After Autohome released the relevant reports of the dreamer, the official Weibo of Xingchen Automobile also announced several exterior pictures of the dreamer at the same time.

That night, the dreamer made headlines on Weibo.

At the same time, celebrities from all walks of life also forwarded the official Weibo of Xingchen Automobile, and also took the initiative to comment.

"It's so good-looking, with it in the future filming, you don't have to worry about taking a break halfway."

Charlene has always been more popular now, and she is now also a contracted actor of Nanshan Film and Television.

Not to mention that Zhang Songwen said hello, even if she didn't, she would definitely actively support her.

Similarly, Milai also quickly reposted this Weibo, with the text: "Create the pinnacle of luxury, the star dreamer invites you to enjoy luxury!" ”

Even Song Siming, who cooperated once in "Snail House", also forwarded it, saying: "Now I hope that the next filming drama team can help me match a dreamer, which is more important than any five-star hotel." ”

As for Cao Yang's little cousin Zhang Xin, as a little flower held by Nanshan Film and Television, it is naturally needless to say.

She is very active in helping to promote any model of Xingchen Automobile.

As for the car she drives, it is naturally also Xingchen Automobile.

The nanny car that will be equipped for her in the future will inevitably be a dreamer.

The stars have spoken, and Nanshan Film and Television is naturally not far behind.

Under the official Weibo of Nanshan Film and Television, a decision was directly announced.

"Sit back and wait for the Dreamer to go on the market, and prepare to bring back 10 cars first!"

After all, it is a million-level luxury car, and it is impossible for Nanshan Film and Television to buy hundreds of them in one go.

Otherwise, who will be matched when the time comes?

It can't be an eighteenth-tier artist who is also equipped with a dreamer, so it is not to improve the level of the dreamer, but to lower its style.

Therefore, it is more appropriate to buy ten cars first, and then slowly increase them later.

The film and television industry in 2009 was much more lively than a few years ago.

The influence of celebrities from all walks of life is also increasing rapidly.

So many celebrities have reposted Xingchen Automobile's Weibo, which naturally makes the dreamer's fame further skyrocket.

Watanabe Yoshiaki, who is far away in the east, has seen the relevant reports.

"Kobayashi, as soon as the dreamer of Xingchen Automobile comes out, will it have a huge impact on our Lexus LM and Alpha?"

For a long time, although the relationship between Toyota Motor and Nanshan Group is not good, the direct competition between everyone is not so obvious.

But now that the dreamer has come out, Watanabe feels that the situation has changed.

Alpha, which sells hundreds of thousands of dollars in Dongying, can sell for millions in Huaxia.

Watanabe Yoshiaki naturally knew about this.

Even this kind of thing is the result of the connivance of Toyota's internal cars.

Otherwise, if you just raise the quantity of supply, how can Alpha keep selling at a higher price?

Of course, Toyota may quibble, saying that markup sales are the work of 4S stores and have nothing to do with Toyota.

In fact, this is to deceive a layman.

Who in the industry doesn't know that Toyota has used the in-demand model like the Alpha as a means to force dealers to compromise on other models?

For example, Yaris is very difficult to sell, so in order to increase the sales of Yaris, Toyota's sales staff will ask the 4S store to pick up 10 Yaris, and then allocate an Alpha to pick up the car for you.

In this way, the 4S store is also willing, and Toyota is also happy.

It's just that consumers have been cheated all the time.

"Xingchen Automobile's influence in the Chinese entertainment industry is already very high, and our Alpha and Lexus LM series, the main part of consumers are film and television stars and corporate CEOs."

"The market for film and television stars, we will definitely face a very difficult situation in China in the future."

"As for the CEO of the company, it depends on the development of the situation later."

Although Tetsuaki Kobayashi can predict the situation of his MPV in China in the future, he doesn't want to say it so deadly.

After all, Watanabe definitely didn't want to hear these words.

"Do you think it's necessary for us to take Alpha to Yangcheng Toyota or Chuncheng Toyota for localization?"

"Once localization is realized, there is no problem in reducing the price of alpha to less than 500,000, and even selling more than 300,000 is okay."

Tetsuaki Watanabe is obviously a little unwilling to be down by the dreamer.

But now that the price of Alpha in Huaxia is so high, if the price of domestic products is greatly reduced, he is also a little unwilling.

It is equivalent to making Toyota lose a good means of restricting dealers in China.

"The MPV market is not particularly large, but it is relatively stable."

"For example, Yangcheng Honda's Odyssey has sales of three or four thousand units every month, and it is not too high, and it is not too low."

"If our alpha enters China, it may be similar to the Odyssey."

"However, although the sales volume is more than when it is imported, the profit is not necessarily more."

"Especially after it is put into China's domestic production, it will be given to the joint venture party."

"It's something that needs to be thought out in advance."

Tetsuaki Kobayashi analyzed it objectively, but this made Watanabe even more unrecognizable.

Of course, this kind of thing is often not so anxious, and it has to be concluded today.

It's okay to put this topic out first, discuss it internally, and make a decision after a while.

After all, the dreamer of Xingchen Automobile is just starting to publicize it now, and it will take two or three months before it is officially listed.

However, compared to Toyota's entanglement, Mercedes-Benz is even more uncomfortable.

"August, our joint venture plant in Fujian Province, will officially roll off the assembly line of two MPV models in the first half of next year."

"Now the factory has almost been built, and the equipment introduction is also in full swing."

"However, Huaxia's MPV market, especially the high-end MPV market, has suddenly seen such a big variable."

"The prospect of Mercedes-Benz in Fujian Province is a little worrying."

In 2007, Mercedes-Benz and Fujian Automobile Group established a joint venture automobile company, focusing on the production of MPV products.

At the beginning, they also saw that Toyota's alpha was so expensive in China, and the sales were quite good.

Therefore, I feel that with the brand appeal of Mercedes-Benz, the MPV will definitely sell better than Toyota's Alpha after production.

In reality, this is not the case.

"Xingchen Automobile is now doing more and more domineering, and the models designed are also becoming more and more domineering."

"The shape of this dreamer is really unique and attractive."

"When the time comes, when our MPV is launched, I'm afraid the Dreamer will be our main competitor."

"However, Xingchen Automobile only has one dreamer, we have a variety of MPVs in high, medium and low, and we should still be able to surpass the dreamer by virtue of a different positioning."

Although August was also weak in his heart, he definitely couldn't show it in front of his subordinates.

Otherwise, it will be difficult to bring the team in the future.

The main reason is that Mercedes-Benz's domestic MPV has not yet been listed, and if he is the general manager of Huaxia District, he will not have confidence, which is definitely not a good thing.

"That's true, but the Dreamer has a W12 engine, and when the time comes, I'm afraid no one will be its opponent in terms of power performance."

"And as a high-end luxury MPV, sometimes the price is higher, maybe it's an advantage."

"High-end MPV is sometimes a 'status commodity', and its real value lies in not only showing the status of the owner, but also helping the owner consolidate his status."

"The dreamer is likely to build a fortress on high prices, successfully resisting the impulse of the 'lower classes' to own it."

"Anyone who can afford a dreamer is a successful person."

"Once this label is laid, we want to compete with it, and the pressure is also very high."

As a Chinese, Yang Ming still has a good understanding of the mentality of Chinese consumers.

In China, many things exist in unique circumstances.

Obviously, high-end cars are one of them.

Like a motorcycle, if you drive a few thousand dollars, you'll be laughed at, or at least not looked up to.

But if you're driving a BMW, or a Harley, it's a different story.

"Xingchen Motors is now looking for so many celebrities to help promote it, is it the idea?"

August listened to Yang Ming's words, and his sense of crisis also increased a little.

Mercedes-Benz and Xingchen Automobile will definitely have no advantage in competing for marketing in China.

Especially in the face of MPV, which is a special model, it is even more advantageous.

"There must be considerations in this regard, but we don't know what the final effect will be."

Yang Ming didn't want to say too many frustrating words.

However, it is an indisputable fact that Mercedes-Benz's MPV prospects are overshadowed.

……

Xingchen Automobile is a unique existence in China.

Although many car companies will not directly imitate Xingchen Automobile, they want to learn from the road taken by Xingchen Automobile.

Yangcheng Automobile is one of the typical representatives.

The dreamer's popularity on the Internet during this time is so high, if you don't feel it at all, it must be fake.

At this moment, Zeng Guangda was discussing this matter with Zhang Jiaqi.

"Mr. Zhang, Xingchen Automobile has begun to engage in MPV, does this mean that the MPV market will get bigger and bigger in the future?"

Zeng Guangda's idea is also the question that Zhang Jiaqi is thinking about.

Previously, Nanshan Group has been encouraging various independent brand car companies to engage in SUV models, and judging from the current results, this path is undoubtedly correct.

Whether it is Yangcheng Automobile or BYD, Great Wall, Changan and other car companies, they have tried the sweetness on SUV models.

Now Xingchen Automobile has begun to engage in MPV, although Nanshan Group has not released a rumor that the future MPV market is very promising.

But people really can't help but think so.

"Compared with sedans, MPVs are more spacious and taller, and the space for passengers in the car will be broader, so that the people on the car have more room for movement and movement."

"MPVs not only provide passengers with a lot of seating space, but also provide a high level of ride comfort."

"They are usually equipped with comfortable seats, advanced air conditioning systems and sound systems to ensure that passengers feel very comfortable during their journey."

"This is especially important for business needs, as business passengers often need to stay in the car for long periods of time."

"So I think it's certain that the MPV market will grow in the future."

"But MPVs are still very different from SUVs."

"For most consumers, when it comes to MPV, many people think that this model is a larger and higher-grade van."

"Indeed, from the appearance of most MPVs, this model is not as good as the sedan stretch movement, not as stylish as the SUV, and the driving experience is not satisfactory, especially for the pursuit of driving experience and handling of the owner, MPV can only be regarded as a means of transportation with more people."

"These two somewhat contradictory statements are destined to polarize the MPV market in the future."

"On the one hand, high-end MPVs, like the dreamers of Xingchen Motors, are likely to be as popular as Toyota's Alpha."

"On the other hand, there may be some markets for low-end MPVs."

"Of course, there should be some people who buy a family MPV like the Honda Odyssey."

Zeng Guangda talked around and around, but Zhang Jiaqi was dizzy.

Is this MPV promising or not?

Does Yangcheng Automobile Group want to engage in MPV?

Thinking of this, Zhang Jiaqi asked directly: "Then do you think it is necessary for us to develop an MPV like Xingchen Automobile?" ”

"For example, we will develop an MPV with a price of about 200,000 yuan against the Toyota Alpha."

"Is there also some market?"

When Zhang Jiaqi said this, Zeng Guangda didn't dare to draw conclusions easily.

Alpha sells for millions of yuan, and if Yangcheng Automobile imitates Alpha's MPV for 200,000 yuan, it is really possible to sell well.

But in that case, the relationship between Yangcheng Automobile and Toyota Motor will definitely be affected.

It would be even more impossible to imitate the dreamer directly.

So Zeng Quanta didn't know how to answer for a while, so he could only give an ambiguous word, saying: "I think the MPV market is still too niche, and the market space will be larger after the penetration rate of cars is further improved." ”

"In the future, we will definitely do MPV, but I think it may not be now."

"Of course, if you have to start now, it's not impossible."

"However, our own product positioning may be more precise, otherwise it will be a big problem to find a selling point at that time."

"Now that GM-Wuling has begun to exert its strength in the low-end MPV market, it may break out of a different path in the future."

"Similarly, Xingchen Automobile's efforts in the high-end MPV market may also bring a different trend to the domestic MPV market."

"In the future, maybe we will work the mid-range MPV, and the opportunity will come."

Zeng Guangda said this, but Zhang Jiaqi didn't know how to refute it.

But he also understood what the other party meant.

Now is definitely a wait-and-see period for a while.

At least until the dreamer succeeds, Yangcheng Automobile will begin to lay out the MPV market.

The top priority is to develop a few more SUV products to boost sales.

……

The dreamers of Xingchen Automobile have already begun to publicize, and the test ride and test drive activities of the media are naturally about to start.

It stands to reason that an MPV model will not invite too many heavyweight media to participate in your test drive.

After all, this model is too niche.

But if this MPV is produced by Xingchen Automobile, the situation is obviously different.

The location is still in Zhucheng, and Xingchen Automobile likes to hold test rides and test drives here.

This time, it is also the first time that the interior of the dreamer has appeared in the eyes of the media, and the follow-up promotional materials will definitely be more abundant.

"Airline seats, panoramic sunroof, inductive power tailgate."

"10.1-inch central control LCD screen!"

"The three-zone automatic air conditioning system, as well as the air purifier, ensure that the interior environment is always pleasant."

"The interior is made of genuine leather and solid wood panels, creating an atmosphere of nobility and elegance."

"Multiple airbag protection, including front dual airbags, side airbags, and curtain airbags, provides consumers with all-round protection."

"Each seat has an LCD screen on one side to control seat heating, ventilation and massage settings."

"The huge car refrigerator with a volume of 12.5L can hold 6 bottles of mineral water and 6 bottles of Coke at a time, which is completely enough for the whole car to drink."

"Another highlight of the Dreamer's car refrigerator is the unique double-door double-layer design in the same class, which can be freely accessed by the front and second row occupants, and the life in the car is full of convenience."

Lin Jiayan held a notebook and quickly recorded the relevant information of the dreamer.

These things will soon appear in the articles on the NetEase Auto Channel.

There are so many automotive media today, and the press release of Xingchen Automobile has not yet been issued, and it depends on the efforts of each media themselves.

"It seems that Xingchen Automobile really wants to make the dreamer a business car for national stars and rich people to travel this time."

"At this level of comfort, I have no interest in Mercedes and BMW since I got in."

"What a large SUV is not as comfortable as the second row of seats of the dreamer."

"It's not an exaggeration to say that it's a first-class airline seat."

Fang Dawen was lying on the seat in the second row, looking very enjoyable.

He is also a person who has test-driven many models.

But this time the dreamer gave him a completely different feeling.

Many people are prejudiced against MPVs, but if you don't like to drive, or don't drive often, but you have to ride a car often, then after a test ride of MPV, there is a high probability that you will like this subdivided type of model.

The ride comfort of people is really not comparable to other models.

It's really better, it's estimated that Toyota Coaster has a more special configuration model.

A Coaster the size of a minibus, if there are only a few seats in it, and the rest are comfortable configurations, it will be the same as a mobile RV.

However, that kind of car is not allowed to be driven by a person with a C1 driver's license, and it is destined to be a competitor of the same level as MPV.

"Alpha sells for more than a million, and this car is much stronger than Alpha."

"I think it's necessary for Xingchen Motors to consider launching a right-hand drive model, so that the stars of Hong Kong and Taiwan can also feel the charm of dreamers."

"With a dreamer, what more alpha do you need?"

Lin Jiayan's view should represent the views of many media people today.

Everyone is really not just because they took the car and horse fee of Xingchen Automobile, they have to say good things for others.

But after comparing the dreamers, I really felt that I couldn't find an opponent.

It seems that Autohome once said that "new species are born in the MPC market, and there are no natural enemies" is very reasonable.

Of course, Lin Jiayan would definitely not say this in front of Fang Dawen.

"This proposal will be put forward with Minister Zeng of Xingchen Automobile when we have an exchange at dinner tonight."

"Normally, Xingchen Automobile's products are to be sold all over the world, and it should also be a model with a design for the right hand drive."

"It's just that this time the dreamer may be more interested in opening up the situation from China, and then expanding overseas markets."

"This should be a little different from the previous layout of Ziweixing and Starry Sky Sports Car."

Fang Dawen is also very familiar with Xingchen Automobile.

So this time, he can clearly feel the changes in Xingchen Automobile's marketing plan.

"The MPV market is relatively special, and what impresses everyone the most is the nanny car that belongs to the star."

"In this regard, Nanshan Film and Television, a subsidiary of Nanshan Group, is now one of the top film and television companies in China, and it can use the resources in its hands to quickly let dreamers open up the situation in this market."

"When the time comes, when I go to talk about cooperation with foreign dealers with domestic performance, it is estimated that it will be better to talk."

He Ling analyzed this, and Fang Dawen couldn't help but nodded.

Indeed, this is the truth.

If you've already succeeded, then others will have more confidence in you.

On the contrary, if you sell very poorly in Huaxia and want to rely on the overseas market to turn over, other dealers are not vegetarians.

"There are so many media here today, this is a relatively large event that Xingchen Automobile has done in the past six months."

"If the sales of the dreamer really rise by then, it means that domestic consumers have completely accepted the high-end luxury brand positioning of Xingchen Automobile."

"When we talk about luxury cars in the future, it will not be ABB's pattern, but XABB, or XBBA."

Fang Dawen gave his own judgment very presciently.

Last year, Xingchen Automobile's domestic sales surpassed Audi and became the champion.

This year, there is a high probability that it will continue to lead.

In the future, it will be very difficult for other brands to pull down Xingchen Automobile.

In this way, isn't the pattern of XABB about to start to take shape?

"Produced by the stars, it must be a high-quality product!"

"Produced by Nanshan, it must be a high-quality product!"

"This kind of concept, this kind of statement, has now slowly begun to take root in people's hearts."

"The appearance of the dreamer is so stunning, the interior configuration is so rich, the power is so surging, and the publicity is so powerful."

"If none of these models succeed, then I don't know what else might succeed!"

With Lin Jiayan's evaluation, the publicity and popularity of Xingchen Automobile Dreamer in various automotive media have entered a new stage.

It's obviously not officially listed yet, so why does it feel like it's already on fire?

(End of chapter)