In the past few days, there are many people who ask Cao Yang about future cars.

So Cao Yang simply asked people to post a notice on the official WeChat of Nanshan Group.

It probably means that it is optimistic about the future new energy vehicle market in Huaxia, so it established Future Auto to specialize in medium and high-end electric vehicles.

Then there is a crackling blow of water, drawing a pie for the future car and attracting traffic.

It can be said that the first car of the future car has not yet been decided, and it has already begun to become famous.

This is the indirect consequence of the influence of the Nanshan Group.

Of course, within the Nanshan Group, after Lin Cheng and Zeng Tingting discussed for a few days, they also came to Cao Yang's office together and began to discuss the positioning of the first electric car of the future car.

No matter what company it is, the first product is definitely important.

In the future, if the car wants to come out with something in the electric vehicle market, it is natural to make a good start.

Zeng Tingting and Lin Cheng also considered a lot of issues in this regard, but their opinions are a little different now.

"Mr. Cao, I feel that Tesla's approach in the United States is worth learning from, and their first electric car is an electric sports car."

"In the acceleration stage, the advantages of electric vehicles are very obvious, and they can easily achieve the level of large-displacement engines."

"And because there is no need to install an engine, the size of the motor and OBC is much smaller, so the styling design of the front and rear of the car is rarely restricted."

"We can design electric sports cars to be as cool as possible and attract potential consumers to buy them."

Lin Cheng is a technical man, and his first consideration is to attract consumers from performance.

In his opinion, in addition to the various intelligent and networked equipment mentioned by Cao Yang before, the most critical thing for electric vehicles is power.

If the appearance can be made brilliantly, then it is not so difficult to attract attention.

However, Zeng Tingting is more concerned about the sales of electric vehicles.

Originally, electric cars are still very niche, and if you go to make an electric sports car, it is a niche among the niches.

If Future Auto is a company that was created by Nanshan Group when it was not famous, then it may be a good idea to attract a wave of eyeballs by engaging in electric sports cars.

In this way, you can also improve your brand power and let people know that you are not a low-end brand.

But Nanshan Group is now famous all over the country, and its Xingchen Automobile is a very successful luxury brand.

In this case, the future car established by Nanshan Group will naturally give people a relatively high-end feeling.

The car of the future does not need an electric sports car that does not make money to make money and earn money.

How to make a model that can really go to volume, so that the future car becomes the sales champion of the electric vehicle market and the leader of the electric vehicle market, this is of greater significance.

Now the global electric vehicle market has not ushered in an explosive period, once a new electric vehicle company can become the sales champion, the various invisible impacts are very huge.

Future Auto is Zeng Tingting's first company to concurrently serve as deputy general manager, and naturally hopes to do a good job in this company.

Even according to Cao Yang's plan, the company's electric vehicle sales in the future will be working towards the world's first position.

That prospect is really worth looking forward to.

So her point of view is not quite the same as Lin Cheng's.

"Mr. Cao, I think that the first model of the future car can consider choosing an SUV model, and now the popularity of SUVs is relatively high, and it is easier to be recognized by consumers."

"Especially for medium and large SUVs, a large enough battery pack can be placed to bring the range to a whole new level."

"When the time comes, don't say it's a range of 400 kilometers, even if you can achieve a range of 500 kilometers, I don't think it's a problem."

"Coupled with the rich intelligent configuration and luxurious interior, it should still be able to attract a group of people."

"In addition, we can also consider developing a coupe-style sedan similar to Zi MSI, which will make people feel the ultimate handling ability of electric vehicles."

"Of course, I think the design of an electric car needs to be as simple as possible, and it needs to have that eye-catching feeling."

Zeng Tingting considered this issue from the perspective of volume.

For her, if she can't contribute to sales, then the car is a failure.

"Although the popularity of SUV models is very high, there are actually a lot of SUV models launched in China in recent years."

"Consumers don't necessarily have a strong sense of freshness about it."

"The most important thing is that the handling of SUV models is actually not as good as that of sedans, let alone sports cars."

"In this way, there is no way to give full play to the advantages of the battery and motor."

"If you build a sports car, the battery and motor are good enough, and it is possible to accelerate to 100 kilometers in less than 3 seconds."

"But for traditional fuel vehicles, this is very difficult."

"Once we've made a name for ourselves with electric cars, then the models that come after us will sell better."

I have to say that Lin Cheng's words are not unreasonable.

Electric sports cars, if the parameters are good enough by then, there must be a gimmick on the publicity.

However, for Zeng Tingting, who is good at publicity, the future car no longer needs this kind of gimmick to publicize.

"Large SUVs are not only very marketable in China, but also have a great market prospect in the United States."

"As far as the electric vehicle project is concerned, I think the American market and the Chinese market are the most important."

"On the one hand, this is the world's first and second market respectively, on the other hand, new things such as electric vehicles, such as Dongying, Europe and other places, are often not accepted as fast as the markets in the United States and China."

"If our electric SUV is done well, not to mention selling hundreds of thousands of units a year, it will be no problem to sell 108,000 a year."

"This sales volume is already a very good result for electric vehicles."

"Of course, with the development of the electric vehicle market, our car will sell hundreds of thousands, or even millions a year in the future, and it is not impossible at all."

"But it takes hard work for Mr. Cao to personally participate in the design, so that our first electric car in the future can be a blockbuster."

Zeng Tingting's statement is relatively more in line with Cao Yang's assumption.

It's not that electric sports cars can't be engaged, and if the future car becomes bigger and stronger, it's not impossible to get an electric car.

But it's really not a particularly good time.

As for large SUVs, it is naturally possible to do it.

Whether it's an ideal L9 or an L8, it's a direct reference, isn't it very fragrant?

Of course, whether to engage in the extended-range electric vehicle or not, Cao Yang is a little entangled.

From the inside, he was a bit of a rejection of this technique.

But from the perspective of the market, this kind of technology, which seems to be a bit backward and a bit like a plug-in hybrid, is indeed quite marketable.

We'll see how it happens later.

"Whether it's an electric sports car, an SUV, a sedan, or a car, the future car will definitely need to be involved."

"However, the spring of electric vehicles has only just begun, and it will be at least three or five years before electric vehicles are sold well."

"So at this time, we are not suitable to launch too many models in one go, first engage in a practice, so that our electric vehicle-related parts and components technology can be developed simultaneously."

"At the same time, we are also starting to change the perception of some consumers and prepare for the second and third cars in the future."

"SUVs are indeed relatively popular now, and there are more markets in the United States and China."

"Especially in the United States, most of the people who will buy electric SUVs have independent homes, and for them, the charging problem is actually not that serious."

"So as long as the products of the future car are interesting enough, it is worth doing a good job."

"And take this opportunity to officially enter the dealer system in the United States and start to establish a unique dealer model for future cars."

Since we want to engage in future cars, we must definitely distinguish them from the operation mode of traditional fuel vehicles.

Cao Yang thinks about this very clearly.

Otherwise, how can consumers have a different experience when the time comes?

Online direct ordering, maintenance and delivery centers in large cities, direct stores......

These situations, which are completely different from the traditional fuel vehicle model, can definitely attract a lot of attention when placed on future cars.

For some people who are unconventional, such an electric car may sometimes be able to play a different role than Mercedes-Benz and BMW.

"If you want to build a large SUV, if you want to have a longer battery life, then the battery pack needs to be larger."

"At that time, the corresponding cost is also relatively high."

Lin Cheng couldn't help but remind.

Although Nanshan battery has a high degree of automation, the cost of the battery is more than twenty or thirty cheaper than that of the industry.

But that is also compared with the industry, if compared with later generations, the current battery cost is still relatively high.

If a large SUV wants to achieve a range of 500 kilometers, even if the battery technology of Nanshan battery is more advanced, the cost will definitely go to the level of 200,000.

In the future, the volume will come up, and the technology will iterate, and it may be able to reduce it a lot.

But in the early stage of mass production, it will definitely be no play.

Lin Cheng is still relatively sure of this.

That's why he specifically mentioned the issue of cost.

"For the future car, I don't think the first electric car needs to be profitable, as long as it can cover the cost of research and development and the cost of parts, and in the end it can not lose money, in fact, it is a success."

"We need to operate electric vehicles like an Internet company, jump out of the traditional fuel vehicle track, and give it something different."

"This will also reduce the impact on our Star Cars and Jaguar Land Rover as much as possible."

Zeng Tingting told her plan for the future car.

Cao Yang couldn't help but nodded after hearing this, and said: "Then let's build an electric SUV first, and when it is mass-produced, we will make an electric car, and when the time is ripe in the future, we will also make an electric sports car to brush up on the data." ”

"But now our Starry Sky W16 has refreshed a lot of data, and it makes no sense for future sports cars to hit Starry Sky W16."

"Don't beat down the sales of Starry Sky W16 when the time comes, but the future sales of electric vehicles will not go up, so it will be embarrassing."

As soon as Cao Yang said this, Lin Cheng naturally didn't want to refute anything.

After all, Zeng Tingting also made the truth clear just now.

It's just that from a technical point of view, Lin Cheng thinks it's more interesting to engage in electric sports cars.

Soon, after determining the general direction, the sales department and R&D center also began to consider the specific positioning and configuration of the model.

And Cao Yang also quickly designed the exterior drawing of the SUV with the internal code of Future No. 1.

"This closed front face, with unique LED headlights, gives people a unique sense of technology."

"Only electric vehicles do not need to consider the problem of radiator heat dissipation, nor do they need to consider the grille air intake, so this design is also one of the unique attributes of new energy vehicles."

Cao Yang's appearance map, Zeng Tingting and Lin Cheng were naturally the first to see it.

Although Cao Yang himself thinks that the appearance of L9 is okay, he is still a little worried about whether it is in line with the current aesthetics when it came out more than ten years in advance.

It doesn't hurt to let Zeng Tingting and Lin Cheng feel it first.

"The daytime running lights are designed in the deflector, which is very powerful."

"The clean side lines of the body, the recessed fenders and the large wheels enhance the sportiness of the car."

"The door handle is hidden, which is a big highlight."

Lin Cheng looked at the drawings in front of him, and he was also impressed in his heart.

How many days have passed?

The exterior renders come out.

Although it eventually becomes a part drawing, it still requires a lot of hard work from engineers.

But this step is the most difficult step in the design of the whole vehicle, and it is also the most critical step to determine whether the final appearance is good-looking.

"Not only is the exterior design of this car relatively simple and eye-catching, but the interior design also uses a style that is very different from that of traditional cars."

"You see, its center console adopts a simple design style, and the through-type dual-screen design provides the driver with a better driving experience."

"The co-pilot's two 15.7-inch screens provide a good sense of technology and support a variety of entertainment features."

"According to my assumptions, these car machine systems will need to be equipped with OTA upgrades, Internet of Vehicles and other functions."

"In terms of space, the size of this car is about 5200x1990x1800MM, and the wheelbase is 3100MM, which can be fine-tuned."

"The front and second row seats can be considered to be equipped with heating, ventilation, massage and other functions at that time."

"At the same time, the front seats can be folded down to keep the vehicle in a flat state, and the whole car is spacious, with plenty of legroom in both the third and second rows."

"Such a unique electric vehicle should still have a great impact on the entire automobile market."

As soon as Cao Yang introduced this, combined with the renderings in front of him, Lin Cheng and Zeng Tingting both had corresponding imaginary drawings in their minds.

This car seems to really have a head.

It's such a big SUV, how should the price be set at that time?

According to the content previously discussed, the main products of the future car are 300,000 to 500,000.

At the beginning, the price of the big car will go up.

But at most, it is at the level of 500,000 to 600,000, and if it is high, it is a little different from the original corporate positioning.

It may even have a certain impact on the brand of Xingchen Automobile.

Of course, the selling price must also be considered in combination with the cost, if the cost is not particularly exaggerated, the price is set a little lower, which is more conducive to the future No. 1 impact sales target.

"Mr. Cao, how should the pricing of our car be set at that time?"

This question is too critical, Zeng Tingting thinks it is better to explore Cao Yang's thoughts now.

"The exact price can be determined later, but I think the low-end version can be set at more than 400,000 yuan, and the battery life can be made into two versions: 400 kilometers and 500 kilometers."

"At the same time, some of the configurations in it can also be distinguished, pulling the price range from more than 400,000 to more than 600,000."

"This large SUV can be regarded as the flagship model of the future car, and the models that will be launched in the future will generally be cheaper than it."

"In this way, there is no big problem with the overall model positioning before."

The questions that Zeng Tingting can think of, Cao Yang can naturally think of.

In the future, the car will focus on the market space of 230,000 to 500,000, and there is no problem with this positioning.

However, it does not mean that the price of the highest-equipped model of the future car must be within 500,000.

There's no need to put limits on yourself like that.

If the top configuration of such a large SUV does not exceed 500,000, when the mid-size SUV and sedan are launched later, the price will not be easy to set.

It's set too high, and no one buys it.

It's set too low, and the time comes.

In the beginning, the future car can not be profitable, but in the end it will definitely work towards the goal of making money.

Otherwise, what are you doing with it?

"That's a good price, but how should we set our sales target?"

"The development of various parts and the preparation of molds, as well as various quotations, need to be set in combination with sales targets."

As the deputy general manager of Future Automobile, Lin Cheng naturally needs to start thinking about the next specific move.

The design needs to implement the drawings, and the procurement also needs to set the cost of the parts and the schedule of the prototype.

Otherwise, I don't know when the Future One will be launched.

According to Cao Yang's idea, in the second half of 2011, this car needs to be mass-produced and launched.

Although it seems that there are still more than two years to go, for a brand new electric car, the time is actually a bit tight.

It seems that in 2023, many electric vehicle companies will make a new model, and it will take more than a year to get it.

The electric vehicle industry, don't roll it, don't want it.

"The sales target for the first year is 50,000 units, the second year is 100,000 units, and the third year is 200,000 units."

"For the time being, let's set the cost accounting of each link according to the three-year sales target."

Cao Yang thought about it for a while, and then took a picture of the number.

This number is actually very challenging for an electric car.

After all, the entire Huaxia now sells less than 50,000 electric vehicles a year.

Although this was several years later, Zeng Tingting and Lin Cheng still felt the pressure.

"Our future car has been officially announced, and the related staffing and factory construction work also need to be put on the agenda?"

Hearing that Cao Yang's plan was as much as 350,000 vehicles in three years, Zeng Tingting immediately felt that she needed to start thinking about the construction of a new factory.

As a result of the financial crisis, investments of all kinds are now declining.

At this time, Future Auto proposes to build a new large-scale automobile factory, no matter where it is, it will definitely be very welcome.

Even like Jaguar Land Rover, it is almost inevitable to provide a large number of preferential policies and land.

For the locality, the land is now worthless at all.

At least in the face of building a vehicle factory, land is worthless and can be replaced at will.

Taking this opportunity, it seems to be very meaningful for the future car to circle a large piece of land, and in the future, the province will continue to find land to build the second and third factories.

After all, according to Cao Yang's plan, the future sales of automobiles in the future will definitely be in millions.

In this case, a factory will definitely not be able to meet the requirements.

Even if preparations were made for capacity expansion in the early planning, the production capacity of a factory would be 400,000 units at most.

More, there will definitely be a need to build a new factory next to it.

"You can let the wind out."

"If our future No. 1 is mass-produced in the second half of 2011, then the construction of the factory will almost start to be considered."

Nanshan Group's profitability is now good, and turning various profits into investments is what Cao Yang has been doing.

For him, if you have too much cash in your hand, it's not really a good thing.

It is better to develop some enterprises, with tens of thousands of employees, and the influence will be greater at that time.

No matter who is in charge of the affairs of Yangcheng City and Lingnan Province, Cao Yang can be invincible.

This is actually a very important thing for Cao Yang.

How does the sense of security come about?

At different stages, the needs are completely different.

At Cao Yan's level, the things she pursues and the sense of security she needs are completely different.

"Yangcheng definitely hopes that the future car factory will be placed in the local area, but the magic capital should not be idle."

"When the time comes, let's go and fight for it."

Lin Cheng is not from Yangcheng, he was dug into the Nanshan Group halfway, and then came to Yangcheng.

Therefore, for the location of the factory of the future car, he actually feels that it does not necessarily need to be in Yangcheng.

Of course, considering the transportation of batteries and other issues, it is best to be in Lingnan Province.

"The construction of a factory for electric vehicles is completely different from that for gasoline vehicles, and you need to take into account this part of the impact when planning the factory."

"At the same time, we need to take into account some of the bolder production options in the future."

"Like an unmanned factory?"

"Or is it integrated die-casting?"

"There are also all kinds of intelligent tool applications, which can be considered in advance."

As soon as Cao Yang said this, Lin Cheng immediately felt the pressure.

These things are all new, and there is no other factory to refer to.

(End of chapter)