Chapter 536 Top Grid Support, Anniversary Parade Vehicle

Xingchen Motors has already engaged in a lot of various marketing activities.

Therefore, the launch of the flagship sedan Galaxy this time was naturally held very smoothly.

Appearance, configuration, price!

Zeng Tingting didn't go around in circles about these issues that everyone cared about, and all of them were introduced at the press conference.

And there are a total of four exhibition cars for everyone to visit and experience.

Although the momentum of the press conference is far less than that of the dreamers, the influence in a certain circle is not low at all.

That night, Huaxia Station even spent more than ten seconds briefly introducing the situation of the Galaxy car, which was a special face-saving experience.

Of course, there is no influence behind this that Xia Hong, the deputy director, helped promote.

After all, sometimes even if you have the strength, you may not be able to enjoy the corresponding treatment, and you still need someone to support you.

"Strauss, Audi Q5 and Q7 have been influenced by Xingchen Motors, and now the other party has come up with a Galaxy flagship sedan, do you think it will have any impact on our Audi A8?"

The A8 is Audi's highest-end model, and while sales aren't particularly ideal, they're not bad.

So within Volkswagen, the A8 still has its own special status.

Even the A8 is even more important than the Q7.

In this case, once the sales of the A8 are threatened, Vondel, the general manager of Volkswagen Huaxia, will definitely be nervous.

"I don't think there is any need to worry about it, when it comes to this level of models, each manufacturer has its own unique market, which is not so easy to grab."

"Like our A8, people who don't know how to drive look at it from a distance and think it's an A6."

"This can fully meet the needs of some relatively low-key rich people."

"The performance of the A8 is not worse than that of the Mercedes-Benz S or the BMW 7 Series."

"But relatively speaking, the popularity is lower, and our publicity focus is also on the positioning of low-key luxury."

"Xingchen Automobile's galaxy looks quite competitive in terms of pure power performance and configuration."

"But when you sell high-end cars, you don't have to stack configurations there to win."

Strauss gave his answer very confidently.

The more high-end the model, the less fierce the competition.

It is also rare for everyone to fight directly with bayonets.

Everyone shares the cake together, which is more in line with the actual situation.

It is also a practice that is more in line with the interests of all parties.

"I hope the result is really the same as you say, otherwise we will be in a passive situation."

"Nowadays, the global auto market is sluggish, and the market here in China is growing rapidly."

"In this way, the headquarters has a lot of expectations for the Huaxia branch."

"This year's A8 sales, not to mention how much it has increased, at least it is not allowed to decline, otherwise we have no way to explain to the headquarters."

Vondel also said his thoughts very directly.

Everyone has to think about their own interests.

Sometimes, the so-called professional managers, the decisions they make and the way they do things are not even related to the reliability of the household.

The relatives of the three aunts and six mothers-in-law, sometimes everyone has to be more or less scruples about something, and they may not necessarily mess around.

But it's hard to say about professional managers.

Some people are of very high quality, and you basically don't need to worry about anything after you hand over the management of the business to others.

But some people's quality is particularly low.

Even lower than you think.

Sacrificing the long-term interests of the company for the sake of the short-term interests of his own tenure.

In order to look good in this year's financial report, there are countless things to fool around there.

Although Vondel is not such a bottomless professional manager, it is absolutely inevitable to consider his position under the ass.

"You can rest assured, the sales of A8 in Huaxia will definitely not decline."

"At this time, the most worrying thing is Mercedes-Benz and BMW, especially Mercedes-Benz, relatively speaking, their flagship models are relatively close to the positioning of the Galaxy."

"For example, the presidential car of some countries is the Mercedes-Benz S600, and I also consider this part of the market when I look at the Galaxy."

As the largest luxury car brand in China, Xingchen Automobile's various movements must have attracted everyone's attention.

Strauss watched the live broadcast of the galaxy's press conference throughout the whole process, and he has a good understanding of many situations in the galaxy.

That's why he has the confidence to say that Mercedes-Benz is what he should worry about the most.

Relatively speaking, in markets other than China, the exposure rate of Mercedes-Benz S-class on special occasions is the highest.

The Audi A8, on the contrary, is more average in this regard.

"In the past, we had nothing to do with Mercedes-Benz S-Class and BMW 7 Series, and there was no brand in China that could compete with us in this market."

"Now that a galaxy has popped up, I don't know what the situation will look like then."

"So you still have to pay attention to this matter, and pay more attention to the response of all parties and changes in sales."

"Don't find out that something is wrong when you release last month's sales at the beginning of each month."

After listening to Strauss's analysis, Vondel's uneasy heart was slightly comforted.

But as long as it is related to Xingchen Automobile, he can't be careless.

So I couldn't help but tell me a little more.

It's just that this time the development momentum of the galaxy has exceeded everyone's expectations.

"Mr. Cao, I just received a call saying that this year's military parade is considering using our galaxy as a parade vehicle."

"Let's prepare three bulletproof versions of the Galaxy and send them to the imperial capital as soon as possible."

Early in the morning, before it was time to go to work, Cao Yang took a watering can to water the flowers of Wan Nianqing next to the window.

This pot of evergreen is now growing luxuriantly, and it already looks like a small tree.

It is well cared for, and every leaf is very clean, and the sun shines on it, sparkling.

When Zeng Tingting pushed the door in, the sunlight happened to shine on the water sprayed from the watering can, and a colorful rainbow could be vaguely seen.

The good news she wants to report is a bit of a complement.

"Parade vehicles?"

Cao Yang was stunned!

This market, he really hasn't thought about it.

It used to be the private territory of the red flag, but why did it suddenly become the Milky Way?

Although as a parade car, the price of the Galaxy certainly cannot be so dark.

But at this time, even if it is a free gift of three cars, a large number of car companies jump out and say "I do".

So now Zeng Tingting suddenly told herself that the Galaxy was going to become a parade car, and he was very surprised.

It's 2009, but it's a little different.

"Yes, at first I thought it was a call from a scammer."

"But after confirming it, the other party is really contacting us about the parade car."

"So I'll be right over to report to you."

Zeng Tingting's face was full of joy.

She is engaged in marketing, and she knows the meaning and publicity behind this thing best.

At that time, the exposure rate of Galaxy will not be comparable to ordinary advertising.

To put it bluntly, if you take out 100 million to advertise, it will definitely not have that effect.

Even if it costs 1 billion yuan to advertise in China, the effect is not necessarily as effective as the parade car debut in a day.

"Is there anything we need to cooperate with?"

Cao Yang is not stupid for such a good thing, so he naturally has to fully cooperate and implement it thoroughly.

Otherwise, God will feed all the food to your mouth, and you still can't eat it, which is a pity.

This is a surprise for the galaxy.

Cao Yang, who originally did not have such high expectations for the bulletproof version, now feels that this car may be able to become one of the masterpieces of Xingchen Automobile.

Sometimes, the rarer and more high-end, the more well-known it is.

It's like a Rolls-Royce, how many people can afford it?

How many people who know about Rolls-Royce have ridden it personally?

Even Rolls-Royce's annual output is only a little bit, but the popularity of people is very high.

As long as it is said that the high-end models of the automobile industry, Rolls-Royce must be an existence that cannot be bypassed.

In fact, for Rolls-Royce, their aero engine business is doing better.

But for ordinary people, it is Rolls-Royce cars that are known more.

"We need to cooperate with some special modifications to the galaxy, but they are not very excessive requirements, and it is not particularly difficult to correspond."

"They didn't even bargain with us on the price, and directly purchased according to the official guide price."

"Of course, those special modifications will naturally not give extra money."

"It's equivalent to the discount we give, and it's only the part of the special modification."

Zeng Tingting can now feel more and more the benefits of being in Nanshan Group.

Ordinary enterprises simply do not have the opportunity to come into contact with such things.

Not to mention being personally involved in such a thing.

"No matter what we need to cooperate with, we will fully cooperate, and there is nothing to say."

"Then we don't have to collect the money, even if it's a support for the ceremony."

Cao Yang is not a greedy person.

The 18 million in sales alone is simply not enough to pay for the related advertising.

You can't take advantage of it and sell it well.

"By the way, as long as the other party does not take the initiative to announce the news in this regard, we can't use this matter to publicize, and we must pay attention to confidentiality."

Cao Yang hurriedly added another request.

You can't make a mistake that you shouldn't have made because of a small mistake.

It's just that this worry of his is completely unnecessary.

Because on the afternoon when he got the news, the other party announced on the official Weibo that he would use the Galaxy as the command vehicle.

And also retweeted a few pictures of the Milky Way.

As soon as this news came out, it was immediately on the hot search on Weibo.

"Ah Yang, this surprise came a little suddenly."

"I just saw the news, and I still can't believe it."

"In particular, several official media have also reposted this news, and the influence is completely different."

"The Galaxy's launch event was the most low-key compared to several other models."

"But in the end, it is likely that the popularity of Galaxy is the highest in China."

"This situation is really unexpected."

Fang Sisi also participated in the launch of the galaxy.

She also knows what the situation of the other models of Xingchen Automobile is at the press conference.

But no matter which car it is, it is definitely not as big as this action of the galaxy.

"I just learned about this news this morning, and I thought it wouldn't be officially revealed until the military parade."

"I didn't expect the other party to be so powerful, and directly brought us a wave of publicity."

"This favor, but I owe a lot."

Cao Yang didn't feel that this matter was something that the other party should support for granted.

The press conference of Galaxy Motors has only been held for a few days, and the official has made such a statement of support.

This strength is absolutely unprecedented.

Even this response speed is very fast.

This is definitely not simply because of the good performance of the Galaxy car.

It's not even because of Xingchen Motors.

Nanshan Group has made so many special contributions over the years, and now it can begin to enjoy some of the benefits.

"Every year, the various business divisions of Nanshan Group will launch some new technologies."

"I heard that Nanshan Equipment has begun to supply machine tools and other equipment to many military factories."

"Not to mention Nanshan carbon fiber and Nanshan special steel."

"These contributions, the above must also be seen in the eyes.

"Otherwise, this situation would not have happened this time."

Fang Sisi is also in a very good mood now.

It's a good thing that Nanshan Group is valued.

Although when expanding business overseas, you may receive some special treatment for this reason, and it is even possible to be suppressed in the future.

But as long as you touch the other party's cake, then no matter what you do, you will definitely be targeted.

Cao Yang has been preparing for this very early.

So I'm not afraid.

"Nanshan Group will continue to increase R&D investment in recent years and strive to break through more technologies."

"Whether it is materials or semiconductors, it will be the focus of the next effort."

"I hope to have a more satisfying performance in the future."

Cao Yang is also in a very good mood now.

A pie fell from the sky, and it directly knocked the Xingchen car unconscious.

Who would dare to say that Xingchen Motors is not a luxury car in the future?

Who would dare to question the special status of Xingchen Automobile in the Chinese automobile industry?

Even in the future, will some special occasions give priority to Xingchen cars?

These are all things to look forward to.

"The better the development momentum of Nanshan Group, the greater the support it will receive."

"At that time, Nanshan Group may really be able to become the largest private enterprise in China, or even the most competitive enterprise in China."

Fang Sisi and Cao Yang chatted with great interest about the fact that the Galaxy had become a parade vehicle, and they were in a good mood.

However, not everyone is in such a good mood for this news that has suddenly become a hot search.

(End of chapter)