The Dreamer is the world's first model to be equipped with a 10-speed automatic transmission.

Although it is only an MPV, it is equipped with V8 and W12 engines, and its power performance is better than most cars on the road.

Coupled with the length of 5.2 meters, the interior space becomes very spacious.

Refrigerator, First Class Seats, Screens......

For wealthy people, such an MPV, the ride comfort is definitely higher than that of any sedan.

In the beginning, some celebrities bought dreamers out of desperation.

But after sitting on it, I found that it was good.

Naturally, these things will be slowly fed back into the market.

Not to mention that the sales are hot, but the sales of the dreamer are really not bad.

On the contrary, Alpha, which has already cut prices, not only did not increase its sales, but fell on the contrary.

This stunned Toyota's people.

The price has been reduced, but it is even more difficult to sell?

"Minister, I have arranged for someone to observe for a week, and Alpha's sales data has not only not increased compared with last month, but has decreased by two percent."

"And on the side of Xingchen Automobile, according to the grapevine, the sales of the Dreamer can reach 100 units per day."

"In this way, they can sell 3,000 units in China in a month."

"Even if the sales are relatively high at the beginning, and then they will decline, then there will be 2,000 units a month."

"This data may not be outstanding at all on the car sales list, but considering the special attributes of high-end MPVs, Dream Season is a well-deserved champion."

Ma Hongjian reported to Mu Linsen on the situation of the terminal market with a heavy heart.

This result is a little different from what he thought.

According to his original plan, after Toyota changed the plan, Alfa's sales should not skyrocket, at least there should be no decline.

Even if there is not even a refrigerator on the Alpha, it sold well before.

How is it that after the dreamer came out, the situation completely changed?

In fact, he still didn't think from the perspective of the person who bought the alpha.

For people who can afford to spend millions on an Alpha, they want the price of millions.

If Alpha only needs 300,000 like Dongying in China, then it will not be attractive.

Now reduce the price to 499,900, and the effect is actually similar.

People can't rely on buying alpha to get extra face, so naturally they won't buy it anymore.

This is one of the most important reasons for the decline in alpha sales.

It's just that this thing is really hard for ordinary people to see.

After all, not every consumer will be so serious about telling you what they really think in their hearts.

"If it continues at this pace for a few months, the dreamer will be completely established."

"Alpha can't beat the dreamer, we had a psychological expectation of this before."

"Why can't the LM300H fight the dreamers of Xingchen Motors?"

"It stands to reason that everyone's official guide price is about the same, and our Lexus brand influence is not bad at all."

"Especially in South China, many consumers recognize Lexus, even Mercedes-Benz and BMW do not necessarily have brand advantages."

Mu Linsen was also full of confusion at this time.

This situation has become a little fast, and it has become a little unbelievable.

Alpha and LM300H attacked together, but they couldn't beat a new car of Xingchen Motors?

Not really!

"I took a look at Weibo and Tieba, and in the past few days, a large number of celebrities have reposted pictures of dreamers, and even some celebrities have bought a dreamer themselves."

"Various entertainment companies have also helped promote Dreamers on their official WeChat."

"The influence of those stars and entertainment companies is already relatively large, and as soon as they do this, the dreamers will become popular all over the Internet."

"It's become a phenomenal product, and it's gaining momentum."

Ma Hongjian thought about the scene he saw when he was collecting information in the past few days, and he was also very shocked in his heart.

For so many years, it was the first time he had seen so many celebrities come forward to help promote a product.

In the past, Toyota did not find celebrities to endorse or help publicize.

But it's often just a matter of looking for a more famous star.

Where is it like a star car, as if all the stars are helping.

According to this rhythm of propaganda, hundreds of millions must not be spent?

But Ma Hongjian felt that it was unlikely.

"Nanshan Film and Television, the brother company of Xingchen Automobile, has a great influence in the domestic entertainment industry, and I have only heard this sentence before, and I don't have a very deep understanding of it."

"Now that I see so many celebrities on the move, I know the true meaning behind this sentence."

"One of the main markets for high-end MPVs was originally entertainment companies and stars, and now Dreamer has completely won this part of the market."

"No star is so iron-headed that he will have trouble with Nanshan Film and Television in such inconsequential matters."

"If Alpha and LM300H want to break the circle, they have to find a way to use their brains on the business owner's side."

What should be given up, should be given up.

In the entertainment industry, Mu Linsen knows that Toyota has no hope of victory.

In this case, it is necessary to think of new ways as soon as possible.

However, it is easy to find a way, but it is not so easy to make it effective.

Price?

Publicize?

Activities?

Either way, it's not that easy to do.

And these struggles of Toyota are naturally seen by the people of Mercedes-Benz Huaxia.

In August's heart, he didn't dare to despise the dreamer now.

"Yang Ming, do you think that after the Alpha price cut, the sales volume has not increased, what is the situation?"

"Is it really because Dreamers has so many celebrities to help promote it, so it is useless for Alpha to cut prices?"

Paying attention to the sales changes of competitors is something that every car company needs to do when selling.

As the most representative car among the domestic high-end MPV models, Mercedes-Benz naturally has to keep an eye on its sales changes.

It's a bit helpless to say, obviously Alpha is just a product of Toyota, and it stands to reason that it has nothing to do with high-end luxury.

But before the Mercedes-Benz and other opponents were pressed to the ground and rubbed.

It is also a Nissan MPV, but it does not bring any pressure to everyone at all.

This situation is really not something that can be explained clearly in a few words.

"Celebrities help publicize, and the effect is definitely there."

"After all, so many celebrities are promoting a product, and everyone subconsciously thinks that this is a good product."

"Especially when people not only help to promote it, but also use it themselves."

"Those luxury goods will find celebrities to help endorse them, isn't it just because they fancy this effect?"

"Today's Dreamer's propaganda has also played a similar role."

To a certain extent, Yang Ming can be regarded as a bystander.

The melee between the Alpha, LM300H and the Dreamer, seems to have lasted a bit short.

It hasn't started yet, so how can there be signs of an end?

This kind of scene has never appeared in the competition of other models.

Looking at the competition between the Mercedes-Benz E-Class and the BMW 5 Series, how many years have lasted and there has been no result.

Looking at the competition between the Mercedes-Benz C-Class and the BMW 3 Series, there was no result before, there is no result now, and it will not be so easy to have results in the future.

Why is it not the same when it comes time for the Dreamers to compete with Toyota and Lexus?

After Mercedes-Benz's own domestic MPV is launched next year, will it be like Toyota and Lexus, and will it be killed by others?

That wasn't what he wanted to see.

"Do you think it's possible for us to arrange a special fund at that time and invite some big-name celebrities to help promote and see if we can increase our sales?"

The publicity scheme that Xingchen Automobile can adopt, August feels that he can also adopt.

Mercedes-Benz has earned a lot of money in China in recent years, and August is still very confident in spending money.

However, sometimes you have money, and you don't necessarily spend it.

There are so many stars, and it's not that Mercedes-Benz is willing to spend money to get them all.

is like an artist under Nanshan Film and Television, no matter how much money you give, people don't dare to cooperate with you in MPV projects.

Otherwise, I really think Nanshan Film and Television is a vegetarian?

The so-called fairness and justice are often just a concept, don't take it too seriously.

"Please yes, please, some celebrities in Hong Kong and Taiwan are very well-known, and with the cards of our Mercedes-Benz cars, it is not a problem to invite a few first-line stars."

"But it's going to be like a dreamer, I'm afraid it's going to be very difficult."

"People not only have the help of Nanshan Film and Television, but also the two affiliated companies of Weibo and Autohome to help, which is not comparable to ordinary car companies."

"However, I think we will be in a much better position than Toyota."

"On the one hand, Mercedes-Benz's brand power is not comparable to Toyota's, and on the other hand, our expected price is much lower than that of Dreamer."

"When the time comes, many companies should be willing to consider our products if they buy MPVs for business reception."

At this time, Yang Ming must show his confidence in front of the boss.

Otherwise, August may have to consider finding a new sales director.

After all, the current situation is not so ideal.

Whether it is the upcoming MPV model or other Mercedes-Benz models, the sales growth in China is a bit unable to catch up with Jaguar Land Rover and Xingchen Automobile, and even compared with BMW, there are still some gaps.

This situation must not be allowed to continue forever.

Of course, what will happen in the end, nothing is yet known.

Yang Ming wasn't so worried.

After all, Mercedes-Benz's MPV won't be launched until next year.

I still have enough time to cope.

And when people from Toyota and Mercedes-Benz are worried about the sales of the dreamer, it is naturally impossible for Xingchen Automobile, as the main owner, not to pay attention to the sales of its new models.

"Mr. Cao, our dreamer has been on the market for a week, and the sales volume has reached 834 vehicles, according to this trend, there is definitely no problem with monthly sales of 2,000 vehicles, and monthly sales of more than 3,000 vehicles are also worth looking forward to."

"This is only the domestic sales, the number of exported units will also make some contributions in the future, and it is also very promising to finally let our sales impact 5,000 units per month."

For the dreamer, Xingchen Automobile actually does not give too much sales expectations internally.

To rush sales, you have to rely on SUVs.

MPV is more about enriching the product line and gaining a relatively stable sales volume, which will contribute to the development and growth of Xingchen Automobile as a whole.

Of course, it must be a good thing to be able to explode sales and become a phenomenal product.

For example, Toyota's Alpha can be said to be a phenomenal product in the past few years.

Not only is the export sales good, but the domestic sales in Dongying are also okay.

You must know that the popular small cars in Dongying are small cars, especially the so-called K-CAR mini-cars, which sell the best.

Alpha is a medium-to-large car, normally not popular in Toei.

At the peak of Toyota's motor, it was able to sell more than 100,000 alphas a year in China, which is still very powerful.

"Now it's an overdraft of some celebrities' market, and if we can keep steady sales in the future, it will be a real success."

"In addition to the star market, from the perspective of the long stream, the household market of business owners and some small rich families is actually very potential."

"This part of the market needs to be slowly explored, so that everyone slowly realizes that MPV is not a simple van, it has its own unique advantages."

Cao Yang said unhurriedly.

He is still quite satisfied with the current performance of the dreamer.

For a car of more than one million, as long as the annual sales can reach more than 10,000 units, there is no need to worry about losing money.

It's not like a car with more than 100,000 units, if the annual sales are only 10,000 units, it is estimated that it will be dusty.

After all, the difference between a car of more than 100,000 and a car of more than 1 million in terms of tooling investment is not so big.

You need 4 sets of molds for a hood, and I also need 4 sets.

At most, my mold accuracy requirements are higher than yours.

In this case, the impact on the cost of the mold, although there is, is not so great.

It's just twice as expensive as you.

"Our sales department has been contacting Autohome to make a medium- and long-term marketing plan to promote MPV models through various means."

"Maybe in the future, it is not surprising that our dreamer will become a model with annual sales of 100,000 yuan."

Zeng Tingting is in a very good mood now.

Xingchen Motors has performed very well this year.

The sales volume of Yangwang and Xingtu has been steadily fixed at more than 10,000 units every month.

Ziweixing also sells two or three thousand units every month.

Even the Star Sports Car has hundreds of sales every month, which is already very good.

Now the dreamer can sell thousands of dollars a month, and the annual sales can also contribute to an increase.

If it weren't for the impact of the financial crisis in the overseas market, there was no increase, or even a decline, and the overall situation of Xingchen Automobile could be better this year.

"The Chinese people's understanding of cars is still in a relatively early stage, and it will take a long time to make everyone correctly accept the good of MPV."

"When you set goals, you don't need to be particularly aggressive, just take your time."

"However, how to sell our flagship sedan in the future and how to engage in marketing, you have to think about this in advance."

"To a certain extent, this represents the façade of Xingchen Automobile, and it may become a model for many wealthy people."

As a luxury brand, Xingchen Auto is certainly not without its own top-of-the-line sedan.

Mercedes-Benz cars have S-class, BMW cars have 7 series, Audi has A8, and Xingchen cars naturally can't be left behind.

Therefore, within Xingchen Automobile, in addition to the research and development of the Dreamer MPV last year, the research and development of the flagship sedan did not stop for a quarter of an hour.

According to the current progress, it is almost time for the first prototype to roll off the assembly line, and it will be officially launched in a few months.

Some marketing plans naturally need to be considered in advance.

Otherwise, if this car fails, it will be a shame for Xingchen Automobile.

"I've already arranged for someone to prepare this specific plan."

"For this model, we will also take some different plans when selling it."

"Give customers more options to choose from, so that the model appears more personalized."

Zeng Tingting naturally knew the significance of the flagship sedan to Xingchen Automobile, so she also arranged for the elite soldiers of the sales department to prepare for the relevant work.

And this car has a bulletproof version and a non-bulletproof version as soon as it comes up, and it is completely a high-end route.

At that time, whether it is the atmosphere of the model or the price, it will be relatively high in Xingchen Automobile.

And the more high-end the model, the more niche the market is.

After all, there are still not many people who can spend millions to buy a car in one go.

If you steal a customer, it means that another brand loses a customer.

So the competition is also very fierce.

Even the sales managers of some luxury car 4S stores are very hard to sell cars.

Even if it is necessary to make some sacrifices, many people are willing.

No matter what line it is, it's not that easy to do.

"Isn't there a wealth forum every year?"

"When the time comes, we can consider cooperating with the organizers, and we can try to make this car the official reception car of the Fortune Forum."

"In addition, we can also focus on developing the market in the Middle East."

"It's like a high-end bulletproof version of the model, even if the price is a little higher, as long as people think it's worth the money, it's not a problem."

Compared with other models, the sales difficulty of flagship sedans is relatively high.

Cao Yang is also relatively worried.

Although he is more confident in the appearance of this car, when it comes to this level of model, it is not just a good look.

Otherwise, when you look at those Rolls-Royce models, do you really think they look good?

Not necessarily!

"Well, I'll arrange someone to communicate later."

"In the Middle East, we will also actively participate in auto shows and work with local dealers."

"In addition, we will also communicate with Huaqiang Group to see how Mercedes-Benz, BMW and Audi guide their sales tours in this regard."

"At the same time, the marketing situation of Bentley and Rolls-Royce brands, we will also fully combine their plans and eventually form a set of our own words."

"Simply compared to configuration, than performance, we are not afraid of anyone."

As a latecomer, if you want to open up the situation in the luxury car market, you must have some advantages of your own.

If you can't compare to anyone else, that's definitely not going to work.

In this regard, Xingchen Automobile also has a full understanding of it.

Otherwise, it would not be so fast to carry the 10AT to their own cars, and actively promote various intelligent networked products.

You know, the arrival of the real intelligent network era will be ten years later.

The cost of starting to get lane-keeping, adaptive cruise, collision prevention and other safety features in advance is actually very high.

The process of going from zero to one is sometimes the most difficult.

On the contrary, if someone else has already made a mature product, and you copy it, then it is not so difficult to make a better product.

Huaxia enterprises may not be so good at innovation, but if you follow the learning, that ability is definitely leveraged.

With Cao Yang's instructions, companies such as Xingchen Automobile and Autohome began to act.

"Mr. Yu, Xingchen Automobile has launched two new models this year, and this product line is basically relatively neat."

"I heard that they also have a mid-size SUV in the planning, and when the time comes, there will be 3 SUVs, 2 sedans, 1 sports car, plus 1 MPV, and 7 models will work together, and the sales will definitely go up a level."

Almost all of Xingchen Automobile's marketing activities are related to Autohome.

Within Autohome, there is also a special team responsible for Autohome, and He Ling is the direct person in charge of this team.

Zeng Tingting is going to start the marketing plan of the flagship car, so naturally she wants to have a good chat with Autohome.

After sharing the information from Xingchen Auto to Autohome, Yu Yu and the others also attached great importance to it internally, and held a separate meeting to discuss the relevant arrangements.

"This time, the flagship version of the sedan, said to be one model, can actually be counted as two."

"The bulletproof version looks like an extended version of a high-end sedan, with a length of 6.3 meters and a wheelbase of 4.3 meters."

"I probably compared it, and basically this is going for the Mercedes-Benz S-Class."

"Although the W12 normal version and the W16 bulletproof version are mainly promoted now, it is completely possible to launch the V8 version as needed in the future."

"In the future, whether it is Mercedes-Benz S series, BMW 7 series, or Audi A8, it is estimated that they will be under a lot of pressure."

"The appearance designed by Mr. Cao has never disappointed."

Zeng Tingting showed Yu Yu pictures of the new car, otherwise everyone would have no confidence in their hearts, and the effect of publicity would be worse.

"As the top automobile design master in China, Mr. Cao has never disappointed everyone over the years, and this time is no exception."

"However, this kind of model is easy to promote, and it is not easy to achieve good results."

He Ling knows very well that in this level of the automobile market, the advantages of Mercedes-Benz, BMW, and Bentley are obvious.

As for the higher-level Rolls-Royce, it goes without saying.

Xingchen Automobile is going to fight a tough battle this time.

I just don't know what the end result will be.

(End of chapter)