For Nanshan Group, or for Xingchen Automobile, the purpose of entering F1 is for the needs of publicity, in order to let everyone recognize its advanced automobile engine and body technology.

So seeing that the talks with BMW are almost over, it is natural to think carefully about the next arrangements.

"Mr. Cao, I am communicating with BMW, and the two sides will officially hold an acquisition ceremony and press conference, inviting relevant domestic and foreign media to attend, so as to thoroughly publicize the acquisition of BMW F1 team by Xingchen Automobile, and let as many people know about this matter as possible."

As the person in charge of this project, Rao Yongxiang naturally hopes to have a perfect ending.

In this regard, Cao Yang is naturally supportive.

F1, also known as the World Formula One Championship, is the highest-level annual series of track racing competitions organized by the International Automobile Sports Federation, and is the highest level of racing competition in the world today.

However, the popularity of F1 in China is far from being comparable to the Olympic Games and the World Cup.

is not even a fraction of the popularity.

This situation is naturally not what Nanshan Group, which is already about to acquire the BMW team, wants to see.

Only by raising the popularity of F1 and the popularity of the future Xingchen F1 team can we bring more benefits to Xingchen Automobile.

Otherwise, the annual expenditure of two or three hundred million US dollars, even if it is a little saved, will definitely cost more than one hundred million US dollars.

So much real money has been thrown out, and nothing has been gained, so what are you doing with it?

Cao Yang didn't want the Xingchen team to be like Honda, Toyota, and BMW, and finally had to choose to launch an F1 event.

Either you don't do it, or you can do it well.

"I will have people contact the relevant media to attend the signing ceremony, and I will also consider whether to attend directly at that time."

After having concerns in his heart, Cao Yang has become very cautious about going abroad to participate in activities.

Although this time it is to Germany, not the United States, the risk should not be so great.

The current relationship between the United States and China is still quite good, especially the impact of the financial crisis has not passed, so it will not make out-of-the-ordinary moves.

But not afraid of 10,000, just in case.

If anyone has a brain and wants to kill themselves directly, it will be unlucky.

Rao Yongxiang is very smart.

As soon as Cao Yang said that, he realized the problem.

After all, it's not one person or two people who are worried about Cao Yang's safety.

Nanshan Carbon Fiber has just been sanctioned, and it has not subsided.

It's not a good idea to let Cao Yang come out now.

So he immediately said: "Mr. Cao, when the time comes, I will discuss with BMW to see if I can hold the signing ceremony for the sale of this team in Yangcheng." ”

"If the CEO of BMW can't attend, it's okay to have Phillips, the president of the Asia Pacific region, attend."

"On the contrary, this is more conducive to our propaganda in China, and it also avoids the trouble of urgently coordinating with various media."

In order to make the battle of the event larger, the number of people participating in the event must not be small.

Otherwise, it won't work that way.

If the event is in Germany, it is not realistic and expensive to fly in large quantities of media.

Rao Yongxiang immediately found the next step for Cao Yang.

In this regard, Cao Yang naturally felt that it was no problem.

"One of the purposes of BMW's sale of the F1 team this time is to cooperate with the company's strategic transformation, and will focus more on new energy vehicles in the future."

"Of all the luxury car brands, they are relatively fast."

"We have already cooperated on batteries before, and the next step is to invite them to come and see what the battery production line will look like after mass production, and also let them see the situation of our motors and chargers."

"Coupled with the rapid growth of the Huaxia auto market today, BMW should also be full of expectations for their performance in Huaxia."

"I'll see if I can send an invitation letter directly to the CEO of BMW and ask him to come to Huaxia to attend the signing ceremony."

Phillips was present at the event, naturally, no problem.

But it would have been better if the CEO of BMW could have come as well.

When it comes to the interests of Xingchen Automobile, Cao Yang is still very willing to coordinate.

After all, there are some things, Rao Yongxiang, the vice president, is still the vice president after all, and there is no way to compare with Cao Yang.

"If you can invite the CEO of BMW to come over, it will be the best."

"At that time, we can even invite the FIA to attend this event and join them in promoting F1 in China."

"Although China does not have any F1 team so far, the market of more than a billion people, and the world's largest car market, is fully worthy of the FIA to promote F1 competitions here."

In order to acquire the F1 team, Rao Yongxiang has also made a ruthless addition to the F1 event-related things during this time.

International competitions, whether F1 or otherwise, involve a lot of interests behind them.

F1 is no exception.

And to make these benefits even more lucrative, then increasing the visibility of the event is an essential link.

Not to mention the rest, after the fame increases, the broadcast rights of F1 events in China alone can be sold for a good price.

Rao believes that people at the FIA should be able to realise this.

"You can talk to the FIA and see what they mean."

"Although China has not had an F1 team so far, the first F1 race was held in 2004 in the magic capital."

"I'm sure the FIA should have seen that hot scene."

"There is also a car track in Zhucheng next door, and we will see if we can push for a certain F1 race to be held in Zhucheng."

The F1 race was held in Yangcheng, and now it is not in a good position.

The value of building a runway specifically for it is not so high.

Since there are already two places in China that have qualified runways in Modu and Zhucheng, let's use them first.

In the future, after F1 competitions become completely popular in China, we will think about other things.

With the dialogue between Cao Yang and Rao Yongxiang, the related work is also advancing rapidly.

Soon, with an exclusive news released on Autohome, Xingchen Automobile's acquisition of the BMW F1 team immediately became popular on the Internet.

"Mr. Fang, what did you say about the news that broke the news on Autohome, is it reliable or not?"

On Netease Auto Channel, Lin Jiayan was about to get off work, but she was attracted by a piece of news on Autohome.

Although there are many possibilities and uncertainties in this news wording, the meaning of the words is that Xingchen Automobile is going to enter the F1 race and buy the BMW team.

This is definitely a big deal in the automotive industry in China.

Ordinary people don't know the influence of F1, but as a professional automotive media person, can they not know?

"The relationship between Autohome and Xingchen Automobile, that is known to everyone."

"All the news related to Xingchen Automobile reported by Autohome will basically be hammered in the end."

"I guess this time will be no different."

"At least Xingchen Motors is discussing with BMW to buy an F1 team, it is absolutely possible."

"Huaxia can become the world's largest car market this year, but it doesn't have an F1 team of its own, which is really a bit unreasonable."

"With the Star Racing Team, the attention of F1 in China will definitely increase greatly."

"It's like when Da Yao joined the Rockets, the NBA's popularity in China immediately rose to a new level."

"I don't think the role played by Xingchen Motors this time will be worse than the impact brought by Da Yao after he joined the NBA."

Fang Dawen gave his own analysis very affirmatively.

This kind of thing is also a great thing for them as media people.

The more news the automotive industry can cover, the better it is to attract more people to the content of the automotive channel.

It's also easier to have some breaking news.

It's a matter of corporate and personal interest.

"I'll call everyone from BMW and Xingchen to see if we can get any accurate information."

"If there is a star team in F1 races in the future, then it will be necessary to open a special F1 area in our car channel."

Lin Jiayan's business insight is also very strong.

The columns of a channel are definitely different at different stages.

But how and when to adjust is not so easy to grasp.

Some things are done too early and have no effect.

But it was too late, and the daylilies were cold.

"There is a real need to open an F1 zone, and this can be planned today."

"When the time comes, whether it's the history of F1 and some classic news in the past, and then the future event-related arrangements, you can report well."

"After the next season, we need to arrange a special team to follow the race."

"Otherwise, if you don't get any first-hand news, it's hard to attract readers."

Fang Dawen can still call the shots about the internal affairs of the car channel.

Adding an F1 channel is obviously in the interest of the Automotive Channel.

This is something that even NetEase Auto Channel can be aware of, let alone within Autohome.

If you pay a little attention, you will find that there is already an F1 channel on the homepage of Autohome.

Yu Yu will never fall behind in this kind of thing.

And this change has also made many people who are familiar with Autohome realize that Xingchen Automobile's acquisition of the BMW F1 team is true nine times out of ten.

Even if the acquisition is not successful in the end, then it should be true that Xingchen Motors wants to enter the F1 race.

However, it's not just the automotive media that cares about the news.

Many people in the automotive industry are very interested.

"Lao Liang, I heard that your company has acquired the BMW F1 team, and you will start to enter the F1 competition next year?"

Early in the morning, Lin Tiansheng called Liang Hualong to ask.

When he returned to the office today, he found that a lot of people were talking about it.

As an employee of Yangcheng Honda, Lin Tiansheng has been very interested in F1 competitions before.

At the end of last year, when the Honda team announced its retirement from F1, he was still very sad.

I didn't expect that now Xingchen Automobile is actually going to enter F1.

This is a major event in the automotive industry in China.

"I don't know!"

"There is no introduction on the company's official WeChat, and there is no notice internally."

"However, since Autohome has reported it so much, it must not be groundless."

Liang Hualong naturally didn't dare to leak the news to Lin Tiansheng at will.

In fact, he knew that there was a team within the company that was responsible for the research of F1 cars, and even this matter had been more than half a year.

But these internal confidential information must not be casually told to people outside the company.

Even people within the company, as long as they are not from the project team, should not know.

"You're amazing, you're going to participate in F1."

"However, looking at China, Xingchen Automobile has the strength to engage in F1 competitions."

"Other car companies don't say whether they are willing to spend more than 10 or 2 billion yuan a year to burn money, even if they are willing, they can't get the F1 car out, and in the end they can only buy out, which becomes a matter of losing money and making money."

As an employee of the sales department of Yangcheng Honda, Lin Tiansheng is still relatively clear about the situation of the domestic automobile industry.

Obviously, whether it is Chuncheng Automobile Group, Xifeng Automobile Group, or Chery, Geely and other independent brand car companies, they do not have the strength to engage in F1 at present.

At least that's what Lin Tiansheng thinks.

"I also hope that what is uploaded online is true, and there will definitely be more F1 races in China by then."

"There should also be TV stations interested in the broadcast of related events."

"However, the final result will definitely depend on the official announcement."

Liang Hualong didn't particularly want to talk to Lin Tiansheng about Xingchen Motors' participation in F1 at this time.

If you're not careful, it's easy to slip out.

When the time comes, if something comes out, it will be troublesome.

"If you're really going to do F1 races, help me keep an eye out for the F1 teams if they have any plans to recruit staff."

"I'm very interested in becoming a staff member of the F1 team."

Formula 1 is one of Lim's favourite sporting events.

The F1 team is not only the drivers and maintenance personnel, but also some other support personnel.

Although this work Lin Tiansheng is doing now is not relevant, he is very interested.

People who are able to combine their hobbies with their work are considered very lucky people.

Ninety percent of migrant workers are unable to achieve this small goal that seems to be not very difficult, but it is actually difficult to achieve.

"If there is news about this, I will tell you as soon as possible."

"You can also pay attention to the official website of Nanshan Group, where various social recruitment information will be released."

After Liang Hualong and Lin Tiansheng exchanged pleasantries for a while, they hung up the phone.

However, the news that came out of Autohome is still hot.

Fortunately, everyone didn't wait too long, and the official Weibo of Xingchen Automobile announced the news that Xingchen Automobile and BMW Automobile will hold a joint press conference in Yangcheng next Wednesday.

Although this information does not directly say what the theme of the joint press conference between Xingchen Automobile and BMW is, combined with the news on Autohome, as well as BMW's previous official announcement that it will no longer participate in F1 races next season, the information on Autohome is very reliable.

"Mr. Li, I inquired around, Xingchen Automobile's acquisition of the BMW F1 team is basically confirmed, and now I just don't know the specific details."

Inside Geely Automobile, Gao Songlin came to Li Su to report the news he had heard.

Among the several private enterprises in China, Geely Automobile is relatively able to toss.

Not to mention that they have been negotiating with Ford Motor to acquire Volvo Cars, but Li Su also has a lot of ideas in terms of some model layouts and brand planning.

In addition to his interest in Volvo Cars, he plans to continue to negotiate with some other car brands to see if he can further enrich the layout of Geely Automobile.

Now Xingchen Automobile is suddenly going to enter the F1 race, which is also a relatively big stimulus for Li Su.

Is Geely Auto also considering entering F1?

This question immediately appeared in his mind.

"How much do you think it will cost to buy an F1 team?"

After having this idea in his mind, Li Su began to take stock of the feasibility of this matter.

Although the honor of Huaxia's first F1 team is to be taken away by Xingchen Automobile.

But if you become the second team, the publicity effect is not bad at all.

Even because Xingchen Automobile has done a lot of promotion work in an all-round way, if Geely Automobile also enters F1, it will directly enjoy those publicity effects first.

At that time, it will definitely be very helpful for Geely Automobile's brand reputation to be enhanced.

Li Su is very confident in this.

In Huaxia, although the independent brand has been developed for more than ten years, it has also made some achievements.

But when everyone talks about their own brands, they subconsciously feel that its quality is not as good as that of joint venture brands.

With the same basic model and the same configuration, the joint venture brand must have a brand premium.

Consumers are also willing to pay a premium for this brand.

This situation was originally continued until the era of electric vehicles, and it was basically reversed.

The brand premium of the joint venture car company is gone, and the electric vehicles of the joint venture car company will not be competitive at all.

"It depends on what team you buy, if it's a leading Ferrari team and Red Bull team, let's not talk about whether they sell it or not, even if it is sold, the price must be very high."

"If you compare the low-end fleet, it is estimated that there will be more than one billion yuan, which should be about the same."

"However, there is no absolute reference data, after all, there are only about 10 F1 teams, and the situation of each team is different, and the price does not have much reference significance."

Gao Songlin saw that Li Su wanted to engage in an F1 team, and he was a little anxious.

As the director of Geely Automobile Research Institute, he is well aware of Geely's strength, and now it does not have the conditions to produce F1 cars.

In a few years, after accumulating and precipitating, you may be able to challenge it.

So immediately after that, he added, saying: "Although there is no absolute data on the cost of acquiring an F1 team, there is a lot of data on the cost of raising a team." ”

"Except for a very large team like Ferrari, most F1 teams cost about two or three hundred million dollars a year."

"Compared to this input, its output is relatively abstract."

"That's why it's only in the last year that Honda, BMW and Toyota have announced their withdrawal from F1."

"Our company's annual profit is not enough to raise a fleet."

Gao Songlin's words were like a basin of cold water that spilled out Li Su's thoughts.

Geely Automobile's net profit in a year is about 1 billion.

Even if it continues to increase in the past two years, it will go to more than one billion yuan at most.

You can't use all the company's profits to raise a fleet, right?

It seems that in a short period of time, F1 has no fate with Geely Automobile.

However, Li Su's desire to enter the F1 race will not be completely extinguished.

"You can arrange for a few people to collect information about F1, or you can set up a team to do some pre-research on F1 cars."

"In the future, if the time comes, we can also get involved."

Buy an F1 team now, buy and can't afford to raise it.

It's like you, an ordinary office worker, even if you have an income of 500,000 yuan a year, you can afford to buy a sports car in a few years, and no one will buy it.

I can't afford to buy it!

It's a really sad thing.

But if you can't afford to raise an F1 team and a small team of more than ten people, Geely Automobile can still afford it.

"No problem, I'll arrange it later!"

Gao Songlin breathed a sigh of relief.

Fortunately, my boss is very clear-headed.

If he really went to learn from Xingchen Automobile and bought an F1 team, then Gao Songlin felt that he needed to think about whether to go outside to find employment opportunities again.

……

Different people react to the same message in completely different ways.

On Geely's side, Li Su hopes that he can also have the opportunity to have an F1 team.

But on Toyota's side, Watanabe and Kobayashi Tetsumin have completely different views.

It can be said that there is no want, and there are not wanted.

"President, Xingchen Automobile's acquisition of the BMW F1 team, this kind of action against the trend is completely dead."

"Even we, Toyota, have withdrawn from F1, but they are going to start from scratch and enter this field."

"I think at most five years, maybe three years, the Xingchen team will withdraw from the stage of history."

Tetsuaki Kobayashi naturally doesn't want Xingchen to succeed in F1.

Doesn't that foil Toyota's incompetence?

Besides, Xingchen Motors is Lexus's opponent.

The Nanshan Gearbox, a subsidiary of Nanshan Group, is the biggest competitor of Toyota's Aisin Gearbox.

In this case, it is no wonder that the relationship between Toyota and Nanshan Group can be good.

"Huaxia has never had a car company enter F1, this time Xingchen Automobile broke this situation, what the situation will become, it's really hard to say."

"You'll have to pay more attention when the time comes."

"Maybe in a few years, when our business gets better, we will be back in F1."

Watanabe was not so deadly as he said.

As a leader, I always like to leave a little leeway when I speak.

However, at the joint press conference of Xingchen Automobile and BMW Motors, Cao Yang's speech will not leave much room for Toyota.

As Toyota, which has just withdrawn from F1 racing, it will definitely be asked relevant questions by reporters at that time.

Watanabe was not mentally prepared for this.

(End of chapter)