Nanshan Hongqi has been established for some time.

However, Cao Yang has not yet provided the new model plan to the joint venture.

This made Zhu Zhengfeng a little anxious.

Especially in the past few days, the purchase of a house by Nanshan Group has actually been on the hot search, which makes Zhu Zhengfeng even more worried about whether Cao Yang will not do his business and engage in real estate in the next step.

That was certainly not the situation he wanted to see.

So he couldn't help but call Cao Yang.

Cao Yang knew that it was useless to say more on the phone, so he flew to Spring City with the design plan the next day.

This was almost a week ahead of the planned meeting and consolidation.

However, Cao Yang and Zhu Zhengfeng are both big guys, as long as the two of them say that they want to meet and have a meeting, the other meetings will naturally follow suit.

"Mr. Cao, if you don't come up with a design plan that satisfies everyone today, I won't let you leave Spring City."

After Zhu Zhengfeng saw Cao Yang, he couldn't help but make a joke.

This joke also fully exposed Zhu Zhengfeng's urgency for the new model of Nanshan Hongqi.

Time is not waiting for me.

The development of independent brands such as Great Wall, Geely, Chery and BYD has grown by leaps and bounds, and the former big brother Hongqi sedan can no longer even see the taillights of other people's cars.

Zhu Zhengfeng's face is also gloomy.

"Mr. Zhu, don't worry!"

"If you're not satisfied with today's design, I'll change it until you're satisfied."

Cao Yang is obviously very confident in the design scheme of the two models he has prepared.

These are the two best-selling models of Hongqi sedan in later generations.

That look, in 2008, was definitely very playable.

In fact, by around 2020, the exterior designs of self-owned brand car companies have all caught up with or even surpassed international auto giants.

The appearance of any model is very beautiful, which is very in line with the aesthetics of the Chinese people.

Hongqi sedan is naturally no exception, otherwise there is no way to turn over.

"With your words, I am completely relieved."

"Mr. Cao, you are the best car design master in China, Nanshan Hongqi has you in charge, I have a lot of confidence."

Although Zhu Zhengfeng was very eager to take a look at the design plan given by Cao Yang, he still greeted him there for a while.

Fortunately, Cao Yang knew what the other party thought, so he didn't hang him.

Soon, everyone came to the conference room, and Cao Yang personally showed the design plan.

"Shhh

Just a rendering made Zhu Zhengfeng straighten up, staring at the screen without turning his eyes.

As the general manager of Chuncheng Automobile Group, he still has the right to say whether a car is good or not.

Obviously, the car in front of you can definitely be said to be good-looking.

It's even better looking than most of the cars on the market.

"Mr. Cao, is this the car you designed for Nanshan Hongqi?"

Zhu Zhengfeng looked at Cao Yang expectantly.

"That's right, this car is what I prepared for Nanshan Hongqi, and even I have a name in mind, it's called Hongqi H5."

"Let me give you a brief introduction to the exterior and interior design of this car."

Cao Yang took a laser pointer and explained it to Zhu Zhengfeng in person.

"First of all, let's look at the appearance, Hongqi H5 adopts a large-size front grille with a straight waterfall internal structure, the shape is coordinated and atmospheric, the lines are streamlined and spread downward, the visual effect is straight and three-dimensional, and the sense of hierarchy is prominent, which is similar to the big red flag."

"In addition, from the oblique angle of 45 degrees, the LED light groups on both sides adopt a split layout, the daytime running lights above are eye-catching, the light strip is narrow and exquisite, and the eyelash makeup light source is closely arranged on both sides of the light strip, which is exquisite."

Although daytime running lights are not required to be equipped by laws and regulations in China, Cao Yang feels that this thing is beneficial to safety and can greatly improve the recognition of Hongqi H5, so he directly added it to this car.

"Compared with the front of the car, I am personally more satisfied with the design of the side of the Hongqi H5, with the double waistline stacked on one side of the body, which is very atmospheric."

In addition, the car retains the iconic vertical flag of the fenders, with long chrome trim strips on the side skirts and 18-inch multi-spoke wheels.

"According to my plan, the Hongqi H5 car is nearly 5 meters long, nearly 1.9 meters wide, and 2.92 meters wheelbase."

"Even compared with Yangcheng Honda's Accord and Yangcheng Toyota's Camry, the body size has obvious advantages."

Cao Yang has always liked big cars.

The sedan he designed for Nanshan Hongqi is naturally working in the direction of medium and large cars.

Basically, it is understandable that this car is benchmarked against the Accord, Camry and Teana, and will not be easily made into a small model.

"At the rear of the car, the main body of the taillights on both sides adopts a spread-wing design, and the shape has a strong recognition."

"The rounded shape of the rear surround, with chrome decorative strips and a two-sided exhaust layout, can enhance the luxury of the vehicle."

"Overall, the wide-body design of the Hongqi H5 makes it look calm and atmospheric, and the partial chrome trim adds a lot of sophistication."

"For the official car market, the brand-exclusive design style of Hongqi H5 has strong added value."

When Cao Yang introduced this, Zhu Zhengfeng couldn't help but nodded.

This car is definitely very suitable for an official car.

Although the final price has not yet been determined, Zhu Zhengfeng also knows the price range in terms of design compared to Accord and Camry, and then considering that Nanshan Hongqi is an independent brand.

This can completely give full play to the advantages of Nanshan Hongqi in the official car market.

At that time, relying on this piece alone, Hongqi can also enjoy the treatment enjoyed by Volkswagen's Passat, Santana and other models back then.

"In terms of interior, the center console is symmetrically encircling, with a large area of upholstery material running across the line of sight, and is covered with aluminum-plastic brushed trim panels, plus metal chrome accents, and the cabin looks very sophisticated."

"The air conditioning vents are embellished with gold paint, with the gold edges on the inside of the steering wheel, and the chic central axis flag design in the center of the armrest box, which is exquisite and atmospheric, in line with the Chinese people's habitual perception of luxury interiors."

"In terms of power, the Hongqi H5 will be equipped with the 1.5T and 2.0T turbocharged engines of the Nanshan engine, which are more powerful than the Accord and Camry."

"It is equipped with a 6AT automatic transmission and a 4AT automatic transmission at the same time, giving consumers more choices."

"And in terms of chassis, it will be equipped with MacPherson independent suspension at the front and multi-link independent suspension at the rear."

"Although this suspension matching method is not particularly brilliant, it is also very mature and stable, and the overall reputation and comfort are not to be worried."

"...... in other configurations"

With Cao Yang's introduction, the smile on Zhu Zhengfeng's face became richer and richer.

He couldn't be happier with this model!

Sure enough, it makes sense for Nanshan Group to charge 3% of Nanshan Hongqi Automobile's technical commission fee.

As long as the car sells well, the 3% technical commission fee is nothing at all.

"Mr. Cao, according to the experience of Nanshan Group's new model development, when will this Hongqi H5 be mass-produced at the earliest?"

There was no problem with the car, and Zhu Zhengfeng's focus immediately went to the production time.

Only by launching products faster can Nanshan Hongqi's performance be improved as soon as possible.

"Considering that the power system and chassis system are mature systems of Nanshan Group, the follow-up needs are mainly the design and preparation of parts for the body and interior and exterior decoration."

"If you catch up, there will be a prototype of small batch production in the second half of next year, and it will be officially put on sale in December next year or the beginning of the next year."

Hongqi H5 is a brand-new sedan for Nanshan Hongqi, but for Nanshan Group, in fact, many parts are retained parts.

It's also a great way to minimize costs and increase profit margins.

"In December next year, we will aim for December next year, so that Hongqi H5 will be officially mass-produced and listed, and then in 2010, it will be completely powerful and become a dark horse in the Huaxia car market."

Zhu Zhengfeng immediately wanted to finalize the earliest possible time that Cao Yang said.

Otherwise, he can't afford to wait too long.

He also wants to rely on the Nanshan Red Flag as soon as possible to provide himself with political achievements.

"No problem, then temporarily develop with this goal, and then let the relevant R&D person in charge directly connect with Nanshan Hongqi's new model promotion team, and the two sides will carry out relevant preparations as soon as possible to ensure that the new model is mass-produced on time."

Let Hongqi H5 be put into production as soon as possible, Zhu Zhengfeng's goal is consistent with Cao Yang's idea.

So the two sides easily reached the launch time of the first model.

"By the way, Mr. Cao, how much do you think the price of this car will be more appropriate?"

For Chinese consumers, price is always a very sensitive topic.

No matter how good your car is, if the price is too high, then few people will buy it.

"Between 150,000 and 200,000, it's about 50,000 yuan cheaper than Accord and Camry."

Although Cao Yang thinks that Nanshan Hongqi's models will not be worse than international auto giants, in the eyes of domestic consumers, the price of the same model of its own brand should be lower than that of joint venture car companies.

This point of view cannot be reversed immediately in a day or two.

We need one model after another, so that consumers know that we are no worse than others.

"This price is good, almost the same price range as the best-selling Lavida of the Modu Volkswagen this year, but our Hongqi H5 is the same level as the larger Passat."

"When the time comes, the price and appearance will be directly reduced, and the sales volume should be worth looking forward to."

Zhu Zhengfeng is now very confident in the Hongqi H5.

With such a stunning appearance, it's worth looking forward to.

"In addition to the sedan, this time I also prepared an SUV model for Hongqi Auto."

"Judging from the situation in the past few years, although the market share of SUV models is still far less than that of sedans, the growth rate is greater than that of sedans."

"The most important thing is that the SUV model has a certain premium compared with the same level of sedans, and consumers can also accept its premium."

"For example, our Hongqi HS5, the chassis is shared with Hongqi H5, and even part of the body and interior and exterior parts are shared, but part of the styling SUV is made."

"In this way, the cost of Hongqi HS5 models is a few thousand yuan more expensive than Hongqi H5."

"But the price of Hongqi HS5 can be at least 30,000 yuan more expensive than Hongqi H5 of the same level."

"When the time comes, Nanshan Hongqi can make Hongqi HS5 its own popular model, so that they can achieve the goal of monthly sales of more than 10,000 in the shortest possible time."

Cao Yang has always attached great importance to SUVs, and this time he will naturally not let SUV models be absent.

Anyway, they are all porters of "history", and one car is also carrying, and two cars are also carrying.

After 2010, the car market has been hot for several years.

If you don't prepare as soon as possible, you probably won't be able to eat the fattest piece of meat by then.

"Mr. Cao, this is our Hongqi HS5?"

Zhu Zhengfeng was once again shocked by the new model on the screen.

The exterior design adopts a family-style front face similar to that of the Big Red Flag and the Red Flag H5.

The large waterfall grille is instantly recognizable.

The body has sleek lines, the side waistline extends from the front wheel arch to the rear taillights, and the multi-spoke wheels give the car a very sporty look.

The design of the rear of the car is simple and elegant, and the LED taillights present a unique "C" shape, which is highly recognizable.

At first sight, Zhu Zhengfeng fell in love with Hongqi HS5.

Next, it is naturally time for Cao Yang to perform.

From the exterior to the interior, from the power to the chassis, Cao Yang quickly introduced the situation of Hongqi HS5.

Both cars are cut into the mid-level sedan and mid-level SUV that have relatively large sales so far.

As long as it is done well, Nanshan Hongqi can hope to produce 200,000 cars a year in 2010, and it is possible to even challenge 300,000 yuan.

This is a achievement that Hongqi Sedan has never achieved in the past so many years, and it is not even easy to think about it.

"How?"

"Mr. Zhu, the cooperation between Nanshan Group and Hongqi Car has played a greater than two effects, right?"

Zhu Zhengfeng's expression already said it all.

Cao Yang put down the laser pointer and leaned half of his body back on the chair.

"Mr. Cao, with these two models, I am full of confidence in the future of Nanshan Hongqi."

"The most powerful car designer in China, this sentence really deserves its name."

Zhu Zhengfeng couldn't help but take the lead in applauding.

Although there were not many people attending today, it was not allowed to take pictures.

But the atmosphere is still very good.

However, Zhu Zhengfeng applauded like this, Cao Yang was embarrassed to pretend anymore.

"These two models are very competitive in terms of appearance, power, and other configurations."

"But our Nanshan Hongqi brand positioning is higher than Chery and Geely, and the price of our new cars will be 20,000 yuan more expensive than the models of Chery and Geely of the same level."

"How to make more consumers accept this price difference is something that needs to be worked hard by Nanshan Hongqi in the next year."

"Otherwise, although the car is very good at that time, but it can't be sold, it will be meaningless."

Cao Yang felt the need to give Zhu Zhengfeng a wake-up call.

Let him restrain the people who were originally in the Hongqi car, so that everyone will not be ugly.

"You're right, our car is tens of thousands of yuan more expensive than other independent brands, and tens of thousands of yuan cheaper than similar models of Toyota and Honda."

"The brand logic and recognition in this need to be thought about and operated by us in the future."

"But I personally have more confidence in this matter, after all, the historical heritage of Hongqi sedan is not comparable to other independent brands."

brand heritage, this is the only thing that Zhu Zhengfeng can still take out to show off.

Otherwise, Chuncheng Automobile Group will have no say in the Nanshan Hongqi project.

Regarding Zhu Zhengfeng's statement, Cao Yang did not fight.

Anyway, when the time comes, Chuncheng Automobile Group is willing to contribute.

Next, Zhu Zhengfeng and Cao Yang did not talk about the new model in detail, but went to the scene to visit.

The current Nanshan Hongqi factory is the same as the former Hongqi car, and the annual production capacity is only about 120,000 units.

Of course, working hard and working overtime is not impossible to get more than 200,000 vehicles.

However, some production lines may need to be retrofitted.

"Mr. Zhu, the degree of automation in this welding workshop is a bit low, I think we can consider upgrading."

Nanshan Group has its own robot company, and a list of brother companies like Nanshan Hongqi must be inevitable.

The more application cases of Nanshan robot in various domestic OEMs, the more beneficial it will be to the promotion of Nanshan robot.

Therefore, in the process of visiting the factory, Cao Yang is constantly putting forward some suggestions for improvement.

Of course, his opinions are not simply for the sake of the Nanshan Group, but point out the objective situation faced by Nanshan Red Flag.

"As long as the sales data of the first three months after the mass production of Hongqi H5 comes out and can reach the number of units we planned, then the factory will immediately start the relevant transformation work."

"Even when the time comes, we can directly consider building a new factory and hand over the relevant factory planning to Nanshan Group."

Zhu Zhengfeng is not stupid, he naturally knows some of Cao Yang's thoughts.

For such a thing as a factory production line, Chuncheng Automobile Group can't handle it by itself.

Anyway, they all have to be bought from outside, so why not sell a favor to Nanshan Group?

"The planning of the new plant can indeed be considered simultaneously, and if there is a need in the future, the construction can be started at any time, and the construction of the plant and equipment can be completed within one year."

Cao Yang knows that since the second half of 2009, China's auto market has resumed its state of rapid development.

By 2010, many models were in short supply, and various OEMs were running out of capacity.

Although he has no way to let Nanshan Hongqi start building a new factory now, the relevant planning and preparation work can be carried out in advance.

When the time comes, everything will be ready, only the east wind will be owed.

Then everything is easy to say.

You might even be able to catch the last train in the hot car market.

"It's a good proposal, prepare the software stuff in advance, and put in the hardware as soon as you need it."

Zhu Zhengfeng agreed to Cao Yang's proposal without any hesitation.

He also wants to build a new factory as soon as possible to increase the output of Nanshan Hongqi.

This is one of the necessary prerequisites for his ascension.

The two walked around the factory and continued to return to the conference room to communicate for a while before they began to enter the dinner drinking mode.

Northeast people drink, that's really fierce.

The drinking posture is not comparable to that of Yangcheng.

Fortunately, Cao Yang's status is high enough, except for Zhu Zhengfeng, it is not easy for others to drink desperately.

However, the people who came over, such as Huan Yongxiang and Zeng Tingting, were different.

There are not many people who drink with them.

In the end, the two groups of people can be regarded as guests and hosts.

"Mr. Cao, Autohome has begun to publicize it, and the article early this morning has revealed that Nanshan Hongqi will launch two new models."

"However, in order to maintain a full sense of mystery, the news did not disclose what specific model it was, and it was not even revealed whether the new car was a sedan or an SUV."

On the way to Yangcheng the next day, Mi Ying reported the relevant situation to Cao Yang.

This is all the information she got after constantly checking before the plane took off.

Obviously, it is not so easy to be a good secretary.

"This time, the development schedule of the new model is relatively tight, and it will be officially launched in December next year, and it is also a good plan to start marketing now."

"You can keep the Nanshan Red Flag hot, and you can also throw out some information every once in a while."

"When the first batch of prototypes comes out in July and August next year, we can launch a large-scale marketing campaign."

"Even at the Yangcheng Auto Show, you can officially release the Hongqi H5 to the outside world, and wait until the end of December to officially go on sale."

Cao Yang is also well aware of the various marketing plans for the new models.

These actions, whether it is Xingchen Automobile or some other brands, are more or less used.

Of course, for joint venture car companies, more often than not, they will not start to promote new models until they have a test drive.

This method is obviously a little different from the way of Xingchen Automobile and Nanshan Hongqi.

For example, Xiaomi cars in later generations have been publicized from the beginning of the project, and a little news in the middle will be continuously marketed.

It can be said that it has fully attracted the attention of netizens.

This will definitely be good for the subsequent new car sales.

Obviously, Nanshan Hongqi is following a similar path.

This can be regarded as an innovation in the marketing method of joint venture car companies.

In a few years, after everyone slowly sees this effect, it is estimated that there will be more car companies following the trend.

Of course, for some Dongying car companies, it is estimated that the blood flow will not easily change the traditional practices of the past without touching the head.

However, this is not something that Cao Yang needs to worry about.

"This time, Nanshan Hongqi is going to launch two new models, which means that Nanshan Hongqi will compete with Chery, Geely and Great Wall and other cars, and it is estimated that these car companies will have some ideas."

Mi Ying also brought up the situation she expected.

The cake is so big, and the more people share the cake, the relationship between everyone will definitely become strained.

In the past, Nanshan Group did not directly enter the competition for low-end models, but it will be different in the future.

What will be the reaction of all parties is indeed worth scrutinizing!

I wish you all a happy Mid-Autumn Festival, and by the way, ask for a monthly pass

(End of chapter)