After Nanshan Hongqi's HS5 offline ceremony was completed, Cao Yang did not leave Spring City immediately.

The next day, he and Zhu Zhengfeng came to Nanshan Hongqi again and began to discuss the next development plan of Nanshan Hongqi.

As the heads of the two major shareholders, the things decided by Zhu Zhengfeng and Cao Yang can be carried out unconditionally in Nanshan Hongqi.

"Mr. Cao, with the competitiveness of our HS5, it will not be worse than the products of competitors such as CRV, Tiguan, Tucson, RAV4, Pajero, etc., not to mention becoming the champion of the domestic SUV market, at least it is possible to achieve tens of thousands of monthly sales."

"As long as the HS5 and H5 cars can increase the annual sales of Nanshan Hongqi to more than 200,000 units, our future development will be much smoother."

Zhu Zhengfeng has very high expectations for the Nanshan Red Flag.

And now that HS5 is off the assembly line, he also sees hope.

China's automobile market is now growing rapidly.

Among them, the growth rate of the SUV market is higher than that of sedans.

This gives the HS5 a bigger stage to play.

Of course, as a new model, it is obviously not so easy to gain the recognition of consumers so quickly.

"Since Nanshan Group has chosen to cooperate with Chuncheng Automobile Group to establish Nanshan Hongqi, it naturally hopes to make this company bigger and stronger."

"In the past few years, BYD, Changan Automobile, and Yangcheng Trumpchi have also started from scratch, and the automobile business has become bigger and stronger in just a few years."

"Nanshan Hongqi has its own historical heritage and accumulation, and now there are new competitive models, and the sales volume is indeed worth looking forward to."

"However, our HS5 is good, and consumers must know what is good about it, otherwise the final sales will not be ideal."

Cao Yang is naturally confident in HS5, but confidence does not mean that it will sell well.

Nanshan Group cooperates with Chuncheng Automobile Group, naturally hoping that the products will sell well, so that the number of parts sold by itself will be relatively large.

Otherwise, why bother?

To whom are the parts sold and not sold?

"You're right, but it's not cost-effective to spend a lot of marketing money on publicity, and it will also lead to an increase in the cost of our models."

"I came up with an idea, which can open up a new situation in the sales of Hongqi HS5, and can give full play to the advantages of both of us, so that everyone can see the explosive power of Nanshan Hongqi after joining forces."

When Zhu Zhengfeng said this, Cao Yang was quite interested.

Nanshan Group has always done a good job in various marketing aspects.

Now that Zhu Zhengfeng can think of other better ways, he also wants to hear it.

"Mr. Zhu, if you have any good ideas, just mention them, I will definitely fully cooperate!"

Hearing Cao Yang say this, Zhu Zhengfeng was relieved, and immediately said: "According to the pricing of HS5, it is basically about 150,000 to 200,000 yuan, and it is completely possible to purchase official cars in many places." ”

"At the beginning, Hongqi was an official car, and now it is a matter of course to return to part of its market."

"As long as the official cars in various places are using the models of Nanshan Hongqi, then everyone will naturally have more confidence in the models produced by Nanshan Hongqi."

"Especially in many second- and third-tier cities, the influence of official cars is still very great."

"When many people there buy a car, they are not too impressed by the car, and when they see what brand the official car is, they will subconsciously feel that this model may be more durable and of good quality."

"Whether it was Santana or Audi A6 at the beginning, they all relied on this road to become completely popular."

Zhu Zhengfeng's proposal, Cao Yang was slightly stunned when he heard it.

But soon, he also understood what the other party's idea was.

With the influence of Chuncheng Automobile Group and the cooperation of Nanshan Group, Hongqi HS5 and the future H5 will not be a big problem to win the domestic official car market.

The market in this area is also very large.

The point is that the demonstration effect is very good, which is equivalent to a huge advertisement.

When the time comes, Autohome and Weibo and other places will cooperate with the publicity, and make some advertorials come out, and the reputation of HS5 will be started.

"Previously, our main competitors were Honda's CRV and Volkswagen's Tiguan and other joint venture car companies' mid-size SUVs, compared to them, our HS5 is cheaper, but the equipment is more abundant."

"But if we go to the official car market, we need to face not only joint venture car companies, but also other independent brand products, but also our competitors."

Cao Yang is still very interested in the official car market.

Although Xingchen Automobile is also involved in this area, the field is very narrow, and the number of units that are bought back as official cars is also very small.

After all, it's a luxury brand.

But Nanshan Hongqi is different.

It is true that official cars can be regarded as the main market.

But Nanshan Hongqi has this idea, and other brands will not be unaware of it.

Regarding Cao Yang's question, Zhu Zhengfeng has his own different point of view.

"You're right, but other brands must be able to compete with Nanshan Hongqi."

"Their history, their PR skills, and the level of support they have received are completely incomparable to ours."

"That's why I said that Chuncheng Automobile and Nanshan Group should join forces, so that other manufacturers can see the effect of joining forces."

The more Zhu Zhengfeng talked, the more he felt that his plan was quite good.

In the future, after relying on the official car market to open up the situation, a lot of work will be done. extremely

The entire supply chain can also move quickly, so that suppliers have more confidence in Nanshan Hongqi.

This is actually very important.

After all, if your suppliers don't have confidence in your products, it's hard to expect consumers to accept them.

"Yes, but Nanshan Group doesn't have much experience in this regard, mainly because it needs to be assisted by the Chuncheng Automobile Group."

"If there's anything you need our help with, don't hesitate to mention it."

Regarding Zhu Zhengfeng's plan, Cao Yang did not have any reason to oppose it.

However, what he said is also true, this kind of running project, Nanshan Group is indeed inexperienced.

It's not a bad idea to take this opportunity to study well.

"No problem, I'll arrange for someone to deal with this matter when the time comes."

"Strive to make our Hongqi HS5 model enter the catalog of official car procurement as soon as possible."

The influence of Nanshan Group is not weak now, and it does not hurt to make proper use of it.

It just so happens that through this matter, we can also see how far the influence of Nanshan Group can go, and Cao Yang has a scale in his heart.

With the simultaneous efforts of Nanshan Group and Chuncheng Automobile Group, Hongqi HS5, a model that almost enters the market at the speed of running, has become a catalog model for Huaxia official car procurement.

Chuncheng and the province where it is located directly purchased the first batch of 1,000 official cars.

Many people think that official cars are just a small market, but in fact, they are very wrong.

Judging from the situation in recent years, nearly 10% of annual sales are official cars or quasi-official cars.

It's a big market with millions of vehicles a year.

Don't say that you can eat all the red flags in Nanshan, as long as you eat the market, you can live a very comfortable life.

After all, under the exemplary role of official cars, the sales volume directly driven by it will certainly not be less than the number of official cars purchased.

In order to further open up the official car market as soon as possible, the listing activities of HS5 on the side of Nanshan Hongqi have been simplified, and the price will be announced for sale after a media test drive activity.

The standard version is 149,900 yuan, and there are 159,900 yuan, 169,900 yuan, 189,900 yuan, and 199,900 versions in the middle.

The powertrain is also a turbocharged engine from 1.5T to 2.0T, paired with a 6AT automatic transmission and a 6MT manual transmission, giving you plenty of options.

However, after this price was announced, BYD, Changan, Great Wall and other car companies were relieved, and car companies such as Zephyr Honda and Modu Volkswagen also couldn't help laughing.

Sold for so much?

The Great Wall H6 is basically within 150,000, but your Hongqi HS5 is about 50,000 more expensive.

Although your configuration is higher, the appearance is better, and the brand heritage is deeper, it is not enough to support your price, right?

"Chen Sang, your Chuncheng Automobile Group is very bold, the pricing of Hongqi HS5 is actually close to our RAV4."

"Do you think the Hongqi brand can be compared with our Toyota?"

Miyazaki Rizheng, the general manager of Chuncheng Toyota, had a meeting with Chen Wenzhan, the deputy general manager, and couldn't help but chat with each other before the meeting.

Nanshan Hongqi has begun a full range of publicity in the past few days, and relevant reports can be seen in various media such as Autohome.

even went on a Weibo hot search.

In this case, people in the automotive industry are more or less naturally concerned about this news.

Especially for the sake of publicity, HS5 continues to touch hot models such as CRV, RAV4 and Tiguan, which can be regarded as attracting a wave of traffic.

Even Cao Yang, a shareholder, also helped promote it on the official WeChat.

"Mr. Miyazaki, aside from the brand influence, the conditions of Hongqi HS5 are still very good in all aspects."

"Compared with the power performance, people are equipped with a 2.0T turbocharged engine, whether it is compared with our RAV4, or compared with CRV or Tiguan, it is an advantage."

"In terms of appearance, although the benevolent and the wise have their own opinions, most people still think that the appearance of the HS5 is very good, and people can be impressed at a glance."

"As for the configuration in all aspects, it is needless to say, it is completely full of the advantages of its own brand, and the configuration is much higher than ours."

"So it's hard to say whether it will have an impact on our RAV4 in the end."

Although Chen Wenzhan didn't think that Hongqi HS5 would have any impact on Chuncheng Toyota, it was a subordinate enterprise of the group after all, and he was also a member of Chuncheng Automobile Group, so it was not good to say that the group was not in front of Miyazaki Himasa.

What is the status of Hongqi Automobile within the Chuncheng Automobile Group, he is naturally very clear.

So he would never say anything bad about the Nanshan Red Flag.

Otherwise, if it is accidentally transmitted back to the group, it is a problem with the position.

As a leader, your work ability is a little worse, as long as you can be a person and the relationship is in place, there is still a chance to continue to improve.

But if you have a problem with your position, then you don't have any future at all.

It is likely that this position of deputy general manager of Chuncheng Toyota will not be kept.

"How many of those independent brands in Huaxia are not equipped with the powertrain of Nanshan engine and Nanshan gearbox?"

"Hongqi HS5 does not have any special performance in this regard, even if some product parameters of Nanshan engine are good, consumers will not think that Hongqi HS5 can be compared with our RAV4 because of this."

"They are boasting confidently on the Internet that they will achieve the goal of selling more than 100,000 a year in the future, which is higher than our RAV4."

Obviously, Miyazaki has a lot of opinions about the content of the HS5 promotion.

In particular, he also saw an article comparing HS5 and RAV4, which said that RAV4 was useless and had no advantages at all.

It also made him very unhappy.

An SUV of Huaxia's own brand dares to say that it surpasses RAV4 in all aspects, which is too nonsense!

"This year, Huaxia's car sales should set a historic record and become the world's largest car market."

"And now the China Automobile Association also predicts that next year's sales can further achieve a 20% increase compared with this year, and the market size can go to about 13 million by then."

"In the process of growing in this market, the growth rate of SUVs is the largest."

"At that time, it is entirely possible that HS5 will benefit greatly from this increase process."

was so stunned by Miyazaki Himasa, Chen Wenzhan was actually a little uncomfortable in his heart.

Originally, although we are partners, we also have a certain competitive relationship.

Especially in some decisions within the company, the interests considered by Toyota Motor and the interests considered by Chuncheng Automobile Group are not exactly the same, and sometimes even opposite.

So don't look at the relationship between Chen Wenzhan and Miyazaki Himasa on the surface, but in fact it is not like that.

Taking advantage of this occasion, Chen Wenzhan also highlighted the importance of the Chinese market.

Otherwise, Miyazaki always felt that Chuncheng Automobile Group took advantage of Toyota in the cooperation project of Chuncheng Toyota.

Chen Wenzhan wanted to let the other party know that Toyota Motor came to China to make a lot of money.

You can even choose not to come.

Let's see if you're willing to give up such a big cake.

Himasa Miyazaki is also very smart.

From Chen Wenzhan's words, he also heard some other hidden meanings.

However, he also knew that there was no point in simply arguing, so the two of them changed the topic, casually exchanged a little more, and started the meeting.

On this day, Nanshan Hongqi's HS5 directly obtained a special large order for official cars, and the official car procurement jointly carried out by various ministries and commissions directly gave half of the orders to HS5.

This exemplary role is completely different.

Other car companies have finally begun to face up to the Nanshan red flag!

(End of chapter)