Chapter 529 Detonating the market, a machine is hard to find
Xia Qingqing has never been as bright as today.
In the first half, she was there to "brag", and many people in the audience looked at her with obvious special eyes.
BUT THINGS STARTED TO CHANGE WHEN THE HONOR 3G BEGAN TO BE OFFICIALLY UNVEILED, AND ONE FEATURE AFTER ANOTHER WAS INTRODUCED.
Now you can feel a trace of heat in the eyes of many people in the audience.
Honor phones are going to be on fire!
"In addition to the very convenient APP of AutoNavi Navigation, we have also moved the video website of Nanshan Film and Television to the mobile phone."
"As long as you have an HONOR 3G, you can watch all the TV series and movies on the Nanshan Film and Television website."
"Not only that, but we've also developed some really interesting little games for this netbook-like smartphone."
"In the future, various game companies can also develop similar products on their own and download and sell them on our Honor Mall."
"This approach will provide a very good outlet for many start-up game companies."
Xia Qingqing said while operating the HONOR 3G in his hand.
Just clicked on a TV series on Nanshan Film and Television, so that everyone could feel its power on the spot.
What everyone is looking forward to even more is the rehearsal of the next game.
Whether it was cutting watermelons, grabbing parking spaces, or defending turnips and the stripped-down version of Need for Speed, they all caused a burst of screams at the scene.
This press conference is a bit like a game showcase.
But the effect is very good.
After all, for consumers to convince them to accept a brand new product, then there must be a special selling point.
Smartphones simply say how smart they are, and there is no way for consumers to really feel the difference with traditional feature phones, so consumers will not pay for them.
Cao Yang also has a very clear understanding of this.
Autohome had previously developed the game Need for Speed to help promote the products of Xingchen Automobile, and the game division was officially established at that time.
Now let them develop a few simple mobile games, and naturally there is no problem.
To a large extent, creativity is the most important thing in the success of mobile games.
Everything else has to stand back.
Whether it's cutting watermelons, grabbing parking spaces, or defending turnips, the difficulty of development is actually not high.
It's nothing more than the first time everyone develops a mini game based on the Android system, and they need to run in.
However, judging from the results, these games are of extraordinary significance for smartphones.
It is a game that can be played by both men and women, young and old, and greatly increases the attractiveness of smartphones.
"Mr. Zhu, these little games seem to be much more interesting than snakes and the like."
"There doesn't seem to be a way to play similar games on our products, which is very bad for the sales of our mobile phones."
Sun Munan's face was now full of sadness.
Not to mention that I have to work overtime tonight, the information I sorted out is still a blow to my confidence.
It's been a good day......
"Seeing Xia Qingqing sliding around on the phone screen, I thought of a question."
"This HONOR 3G, in fact, is not without shortcomings."
"You think, such a big screen basically occupies the entire phone."
"As long as you accidentally fall on the ground, the screen must be broken, right?"
"The cost of repairs will definitely be high at that time."
"IN THIS RESPECT, THE HONOR 3G HAS NO ADVANTAGES AT ALL."
"All of our products are better than it in this regard."
"It's not even a little bit stronger, it's a world of difference."
"In extreme cases, our mobile phones fell from the second floor to the first floor and fell directly on the floor, and they can still be used normally when they are picked up."
"When you eat walnuts, you can use your mobile phone as a hammer to hit walnuts, these actions, HONOR 3G will never be able to do."
Zhu Yaohui quickly found an important shortcoming of the Honor phone.
For those of them who are traditional mobile phone manufacturers, the quality of a mobile phone is very important.
Among them, drop resistance is the most important point in quality performance.
ON THIS POINT, THE HONOR 3G DOES NOT HAVE ANY ADVANTAGES.
"This is also true, the so-called smartphones, often have a relatively large screen."
"Whether it is an Honor mobile phone product or our own product, it has this shortcoming."
"This screen is big, easy to break, not to mention, the maintenance cost is very expensive."
"It's definitely a very big burden on consumers."
"After all, no one's phone can be dropped once."
After Sun Munan listened to Zhu Yaohui's words, he finally spit out a depressed breath in his chest.
Nokia's advantages are still very obvious.
It's not something that the so-called industry novices like Honor mobile phones can surpass.
Those bells and whistles can only attract everyone's attention for a while.
In the end, it depends on the quality and cost-effectiveness of the product to attract people.
After thinking about these things clearly, Sun Munan and Zhu Yaohui's mood was much better.
At this time, Xia Qingqing on the stage also began to enter the link that everyone was most concerned about.
And she began to sell Guanzi.
"How much do you think such a high-end smartphone in the new era, which is comparable to a netbook and looks amazing, is it worth?"
With Xia Qingqing's words, many people in the audience couldn't help but start answering.
"5,000 yuan!"
"6,000 yuan!"
"8,000 yuan!"
"4,000 yuan!"
……
All kinds of sounds come and go, and the interaction effect is very good.
"OUR HONOR 3G COMES IN TWO VERSIONS, ONE WITH 16G OF RAM AND ONE WITH 32G OF RAM."
"In addition to that, we have two classic colors, white and black."
"The price of the 16G version, not 5,000, not 6,000, not 10,000, we only need 3,999 yuan."
"As long as you have 3999 yuan, you can take home the beautiful HONOR 3G."
"From now on, just take out this phone and attract the eyes of the people around."
"WITH THE HONOR 3G, YOU DON'T HAVE TO WORRY ABOUT NOT KNOWING WHAT TO DO WHEN YOU'RE BORED."
"In the future, everyone will only think that there is not enough time."
With Xia Qingqing officially announcing the starting price of 3999 yuan, many mobile phone manufacturers who paid attention to this conference were relieved.
The starting price is 3999 yuan!
Good!
I don't have any competition with me!
Even if it is Nokia, more than ninety percent of the products are priced below 3999 yuan.
IT CAN BE SAID THAT PURELY FROM THE PRICE POINT OF VIEW, THE HONOR 3G HAS ABSOLUTELY NOTHING TO DO WITH CHEAPNESS.
It can even be said that it is very expensive!
After all, this is only the price of the 16G version, and there is a 32G version that has not yet been announced.
"Our phone has a 5-megapixel front-facing camera, which is comparable to some entry-level digital cameras."
"When you buy this phone, you can save money on a digital camera."
XIA QINGQING NATURALLY KNOWS WHAT THE PRICE LEVEL OF HONOR 3G IS.
So how to persuade consumers to accept this price is naturally very artistic.
You can take pictures, you can watch movies, you can play games, you can navigate......
Such a smartphone sells for 3999 yuan, which doesn't seem to be an exaggeration?
"Of course, if you take more photos and videos, you will definitely take up more memory space."
"AT THIS TIME, THE 32G VERSION OF THE HONOR 3G COMES IN HANDY."
"AS LONG AS YOU SPEND AN EXTRA 1000 YUAN, THAT IS, 4999 YUAN, YOU CAN HAVE A 32G VERSION OF HONOR 3G."
"From now on, you don't have to worry about running out of memory!"
Xia Qingqing's words seemed to be a magic sound that entered the ears of many people.
Glory mobile phone, this time it's completely going to be on fire.
"Editor-in-chief Wu, do you think it will be possible for us to directly ask the honor mobile phone to sell us a few HONOR 3G mobile phones according to the price just announced?"
Xie Min in the audience is already a little eager to have an HONOR 3G.
Whether it's taking pictures, watching movies and television, or small games, they are all very attractive things for her.
"Normally, each manufacturer will send a product of its own to the visiting media, which is called to help experience and test."
"But Honor mobile phones do things very differently from other manufacturers, and I feel that they may not have this plan."
"As for you saying to buy a few in advance, it depends on whether this product of the Honor mobile phone is really ready to go on the market."
"If it is, then it shouldn't be a big problem, and they must be willing to sell this face to all kinds of media."
"If the prototype shown by Mr. Xia is really just a prototype, then it is estimated that we will have to wait a little longer."
Wu Xuebin is also very interested in this mobile phone.
He even thinks that this mobile phone will be a good gift item in the future.
The elders give it to the juniors, the boyfriend gives it to the girlfriend, and the godfather gives it to the goddaughter......
Although the price is not cheap, it is even expensive.
But with its appearance and configuration, it is not expensive.
"I'll ask later."
"They've already announced their prices, so they should be able to start selling."
"Otherwise, I would have missed out on such a good heat."
There are many media people with similar thoughts like Xie Min, and even other guests.
So when Xia Qingqing officially ended the press conference and announced that everyone could leave, the scene was a bit noisy.
No Q&A session!
The press conference of Honor mobile phone is so capricious!
I'll introduce you to a good product, and you're ready to buy it!
The main one is different from other manufacturers!
Soon, the demands of guests from all walks of life came to Cao Yang's side.
After all, no manufacturer's press conference sells mobile phones on the spot, and Honor mobile phones naturally have no plans in this regard.
"Mr. Cao, there are quite a lot of people who want to buy, and some people want five or six units alone."
"In this case, it doesn't seem so appropriate for us to send it directly."
"Why don't we give you a discount?"
Xia Qingqing quickly gave his own proposal.
This kind of thing must be answered quickly, otherwise there may be some chaos in the messy scene.
"OUR HONOR 3G CAN'T BE REDUCED IN PRICE, CAN'T BE DISCOUNTED, NO MATTER WHO BUYS IT."
"But if you buy this mobile phone today, we can give an additional high-performance power bank produced by Nanshan Battery, and at the same time give an additional broken screen insurance."
The discount is definitely to be given a little.
But Cao Yang didn't want to give it in the form of a discount.
This is not good for the subsequent sales of mobile phones.
But it's not the same to send things, no matter how it is transmitted, in the end, these mobile phones are sold at the original price, and no one can deny it.
As for the people who buy later, there are no giveaways, that's also normal.
After all, you didn't attend anyone's product launch.
"Okay, then I'll start arranging it now."
"At that time, we will register first, and then confirm the payment information according to the registered information, and then send it to the other party by postal express."
XIA QINGQING ACTUALLY DOESN'T WANT TO EASILY USE THE DISCOUNT METHOD TO DAMAGE THE PRICE OF THE HONOR 3G THAT HAS NOT YET BEEN PUT ON SALE.
So for Cao Yang's plan, she immediately began to implement it.
HOWEVER, WHEN THE FINAL HONOR 3G PURCHASE DEMAND STATISTICS CAME UP, IT STILL SURPRISED EVERYONE.
"3434 units?"
"There are less than 1,000 people attending the event today, right?"
"Surely not everyone has bought it, doesn't it mean that many people have bought several?"
Xia Qingqing believes that his products will definitely be popular.
But she still can't believe that it can be so popular.
"We will not be able to supply on a large scale until two months, and we can only supply on a small scale in the near future."
"Maybe these people who bought a few mobile phones will regret that they didn't buy a few more."
When Cao Yang said this, everyone didn't react a little.
However, he quickly added, "The official website of our Honor mobile phone will start accepting pre-orders tomorrow, and then ship them in the order of pre-order." ”
"WHEN THE TIME COMES, WILL SOME CONSUMERS OR COMPANIES WHO WANT TO GET HONOR 3G IN ADVANCE BUY IT FROM OTHERS AT A HIGH PRICE?"
When Cao Yang said this, he even felt that it was necessary for him to arrange someone to guide the scalpers, and even find a few trusts to start the scalper market.
In this way, whether it is sold on the official website or in a store, it can attract a lot of popularity.
THE SITUATION THAT IT IS DIFFICULT TO FIND A MACHINE IS DEFINITELY A POSITIVE PROMOTION FOR THE SALES OF HONOR 3G.
After all, Honor mobile phones are not deliberately hungry marketing, but they are really in short supply.
"You mean you'll make money if you resell these phones?"
This operation was obviously not considered by Xia Qingqing before.
In her opinion, the prices of 3999 yuan and 4999 yuan are not low.
Even at that time, she persuaded Cao Yang to lower the price by 1,000 yuan.
After all, Apple's iPhone 3GS, which is most valued by Cao Yang among smartphones, is only priced at $299 and $399 in the United States.
Even the 8G version costs only $199.
THE HONOR 3G IS MORE THAN $399.
Of course, the configuration is also much higher.
So it's not impossible.
"It's entirely possible, when the price of 3,999 yuan will increase by one or two thousand yuan, there will be no problem at all."
"Even if you meet a local tyrant who wants more, it is possible to double the price."
Cao Yang knows very well how competitive this phone is.
Although Honor mobile phones have no historical background, they are backed by Nanshan Group, and various publicity channels are not comparable to other domestic mobile phone manufacturers.
This Nanshan film and television has not yet begun to exert its strength, and Weibo has no additional actions, it is already very popular.
When the time comes, a few more news will come out, and the popularity will go up slowly.
"Okay, then I'll let people pay attention to the market reaction and find someone to find a way to market it."
"Our products are competitive enough, and there should still be a lot of marketing measures that can be carried out."
For Honor mobile phones, there is no need for any innovative solutions for marketing, and you only need to take out the plans made by the sales department before and choose one, and you can find a suitable plan.
And after tonight, the Honor phone is indeed on fire.
In particular, some of the guests who participated in the event did not leave Yangcheng that day, and the next day, someone from Honor Mobile sent the mobile phone to them, so that they could experience this completely different smartphone for the first time.
The review articles on each website also appear on each website at the fastest speed.
On the official website of Honor mobile phone, the number of appointments released in the first batch was also completed within half an hour of opening reservations.
HONOR 3G IS ALREADY SHOWING SIGNS OF DETONATING THE MARKET.
ESPECIALLY FOR COMPETITORS, THE HONOR 3G IS HARD TO FIND.
"Mr. Zhu, I spent 20,000 yuan to buy a 16G version of HONOR 3G and a 32G one from a familiar editor of Zhongguancun Online."
"Now the technical department has been working overtime to test it to see what the difference between this phone and our smartphone is."
"But judging from the current reaction on the Internet, this phone is considered a hit."
"A lot of people are rushing to buy it, which is something that hasn't happened on other phones."
Sun Munan felt a little uneasy in his heart.
Although the sales of Honor mobile phones will certainly not threaten Nokia in the short term, the momentum of this rise is very disturbing.
It is not uncommon for a popular product to make a company rise.
Especially with the support of Honor mobile phone Nanshan Group, the situation is even more different.
"First do the basic test as soon as possible, and then do the drop test, and then let people focus on the results of the drop test on the Internet."
"It's best to be able to call the official customer service of the Honor mobile phone and ask what the price of replacing a screen is after the screen is broken."
"I'm sure the price will surprise everyone, and when the time comes, let's see how many more people want to buy."
Zhu Yaohui's face was rarely full of confidence.
After getting the real machine, he experienced it himself.
Although the various operations are very special, for those who are used to using Nokia mobile phones, they actually feel that they are not very accustomed to using them at the beginning.
The most important thing is that after confirming, Zhu Yaohui feels that if this mobile phone falls to the ground, it will definitely break the screen.
Even the shell is estimated to break, which is absolutely unacceptable.
"THIS IS REALLY A MAJOR FLAW OF THE HONOR 3G, THEY ONLY CARE ABOUT AESTHETICS AND DON'T THINK ABOUT PRACTICALITY."
"For most consumers, if the cost of use is very high, it should be difficult to accept."
"The first time Honor mobile phones produced mobile phones, it must not have a good understanding of consumer habits."
"When the time comes, you will suffer a big loss."
Sun Munan also had a rare self-confidence.
Nokia is not afraid of falling.
No matter how many tricks your Honor phone comes up with, it is impossible to compare with Nokia in terms of drop resistance.
It's just that the feedback in the market in the next few days is very different from what he thought.
"Xie Min, I heard that a 16G version of the HONOR 3G has been purchased by someone on the market at a price increase of 3,000 yuan."
"It's unimaginable, it's equivalent to 7,000 yuan for a mobile phone."
"EVEN I SAW THAT SOME PEOPLE ON SOME FORUMS EXPRESSED THEIR WILLINGNESS TO PAY A HIGHER PRICE TO BUY HONOR 3G."
"This can be regarded as subverting the situation of the domestic mobile phone market."
Wu Xuebin feels that this time the Honor mobile phone is really going to bring a feast to media people.
This is definitely a great thing for Zhongguancun Online.
"It's really a bit exaggerated, didn't I pay for five HONOR 3G units on the spot when I participated in the event that day."
"In the past few days, four units have been transferred, and the price is more than 3,000 yuan you said."
"Before, I thought their pricing was too high, but now it seems that everyone is very well received."
Xie Min is in a good mood now.
Selling 4 mobile phones, she earned more than 20,000 yuan.
Not only did he earn back the money for the mobile phone he left, but he also earned more than a month's salary.
I should have bought a few more if I knew it.
At that time, she just thought that the appearance and configuration of the HONOR 3G were very attractive, and there should be some colleagues and friends or other manufacturers around her who were interested, so she bought a few more and went back.
In her opinion, the worst outcome is that the original price is transferred to someone else.
If it's better, it's like selling a favor to someone else.
But now it seems that the benefits are more than that.
"Before, many people thought that Honor mobile phones held a press conference, but they didn't send a sample to the guests, which was a bit of a search."
"Now it seems that they let everyone buy products in advance, which is actually a very good benefit."
"Otherwise, I don't know when I'll be able to buy it."
Wu Xuebin also followed the trend and bought an HONOR 3G for his daughter.
After all, this beautiful mobile phone outside, girls will definitely like it.
"It's just the beginning, and I heard that Honor mobile phones will not be available on a large scale until two months."
"It would be interesting if it could still be so lively at that time."
Xie Min is looking forward to the situation in two months.
The performance of Huaxia's own brand in the mobile phone market is really a bit stretched.
If this Honor mobile phone can change this situation, it will definitely be a great thing.
"Indeed, the short-term excitement now does not necessarily mean that the Honor mobile phone can really be good."
"It's up to you to see if it can stand the test of time."
There are many people who have similar thoughts to Wu Xuebin and Xie Min.
Even mobile phone giants such as Motorola and Sony Ai are still waiting to see how things play out.
After all, the short-term excitement has not really threatened their sales.
It's not like you're really messing around.
(End of chapter)