The turmoil of the lecture was very fermented on the Internet.

However, Nanshan Group has so many things to deal with, and Cao Yang doesn't want to waste too much energy in this regard.

Especially after listening to Zeng Tingting's report, he is ready to take care of the affairs of Xingchen Automobile and Jaguar Land Rover, two important contributors to the turnover.

"Mr. Cao, at present, our dreamer has officially rolled off the production line and started the stage of ramp-up production."

"Next week, the show cars in each 4S store will be in place, and we can officially start selling."

As the first MPV model of Xingchen Automobile, the Dreamer attracted a lot of attention when it was tested for a test drive before.

However, this car has not been on the market, so the popularity has dropped a bit during this time.

After all, your car is not on the market, and even if celebrities from all walks of life want to help, it is a little difficult.

"In which city will this listing event be arranged?"

Zeng Tingting has been in charge of so many product launch activities, and Cao Yang is still very relieved of her work ability.

So he didn't ask about some specific arrangements.

He didn't even know which city the listing event was held in.

"Considering that this time the dreamer focuses on high-end entrepreneurs and star customers, we put it in the imperial capital."

"This is also convenient for more stars of Nanshan Film and Television to attend the event."

"At that time, there will be an on-site turnkey event of the top ten star car owners at the event site, so that our activities can attract more people's attention."

"At the same time, Nanshan Film and Television will also shoot a micro-movie around the Dreamer's car for online playback."

"And our car is also expected to become a reception car for some important foreign affairs activities in the future, and this aspect is already in communication with relevant departments."

Zeng Tingting obviously has a full set of preparations for the listing event, and Cao Yang also has a heart for her when she asks.

For a high-end MPV, its market is destined to be relatively niche.

Targeting customers of Toyota Alpha and Lexus LM300H is the most straightforward choice.

In addition, make full use of the position of Nanshan Group in China and raise the dreamer to an important reception car, so that the sub-style will be on a higher level.

Of course, the price of important hospitality cars is definitely different.

You even need to consider the way to give away a few units to expand.

This is also an alternative ad spend.

Even in the future, if necessary, Dream Season can also make a bulletproof version of the W16 engine.

In this way, we can further meet the special needs of special customers.

In terms of comfort, such an MPV is definitely not comparable to a sedan.

Of course, that doesn't mean that sedans don't make sense.

The flagship sedan, Xingchen Automobile, is also under development.

In some business situations, it still has its own unique use.

After all, the shape of MPV is not acceptable to every boss.

Many people subconsciously still regard MPVs as "vans", which will take some time to reverse.

"It's not bad to put it in the imperial capital, and it will be more conducive to our product promotion when the time comes."

"In addition to the reception of special occasions, you can also try whether Lingnan Province and Yangcheng City can consider purchasing a group of dreamers as important leaders."

"Although the purchase price of the dreamer will definitely exceed the standard, it is completely possible that Lingnan Province and Yangcheng City can do special things from the perspective of supporting local enterprises."

"We don't need a lot, as long as we can sell ten or eight units, which can have an important publicity effect."

The image of an official car is sometimes not a good thing for car sales.

But sometimes it has a very good promoting effect.

Especially for high-end models, the meaning is still very different.

After the launch of such a model as the Dreamer, it will definitely exist in the future.

And the speed of updating will not be particularly fast, more just tinkering and launching some newer configurations.

In this way, it is even more necessary to think about its long-term marketing strategy.

After all, for MPVs, in addition to paying attention to comfort, customers may not pay so much attention to other performances.

You've been touting how good your power performance is, and how good the gearbox is a 10-AT, which may have a limited effect on sales.

"I'll communicate with Secretary Luo first about this matter, there should still be a big possibility."

"Even our further expansion to the provinces and cities where the group has investments is promising."

"In addition, the right-hand drive model for markets such as Minato-City will be able to be officially launched in three months."

"When the time comes, we can also try to let Dreamers enter more markets."

After Zeng Tingting reported to Cao Yang, she immediately took action.

And all kinds of media, naturally, have also received invitations to the listing event of Dreamer.

Toyota, which has always attached great importance to dreamers, has arranged for people to keep an eye on the relevant information of dreamers at this time.

Especially regarding the selling price, they have made several sets of plans.

"Minister, Toyota has agreed to reduce the price of Alpha to 499,900 yuan, so that considering the original price increase, it is equivalent to a five-fold discount directly."

"The Lexus LM300H will also strictly control dealers, so that everyone will not increase the price of sales, which is equivalent to a significant price reduction."

"No matter what the dreamers do, we're in a good position."

"Attacking up and down can definitely squeeze the living space of dreamers to the minimum."

"Once this car doesn't catch fire at the beginning, it's unlikely that it will put any pressure on us in the future."

Ma Hongjian has been busy during this time.

The market changes so fast, and there are many solutions that need to be done.

As a joint venture company, the plan made should not only be reported to the Chinese side, but also to the Dongying people.

Only when both parties confirm at the same time can the plan be implemented.

Invisibly, the cost of communication is actually quite high.

"According to my prediction, the price of the Dreamer should be between 1 million and 1.5 million, and the difference between the top and bottom will not be very large."

"In this case, they were really attacked by our Alpha and LM300H at the same time."

"Toyota Motor is a car company with the ability to impact the world's No. 1, and it is not something that can be easily suppressed by a car company with a history of less than ten years, such as Xingchen Automobile."

"When the time comes, after the Dreamer is officially launched, you can take a good look at it and see how the sales in each 4S store have changed."

"We can't lose this battle!"

Mu Linsen is also full of confidence now.

Previously, he was worried that Toyota's headquarters would not agree to Alpha's price cut, after all, a price cut would mean a reduction in profits.

I have been accustomed to the days of making a lot of money in the past, and now I can suddenly only earn some normal money, and everyone must not be used to it.

I didn't expect Toyota's headquarters to be quite courageous, and finally agreed to the plan submitted by Yangcheng Toyota.

In this way, Mu Linsen has confidence.

He knows very well that in the face of absolute price advantage, consumers must make their own choices.

After all, no one's money falls from the sky.

It's just that Xingchen Automobile, which has a local combat advantage, will not use conventional competitive solutions at all in high-end MPVs.

There are shortcuts that do not take, and have to take detours, in order to be the so-called fairness and justice?

Cao Yang is not so stupid!

……

"Ah Yang, you put a bomb on the Internet, and then ignore those experts and professors, some people are angry."

At the imperial capital airport, Fang Sisi personally came to pick up the plane.

In the past few days, the content of Cao Yang's lecture at Lingnan University of Science and Technology has been spread more ferociously on the Internet.

Especially the senior high school students are just applying for the exam, and now the results of the application have begun to come out one after another.

Many schools that used to be popular majors have suddenly become less popular.

Even the scores of many students in the School of Semiconductors of Lingnan University of Science and Technology could have been able to go to better-ranked schools such as Renmin University and Imperial Capital Normal School.

But in the end, these people all chose the School of Semiconductors at Lingnan University of Technology.

This must have affected the interests of some people.

"How many poor children have been fooled into the sinkhole profession by ungrounded experts, scholars, and professors in the name of 'ideals'."

"There is no way out of employment for these majors."

"Some people choose to criticize my speeches and answers, but they are actually pretending to be confused."

"Many of these people are vested interests in related professions, and they rely on professional cards to mix national food, mixed projects, and mixed social worship."

"I suddenly jumped out and pointed out that these majors are not employable and out of touch with society, that is, spitting on the golden signboard."

"Cutting off people's financial routes, such as killing their parents, must be destroyed."

What kind of mentality Cao Yang has towards those who oppose him can be described as a clear door.

If you are an ordinary entrepreneur with no background, it is estimated that under this pressure, you can only choose to retract what you said before and choose to apologize.

But that's no longer the case.

Don't say that you didn't say the wrong thing, even if you say it wrong, it doesn't hurt.

No one will force Cao Yang to apologize.

"It's true, what kind of history major, electric power school, these fields are actually not suitable for ordinary people without any background."

"Some people do go a little too far."

Fang Sisi just casually found a topic to talk to Cao Yang, she must be on Cao Yang's side, and she won't argue with him about anything.

On the contrary, chatting and chatting, she took the initiative to talk about the Dreamer listing conference to be held tomorrow.

At that time, she will also participate with Cao Yang.

As the general manager of Weibo, Fang Sisi naturally hopes to do something for the dreamers.

"Weibo is now more and more influential, and basically all celebrities have their own official certified Weibo."

"Various institutions and enterprises have also opened their own official Weibo."

"Even the publicity work of many film and television dramas has regarded Weibo as a key publicity area."

"Many entertainment companies are also eager to have a good relationship with us, and I think we can make good use of this advantage and let it make more contributions to the development of Xingchen Automobile."

Fang Sisi knows very well that Cao Yang attaches the most importance to the development of the automobile industry.

Whether it is Nanshan Film and Television or Weibo, it is essentially for enterprises such as Xingchen Motors.

If this purpose is not achieved, then the meaning of the existence of these companies will be greatly reduced.

Naturally, she doesn't want Weibo's influence within Nanshan Group to decline significantly.

"It's really good to put it to use, do you have any specific plans?"

There is definitely no need for any politeness with Fang Sisi.

This time, she took the initiative to use Weibo to promote Xingchen Automobile, and Cao Yang was a little curious about what special publicity plan Fang Si had come up with.

"The same song was popular before, but now the popularity seems to be declining."

"But the influence of celebrities, on the whole, is still rising."

"I think Weibo can come forward and organize a party, which is called Weibo Night or Star Night."

"When the time comes, invite all kinds of stars to perform, and make it a more popular event than the same song."

"At that time, the ticket revenue, broadcast revenue and advertising revenue of these events alone will be a very significant revenue."

"The important thing is that there should be such an activity to promote the products of Xingchen Automobile, which should be very effective."

"This time it may be a little late, and we can think about it next time a new car is launched."

As soon as Fang Sisi said this, Cao Yang immediately became interested.

Weibo night?

Night of the stars?

This event can be done.

Even if it is an exaggeration, after the Weibo Night, you can come to various activities such as the Night of the Stars and the Night of the Dreamers as needed.

Anyway, it is nothing more than using the influence of Weibo to bring together celebrities from all walks of life.

Anyway, it's not that the venue fee is not given, and everyone's opinion should not be so big.

"After our dreamer goes public, there will be a flagship sedan launch event in the second half of the year, and we can consider combining it with Weibo Night."

"Even on the test ride and test drive of this car, the follow-up arrangement can be revealed."

"Combined with some communication from Nanshan Film and Television, when the time comes, we will let Xingchen Automobile or Jaguar Land Rover completely monopolize it."

If Xingchen Auto or Jaguar Land Rover doesn't have a model that suits people, then you can buy it.

But if you are driving a model of other brands of a similar level, then when Nanshan Film and Television and Weibo cooperate with you, you have to consider the issue of attitude.

If you don't give face so much, I won't give face either.

For example, a celebrity would rather buy LM300H than a dreamer with better performance, then I'm sorry, your black material may be spread at any time on Weibo.

Another example is that a star drives a BMW X5, but he is unwilling to buy a star or a look up, or a Range Rover or the like, then it's embarrassing.

When Nanshan Film and Television selects co-actors, it must give priority to killing you!

Anyway, for most roles, you don't have to be an actor to play them.

For these "stars" who have easily made a lot of money, Cao Yang feels that there is no need to be so polite.

Nanshan Group store is a big bully, and it should be bullied when it should be.

Otherwise, none of your own company's artists support Xingchen Automobile, and your own partners don't support you, do you expect others to support you?

Anyway, Cao Yang didn't expect Nanshan Film and Television to make a lot of money.

As long as he "clicks" Zhang Songwen from time to time and shoots some film and television dramas that are impossible to lose money, then the popularity of Nanshan Film and Television will only get higher and higher.

Even Penguin, which is also in Lingnan Province, has taken the initiative to cooperate with Nanshan Group in many aspects since this year.

The other party also took the initiative to express that he wanted to cooperate with Nanshan Film and Television to establish Penguin Film and Television, and everyone would work together to make Huaxia's film and television culture bigger and stronger.

When the time comes, let's see which star is so uninteresting, or don't give face to Nanshan Group.

Then kill the chickens and make an example of the monkeys, and let others see the fate of going against the Nanshan Group.

Do you really think that the influence of industrial enterprises with sales of hundreds of billions of dollars is so weak?

If the tiger is not powerful, you should be a sick cat!

"No problem, I'll arrange someone to dock this project."

"When the time comes, we will work with Nanshan Film and Television and Xingchen Automobile to make it bigger and stronger."

"The best thing is to make a series of programs to further cash out the traffic and resources of Weibo."

Seeing that Cao Yang was very much in favor of his plan, Fang Sisi was also in a good mood.

And all the stars in the imperial capital are also large-scale dispatches this time.

Even some stars who did not receive the listing of Dreamers took the initiative to ask Nanshan Film and Television for it.

Considering that a large number of celebrities participated in this listing event, a red carpet ceremony was also held at the event site.

One by one, the stars were picked up by the dreamers and walked the red carpet under the flash of many reporters.

If it weren't for the clear writing of the signboards celebrating the listing of the dreamer, many people would still think that this is something big happening in the entertainment industry.

"Charlene, I heard that you have already ordered a W12 version of the Dreamer in the 4S shop?"

At the event site, Milley and Charlene were next to each other, and the two naturally wanted to have a good chat.

"Yes, dreamers are very suitable whether they are filming or traveling with a family."

"As an artist in the company, I definitely want to support it."

"There will be a TOP10 car delivery event at the meeting, and I signed up so actively, that is, I barely occupied a ninth place, and I almost couldn't enter this event."

Charlene is well aware of the influence of Nanshan Film and Television, and also knows the influence of Nanshan Group.

Not to mention that Xingchen Automobile's products are indeed very good, even if it doesn't work, she will buy it.

After all, sometimes, attitude is more important than hard work.

Attitude is also a choice.

"It's a pity that I just gritted my teeth and bought a starry sky sports car last year, thinking that it would be more fun to drive a sports car myself."

"Now I'm going to have to spend money on a Dreamer, I'm too shy to get it."

"However, when the crew needs to film, if they give us alpha again, I definitely don't agree, I have to let them match me with a dreamer."

Milley lives a single aristocratic life, MPV or something, she is not very interested.

So even if she supports Xingchen Automobile, she also chooses to support it on her Weibo.

Forget about buying a car.

You can't buy one for every car in Xingchen Automobile.

In this regard, Nanshan Film and Television is not so domineering.

Everything needs to have a degree.

With the admission of a group of stars, the two hosts specially invited by Xingchen Automobile from Huaxia Station also began to take the stage.

This kind of activity, Cao Yang has slowly stopped appearing in person.

Giving the people below more opportunities to show their faces is also an issue that needs to be considered as a leader.

I can't let people work every day, but I take all the credit.

Fortunately, Xingchen Automobile is already very proficient in this kind of activity, even if it comes up with some different delivery ceremonies and the like, there is no chaos in the end.

And when the prices of the Dreamer V8 1.1999 million yuan and the Dreamer W12 1.4999 million yuan were officially announced, the people of Toyota and Mercedes-Benz were relieved.

At this price, they don't worry anymore!

"Yang, the price of this dreamer of Xingchen Automobile will be a lot higher than our MPV at that time."

"We should urge the project team to see if we can mass produce the MPV model in advance."

August, as the person in charge of Mercedes-Benz Huaxia, is also relatively clear about the movements of Mercedes-Benz in Fujian Province.

Before, he was worried that the dreamer would make a price of six or seven hundred thousand, so Mercedes-Benz would be under a lot of pressure.

Because this is equivalent to directly becoming a competitor to their MPV.

But with more than a million, the situation is different.

"The main reason is that the installation speed of some equipment is difficult to advance, and a large number of our equipment is still imported from Germany."

"So the construction time of the plant equipment is relatively long."

"For example, Jaguar Land Rover's Modu factory basically only takes more than a year to complete, because most of their equipment is purchased from China."

Yang Ming naturally hopes that the model production schedule can be advanced, but what he can't do, he doesn't want August to have expectations that he shouldn't have.

Otherwise, the next time you ask, it will be more difficult to answer.

"Xingchen Automobile's new products can always lead the trend."

"This time, I hope they can have a waterloo."

"Otherwise, the pressure on us will increase in the future."

Just when August was chatting with Yang Ming about dreamers, all the stars on Weibo did not rest.

Especially the 10 celebrities who got the car in advance that night took a lot of pictures in person and put them on their Weibo.

And it is also specially equipped with some copywriting.

That publicity is definitely much better than advertising.

Those who expect the dreamer to fail are probably disappointed.

Xingchen Automobile's new products will continue to lead the trend this time.

Even in the next few days, the 4S stores of various Xingchen Motors also ushered in a small peak of dreamers handing over cars.

This situation can be regarded as completely confusing the people of Toyota and Mercedes-Benz.

What's the situation?

Such an expensive car actually sells so well?

Why do so many celebrities and entertainment companies buy Dreamers?

Isn't it fragrant to buy a reduced price alpha?

(End of chapter)