In the early days of a new model, it is easier to keep it secret.

After all, not so many people know about it, and they are basically employees within the company.

But once this model begins to officially offer quotations to suppliers, the relevant information is not so easy to keep secret in the eyes of those who care.

When the development of a new model enters the stage of formal mold production, it is difficult to start handing over samples to assemble the vehicle, and it is difficult to keep it completely secret.

There are so many suppliers, it is impossible for these suppliers to supply you only with Xingchen Automobile.

Therefore, in the conversations between some suppliers and other OEMs, intentionally or unintentionally, some information about the new model will be disseminated.

In this case, Xingchen Automobile naturally encountered it.

"Phillips, we heard that there is a new model codenamed Xingchen No. 6 inside Xingchen Automobile, which will be launched this year."

"It's said to be a premium sedan that will likely compete directly with our 5 Series or 7 Series."

BMW is now cooperating closely with Nanshan Group, and the battery packs supplied by Nanshan Battery to the other party have begun to prepare for the delivery of samples.

Regarding the affairs of Nanshan Group, the people of BMW Huaxia are naturally very concerned.

While cooperating, we are also competitors.

BMW X5 is no longer competitive against Xingtu.

This matter is not without waves within BMW.

"Is this news reliable?"

Phillips frowned, "Didn't Xingchen Automobile just launch such an MPV model as the Dreamer?" ”

"Why is there a new model coming on the market so soon?"

For MPV models, BMW has always been uninterested.

So no matter how much the dreamer tosses, BMW doesn't matter.

But the sedan is different, this is a BMW eater.

The 3 Series, 5 Series, and 7 Series are basically the three series that BMW can play the most.

Relying on these models, BMW has today's results.

Before Xingchen Automobile, there was only one Ziweixing that belonged to the sedan, and it was still the kind of crossover coupe.

Therefore, although it has also brought a certain impact to the 5 series and 7 series, everyone's positioning is different after all, so the impact is relatively limited.

But if Xingchen Automobile further launches more high-end models, the situation will be different.

At that time, BMW will definitely be under more pressure.

"This news should be relatively accurate, according to the development rhythm of Xingchen Automobile, it is also time for them to launch a real high-end sedan."

"The market in this area is still relatively large."

Aymoha gave his reply in the affirmative.

Before reporting to Phillips, he naturally confirmed the news carefully.

Otherwise, when the time comes, the nature of lying about the military situation will be completely different.

As a subordinate, when reporting something to the leader, don't say everything you know, and don't mention what you are not sure about easily, unless the leader asks.

These are some of the skills that are required in the workplace.

Otherwise, it will be a big loss.

Many young people have to hit their heads and be trained by reality before they realize these truths.

"Have we all inquired about the specific situation of this model?"

Phillips' face was also a little more solemn.

In the world, Xingchen Automobile may still have a relatively large gap with BMW Motors.

But in the Chinese market, it is definitely a very heavy competitor of BMW.

And it belongs to the kind of opponent who can suppress BMW cars in turn.

"Very accurate news must not be inquired, after all, these news are still highly confidential for Xingchen Automobile."

"But it's certain that this is a sedan, a sedan that Xingchen Auto has high expectations."

"The number of units they offer to suppliers is 50,000 units in the first year, 100,000 units in the second year, and 150,000 units in the third year."

"These units, the Huaxia region must have contributed to the most important market, and the situation may not be exactly the same as Xingtu Automobile and Yangwang."

Aimoha is still very confident in the market outside of China.

BMW has been working hard for so many years, but it is not something that Xingchen Automobile can easily surpass.

But the Huaxia market is not easy to say.

Nanshan Group's propaganda ability is really strong.

And people's products, if you don't consider the brand influence, are indeed not bad at all.

In this case, whether it is BMW or Mercedes-Benz, there will be pressure on the right.

"They sell theirs, we sell ours."

"BMW still has a unique position in the hearts of many people, and this is not something that Xingchen can catch up with so quickly."

"Of course, we also have to grasp their situation as much as possible, so that we can take countermeasures in time to avoid being beaten in a hurry."

Although Phillips was a little worried in his heart, he was rarely calm in front of Amoha.

No way, if you don't calm down, you can't do it.

There is no benefit in tearing up the face with the Nanshan Group in Huaxia.

As long as the Nanshan Group doesn't catch the desperate wool of BMW cars at that time, Phillips feels that he can still bear it.

However, the Chuncheng Automobile Group, which also got this information, is more entangled.

"Mr. Zhu, Xingchen Automobile quietly came out with such a car, and it is likely to form a direct competition with Dahongqi at that time, in this case, do we have to communicate with Mr. Cao?"

Tao Wen, as Zhu Zhengfeng's right-hand man, is in charge of the affairs of the joint venture company of Nanshan Hongqi within the Chuncheng Group.

The news that BMW can inquire, Chuncheng Automobile Group can naturally inquire.

After all, Xingchen Automobile's flagship sedan is about to roll off the production line in small batches.

"Dahongqi is still very challenging to sell this car, and it is more symbolic."

"Relatively speaking, Xingchen Automobile's sedans should put more pressure on luxury car brands such as Mercedes-Benz, BMW and Audi."

"We don't need to rush to the front to make Xingchen Auto uncomfortable, otherwise Cao Yang will definitely have an opinion on us at that time."

Zhu Zhengfeng didn't want to provoke the Nanshan Group.

The higher you stand, the more you can realize the status of Nanshan Group in China and the importance it receives at the national level.

In particular, the aircraft factories in Chuncheng are purchasing Nanshan carbon fiber products, which makes Zhu Zhengfeng know more and more that he can't work against Nanshan Group.

Anyway, Chuncheng Automobile Group is not his personal enterprise, as long as it is passable, everything is easy to say.

It's better to cooperate with Nanshan Group and make some achievements, maybe you can go further in the future.

If you have an awkward relationship with the Nanshan Group, you will be beaten and beaten at that time.

This is certainly not the situation that Zhu Zhengfeng hopes to see.

Tao Wen's position is not as high as Zhu Zhengfeng, and there are some things that she can't see, or she doesn't take it too seriously.

"That's right, our Hongqi HS5 will soon be off the assembly line, and we can consider starting to publicize it."

"At this time, if the relationship with Nanshan Group is stiffened, it will indeed be a bit more than worth the loss."

Tao Wen is not a man with an iron head.

It is impossible for the head iron to be trusted by Zhu Zhengfeng all the time.

So this news, in the end they don't know what to do.

Let's see what tricks Xingchen Motors can toss when the time comes.

……

"Mr. Cao, this is the specific arrangement of the Galaxy new car launch conference next week, if there is no problem, we will officially issue an invitation letter later."

Zeng Tingting came to Cao Yang's office with a dark circle under her eyes.

This time has kept her busy.

Not long after the Dreamer's various launches have ended, the new flagship sedan is about to be released again.

Although it will take some time after the release to be officially launched and delivered, this time Xingchen Automobile is ready to directly announce the price at the press conference, and then start accepting reservations in the 4S store.

Wait until two months later before the official delivery will begin.

In this way, this new car launch event is equivalent to a launch event.

"Galaxy?"

"This is the name you're going to come up with?"

There are more and more various products of Nanshan Group, and the names of many products, Cao Yang began to hand over to the people below to start up by himself.

This time, he also handed over the naming rights of the flagship sedan to Zeng Tingting.

"Yes, we discussed it internally in the sales department, and also communicated with the people of Autohome, and I think the name Galaxy is more consistent with this flagship sedan."

Zeng Tingting explained briefly, and then said: "Of course, if Mr. Cao has other names to recommend, it is too late to modify it now." ”

"You don't need to change it, the galaxy is the galaxy, and it's okay."

"Anyway, in the end, it doesn't rely on a name to attract consumers' desire to buy."

Names are important, but sometimes names aren't that important.

Like the Mercedes-Benz S600, this S600 is obviously not beautiful or anything like that.

The BMW 730 is similar, do you still think this number is more special?

In the final analysis, the top luxury car still depends on the competitiveness of its own products and the charm of the brand.

As long as the name of the car is not too much, it will not have such a big impact.

For example, in the later generations, Great Wall Motors came up with a color name such as "forgive green", although it is not a car name, but it is a typical uncomfortable feeling.

The Milky Way clearly does not fall into the category of making oneself uncomfortable.

So Cao Yang didn't have any entanglement, and agreed to Zeng Tingting's proposal.

"In addition to the name of the car, we consider the price this way, and the ordinary version of the W12 is set at 1.9999 million yuan."

"But the high-end bulletproof version, because it is an extended type, the sales volume will not be very large, so we are ready to set the price at 5.9999 million yuan."

"Even if consumers want to do some customized configurations, it is not surprising that the final price will go to seven or eight million yuan."

"This model, we have benchmarked with the Mercedes-Benz S600, and it can completely crush them in terms of equipment and performance."

Although Zeng Tingting knew that the sales of high-end cars were not so easy, she was quite stressed.

However, the products developed by Xingchen Automobile Research Institute are definitely competitive.

At this point, she is very confident.

If Huaxia's products do not have any special competitiveness, it is very difficult to completely snatch the market from Western giants.

In the past, most of the products relied more on cheap selling prices to gain the market.

But on the side of the Nanshan Group, the situation began to change.

At the beginning, Nanshan Group's nut plates and wheel bearings were indeed cost-effective.

But now, Nanshan Group is no longer simply pursuing high cost performance.

Or not every product pays attention to cost performance.

Especially Xingchen Automobile, people will buy your dreamer and your galaxy, definitely not because you are cost-effective.

"The propaganda of the galaxy can focus on the bulletproof version."

"This is a relatively unfamiliar market for domestic consumers."

"Although in most cases, the bulletproof version of the model has no practical significance in China."

"But it's one thing to have demand or not, it's another thing to represent the cards behind it."

"For example, the bosses and important shareholders in the top 100 domestic private enterprises are all potential customers who belong to our Galaxy Bulletproof Edition."

"Even in Southeast Asia, the Middle East and South America, the bulletproof version of the Galaxy can also grab the market."

Although the sales volume of flagship sedans cannot be compared with Yangwang and Xingtu, it is still very meaningful to enhance the brand power of Xingchen Automobile and improve the product layout of Xingchen Automobile.

So before Rao Yongxiang and Zeng Tingting proposed to do it, he didn't object again.

However, since it is going to be done, it must be done.

For many bosses, when everyone hears about the Galaxy, their first reaction is that this is a car that has landed six or seven million, and this style must be stronger than two or three million.

Many bosses are more particular about the arrangement in business occasions and will make certain comparisons.

Even in the private sector, sometimes the level of the car you drive as a boss will affect the confidence of your partners.

Therefore, the owners of some small and medium-sized enterprises, even if the money on the bank card is not so much, still want to buy a luxury car.

This is also a business necessity.

"No problem, the bulletproof version of the Galaxy has a lot of highlights."

"Compared with the bulletproof version of Yangwang, we have not only evolved to 10AT in the gearbox, but also made great breakthroughs in many intelligent equipment."

"It can even be said that the bulletproof version of the Galaxy is the culmination of the advantages of looking up to the bulletproof version and the advantages of the dreamer."

"As long as the publicity is in place, I think there should still be a lot of people interested."

Zeng Tingting naturally had no opinion on Cao Yang's instructions.

The two versions, no matter which version to focus on, are relatively small for the sales department to adjust the work content.

Even when it comes to talking about it, the bulletproof version has more operability.

And with the action of Xingchen Automobile, all kinds of automotive media have also begun to be happy.

"Editor-in-Chief Fang, this time I don't know which model Xingchen Automobile is looking for to whip the corpse, I always feel that the show is about to start."

Lin Jiayan is not a big deal to see the excitement.

The press conference of Xingchen Automobile is almost always about trouble.

This time, Lin Jiayan didn't think there would be an exception.

"It's said to be a flagship-level car, and it's nothing more than a high-end car from those car companies."

"This time, Xingchen Automobile is going to fight a tough battle."

"Whether it's a Mercedes-Benz S600 or a BMW 730, or an Audi A8, it's not so easy to mess with."

"Even they have formed a relatively fixed consumer group."

"Even if Xingchen Automobile has opened up the situation in other models, it may not be so easy to succeed in high-end flagship models."

Fang Dawen naturally felt that the development of Xingchen Automobile's flagship sedan was probably not so smooth.

People's brands have gone through decades, or even nearly a hundred years of development, to have the current situation.

You want to surpass it all at once, where is it so easy.

And the perception of car brands in the rich circle is often not so easy to change.

Unless Xingchen Automobile can find a better breakthrough.

It's like when you are a dreamer, you can make such an MPV model as a dreamer out of the circle by mobilizing various stars and entertainment companies.

"The development of Xingchen Automobile over the years has been too smooth, if it can hit the wall this time, maybe it will be more storytelling."

"At that time, we don't have to worry about running out of good news material during this time."

Lin Jiayan had thought about whether to change jobs and go to Autohome before, but found that if she went to Autohome, it might not be a good choice.

So in the end, I stayed honestly in NetEase Auto.

If she can see the excitement of Xingchen Automobile, she is still very interested.

"Mercedes-Benz has always had a good relationship with us, and we have also played a lot of advertisements on our channel this year."

"When the time comes, you can share the information of this model of Xingchen Automobile with the people over there in Mercedes-Benz, they should be very interested."

"Maybe we'll be able to surprise us then."

The relationship between the automotive media and the automotive OEMs is mutually reinforcing.

Everyone is considered to be in the same industry chain.

It can be said that you can't do without me, and I can't do without you.

Of course, Xingchen Motors is relatively maverick.

They rarely advertise outside of Autohome and Weibo.

Of course, it's not that they don't really have advertising money, but they spend it in a more subtle and indirect way.

For example, a bunch of water armies raised by Autohome sometimes have to spend money on other platforms.

These expenses, in fact, are also the marketing expenses of Xingchen Automobile.

In this context, the flagship sedan press conference of Xingchen Automobile was officially held in the magic capital.

The MPV model is to take into account the presence of the majority of celebrities, and the location of the listing event was selected as the imperial capital.

Flagship sedans are more likely to have a larger market in economically developed areas such as the Yangtze River Delta, so Xingchen Automobile placed the press conference site in a hotel near the Bund.

The scale of this press conference is not particularly large.

After all, it is a flagship-level sedan, and in order to reflect its own style, some small automotive media have not been invited.

Even the Galaxy models have no intention of being publicized and exposed in the small media.

Readers in these places are not potential customers of Galaxy at all.

"Stretch sedan?"

When Lin Jiayan and Fang Dawen came to the scene, they immediately saw a show car in the most conspicuous position.

Although the door has not yet been opened, the appearance of the new car has not yet been officially exposed before the press conference has officially begun, and this approach of Xingchen Automobile is also quite special.

"This car must be more than 6 meters long, and it looks very domineering."

"As long as you run on the street, you don't need any special introduction, and everyone knows that the price of this car is not cheap."

"It seems that Xingchen Motors' will to engage in flagship sedans is very firm."

Fang Dawen circled around the two extended versions of the Milky Way.

Purely from the appearance, it is still very attractive.

Although it is not as stunning as Zi Weixing, it is definitely not ugly.

Even in the case of such a long body, it reveals a hint of elegance.

Cao Yang directly took the shape of the Mercedes-Benz S 600 Pullman Guard bulletproof car for reference, and it is obviously still very capable of fighting.

"This car is obviously not for ordinary consumers, and the people who use this car are heavyweights in the political and business circles, and ordinary small bosses can't afford it."

"I used to think that Xingchen Automobile was an automaker that fully considered market demand, but now it seems that this is not exactly the case."

"The sales of this car should not be high."

Lin Jiayan's point of view should represent the views of many people.

However, it didn't take long for Zeng Tingting to come to the stage to personally announce the information of the flagship car-Galaxy.

The bulletproof version of the Galaxy has the highest level of security, i.e., it can meet all the VR6 and VR7 safety limits set by NATO.

Specifically, five grenades, three of which were M51 grenades under the car and two on the roof, exploded at the same time, even with such a sandwich attack.

If this is not easy, the customer can also add an additional 300 kg of armor to the floor, which can effectively resist the attack of American-made M61 grenades.

It can be said that this bulletproof car is already the ceiling of the industry.

Even the bulletproof version of the look up is slightly behind in some configurations.

"This extended version of the model is a bulletproof version, and the starting price is 5.9999 million yuan, which is really not for ordinary rich people."

For Xingchen Automobile's hasty entry into the field of high-end cars, Fang Dawen is obviously not very optimistic.

At this level of the market, what car consumers buy is no longer simply based on your performance and configuration.

Of course, if it is specific to bulletproof vehicles, the situation may be a little different.

Fang Dawen himself is not a customer of these cars, and it is normal for him to have a full grasp of some situations.

After all, in the past so many years, the domestic bulletproof car market is very niche.

Except for Hongqi, there is basically no enterprise to produce.

Even if it is an imported bulletproof version of the car, the market is very limited.

Now Xingchen Automobile seems to be going to break this situation and let the rich start buying bulletproof cars!

"The configuration is quite impactful, and it deserves the price."

"I just don't know how the market reacts."

Lin Jiayan listened carefully to Zeng Tingting's speech throughout the whole process today, and kept many configuration parameters in mind.

The next development of the situation is worth looking forward to.

(End of chapter)