The fuel consumption of a large displacement engine is not low.

Although people can afford this kind of car, few people are very concerned about that fuel consumption.

However, from the perspective of the whole of China, the current miniaturization of engines is being promoted.

Chuncheng Automobile Group, which has always been well-informed about policy information, has obtained some relevant information.

Zhu Zhengfeng, who wanted to have a good relationship with Nanshan Group, took the initiative to call Cao Yang.

"Mr. Cao, I heard that your engine export amount in the first quarter has set a historical record, congratulations."

This information has long been reported on the Internet, and Zhu Zhengfeng naturally wanted to say a few words of greeting and mention this topic.

That's a good place to start.

"It's a shame to say that it's actually all a business within the group, and most of the new engines are sold to Jaguar Land Rover."

"It would be nice if the newly expanded customers had so much export value."

Cao Yang's words are not wrong, this is indeed a fact.

Of course, this is a fact that no one else can learn.

"Last year, Xingchen Automobile acquired Jaguar Land Rover, and now it seems that it is indeed a stroke of genius."

"I think you can earn it back soon, and the valuation of Jaguar Land Rover will also rise to a higher level."

"However, I heard a news that may have something to do with Jaguar Land Rover, Xingchen Motors and Nanshan Engine."

"I think Mr. Cao may need to make arrangements early."

It is rare to be able to sell a face to Cao Yang, and Zhu Zhengfeng can't wait to tell the information he has learned.

"Mr. Zhu, you have always been well-informed, is there anything big going on in the automotive industry?"

Cao Yang did not have any waves in his heart.

There are any particularly big things in the Huaxia automobile industry, and he basically has an impression.

Others that are not impressed, it means that they are within the scope of bearing.

"As you know, Huaxia is now promoting a new energy strategy, and Future Auto was also established in this situation."

"In fact, with the launch of the new energy strategy, the relevant departments are also exploring further reducing the average fuel consumption of enterprises, and want to further promote the development of small displacement engines."

"Even in the future, small displacement engines may introduce some preferential measures on the purchase tax."

"Of course, that's not the most troublesome."

"According to the information I have learned, the relevant departments are ready to significantly adjust the consumption tax and other related taxes for engines with different displacements."

"We want to force various car companies to develop small-displacement engine models through tax policies and fuel consumption requirements to reduce the overall fuel consumption level."

"As a result, the consumption tax may increase for models with large displacement engines on Jaguar Land Rover and Star Cars."

"Even the development of Nanshan engine will be affected to a certain extent."

"In this regard, Mr. Cao, you may have to make a layout early."

As soon as Zhu Zhengfeng said this, Cao Yang immediately had some impressions.

Historically, these things have indeed happened one after another.

From the perspective of reducing energy consumption, similar policies are inevitable.

However, there is a big reason why this policy will be so actively launched before, that is, almost all models with large displacement engines are imported.

Or it is produced by joint venture car companies, and there are very few products of independent brands in this regard.

Therefore, when the relevant policies were introduced, the restrictions in this regard became much stricter.

But now with Nanshan Engine, a lot of things have actually changed.

Whether it is to be so radical at one time is actually negotiable.

Cao Yang naturally knows this.

However, relying on Nanshan Group to run the department by itself, the effect is naturally not as good as that of Chuncheng Automobile Group.

After all, the special status of the first automobile factory in China is not comparable to Nanshan Group.

Thinking of this, Cao Yang felt the need to pull Chuncheng Automobile Group into the water.

"Mr. Zhu, Nanshan Hongqi now not only has a big red flag, but also a bulletproof version of the big red flag, which requires the use of large displacement engines."

"In the future, Hongqi's important reception cars must also maintain some high-end models."

"In this regard, the use of large-displacement engines is indispensable, otherwise it is difficult to establish a sense of high-end."

As soon as Cao Yang said this, Zhu Zhengfeng immediately understood what the other party meant.

However, I originally wanted to help Nanshan Group in this matter and show my strength as a partner.

So Zhu Zhengfeng said very happily: "What you said makes sense, it is indeed not suitable for one size fits all." ”

"In terms of imported large-displacement engines, there can be some restrictions, but for domestic engines, there should be more tolerance."

"After all, compared with the annual sales of tens of millions of cars, the output of large-displacement engines is still relatively low."

"If it really doesn't work, then you can combine the restrictions of large-displacement engines with the number of electric vehicles, and make some points in the middle as a conversion."

"For example, the production of a 3.0T engine will have -2 points, and the production of a pure electric vehicle will have +2 points."

"According to these similar plans, on the one hand, it can make the policy more flexible, and on the other hand, it can also promote everyone to be more active in electric vehicles."

"Even in the future, these points for electric vehicles can be used for trading."

Zhu Zhengfeng's proposal came out, and Cao Yang couldn't help but look at him a few times.

In later generations, there are really similar regulations related to CAF points and average fuel consumption of enterprises, and some of the contents are similar to what Zhu Zhengfeng said.

It's not easy.

"Mr. Zhu, your proposal is very good, I think it is completely feasible."

"Maybe we can provide some additional ideas for the ministry."

When Cao Yang said this, Zhu Zhengfeng was also quite happy.

It's rare.

Chuncheng Automobile Group can also make Nanshan Group envious for a while.

The two continued to greet each other for a while, and Cao Yang saw that Zeng Tingting had come to find him, and ended the call after looking at the time.

"Mr. Cao, our MPV model, the prototype car is now off the assembly line, and we are ready to start applying for certification announcements and other things."

"Once the application officially begins, then the announcement map may be exposed, so we are ready to start the publicity work of the MPV in the next few days."

"Considering that this MPV focuses on high-end business receptions and celebrity cars, I am ready to communicate with Nanshan Film and Television to see how to cooperate to make this product a good one."

Xingchen Automobile has gained a firm foothold in the market of high-end luxury models.

Whether it is Xingtu, Starry Sky, Yangwang or Ziweixing, they have all met or even exceeded the set sales targets.

Now, as a new product, the MPV model is also ready to be launched.

Because the popularity of MPV models in China is not very high, even if Xingchen Automobile has disclosed some information before, the response from all sides is not so positive.

Therefore, Zeng Tingting feels that the publicity work of MPV should be started as soon as possible.

"No problem, our MPV is a model developed after combining the configuration of the Lexus LM series and the Toyota Alpha, taking into account the needs of the domestic market."

"Now it is a more correct choice to open up the situation in terms of high-end business reception and celebrity nanny cars."

"When everyone recognizes this MPV, then some bosses will slowly accept its existence."

"At that time, this product will be considered to have entered a stable sales period."

MPV models are certainly not used to shock sales, but to stabilize sales.

According to Cao Yang's vision, such an MPV model, as long as the global sales can stabilize at about 5,000 units per month, it is enough.

If it's too high, it's hard to sell it in the short term.

If it's too low, then the various amortization expenses will be high, and then it will be considered a failure.

"Mr. Cao, we discussed several plans in terms of names, and finally felt that the name Dreamer was more suitable for MPV."

"After all, our MPV, although the main one is a 7-seater, there is also a 4-seat version, in order to let people fully enjoy the luxury space inside."

"Refrigerators, color TVs, air conditioners, sofas, these kinds of things in the home, can basically find more exquisite configurations in our dreamers."

"Coupled with the combination of two large-displacement engines W12 and V8, assisted by the world's first 10AT automatic transmission, this power is absolutely sufficient."

"An MPV is like a mobile home, a dream of the stars, giving consumers the same riding experience as a home."

In order to do a good job in the marketing of this car, Zeng Tingting obviously worked hard.

After all, customers who will buy MPV models, in addition to the use of business reception, the biggest purpose is to value its comfort.

For most people, staying at home is the highest level of comfort.

In this way, the name of the dreamer is very interesting and connotative.

Cao Yang naturally has no opinion on this.

You can't worry about everything.

That's not exhausting.

"Yes, just follow the plan set by your sales department to promote."

"Anyway, my goal is to grab the market for Lexus LM and Toyota Alpha in China and Southeast Asia."

"Especially in the domestic entertainment industry, it is best not to have the shadow of Alpha and Lexus LM again."

Be domineering when it's time to be domineering.

Nanshan Film and Television's current influence in China is quite large, and many stars need to sell him a face.

For this kind of not particularly excessive requirement, most people will still consider it.

Zeng Tingting, who got this instruction, naturally wanted to make full use of the opportunity and flew directly to the imperial capital to discuss with Zhang Songwen about the next dreamer's propaganda plan.

"Mr. Zhang, the situation of this car is what I just said."

"It can be said that whether it is in terms of appearance size, power configuration, or various internal configurations, it is an all-round existence that surpasses competitors."

"In this case, Mr. Cao has very high expectations for dreamers."

"You also know that the influence of domestic stars has been increasing rapidly in recent years."

"The level of remuneration in the entertainment industry has also begun to rise sharply."

"Today's celebrities are generally not short of money."

"In this case, it is a great opportunity to promote our dreamers."

Zeng Tingting communicated with Zhang Songwen in detail about the situation of the dreamer, and she also hoped that everyone's understanding could be unified into one dimension.

"I don't think it's a problem at all."

"The model positioning of the dreamer is very much in line with the needs of celebrity nanny cars."

"Now there are more and more filming crews, but all the stars who have a certain influence hope that the company or crew will equip them with a nanny car."

"There are even some celebrities who will buy these models directly themselves."

"When the time comes, I will personally come forward to communicate with various film and television companies, hoping that they can support the sales of Dreamer."

"Our products are better than others, and there is no reason why they should not sell this face to us."

"At the same time, we will also carry out some advertising placement in film and television dramas."

"However, I have thought of a better plan for publicity and promotion, but this involves the next layout of Nanshan Film and Television, and I may need to report to Mr. Cao again at that time."

The relationship between Zhang Songwen and Zeng Tingting is still quite good.

He also knew that Zeng Tingting was the general of the Nanshan Group, and her status in the group was higher than that of himself.

So what can be helped, he will definitely do his best to assist.

"A better outreach plan?"

As soon as Zeng Tingting heard this, she became interested.

Could it be that Zhang Songwen can think of any new plan?

"Yes, don't we Nanshan Film and Television have our own video website now."

"In addition to filming some film and television dramas and online dramas, I am also ready to consider entering the filming of variety shows."

"Especially when it comes to some outdoor variety shows, it is easy to place advertisements for dreamers."

"When these programs are made, whether they are broadcast on our website or in cooperation with TV stations, they can be considered."

"But we haven't done this piece of things before, how to do it, I'll sort out a plan when the time comes, and report it to Mr. Cao."

Zhang Songwen definitely hopes to make Nanshan Film and Television bigger and stronger.

Even if there is hope in the future, he wants to list Nanshan Film and Television.

After all, Weibo can be listed, and if Nanshan Film and Television, which is close to Weibo's positioning in the group, wants to be listed, Cao Yang should probably not block it.

"Variety shows are indeed a good direction, when the plan comes out, if there is anything on Mr. Cao's side that needs my assistance to communicate, just tell me."

"This time, the Dreamer model is a new attempt by Xingchen Automobile."

"So far, the other models have been successful, and the whole company wants this car to be a success as well."

Zeng Tingting also constantly emphasized the significance of dream cars to Xingchen Automobile.

If you don't put a certain amount of pressure on the relevant personnel, the promotion effect will definitely not reach the best level.

After all, a lot of the time stress is motivation.

And after Zhang Songwen finished communicating with Zeng Tingting, he also acted quickly.

Of course, since the Dreamer has not yet been officially listed, it is only necessary to notify the relevant stars to cooperate with the next step of Xingchen Automobile's publicity.

Considering that the application for certification announcement is about to begin, Xingchen Automobile has officially started the warm-up of publicity.

"Mr. Yu, the new model of Xingchen Automobile is really getting more and more amazing."

"It's a bit surprising that an MPV can play tricks."

"Such a domineering and atmospheric MPV, I want to buy one when I see it."

"It's completely different from the van-like MPVs of today."

If Xingchen Automobile wants to publicize it to the outside world, it must give first-hand information to Autohome.

So He Ling naturally saw the picture of the dreamer for the first time.

This dreamer, which combines the essence of the later generations of Trumpchi M8 Master Edition and Alpha, was absolutely amazing at the beginning of 2009.

"Compared with other Xingchen cars, this car is indeed very different, it looks like a new design language, the whole vehicle has smooth lines, atmospheric silhouette, and a sense of power."

"The front face adopts a large area of the grille, with sharp LED headlights, which makes the vehicle look dynamic."

"The body has sleek side lines and multi-spoke alloy wheels for a strong sporty feel."

"The rear of the car adopts a more avant-garde through-type taillight design, which should be highly recognizable when lit."

"The most important thing is that the power is actually matched with the W12 and V8 products of Nanshan engine, matched with the world's most advanced 10AT automatic transmission, which is simply invincible."

"This dreamer, like a new species, was born directly in the MPV market and has no natural enemies at all."

"Lexus LM, Toyota Alpha, or Mercedes-Benz MPV are not opponents."

Yu Yu looked at the pictures in He Ling's computer and was also full of praise.

As a senior automotive media person, she still has a lot of say in whether a car looks good or not.

If the new car of any car company can give people a very good-looking impression at once, then other places should not collapse too much, and it is basically considered a success.

With Xingchen Automobile's car-making technology, the dreamer will definitely not lag behind in other aspects.

In this way, it means that the dreamer is already halfway there.

The remaining half depends on the performance after the listing.

"There is no model designed by Mr. Cao himself, and there is no one that is not good-looking."

"It's no wonder that many people in the industry want to spend a lot of money to ask Mr. Cao to help design the car."

"Let's see in the future, who else dares to say that we don't have our own powerful car design masters in Huaxia?"

He Ling is now full of pride in Nanshan Group.

Cao Yang's powerful ability can be regarded as improving the sense of belonging for many employees of Nanshan Group.

After all, everyone wants the boss who leads their development to be a powerful person.

A sheep with a pack of wolves all became sheep.

A wolf with a flock of sheep all became wolves.

The employees of Nanshan Group should continue to improve their remuneration and the best solution is to have a wise leader to lead the group to continue to develop rapidly.

Otherwise, when Nanshan Group is going downhill, it is obviously unrealistic to think that its treatment will get better.

"Hurry up and send this news out, I guess with this picture, today's hot search on Weibo will be replaced soon."

As soon as Yu Yu said this, He Ling naturally took action immediately.

Soon, many people saw the relevant news on the webpage of Autohome.

The title is very impactful, and it is directly "New species born in the MPV market, no natural enemies".

The gimmick is full of sense, and it has attracted a lot of attention at once.

"Aimoha, Xingchen Automobile has launched a new model."

McTi, the sales director of BMW Motors, who has recently cooperated with Nanshan Group, naturally noticed the movement of Xingchen Automobile for the first time.

"I've just seen it, and this dreamer is really amazing."

"The waterfall grille also makes it look more domineering and luxurious."

"Xingchen Automobile has now touched the threshold of luxury cars and has gained a firm foothold in China."

Aimoha clicked on the Autohome page again and opened the picture of the dreamer.

Although BMW is not involved in this field, Amoha still knows whether the Dreamer looks good or not.

"It's beautiful, it's luxurious, it's stunning."

"The power performance is very good, and it is also equipped with the world's first 10AT gearbox."

"I believe that the interior announced in the future should not be bad."

"In this case, the Dreamer really has no natural enemies in the MPV market."

"However, this luxury MPV market is also very small, even if they do well, it is estimated that the sales volume is relatively limited."

McTee is engaged in sales, and he still has a good understanding of the MPV market.

The MPVs that everyone is more familiar with in Huaxia now are mainly the GL8 of Modu General and the Odyssey of Yangcheng Honda.

Of these two models, one is mainly for business and the other is mainly for home.

But no matter which one it is, there is definitely no way to compare it with the Dreamer.

In addition to that, it is Toyota's Alfa and Lexus LM that have a place in the high-end market.

Even if it is a Mercedes-Benz MPV, the popularity is very low.

Other brands of MPVs, even fewer people know.

Not even many people in the automotive industry have heard of it.

"Originally, the market in this area was relatively niche, and now that dreamers have rushed in, I feel that Toyota and Mercedes-Benz should be the most headaches."

"As for Modu GM and Yangcheng Honda, the impact of the Dreamer on their GL8 and Odyssey should be negligible, after all, everyone is not a high-grade model."

Aymoha was very accurate in his judgment.

According to the dreamer, the price is likely to go to more than 1 million.

There is no intersection between the owners who buy this level of car and the potential consumers of the GL8 and Odyssey.

Of course, it is quite possible that the driver of the GL8 will become the driver of the dreamer in a few years.

As for Odyssey's daddy, there is a high probability that he will not become a dreamer's daddy.

It is not so easy to break through the wealth class easily.

"Mercedes-Benz's current development momentum is also very good, although MPV is not their main product, but some people to disgust them, it is not a bad thing for us."

"This time, we'll just watch the excitement from the sidelines."

McTee naturally can't have a good impression of Mercedes-Benz cars.

After all, everyone is the most direct competitor, and they can't wait to kill each other.

In many cases, consumers go to BMW's 4S store after coming out of Mercedes-Benz's 4S store.

Or the other way around.

In this case, Mercedes-Benz BMW dealers are very clear and know that the other party is their main competitor.

Over the years, the two sides have also made some trouble in this regard.

In the end, it will definitely affect the attitude of McTee and Amoha.

(End of chapter)