When everyone is paying attention to Honor mobile phones, a news item published on the "American Automotive News Network" has broken the tranquility of the domestic automotive industry.

For a long time, the performance of the domestic automotive industry in terms of parts and components has been very weak.

It was only after the emergence of the Nanshan Group that the situation began to change.

However, from the perspective of the entire industrial chain, Huaxia's strength in this area is still very weak.

Automobiles are the crown of civilian industrial products.

Usually, the number of auto parts assembled in the OEM alone exceeds 1,500, and the total number of all parts exceeds 20,000.

In the life cycle of more than 10 years, the car needs to experience wind, frost, rain and snow, the heat of summer and the extreme cold of winter.

To a certain extent, the quality of auto parts determines the reliability and stability of the quality of the whole life cycle of the car.

No other industry is so dependent on its industrial chain.

Huaxia's automobile industry has been developing for decades.

However, in the past, it was built on the industrial chain dominated by foreign capital to develop passenger cars.

The development of an independent car brand may only take 5 years to achieve certain results, just look at BYD and Yangcheng Trumpchi.

However, the establishment of its own core industry chain of parts and components is by no means overnight, and it requires a long-term accumulation and preparation.

In the past, Nanshan Group basically did not provide information on the turnover of individual companies, nor did it report these rankings.

But at the beginning of this year, Huaxia Automobile sales will become the world's first.

Nanshan Group's auto parts business is also about to begin to enter the international market in an all-round way.

So this time, when "American Automotive News Network" asked Nanshan Group for Nanshan engine, Nanshan gearbox, and Nanshan auto parts turnover information, Cao Yang asked everyone to provide it.

In this way, the list of "2009 Top 100 Global Auto Parts Suppliers" released today naturally includes the enterprises of Nanshan Group.

"Mr. Cao, Nanshan Engine, Nanshan Gearbox and Nanshan Auto Parts have all entered the top 100 list."

"And the rankings are not bad, 34th, 35th and 36th, three places in a row have been occupied by them."

"In the past few decades, no parts company in China has been able to enter the top 100 list, and we now have three companies in one go, which is definitely a very big breakthrough."

Early in the morning, Mi Ying reported good news to Cao Yang.

Although when I gave information to others, I already predicted that I would definitely be on the list.

After all, what happened to last year's leaderboard, this is transparent.

Although there have been changes this year, the overall situation is unlikely to change drastically.

It's just that now that the final result is out, the feeling is different.

It's like taking the college entrance examination, and I'm very sure that I can get into 985, but before the admission letter arrives, the feeling will definitely be different.

"The group's auto parts business has now begun to focus on the international market, and this time the things on the list should be well publicized, and there will be some use for dealing with customers in the future."

"Moreover, this is also the first company in China to enter the top 100 list, and it is still 3 at one time."

"In the future, those who are staring at foreign-funded auto parts giants every day will have to change their thinking."

Cao Yang's mood is very good.

After all these years of hard work, it is finally beginning to pay off.

Now only the three companies under Nanshan Group have entered the top 100 list, and in the future, Huaqiang Factory, Xingyu Auto Lamp and other companies will definitely have the opportunity to enter the list.

Even companies such as Nanshan Special Steel, Nanshan Chemical, Nanshan Battery, and Nanshan Semiconductor Automotive Business Department have the opportunity to enter the top 100 list.

At that time, it was really dominating the list.

The information from the American Auto News Network is available to everyone.

For the automotive industry, the top 100 parts list is also very concerned in the industry.

Therefore, all kinds of media also took action immediately.

"He Ling, immediately dispatch a group to make a special topic around this year's top 100 auto parts list, and publicize and report it."

Early in the morning, Yu Yu personally began to lay out the publicity for the next few days.

Nanshan Engine, Nanshan Gearbox, and Nanshan Auto Parts are on the list, and she naturally already knows about it.

Even in the middle of the night last night, she had already received the news.

"I've already written an article, and if it's okay, I'll send it out later."

"I already have some ideas for the topic, and I will sort them out for you to see later."

He Ling naturally knew the importance of this matter.

The relationship between Autohome and these three companies is very clear to the company.

If you don't make good use of this kind of good thing, wouldn't it be a waste of opportunity?

People who run the news media are smart people.

Besides, for an automobile professional media like Autohome, the release of the annual top 100 parts list is a relatively important time point for publicity.

This is an important time to attract automotive industry professionals to the news.

Although compared to all Internet users, the number of professionals in the automotive industry is definitely relatively small.

But if a professional car website doesn't do a good job in this area, word of mouth can easily be broken.

Therefore, whether it is Autohome or other portals, the car channel attaches great importance to things in the industry and parts related business.

"In addition to reporting on several companies in Nanshan Group, you can also report on the other companies in the list."

"After all, some of the companies on the list are relatively well-known, and everyone is familiar with them."

"Through their reporting, we can also indirectly let everyone know the significance of this list."

"Especially last year's 34, 35 and 36 enterprises, we must introduce them well, so that everyone knows who the Nanshan Group's enterprises have squeezed out."

Yu Yu knows very well how to publicize it in order to attract everyone's attention to the greatest extent.

If you want to highlight a company, sometimes it's not just a blunt introduction there.

Safflower also needs green leaves.

Using some other international auto parts giants as stepping stones, the effect is absolutely leveraged.

With the action of Autohome, other media are not idle.

Soon, all kinds of reports appeared in front of netizens.

"Nanshan Group Makes Efforts to Dominate the Top 100 Parts and Components"

"The first company in China to enter the top 100 parts list was born! 》

"One Door and Three Heroes, the Parts Industry Ushers in Great Changes"

"Nanshan Engine Ranked in the Top 100 Global Auto Parts"

The Rise of Nanshan Gearbox, the Rise of Huaxia Parts Industry

……

"Big brother, there are three companies in this Nanshan Group that have entered the top 100 parts companies, and it would be good when we can also get in."

Although Guo Shufu is now mainly in charge of the business of the 4S store in Huaqiang Group, he is also more concerned about the group's main business.

After years of development, Huaqiang factory is already the largest manufacturer of hot stamping parts in China, with more than 20 hot stamping production lines in China.

This scale, even in the world, is one of the best.

In addition, with the rapid increase in sales of Huaxia automobiles, Huaqiang Factory also has several hot stamping production lines under construction.

According to Guo Shuyin's plan, Huaqiangcheng will eventually have more than 50 hot stamping production lines.

At that time, there should be an opportunity to enter the top 100 global parts companies.

In that way, Guo Shuyin felt that his dream was completely realized.

"Now hot stamping parts have begun to be used in medium, high and high models, and the demand is increasing."

"Even Dongying car companies, which have always been very resolute, have begun to use hot-stamping parts on their models."

"For example, Yangcheng Honda's Fit and Yangcheng Toyota's Camry have plans to use some hot-stamping parts."

"The West Wind Nissan's natural sound is already in use."

"At that time, every car will have several, or even dozens of hot-stamping parts, and more than 10 million cars, that is, almost 100 million hot-stamping parts."

"According to the annual production capacity of one production line with an annual output of 1 million pieces, more than 100 hot stamping lines are needed across the country to meet the demand."

"Even if we take half of the market share, giving up the other half to other companies such as Benteler, Cosma, Gestamp and Yifeng will put us in the top 100."

Guo Shuyin has a very clear plan for the future, and in his opinion, Huaqiang Group has a bright future.

When I chose to cooperate with Nanshan Group, it seemed that I made the most correct choice.

Otherwise, it remains to be said whether the factory has closed down.

Not to mention the current situation.

"The development of the domestic automotive industry is far beyond everyone's imagination, who would dare to think that this year's sales will exceed 10 million?"

"The key is that everyone is starting to be optimistic about this momentum, and all independent brands have the idea of building new factories."

"That is, some joint venture car companies, because the situation of the parent company has not completely improved, so they do not dare to start the construction of new factories casually."

"Next year's auto market is expected to be in short supply."

Guo Shufu is responsible for the business of the 4S store and definitely has a very clear understanding of the market situation.

In fact, this is also the important significance of Huaqiang Group to Nanshan Group.

Huaqiang Group has opened 4S stores of various major brands, and it is relatively clear about the business policies and sales of each one.

This information is still very useful for Nanshan Group.

……

"Mr. Liu, Bosch has finally pulled down Denso again this year and returned to the first place in the top 100 parts list."

"However, the difference in turnover between the two of us is not very large, and this first position is also a bit dangerous."

Those who pay attention to the top 100 parts companies will definitely not only be the automotive media, but also the auto parts companies, in fact, are the ones who are most concerned about this list.

In particular, companies that have the opportunity to enter the list want to know if their rankings have changed.

The first place winner wants to know if he has kept his position.

The 11th place finisher wants to know if he can make it into the top 10 this year.

The 100th place wants to know if he has fallen off the list this year.

Different parts companies have different worries.

Of course, the kind of companies that have nothing to do with the list are not so concerned about the list.

For them, this list is just to watch the excitement and has no practical meaning for them.

"Although Denso is the second place, Toyota has developed rapidly in recent years, and it has grown greatly in the American market."

"In this case, our position is really not stable."

"But this time, I don't care so much about the Denso Group, but the three companies of the Nanshan Group have entered the top 100 list at the same time, which is the most important thing."

"Although we knew that Nanshan Group's auto parts business was very strong, many independent brand car companies in China were using their engines and gearboxes, and even many joint ventures had purchased products from Nanshan Auto Parts."

"But because Nanshan Group has not announced its revenue in the past few years, a lot of information can only be guessed and guessed."

"I didn't expect this year to suddenly bring such a big impact to everyone."

"There are three companies on the list at one time, and even if you look at it comprehensively, if you take Nanshan Group as a statistical unit, they even have the strength to hit the top ten positions."

"This is something that needs to be particularly vigilant."

"In Huaxia, Nanshan auto parts have begun to grab orders with us more and more."

"High-pressure oil pumps, ESPs, ECUs, and various engine and control system parts, Nanshan Auto Parts are all Bosch's opponents."

Liu Zhenbo is the sales director of Bosch Huaxia, so he naturally thinks about a lot of things.

Whether Bosch can sit firmly in the first position is closely related to the performance of Huaxia.

After all, Huaxia is now the world's largest automobile market in the first quarter, and it is basically the world's largest market in the whole year of 2009.

In this case, Bosch's performance in China will affect the global situation.

In particular, if Bosch's main competitor performs much better in Huaxia, then the impact will be even greater.

"Nanshan Group is indeed very special, such as ESP and ECU, which are control parts, which are a big threshold for Huaxia enterprises."

"But now Nanshan auto parts are doing very well, our technicians have also analyzed their products, although there are some gaps in performance with ours, but if you don't make a special professional comparison, you can't see it."

"Even in some ways, they're even better."

Ren Cai can also be regarded as the old man of Bosch Huaxia.

It can be said that watching the rise of Nanshan auto parts step by step.

If a few years ago the Nanshan Group could only be described as a potential competitor of Bosch, now it is a formal competitor.

Nanshan Group's parts business in China has actually surpassed Bosch.

To put it mildly, Nanshan Group is now the largest auto parts enterprise in China.

There is no one of them!

This situation has not attracted enough attention at Bosch headquarters.

Taking advantage of the opportunity that three companies of Nanshan Group have entered the top 100 parts and components, Ren Cai feels that the Huaxia branch can report well to the headquarters, so that the headquarters can further pay attention to the Huaxia branch.

This can be regarded as a matter related to every interest of Huaxia Branch.

"In recent years, the growth rate of domestic auto parts enterprises in China has indeed been very fast."

"Although the growth rate may not be able to catch up with the changes in the vehicle market, it is not the same compared to more than ten years ago."

"It is necessary for Bosch to introduce all the technologies that the headquarters has into Huaxia for localization, otherwise we will probably be at a disadvantage in the face of competition from Nanshan Group in the future."

Liu Zhenbo has been a sales director for so many years, so he can naturally be aware of the danger.

In the past, none of the companies of Nanshan Group participated in the ranking of the top 100 global auto parts list, and the people in the headquarters did not feel the threat of Nanshan Group.

Even if you vaguely know that there is a very powerful auto parts group in Huaxia, you don't have too deep a concept.

Now it's different.

There are three companies directly on the list that are Nanshan Group.

You know, before this year, no auto parts company in Huaxia can be on the list.

Basically, eighty percent of the companies are American, Dongying and German.

Other countries are carving up the remaining two-percent share.

Now Nanshan Group occupies three places at once, which brings a very bad example to other parts companies in China.

Everyone felt like they could make it to the top of the list.

The market competition will definitely be more fierce in the future.

This made Liu Zhenbo start to worry.

However, his concern obviously won't have much effect.

The arrogant German headquarters will not easily recognize a Chinese parts company.

If you don't recognize others, you will naturally not fully regard others as opponents.

Only when the subsidiaries of the Nanshan Group began to compete with them for orders in the international market could the people at Bosch headquarters begin to feel a huge threat.

However, the same list has caused a different response within the DENSO Group.

Dongying is closer to Huaxia, and they can feel the changes in this market more quickly, clearly and directly.

"Forest Department, the report materials for going to the headquarters next Monday have been prepared, and I will report to you later?"

Sun Yichao came to the desk of Lin Yuanwu, director of Denso's Huaxia sales department, holding a computer.

For the sake of the so-called fairness in reality, even Lin Yuanwu, who is a minister, does not have his own independent office.

It's just that his desk is in the southernmost part of the office, in the best position, and there are no other desks next to it.

There is also a large monitor next to the desk, so that it is convenient for subordinates to come and report information.

"The situation of parts related enterprises under Nanshan Group has all been sorted out, right?"

"What I want to see is not only the Nanshan engine, Nanshan gearbox and Nanshan auto parts on the top 100 parts list, but also other Nanshan fasteners, Nanshan batteries, Nanshan special steel, Nanshan molds, Nanshan chemicals and other enterprises related to the automotive industry, all of which must be sorted out."

"This time, the headquarters attaches great importance to the development of Nanshan Group's parts business, and we must comprehensively and accurately let the headquarters recognize this opponent."

"In the future, our biggest opponent in China is likely to be no longer Bosch, but Nanshan Group."

Lin Yuanwu, as a Chinese person, can be the head of the sales department of Denso Huaxia, and his ability in all aspects must be outstanding.

But the most important thing is to be trusted by the people of Denso.

And in order to gain the trust of the people of Dongying, Lin Yuanwu naturally has to consider the interests of the Denso Group completely in the interests of the Denso Group.

As for the fact that Nanshan Group is a local enterprise in China, Lin Yuanwu will not treat it special at all.

Even because Nanshan Group is a local enterprise in China, he has repeatedly reminded the DENSO headquarters to pay attention to the threat of Nanshan Group.

Don't look at the Nanshan Group, there is almost no business on Toyota's side, but on the side of other car manufacturers, it is completely different.

Especially on the side of Huaxia's own brands, Nanshan Group is definitely the largest supplier.

This is true for any Huaxia independent brand.

It's not easy.

After all, in China's automobile market, the share of independent brands is rising every year.

Now it has exceeded 40% and is moving towards a 50% share.

That's pretty remarkable.

You know, five or six years ago, the share of independent brands was less than 30%.

Behind every point of improvement is a very huge effort.

After all, joint venture car companies will not stand there and wait for you to catch up.

"It's all ready, our Huaxia branch is in Yangcheng, and we have been collecting intelligence from Nanshan Group before."

"This time, it's just a separate update and tidying up."

"Through this report, we can basically see all the layouts of Nanshan Group in the automotive industry chain."

"I have to say that this is definitely the Huaxia manufacturer that poses the greatest threat to the Denso Group."

"Even in the future, Nanshan Group as a whole, their auto parts business, may hit the top ten, or even the top three."

Sun Yichao gave his prediction very boldly.

Nanshan Group's parts business has now been thoroughly done, and it is almost inevitable that it will continue to develop and grow in the future.

When the time comes, Denso may be surpassed by others.

This is absolutely unacceptable.

"This time, I personally went to the headquarters to communicate with the people from the sales headquarters and the development headquarters, so that everyone could also come to Huaxia to inspect and fully see the threat brought to us by Nanshan Group."

"In the future, some of our marketing strategies in Huaxia also need to be appropriately adjusted."

"Otherwise, it will lose its competitiveness."

Lin Yuanwu knows that the automobile market is also fiercely competitive, and the corresponding impact will definitely be reflected in the auto parts industry.

It's a given.

It is necessary for Denso to prepare for this in advance.

(End of chapter)