The first day of the Las Vegas Auto Parts Show had such a big harvest.

This is obviously a great thing for the overseas expansion of Nanshan auto parts.

Although these businesses are mainly in the auto parts market, not in mass production, the influence is mutual.

Just like tires, even if Michelin is decreasing in the number of production models, as long as it has enough influence in the auto parts market, it is still very meaningful.

"Mr. Cao, in the past two days, some modified car companies have contacted us, I think we can consider in-depth cooperation with these manufacturers, and in the future, we will also learn from their operating models, and also engage in a modified car belonging to Nanshan Group in China."

"Like Mercedes-Benz's AMG, if the modified car is done well, it is also very beneficial to the promotion of the brand."

"Even in the process, I was able to find some marketing ideas."

After completing the big order of AutoZone, Zeng Tingting began to pay attention to modified cars.

"In terms of consumption habits, Americans love cars very much, especially the culture of car love and the cultural influence of modification."

"In addition, the Americans are also very hands-on."

"Such a DIY cultural component is that most car owners will buy these parts and come back to do repairs and modifications themselves."

"This part of the consumer, they will be more concerned about the cost performance, and will generally buy a single piece. For example, if the car light is broken, he will go and buy a car light, sometimes spark plugs, brake pads, etc. ”

"Due to factors such as the age of the car, the repurchase rate is also very strong."

"Therefore, the business of modified cars is indeed worth pondering to see if we can cut another piece of cake from the market outside AutoZone."

Dai Hanbiao is in a good mood now, and after hearing Zeng Tingting's words, he also assisted her beside him.

"In the United States, the car is no longer just a means of transportation, it has become a vehicle for expressing individuality and pursuing passion. Their tuning car culture is a jaw-dropping world of automobiles. ”

"Every year, various car exhibitions and tuning car competitions bring together countless car fans and tuning enthusiasts."

"On the track in the scorching sun, the hum of cars and the dusty scene make people's blood boil."

"According to the data, millions of people in the United States participate in the modified car culture every year, and the size of the modified car market has reached tens of billions of dollars."

"From sports car brands like Ferrari and Lamborghini to off-road car brands like Jeep and Hummer, tuning enthusiasts are pushing the limits of speed as much as they can."

"They believe that freedom and passion can only be truly felt when the wind is blowing."

"Modified car culture is not only a decoration, but also an innovation and pursuit of technology."

"Many tuning enthusiasts have a deep understanding of automotive technology, and they are constantly experimenting and innovating to create unique tuning cars."

"For example, technical means such as modifying the engine, adding turbocharging, and installing advanced suspension systems have improved the performance of the vehicle in an all-round way."

"This is a very good opportunity for Nanshan Group."

"We can provide special engines and other various parts needed for modified cars, and we can even introduce more carbon fiber parts into the modified car market and completely disrupt this market."

The more Zeng Tingting spoke, the more excited she became, as if she saw a blue ocean appearing in front of Nanshan Group.

"The development of automobiles to this day has developed from the original means of transportation to the cultural category."

"For many consumers who want to be truly perfect, not to mention BMW Mercedes-Benz, even Ferrari has such and such shortcomings, so every car buyer wants to get a car that is completely tailored and best reflects their personality."

"Now there are car factories everywhere, but there seems to be a bit of a gap in order to get a car that best meets your wishes from an individual."

"Obviously, it is impossible for ordinary people to get what they think is the perfect car from the car factory, so the only way to achieve perfection is to modify it!"

"In the United States and Europe, modified cars have a long history, the first modified cars are to better participate in the competition, so many people who like drag racing have modified their cars to engines, exhaust pipes and other equipment, in order to achieve higher speed in the race, so as to get good results, this method of changing the original car is the origin of modern modified cars."

"With the development of the automobile industry and the popularity of motorsports, car modification has also become an integral part of the car life of ordinary car enthusiasts, and has gradually become a fashion."

"Nowadays, modified cars are widely recognized around the world, especially among young people, and there is quite a market, and driving a modified car looks outstanding, and it always gets the highest return rate in the traffic flow."

"In China, due to the relatively short history of automobiles, people are not familiar with modified cars, and generally think that it is just to change the internal configuration of the car, or to make some adjustments to the appearance of the car, such as pickup trucks with covers, vans without the last row of seats to become a small truck with carrying capacity, etc."

"In fact, the real modified car is not to adjust the configuration of the car or change the appearance of the car, but to make big changes to the core part of the car."

Dai Hanbiao added his opinion on the side, and Zeng Tingting nodded frequently.

Obviously very much with his assists.

"For example, a lot of people want to make their cars comparable to Ferraris, which requires detailed improvements to the car's engine range."

"Generally speaking, the main purpose of most modification fans to modify the car is to improve the surging power of the car, and the power system modification is the top priority of car modification."

"To improve the power of the car, it is necessary to replace the spark plugs, ignition coils and cylinder liners, high-pressure oil pumps, pistons, horsepower boosters, electronic rectifiers, exhaust pipes, etc."

"In addition, there are many people who want to improve the comfort and safety of the car, which requires improvements to the chassis of the car, and the main modification items include shock absorbers, brake calipers, wheel rims, front roof roof, rear roof roof, front subframe, rear subframe, etc."

"Other ways to improve it vary from person to person, from someone wanting to improve the acoustics of the car, wanting to put a DVD in the car, and even putting a GPS system in the car, all of which are just a reflection of people's individuality."

"These are parts that require a lot of special customization, or some parts used in high-end cars are used in modified cars."

"I saw a consumer some time ago who modified the W16 engine we used on the top to Honda's Civic, so that this little steel cannon really ran as fast as a cannonball."

Dai Hanbiao introduced his understanding of modified cars very seriously.

His explanation to Zeng Tingting gave Cao Yang a deeper understanding of modified cars.

But it also made Cao Yang feel a little speechless.

Did you show that you don't like modified cars?

Why are Zeng Tingting and Dai Hanbiao very worried about their disagreement?

Limited by regulations, the domestic modified car market in China is indeed not large.

It's normal to not look down on it before.

However, I still attach great importance to the overseas market.

With the development of the domestic economy and the increase in car ownership, the market prospect of modified cars in China in the future is also worth looking forward to.

I have no reason to object.

After all, after the development of this market in the end, Nanshan Group is definitely one of the biggest beneficiaries.

"I support the development of the modified car market, and even the establishment of a modified car company in the group."

"But the relevant laws and regulations, you have to consider it at the same time."

"It is best to be able to promote the relevant domestic legislative work, so as not to make the modified model even fail the annual inspection, which will be embarrassing."

Cao Yang felt that if he didn't express his position again, Zeng Tingting and Dai Hanbiao would have to blow water there for a while.

So without waiting for the two of them to say anything, Cao Yang said what he meant cleanly.

"After the car is bought, many car owners like to add or modify some parts to their cars, but now the domestic attitude towards car modification is almost zero tolerance, in addition to the paint color can be recorded, even if it is a wheel hub is not necessarily able to pass the car inspection."

"If there is no way to promote the revision of relevant regulations, the domestic modified car market is indeed relatively small."

Mi Ying, who hadn't spoken much, interjected beside her.

She feels that the modified car market is very large, but in China, the space is limited in the short term.

After all, the situation is too complicated, and if you let it go, some people may mess around.

For example, simply to brighten the headlights, change the halogen headlights to xenon headlights or LED headlights, so that you may be happy, but other vehicles on the road are dangerous.

Another example is to change the exhaust system, but let an ordinary sedan have the same roar as a sports car, which will definitely make many people disgusted.

Of course, if it is simply to make some modified parts and export them to overseas markets such as the United States, it is indeed promising.

After all, the modification market in these places is very mature, and the relevant laws and regulations are relatively clear.

"The supply market for non-production vehicle parts in the United States and Europe is in the hundreds of billions of dollars, if not larger."

"As long as we win 5% of the market, we can make Nanshan auto parts full of oil."

"In addition to cooperating with traditional spare parts sales giants such as AutoZone, emerging Internet sales platforms can also be considered."

"For example, in the United States, although a website like Amazon started by selling books, it is now selling more and more things."

"In the future, maybe auto parts can also be sold on it, and we can also set up an official flagship store on Nanshan auto parts."

"Although it is estimated that it will not make money in the short term, in the long run, it may be a good opportunity to open up the aftermarket."

"There is no mandatory scrapping requirement for cars in the United States."

"This means that a car may be driven for 10 years and then be driven for 15 or even 20 years."

"The further we go, the more there is a demand for related spare parts."

"We will start to think about this industry from now on, and when the dividends of the industry come in a few years, we will be able to completely take the lead."

Cao Yang knows how crazy various online stores are in later generations.

Online shopping is completely affecting everyone.

If you can think of it, you can buy it online.

And the more you get to the back, the more convenient it becomes.

Amazon even went out to sell auto parts in 2017.

After all, this is a blue ocean and belongs to the sunrise industry.

"Online shopping is still very inconvenient, right?"

Regarding the plan proposed by Cao Yang, Zeng Tingting felt a little surprised.

This direction is simply too new.

It's hard for everyone to accept the new arrivals.

"Yes, it's just getting started, but with the development of smartphones and the increase in network speeds from 2G to 3G, things will change dramatically in the future."

"When you have a mobile phone, you can buy auto parts online, buy daily furniture, buy vegetables and fruits, and even call a car, video chat, navigation or something."

"We are just making some early preparations now, and when the industry is on fire, our auto parts stores will be the oldest stores, which is also a good thing for publicity."

"The most important thing is that we grasp the situation of this industry in advance, and when the industry is coming, we can enjoy the relevant dividends as soon as possible."

Cao Yang has a deep understanding of the impact of smartphones.

It's not an exaggeration to say that this thing has changed everyone's life.

However, as soon as Cao Yang said this, Mi Ying couldn't help but say next to him: "Mr. Cao, if it is like what you said, then wouldn't this kind of mobile phone be the same as a small computer?" ”

"At that time, everyone needs such a mobile phone, is it also possible to make some contact between the mobile phone and the display screen of the car, such as making a phone call or something?"

As soon as Mi Ying finished saying this, not only Cao Yang was surprised, but even Zeng Tingting, Dai Hanbiao and others were also a little dumbfounded.

Can there be such a connection between a mobile phone and a car?

Sounds fantastical.

But it doesn't seem to be impossible at all?

"It's true, there's a strong correlation between smartphones and cars, and some things are completely interoperable."

"Last year, Apple in the United States released a smartphone."

"The design of this phone is very clean, there is no physical keyboard, only a large screen."

"It uses multi-touch screen technology to operate the phone with a finger swipe, zoom and tap."

"This design is very avant-garde, and it is also something that other mobile phone manufacturers do not have."

"The phone is also very powerful. It can make calls, send text messages, browse the internet, play music and videos, and much more. ”

"In addition, Apple's camera is equipped with a 2-megapixel camera that can take photos and record videos."

"Even in July this year, Apple launched a second-generation smartphone, which can already support 3G networks."

"At this pace, their new generation of phones should also be released next year."

"At that time, all the traditional feature phones that everyone is using will be eliminated."

He is surrounded by the core figures of Nanshan Group, and Cao Yang doesn't mind expressing a forward-looking view.

However, he emphasized the power of smart phones so much, which made Zeng Tingting have a very different idea.

"Mr. Cao, since the prospects of smart phones are so broad, and now only Apple is doing better, and almost all other mobile phones are still traditional feature phones."

"So if we Nanshan Group also set up a smart phone company to research and produce smart phones, can it become one of the disruptors in the mobile phone industry, and even become the largest smart phone manufacturer in China?"

When Zeng Tingting said this, Cao Yang was stunned.

He used to focus on the development of the automobile industry, but he really didn't think about producing smartphones.

After all, there are actually quite a lot of manufacturers of smart phones in Huaxia in later generations.

There are many that have done well.

In this case, Cao Yang didn't have much interest in making his own mobile phone before.

But Zeng Tingting's point of view is not unreasonable.

Combined with what Mi Ying said just now, if the smartphone is done well, it can be linked to the car.

At that time, we can even take this opportunity to make the car machine systems of Xingchen Automobile, Jaguar, Land Rover, Nanshan Hongqi and other car companies highly compatible with the smart phones of Nanshan Group.

So if the technology related to intelligent networking in the future generations is used on Xingchen Automobile in advance, the sense of science and technology is definitely full, right?

And then step by step to give the technology to other car companies to use, Xingchen Automobile has always used the most advanced generation, and the style is definitely full.

This thing seems to be doable?

"Mr. Cao, compared with a car, the parts used in a mobile phone are not an order of magnitude at all."

"We are able to produce luxury models such as Xingchen Motors, complex parts such as engines and transmissions, and high-precision electronic components such as ECUs and ESPs ourselves."

"Then it's not that difficult for us to produce mobile phones."

"Even Nanshan auto parts can handle the production of mobile phones."

"And the development of mobile phones is not like cars, there are a lot of tests to do."

"As long as the speed of research and development is fast enough, a new mobile phone can be launched in more than half a year."

"If we start the project now, we will definitely be able to launch our own smartphone next year."

Dai Hanbiao's words made Cao Yang even more moved.

If I remember correctly, Apple will launch the iPhone 3GS in June next year, and then the iPhone 4, the most iconic product of the smartphone era, in June 2010.

According to the normal rhythm, Apple will not start designing the iPhone 4 until after June next year.

Even if the schedule is in advance, at most it is only a few months in advance.

Nanshan Group will do it now, and it can be in time to release its own smartphone in June next year.

At that time, Apple released 3GS, and then followed by Nanshan Group released a smartphone with the same shape as the iPhone 4, which can not only beat Apple's 3GS in appearance, but also rub a wave of hot spots and brush a wave of presence.

Of course, in less than a year, you can make your own mobile phone, and most of the parts must only be purchased from outside.

The Namsan Group only exists as an assembly plant.

Wait until the second generation of mobile phones to start thinking about having more parts produced in-house.

For example, at that time, Nanshan Semiconductor could consider producing some parts such as memory by itself, and even relatively core parts such as motherboards.

Of course, things like mobile phone batteries, Nanshan batteries can be handled.

At that time, it will not be possible to buy 100% of all the parts from outside.

Thinking of this, Cao Yang was a little moved.

The launch of smart phones can allow Nanshan Semiconductor to have a broader product use platform, which can effectively promote the development of Nanshan Battery, and contribute to the development of Xingchen Automobile's vehicle machine system.

This thing, it doesn't seem to be a cross-line?

"Mr. Cao, if smartphones really bring so much change to people as you said, I think it is indeed time to consider setting up a mobile phone company."

"Nanshan Semiconductor has tapped a large number of talents in the past few months, some of which were previously engaged in the development of mobile phone memory, mobile phone chips and other related parts."

"When the time comes, as long as we recruit a group of professional mobile phone talents, we will soon be able to assemble our smart phones."

"Even the assembly line can be handed over to Nanshan equipment for production, ensuring that the relevant information is highly confidential."

Zeng Tingting further encouraged beside her.

The more she discussed, the more she felt that the matter of smartphones could be done.

And it seems to be very funny!

If it is done well, it may be able to contribute hundreds of billions of sales to Nanshan Group like Xingchen Automobile in the future.

Then Nanshan Group will be one step closer to the grand goal of becoming a sales volume of more than one trillion yuan.

"Since everyone thinks that the smart phone project has a start, it is a good thing for our group and Xingchen Automobile, so let's do it!"

"However, Nanshan Group has always done things either or not, and if you want to do it, you have to do your best!"

"Nanshan mobile phone is no exception!"

"Whether it is compared with the traditional mobile phone giants Nokia and Motorola, or compared with Apple, the pioneer of smart phones, our accumulation in the mobile phone industry is very weak."

"As the first product of Nanshan mobile phone, I will personally be responsible for the design and determination of related functional requirements."

"After returning to China this time, the group immediately transferred relevant technical talents to form a research and development team of Nanshan mobile phones."

"We want to determine the appearance and main functional requirements of Nanshan mobile phones within this year, and start the construction of mobile phone production lines."

"The next work is to implement the functions of the mobile phone, find qualified suppliers, and produce parts."

"We're aiming to have our first phone launch event within a week of next year's Apple Developer Conference."

Cao Yang gritted his teeth and decided to start a smartphone!

Such a good dividend, if you don't grasp it, it seems a bit unreasonable.

Mainly a lot of things about smart phones, which are highly related to the intelligent network center of Nanshan Group.

In the future, a lot of technology will be common to mobile phones and cars.

Especially after entering the era of electric vehicles, car companies make mobile phones, and mobile phone companies make cars.

There are more and more such cases.

This also fully illustrates the close correlation between the mobile phone industry and the automotive industry.

Nanshan Group has made a layout in advance and entered the market ahead of schedule, becoming a double leader in the mobile phone and automobile industries.

When the time comes, the effect will definitely be greater than one plus one, right?

(End of chapter)