Exports have always played a very special role in China's economic development.

Even in later generations, there is no way to completely ignore the role of exports.

As for 2009, it was even more needless to mention.

Just when people in the automotive industry were paying attention to the future of automobiles, a news was suddenly exposed on Autohome, which immediately shifted everyone's attention to Nanshan Engine.

"The amount of Nanshan engines exported to Europe in the first quarter exceeded 3 billion yuan, and the whole year is expected to exceed 10 billion yuan."

For the entire Nanshan Group, the annual export volume of 10 billion yuan does not seem to be an exaggeration.

However, it is important to know that this is only the export amount of Namsan engines to Europe.

That's remarkable.

For any industrial enterprise, the annual output value can reach 10 billion yuan, which is very powerful.

Soon it was still the amount of exports.

The most important thing is that the export of Nanshan engines is generally large-displacement engines, which no other domestic enterprises can do.

"Mr. Cao, after half a year's efforts, various models of the Jaguar and Land Rover brands have successively replaced the engines of Ford cars with the products of Nanshan engines."

"In the future, we hope that the amount of our exports will be further increased."

As the general manager of Nanshan Engine, Cheng Tao is in a very good mood.

The performance of Nanshan Engine is good, and there must be a credit to him.

Previously, the bulk of Nanshan's engine turnover was small-displacement models such as the 1.5-liter engine.

Now engines with a displacement of more than 3.0T have begun to exert force, and the turnover has risen at once.

This is still very different for Nanshan engine.

On the one hand, the engines exported to Jaguar Land Rover have helped Xingchen Automobile amortize the related R&D and equipment costs, so that the engine cost of Xingchen Automobile has also been reduced in disguise.

On the other hand, Jaguar Land Rover has completely solved the engine problem.

This is very critical.

Historically, after Jaguar Land Rover was acquired by Tata Motors, it continued to beg Ford to supply engines for several years.

The engine that Jaguar Land Rover made itself in the back is average.

Especially in terms of the matching of the engine and the gearbox, it is even worse.

ZF's good 9AT was almost ruined by Land Rover.

"Now the overseas auto market is affected by the financial crisis, and it is not so prosperous."

"The sales growth of Jaguar Land Rover this year mainly depends on the performance of the Chinese market."

"This year, Jaguar Land Rover produced in Anglia will be exported to China, and next year some models will start production at the Modu plant."

"Whether the export value of Nanshan engines can further increase at that time depends on the performance of Jaguar Land Rover."

For the performance of Nanshan engine in the first quarter of this year, Cao Yang was not surprised.

This is the advantage of Nanshan Group involved in the whole industry chain of the automotive industry.

I bought a Jaguar Land Rover, not only to sell the whole car, but also to promote the sales of auto parts.

I even make more money selling auto parts than I do selling whole cars.

If Cao Yang goes too far, he can make Jaguar Land Rover close to a loss, so that he can pay as little tax as possible on the English side.

The relevant profits are transferred through parts such as engines and transmissions.

In fact, many domestic joint venture car companies have not done similar things.

For example, Yangcheng Toyota, don't think that this company is a 50:50 joint venture between Toyota Motor and Yangcheng Automobile Group, so the profit on a car is half of Toyota Motor and Yangcheng Automobile Group.

In fact, Yangcheng Automobile Group can take away 30% of the profit on a car, which is estimated to be good.

On the one hand, Yangcheng Toyota first has to pay a technical commission fee to Toyota, and the net profit of a few points will be gone.

On the other hand, Yangcheng Toyota's engines are produced by Toyota's affiliated companies, which account for 70%.

Let's go further and talk about the methods of transferring profits such as Denso and Aisin, not to mention.

Even the expenses related to the technical support of Yangcheng Automobile can be earned.

In the end, most of the profits in the industrial chain of a car were earned by Toyota.

Other joint venture car companies such as Yangcheng Honda are also in a half-catty-82 situation.

Even some parts companies have gone even further, and the actual profit margin has exceeded double digits, but the profits have been transferred to the overseas parent company through various methods, and the final factory in Huaxia has a very low profit margin, or even a loss.

In the end, the corporate income tax paid is very small.

Even when customers come to you to talk about price reduction, you can say that you see that I am going to lose money last year, and you still ask me to reduce the price!

"Mr. Cao, the profit margin of large displacement engines is much higher than that of small displacement, I think it is possible to properly expand the market of large displacement engines in the future?"

"For example, some domestic customers, as long as they can afford the price, whether it is 3.0T or 4.0T, they can be sold, and even other series of products such as 4.4T can be considered to flexibly adjust the sales policy."

"There are some special market needs for this kind of large-displacement engine in the north."

"There can even be a certain market in places like South America."

Cheng Tao is now trying to get the sweetness from the export business of large-displacement engines.

The export business of 10 billion yuan, if the export tax rebate is also included, will earn at least 3 billion yuan.

This profit margin is definitely more stable than that of small displacement engines.

Of course, maintaining such a high profit margin is also related to the fact that engine sales have reached a new level.

The same 100000000000000 plant equipment apportionment, if amortized to 100,000 products, then the apportionment fee of one is 10,000 yuan.

However, if it is apportioned to 500,000 units, the apportionment fee will be reduced to 2,000 yuan.

A difference of 8,000 yuan is considered an additional profit.

And that's just the apportionment of the fee, and you have other costs, which are about the same.

Even the cost of components at the lower level will be similar.

So for the automotive industry, sales volume is very important.

"The scale of Nanshan engine is not small, and it can withstand more wind and waves."

"If you think it's a good time to reach out to external customers, go ahead and do it."

"Whether it is sold to other OEMs, or to modified car companies or traders, as long as the price is in place, it is easy to say anything."

Taking advantage of the fact that the large-displacement engine is still relatively popular, Cao Yang feels that there is no harm in letting Cheng Tao give it a go.

Don't wait for the era of electric vehicles, and large-displacement engines will begin to disappear.

Your model with a small displacement engine, the power performance is definitely completely incomparable with an electric car.

In this way, the advantages of electric vehicle development are becoming more and more obvious.

Once this trend is formed, it will be too difficult for fuel vehicles to reverse.

With the change of this strategy of Nanshan Engine, some domestic enterprises immediately felt the impact.

"Mr. Wang, haven't we always wanted to buy a 3.0T engine from Nanshan Engine as a powertrain with a high-end H8."

"Previously, Nanshan Engine has always been reluctant to sell 3.0T engines to us on the grounds of tight production capacity."

"Even in the whole of China, except for Dahongqi, no other car company has successfully obtained a 3.0T engine from Nanshan Engine."

"But this morning, Nanshan Engine took the initiative to say that their 3.0T production line has completed the capacity expansion, and some units can be appropriately freed up for external sales."

As the head of the purchasing department of Great Wall Motors, Wei Qiang reported to Wang Ying as soon as he received this contact.

Great Wall Motor's current SUV strategy is relatively successful.

The sales of H6 and H8 often hit the target of monthly sales of more than 10,000.

According to Great Wall Motor's plan, in 2009, they hoped to hit the target of 400,000, and next year they will hit the 500,000 mark.

In this case, it is definitely necessary to make its models have a richer power configuration.

"Are they really willing to sell a 3.0T engine?"

"This engine can be used not only on the H8, but also on our pickup trucks."

"Especially the pickup trucks used for export have higher requirements for power performance."

"If you can use the large displacement engine of Nanshan engine, it is also a very good thing to expand the export market."

Great Wall Motors now also has its own engine team, but it has not even fully understood the 2.0T engine, let alone the 3.0T twin-turbo engine.

So now Nanshan Engine said that it can sell this product, Wang Ying is naturally very interested.

It doesn't matter if the price is a little expensive, the point is to widen the price difference between each product.

And it can enrich the product configuration to meet the needs of some consumers.

This is actually quite a big thing for a car brand.

"It should be true, Nanshan engines began to expand the production line last year, and their engine export amount in the first quarter of this year also set a new record."

"Almost every month, the export amount can reach 1 billion, and Nanshan Engine's products now seem to have really gone to the world."

Wei Qiang and Nanshan Engine are not the first day to deal with each other.

Even Great Wall Motor's engine plant is a product of the Nanshan engine 1.5T.

This is also the first batch of customers to obtain technology licensing.

"You go to the other party and talk to each other to see if the price can be as good as possible."

"But no matter what the final price is, we have to find a way to buy a batch back."

"When the time comes, it will be installed on the H8's high-end configuration and pickup trucks to see how the market responds."

Wang Ying gave clear instructions without any hesitation.

The price is negotiable, but she also knows that in this case, there is not much room for negotiation.

Basically, what is the price of Nanshan engine, you can only accept how much.

At this time, we can only hope that Nanshan Engine will not do things too darkly.

If it's really dark......

Unless the model with a 3.0T engine is not easy to sell, it should be hacked, or it must be hacked.

Who left you without the technology to do this?

If you find other manufacturers to buy, don't say that their products are not as good as Nanshan engines, maybe they won't sell them to you.

Also feeling the changing attitude of Nanshan Engine is Zotye Automobile.

Last year, the Zotye ZX6 imitated BMW, and now it has been selling quite well in the car market.

But with the power of the 2.0T, it's hard to say how good it is.

This year, they are going to take the Audi Q7 and Q5 to start, and the power of the 2.0T is naturally not enough at this time.

Especially for the model that benchmarks the Q7, if it is not a 3.0T, it will definitely not be enough.

Of course, the price of the 3.0T of the Nanshan engine must have made them feel painful.

"Mr. Wu, I think that the ZQ7 SUV model, it is best not to directly replace all the engines with 3.0T, otherwise the cost of an engine will be as high as the cost of all our other parts, which will have a greater impact on the price at that time."

"It's better to continue to use 2.0T engines and 3.0T products."

"We'll have a room to maneuver."

Chen Baikun, as the vice president of R&D of Zotye Automobile, naturally has to consider whether the models he has developed will sell well or not.

Otherwise, he, the vice president, would have been laid off in minutes.

"The 3.0T twin-turbo engine of Nanshan Engine is installed on the entry-level version of Ziweixing, and people are now willing to take it out and sell it to the outside world, and the price is inevitable."

"But for us, it's also a good point of publicity."

"The engine is good enough, the appearance is beautiful enough, and the interior looks similar to the Q7, as for the other parts, consumers may not be able to feel it."

"Even in terms of gearbox, I think about whether to use 4AT with 2.0T and 6AT with 3.0T, so that consumers can reduce costs appropriately where they don't care so much."

Wu Kaiwei engaged in Zotye Automobile, and he must be aiming to make money.

In order to make money from your own models, in addition to selling well, the cost is also a very important reason.

In order to achieve this goal, Zotye Auto can be regarded as doing everything.

If it weren't for the products of Nanshan Engine, it would be very stressful and difficult for them to imitate, and it is estimated that they would have been directly plagiarized.

"It's okay, for many consumers, as long as it's an automatic transmission, as for whether it's a fourth gear or a sixth gear, sometimes it's not that important."

"They don't need to change gears themselves anyway."

"This time, our ZQ7 must be caught off guard by Audi cars."

"They certainly didn't guess that we would go straight to the 3.0T version, and it would be interesting if the ZQ7 sold more than the Audi Q7."

Chen Baikun imagined the scene of the Zotye ZQ7 launch early next year, and couldn't help but smile on his face.

As for whether the people of Audi will cry in the future, it is not something they will worry about.

……

"Ma Deren, our sales in the last week have stopped falling."

"According to my speculation, Jaguar Land Rover's global sales will start to grow positive year-on-year next month."

Jaguar Land Rover's new R&D director, Jason Man, is a descendant of Maderen.

Some time ago, Jaguar Land Rover replaced the engine, and it was Jason Mann who was pushing at full strength.

What doesn't work overtime, it all depends on the situation.

When it's time to work overtime, Jason Mann and some of the technical teams below him are still working overtime honestly.

In particular, Jaguar Land Rover was only acquired last year, and everyone is paying more attention.

Don't let the target of layoffs fall on your head when the time comes.

"The products of Nanshan Engine have a high technical content."

"With the same displacement, both power and torque are better than Ford's."

"Compared with other engines of the same type on the market, it also has similar advantages."

"It's pretty remarkable."

"After the engine was replaced, not only did the power get better, but the fuel consumption also decreased, which was a surprise for consumers."

"In addition, the sales of Land Rover and Jaguar in the Chinese market are already growing, so it is inevitable that the overall global performance will improve."

"But this kind of performance definitely doesn't meet the boss's requirements."

Ma Deren has a little understanding of Cao Yang's thoughts.

During this time, he worked diligently.

As long as he does a good job this year, at the end of the board of directors, he can naturally become the global president of Jaguar Land Rover, and from then on to the pinnacle of life.

Even with this role, he felt that he could get a knighthood in England.

That can be regarded as a complete glory to the ancestors.

"The Nanshan gearbox now has a 10AT product, and our latest generation Range Rover is already starting to review the 10AT."

"When the gearbox is replaced, the sense of luxury is even stronger, and fuel consumption can be reduced."

"I think sales should also be able to achieve a new leap forward."

"Especially in Huaxia, Nanshan Group's publicity ability is very strong, and many stars in the entertainment industry are more active in promoting Jaguar Land Rover's models."

"I believe that the goals set by the boss should still have a good chance to be achieved."

"As long as we reach 300,000 global sales this year, the bonus will definitely be soft."

Jason Mann is now looking forward to the future.

The main reason is that the flatbread that Cao Yang painted for everyone before is also fragrant enough.

Now that it has begun to be realized step by step, everyone's motivation will naturally be more sufficient.

However, the more brilliant the Nanshan engine, the more difficult some people's lives become.

For example, aerospace Mitsubishi, they are under a lot of pressure right now.

"Mr. Lu, the company's current engines are not selling very well, but the entire Huaxia automobile market is growing."

"Do you have any good advice in this case?"

Yonekawa Taro has risen from the head of the sales department of Aerospace Mitsubishi to become the general manager of Aerospace Mitsubishi.

And his partner Lu Bin also successfully became the deputy general manager of Huaxiafang.

However, it was not a good situation for them.

"Mr. Yonekawa, I think Mitsubishi should consider introducing the 2.4T turbocharged engine to Mitsubishi for production?"

"Engines with a displacement of less than 2.0T are basically monopolized by Nanshan engines."

"Or it is almost inevitable that each OEM will start to produce on its own, and our sales will continue to decline."

"But with the advent of the SUV boom, I think the future of large-displacement engines is still worth looking forward to."

"On the Nanshan engine side, isn't it now relying on the export of displacement engines to achieve rapid business growth?"

"Mitsubishi's 2.4T turbocharged engine, I think it's still very good."

Lu Bin immediately found a plan that made Yonekawa Taro a little uncomfortable.

Mitsubishi's 2.4T engine adopts an in-line 4-cylinder structure, which has fewer internal friction pairs and lower friction losses than the V-shaped 6-cylinder structure, resulting in better fuel consumption.

At the same time, the in-line 4-cylinder construction also makes it easier to install a turbocharger, as only one turbine is needed to supply charge air to all cylinders, while the V-6 construction requires two turbines and the balance between the cylinders on both sides is considered.

The Aerospace Mitsubishi 2.4T engine has a maximum power of 184 kW and a maximum torque of 400 Nm, while the Toyota 3.0L V6 self-aspirated engine has a maximum power of 183 kW and a maximum torque of 310 Nm.

It can be seen that the 2.4T engine is comparable to the 3.0L V6 in terms of power, and significantly better than the 3.0L V6 in terms of torque.

In terms of fuel consumption, the performance of this engine from Aerospace Mitsubishi is also remarkable.

The combined fuel consumption of the Aerospace Mitsubishi 2.4T engine is 8.5 liters/100 km, while the combined fuel consumption of the Toyota 3.0L V6 self-priming engine is 10.5 liters/100 kilometers.

It can be seen that the 2.4T engine saves nearly 20% of fuel compared to the 3.0L V6 in terms of fuel consumption.

You know, Toyota's engines have always been known for being fuel-efficient.

Now Mitsubishi's engine can do better, no wonder it will be favored by Lu Bin.

"Is there really a market for your engine imported into Huaxia?"

Yonekawa Taro did not directly refuse this time, but seriously considered it.

After all, the situation with Aerospace Mitsubishi is really not so rosy.

If he doesn't make a little move, he, the general manager, will have to return to China with his tail between his legs.

"There's definitely a market."

"First of all, our biggest competitor, Nanshan Engine, only has 2.0T and 3.0T products, and there is a break in the middle."

"Our 2.4T can well match the needs of this part of the customer in the middle."

"The most important thing is that the 3.0T twin-turbo engine of Nanshan Engine is too expensive, and many independent brands feel a little unaffordable even if they want to use it."

"If they don't have more options, they'll probably admit it."

"But once we provide 2.4T products for everyone to choose from, then the market for some medium and large SUVs will definitely be open to us."

Lu Bin gave his judgment very positively.

He didn't come to this conclusion exactly by patting his head.

Rather, it is based on past market research and relevant industry conditions.

Mi Chuan also felt that it made more sense after hearing it, so he agreed to Lu Bin's proposal.

He is going to go back to Dongying in person and put the localization of the 2.4T engine on the agenda.

Invisibly, Nanshan Group has also indirectly made a little contribution to the development of domestic engines.

(End of chapter)