When China's automobile companies were paying attention to the topic of General Motors' bankruptcy and rising domestic sales, something happened that many Chinese people did not realize.

In the early morning of June 9, 2009, Apple held a worldwide developer conference in San Francisco and released the Iphone3GS.

This smart phone is Apple's first model to officially enter China.

Although the most familiar thing in later generations is iPhone4, but for Huaxia smart phones, it is obvious that the meaning of 3GS is even more different.

So other people didn't pay special attention to this news, but Cao Yang asked the employees in the United States to buy a batch of 3GS and carry it back for everyone to study.

Of course, when it comes to research, it is actually to understand the situation of the opponent.

Because since last year, Nanshan Group has officially carried out the establishment of the mobile phone project, and now the prototype has also come out.

Apple's 3GS has been released, and the classic iPhone 4 will be released next year.

In this case, the Nanshan mobile phone, which is the same as the iPhone4, is about to officially start publicity.

How to do the press conference?

How to decide on the name of a mobile phone company?

When is the mass production schedule?

How is the selling price determined?

These things need to be discussed in detail internally.

"Mr. Cao, the iPhone 3GS is only available in a black color version, and it uses a non-matte plastic back cover."

"Just below the screen is the home button of the phone, and on the side, there is no button on the right side; On the left side, there are volume and mute toggles. ”

"At the top end is a standard 3.5mm headphone jack, SIM card slot, and phone power port."

"At the bottom is the speaker and data cable interface, then in the upper left corner of the back is the camera, and the central Apple logo and at the bottom is the model information."

"Overall, compared with the 3G released last year, there is no big difference in appearance, but there is a relatively big improvement in performance."

"Its processor frequency is 667 MHz; It supports the OpenGL ES 2.0 image processing engine and has 256MB of RAM. ”

"The iPhone 3GS is 2x faster, 2.1x faster than ever for text messages, 3.6x faster for running Excel attachments, and 2.9x faster for opening large web pages."

"The iPhone 3GS has increased the continuous talk time from 10 hours on the iPhone 3G to 12 hours, and the Internet time with Wi-Fi has increased from 6 hours to 9 hours."

"The music playing time has been increased from 24 hours to 30 hours, and the video playing time has been increased from 7 hours to 10 hours."

"Such a product, Unicom is ready to be introduced as a contract machine, and the sales prospects in the United States are also optimistic by many people."

"Although Nokia and Motorola think this phone is nondescript, it is indeed a subversive difference from traditional mobile phones."

Xia Qingqing is now the deputy general manager of the mobile phone project, and he is naturally very concerned about the situation of Apple's mobile phone.

Nanshan Group's mobile phone project is an extension of the semiconductor project, and it is also an expansion of the automobile project, which has undertaken many meanings and is very valued by Cao Yang.

Xia Qingqing also knows this.

So Apple's developer conference in the United States has just ended, and Xia Qingqing sorted out the relevant information overnight and compared it with the products he is developing.

"At this time, Apple's mobile phone is also attractive, which is not a bad thing for us, but a good thing."

"Although our smartphones have a crushing advantage over the Apple 3GS, in the end, we still have to grab market share from Nokia and Motorola."

"In this process, we must first find a way to make a name for ourselves and let everyone know that Nanshan Group also has a mobile phone business."

Cao Yang knew that the era of smartphones was coming soon.

If Nanshan Group can get a piece of the pie here, it will be of extraordinary significance to both the automotive business and the semiconductor business.

It can be said that other companies engage in mobile phone business, maybe it is a business.

But for Nanshan Group, the mobile phone business is part of the group's ecosystem.

When the time comes, the entire ecosystem promotes and supports each other, which is definitely not something that ordinary enterprises can compete.

"We are already planning to hold a launch event for the mobile phone project on June 19, when the brand name of the mobile phone and the first product will be announced."

"With the way we look now, we have a crushing advantage over all our competitors."

"The only regret is that the processor used in the mobile phone still has to be purchased, and some other components have not yet been completely localized."

"But by the time we launch the second generation next year, the situation should be very much better."

Xia Qingqing is relatively clear about the situation of the mobile phone project.

She is very confident in her own products.

After Cao Yang, a master designer, its appearance is absolutely invincible.

"Have you all figured out the name of the mobile phone company?"

"This is a major event related to brand building in the future, and it is best to remember it well and be meaningful."

In addition to the content of product planning, the rest of Cao Yang was handed over to Xia Qingqing and Zhang Jing, the two deputy general managers.

Engaging in technology, Xia Qingqing may not be very good at it.

But when it comes to marketing and other things, her performance is still very eye-catching.

"Honor Phone!"

Xia Qingqing didn't think much about it, and directly came up with a name.

"Mr. Cao, after many discussions within our team, we feel that the name Honor mobile phone is the most appropriate."

"On the one hand, we hope that the mobile phones produced by the company can give consumers a sense of glory after using them, and feel that they are using high-end mobile phones and have face."

"On the other hand, we hope that the mobile phones produced by the group can become the glory of the mobile phone industry in China."

"Now, although there are many domestic mobile phone brands, foreign mobile phone brands such as Nokia, Motorola, Sony Ericsson and Samsung are highly recognized in the market."

"We hope that Honor mobile phones can change this situation and make everyone feel that it is also a very glorious thing to use Honor mobile phones."

"We even hope that Honor mobile phones can be made into high-end brands like Xingchen Automobile."

Obviously, Xia Qingqing is not a name that is said casually, but a series of considerations have been brewing behind it.

Up to now, as long as Nanshan Group has entered the field, it has been the strongest in China, and even among the best in the world.

Naturally, she didn't want the mobile phone project to drag on.

Seeing the appearance and configuration of his first mobile phone with his own eyes, Xia Qingqing is very confident in the future.

This is an important opportunity for Huaxia's mobile phone industry to subvert foreign giants.

"Honor phone?"

Cao Yang didn't expect Xia Qingqing to actually come up with this name.

"Compared with Nanshan mobile phones, this name is indeed more distinctive."

The name Honor mobile phone has been proven to be successful, and Cao Yang naturally has no opinion.

Anyway, now Huawei has not established a sub-brand of Honor mobile phone, and it doesn't matter if you take it and use it yourself.

Moreover, Cao Yang believes that the Honor mobile phone in the hands of Nanshan Group will definitely achieve greater results than in history.

When the time comes, with Xingchen Automobile and Nanshan Semiconductor, it may bring a surprise to the world in the future.

"Yes, we have had many discussions within the team, and we think so."

"In addition to the name, our first product is going to be called the HONOR 3G."

"On the one hand, this is to tell everyone that our mobile phones support 3G networks, which is a good selling point now."

"On the other hand, Apple's product last year was called iPhone 3G, and this year it was just released called iPhone 3GS, we use a similar naming rule, and when the time comes to the conference, you can just take each other over and compare it, so that they can set off the excellence of HONOR 3G."

The marketing routine of touching porcelain has been played by Xingchen Automobile.

Xia Qingqing is not the first day to come to Nanshan Group, and naturally has a deep understanding of this.

Now the Honor mobile phone has been officially released to the public for the first time, and the first product is so special.

If you don't pull a few opponents over and step on it, it's a bit of a waste.

Maybe when the time comes, the video of stepping on the opponent will become an important milestone in the history of the development of Huaxia mobile phones in the future.

Xia Qingqing has already thought about how he will pull Apple, Nokia, Motorola and other companies over as stepping stones when the time comes.

As long as it is good for the Honor phone, she doesn't mind that she will offend people at all.

If you are offended, you are offended!

Anyway, everyone is a competitor, even if the press conference is not offended, it will be offended in the future.

In this case, it is definitely necessary to consider the problem from the perspective of maximizing the interests of Honor mobile phones.

"Yes, you can formulate a specific marketing plan, and when you finally press the conference, you will also release it on stage."

"If the first product of Honor Mobile Phone can be completely popular across the country, then I don't have to occupy the position of general manager of Honor Mobile Phone."

If you want a horse to run, you have to let the horse graze.

Xia Qingqing's pursuit of personal wealth is not so strong, but she is still very interested in some fame and the position of strong women.

Of course, Cao Yang will give a high salary.

High positions, no problem either.

As long as you're strong enough.

Otherwise, if all the businesses of Nanshan Group need to rely on Cao Yang to manage by himself, it will be an unrealistic thing at all.

"Mr. Cao, I don't have any popularity now, and the press conference of the Honor mobile phone will be released by you on stage, will it be more beneficial to the promotion of the product?"

Although Xia Qingqing also wanted to stand in the center of the stage very much, she knew that Cao Yang was definitely more suitable than herself.

However, this time Cao Yang's attitude was very firm, saying: "Honor mobile phones are not sold by my fame, but by relying on their unique smartphone positioning and stunning appearance to attract everyone's attention." ”

"AS LONG AS THE APPEARANCE OF OUR HONOR 3G IS OFFICIALLY RELEASED AND THE CONFIGURATION OF ALL ASPECTS IS ANNOUNCED, IT WILL NATURALLY CAUSE A HUGE RESPONSE IN THE MOBILE PHONE INDUSTRY."

"As a subsidiary of Nanshan Group, Honor mobile phones are destined to attract the attention of many people as soon as they come out."

"Whether or not I want to go on stage at this time at the press conference doesn't make much sense."

Since Cao Yang wants to delegate power, he naturally has to let it go more simply.

can't let the people below do it, but the honor has been taken away by himself.

With such a team, there will definitely be problems.

At least Cao Yang himself is not such a person.

"Our HONOR 3G is indeed good enough, not afraid of any comparison, and it can attract everyone's attention as soon as it is launched."

"However, although the conference is scheduled for June 19, ten days later than Apple's developer conference, our launch time may not be until August."

"There is some time in between that that needs to be used to debug the production line, improve the yield rate and so on."

Nanshan Group's mobile phone project was officially launched in the second half of last year.

Although the development of mobile phones is not as difficult as that of cars, it has not taken a year to make a new product from scratch, and some time must not be saved.

This is still the situation where Nanshan Equipment personally went down to help design most of the mobile phone production lines.

Otherwise, it would be good to be officially launched at the end of this year.

However, at that time, maybe Apple saw that its iPhone 3GS had no advantage, and immediately referred to the appearance of the Honor mobile phone and made its own new product.

That is not the situation that Cao Yang wants to see.

After all, if there is no accident of Cao Yang, Apple's iPhone4 next year will be the most classic smartphone in history.

Many female students can consider any price for this mobile phone.

After buying this mobile phone, many people are very proud when they use it.

This kind of scene rarely happens in other mobile phones.

Cao Yang also hopes that one day, the products of Honor mobile phones can also reach such heights, which is very remarkable.

"Then there are still two months to go, and it's not completely impossible."

"However, I think we can start online pre-sales after the launch event, and deliver some products every day in small batches."

"In this way, the Honor mobile phone can be kept hot enough, and it can also allow a small number of people to buy this mobile phone, and let some people who are not bad at money go to scalpers to buy it at a high price."

"If the story in this works well, it is very meaningful to enhance the brand power of Honor mobile phones."

"Even taking this opportunity to completely establish the position of the high-end mobile phone brand of Honor mobile phones, there is no problem."

Cao Yang has seen a lot of hunger marketing in later generations.

As long as the product is good enough, the popularity will remain high at all.

Even if Nanshan Group doesn't help with publicity, the spontaneous publicity of netizens and some bloggers can make Honor mobile phones popular all over the Internet.

At that time, there will be no need to worry about sales at all.

"No problem, if it's just a small-scale delivery, it can be completed in our trial line."

"Delivering thousands of units a day is still not too much pressure."

"But after our automated production line was completely mass-produced, the production capacity exploded all at once."

"At that time, the relationship between supply and demand will change immediately, and the situation of price increase will definitely disappear.

Xia Qingqing is naturally very aware of the benefits of Cao Yang's set of operations, and is also very willing to follow this trick.

However, she also has her own concerns.

The factory of Honor mobile phones was built according to the annual production capacity of 5 million units.

If you work overtime on weekends and change from two shifts a day to three shifts, it is not impossible to sprint to an annual output of 10 million units in extreme cases.

Although according to the opinion of later generations, this sales volume is nothing at all.

But the smartphone market in 2009 was still very remarkable.

After all, Apple sold 11.63 million mobile phones in 2008.

As soon as Honor mobile phones came up, they set a goal of producing more than 5 million units per year, which can be said to be very challenging.

AFTER ALL, IF HONOR MOBILE PHONES WANT TO MAKE THEIR HIGH-END IMAGE DEEPLY ROOTED IN THE HEARTS OF THE PEOPLE, THE PRICE OF HONOR 3G WILL NOT BE LOW.

At that time, that output value is also very scary.

"I BELIEVE THAT THE IMPACT OF HONOR 3G ON THE MOBILE PHONE MARKET IS DISRUPTIVE."

"At that time, we can even engage in marketing with luxury models such as Xingchen Automobile and Jaguar Land Rover, so that everyone can fully realize the high-end attributes of Honor mobile phones."

"As far as the appearance of our mobile phone is concerned, many girls can't move it away after looking at it."

"When the time comes, each of the stars of Nanshan Film and Television will be sent one, and the publicity effect will come up at once."

"And this mobile phone is very suitable for advertising placement in urban dramas."

"In the future, all film and television dramas invested by Nanshan Film and Television, but whenever there is a close-up of the mobile phone, the Honor mobile phone must be used."

"Once this trend is formed, the leader of the smartphone market in China must belong to us."

Cao Yang is still very confident in Honor mobile phones.

Although there are some things now compared to Apple's mobile phone, the technical background is a little worse.

But with his special existence, there is no need to worry about being surpassed by Apple at all.

Even Warwick and the Xiaomi mobile phones that will be established in the future have nothing to worry about.

Even Cao Yang feels that the emergence of Honor mobile phones is likely to make Xiaomi and other Chinese smartphone manufacturers born in advance, and the mobile phone market in China will enter the era of smart phones faster than in history.

When the time comes, the collapse of Nokia, the traditional mobile phone overlord, is likely to be faster than everyone imagined.

Your phone can't be broken, your phone can smash walnuts, and your phone is cost-effective......

None of these advantages make sense.

My phone is smarter than yours, and that's enough!

What has been proven by history, Cao Yang is not worried at all.

"That's right, the advantages of our Honor mobile phones are too obvious."

"Some media in the United States predict that Apple's global sales of this generation of smartphones will reach about 20 million."

"That's basically a year's worth of sales."

"Compared with this number, our annual production capacity plan of 5 million units is really not an exaggeration at all."

"When the time comes, maybe you will really have to work overtime every day."

Thinking of that huge order, Xia Qingqing's heart was full of expectations.

If this idea really comes true, then she Xia Qingqing has the hope of becoming one of the most famous women in the Chinese entrepreneur circle.

For Xia Qingqing, who has a very good family background, this is her pursuit.

"Last year, the global sales of mobile phones were 1.18 billion units, and the sales of Huaxia were 149 million units."

"Compared with this sales, 5 million, 10 million, or even 20 million is completely insufficient."

"Nokia, Samsung, Moto, LG, Sony, these five brands were the top five mobile phone sales in China last year, but Nokia alone occupied more than seventy percent of the market, which is equivalent to Nokia's sales in China exceeded 100 million units."

"So in the future, when Honor Mobile sets goals for itself, it must be bold and bold."

"For example, the second factory of Honor's mobile phone factory, after the press conference, it can be built in combination with the market response."

"IF THE SPEED IS FAST ENOUGH, IT WILL BE ABLE TO CATCH UP WITH THE USE IN THE FIRST QUARTER OF NEXT YEAR, AND THEN IT WILL BE THE TIME WHEN HONOR 3G WILL START TO EXERT ITS STRENGTH."

"At the same time, more mobile phone production lines can also be planned, so as not to produce when the order comes, but we have no way to produce, which is a pity."

Cao Yang is very confident in the smartphone market.

If there is no 3G network now, then no matter how good the Honor mobile phone is, the market will not be large.

After all, the Internet speed is so slow, it really affects the experience.

But now that 3G has begun to be popularized, 4G is already considering starting to build base stations, and the spring of smartphones is really coming.

In other words, the spring of smartphones has come.

Historically, the smartphone market in China actually relied on the iPhone4 to really stimulate.

In the years that followed, it was a complete explosion of growth.

Now with Honor mobile phones, the rise of Huaxia smartphones began in 2009.

It is estimated that do not wait until 2012, Huaxia smartphones will be able to occupy half of the country, or even occupy eighty percent of the market share.

At that time, as the Glory mobile phone that eats the largest piece of meat, it must already be a giant-like existence.

Not to mention the annual sales of hundreds of millions, at least the sales of more than 100 million are still worth looking forward to.

In the face of such a large sales volume, it is definitely not possible to think about the production line in advance.

"Mr. Cao, although our mobile phone production line has a high degree of automation, it is inevitable that many workers are required to complete some processes."

"Now that the mobile phone industry is actually becoming popular, I think it's okay if the company has two factories of its own."

"More capacity will be handed over to the foundry?"

Xia Qingqing immediately put forward a very bold plan.

With the advent of the smartphone era, Nanshan Group must not be absent.

But for the production of smartphones, Nanshan Group does not necessarily need to hold it all in hand.

Especially in the future, if the quantity increases, the number of workers needed for the production of smartphone factories alone may be tens of thousands, or even hundreds of thousands.

This is a big burden for Nanshan Group.

After all, the treatment of Nanshan Group is well-known in the industry.

"This direction is not impossible, you can come up with a specific plan, and then try to find a few foundries to cooperate, and then further determine the specific plan in the future."

Cao Yang is naturally very familiar with the mobile phone OEM.

BYD is the only one who can do this business.

When the time comes, you can really consider cooperating!

(End of chapter)