Nanshan Hongqi is part of Caoyang's mid-market layout in the automotive industry.

The market in this field is not small, but the competition is fierce.

At the same time, this market is also the main market for important customers of Nanshan Group such as Chery, Geely, Great Wall, and BYD.

If Nanshan Group directly establishes a new company to produce models of this level, it will definitely cause a very big backlash.

However, cooperating with Chuncheng Automobile Group, investing in Hongqi, and becoming a shareholder of Nanshan Hongqi is relatively less sensitive.

For the development of Nanshan Red Flag, Cao Yang also made efforts.

Whether it is HS5 or H5, it is the appearance design scheme provided by Cao Yang personally for Nanshan Hongqi, and he also put forward his own views on the configuration.

The on-site products are about to go offline, and Zhu Zhengfeng also attaches great importance to it, hoping that Cao Yang can attend together.

"Then book a plane ticket as soon as possible and go over and have a look."

"HS5 is the hottest mid-level SUV now, and it is still worth looking forward to."

"When the time comes, Nanshan Hongqi will not say that it will become the leader of domestic independent brands, at least it cannot be worse than Yangcheng Trumpchi."

The joint project of Chuncheng Automobile and Nanshan Group, if it is too stretched, the two shareholders are disgraced.

Cao Yang naturally didn't want to see such a situation appear.

So at the beginning, Zhu Zhengfeng proposed to let him help design several models, and he agreed.

Of course, the other party will choose to cooperate with Nanshan Group, but also because of Cao Yang's design ability and Nanshan Group's parts supply capacity.

Some products may not be sold by Nanshan Group, but it is different to provide them to Nanshan Hongqi.

Even Chuncheng Automobile Group has the idea of further developing high-end luxury cars through the joint venture.

Even if it is the HS5 and H5 cars, the external slogans prepared are also related to luxury.

The positioning is also slightly higher than the same level models of BYD, Great Wall and other brands.

"This year, we will go on the market with the electric taxi in cooperation with Yangcheng Automobile Group, and the HS5 in cooperation with Chuncheng Automobile Group will also be listed.

"It is even possible to take this opportunity to further expand our parts business to more areas."

"Chuncheng Automobile Group still attaches great importance to the HS5 off-line ceremony, and I heard that many leaders have been invited to attend."

Mi Ying has a good understanding of Cao Yang's planning, and naturally hopes to see Nanshan Hongqi's products sell well.

Nanshan Group can have today's prestige, relying on one after another products.

If one fails, it will be a blow to that prestige.

Although it does not have a particularly big impact, it will destroy a perfect image in the end.

This kind of loss is actually very incalculable.

It's like a person who has always succeeded and never failed.

Once you encounter a failure, someone will look at it with a magnifying glass.

"After all, Chuncheng Automobile is a relatively special existence for the Huaxia automobile industry, and there are a lot of talents who have come out there."

"The Hongqi brand is the expectation of many people, and it is normal to get more attention."

"Don't look at the influence of our Nanshan Group, it seems that it can be compared with Chuncheng Automobile, but when it really comes to some things, maybe people still have more methods than us."

Relationships take time to accumulate and precipitate.

Some relationships don't usually look like anything, but when you run into problems, the situation is completely different.

When Nanshan Group received the invitation letter for the HS5 off-line ceremony, other manufacturers naturally quickly knew that Nanshan Hongqi's first new product was about to be officially launched.

In order to play an intensive publicity effect, Nanshan Hongqi did not do any special publicity for the HS5 car before, and many people are very unfamiliar with it.

Even Nanshan Hongqi is ready to follow the press conference of Galaxy Automobile, and directly engage in new product launch and listing activities.

When the time comes, all kinds of news will be launched together, and the publicity effect will go up.

However, Nanshan Hongqi thinks so beautifully, other manufacturers don't necessarily want to see them succeed.

"Minister Watanabe, we have just received news that Nanshan Hongqi's new model HS5 will be rolled off the assembly line, and it is expected to be officially put on sale next month."

"According to what we've heard so far, this model is designed to benchmark our CR-V and Volkswagen's Tiguan."

"In addition to the fact that the body size is slightly larger than ours, the related equipment may also be richer than ours."

"At that time, there is a high probability that the price will be lower than ours, and it may have some impact on the sales of the CR-V."

As an employee of the sales department of Westwind Honda, Lin Tiansheng's main job responsibility is to be responsible for the collection and sorting of competitive product information.

Originally, Hongqi Automobile was not the object of Lin Tiansheng's analysis at all, but after Hongqi and Nanshan cooperated to establish Nanshan Hongqi, the situation was a little different.

The strength of Nanshan Group is very clear to everyone.

In particular, when he heard that Nanshan Hongqi's first new model was a benchmark for mid-level urban SUVs such as CR-V and Tiguan, Lin Tiansheng paid more attention to it.

Domestic independent brands, but all companies that have engaged in mid-level SUVs, have performed well.

Whether it is the Great Wall, BYD, or Chang'an, they are all living cases.

But the better the opponent's performance, the more pressure will be on Zephyr Honda.

The CR-V currently on sale is the third-generation CR-V that was launched in 2007.

This generation of CR-V can hardly see the shadow of the previous generation, but is more in line with the orientation of fashion and technology.

However, there are not many changes in terms of power, and the 2.4 and 2.0-litre i-VTEC engines are still used.

If there is no Nanshan Group, then these two engines will definitely be no problem.

After all, Honda is still very well recognized by everyone in terms of engine technology.

However, your 2.0L and 2.4L naturally aspirated engines are equipped with 6MT or 5AT powertrains, which have no advantage at all compared with other 1.5T turbocharged engines and 6ATs.

The new generation of CRV will not be launched until 2012, and there are still three years to go.

How to maintain full competitiveness in these three years is something that the sales department of Zephyr Honda needs to worry about.

After all, it's no longer the kind of era where you can take out a product from a foreign auto giant and win the world.

"Great Wall's H6, Changan's CS75, or BYD's S6, which car is not at the same level as our CRV?"

"The prices of these models are also lower than ours, but the sales of our CRVs are not only not declining, but are rising."

"This time Nanshan Hongqi launched the HS5, I don't think you need to be particularly nervous."

"There is a high probability, and it will not have any substantial impact on the sales of CRV."

Taro Watanabe is now confident.

Since CRV entered China, the market performance has been very good.

At one point, it was even necessary to increase the price to pick up the car.

Even if Huaxia's own brand in the middle has launched so many SUVs, it has brought some pressure to CRV.

But judging from the final sales volume, the CRV is still increasing.

Even now, monthly sales have stabilized at more than 10,000 units.

That's a pretty good performance.

So now Lin Tiansheng told him that Nanshan Hongqi was going to launch an SUV model that benchmarked CRV, and he was not very nervous.

This is not the first time they have encountered similar challenges.

"If other Huaxia independent brands launch similar products, there is naturally no need to worry about it."

"But Nanshan Hongqi is now a joint venture between Nanshan Group and Chuncheng Automobile, and it is really hard to say what kind of influence will break out after the two join forces."

"Chuncheng Automobile Group has a relationship, Nanshan Group is good at marketing, and has technology, in this case, maybe Hongqi HS5 is really possible to achieve brand power improvement, than the Great Wall of those independent brands sell more expensive, but also sell better."

Lin Tiansheng is responsible for researching the product information of competitors every day, and he also has a good understanding of the strength of various car companies.

But anything that has anything to do with Nanshan Group can often bring different results to everyone.

This has been proven by countless cases.

This time, Lin Tiansheng felt that Nanshan Hongqi's new products should not be an exception.

So people say that benchmarking CRV will have a certain impact on CRV sales at that time.

"Lin Sang, you think too highly of Hongqi Cars, if you want to talk about resources, which car brand in China has more resources than them?"

"But what has Chuncheng Automobile Group done with Hongqi over the years?"

"Hongqi Automobile, which is already terminally ill, is not something that Nanshan Group can save at all."

"Even if two powerful groups join forces, the effect is not that one plus one is greater than two, but the other way around."

Regarding Taro Watanabe's words, Lin Tiansheng didn't know how to refute them.

That sounds like a lot of sense.

Hongqi Automobile had a first-hand king bomb, and the performance over the years was ......

It doesn't seem like a Nanshan Group can easily change the situation, right?

After all, Nanshan Group only has 40% of the shares in Nanshan Hongqi.

"Minister, it's still your insights that are more profound, but I'm superficial."

In the end, Lin Tiansheng didn't say much.

However, the views within Westwind Honda do not represent the views of all automobile companies.

Like Yangcheng Trumpchi, they are a little nervous.

"Mr. Zhang, Nanshan Hongqi's HS5 has already started to be promoted in Autohome and other media, and tomorrow is the moment when they will go offline."

"According to the information revealed so far, this car is also developed against the mainstream mid-level SUVs of joint venture car companies such as CRV and Tiguan, but the size is larger."

"This line of thinking is exactly the same as our GS4 line of thinking."

For Yangcheng Trumpchi, GS4 is now the company's sales pillar, and there is no room for error.

Although there are already many models of the same type, the GS4 has always sold relatively well with its larger body.

Chinese people have always had a preference for big cars.

At the same price, the same brand, if you make the car bigger, you must be able to sell better.

Zeng Quanta obviously has a clear understanding of this.

Now that Nanshan Hongqi has learned the same and made a model with similar positioning, the pressure on GS4 will definitely be greater.

Even because the core components of GS4 are all from Nanshan Group, this is very similar to the situation of Nanshan Hongqi.

The Hongqi HS5 is said to be Cao Yang personally responsible for the design, which makes Zeng Guangda even more aware of the threat.

"Although in our opinion, the positioning of Hongqi HS5 is very similar to that of GS4, but they may not really see GS4 as their competitor."

"Otherwise, when it was promoted, it wouldn't have been biting the two models of Honda CRV and Volkswagen Tiguan."

"In the joint venture car companies, the sales of these two mid-level SUVs are very good, and the prices have always been relatively strong, and even from time to time there can be some news of increased sales."

"Hongqi has always advertised itself as a luxury brand, even if the price of their products has fallen by more than 100,000 yuan in the past few years, they have not given up this brand positioning."

"This time, Chuncheng Automobile Group took out the entire Hongqi to cooperate with Nanshan Group, and it must have placed very high expectations on Hongqi."

"So when the time comes, what we need to worry about is the people of Zephyr Honda and Modu Volkswagen, let's just watch the excitement on the side first."

"Even I hope that Nanshan Hongqi can successfully sell according to its own positioning, otherwise that is when our troubles will start to come."

Zhang Jiaqi's view is obviously different from Zeng Guangda's.

According to his understanding of Chuncheng Automobile and Nanshan Group, the other party should not look down on Yangcheng Trumpchi.

In this way, let Nanshan Hongqi compete with Xifeng Honda and Modu Volkswagen, and compete with joint venture car giants to seize the market, and the impact on other independent brands will be much smaller.

However, once this goal of Nanshan Hongqi is not achieved, it is likely to change its thinking and begin to follow the path taken by other independent brand car companies such as Yangcheng Trumpchi.

In that case, the HS5 really becomes a competitor to the GS4.

However, to see whether a new model is successful, it will have to be observed for two or three months.

It is obviously inappropriate to draw conclusions now.

"I heard that Nanshan Hongqi is developing more than just HS5, and there is also a sedan that should be launched this year or early next year."

"At that time, whether the independent brand can successfully challenge the joint venture car company depends on the performance of Nanshan Hongqi."

"But I think it's still a bit dangerous for them to directly set their opponents as Zephyr Honda and Modu Volkswagen."

"If you take the joint venture car companies with weaker brands such as Xifeng Yueda Kia or Imperial Hyundai as opponents, it is possible to succeed."

After listening to Zhang Jiaqi's words, Zeng Guangda did not argue, but chatted along the topic.

Domestic joint venture car companies, in fact, also have a chain of contempt.

Imperial Mercedes-Benz and BMW Brilliance are luxury cars of the same class.

The joint ventures of Chuncheng Volkswagen and Imperial Volkswagen, Imperial General Motors, as well as Honda, Toyota, Nissan, etc., are a grade.

Hyundai and Kia are other Korean brands that are even lower.

Once the independent brand rises, Hyundai and Kia, which are less powerful joint ventures, are likely to be the first to fall.

After all, compared to product quality and brand, you can't compare to other joint venture car companies such as Toyota.

Compared with the price, you can't compare with the independent brand.

Why do consumers buy you?

"It's a mule or a horse, just pull it out and you'll know."

"When the time comes, look at the Hongqi HS5, isn't it so amazing."

There are many self-owned brand car companies with similar ideas as Zhang Jiaqi.

Everyone is in this mood, and the first new model of Nanshan Hongqi finally ushered in the off-line ceremony.

Although the ceremony was held in the factory of Nanshan Hongqi, a lot of media were invited.

In order to make Hongqi HS5 attract more people's attention, Nanshan Hongqi has also fully raised the name of Cao Yang, a design master.

I have to say that this trick is still somewhat useful.

Many opponents want to see if the model designed by Cao Yang for Nanshan Hongqi can still be so amazing.

However, this offline wait is destined to be relatively long.

Leaders of ministries and commissions, Chuncheng City, Chuncheng Automobile Group, Nanshan Hongqi and other personnel at all levels took the stage to speak, and an hour passed.

Fortunately, the reporters below are also used to seeing similar scenes, but they did not directly scold.

Of course, only you know what you think in your heart.

"The exterior design of the Hongqi HS5 is full of luxury and attractiveness, from the polygonal grille on the front face to the filling of the chrome trim strip, to the straight waterfall presentation and the red logo in the middle, every detail shows its unique characteristics."

Lin Jiayan and He Ling's positions were next to each other.

It's just an offline ceremony, and on the side of NetEase Automobile, Fang Dawen, the editor-in-chief of the car channel, did not come.

On the side of Autohome, Yu Yu originally planned to come, but Autohome has a lot of new game projects during this time, and she can't leave.

Therefore, Lin Jiayan and He Ling, two "old acquaintances" who can be met in almost all the activities of various car companies, sat next to each other and chatted.

Although everyone is a competitor of the same Internet company in Yangcheng, after meeting, there is no such tense atmosphere.

"Indeed, Mr. Cao's design is as classic as ever."

"The side lines of the HS5 are rich and layered, and the curved surface design further enhances the light and shadow effect."

"At the rear, the chrome trim connects the taillights, and the zigzag strip below extends to both sides of the car, giving the whole body a tall and domineering look."

As the HS5 slowly drove off the production line, everyone picked up their cameras and started shooting.

Lin Jiayan and He Ling are not worried that they have no materials, and they are also people with their own little brothers, so they don't need to bow down to each other.

So I had time to review there.

"Judging from the content of the speech just now, Hongqi HS5 is equipped with a wealth of active and passive safety configurations to provide consumers with all-round protection, which is really going to the joint venture car companies."

What Nanshan Hongqi wants to do, so many people's speeches just now have naturally included it in it.

After all, these statements have been confirmed many times in advance, and there will be no problems.

So powerful people only need to get a lot of information from these speeches.

It's like a news broadcast, and some people don't think there's anything nice about it.

But for some people, there is a lot of useful information to be gained from this seemingly boring news.

He Ling also recognized Lin Jiayan's judgment, saying: "HS5 includes multiple airbags, ABS anti-lock braking system, brake assist system, electronic stability control system, tire pressure monitoring system, etc., providing higher safety for drivers and passengers, and the configuration is definitely higher than that of CRV and Tiguan." ”

"And they are also among the independent brands, and they have clearly jumped out to challenge the companies of joint venture car companies, and it is estimated that there will be a good show to watch at that time."

Although He Ling is a person from Autohome, she still has a trace of relationship with Nanshan Hongqi.

However, this did not prevent her from watching the excitement from the sidelines.

After all, Nanshan Hongqi is only a joint venture company of Nanshan Group, and it is still the kind of joint venture company that does not occupy a majority of shares.

Autohome's attitude towards Nanshan Hongqi is definitely different from that of its counterpart Xingchen Automobile and Jaguar Land Rover.

Just when the two were discussing this matter, information about Nanshan Hongqi HS5 also began to appear in large numbers on the Internet.

Today's off-line ceremony is still very grand, but Chuncheng Automobile Group has invited all the reporters from Huaxia Station.

In the news broadcast that night, there were even dozens of seconds of footage.

This can be regarded as a means for Chuncheng Automobile Group to show its strength.

"Mr. Jin, our Tucson has broken the record of 5,000 units sold per month last month, but now there is a new situation, and I am worried that it will have a bad impact on the steady growth of Tucson's sales."

Imperial Hyundai, the head of the sales department, Park Jung-se, came to the office of general manager Kim Sung-rim.

Although Elantra is the main contributor to Hyundai's sales, as a challenger in the SUV market, Imperial Hyundai still has very high expectations for the Tucson SUV.

Not to mention surpassing CRV and RAV4, at least it can't be too bad.

But Park Jung-seo found that things were starting to change a little.

"What's new?"

Jin Chenglin didn't raise his head, and continued to review the documents there.

"Yesterday, Nanshan Hongqi, a joint venture between Chuncheng Automobile Group and Nanshan Group, rolled off the assembly line with the all-new SUV HS5."

"According to the other party's propaganda positioning, they are going to challenge similar products of joint venture car companies."

"Although this is just their dream and may not be realized, they will definitely have a series of actions, and when the time comes, it is likely that it will also have some impact on our Tucson sales."

"Especially this time, the appearance of Nanshan Hongqi's new model has ushered in unanimous praise on the Internet."

"As soon as HS5 comes, the mid-level SUV market is a wolf."

Park Jung-seo vaguely felt the threat posed to him by the Nanshan Red Flag.

After all, Zhang Jiaqi and others can see the truth, and he has no reason not to see it.

Besides, there are also various analytical articles on various automotive media.

Just take a closer look and you'll see something like that.

The imperial capital has developed rapidly for several years, and it is estimated that the future will not be so good.

Chapter 2 strives to make up for it during the day~

(End of chapter)