Chapter 478 Once I saw it, I could never forget it again
At the Las Vegas Auto Parts Exhibition, Nanshan Auto Parts has gained a lot.
In addition to leaving Dai Hanbiao to continue to coordinate some things, Cao Yang and the others couldn't wait for the official end of the exhibition, so they couldn't wait to fly back to Yangcheng.
In the past few days, everyone has been discussing the planning of Nanshan mobile phone.
In order to let the company's employees fully feel the difference between smartphones and traditional mobile phones, Cao Yang even asked people to buy a batch of Apple mobile phones in the United States to return to China.
The executives of Nanshan Group and the employees of the mobile phone project have an iPhone 3G per person.
This is a benefit brought back by Cao Yang's business trip, and it is also a work opportunity for everyone.
Just starting on April 1 this year, China has begun to pilot the promotion of 3G networks in Yangcheng and other cities.
You can feel the difference between a smartphone and a traditional mobile phone.
Although Apple has already made two mobile phones, according to historical development, domestic consumers need to wait until next year to have the opportunity to buy Apple mobile phones in China through normal channels.
The batch of mobile phones brought back by Cao Yang can be regarded as the first batch of "parallel import" Apple mobile phones in China?
"Mr. Cao, if you haven't personally experienced smart phones, it's hard to believe that the mobile phones in everyone's hands will be eliminated."
"At this pace of development, I think smartphones will become mainstream in five years at most."
"Nokia and Motorola, these traditional mobile phone manufacturers, if they don't import the transformation, it is estimated that they will collapse."
Xia Qingqing is Cao Yang's newly appointed deputy general manager of Nanshan Mobile.
He himself took on the position of general manager.
Choosing Xia Qingqing, a person with a non-technical background, as the general manager, and appointing Zhang Jing, the general manager of Nanshan Semiconductor, as the deputy general manager of Nanshan Mobile Phone, Cao Yang also fully considered it.
The mobile phone, a TO C product, is destined to often need to brush up on the presence of consumers in the future, and needs a variety of marketing and advertising plans to cooperate.
Xia Qingqing, as the director of the brand public relations department of Nanshan Group, has done an excellent job in recent years.
Let her concurrently serve as the deputy general manager of Nanshan Mobile Phone, and do a good job in the marketing and brand public relations of mobile phones, which is not a big problem.
As for the specific design, Cao Yang will be personally responsible.
The implementation of the specific functions of the mobile phone is the responsibility of Zhang Jing, a technical man.
The rest of the production problems are not a big problem.
Nanshan Equipment can even handle semiconductor and battery production lines, what problems can a mobile phone assembly production line have?
"Maybe it won't take five years, but in three years, the times will change."
"The development speed of smart machines will exceed everyone's imagination."
"Of course, the pace of development is so fast, everyone's work intensity will definitely be very high, and you have to be prepared in this regard."
Cao Yang felt the need to give everyone a preventive shot.
Although as long as the money is in place, for most migrant workers, work pressure and overtime are not a problem.
If you give people a salary of 10,000 yuan a day, countless Chinese people can give you a 365-day year, and you can work hard in the company every day.
But if you only give two or three thousand yuan a month, but you want to make employees work hard all day long, that is obviously unrealistic.
"Apple has been working on smartphones for several years, and I heard that in 2004, Apple had already set up a dedicated smartphone team."
"It took three years of development before the first product came out in 2007."
"Now that the second-generation product has been launched this year, we are a little behind, and we really need to work hard."
To say that Xia Qingqing has no pressure at all must be wrong.
Previously, as the head of the brand public relations department, there were general managers, vice presidents, and a large number of ministers at the same level.
So Xia Qingqing's pressure is not very great.
But now it's different, nominally the deputy general manager, but in fact he is responsible for the overall operation of Nanshan mobile phone.
Cao Yang doesn't care about daily affairs more often than not.
"In the field of smartphones, it doesn't make sense to get in too early."
"After all, our 3G network has just begun to be piloted in several large cities this year, and it will be gradually rolled out to all parts of the country next year."
"And the early technology accumulation and research are sometimes not as high as you think."
"Apple's past efforts have proved that smartphones are a way to go."
"The process of going from 0 to 1 is the hardest and most time-consuming."
"But once we prove that this path works, it will not be as difficult for us as latecomers to catch up with the pioneers."
"Of course, we must be lagging behind in the accumulation of some basic patents."
"However, we can register some new patents as soon as possible, and arrange the technical staff of the intelligent network center to give priority to the Nanshan mobile phone project."
"When the time comes, we will have a bunch of appearance and technical patents, and we can license each other with other mobile phone manufacturers."
Since he has decided to engage in smart phones, Cao Yang must have sorted out the relevant situation during this time.
Nanshan Group's technology accumulation in the field of mobile phones is relatively weak, but no matter how weak it is, it is stronger than other mobile phone companies such as Xiaomi established later, right?
Besides, Nanshan Mobile's first smartphone will be the most classic shape in the history of smartphones.
With this appearance alone, it can attract the attention of a large number of people.
And having done this, Nanshan Mobile is half the battle.
The rest of the things, spend two or three years to do a good job, in the 4G era, thoroughly master the full set of parts production technology, so that Nanshan mobile phone and Samsung mobile phone, a large number of the group's own parts.
Even Nanshan mobile phone is not only a mobile phone manufacturer, but also a supplier of mobile phone parts.
Provide related parts to other latecomers in Japan.
The future is worth looking forward to.
At that time, the higher the number of mobile phones in Nanshan, the more valuable the car machine system produced by Nanshan auto parts can be.
Think about it, the cars sold in China and the car machine system only support Nanshan mobile phones, and do not support other mobile phones such as Apple, so consumers will be affected when buying mobile phones or cars?
At that time, Chery, Geely, BYD, Great Wall, Changan, Trumpchi and other independent brand car companies will also use or be compatible with the vehicle machine system of Nanshan auto parts, and the influence will be even greater.
The circle of Caoyang's automobile industry is even more perfect.
"It's true, the early 2G era did not have the conditions to develop smartphones."
"There is no way to reflect the superiority of smartphones in that environment."
"Now the main R&D team of Nanshan mobile phone has been formed, referring to the function of Apple's 3G, we have also put forward some relevant mobile phone parameter requirements."
"The screen size and resolution, memory capacity, main chip specifications, camera pixels, battery standby time, and selling price, etc., will have advantages over Apple's 3G."
"However, some specific parameters still need to be further confirmed by Mr. Cao."
"At the same time, the appearance also needs to be determined as soon as possible, so as to better arrange the relevant motherboard design and other work."
Xia Qingqing quickly got into the working state.
She's also full of energy now.
Cao Yang told her that in the future, Nanshan Mobile Phone will be a super-large enterprise with a turnover of more than 100 billion, and even the largest mobile phone company in China.
And Cao Yang, the position of general manager of Nanshan Mobile Phone, will also be handed over after the company is on the right track.
At that time, she Xia Qingqing can also become the most successful group of female entrepreneurs in China.
This is the day she is most looking forward to as a wealthy person.
Even on the marketing plan of Nanshan mobile phone, she is ready to be cheeky to find her aunt and let Huaxia TV provide various conveniences for Nanshan mobile phone.
"I'm already working on the exterior dimensions, and I can have a first draft in two days."
"In addition to the appearance, there are some other major parameters that need to be adjusted appropriately."
"The rear camera needs to reach 5 million pixels, and the front camera needs to reach 300,000 pixels."
"The screen is 3.5 inches in size, and the resolution should reach 960x640 pixels."
"Memory-......"
"Then I would like to remind you that when the camera function of the mobile phone is turned on, an automatic beautification function should be added, so that the clarity and aesthetics of our photos should be improved to a certain extent."
"This side should be taken seriously by the people in the software team and treated as a very important project."
There are successful cases over there, and Cao Yang feels that he doesn't need to be particularly entangled.
It will be done in June next year, one year earlier than history.
Some things are a bit difficult, but if you just solve the problem first, you can still solve it.
Anyway, the first product of Nanshan mobile phone, the most important task is to make the fame completely famous.
Let everyone see the extraordinary of Nanshan mobile phone and the extraordinary vision of Nanshan mobile phone.
Give everyone the impression that Nanshan mobile phones are high-end mobile phones.
At that time, you can also use the influence of Nanshan Film and Television to make most of the stars use Nanshan mobile phones, which is definitely a hugely influential publicity.
In this regard, the advantages of Nanshan mobile phones are definitely not comparable to other brands.
To put it mildly, as long as Nanshan mobile phone is not too crotch-pulling, its success is almost inevitable.
The difference is what level of success you can reach.
After finalizing some of the main functional requirements of Nanshan mobile phone with Xia Qingqing, Cao Yang began to work on the appearance of the mobile phone.
Of course, if you really want to be fast, Cao Yang can do it in one night.
But in order to make the process more realistic, and even have more material when shooting documentaries in the future, Cao Yang still painted in the office for a few days.
A wide variety of exterior designs, dozens of versions were made.
In the end, Zeng Tingting, Xia Qingqing, Zhang Jing, Mi Ying and others were invited to come over and make a choice from the various design plans.
Play the routine to the fullest.
Not to mention that Apple has not yet started to design this mobile phone, even if it is designed synchronously, it will only be a dumb loss at that time.
"Mr. Cao, are these all painted by you?"
Xia Qingqing looked at the design drawings on the table with a surprised face.
She felt very amazing at each of these plans.
It's much stronger than the appearance of the Apple 3G she's using in her hands right now.
"This design drawing, the screen is too big, there should be no way to produce it in a short period of time, it is estimated that it will be possible after this year."
Compared with Xia Qingqing's shock, Zhang Jing is much more pragmatic.
When he was engaged in Nanshan Semiconductor, he had already seen a lot of things that shocked him.
Now the psychological endurance is also a lot stronger.
So he looked at the various design plans on the table and began to comment directly.
In the eyes of the technical man, no matter how good your design plan is, it must be able to be implemented.
The patterns in front of you are obviously one-to-one design specifications, and some mobile phones with screen sizes of 5 inches or even 6 inches cannot be produced at all.
Even if it is barely produced, the defective rate is scary, and there is no point in mass production.
"The design of this one is very beautiful, very light and thin, and many people should like it, but because it is too thin, there is zero possibility of making it in a short period of time."
Zhang Jing continued to follow his own pace, looking at Cao Yang's design drawings one by one.
In order to improve everyone's confidence in the smartphone project, Cao Yang also fought this time.
Not only did the appearance of the Apple 4 come out, but some other classic appearances such as the Apple 5, as well as some classic shapes of other mobile phone brands in later generations, were also taken out more or less.
To put it mildly, Nanshan mobile phones don't need to design new mobile phone appearances in the future, and it is enough to find a version directly from this pile of plans for five or ten years.
"This one looks very classic, the size of the screen is relatively appropriate, the thickness is moderate, although there may still be some difficulties in production, but it is not impossible."
After looking at several exterior drawings one after another, Zhang Jing finally locked the shape plan of the Apple 4.
It seems that a good-looking appearance is good-looking no matter who it looks like.
If it's controversial, it means it's not good enough and it's not classic enough.
"Mr. Cao, I also think that this plan in Mr. Zhang's hand is relatively good, and it will definitely attract everyone's attention if it comes out."
"Even relying on this appearance alone can sell millions of mobile phones."
Xia Qingqing also slowly calmed down now, and listened carefully to Zhang Jing's comments.
She knows very well what her role in Nanshan's mobile phone is at this stage.
On the technical side, you still have to listen to the experts.
"Once you see it, you'll never forget it!"
"This shape is indeed very classic, although there are several others that are not worse than it, but Mr. Zhang also commented that those may not be produced in a short time."
"So I'm also the first product to support Nanshan mobile phones, just use this appearance map!"
Zeng Tingting did not give any other answers this time, but stood with everyone with certainty.
"Okay, everyone thinks this appearance is good, so use this."
"Mi Ying, you can help put the rest of these plans in the safe, maybe you can use them in the future."
Cao Yang naturally has no opinion.
This was originally a process of going through the process, and now the process is completely according to the plan he imagined, if he puts forward any other opinions, isn't he tossing around?
"Then I will arrange for someone to make a batch of samples according to this appearance as soon as possible, and then choose the right color to match."
"The motherboard and related components are also designed around this appearance and size."
Zhang Jing is now more confident in Nanshan mobile phones.
Before, Cao Yang hurriedly pulled him to the project team of Nanshan Mobile Phone, and he had some opinions.
For him, semiconductors are his lifelong favorite.
But being persuaded by Cao Yangyi, Zhang Jing also realized the existence of Nanshan mobile phone, which is a very good carrier and a very good user for Nanshan Semiconductor.
In addition, Cao Yang is a smart phone, which is different from most products on the market.
Zhang Jing was brainwashed by Cao Yang's various assertions about smartphones, and his attitude immediately changed 180 degrees.
"Pay attention to the confidentiality of the appearance, and all the projects of Nanshan mobile phones must be highly confidential."
"Externally, we will work in the name of Nanshan Auto Parts' vehicle system and touch screen."
"Even in some internal meetings, it was reviewed in the name of building a special in-car system and screen for Xingchen Automobile."
"When it came to mass production, the system and parts were installed on the housing."
Appearance is the easiest thing to imitate.
However, this appearance is an important tool for Nanshan mobile phones to attract everyone's attention.
So Cao Yang naturally didn't want any accidents.
In the domestic mobile phone industry, the competition is already fierce.
If Nanshan Group just wants to implant a special mobile phone into Xingchen Automobile, the major mobile phone manufacturers and automobile manufacturers should not pay special attention to it.
Even if it feels a little strange, I don't think much about it.
When the product really comes out, I will surprise everyone.
"Mr. Cao, rest assured, our intelligent network center has been established for several months, and many people outside also know that we attach importance to this part of the business."
"Now using the Intelligent Connected Center, Nanshan Semiconductor and Nanshan Auto Parts to develop a new auto parts, this business sounds completely normal."
"Except for the company's top management, we won't let anyone know that Nanshan Group is going to build smartphones."
"The relevant information will not be announced until the company is ready to officially promote the smartphone to the outside world."
Zhang Jing naturally knows the importance of secrecy.
The more sudden, the greater the impact.
The more likely the Nanshan phone is to succeed.
Otherwise, the gossip in the middle will be enough for everyone to drink a pot.
And Cao Yang's reminder also made Xia Qingqing further aware of the prospects of Nanshan mobile phones.
The next motivation is naturally more sufficient.
However, the Nanshan Group has made such a big move, it is impossible that there is no information outside.
Just like Xu Jun of Warwick, he felt a little different.
"Lao Lian, are you saying that during this time, a group of R&D personnel in our company who do mobile phone business have jumped to Nanshan Auto Parts?"
Although the influence of Huawei is not as great as that of later generations, Huawei and Nanshan Group are now the two most eye-catching private enterprises in Lingnan Province.
Part of Nanshan Group's semiconductor business also cooperates with HiSilicon.
In recent months, Nanshan Semiconductor has made a lot of moves in the industry, and it is a little difficult for Xu Jun not to pay attention to it.
"Yes, more than a dozen related technicians have submitted their resignations in the past week."
"Although these technicians are not our core personnel, they will not have any special impact on our work after leaving."
"But I still think it's a little weird."
"If they change jobs to Nanshan Semiconductor, forget it, and go to Nanshan Auto Parts to develop new products, which is really incomprehensible."
Lian Zhitian has also cooperated with Nanshan Group for many years.
He also has a good understanding of some of the organizational structures of Nanshan Group.
In his opinion, Nanshan Auto Parts is a manufacturer that produces various auto parts.
Even if some parts are electronic parts, he doesn't think Nanshan auto parts have anything to do with the semiconductor industry.
"The new car I bought recently already has a good navigation function on it, and even a reversing camera function."
"Nanshan auto parts should also have the production of parts in this area, we jumped to the past, if it is engaged in these parts, it is reasonable."
Xu Jun thought about it, and came up with such a reason that seemed to be a bit logical.
"That's also very strange, one or two of these people are engaged in mobile networks, and a few of them are studying the functions of WLAN."
"These functions don't seem to be used in car parts."
"Could it be that the new model of Xingchen Automobile in the future will also realize the function of making a phone call in the car?"
Lian Zhitian felt that things were still a little confused.
"Xingchen Automobile's external publicity has always emphasized the sense of science and technology, and for them, it should be a normal thing to engage in some scientific and technological innovation."
"Maybe it's not surprising that people really want to turn their cars into a mobile phone, where they can make phone calls and even access the Internet in the future."
Xu Jun continued to say this, and even Zhitian couldn't argue about anything anymore.
After all, logically speaking, this logic is relatively smooth.
Otherwise, he really can't get a talent who studies WLAN functions, what can he do when he goes to Nanshan Auto Parts?
The more professional the talent, the less easily they will choose to change industries or tracks.
In particular, these talents have done a good job in their original positions, and the prospects of this track are also very good.
The brain will only change when it is kicked by a donkey.
However, Xu Jun and Lian Zhitian's questions, Cao Yang must not be clear.
At this moment, Cao Yang was listening to the people below report a strange thing to himself.
With the development of Nanshan Group to its current size, few people dare to litigate with it easily.
is like all kinds of strange cases, and it has nothing to do with Nanshan Group.
But this time, it's a little special.
(End of chapter)