Chapter 513 Splashing a basin of cold water, Nanshan Precision was born
The Dreamer's test ride was a success.
But when the media came to the event, there were few people who thought that the dreamers were not good.
To have good looks, to have power, to have configuration!
It's a bit difficult to find faults.
Naturally, related reports soon appeared on the Internet.
And Toyota, on the other hand, also quickly learned about this situation.
"The president, the dreamer of Xingchen Automobile, has now become a phenomenal product in Huaxia, and it has attracted the attention of countless people before it has been listed."
"Especially the stars in the Chinese entertainment industry are basically helping to promote this car."
"Judging from the relevant articles released after the current media test ride and test drive activities, the various configurations of the dreamer are also very rich."
"According to the information collected so far, our Alpha is not an opponent at all, and the Lexus LM series is not as good as others."
"I'm worried that this will have a huge impact on our export markets in the future."
Wu Zhihui, head of Toyota's sales headquarters, came to Watanabe's office with a little worry.
Don't look at Wu Zhihui, it seems that his surname is Wu, it sounds like a Chinese.
In fact, they are authentic Dongying people, and the surname Wu is also the surname of Dongying, and there is no inevitable connection with Wu in China.
"Those configurations, if we want to add, it's actually not impossible."
"But it needs to be reflected in the next generation of products."
"In this transitional period of time, it depends on how the sales department will give full play to its sales skills."
At this time, Watanabe must be putting pressure on the sales department.
What else?
He also has no way to change the objective situation in which the dreamer is leading in all directions.
According to Toyota's development cycle, it usually takes four or five years to redesign a model.
Even if it is to speed up a little and only do some tinkering, it will take at least more than two years.
During this period of time, whether these MPVs of Alpha can still sell well depends on the ability of the sales department.
"At present, the price of Alpha in Huaxia is as high as 1 million yuan, which is about three times that of our Dongying."
"If we bring the price down, then Alpha's sales should not be affected too much by the dreamer."
"As for the Lexus LM, the price is relatively firm, and there are still some articles that can be done."
Wu Zhihui took the method of losing the car to protect the handsome.
Toyota's Alfa and Lexus LM, these two cars are actually products of the same platform.
Although there are some distinctions in terms of appearance and interior and exterior, they are essentially the same platform products.
In this case, Paulex is obviously the easier thing to do.
As for alpha, as long as you don't lose money anyway.
Maybe after the price reduction, the sales volume will increase.
This is also an achievement for the sales department.
As for the fact that doing so will lead to a decline in the company's earnings, it is not that he needs to worry too much.
"Appropriate price reductions are fine, but rapid price reductions will lead to the collapse of the original system."
"You also need to think about this."
Watanabe didn't have any good ideas for the time being, so he chose to agree.
However, compared with Toyota's hesitation and entanglement, the relevant dealers are much more decisive.
"Big brother, I feel that the LM300H car will be sold at a higher price in the future, and it will be difficult to sell it if the price is reduced."
"I've stopped the store from stocking today."
Huaqiang Group started by relying on Yangcheng Huaqiang Factory to make stamping parts, and later successfully transformed into hot stamping parts, and is now the largest hot stamping manufacturer in China and even in the world.
At the same time, a few years ago, Huaqiang Group began to operate 4S stores, and is a dealer of many brands such as Mercedes-Benz, BMW, Audi, Lexus, and Xingchen.
Even now it is further expanded to Volkswagen, General Motors, Toyota, Nissan and other brands.
It can be said that Huaqiang Group is now the largest car dealer in Yangcheng.
As the company's deputy general manager in charge of actual business, Guo Shufu's sense of smell is also very keen.
"The price of LM300H is 1.46 million, doesn't it mean that you have to increase the price by more than one million to pick up the car?"
"Why do you think it's not going to sell so quickly?"
Guo Shuyin is mainly responsible for the business of auto parts in the group, and the dealer business is all engaged in by his younger brother Guo Shufu.
Some time ago, Guo Shufu was still complaining to him, in order to find Lexus sales to mention a few more LM300H, he drank with others from the first half to the second half, and arranged for the princess to send people home and send a thick stack of "souvenirs".
Although the cost is high, it makes more money.
Why did you change your mind so quickly?
"Big brother, Xingchen Automobile is your big customer, and the hot stamping parts on the dreamer are all made by our company."
"Don't you know how much impact the Dreamer will have on Lexus after it comes out?"
"It's not that I have to say that the LM300H can't work, it's that the dreamer is too good."
"I've never seen the Dreamer before, and I don't know how it's configured."
"So I didn't pay much attention to this car, and now it's a completely different situation."
"I guess you'll have to consider changing to a dreamer in the future."
As soon as Guo Shufu said this, Guo Shuyin was really a little curious.
During this time, Huaqiang Group was focusing on the hot stamping and forming technology of unequal thick plates, and he was personally doing CAE simulation analysis with a group of technicians, and he really didn't pay much attention to things on the Internet.
I didn't expect it to change so much.
Thinking of this, Guo Shuyin turned on the computer and went directly to Autohome for a quick browsing.
Then I went to Weibo and went around, and then said: "Did Xingchen Motors say when it will start selling Dreamers?" ”
"I think this car is really worth looking forward to, maybe it can be like the LM300H, and directly start the sales model of increasing the price."
"In particular, so many celebrities are optimistic about this car, and many entertainment companies are ready to purchase the dreamer as a nanny car for stars."
"In this case, the dreamer's fame can be completely opened."
Guo Shuyin's vision is still not bad.
Naturally, you can feel the goodness of the dreamer.
However, soon, he thought of another question and said: "Shufu, don't order the LM300H first, I think the most important thing is that Toyota's alpha should not be ordered again." ”
"I guess alpha won't sell anymore soon."
"When the time comes, I spent so much money to get a car, but I didn't make any money, then I was depressed."
"On the contrary, in the Xingchen store, you can apply for a few more Dreamers at that time, which is not only the support for Xingchen Automobile, but also the support for the performance of our own 4S store."
Guo Shuyin quickly gave his opinion.
"Big brother, don't worry about this, I've already arranged it."
"Many other Toyota dealers have also begun to take action."
"This time, the people who bought the Alpha and LM300H are probably going to be depressed."
Guo Shufu often communicates with some other dealers, and he is relatively clear about the situation in the industry.
Obviously, as soon as the dreamers of Xingchen Automobile came out, the high-end MPV market completely changed.
However, as a designer and creator of dreamers, Cao Yang is not in a good mood at all.
Today, he specially followed the vice president of R&D to inspect the company's laboratory with Yongxiang and Li Fuda, the director of the quality department.
The introducer seemed to be very proud.
This made Cao Yang more and more dissatisfied.
In particular, the equipment used when I am involved in material-related testing is all imported.
Spectrometers, carbon and sulfur analyzers, spectrophotometers, three coordinates, image measuring instruments, altimeters, laser scanners, profilometers, roundness meters, thickness gauges, measuring tools, etc., are all imported.
As for ultrasonic flaw detectors, magnetic particle flaw detectors, weld nugget detection, X-ray flaw detectors, eddy current flaw detectors, ferrite detectors and other instruments, not to mention.
Even the salt spray test chamber, hot air aging chamber, high and low temperature test chamber, hernia lamp weather resistance test chamber, ultraviolet weather resistance test chamber and other experimental equipment that does not seem to have high gold content are also imported.
This makes the 100% localization that Cao Yang has always mentioned like a joke.
I didn't pay much attention to this issue before, but after this visit, the narrator wanted to emphasize that the company's laboratory is very advanced, the equipment is very luxurious, and all imported goods.
I didn't expect this to really stab Cao Yang's sore spot!
In the past few days, the joy of dreamers swiping the screen has disappeared all at once.
Almost all the instruments and equipment in the laboratory are imported, which is like a basin of cold water poured on Cao Yang's head, which made him sober up a lot.
It seems that there is still a long way to go for Huaxia's industry to become strong and strong.
Before, he felt that Nanshan equipment could even produce high-end five-axis CNC machine tools, which should be regarded as solving the main neck problem in the field of equipment.
Now I found that you can get the big equipment, but you still have a long way to go in the less conspicuous small equipment and small instruments.
"Mr. Cao, although Huaxia has made good progress in the field of cutting-edge science and technology in recent years, more than 90% of China's high-end scientific research instruments and equipment need to be imported!"
"It's not that our Nanshan Group is like this, the laboratories of various universities across the country, the laboratories of various scientific research institutes, and the laboratories of various enterprises are all in the same situation."
"In fact, it's not that we don't want to buy domestic equipment, but some high-end products, and there is no qualified supplier in China."
"Even if it is some relatively basic equipment, the stability of domestic equipment is not comparable to that of foreign equipment."
"Many of the products made by our Nanshan Group have high technical content, and the requirements for accuracy and other aspects are relatively high."
"If the relevant measuring instruments and equipment are not good, there is no way to ensure that the products we develop can meet the design requirements."
Huan Yongxiang explained seriously beside him.
What he said was an objective situation, but he didn't deliberately want to guide him in any direction.
"Mr. Cao, the situation is indeed similar to what Mr. Rao said."
"The gap between various domestic testing instruments and testing instruments and foreign countries is still quite large."
"Some time ago, there were discussions on the Internet, thinking that the entire testing process in the hospital would take less than ten minutes, why can the fees reach hundreds or thousands?"
"If we look closely, we can find that most of the equipment we often hear about in hospitals, such as CT and MRI, are imported equipment."
"The price of these imported equipment is very expensive, ranging from millions to tens of millions, and the cost is even more staggering if you add the consumables used for daily maintenance and maintenance."
"So there will be a situation where the cost of testing is very expensive."
"This is a situation that is common in all walks of life, and it is estimated that it will be difficult to change in a short period of time."
Li Fuda also added an explanation on the side.
However, Cao Yang was obviously not satisfied with this answer.
"I've seen a report that more than one-tenth of Nobel Prize winning projects are awarded for inventing scientific instruments."
"In addition, 72 percent of the prizes in physics, 81 percent in chemistry, and 95 percent in physiology need to be completed with the help of cutting-edge instruments."
"This speaks volumes about the importance of cutting-edge instrumentation."
"The group's current business divisions such as Nanshan Semiconductor, Nanshan Battery, Nanshan Special Steel, and Nanshan Carbon Fiber are all involved in the research of many cutting-edge technologies and require the cooperation of cutting-edge instruments."
"Especially in Nanshan Semiconductor, there should be some related test equipment involved in Nanshan Equipment."
"In the next step, the business of instruments and equipment related to testing and testing can be separated from Nanshan Equipment, and Nanshan Precision Instrument Co., Ltd. will be established separately, specializing in the research and production of related precision instruments and testing equipment."
"Nanshan Precision can draw some technical personnel from various business divisions, recruit some personnel from outside, and then train some personnel by itself."
"We must develop and produce most of the test instruments."
"Needless to say, basic measuring instruments such as mass spectrometers, liquid chromatographs, and coordinate measuring instruments, as well as instruments such as electron microscopes, optical microscopes, and even nuclear magnetic resonance spectrometers."
"If it is done well, Nanshan Precision will be a very important enterprise in the development of China's basic industry in the future."
"Even in the future, there is a lot to be done in the life chemistry and medical industries."
"Nanshan Precision is expected to become a giant like Nanshan Semiconductor."
Obviously, Cao Yang has very high expectations for Nanshan Precision.
Although this kind of company is not well-known in the ears of ordinary people, it is actually very important to a country.
SUCH AS DEUTSCHE BRUKER, TOEI SHIMAZU, ROCHE DIAGNOSTICS, METTLER. Toledo, Thermo Fisher ......
How many of these companies have ordinary people heard of?
Probably none.
Even many college graduates have never heard of the names of these companies.
However, in the precision instrument industry, they are the world's leaders.
Domestic medical institutions and scientific research institutes can almost find the shadow of these manufacturers.
Previously, Cao Yang's focus has always been on the product, and other aspects are at most on the production equipment.
Further content, such as testing instruments and the like, really doesn't have that much energy to pay attention to.
Now I find that I can't pay attention to this aspect of the content.
"Mr. Cao, the establishment of Nanshan Precision is naturally a very good idea, but if you want Nanshan Precision's products to be recognized by everyone, I am afraid it will take a long time."
Huan Yongxiang didn't mean to discourage Cao Yang's enthusiasm, but felt that it was necessary to lower Cao Yang's expectations.
So as not to be so stressful when everyone is there.
"In the future, the measuring instruments of each business department of Nanshan Group, as long as Nanshan Precision can be produced, will be preferentially purchased from Nanshan Precision."
"In the future, our suppliers will also promote them to use the measuring instruments produced by Nanshan Precision."
"Even some standards can directly formulate Nanshan Precision products for measurement."
"With the expansion of the group's influence, Nanshan Precision's business expansion is not as difficult as you think."
Cao Yang immediately refuted Wan Yongxiang's point of view.
Li Fuda, who was next to him, hurriedly made suggestions from a different angle, and said: "In fact, in the measuring instrument industry, the speed of technology upgrading is very slow. ”
"Some products have been out for more than ten years, and there are no technical updates."
"In this case, as long as we seize the opportunity to poach some more engineers from some overseas competitors, we may soon be able to achieve technological transcendence."
"After all, the theoretical principles of various measuring devices are not difficult in many cases."
"Even each instrument manufacturer will be equipped with detailed instructions, as long as we digest these contents, we can smoothly produce related products."
"After all, when it comes to producing parts, I don't think there's any part that can stump our group."
As soon as Li Fuda said this, Cao Yang finally nodded.
This idea is still relatively solid.
"In this way, you will be the general manager of Nanshan Precision first, and then consider replacing it if there is a more suitable person."
"During this time, you first make the company's organizational structure and future development plan, and then do a good job of division of labor with Nanshan equipment, so that Nanshan can operate as soon as possible."
"In the next ten years, I think it will be a decade of rapid development of Huaxia Precision Instruments."
"If we can't seize this opportunity, this market will be occupied by imported instruments."
"In the future, it will be more difficult to grab orders from them."
"Even if you fancy some small and medium-sized instrument companies with strength and innovative spirit in China, you can also consider direct mergers and acquisitions."
"Anyway, I am a request, Nanshan Precision should come up with a few fist products as soon as possible, and start their own popularity at once, so that when everyone purchases equipment, they will first consider whether Nanshan Precision can do it, and only consider imports if they can't do it."
When Cao Yang said this, Li Fuda was surprised and delighted.
Although he is now the head of the quality department, he is only in charge of one department after all.
After becoming the general manager of Nanshan Precision, it was completely different.
The most important thing is that Cao Yang also said just now that the future prospects of Nanshan Precision are very good, and it is the business department that the group focuses on supporting the development.
"Mr. Cao, to get some successful products out, sometimes it may not be so difficult."
"But if you want to be famous, in fact, the best thing is to find some equipment that ordinary people also pay attention to."
"For example, if we develop an electron microscope, then even if we achieve good results, ordinary people will not pay attention to it."
"But if we develop CT or MRI equipment, which are used in a lot in hospitals, and many people have heard of it, then it is very meaningful for it to make a name for itself."
"Of course, after these devices are developed, if they want to enter the hospital, they may be relatively wasted."
"The water inside is relatively deep, and we need to find another way when the time comes."
Li Fuda was quick to give his own proposal.
If you want to achieve results quickly, it is very important to choose a key product.
Obviously, Li Fuda thinks that the equipment in the hospital is worth doing.
But for the Nanshan Group, the urgency of these devices is not so high for book lovers.
"Nanshan Precision can have several business divisions, such as industrial related products, medical related products, and scientific research related products."
"Different business divisions can choose one or two fist products as the initial research products."
"Whether it is CT or MRI equipment, it can be used as a key research and development object of the medical equipment division."
"With the accumulation of relevant technology, some similar experts can be found in other business units of the group."
"Even I'm willing to personally participate in the research of some special instruments with everyone."
"To a certain extent, the design and processing accuracy of the instrument are very critical to do it well."
"In this regard, it is exactly what Nanshan Group is good at."
"Nanshan equipment has now begun to study even lithography machines, and machine tools for the production of various instruments are naturally not a problem."
Cao Yang directly adopted Li Fuda's proposal and also expanded on his proposal.
Nanshan Precision, fame wants, profit also wants.
Many of these practices do not have to be formal.
Make full use of the current resource advantages in order to do some things better.
"Mr. Cao, don't worry!"
"Within one year at the latest, Nanshan Precision will definitely be able to come up with some of its own products."
"In the past, other domestic manufacturers did not have so much courage to engage in instrument research and development."
"Even if it is developed, it cannot be sold for various reasons, and in the end there is no way to commercialize it."
"There are examples of this in many universities in China."
"At that time, we will also focus on purchasing a number of design solutions for various instruments from various universities, or find some professors to cooperate in related designs."
"In the end, we will use the group's production technology advantages to produce these instruments."
"When the time comes, when everyone wants to buy measuring instruments, they won't keep staring at imported goods."
There are thousands of types of instruments, and Nanshan Group can consume a large number of them by itself.
Therefore, Li Fuda is really confident that Nanshan Precision will be done well.
At that time, Nanshan Precision may also become a well-known enterprise.
(End of chapter)