The atmosphere of Nanshan Group these days is a little peculiar.

The development of the Honor mobile phone is highly confidential, and except for the core members of the project team, no one else knows about the situation.

Therefore, for most employees of Nanshan Group, there is no concept of what kind of products Honor mobile phones will launch.

However, in the past few days, public opinion on the Internet has been very unfriendly to Honor mobile phones.

Among the 100 people, 99 people feel that Honor mobile phones have no future.

This kind of public opinion trend is very rare.

At least when it comes to the Nanshan Group, there has never been such a thing in the past.

"Yingdong, in the past two days, several college classmates have talked to me about Honor mobile phones."

"I don't have confidence in Honor mobile phones, and I don't understand why our group wants to enter the field of mobile phone production."

"You are engaged in research and development, have you heard of the new products of Honor mobile phones?"

In the second dining hall of Nanshan Canteen, Xiao Rong and Zhang Yingdong chatted while eating.

During this time, Honor mobile phones are definitely a hot topic of discussion.

Most people don't know what the situation is about this project that suddenly appeared, and they can only guess there in combination with the situation on the Internet.

"It's only a few days since I found out that the company is actually engaged in mobile phones."

"Even when I heard about the suppliers of mobile phones, they didn't know that we were making mobile phones."

"Especially those core semiconductor manufacturers, they still think that the parts supplied to us are for Nanshan auto parts."

"The production of mobile phone cases is directly placed within the company, and there is no relevant information outside."

"The company raised the level of confidentiality of this project so high, there should be some reasons that we don't know."

Zhang Yingdong is more confident in the group's strategic decision-making.

So even if there are many bad voices on the Internet, he is still more optimistic about Honor mobile phones.

In particular, he heard that the Honor mobile phone was designed by Cao Yang himself, so he was even more confident.

So far, nothing Cao Yang has done has not disappointed everyone.

Zhang Yingdong feels that this time should be no exception.

"That being said, many reports and comments on the Internet are not without reason."

"If you look at the current mobile phone market, although almost 150 million units were sold last year, most of them are products of big brands like Nokia."

"For domestic miscellaneous mobile phones, there are still relatively few people who buy them."

"It's still very difficult for our Honor mobile phones to develop and grow in this chaotic situation, right?"

Xiao Rong's point of view is still very marketable.

Even within the Nanshan Group, there are many people who have similar concerns.

After all, this concern is not unfounded.

"At the beginning, the competition in the domestic automobile industry was actually relatively fierce, but Xingchen Automobile was able to stand out and have today's situation."

"As for Nanshan equipment and Nanshan auto parts, the situation is similar."

"But in the end, it was a success."

"The competition in the mobile phone industry is indeed fierce, but our group is not without advantages."

"Previously, the promotion of Xingchen Automobile could be carried out with the help of Nanshan Film and Television and Weibo, and when the time comes, the promotion of Glory mobile phones can naturally adopt similar plans."

"Although I may not be able to enter the top few sales lists, I think it is still possible to maintain a certain number of sales."

When Zhang Yingdong said this, Xiao Rong did not refute it again.

After all, from the bottom of her heart, she also hopes that the Honor mobile phone can succeed.

In this way, when she chats in front of her classmates in the future, she can be a little more confident.

In the face of the increasingly unfavorable situation of the Internet, Fang Sisi couldn't help but call Cao Yang.

"Ah Yang, there are a bunch of people on the Internet talking nonsense there, do you want me to let someone block some information on Weibo?"

As half of the proprietress of Nanshan Group, Fang Sisi is naturally very unhappy with those comments on the Internet.

Although some of the comments are more objective, it is easy to find a reason to refute them.

But Fang Sisi was still unhappy.

As long as it is related to the Nanshan Group, she can't listen to any bad content.

In her opinion, Nanshan Group is the best performing among all domestic enterprises, and it does not tolerate all kinds of criticism.

In particular, she knows some information about Honor's mobile phone and is very confident in Honor's new products.

In her view, Honor mobile phone has completely created a new situation in the domestic mobile phone industry and opened a new door for the Chinese mobile phone industry.

This kind of achievement was sprayed by so many people on the Internet, she definitely couldn't stand it.

Can't everyone have a little confidence in Honor phones?

"In a few days, it will be the Honor mobile phone press conference, and we will use products to refute those public opinions on the Internet."

"Let the bullets fly for a while now, we don't have to be so nervous."

"When the time comes, the more severely the person is scolded, the more serious the face will be slapped."

"At that time, the publicity effect will be more obvious, anyway, it will be a matter of a few days."

"If you want to wear a crown, you must bear its weight."

"In the future, the number of times Honor mobile phones will be scolded will definitely not be less."

"Even the better our new products are, the easier it is to attract criticism from traditional giants such as Nokia and Motorola."

"Everyone has quarrels and scolding, which is not a bad thing for enhancing the influence of Honor mobile phones."

"Even when we press the Honor mobile phone conference, we will pull out the highest-end products of various mobile phone manufacturers and compare them, step on others, and take the initiative to pull a hate."

As soon as Cao Yang said this, Fang Sisi probably understood the propaganda ideas of the Honor mobile phone.

However, she was still a little unhappy in her heart.

In particular, some people don't know why the scolding is more ugly.

"Then we're not going to respond at all?"

"Will everyone think that we are a sign of weakness?"

Thinking that the Honor mobile phone was on the hot search for the first time, it was actually scolded on the hot search, Fang Sisi was very unhappy.

So for the first time, she had the idea of taking the initiative to remove the news related to Nanshan Group from the hot search on Weibo.

"The current public opinion on the Honor mobile phone is like the accumulated strength before the eruption of a volcano."

"The more power this accumulates, the more violent it will explode when the time comes."

"The bigger the gap between the front and back, the more benefits Honor phones can get."

"Anyway, so many people are scolding now, at least let everyone know that Honor Mobile is such a brand new brand."

"To put it mildly, the popularity of Honor mobile phones is much higher than that of many domestic independent brand mobile phones."

"Many things in the entertainment industry tell us that black and red are also red."

Cao Yang said jokingly.

Seeing that Cao Yang thought about it so much, Fang Sisi slowly became less entangled.

However, those big Vs who scolded more ruthlessly were recorded by her arrangement.

In the future, we will have to let these people suffer a little loss.

Of course, there is no need to communicate with Cao Yang about this matter.

……

Various technology and digital channels are very active in news reports related to Honor mobile phones.

As an automotive media, everyone naturally doesn't want to miss this hot spot.

Those who engage in news media know the importance of hot topics best.

As long as it is the content that everyone is interested in, even if it is poorly written, the number of views will not be low.

On the contrary, if the topic is not interested, even if the writing is very good, the number of views is very poor.

For the Internet, the number of views is not only related to performance, but also to advertising costs.

Therefore, everyone is naturally looking for ways to link various news reports with hot topics.

"He Ling, I see that other automotive media mainly focus on the relationship between Xingchen Automobile and the brother company of Honor Mobile, and there is not much delving into the special significance of Honor Mobile Phone to Xingchen Motor."

"I think we can dig into this content and give you a different report."

Yu Yu has also browsed various popular reports on Honor mobile phones on the Internet in the past few days.

The current public opinion situation is relatively clear.

At this time, she naturally knew that Autohome should express its expectations for the future of Honor mobile phones.

But embarrassment is definitely not a no-go.

Many people know the relationship between Autohome and Honor mobile phones, if you blindly brag about it, when the competitor guides you a little, it will put you in an embarrassing situation.

This is a situation that Yu Yu does not want to see.

"I also want to dig into the content in this area, but I don't know how to start."

"After all, whether it's a mobile phone or a car, it's all been around for many years."

"The relationship between them has never been particularly close, and I don't think it's a good thing if we just pull them together."

"Unless we can find a good entry point where people can really see the close connection between mobile phones and cars."

He Ling's opinion is obviously more pertinent.

Autohome is a well-known website in the industry, and the reports on it naturally cannot be written in a mess.

Otherwise, the reputation is broken, and it will be a bit troublesome in the future.

In this regard, some websites have suffered in the past.

"In terms of entry points, I do have some ideas."

"I've heard Mr. Cao say that in the future, navigation, watching movies, surfing the Internet, etc. can be done on the mobile phone."

"And now there are more and more models with displays installed on cars, and in the future, mobile phones can be linked to the display screen to make this screen play a bigger role."

"Even install the mobile phone directly in the car to play some role in navigation or other aspects."

"As long as the performance of mobile phones can be continuously improved in the future, these ideas are possible."

As soon as Yu Yu said this, He Ling had more ideas.

Although these ideas may not be implemented in the end, it is okay to write an article to blow it up.

"Why don't I go and ask Nanshan Auto Parts and Honor Mobile Phone about the relevant situation and see if they can provide us with some materials?"

It is difficult for a good woman to cook without rice.

If you want to write an article well, you naturally need some materials.

However, for He Ling's proposal, Yu Yu reminded him and said: "Honor mobile phone should not provide any information to everyone before the press conference, but Nanshan Auto Parts can communicate with it." ”

"They should also be doing some pre-development in this area, and even some new models in the future, they are already introducing parts in this area."

With this conversation between Yu Yu and He Ling, the interior of Autohome also quickly took action.

The related articles will naturally be presented to you before the press conference of Honor Automobile.

Considering the special relationship between Autohome and Nanshan Group, many people will regard the opinions related to Nanshan Group on Autohome as the opinions of Nanshan Group.

This time, the article on the relationship between mobile phones and cars has also been specially interpreted by many car companies.

BMW, which has recently eased relations with Nanshan Group, is now in a meeting over this matter.

"McTie, do you think the connection between the mobile phone and the car's central display as mentioned above on Autohome is really that promising?"

With his left hand in his suit pants pocket, a cup of coffee in his right hand, and an unbuttoned shirt without a tie, he chatted with him in the lounge area.

The Huaxia market is determined to become the largest automobile market in China this year.

Therefore, the hobbies of consumers here have also begun to be taken seriously.

Various car companies are also preparing to introduce their latest global products into the Chinese market, looking forward to getting a share of the pie.

BMW cars are no exception!

The plan for the localization of X5 is already in the pipeline.

Even the X7 is in full swing on the German side.

In the future, the X3 model will be introduced to Huaxia.

In order to seize the market.

One of the responsibilities of BMW Huaxia is to collect the equipment and sales of competitors in the market and provide some reference opinions to the design department of the headquarters.

Obviously, the relationship between the central control display and the mobile phone has attracted the attention of Aimoha.

"At present, there is no way for Nokia and Motorola to have any direct interaction with the car for the products produced by mobile phone manufacturers."

"But I noticed that some time ago, Apple in the United States launched a mobile phone called the iPhone 3GS."

"In order to distinguish the difference from traditional mobile phones, they call that kind of mobile phone a smartphone."

"According to the current performance of Apple mobile phones, they can run some APPs on them, which can be used to surf the Internet, take photos, shoot videos and the like."

"If this kind of mobile phone can be connected to the central control screen through a data cable, it is theoretically possible to project the content on the mobile phone into the screen."

"For example, if you have a navigation app installed on your mobile phone, you can navigate through your mobile phone."

"Even the photos and videos stored on the mobile phone can be viewed on the central control screen."

"Consumers should still be very interested in these features."

"So I think there is some truth to the content introduced above by Autohome."

"But to really implement, I'm afraid it will take some time, and more smartphones need to appear on the market to make this feature on the car more valuable."

"Otherwise, you can't force consumers to change their mobile phones after buying a car."

McTeey's analysis can be described as well-founded.

After hearing this, Ai Moha couldn't help but nod and said, "Since this is the case, then we should pay more attention to the changes in smartphones on the market." ”

"However, according to you, only smartphones can fully interact with the central control screen of the car, and traditional mobile phones should not have this function."

"So will the Honor mobile phone that Nanshan Group has made this time also be a smartphone produced by it?"

I have to say that Amoha's speculation is still very reasonable.

Up to now, few people in China could have thought that the products of Honor mobile phones would be smartphones.

Most people think that Honor mobile phones are going to produce a competitive product to fight with Nokia.

After all, Nokia is now the undisputed king of the mobile phone market.

If latecomers want to enter the mobile phone market, they must normally consider snatching food from Nokia's mouth.

"Smartphones?"

McTee took a sip of his coffee and thought for a moment, feeling that the possibility was still very high.

"Nanshan Group's products are often very competitive in innovation, and this time the emergence of Honor mobile phones, many people on the Internet are not optimistic."

"But I think that Nanshan Group has been able to get to today's situation, and Mr. Cao's vision has played a very big role."

"Since Mr. Cao chose to arrange people to engage in the mobile phone business, then this business must also have special innovation."

"If Honor mobile phones produce smartphones, then this logic is right."

"I just don't know how they will innovate when the time comes, and what advantages the product has compared with Apple's mobile phones."

Although Apple's smartphones are not so famous, as a consumer electronics company, Apple's name is still known to many people.

Today they produce smartphones that are among the most famous and successful in the industry.

So if there are other companies that also produce smartphones, then everyone will definitely be tempted to compare Apple products.

Even when Honor mobile phones were developed by themselves, they also followed this path.

"I remember that the press conference of the Honor mobile phone also sent us an invitation, right?"

"I wasn't going to participate before, but now it seems that maybe it's a good idea to go and see it."

"Maybe this is another day to witness the historic subversion of the Chinese mobile phone industry."

At this moment, Aimoha decided in his heart to attend the launch of the Honor mobile phone.

See if the product released by the other party is the smartphone they just guessed.

If so, do their products have an advantage over Apple?

If it's really good, then maybe BMW will need to consider more about the compatibility with smartphones when designing the central control screen in the future.

……

Seeing that the Honor mobile phone conference is coming.

The various discussions on the Internet about Honor mobile phones have always been feverish.

But Nanshan Group did not say anything this time.

As a result, many stars in Nanshan Film and Television are looking for Zhang Songwen to inquire about whether they need their help to speak out on Weibo to support the Honor mobile phone.

There are even many celebrities who have taken the initiative to say that after the Honor mobile phone goes on the market, they will definitely support a few.

has been asked a lot, and Zhang Songwen is also a little unmotivated.

So he simply called Zhang Xin to him.

"Zhang Xin, do you know about the Honor phone?"

As a third-tier actress who is already well-known in the entertainment industry, Zhang Xin has enough resources to slowly improve herself.

In Nanshan Film and Television, most people also know that she is the boss's cousin, so Zhang Xin is naturally a good person.

Zhang Songwen sometimes has an undecided idea, but if it is inconvenient to harass Cao Yang all the time, he will discuss it with Zhang Xin.

Many times, Zhang Xin feels that it is more important, and if he can't make up his mind, he will call his father Zhang Fugui or Cao Yang directly.

"I saw that at the beginning, I used my trumpet to quarrel with some netizens on the Internet."

"But after I complained to my cousin later, he told me not to worry about it for now, and wait until after the press conference."

"What's going on now?"

Zhang Xin's words made Zhang Songwen breathe a sigh of relief.

Cao Yang said not to worry, then he can not be in a hurry.

Anyway, it's just a matter of a day or two.

"It's nothing, it's just that I see so many people on the Internet maliciously slandering Honor Mobile and Nanshan Group, I want to see if Nanshan Film and Television can help."

"Milai, Charlene, Song Siming, many of the company's artists or partners are asking me if I need help."

"So I also want to find out when it will be better for Nanshan Film and Television to help."

As soon as Zhang Songwen explained this, Zhang Xin understood it in seconds.

What is the situation in the entertainment industry, she probably knows.

Of course, what these people do is also normal.

For Nanshan Group, this is an important purpose of the establishment of Nanshan Film and Television.

"Let's wait for the Honor mobile phone press conference to pass."

"If any of them are interested in attending the Honor phone launch event, I can help with the invitation here."

"But Honor Mobile doesn't seem to have the intention of inviting celebrities to be spokespeople."

Zhang Xin said casually, and realized that his proposal didn't seem to be very good.

If you want various celebrities to go to Weibo to help promote it or something, there must be no problem.

But when you go to the site, it's a different story.

It's not that these people don't want to go, but if a star doesn't cooperate with this brand, it is very cheap to go to the press conference by himself.

This should be a taboo thing in the industry.

"Then when it's time to take a good look at the press conference of the Honor mobile phone on the Internet, and then make the next arrangement!"

Zhang Songwen expressed his concern for the development of the group and the new business of the group, which can be regarded as achieving the goal.

All that's left is to see how it performs later.

(End of chapter)