Tomorrow is the joint press conference of BMW and Xingchen Automobile.

For such an important conference, the domestic automotive media naturally flocked to it.

Even some mainstream media such as Huaxia TV have arranged for people to participate.

This situation is relatively rare in the marketing activities of car companies.

"Auntie, why did you come here in person this time?"

Xia Qingqing picked up Xia Hong at Baiyun Airport to attend the press conference.

It is understandable that Huaxia TV will have reporters to participate in the event.

But my aunt is the deputy director, and she actually came over in person, which is a bit surprising.

"I'm in charge of the sports channel now, and we didn't cover very much of the F1 races before."

"I heard that the FIA president will be there tomorrow, so I wanted to talk to him directly."

In front of her niece, Xia Hong naturally wouldn't hide anything.

Originally, there was nothing to hide from this matter.

"F1 was a bit high before, far away from the Chinese people, this time we Xingchen Automobile bought the BMW F1 team, the situation should be very improved."

"Otherwise, the FIA would not have been so active in arranging personnel to attend this event."

"Huaxia Taiwan takes this opportunity to further cooperate with the FIA, which is also a good idea."

"After all, there are four major automobile events in the International Automobile Alliance, and they are still quite marketable overseas."

Although Xia Qingqing is not the protagonist today, as the director of the brand public relations department of Nanshan Group, she naturally knows about it.

The Fédération Internationale de l'Automobile (FIA) is responsible for all matters related to motor racing.

They manage all sports with 4 or more wheels on land vehicles such as F1, Formula 1 3000, corners, car rallying, go-karting, motor racing, hill racing, ice racing, solar electric racing, vintage car racing, etc.

Among them, the most prestigious Formula 1, WRC (World Rally Championship), FIA-GT (FIA GT World Championship) and WTCC (World Touring Car Championship) make up the four major competitions of the FIA.

However, even the most well-known F1 has a weak presence in China.

Not to mention the others.

As for the other competitions outside of the big four, it is even more niche.

But the niche is a minority, and there are still some markets in the West.

China's car culture will definitely become more and more popular in the future.

Some niche competitions will slowly have their own enthusiasts.

Even to a certain extent, the degree of development of the automobile industry is closely related to these car races.

"You're right, I just want to have a good talk with them this time."

"The sports channel also needs to further enrich our coverage."

"In particular, I heard that Huaxia's car sales will become the world's first this year, and if we launch some automobile-related competitions, there should still be a certain market."

Although Xia Hong's purpose is to discuss cooperation with the FIA, it is still very face-saving for a person of her identity to be able to participate in the joint press conference of Xingchen Automobile and BMW Automobile.

Otherwise, she could have arranged for the director of the sports channel to come over.

In this regard, Xia Qingqing naturally knows it.

Even Cao Yang understood what it meant.

And when Xia Hong and Xia Qingqing were discussing the FIA, at the White Swan Hotel, FIA President Todd and Director Wani He were also exchanging things about tomorrow's press conference.

It is not the first time they have come to China, but this time the meaning is the most different.

In 2004, the FIA held one of the F1 races in the magic capital, which was actually the huge market potential of China.

A few years have passed, and Huaxia's car sales have soared from 2.32 million in 2004 to more than 10 million this year.

This increase is absolutely scary.

Even in the history of the world's automobile development, it is unprecedented.

Behind this increase also means a huge market potential.

After all, car ownership is sometimes closely related to the popularity of car races.

"Todd, I took a look at the relevant introduction materials of Nanshan Group, which is a company with great influence in China."

"They are not only the largest private industrial enterprises in China, but also have a very huge influence in the Internet field."

"Weibo, the largest social media in Huaxia, is an industry owned by Nanshan Group."

"Autohome, the largest automotive professional media in China, is also an industry of Nanshan Group."

"At the same time, they are the largest engine manufacturers and transmission manufacturers in China, and have a decisive influence on China's automobile industry."

"The most important thing is that Nanshan Group is supported at all levels in China and is an absolute sunrise enterprise."

"So this time, Xingchen Auto acquired the BMW F1 team, I think it is a great thing for the FIA and for F1."

"In the past, we may have thought that Huaxia's companies coming to participate in F1 competitions would lower everyone's expectations for F1, and we felt that Huaxia did not have the strength to produce F1 cars."

"But judging by the final confirmation, it may not be the case at all."

As a member of the FIA, Varney is responsible for F1-related matters.

When the news of Xingchen Automobile's acquisition of the BMW team had just reached the FIA, most people were not optimistic about this acquisition.

Most of the FIA's managers are from Western countries, and their understanding of China is relatively superficial.

Many people's impression of China is still a few decades ago.

Only when you really understand it will you find that the world is changing every day.

Especially in China, the change is even greater.

"The influence of Nanshan Group is indeed greater than we imagined, and F1 is really a little inseparable from them if it wants to open up the market in China."

"I didn't expect the withdrawal of the BMW team, but it can give us a surprise."

"I have a hunch that after the establishment of the Stellar team, F1-related revenue should rise significantly."

"Even other races other than F1 will get a lot more attention in China."

"This trip to China is really not in vain."

Before attending tomorrow's press conference, Todd arranged to go specifically to find out about the situation of Xingchen Motors.

At the same time, he also conducted a survey on the automobile market and the racing market in China.

The reports are now on his desktop.

Obviously, he was happy with the results.

Speaking of which, many people have no impression of Todd's character.

But he was once famous in the country.

He was Ferrari's managing director before he officially assumed the presidency of the FIA this year.

The previous decades of his career were also closely related to racing.

And the thing he let Chinese people know the most is that he married the well-known actress Yang Ziqiong.

After the news came out, many people couldn't help but sigh: one is the former president of the FIA, the former CEO of Ferrari, and the other is the Oscar-winning actress.

"The deputy director of the most authoritative TV station in China has made an appointment with us to open and close a meeting tomorrow afternoon to discuss the broadcast of F1 races in China and other related matters."

"I think that's a really good start."

"As far as I know, the relationship between Nanshan Group and Huaxiatai is also very good."

"If our F1 races can be broadcast on Huaxia Channel's sports channel, it will be of great benefit to us to further expand our influence."

"It is said that F1 is the three major sports on a par with the Olympic Games and the World Cup, but our actual influence is far less than the latter, especially in China, which is simply not a level of existence."

Wani and obviously very much value the potential of the Chinese market.

The population is large, and the car sales are large, which all represent money.

Not to mention the broadcast fee, you can charge a lot more money just by collecting tickets in the future.

After the influence is greater, the income of various advertising sponsorships will also be much more.

The most important thing is that this impact will not only benefit the Stellar team, but all the teams in Formula 1.

This is the situation that the FIA would like to see the most.

After all, it's really good to be good everyone.

If the family is dominant, this game will not be played for long.

They don't want to see three teams quit racing in less than a year.

"Let's see their conditions first."

"Hopefully it's a good start."

……

Xingchen Automobile is about to officially sign a contract with BMW.

For BMW Huaxia, they naturally have to consider how to deal with the future situation.

Do you think that BMW can't play in F1 because BMW's technology is not good?

This possibility must be eliminated in a way.

Phillips and Amoha, who were also staying at the White Swan Hotel, were discussing this matter at this time.

"Huaxia consumers' understanding of F1 is still relatively one-sided, and even F1 is still very unfamiliar."

"At this time, you only need someone to guide you, and you are likely to have some preconceived opinions."

"The best way for us to minimize the negative impact of the company's withdrawal from F1 is to discuss with Autohome and ask them to help guide the right people in the publicity room."

"Historically, there have been quite a few teams that have withdrawn from F1 races, and this is just a normal strategic choice for the company, and it has nothing to do with technology."

"Mercedes-Benz and Porsche, as well as Audi, are not competing in F1."

Ai Moha felt that it would be better to ask Nanshan Group to help at this time.

Autohome is an industry of Nanshan Group, and Cao Yang will most likely not refuse BMW's request this time.

After all, the contract will be officially signed tomorrow, and you can't turn your face after the contract is signed, right?

"That being said, no manufacturer has a reason to have friends to participate."

"We participated in it for a few years and then suddenly withdrew, and it must have been easy to be criticized."

"Now the company is paying more and more attention to the Chinese market, and the growth rate of BMW in China this year will definitely be higher than that of other countries."

"So we have to make sure that nothing goes wrong in this matter and does not affect BMW's sales in China."

Phillips naturally understood Aymoha's words.

But the key now is not whether he can understand it, but whether Huaxia consumers can understand it.

Let BMW's competitors not grasp this issue and make trouble.

"Then talk to Cao Yang and let them help us deal with the aftermath."

"This time they successfully acquired the team, we also made a contribution, and he also owes us a favor."

"He's a very smart person, and he should still be willing to do this kind of effort."

Amoha gave his judgment with certainty.

However, invisibly, he himself did not realize that BMW's dependence on Nanshan Group was increasing.

In the future, it is estimated that I will not dare to easily tear my face with Nanshan Group.

Of course, the automobile industry chain is originally you have me, I have you, and I will not easily take it out to make trouble.

For example, if Toyota's Denso suddenly cuts off supply to other OEMs one day, it will be very difficult for it to do business other than Toyota in the future.

Denso is well aware of this.

Similarly, Nanshan Group is a supplier to many automobile companies, and it will definitely not use the means of cutting off supply to talk to customers about things unless it is absolutely necessary.

That's self-digging grave practice.

On the contrary, some family businesses, sometimes relying on their own technological monopoly, dare to threaten you with a supply cut if they disagree.

Just when all parties had their own thoughts, the joint press conference of BMW and Xingchen was officially held.

The BMW CEO and Cao Yang jointly announced the acquisition of the BMW F1 team by Xingchen Automobile and the change of the team's name to Xingchen Racing Team.

"BMW Sauber Racing is a new team that entered F1 in 2006."

"At the end of 2005, BMW AG, which used to be a supplier of Williams engines, acquired Piet Sauber's Sauber team and established its own official fleet."

"At the same time, to commemorate Peter Sauber's contribution to F1, BMW named the newly formed team BMW Sauber Racing."

"In 2006, the team competed in Formula 1 for the first time under the name BMW Sauber, using BMW engines and Michelin tires. Its riders were Heidfeld and Villeneuve. ”

"After withdrawing from F1 this year, BMW's racing focus has shifted to Formula E racing, and BMW is very competitive in the field of electric racing."

"Of course, that's just BMW's own statement."

"In fact, BMW's failure to achieve its goals for the season was one of the main reasons for its withdrawal."

“……”

Lin Jiayan in the audience quickly wrote the article.

Participating in activities and quickly converting content into articles is the basic skill of professional media professionals.

These contents will appear in the F1 racing area just opened by NetEase Auto Channel, to see if it can attract a group of new netizens to browse their webpages.

At the same time, with the convening of this press conference, the news of Xingchen Automobile's participation in the F1 race quickly appeared on the hot search on Weibo.

There are more introductory articles about F1 competitions in various media in one day than in last year.

F1's popularity in China has also skyrocketed.

This made the FIA, which also participated in the press conference, smile.

I was worried that it would be a pit, but it turned out to be a treasure.

Todd: They are looking forward to the 2010 season.

And the next cooperation and communication between them and Huaxia TV is naturally very smooth.

Of course, Cao Yang was not involved in this matter.

Now he is busy listening to Zeng Tingting and Zhang Songwen report to himself a plan to vigorously promote the Xingchen team.

"Mr. Cao, I think that taking advantage of the fact that F1 has begun to gain popularity in China, we can invite a star to come over and endorse together."

"For example, that Lin Zhiying is a racing driver himself, no matter whether he can really participate in the competition of the Xingchen team, we can ask him to cooperate."

"The marketing effect at that time should be worth looking forward to."

Zhang Songwen flew over so actively this time, he must have mentioned something related to Nanshan Film and Television.

For example, if you ask a celebrity to endorse or cooperate, Zeng Tingting can naturally come forward.

But the effect is definitely not as good as Zhang Songwen's appearance.

In today's Chinese entertainment industry, Nanshan Film and Television is already a force that no one can ignore.

People are not short of money, and every year Cao Yang personally helps to "check" the scripts of several movies and TV series.

Even if Zhang Songwen wants to reduce the popularity of Nanshan Film and Television a little, it is difficult.

After all, there is the shadow of Nanshan Film and Television behind the popular movies and TV series every year.

Then a large number of movies and TV series that are still a little influential, and they all have the investment of Nanshan Film and Television.

Not to mention that the relationship between Nanshan Group and Huaxia Station is still very good.

In this case, no star wants to offend Nanshan Film and Television.

Otherwise, he may be banned one day.

After all, no matter which star it is, there is more or less some material behind it.

If this is exposed on Weibo......

It's a lot of fun.

"Lin Zhiying, please?"

Cao Yang listened to Zhang Songwen's words and quickly thought about the feasibility.

"F1 is very strict and demanding in the selection of drivers, if I remember correctly, there are no F1 drivers in China, Lin Zhiying is just a racing driver, not an F1 driver, right?"

There are many car races, but most of them are less difficult than F1.

Of course, from a publicity point of view, it is really good to find a racing driver, whether he is an F1 driver or not.

If there is an opportunity to push forward and let Lin Zhiying become an F1 driver, even if he does not participate in the competition much, it can play a very different role.

This Cao Yang is also recognized.

Therefore, although he questioned it, he did not directly oppose Zhang Songwen's proposal.

"Yes, he's not an F1 driver, but he's a driver who is known to a lot of people, and that's enough for the Etoile team."

"The FIA values the publicity and appeal ability of the Xingchen team in China, and inviting Lin Zhiying to come over to cooperate can play a good role in promoting and publicizing F1 races in China."

Zhang Songwen wanted to recommend Lin Zhiying to Cao Yang, and he must have made some preparations.

Otherwise, you can't fool around without knowing anything.

"What you said also makes sense, so let's contact the other party first and see what he thinks and conditions."

Cao Yang didn't get too entangled and agreed to Zhang Songwen's plan.

Anyway, no matter what the final effect is, it shouldn't be a bad thing for the Star Team.

In the next few days, in order to make the F1 car of the Xingchen team come out as soon as possible, Cao Yang personally followed a group of engineers to study the relevant technology, and made the Xingchen team's car as different from other cars as possible.

There is a saying that a soldier who does not want to be a general is not a good soldier.

For the Xingchen team, the Xingchen team, which does not want to win the championship, is not a good team.

Cao Yang must be hoping that the Star Racing Team will achieve good results in the first season of 2010.

That kind of propaganda is the best.

Otherwise, if you fall to the bottom, the scene will be a little embarrassing.

……

The car market in China is booming, and the news here is slowly starting to attract attention from all over the world.

For example, the joint press conference of Xingchen Automobile and BMW Automobile has slowly spread in the United States, Dongying and Germany.

"Makht, is our company really not thinking about going into F1?"

"Now, if you're interested, you can talk to Toyota about buying a fleet."

Lai Ping has always been more concerned about Xingchen Automobile.

As a designer, I'm also very interested in F1.

However, in the past few years, Porsche has never wanted to play F1.

Originally, the former president Wei Dejin had told Lai Ping that he would enter F1 at an appropriate time in the future.

However, because of the acquisition and anti-takeover of Porsche and Volkswagen, Wei Dejin left the scene in disgrace.

This year, the new president, Makht, has come to Porsche as president.

In the first half of the year, the "acquisition turmoil" between Volkswagen and Porsche, which lasted for more than four years, finally came to an end.

However, the director of this battle, Porsche CEO Wendelin Weidkin, had to announce his "resignation" to contribute to the "reunion" of the two companies.

He was compensated in the form of 50 million euros and a "grand" farewell ceremony.

Under his 16 years at the helm of Porsche, it was under his auspices that Porsche launched the "snake swallowing elephant" for Volkswagen in 2005 and successfully held nearly 51% of the shares.

But the financial crisis failed and Porsche was saddled with a debt of 10 billion euros to buy a stake in Volkswagen.

Volkswagen, which had abundant cash flow, began to fight back and bought Porsche in full for 8 billion euros.

One of the demands of Piëch, chairman of Volkswagen's supervisory board, was that "Weidkin must resign."

His Bole is gone, and Lai Ping's life at Porsche has become difficult all of a sudden.

This time, he proposed that the company buy Toyota and enter F1, but it was also rejected by the new president Makht.

So he was also a little disheartened.

However, he has feelings for Porsche.

Before making a final decision, Lai Ping still wants to fight for it again.

"F1 doesn't do anything to boost the company's sales, it just makes the earnings report more ugly."

"In the context of the current financial crisis, it is completely unsuitable to go to F1 to burn money."

"Well, what we need now is to design more competitive models so that consumers are willing to pay for our products."

"As for F1, let him go aside."

Makht gave his answer with a blank face.

This made Lai Ping very disappointed.

(End of chapter)