Chapter 531: Automobile Town, the Rise of Parts

Automobiles are the core part of human large-scale consumption, whether in the past or in the distant future, and it is also one of the most important industries.

Automobile is the culmination of consumer goods, which is not only the largest and most expensive consumer goods, but also the precipitation of the most technologies since the Industrial Revolution, in which the industrial chain and value symbols are far more significant than other industries.

The automobile manufacturing industry is a huge industrial chain, involving design, manufacturing, sales, service and other links, so it can create a large number of jobs.

Automakers and their suppliers not only provide direct employment opportunities, but also drive the development of related industries, such as steel, rubber, chemicals, etc.

In addition, the automotive industry can stimulate consumption and investment, and promote economic growth.

Car sales and repair services add tremendous value to the economy and drive prosperity in surrounding industries.

This is why all parts of China are very concerned about the development of the automobile industry and are very active in attracting investment in the automobile industry.

Many years ago, Spring City was definitely a well-deserved automobile city in China.

The first automobile factory in China was born here.

After that, the Shi/Yan, where the Second Automobile Factory was born, also became a new automobile city.

Later, with the birth of the Modu Volkswagen, the automobile industry of the Modu also rose rapidly.

In other places such as Shuangqing, Imperial Capital, Jincheng and other places, the development of the automobile industry in recent years is also relatively rapid.

After entering the year 2000, Yangcheng's automobile industry has sprung up, and it is now the largest automobile city in China.

Especially in the auto parts industry, Yangcheng is a well-deserved king.

Even Spring City and Demon are not opponents, and other cities are even less comparable.

The reason why Yangcheng's automobile industry can have today's prosperity scene is that in addition to the entry of Yangcheng Honda, Yangcheng Toyota and Zephyr Nissan, which have brought a series of their suppliers, the biggest contributor is Nanshan Group.

Nanshan Group, located in Panyu, is not only the largest industrial enterprise in Yangcheng, but also the largest industrial enterprise in the entire Lingnan Province.

The former Nanshan Industrial Park, after the construction of the first, second and third phases, coupled with the continuous expansion of various business divisions under Nanshan Group in the past two years, has become a super large-scale industrial park covering an area of more than 10,000 acres.

Around this industrial park, Yangcheng City also adjusted its strategy in time and erected the concept of an automobile town.

Even this car town is directly from the jurisdiction of the original towns to allocate a large area, named the car town.

However, the locals like to call the car town Nanshan Town.

In Nanshan Town, almost all industries are related to the automobile industry.

Some are enterprises that directly produce auto parts, and some are second-tier suppliers, third-tier suppliers, and even fourth-tier suppliers for parts manufacturers.

Of course, there are also some that make equipment and molds, fixtures, and inspection tools.

The prosperity of these industries has directly driven the economic development of the entire Panyu.

Today, it is one of the fastest growing districts in Yangcheng.

Even local housing prices have risen a lot.

Even after the outbreak of the financial crisis last year, when housing prices fell rapidly, the price decline of houses around Nanshan Town was very limited.

In February this year, it stopped falling and rebounded quickly.

It is now close to returning to the pre-financial crisis levels.

With the rapid development of the automobile industry, the supporting catering, accommodation, entertainment and other industries are naturally developing rapidly, attracting a lot of popularity.

Coupled with the nearby university town, the situation of the entire Nanshan Town is completely different from ten years ago.

If you really want to compare, you may have to compare the current Shencheng with the small fishing village a few decades ago to reflect this huge change.

This time, three companies under Nanshan Group have entered the top 100 parts list, which naturally attracts the attention of Lingnan Province, Yangcheng City, and even ministries and commissions.

Basically, Cao Yang has been receiving some important visitors these days, and there are even several groups from the imperial capital.

These reception jobs are not without value.

It can even be said that the value is great.

Needless to say, the Nanshan engine, Nanshan gearbox and Nanshan auto parts are on Huaxia Taiwan again, and it is nothing new.

The key is that the auto parts industry is officially listed as a key industry to support the development of the ministry and commission.

Lingnan Province has also quickly introduced a series of policies to support the development of the auto parts industry.

Yangcheng is more direct, all parts enterprises in the automobile town, as long as they pass the Yangcheng high-tech enterprise certification, they can enjoy the reduction and exemption of corporate income tax.

This is equivalent to a significant reduction in the threshold for tax deductions.

These are tangible benefits.

What's more, Yangcheng City has also given a series of policy support to the settlement of employees of various enterprises in the automobile town and the schooling of their children.

For example, in some small enterprises with hundreds of people, most of the employees are college graduates, or even technical school graduates.

According to the current settlement policy of Yangcheng, it is very difficult for them to settle down.

But now with policy support, it's a lot easier.

Although there are some thresholds for review, the difficulty has been reduced from the previous 80 points to 30 points.

Basically, if you want to enter the house, you can find a way.

This is absolutely very important for the long-term development of the car town.

Judging from the inspection of these waves of leaders, it is hoped that the automobile town can cultivate several of the world's top 100 parts companies.

No matter how bad it is, it is necessary to cultivate a few more top 100 Chinese auto parts companies.

"Mr. Zhang, I think we can move Yangcheng auto parts to the automobile town, and then choose a few directions, and the group will focus on supporting them to make technological breakthroughs and use them on the cars in the group in the future."

"Otherwise, the city and the province support the development of the auto parts industry, but our Yangcheng Automobile Group does not have any auto parts technology, and when the leaders come to inspect, it will be more ugly."

Zeng Quanda's sensitivity is still relatively high.

Judging from the changes in the situation in the past few days, he can feel the obvious change.

In the past few years, Yangcheng Automobile Group has been focusing on the development of Yangcheng Honda, Yangcheng Toyota and Yangcheng Trumpchi and other OEMs.

In terms of auto parts, more are joint ventures with other international auto parts giants.

What Yangcheng Denso, Yangcheng Tiaisi, Yangcheng Yingtai and the like, all of them are joint ventures.

It is said that it is a subsidiary of Yangcheng Auto Parts, but in fact, they are using the shareholder status of Yangcheng Automobile Group to better get orders from Yangcheng Toyota and Yangcheng Honda, and share a part of the profits to you.

As for whether Yangcheng Automobile Group has mastered any parts technology through these joint ventures, don't think about it.

Denso's technology in automotive parts is strong enough, right?

Can you learn other people's skills through joint ventures?

Don't be so naïve!

So don't look at the scale of Yangcheng Automobile Group in recent years, in fact, their strength in auto parts has not improved.

Not to mention compared with Nanshan Group, even compared with groups such as Chuncheng Automobile, Xifeng Automobile and Modu Automobile, there is a very big gap.

It has to be said that auto parts, which is relatively not easy to produce results and is not easy to attract everyone's attention, is still relatively difficult to pay attention to.

But now the situation is different.

As a state-owned enterprise under Yangcheng City, Yangcheng Automobile Group must make some layout for future development in combination with policy directions.

Obviously, the auto parts business is now a pillar industry in Yangcheng second only to the vehicle business.

If Zhang Jiaqi and Zeng Guangda don't have any achievements and actions in this regard, then maybe the position under the butt will be unstable.

"What you say makes sense, I've been reflecting on this issue for the past two days."

"Don't look at the rapid development of Yangcheng Trumpchi in recent years, this year's sales can create a new record."

"Among the independent brands of various state-owned automobile enterprises, we have done relatively well."

"But on a Trumpchi car, except for the four doors and two covers and the cold stamping parts raised by Hagiwara, there are almost no parts that we produce ourselves, so this is definitely not possible."

"We don't say that we should compare with Nanshan Group, at least we must be able to compare with the parts business of several other car companies and make it bigger and stronger."

"Do you have any specific parts?"

Zhang Jiaqi's consciousness will not be lower than Zeng Guangda's.

The crisis that the other party can feel, he has naturally felt it.

It's just that these changes are very difficult to really implement.

He also didn't know where to put the entry point.

"When it comes to chassis and safety-related parts, the threshold is often relatively high, and it is difficult to produce results in the short term."

"But in terms of navigation, instrumentation and interior and exterior that can be seen inside the car, I think we can try it out and see if we can make any breakthroughs."

"Once these parts are researched, they can soon be used on Yangcheng Trumpchi."

"And relatively speaking, the difficulty of the research is not so high, and it is still possible to succeed if we try hard."

Zeng Guangda will come over to discuss this topic with Zhang Jiaqi today, and naturally he has done a good job in this regard.

So very quickly, he made specific parts suggestions.

Difficult parts such as gearboxes and ESPs were not even thought about.

Chassis parts such as drive shafts and brake discs are not so good when it comes to safety, and they are easy to have accidents if they are not careful.

Then think about it from some parts inside and outside the car.

Navigation, in particular, has developed rapidly in recent years.

Even in the after-sales optional market, there are a large number of products that can be used for reference.

This means that the threshold for this part to be studied is not so high.

"Let's focus on navigation first, and then let Huade also expand the spring and stabilizer bar business, and strive to become bigger and stronger."

Combined with Zeng Guangda's proposal, Zhang Jiaqi quickly gave his opinion.

Compared to the meter, the difficulty and sensitivity of navigation are lower.

As for the spring and stabilizer bar, this is the only wholly-owned parts company under Yangcheng auto parts, although the technology is average, but it is also a little achievement.

If you support it well, you still have a chance to become bigger and stronger.

It's a big deal that the group will provide them with more funds to buy equipment and poach people!

Anyway, Toyota and Honda do not have their own subsidiaries in the spring stabilizer bar, and if Huade can do a good job of the spring stabilizer bar, the orders of Yangcheng Toyota, Yangcheng Honda and Yangcheng Trumpchi alone can make its life very good.

If you can expand the business of BYD, Xifeng Nissan and other companies, then you will definitely have the opportunity to develop and grow.

"It is also possible that now the supporting business of various components in the automobile town is relatively mature, and we will move Yangcheng auto parts there and recruit a group of professional R&D personnel, and we should be able to come up with products soon."

"At the same time, let the Yangcheng Automobile Research Institute send some R&D personnel to support."

"Strive to get the product out next year and load it on the car for sale as soon as possible."

Zeng Guangda didn't argue with Zhang Jiaqi about anything.

As long as the parts business is started first, his goal will be achieved.

With the action of Yangcheng auto parts, some more discerning parts companies have also begun to move.

The parts business of the automobile town is fully supported, and the tax incentives are so obvious that everyone naturally does not want to miss it.

However, the car town is not something you can enter if you want to enter.

"Mr. Cao, I have already communicated the entry threshold of the car town with the district."

"Both Denso and Panasonic wanted to build a factory here, but I asked the district to refuse."

"So far, the main parts companies in the automobile town are all domestic enterprises, and there is no need to let foreign auto parts giants come to take advantage of it at this time."

"Even if they come to build a factory, it's just a factory, and they won't put R&D functions here."

"For the automobile town, which is destined to be relatively tight, there is no longer a need for a simple auto parts factory."

"We hope to build it into a core area of parts supply around the development of Nanshan Group, and make it the most dynamic auto parts base in China."

There are some wicked people, naturally Cao Yang can't do it himself.

Otherwise, what would you do with so many subordinates?

Obviously, restricting suppliers such as Denso from entering the car town is definitely a villain.

After all, for the district, Denso, these parts giants, are still very high-quality investment targets.

Now people are willing to take the initiative to come, but you refuse.

It's definitely a little upset.

Of course, Nanshan Group just doesn't let them come to the car town, you can go to other places in the district.

But in other places, it is not so easy to enjoy so many tax incentives, and the thinking of those manufacturers may change again.

"You are clear about the positioning of the car town, as long as it revolves around this positioning, I have no opinion."

"However, we have pushed off projects such as Denso, and we have to find ways to win more other projects in the district."

"For example, the second-tier supplier of Nanshan battery can persuade them to move the company to the car town."

"Now the battery business is still in its infancy, and the scale of secondary suppliers is not very large, so it is easier to relocate."

"In the future, the scale will be larger, but it will be more troublesome."

"If these secondary suppliers operate well, not to mention entering the top 100 parts list in the future, there is no problem in at least a few listed companies."

I don't know when all localities began to take the number of listed companies in their jurisdictions as an important indicator to measure their economic development level.

It is very supportive of the work of enterprises in the jurisdiction to apply for listing.

I can't wait to have a number of companies go public every year.

Cao Yang naturally knows this situation.

The battery industry is definitely not enough to rely on Nanshan battery alone.

Although some important components, Nanshan Group itself will be involved.

But it is not possible to produce all the components, that is meaningless.

"No problem, I will work with Mr. Lin to personally communicate with various secondary suppliers, focusing on persuading them to move to the automobile town for development."

"I think most manufacturers should be willing to come."

Party B's father's needs will definitely be carefully considered.

As long as it is not particularly excessive, no Party B will easily offend Party A.

Otherwise, business will definitely be affected in the future.

Zeng Tingting is naturally very clear about this.

However, just when they were focusing on the car town, the Pacific finally received some messages from the Honor phone.

At Apple's headquarters, Jobs is throwing a tantrum in front of a bunch of subordinates!

"Why?"

"Why is the HONOR 3G of Honor mobile phones officially on sale, and you know that people are producing smartphones, and only then do you know that the performance of other people's products is higher than our iPhone 3GS?"

"Why do we also purchase camera components from Sony, but the purchasing department doesn't hear any news in advance?"

"Why can people design such an imaginative appearance, and our company has so many designers, but it is such a thing?"

"Don't tell us that Honor is a newcomer to the mobile phone industry and will not pose a threat to us; Do you believe this? ”

A group of people in charge of R&D, procurement, production, and sales were severely criticized by Jobs.

In front of Jobs, there is an HONOR 3G and iPhone 3GS.

Although the size difference between the two phones is not very large, the appearance and style are very different.

Clearly, Jobs was very unhappy with this discrepancy.

According to his idea, Apple must be the company that leads the way in the development of smartphones.

But now, he has found that the products of Honor mobile phones are the ones that best match the appearance of the smart phone in his mind.

EVEN VAGUELY, HE FELT THAT MANY OF THE IDEAS IN HIS MIND MATCHED THE APPEARANCE OF THE HONOR 3G.

This feeling is really uncomfortable.

ESPECIALLY WHEN HE HEARD THAT HONOR 3G IS NOW HARD TO FIND IN HUAXIA AND SALES ARE VERY HOT, HIS MOOD IS EVEN MORE IRRITABLE.

Why doesn't a mobile phone like this belong to Apple?

What impact will such a new opponent have on Apple?

These are all things he needs to consider!

"Nanshan Group's mobile phone business has just been determined last year, and it is also a highly confidential project within Nanshan Group."

"Even some people with Honor mobile phones only knew that their company produced mobile phones when they reached the product launch conference."

"It can be said that Nanshan Group has put a lot of effort into confidentiality for its own mobile phone project."

"And their mobile phone production lines are completely invested by themselves, and some of the early parts are purchased in the name of Nanshan Auto Parts."

"So there are really few people in the outside world who know about Honor mobile phones."

As the general manager of Huaxia District, Cheng Fangyuan also came to the headquarters to attend the meeting today.

Jobs had so many questions, although not every question was directed at him, but now he must stand up and explain.

It's just that what Jobs needs is not an explanation, and he can't listen to the explanation at all!

"Don't tell me so many reasons!"

"I just want to know what everyone plans to do now?"

"Do you want to let the Honor phone grow and grow?"

Jobs' thin face scanned the crowd, and everyone was under a lot of pressure.

The raw rice has been cooked into cooked rice.

Honor phones are only sold in Huaxia now, what can they do?

Apple's mobile phone products have not even officially entered the Chinese market.

"We are talking about contract aircraft cooperation projects with Unicom, and there are still some projects where we disagreed."

"I think in order to block Honor mobile phones, non-critical projects can be compromised, and let our iPhone 3GS enter the Chinese market as soon as possible."

"In this way, consumers have more choices, which will definitely have an impact on the sales of Honor mobile phones."

"In particular, we have accumulated a very good reputation in Huaxia before, whether it is MP3 or computer, we have formed a high-end brand image."

"This is where the Honor mobile phone can't compare to us."

Cheng Fangyuan continued to put forward his own ideas.

This time, it was rare that Jobs did not scold him again.

Just let him implement these contents as soon as possible.

However, the emergence of Honor mobile phones will definitely not pass like this for Apple.

ACCORDING TO JOBS'S INSTRUCTIONS, APPLE MUST COME UP WITH A BETTER PRODUCT THAN THE HONOR 3G AT NEXT YEAR'S WORLDWIDE DEVELOPERS CONFERENCE.

This puts a lot of pressure on both the design and procurement departments.

Everyone is a knowledgeable person.

WHERE IS IT SO EASY TO COME UP WITH A BETTER PRODUCT THAN THE HONOR 3G?

But at this time, no one dared to stand up and refute it easily.

If you refute it, you may be fired on the spot!

This is not the outcome that everyone wants.

Go back and pass on the pressure as soon as possible, and start working silently!

What else can you do?

A Chinese company has made them so passive, this situation has never been encountered.

It's just that they don't know that there will be more of this passive situation in the future!

(End of chapter)