Chapter 507 Becoming a Sweet Cake Again, a Bold Decision for Future Cars
The meeting of the Nanshan Group was relatively successful.
Everyone's enthusiasm was hung up.
And Zhang Jing, who heard something different, but was still a little ignorant, followed Cao Yang back to his office as soon as the meeting ended.
Obviously, he also wanted to communicate with Cao Yang about Nanshan Semiconductor.
In the past six months, Nanshan Semiconductor can be said to have made some moves every month.
Not to mention the acquisition of Renesas' wafer fab and packaging and testing plant before, and later built a wafer factory in the magic capital.
At present, we are still communicating with some potential chip design companies in the world about acquisitions.
Compared with wafer factories, the number of chip design manufacturers in the world is still relatively large.
However, these companies are mixed, and now they all seem to have valuations of hundreds of millions of dollars, or even billions of dollars, but it is difficult to say how long they will live.
Maybe it is valued at $500 million today, but it will go bankrupt next month.
In this regard, Cao Yang is also worried about falling into the pit.
So relatively speaking, I will listen to Zhang Jing's report every three or five times.
At the same time, in the list of acquisitions, Cao Yang also focused on several companies to communicate.
Once you can successfully acquire one of these companies, you will be considered earned.
However, Zhang Jing obviously didn't come to report to Cao Yang about the acquisition of chip design companies today.
He's confused about the future car.
"Mr. Cao, just now you mentioned that the demand for chips for electric vehicles will double, and I can basically understand this."
"But computing power or something, can you tell me more about it?"
"As for the current automotive-grade chips, they are generally products that lag behind consumer electronics for several generations, and they can also fully meet the market demand."
"Even using chip technology in the 90s to produce automotive-grade chips is actually enough."
Zhang Jing knows that the development focus of Nanshan Semiconductor is on automotive-grade chips.
Of course, thanks to the establishment of the mobile phone project, the goals have now been adjusted.
It is equivalent to high-end consumer electronics chips and automotive-grade chips with relatively low chip process technology at the same time.
Of course, the manufacturing process of automotive-grade chips is relatively old, but it does not mean that the technical threshold is very low.
On the contrary, due to the special use scenarios of automotive-grade chips, they are often not as easy to produce as consumer electronics chips.
This also led to the shortage of chips in later generations, and automotive-grade chips were the first to suffer.
Of course, there are some special reasons for the mess, but chip manufacturers give priority to the production of high-end chips, which is also an important reason.
After all, for these manufacturers, the profits of automotive-grade chips are meager, but the requirements of customers are still very high.
In the case of the same production capacity, it must be tilted towards more profitable consumer electronics chips.
"I just mentioned to you that for electric vehicles to be competitive, it is certainly not a simple matter of replacing the engine with a battery."
"It's about building a different track and making people feel the intelligence of electric vehicles."
"For example, the intelligent cockpit system may involve a complete set of entertainment systems, and several large screens need to be controlled."
"A series of configurations such as head-up display, streaming media rearview mirror, and intelligent voice system on the instrument are all chips that require high computing power to meet performance requirements."
"It is definitely not enough to use traditional automotive-grade chips, and it will be very stuck at that time."
"For example, in the future, the whole car will be equipped with various millimeter-wave radars or lidars, or monocular cameras and other configurations, which need to be controlled by relevant control systems."
"Another example is the intelligent driving system, which also requires a chip with very high computing power to support its operation."
"Of course, this is also a step by step, and the progress of intelligence and networking at the beginning of our beginnings will definitely not be particularly high."
"But in a decade, maybe electric vehicles will need to use the most advanced chip technology to produce chips like mobile phones."
"At that time, whether Nanshan Semiconductor can eat this piece of the market is related to whether Nanshan Semiconductor can develop and grow thoroughly."
"In addition to chips, power components also have a very broad application prospect in electric vehicles."
"For example, in the future, the fast charging of electric vehicles or some parts such as high and low voltage distribution control systems on motors will have higher and higher demand for power components."
"Designs that can be met with MOSFETs today may require silicon carbide in the future."
"This requires Nanshan Semiconductor to invest a lot of manpower and material resources to research."
Cao Yang still has very high expectations for Nanshan Semiconductor.
In the future, the chip is destined to be taken out and stuck in the neck.
If Nanshan Group doesn't want to be stuck, it depends on whether Nanshan Semiconductor can give it or not.
Cao Yang took great pains to arrange Nanshan Equipment to recruit a large number of personnel to engage in lithography machines and other related chip production equipment, in essence, in order not to be stuck.
Even the existence of Nanshan Chemical is, to a certain extent, serving Nanshan Semiconductor.
After all, in the process of chip production, many special chemical materials are also used.
These things, if there is no domestic manufacturer to produce, then the high price is the inevitable result.
The most important thing is that the price is expensive, not to mention, the supply is still unstable.
How can this be endured?
Slaughter me like a pig?
Cao Yang doesn't want to be a pig!
"Mr. Cao, according to your statement, the number of chips needed on electric vehicles is really quite a lot."
"It shouldn't be realistic or economical for us to produce all of our own products."
"Now BYD Semiconductor is also making every effort to enter automotive-grade chips and power semiconductor components."
"Huawei HiSilicon is fully researching chips and semiconductor components used in the field of consumer electronics."
"Some other domestic companies also have related products in research and development."
"I think it can be appropriately classified, if there are already semiconductor components produced by other companies in China, we will temporarily put it in a position where the priority is not very high."
"For the fields that are completely blank in China, we will focus on research and development first."
"In this way, the complete localization of chips on a car can be realized as quickly as possible."
Zhang Jing naturally hopes that the scale of Nanshan Semiconductor will become larger and larger.
But he also knows that greed can't chew too much.
The global chip giants such as Intel and Texas Instruments have no way to make any chips, let alone Nanshan Semiconductor in its infancy.
Get out the things you urgently need first, and don't take your time in such a hurry, which is also a more appropriate rhythm.
Otherwise, you want to do everything, and in the end you don't get anything.
That's certainly not the outcome you want.
"The specific arrangement, you just need to look at it."
"In short, the preliminary research objects of Nanshan Semiconductor revolve around the needs of various business divisions of Nanshan Group, so that there is no need to worry about the lack of a market to consume these chips, and it is better to do relevant confidentiality work."
Although Cao Yang has personally participated in a lot of technology research and development work of Nanshan Semiconductor, he cannot do everything himself.
You're going to be exhausted.
……
With the official submission of the registration information of Future Automobile Co., Ltd., people who have been paying attention to the movements of Nanshan Group naturally noticed this immediately.
In particular, electric vehicles are specifically mentioned in the business objects of future automobiles, which makes everyone even more interested.
"Editor-in-Chief Fang, just now I have released the news that Nanshan Group has established Future Automobile to enter the electric vehicle market."
"I think it's easier for this news to attract heat during this time."
"It would be great if we could dig up more relevant news."
Lin Jiayan knew that Fang Dawen's connections were wider than herself, and her news channels were more well-informed than herself.
So I hope to get more news through him to make this topic hot.
"I just heard about this, I went to the official website of Nanshan Group to see it, and there is no movement there for the time being."
"However, the company has already been registered, and Nanshan Group must make some moves."
"During this time, Huaxia has issued several policies related to the automotive industry, and many people feel that the spring of electric vehicles may be coming."
"But I think in the short term, the development space of electric vehicles is still relatively limited."
"The establishment of the future car may still be a little too early."
Fang Dawen and Lin Jiayan casually communicated.
has been working in the automotive industry, and Fang Dawen is very familiar with the situation of the Chinese automotive industry.
In his opinion, the next three years may be the spring of electric buses, but it is definitely not the spring of electric vehicles.
It will take a very long time for ordinary consumers to accept such a thing as electric vehicles.
"But the vision of Nanshan Group has always been very famous in the industry."
"They must have their reasons for setting up Future Auto to engage in electric vehicles at this point in time, right?"
Lin Jiayan retorted a little unconvinced.
"I can only say that this action of Nanshan Group is very forward-looking, but it is not so easy to succeed."
"It may be more appropriate to look at the situation in another three years, and then develop electric vehicles."
Fang Dawen is very confident in his own views.
Fortunately, Lin Jiayan was not so iron-headed and did not continue to argue.
However, similar news is rapidly fermenting in the industry.
The first thing to worry about is Zhang Jiaqi and Zeng Guangda of Yangcheng Automobile Group.
According to the plan, by the end of this year, the electric taxi cooperated by Yangcheng Trumpchi and Nanshan Group will be mass-produced on a small scale.
In the future, Yangcheng Trumpchi's electric vehicles are completely deeply bound to Nanshan Group.
Now that Nanshan Group has set up a new electric vehicle company on its own, what does that mean?
"Mr. Zhang, Mr. Cao's actions, sometimes it is difficult to guess simply by guessing."
"I think why don't you just call him and ask?"
"So we don't have to worry so much?"
Zeng Guangda looked at the worried Zhang Jiaqi and put forward his own suggestions.
Among several large automobile groups, Yangcheng Automobile Group has the weakest foundation.
Until now, they have not mastered any core technology of their own.
Even the so-called self-developed engine is actually developed on the basis of the 1.5T of Nanshan Group.
As for the parts technology related to electric vehicles, whether it is batteries or motors, or other parts, Yangcheng Automobile Group's accumulation in this area is basically zero.
If Nanshan Group personally participates in the electric vehicle competition, Yangcheng Automobile has no confidence that it will be able to win.
"Although electric vehicles are now supported by policies, they should not make much money."
"I can't figure out why Nanshan Group established Future Auto."
"Are they really optimistic about this part of the market?"
"If so, then it is necessary to make some adjustments to our future strategy."
What Zhang Jiaqi is worried about is obviously not only the establishment of Future Auto by Nanshan Group.
He can't understand the future development a little, which is also very depressing.
The higher you are, the more important it is to grasp the future.
Only with a clear understanding of the future can we lead Yangcheng Group to move forward rapidly, and even surpass Chuncheng Automobile Group and Xifeng Automobile Group to become the leader of the national automobile industry.
In that case, Zhang Jiaqi is definitely a character in Huaxia.
"Electric vehicles represent the future, and that's clear to everyone."
"But when this future will come, different people have completely different views."
"I entered too early, invested a lot of manpower and material resources, and probably made wedding clothes for the latecomers."
"The risks involved in this cannot be regarded as not being seen."
"Nanshan Group has a big business, and even if a future car is messed up, the impact on the whole should be relatively small."
"But our Yangcheng Trumpchi is different, if it is really messed up, life will not be easy."
Although there are two fields of Yangcheng Toyota and Yangcheng Honda for blood transfusion for Yangcheng Trumpchi, if it is too exaggerated, this result will definitely not look good.
Zeng Guangda also knows this point.
"Wait for the official announcement of Nanshan Group, there will definitely be many media who want to know about these issues."
"There's no need for us to call in advance."
After thinking about it, Zhang Jiaqi still didn't call Cao Yang.
Some time ago, because of the Yangcheng Aisin gearbox, he had already lost face in front of Cao Yang once.
He didn't want to lose face again.
After all, as the general manager of a group, he also wants to save face.
However, Zhang Jiaqi can wait for the official announcement of Nanshan Group, and Zhu Zhengfeng can't wait.
Chuncheng Automobile Group took out Hongqi Car and Nanshan Group to establish Nanshan Hongqi, and now it has reached the most critical stage of development.
Now Nanshan Group has suddenly appeared with a future car, what is going on?
Although Zhu Zhengfeng saw the relevant news that the future car is mainly going to the electric vehicle market, this is all speculation from outside.
Who knows if Nanshan Group will change its mind in the end?
So Zhu Zhengfeng couldn't help but call Cao Yang directly.
"Mr. Zhu, you can rest assured that the future car will only make electric vehicles, not fuel vehicles."
"And the electric vehicles we make are also mid-to-high-end models at the level of 300,000 to 500,000."
"In the future, even if Nanshan Hongqi wants to produce electric vehicles, there is not much competition with future cars, and we are not competitors in one dimension."
Zhu Zhengfeng called in person, and Cao Yang still had to be appeased.
So as not to cause any unnecessary misunderstandings.
Future Auto was originally going for the electric vehicle market, and did not want to become a competitor with Nanshan Hongqi.
So it's not a big deal to tell Zhu Zhengfeng directly.
He's not a big mouth anyway, and he'll talk nonsense everywhere.
In fact, Nanshan Group is also preparing to officially announce its entry into the mid-to-high-end electric vehicle market, so even if Zhu Zhengfeng revealed today's dialogue, it doesn't matter.
"Mr. Cao, 300,000 to 500,000 electric vehicles, you can buy some entry-level models of Mercedes-Benz and BMW at this price."
"Will the car of the future really be sold?"
After making sure that the future car was not going towards the red flag of Nanshan, Zhu Zhengfeng was also relieved.
But as soon as he turned around, he also began to be curious.
After all, this positioning of the future car is a bit special.
Mid-to-high-end electric vehicles!
Is there a market?
Nanshan Group won't fall into the pit, right?
"Electric vehicles and fuel vehicles are not the same track, the country is now beginning to encourage the development of new energy vehicles, should also have the idea of avoiding the dominant position of international auto giants in the fuel vehicle market."
"In this case, as long as we do a good job of electric vehicles and get the recognition of consumers, the future prospects are still very worth looking forward to."
"Of course, the electric car is indeed like Mr. Zhu, you said, and it is very challenging to let consumers take the initiative to buy it out of their pockets."
"But because it's challenging, our group is ready to take on the challenge."
"If it weren't difficult, I guess a group of people would have rushed over a long time ago."
When it's time to load, you still have to pack it.
Otherwise, what's the point of making it so strong.
You have to let your competitors know that they are strong, so that you can effectively avoid some meaningless competition.
Otherwise, in the future, cats and dogs will want to touch the future car, which will be quite disgusting.
"You are right, Nanshan Group has more advanced technology in terms of auto parts and automotive batteries, if you say which electric vehicle company will do the best in the future, I think it still depends on Nanshan Group."
"Mr. Cao, if electric vehicles are really developed in the future, our Nanshan Hongqi will also engage in electric vehicles, right?"
Relying on the R&D strength of Chuncheng Automobile Group, it will definitely not be able to do electric vehicles.
Zhu Zhengfeng can also see this clearly.
So instead of wasting a lot of money on R&D, it is better to turn it into profit and make the report look better.
As for the need to engage in electric vehicles in the future, then just go directly to Nanshan Group.
Anyway, isn't the current Nanshan Red Flag also cooperating like this?
So many domestic independent brands can develop, don't they all take a similar path.
Anyway, they are all Chinese enterprises, so you don't have to worry about being scolded.
After thinking about this, the pressure on Zhu Zhengfeng's shoulders was much less.
"In the future, if the market really needs Nanshan Hongqi's electric vehicles, then we will naturally engage in it."
"However, in the short term, we will first get Hongqi H5 and HS5 up."
"Only by increasing the sales of Nanshan Hongqi can we have a future."
When Nanshan Hongqi is going to start engaging in electric vehicles, it will definitely be three or five years later.
Cao Yang felt that this matter could not be so anxious.
However, the two major shareholders of Nanshan Hongqi can do it without worry, and some companies can't.
Within BYD, the reaction to Nanshan Group's separate establishment of Future Auto was a bit fierce.
"Lao Liang, the speed of our electric vehicles should be accelerated."
"Mr. Cao's vision has always been very good, and now he has begun to let Nanshan Group directly set up an electric vehicle company, which shows that he is also very optimistic about the future of electric vehicles."
BYD has always been very concerned about the development of Nanshan Group.
For so many years, many self-owned brand car companies are worried about whether Nanshan Group will directly become their competitors and produce low-end cars by themselves.
But for so many years, although Nanshan Automobile established Xingchen Automobile and also purchased Jaguar Land Rover, it has never had the intention of entering the low-end market.
Until the appearance of the Nanshan Red Flag.
Fortunately, Nanshan Hongqi is based on the original Hongqi car, and it cannot be regarded as Nanshan Group's direct entry into the game.
So everyone can still bear it.
Now that Nanshan Group has directly established Future Automobile, everyone's worries have become serious.
"Mr. Wang, although the subsidy policy for electric vehicles has been announced now, but the subsidy amount is limited, if we really rush up the sales of electric vehicles, not every car may be able to get the subsidy amount."
"And if there is no subsidy, then electric vehicles will definitely lose money."
Liang Chuanqing is obviously not particularly supportive of leapfrogging the development of electric vehicles.
The conditions are not very ripe now.
Many people can see this.
Large-scale production of electric vehicles will be turned into parking lot stock.
At that time, the task of the sales department is not to sell cars, but to look for parking lots.
It's embarrassing to think about that scene.
In later generations, many car companies have experienced this embarrassing scene when their inventories are relatively high.
"Use the profits of fuel vehicles to subsidize part of the losses of electric vehicles, besides, we are a listed company, as long as the story is told well, we can also earn money back through the stock market."
"We must accelerate the development of electric vehicles, and we can't continue to lag behind Nanshan Group too much."
Wang Fu's attitude this time was very firm.
Obviously, he was a little stimulated by the future car of Nanshan Group.
They have set up a separate electric vehicle company, which shows that Nanshan Group attaches great importance to this part of the business.
What Nanshan Group attaches importance to is worthy of BYD's attention.
This can be regarded as the experience that Wang Fu has realized over the years.
"Then I'll discuss with Mr. Lu to see if the development of battery technology can keep up with the rhythm."
"Then the 17th and 18th divisions, I will also look at the research and development of related parts."
The boss wants to be tough, and Liang Chuanqing has no choice.
I can only bite the bullet and speed up the development of electric vehicles.
(End of chapter)