June 19, 2009.

It was an ordinary day, but it was destined to be something unusual.

The Honor mobile phone launch conference was held on this day.

At this time of every year in the future, Honor Mobile will also hold a global developer conference.

At that time, this day will surely become an important day for the mobile phone industry.

Compared with the new product launch conferences of other mobile phone companies, the Honor mobile phone press conference can be regarded as a gathering of big guys.

Of course, the main ones who come are the bigwigs of the automotive industry.

It's a different kind of scenery.

"Mr. Zhu, I just met the senior executives of many automobile companies such as Mr. Wang of BYD, Mr. Zhang of Yangcheng Automobile, Mr. Yin of Chery Automobile, and Mr. Yi of Changan Automobile."

"It seems that the influence of Nanshan Group in the automotive industry is really huge."

Tao Wen followed behind Zhu Zhengfeng and kept looking at the crowd at the press conference.

If it weren't for the posters reminding her that this was the launch of the Honor mobile phone from time to time, she would still feel that she had come to a grand event in the automotive industry.

After all, it's not easy to see so many executives of a car company on the same occasion.

Normally, even if it is a new product launch of an automobile company, it is impossible to invite so many senior executives to attend.

That is, the Honor mobile phone is such an alternative, which can be regarded as a miracle.

"Whether it is Nanshan engine or Nanshan gearbox, or Nanshan auto parts and Nanshan equipment, Nanshan Group is a well-deserved leader in China."

"They are also far ahead in terms of special steels and carbon fibers."

"Basically, as long as it is a car produced in China, especially a self-owned brand car, it is very difficult to avoid Nanshan Group."

"Judging from the situation in the past so many years, Nanshan Group's eating appearance is still elegant, leaving everyone with a decent space for development."

"Besides, this time it is a mobile phone conference, there is no competition with everyone, and it can even provide you with some different ideas, so everyone's enthusiasm to participate in the conference will naturally come up."

Zhu Zhengfeng expanded his thoughts to other people, and he could understand why it was so lively today.

A mobile phone conference has become a high-level gathering in the automotive industry, which is no one.

It is estimated that when the Huaxia Automobile Association saw this scene, its heart was also sour.

Sometimes they have events, and there are not as many car company CEOs as there are this time.

"The Honor mobile phone has made the battle so big, don't mess it up when the time comes."

"Otherwise, the influence of Nanshan Group will drop by a step."

Chuncheng Automobile Group now has a very close cooperative relationship with Nanshan Group, and Zhu Zhengfeng naturally hopes that Nanshan Group can continue to grow and develop, so as to provide a more powerful boost to the joint venture.

As for whether this will affect the status of Chuncheng Automobile Group in the domestic automotive industry......

Now it seems that there is no need to dwell on this issue.

Because everyone knows that the big brother of Chuncheng Automobile has no way to compare with Nanshan Group.

"Probably not."

"Mr. Cao should have fully confirmed the products of Honor mobile phones before allowing Honor mobile phones to hold such a press conference."

"I even saw Deputy Director Xia of Huaxia Station attend this event just now."

"It is estimated that there are also many leaders from Lingnan Province and Yangcheng City."

"In this case, I think Mr. Cao should have some big move to hold back and haven't let everyone know yet."

"Only in this way can it be logically justified."

Inadvertently, Tao Wen basically said the truth.

And he is also very curious about today's event, not only Zhu Zhengfeng.

As the most professional IT website in China, Wu Xuebin, editor-in-chief of Zhongguancun Online's mobile channel, and Xie Min, editor, also came to the scene today.

They didn't know much about the Nanshan Group before, but they had also heard of the daimyo.

This time, I came to participate in the press conference of Honor mobile phones, and I made up my homework.

After many times of understanding, it is natural to know the strength of Nanshan Group, an industrial giant.

Now Nanshan Group's Honor mobile phone is about to release a new product, and they are still looking forward to it.

Otherwise, Wu Xuebin, the editor-in-chief, would not have personally dispatched it.

"Nanshan Group has its own mold company, its own semiconductor company, and many parts on mobile phones can be produced by itself."

"If they want to make a name for themselves in the cost field and launch a cost-effective model, they may be able to kill their way out."

"For example, benchmarking Nokia N97 and making an N97 with a price of more than 1,000 yuan comes out, and the sales are still guaranteed."

As a professional media person in the mobile phone industry, Xie Min can think of the most feasible plan is this.

The Nokia N97 supports 48GB of storage, including 32GB of RAM and an expandable 16GB microSD memory card, which can store a large amount of music, media, and other content.

The N97 has a 5-megapixel camera and high-quality Carl Zeiss optical lenses.

When it was listed on Treasure Island at the beginning of this year, the price was as high as NT$26,550.

If the Honor mobile phone can come out with a similar product, or even a product with better performance, the price is really cheap, and the sales volume is definitely worth looking forward to.

This is also the path that Xie Min and other industry insiders believe is the most suitable for Honor mobile phones.

However, unfortunately, sometimes the views of industry insiders are often wrong.

"We'll find out soon."

"I hope that the Honor mobile phone will not be too ambitious, and what high-end models will be engaged in at the beginning, and if the sales are very bleak at that time, the brand will not have any sense of existence."

"The general strength of domestic mobile phone brands is not enough."

"Finally, I came to an Honor mobile phone with a strong background, and I still hope that they can succeed."

"In that way, the mobile phone market in Huaxia is more lively."

"Otherwise, if Nokia is dominant, the news we write is often the same, and netizens don't have much interest in watching it."

For media people, it is natural to watch the excitement and not dislike it.

The more news of all kinds in the industry, the bigger the matter, the more nourishing their life can be.

Otherwise, if nothing else, their lives would be difficult.

You can't just make up content there every day, right?

"Indeed, whether it is Lenovo in China, Xia Xin, or brands such as Tianyu and Dopod, compared with Nokia, Samsung, and Motorola, the gap is too big, and there is no power to fight at all."

"If there is a domestic brand that can compete with these big brands, then many of our articles are easy to write."

"At that time, the stimulating effect on domestic independent brand mobile phones will be much greater."

In an industry, what is most afraid of is a pool of stagnant water, and there is no future in that way.

As a product with a wide market space, mobile phones can reasonably attract countless manufacturers to enter this field.

But until now, there is no very good brand in China.

Even in the field of mobile phones, the performance of independent brands is far worse than that of the automotive industry.

This is also a more heart-wrenching point.

You must know that Huaxia sold 149 million mobile phones last year, and more than eighty percent of the market share was foreign brands.

There is still a big difference between this and the situation in later generations.

"Huh?"

"It's not Mr. Cao who came to power?"

Just when Wu Xuebin and Xie Min were talking softly, the press conference of Honor mobile phones was about to officially begin.

The screen on the stage also changed.

【HONOR Mobile Phone Brand Launch Conference and HONOR 3G Product Launch Conference】

The full name of this press conference is the first time it has appeared in front of everyone's eyes.

With the change of lights, Xia Qingqing followed the rhythm of the music and walked on the stage.

Today, she is dressed as a strong woman.

In his early thirties, he has a good figure and a strong aura.

As soon as Xia Qingqing appeared on the stage, she attracted a lot of attention.

And her personal information was duly displayed behind the screen.

Deputy General Manager of Honor Mobile!

There is no lofty title, but Xia Qingqing was able to preside over the press conference on behalf of Cao Yang, which can already explain a lot of problems.

"This Mr. Xia, is it the niece of Xia Hong of Huaxia Tai?"

Zhu Zhengfeng didn't have much contact with Xia Qingqing, but he had an impression of her.

It should be who mentioned Xia Qingqing's situation in front of him before.

"Yes, I used to be the head of the brand public relations department of Nanshan Group, but I didn't expect to be in charge of Honor mobile phones now."

"It seems that she is very valued within the Nanshan Group."

Tao Wen naturally knows a lot more about this woman who once had the same role as himself, and he knows a lot more than Zhu Zhengfeng.

"Mr. Cao is now considered to be famous, and he doesn't need an Honor phone to help him enhance his influence."

"It's actually good in this way, even if the Honor phone is messed up, it will have no impact on Mr. Cao."

Zhu Zhengfeng brought himself into Cao Yang's position, and he felt that many things could be figured out.

And just when the two of them were talking in a whisper, Xia Qingqing on the stage also officially started the most important "show" in his life.

That's right, the HONOR 3G launch conference is, in her opinion, a "show".

"I am very happy to be able to witness the historic moment of Honor mobile phone with you today, which will also be a historic moment for the Chinese mobile phone market."

Xia Qingqing's speech did not adopt the traditional routine model of thanks + review + outlook.

Instead, it cut straight to the topic as soon as it came up, without any official greetings.

This makes many traditional executives in the automotive industry feel a little unaccustomed and a little more expectant.

If everything is the same as the traditional thing, then everyone's gain today must be very limited.

There are different things that everyone wants to see.

As for the question of "politeness", this is not a problem at all.

Whoever of you is not followed by a bunch of people all day long behind the back, it's not bad for this day!

"During this time, there were a lot of news and comments on the Internet about Honor mobile phones, and I couldn't read many of them."

"I'm sure everyone has seen or heard about this at some point."

"What Nanshan Group shouldn't engage in mobile phone business, Honor mobile phones have no future, Honor mobile phones can't be compared to Nokia and the like, my eyes are spent."

As soon as Xia Qingqing said this, everyone immediately couldn't help but straighten up, full of interest in this press conference.

Dare to directly say the bad evaluation of Honor mobile phones on the Internet at the press conference, which is not something that ordinary companies can do.

Many times, the CEOs of various companies will selectively pretend to be blind on important occasions, as if nothing has happened in their company and everything is going well.

As long as the media is not deliberately disrupting, they often will not question people on such occasions.

Who knew that Xia Qingqing actually took the initiative to mention this topic.

"First of all, I still have to thank so many netizens on the Internet for their concern for Nanshan Group and Honor mobile phones."

"Caring is love, even if this love is sometimes unbearable, I don't feel bad."

"In fact, at the beginning, Mr. Cao arranged for me to be in charge of the Honor mobile phone project, and I didn't have any confidence in my heart."

"As everyone sees, Nokia is like a mountain in front of all mobile phone manufacturers, and there is no hope of transcendence."

"Not even to mention surpassing Nokia, even brands such as Samsung, LG, Motorola and Sony Ericsson are also much higher than the sales of other domestic mobile phone brands."

"Why does Nanshan Group think that its mobile phone project can survive in the market?"

If everyone had any questions, Xia Qingqing rushed to the questions.

This unique product launch conference really whetted everyone's appetite.

In particular, the media who came to the event were very excited.

There must be big news today!

Even if there is no big news, a lot of big news can be compiled in combination with Xia Qingqing's speech.

Even everyone vaguely felt that the Honor mobile phone might bring a huge surprise to everyone.

"Mr. Cao didn't explain much to me at the time, and he used an appearance drawing and a configuration table later, which directly filled our mobile phone project team with confidence."

"We honor mobile phones, what we want to do is not to compare with Nokia, not with Motoro Labi, we want to compare with the times."

"Honor mobile phones, to lead the times, to make products that are different from the mobile phones on the market."

Don't spend money on big words, Xia Qingqing must have a gimmick.

Looking at the speeches of the new car-making forces in later generations at the product launch conference, you can see that the gimmick is really important for publicity.

Even if you amplify your words, for the media, it is actually a good material for writing articles.

Xia Qingqing also has a deep understanding of this.

After all, she was in charge of brand public relations before, and she has encountered a lot of things in this regard.

The launch event of the Honor phone was broadcast live.

Although people from Nokia, Motorola, Samsung and other companies don't think that Honor mobile phones can make a name for themselves.

However, considering that there is such a big backer as Nanshan Group behind the Honor mobile phone, although these industry giants say that they do not attach importance to the Honor mobile phone, in terms of actual actions, they are actually more concerned about today's press conference.

Within Nokia, the sales department organized personnel to watch the launch of the Honor mobile phone.

Take a look at Nanshan Group, the company that is best at marketing in China, how they conduct mobile phone press conferences.

"Mr. Zhu, we don't know if this Glory mobile phone will work otherwise, but they are definitely very good at bragging."

"What else is an Honor mobile phone, leading the times, isn't this nonsense."

In a conference room in Nokia Huaxia, Sun Munan, the manager of the southern district, complained there with disdain.

Today, he stayed in the company with sales director Zhu Yaohui and others to watch the press conference of Honor mobile phones.

Tomorrow, Zhu Yaohui will simply report the content of this press conference to Zhao Kelin, the general manager of the company.

"Our Nokia occupies more than 40% of the market share of the global mobile phone market, and occupies almost seventy percent of the market share of the Chinese mobile phone market.

"Sometimes, though, the higher you jump, the more painful the fall becomes, and we don't have to worry about it."

"I don't believe that a manufacturer who has never made a mobile phone can still toss out any tricks."

Zhu Yaohui also felt that Xia Qingqing's words were a bit harsh.

It's so unpleasant!

The boss doesn't dare to say that, you are a newcomer in the industry and bragging!

Could it be that Nanshan Group is good at marketing, is this how it is marketing?

If that's the case, he feels that it is necessary to find a few familiar media to talk about this matter.

In particular, Xia Qingqing directly mentioned Nokia's name at the press conference, and vaguely revealed that he wanted to step on Nokia to get on the throne.

This made Zhu Yaohui even more dissatisfied.

In China's mobile phone industry, no one dares to provoke Nokia so boldly.

Do you really think that Nokia's No. 1 position in the industry is advertised?

"What I just said, I guess many people think it's bragging, painting cakes for suppliers."

"Actually, whether it's bragging, whether it's painting cakes, everyone will know later."

"Before that, I will briefly analyze the current situation of the mobile phone industry."

"As everyone knows, Nokia's position as the industry leader is as stable as Mount Tai, and no one can threaten it."

"Their mobile phones, even if they are entry-level mobile phones for hundreds of yuan, are very stable, drop-resistant and durable, and are welcomed by many people."

"These are facts, and we don't need to deny them."

"However, sometimes, in the face of the new era, in the face of new technologies, any giant is a paper tiger."

"When I say this, many people may not be convinced."

Xia Qingqing was a little nervous at first, but slowly she already enjoyed this rhythm.

The feeling of all eyes on her and everyone looking at her is so wonderful.

As for some people with disdain in their eyes, she didn't care at all now.

Time will tell!

The HONER 3G, which will be released later, will make you change your eyes again!

"I'll give you an example, like a Kodak camera, everyone should have heard of it."

"Kodak cameras, Kodak cameras and Kodak film to be precise, as brands in this market, are well-deserved big brothers, dominating this market for nearly 100 years, creating many unforgettable products."

"Since its founding in 1892, Kodak has followed the business model of razor blades."

"The razor blade business model, which is a pricing strategy in which goods are sold at a loss or at cost, instead relying on paired consumables to generate profits."

"In their business, Kodak sells cameras at very low margins and consumables such as film, chemicals, and paper at high margins."

"By the end of 1976, Kodak accounted for 90 percent of film sales and 85 percent of camera sales."

"This market share is higher than that of Nokia mobile phones, right?"

Xia Qingqing's speech successfully attracted everyone's attention.

Even in the live broadcast on the Internet, all kinds of swearful comments have begun to decrease.

"But the world was moving towards digital cameras."

"And many companies, such as Canon, Nikon, Fujifilm and Sony, are also growing into strong competitors in the market."

"But at that time, Kodak's huge profits came from film cameras, and their blind confidence in the market led to them not being ready to switch to digital camera systems."

"On January 13, 2004, Kodak announced that it would cease production of traditional film cameras in the United States, the Maple Leaf Nation and Western Europe."

"There are few ordinary consumers who will buy traditional cameras on the market today."

"It can be said that a generation of giant Kodak has fallen!"

"In a few years, if the news of Kodak's bankruptcy comes out, I hope everyone will not be surprised."

"For this situation, people may think that it is because Kodak does not have the technology of digital cameras, so it has been surpassed."

"In fact, it's the exact opposite of what everyone thinks."

"Many people may not know that the world's first digital camera was actually invented by Kodak engineers in 1975."

"Isn't that ironic?"

"Unfortunately, Koda failed to gain a foothold in the digital camera market in the end."

Xia Qingqing's case successfully attracted the attention of a group of bigwigs.

In particular, executives from various automotive companies who attended the event reflected on this case.

However, Xia Qingqing did not leave much time for everyone to reflect, but continued to speak.

"In the past, mobile phones were the market for traditional feature phones, and the typical representative was Nokia."

"These mobile phones are basically able to meet everyone's communication requirements, as well as some very simple other requirements."

"However, the mobile phone of the future will be the era of smartphones."

"The birth of the Honor mobile phone will be an obvious dividing line."

Regardless of whether the mobile phone companies recognize this or not, anyway, Xia Qingqing blew the cowhide out.

Honor mobile phones are new to the mobile phone industry, and if they don't attract enough attention, sales will definitely be affected by then.

"When it comes to smartphones, maybe people in the industry don't make a living."

"Nokia launched its first smartphone, the Nokia N95, in 2007, do you think it's a little similar to Kodak's invention of the digital camera?"

Xia Qingqing's speech made Nokia's people angry.

What does that mean?

Is it implied that Nokia is going down the old Kodak path?

You're not implicit, you're explicit!

(End of chapter)