"Even these two models may have been designed by Mr. Cao himself."

Peng Lin, director of Geely's automobile sales department, attaches the most importance to the changes in Nanshan Hongqi.

After all, if Nanshan Hongqi's new model overlaps with Geely's model, the pressure on the sales department will be greater.

"If Mr. Cao personally participated in the design, then the appearance of these two models must be very amazing."

"Up to now, the models designed by Mr. Cao have never disappointed."

"If there is no problem with the appearance, it is even more unlikely that there will be a problem with the powertrain."

"Whether it is the current 1.5T engine or 2.0T engine, or the corresponding 6AT and other gearboxes, Nanshan Group will definitely provide Nanshan Hongqi."

"Even the 3.0T engine used in Dahongqi is likely to continue to be used in these two new models."

"As for the chassis and other configurations, these things are not a problem for Nanshan Group."

"Basically, as long as Nanshan Hongqi does not die, their two new models will definitely not be bad."

The words of Gao Songlin, president of Geely Automobile Research Institute, also made everyone in the conference room give up their illusions.

In the future, we must face the competition of Nanshan Red Flag.

There is no way to avoid it.

"Can you find out what these two new models of Nanshan Hongqi are?"

Li Su asked a question that everyone wanted to know.

However, Peng Lin's answer was not satisfactory, but he said: "Judging from the current investigation, the new model of Nanshan Hongqi is still in a highly confidential stage. ”

"Everyone knows that there are two new models to develop, but we don't know what these two new models are."

"There's no way to determine whether it's an SUV or a sedan, or whatever."

"Of course, it is estimated that in a few months, some news will be released slowly."

"The news over there in Autohome, I speculate that it was also released by Nanshan Hongqi on its own initiative."

"Every once in a while, a little news comes out, which should be a marketing ploy for them."

In recent years, the domestic automobile industry has developed rapidly, and various automobile OEMs have put a lot of effort into marketing.

Geely Automobile has sorted out all the marketing cases of Xingchen Automobile as internal learning materials and conducted good research.

So in the face of those somewhat familiar operations on the Nanshan Red Flag, Peng Lin made a judgment very decisively.

"There is a ready-made power system, and many parts on the car may also be directly used in the mass production of Nanshan Group."

"In this way, if the development of Nanshan Hongqi's new model is relatively smooth, it will be on sale at the end of next year or the first half of the year after that."

"It looks like a long time, but it's actually very fast for a new model, and it's here in a blink of an eye."

Gao Songlin's words were like adding fuel to the fire, making everyone's hearts even more irritable.

"According to my previous understanding of Mr. Cao, he should not want to fight a price war with everyone, even if he wants to fight a price war, the target should not be an independent brand, but a joint venture car company."

"This time, Nanshan Hongqi's action is a bit big, but the brand Hongqi is relatively special, and it should not take a particularly low-end route."

"I think that the biggest impact and the greatest pressure will not necessarily be us, but other joint venture car companies such as Imperial Hyundai and Yangcheng Honda and Chuncheng Volkswagen."

Li Su's vision has always been very good.

Although he was also a little worried in his heart, seeing the more worried eyes of his subordinates, he felt that it was imperative to release everyone's pressure first.

In case the new model of Nanshan Hongqi has not come out yet, the morale of his side will be directly gone.

"What Mr. Li said is also reasonable, as long as Nanshan Hongqi does not fight a price war, we are actually not afraid."

"There is no reason for Nanshan Group to provide Nanshan Hongqi with particularly low-cost parts, they also want to make money."

Hou Liang, the head of the purchasing department, has not spoken much.

At this time, after listening to Li Su's words, he also added his own views on the side.

For the current automobile market in Huaxia, what consumers value most is nothing more than the appearance of the car, the price of the car, and then the car brand and the quality of the car.

Of course, the situation is different for luxury car consumers.

"Well, everyone, get ready."

"On the one hand, we should find more ways to inquire about what new models Nanshan Hongqi is engaged in, and on the other hand, we should also consider how to do better in our own new model planning in the future."

"Whether Geely alone can really meet our own development needs to be considered."

"Nanshan Group has been constantly improving its layout in the automotive industry, and we at Geely Automobile must also keep pace with the times and keep up with the pace of industry development."

"At the same time, we must also be more proactive in communicating with Ford about the acquisition of Volvo Cars, and strive to finalize this matter within the next year."

With Li Su's words, Geely Automobile's interior also immediately took action.

However, not every car company can have a clear response plan like Geely Automobile.

For example, Chuncheng Toyota, which is also a Chuncheng Automobile Group, is more worried internally at this time.

"Chen, Chuncheng Automobile is now cooperating with Nanshan Group to create such a joint venture company as Nanshan Hongqi, have you heard that Nanshan Hongqi's new model will be what kind of positioning model?"

Miyazaki Hinashi is the head of the sales department of Toyota in Harujo and represents the interests of Toyota.

As the vice minister, Chen Wenzhan represents the interests of Chuncheng Automobile Group.

Now that the related industries of the Chuncheng Automobile Group may threaten the interests of Chuncheng Toyota, Miyazaki Rimasa must have asked Chen Wenzhan to understand the situation.

He also needs to report to Toyota Huaxia later.

"I also learned about the Nanshan Red Flag through the Internet, and I don't know more about other news than you."

"Up to now, there is no news on the Internet about the situation of the two new models of Nanshan Hongqi."

"I estimate that except for the senior and core personnel of Nanshan Hongqi, no one else knows too much about these two models."

"After all, for the development of new model projects, each person is actually like a screw, just responsible for their own parts."

"As for what the appearance of the model looks like and what specific configuration there is as a whole, I don't know and it doesn't affect the progress of the work."

Chen Wenzhan really didn't know about the Nanshan Red Flag.

Besides, even if he knew, he would definitely not talk nonsense to Miyazaki Himasa.

After all, although he is the deputy director of the sales department of Chuncheng Toyota, he is first and foremost an employee of Chuncheng Automobile Group.

When doing things, it is natural to consider the interests of Chuncheng Automobile Group first.

This is also a dilemma faced by the joint ventures.

Regardless of which side of the accumulator encounters a problem, the interests of the respective group are not the first to consider the interests of the joint venture.

In general, there may not be any major problems.

But when it comes to some critical moments, it may go wrong.

"The engines and gearboxes provided by Nanshan Group to its own brand car companies have brought a huge threat to our company."

"In the past, the quality of the engine and gearbox of independent brand car companies was not good, and there would be some problems every three or five times."

"Many consumers are reluctant to buy their own brand models for this reason, but in recent years, this situation has changed greatly."

"Fortunately, everyone's brand influence is not at the same level, although they have brought us some pressure, but they are still within the range of bearability."

"Now that Nanshan Group has personally entered the production of intermediate cars, the situation may be completely different."

"At that time, Nanshan Hongqi is likely to become the main competitor of Chuncheng Toyota, which we can't afford not to pay attention to."

Miyazaki Himasa can naturally guess what Chen Wenzhan thinks.

However, he didn't plan to let Chen Wenzhan go so easily.

Otherwise, if the sales of Chuncheng Toyota were really affected by the Nanshan Red Flag, his life would be sad.

"No, even if it is going to be impacted, first of all, it is the royal capital Hyundai and Kia that are the first to be impacted by the car companies of Korean brands."

"Their brand influence is obviously one level lower than Toyota's, and they will be affected more quickly."

When Chen Wenzhan said this, Miyazaki Himasa didn't know how to refute it.

After all, what Chen Wenzhan said is not unreasonable.

The influence of the Goryeo brand is indeed lower than that of Dongying car companies.

At that time, the pressure of the imperial capital will definitely not be small.

But soon, he found another reason and said: "Chenbu, you are right, but there is one factor that cannot be ignored, that is, Nanshan Hongqi and Chuncheng Toyota are both joint ventures under Chuncheng Automobile Group. ”

"There are some resources that will be diluted if more people use them."

"Toyota Motor chose to make a joint venture with Chuncheng Automobile at the beginning, which also took into account the special influence of Chuncheng Automobile in China."

"If Chuncheng Automobile Group tilts its resources to Nanshan Hongqi at that time, it will be a big blow to Chuncheng Toyota."

When Miyazaki Himasa said this, Chen Wenzhan was not easy to refute.

After all, everyone has said it to this point.

If you don't correct your attitude and treat it well, you probably won't be able to get by.

"I understand your concern, but I really don't know much about this."

"I'll find a way to inquire later, and see what kind of reputation Nanshan Hongqi wants to make."

"If their new model is really positioned to be similar to ours, we'll see how we can deal with it."

Although Chen Wenzhan's words could not satisfy Miyazaki Himasa, he could only do this for the time being.

In addition to Chuncheng Toyota, Yi Jia and Zhang Lin of Changan Automobile are actually very worried.

"Mr. Yi, according to the strategic cooperation agreement we signed with Nanshan Group before, all passenger cars of Changan Automobile use engines and gearboxes of Nanshan Group."

"Previously, Nanshan Group itself was not directly involved in the same type of models, so we don't need to worry about whether they will implement this strategic agreement well."

"Now that Nanshan Group is cooperating with Hongqi Car, and is so serious about starting to develop new models, I think it is necessary to reconsider the supply of engines and transmissions for passenger cars?"

"For example, Chery, Geely, and Great Wall are all developing their own engine and transmission technology, even if they rely on Nanshan Group, at least there are other options in their hands."

Zhang Lin came to Yi Jia's office with a sad face and discussed the major decisions of Changan Automobile in the future.

"The engine and gearbox are the two most difficult technologies in a car, and Chery and Geely have not made any name for many years."

"In recent years, with the technological development of Nanshan engine, the overall engine technology in China has been improved."

"But whether it is Chery, Geely, or other independent brand car companies, the engine technology they have researched is actually not as good as the products of Nanshan Engine."

"Besides, now everyone is using the first generation of Nanshan Engine products, and Nanshan Engine will also carry out technical upgrades and cost VA for these products in the future."

"If we are only now starting to consider independent engine development, there is no advantage at all."

"So I think it's better to simply go all the way to the dark and directly bind to Nanshan Group."

"As long as we can increase the sales of passenger cars and make Nanshan Group realize our value, then there is no need to worry about future cooperation."

At the beginning, it was Yijia who made the decision to purchase passenger car engines from Nanshan and not to carry out independent research and development.

If you change course now, not to mention whether you can succeed, it will also be a threat to Yi Jia's personal prestige.

So far, Nanshan Group has not shown any intention to card Changan Automobile, so Yi Jia doesn't want to do anything about it.

"Our models are basically developed for the hot-selling models of other car series such as Toyota and Honda, and the new model of Nanshan Hongqi is likely to be designed by Cao Yang himself."

"At that time, I think Nanshan Hongqi's new model must be very competitive."

"There's no way we don't take this threat seriously."

"Even if there is competition between the two sides at that time, we have no way to open up to them just because Nanshan Hongqi has the shares of Nanshan Group."

"In this way, the relationship between the two parties will be more or less affected, right?"

After Zhang Lin listened to Yi Jia's words, he still couldn't let go of the worries in his heart.

According to his own understanding, the ass of the Nanshan Group will definitely slowly sit on the side of the Nanshan Red Flag.

"Up to now, whether it is Nanshan engine or Nanshan gearbox, the main customers in China are our own brand car companies."

"According to what you said, if Nanshan Group treats Nanshan Hongqi too preferentially, it will inevitably offend all other independent brand car companies."

"For things like gearboxes, we don't only have Nanshan gearbox products to choose from, Aisin and other gearbox companies' products, and now the price has also dropped."

"When the time comes, Nanshan Group will offend everyone, and it will definitely outweigh the losses."

"I don't think Mr. Cao will do such a short-sighted thing."

When Yi Jia said this, Zhang Lin didn't know how to refute it.

After struggling for a while, he said, "Why don't we go and visit Mr. Cao again, knock on the side, and see what he means?" ”

Guess and guess, it's better to ask directly.

Yi Jia did not object to this proposal.

"There's no need to rush to make a special trip, I'll call Mr. Cao now and tell us about our worries."

"I'm sure we're not the only ones who are worried."

"This matter is clear, Mr. Cao should be able to understand."

Yi Jia quickly thought about how to find a reason to mention this matter to Cao Yang.

At the same time, he also took out his mobile phone and prepared to call Cao Yang.

"Mr. Cao, I heard that you personally designed two new models for Nanshan Hongqi?"

After the phone was connected, after a few simple greetings, Yi Jia went straight to the topic.

He is also relatively familiar with Cao Yang, but it makes no sense to beat around the bush.

Anyway, everyone is not stupid.

"It's true, but these two cars are mainly done by the team, and I can't take credit for it."

Cao Yang did not hide it, some news has been exposed on Autohome, and this matter will be known to everyone sooner or later.

Now Yi Jia called to ask, and he naturally said it directly.

"Mr. Cao, I don't just beat around the bush, today I heard several people come to me for consultation, saying that after Nanshan Hongqi launches a new model, will it have an impact on domestic independent brands such as Changan Automobile, and whether Nanshan Group will provide better technology to Nanshan Hongqi and not give it to us."

"I definitely have confidence in Nanshan Group, but if this kind of rumor spreads, I am also worried that it will have some bad impact on Nanshan Group."

"So I'll just confirm with you."

Yi Jia hit the nail on the head and said her worries.

"Nanshan Group will not do things to dig its own grave, the same engine and gearbox, what we sell to Changan Automobile will definitely not be more expensive than what we sell to Hongqi Automobile."

"I can give you a very positive answer to that."

"You also know that in Nanshan Hongqi, our Nanshan Group only has 40% of the shares."

"For us, Nanshan Group is the foundation, and we will not destroy the foundation for the sake of the Nanshan Red Flag."

"Of course, if the sales of Nanshan Hongqi go up in the future, then the price of some parts is cheaper than that of customers with lower sales, which is not surprising."

Cao Yang's words are not a fool of Yi Jia.

I would be willing to agree to cooperate with Chuncheng Automobile Group, naturally because of interests.

If the price of parts becomes cheaper after the cooperation, and the Nanshan Group makes less money, it will be meaningless.

"I naturally believe in this truth."

"It's just that there are a lot of people out there who may have a lot of speculation."

Yi Jia secretly breathed a sigh of relief in her heart.

This situation is not bad, it is similar to what he predicted.

However, if Changan Automobile wants to continue to cooperate with Nanshan Group in the future, these few words alone are obviously not enough.

"Chuncheng Automobile Group, Changan Automobile, Xifeng Automobile and other companies are all state-owned enterprises, and some personnel can be transferred between various companies."

"Looking back, Mr. Yi can also find out what price Nanshan Group's engines and gearboxes sell to everyone in your own way."

"Although it cannot be said that the price is exactly the same, considering the sales volume and other business conditions, it is basically the same level."

"Changan Automobile has absolutely no loss in this regard."

"Even because of the strategic cooperation between our two sides, many parts have one or two cost advantages compared with other customers."

Cao Yang is really not afraid of Yi Jia, and they arrange people to benchmark.

The price itself is not much different, and if there is a little difference, a simple benchmark will not be able to show the reason.

Besides, even if there are differences, Nanshan Group can find countless reasons to explain these differences.

Anyway, saying this now can at least dispel the doubts in Yi Jia's heart.

And Yi Jia's call further made Cao Yang aware of everyone's worries.

It seems that the things that Mi Ying reminded herself on the plane before really need to be paid attention to.

Otherwise, it is likely to cause BYD, Chery and other customers to accelerate the development of their own engine and transmission technology.

(End of chapter)