Lai Ping's joining, ordinary people have no special feelings.

I don't even understand such a thing, why Cao Yang would post a Weibo, and even the official Weibo of Nanshan Group, Xingchen Automobile, and Future Auto followed the news.

But people in the automotive industry are well aware of the implications of this matter.

Xingchen Automobile and Future Automobile have Cao Yang, the most famous design master in China, and they are already crushing their peers.

Now that the design director of Porsche Motors is going to join again, is it worth it?

Which car company will be the opponent of Xingchen Automobile in the future?

Even if they didn't think about taking Xingchen Automobile as their opponent, many car companies have begun to reflect on what significance this matter has for them.

Especially for domestic independent brands, the previous path was more imitation and reference (plagiarism).

Now the scale is slowly rising, and the profit is slowly rising.

Everyone naturally knows the path of imitation, and it is impossible to go all the way.

Independent research and development is definitely needed.

"Lao Zhu, do you think our research center still needs a design director?"

Inside Great Wall Motors, after just holding an evaluation meeting for a new model, Wang Ying left Zhu Jianbo, director of the research center.

As soon as she asked, Zhu Jianbo was naturally able to guess something.

After all, in the past two days, people in the automobile industry in Huaxia have been discussing the fact that Porsche design director Lai Ping has joined Xingchen Automobile.

This is also the first time that a domestic independent brand car company has poached a design director-level figure from an international auto giant.

To a certain extent, Xingchen Automobile can be regarded as a start for everyone.

What kind of character Lai Ping is, most people don't know, can Zhu Jianbo not know?

He perfectly designed the exterior design of the fifth-generation Porsche 911 (996), Boxster, Cayman S and other models, and won numerous international awards.

In the early '90s, Porsche was in a mess, selling just over 10,000 units in 1991 and was already on the verge of bankruptcy.

In order to reverse this decline, Porsche bet its hopes on the research and development of the new model 996, and the person responsible for the design of the new car's appearance turned out to be a Chinese designer - Lai Ping.

The conservative and arrogant European car companies can choose a Chinese to be the designer, which can only show that this man Lai Ping does have something.

At this time, Porsche had fallen into a financial quagmire, couldn't even afford to pay salaries, and was still persuading layoffs, but these not only did not hit Lai Ping, but strengthened his determination to complete the 996 project.

He took the lead in reducing salary, working overtime until late at night, and using the 007 way of working to develop 996, which is the ultimate spirit of involution.

In 1996, the overhauled Porsche 996 was launched to the market with a huge success, selling nearly 180,000 units.

That's a rare number today. As a result, Porsche turned the corner and became prosperous.

For Huaxia's automobile industry, Lai Ping is definitely a mountain-like existence.

Now that this mountain has come to Xingchen Automobile, it also makes everyone feel that they also have the opportunity to dig up design masters from other OEMs?

Mercedes-Benz, BMW, Volkswagen, General Motors, Ford, Jaguar Land Rover......

A large number of design directors and designers of car companies are waiting to dig it themselves!

"Mr. Wang, the appearance design of our company's models does need to be further strengthened."

"In fact, domestic car companies, except for Xingchen Automobile, are still relatively weak in this regard, and it takes some time to accumulate."

"But I think we can consider poaching people from Volkswagen, Audi, or even Porsche."

"In recent years, the battle between Porsche and Volkswagen should have affected many high-level executives."

"For example, the former president of Porsche, Wei Dejin, finally left Porsche because of the grievances between the two families."

"Now there are some changes in the top management of the Porsche brand, the Volkswagen brand, the Audi brand and other brands under Volkswagen."

"I think if you communicate with the design directors or other designers of these brands, there should be a good chance to dig up some talents."

Zhu Jianbo did not regard it as not understanding the meaning of Wang Ying's words because poaching people might threaten his status in Great Wall Motors.

Instead of Wang Ying taking the initiative to propose this plan at that time, it is better for Zhu Jianbo to propose it himself.

In that way, it also seemed that he was dedicated to the development of the company and left a good impression on Wang Ying.

And his analysis is indeed quite reasonable.

There are so many car brands in the world, among which the exterior design of European car companies is more amazing.

For example, if Dongying car companies and Goryeo car companies are concerned, Zhu Jianbo, who has dealt with them, knows that it is difficult to poach them.

As for the American side, the design directors of several major car companies, Great Wall Motors may not be able to dig up.

Therefore, it is a good choice to consider suitable candidates from European car companies.

Among the European car companies, none of them can be compared with Volkswagen and Porsche, the two car giants that have just merged into one company.

Xingchen Automobile has already demonstrated to everyone and poached Porsche's design director.

Then Great Wall Motors can follow behind and dig up other designers in Volkswagen.

"You're thinking of going with me, but Xingchen Automobile can poach other people's director-level figures, and we may have a little difficulty."

"The company can look at some of the models inside Volkswagen, the chief designer."

"These people can be responsible for the exterior design of a certain model, and their ability is not necessarily very different from that of a design director."

"When we go to poach people, the positions are in place and the salary is in place, and there should still be hope to attract them to join Great Wall Motors."

I have to say that Wang Ying's opinion is very reasonable.

For Great Wall Motors, if you need to improve the ability of your R&D center in terms of automobile exterior design, you don't have to dig the design director of Volkswagen, but directly dig the design person in charge of a certain model below.

Don't look at the high wages in Europe, the salary of any engineer can go to sixty or seventy thousand euros a year.

However, the average model design director is often more than 100,000 euros.

For Chinese people, this salary is quite high.

After all, it's 2009.

But spending an annual salary of 1 million euros, or even 2 million euros, to poach such a model design person to come over as a design director, this money is still affordable.

The premise is that the person really has a high level of design.

"That's true, we can even ask Mr. Cao for help and ask him to communicate with Lai Ping to see if there are any recommended candidates."

"I believe that Lai Ping's departure from Porsche this time is also related to the grievances between Porsche and Volkswagen."

"There must be some people within Volkswagen who have been affected in a similar way."

"Great Wall Motors has a better platform and better treatment for them, and there will definitely be people who are tempted."

Zhu Jianbo substituted himself into the other party's state, and felt that as long as there was a suitable opportunity, he would definitely choose to change jobs.

The design director of an automobile company, even if the scale of Great Wall Motors is far from being comparable to that of international auto giants, is still attractive to many people in Huaxia, the world's largest automobile market.

Rather for the head of a chicken, not for the tail of a phoenix.

This truth is also quite recognized by many people abroad.

"Then I'll make a phone call to Cao Yang, and I'll leave this matter to you to be specifically responsible."

"It's best if we get results within this year."

Wang Ying feels that in the next few years, the development of the domestic automobile industry will accelerate.

This is a good opportunity for Great Wall Motors to develop and grow.

If you miss it, it will be a little difficult for Great Wall Motors to stand out among its own brands.

Great Wall Motors can feel the impact of this matter, and other car companies are no exception.

"Mr. Li, our negotiations with Ford are almost coming to fruition."

"I think it's the best time to poach Volvo's design director or deputy director or something like that."

"Otherwise, after Volvo is really acquired in the future, it will be easy to cause a backlash within Volvo if it is poached."

"In particular, there has always been a force within Volvo Cars that is not very supportive of the company being sold by Ford."

Gao Songlin was very bold and made a suggestion to Li Su.

Of course, he would bring it up at this time, and he was somewhat stimulated by Xingchen Automobile.

Porsche's design director can join Xingchen Automobile, so it is not impossible for Volvo's design director to join Geely Automobile.

If you really can't, the deputy design director or the design leader of any car can jump over.

For the appearance of Volvo involves the level, Gao Songlin is still very recognized.

At least he doesn't think that Geely Automobile Research Institute now has the level of exterior designers to catch up with Volvo.

"Do you think it's better to poach people now than to poach people after the acquisition?"

Li Su quickly weighed Gao Songlin's proposal.

He is also a very ambitious person who wants to make Geely Automobile bigger and stronger.

Otherwise, they would not have gone to Ford to negotiate the acquisition of Volvo cars.

It's just that now Geely Automobile's focus is on the negotiation of the acquisition of Volvo, and he is also afraid of making trouble.

"Yes, I think now is the best time to do it."

"Every company is in a turbulent phase in the process of being sold and acquired."

"Porsche's design director will switch to Xingchen Automobile, which is said to be related to the outcome of the acquisition and anti-takeover of Volkswagen and Porsche."

"Porsche's acquisition of Volkswagen was handled by former President Wei Dejin, but in the end, the acquisition failed, and it was acquired by Volkswagen instead."

"As a result, Wei Dejin was immediately dismissed from class."

"The design director is probably also Wei Dejin's person, and the new president doesn't want to see him."

"It's no secret that Ford is selling Volvo cars now, and that's not a secret within Volvo."

"At least Volvo's top brass must know about it."

"So it's normal that there will be some internal turmoil."

"At this time, if we don't poach people, maybe there will be other car companies to poach people."

"Then in the future, after Volvo is acquired by us, there will definitely be people within them who are worried that Geely Automobile will steal Volvo's technology and patents, so they will definitely become more sensitive to the company's poaching from Volvo Cars."

Gao Songlin's analysis was recognized by Li Su.

This is indeed the case with the human heart.

Besides, the acquisition of Volvo Cars by himself does mean that he wants Geely Automobile to learn the technology of the other party.

Otherwise, why spend so much money on acquisitions?

Can't spend too much money?

After thinking clearly, Li Su quickly had an answer, and said: "Then act as soon as possible, and in the process of negotiation, you can also reveal the progress of the company's acquisition of Volvo Cars to the other party, so that the other party does not have any concerns." ”

"It's not out of the question that even in the future they will return to Volvo Cars at the top level."

Li Su is very smart and knows how to relieve other people's concerns to the greatest extent, and by the way, he will draw a big pie for others.

The flatbread that is scribbled casually may not be eaten by anyone.

But this big cake painted by Li Su is difficult for many people to refuse.

After all, if Volvo is really acquired by Geely, then the possibility of people who have been poached by Geely Automobile now will return to Volvo as a senior executive in the future is still very high.

No matter how bad it is, there is no problem in taking up a good position in Volvo Huaxia in the future.

If the actions of Great Wall Motors and Geely Motors are relatively subtle, then BYD's Wang Fu is more direct.

He moves fast.

"Mr. Cao, let me ask for a favor first, can you ask Mr. Lai, the new design director of your company, to help introduce Wolfgang Egger, the design director of Audi cars?"

Obviously, Wang Fu has directly locked on the target of the poaching.

As the leader of the Audi Q7, Wolfgang Egger's ability is very recognized by Wang Fu.

In the future, the prospect of SUVs in China's automobile market is definitely worth looking forward to.

Wang Fu still remembers that Cao Yang said that in the future, Huaxia's SUV market will be on an equal footing with sedans.

Although SUVs have grown rapidly in recent years, there is still a relatively large gap between them and sedans.

Therefore, Wang Fu quickly chose Egger, the design director of Audi cars with amazing SUV design.

Of course, he also knows that BYD wants to poach people, and the difficulty is not so low.

It would have been much better if there had been a referral in the middle.

Although Lai Ping is the chief designer of Porsche, the circle of the automotive industry is actually very small.

Most likely, he knew the design director of Audi.

Even if you don't know it, you must know this person, and you can provide some experience for BYD to poach people.

The model positioning of BYD Auto determines that there is no competition between it and Xingchen Automobile.

Even the other party is the main customer of Nanshan Group.

In this case, Cao Yang naturally had no reason to refuse.

"No problem, I'll ask Mr. Lai and ask him to help introduce you!"

"At this time, it's really the best time to poach people from Volkswagen."

"They should also hope that a group of personnel can leave their own jobs, after all, once a son of heaven and a courtier."

BYD will keep its eyes on Audi cars, and Cao Yang can naturally figure out the reason.

Many people think that the relationship between Volkswagen and Porsche is like the relationship between a tree and a vine, and no matter which party gets the initiative in mergers and acquisitions, it will not have any impact on the main business, because they both have rich experience in international operations. The main solution is the internal problems of the brand family.

There is nothing wrong with that.

Porsche and Volkswagen are certainly in good hands, no matter who is in charge.

But the people in charge are different, and the positions of the executives below will definitely be affected.

Cao Yang is very sure of this.

Just look at how the new emperor of the feudal dynasty readjusted his personnel after he ascended the throne.

"Thank you so much!"

"To be honest, we don't want to be controversial about the appearance of a new model every time, and it's okay if it's in its infancy."

"Now that we are slowly on the right track, we are paying more and more attention to technology research and development."

Although the main purpose of calling today is to ask Cao Yang to help say hello, it seems a little too impersonal to hang up the phone immediately after talking about business.

So Wang Fu chatted with Cao Yang about the development of the domestic automobile industry for a while.

After that, I hung up.

However, Cao Yang has no way to be idle.

Xia Qingqing and Zhang Jing have already made an appointment with him to report on the latest situation of the Honor mobile phone.

SINCE THE OFFICIAL RELEASE OF THE HONOR 3G ON JUNE 19 THIS YEAR, AFTER TWO MONTHS OF PREPARATION, IT IS FINALLY POSSIBLE TO START LARGE-SCALE DELIVERY.

Looking at the sales that are increasing every day, as well as the never-ending orders on the official website, Xia Qingqing and Zhang Jingjing have new ideas.

"Mr. Cao, our current HONOR 3G sales can reach 10,000 units per day, and it is far from meeting the market demand."

"BYD contacted us before, saying that they hoped to cooperate with the OEM business of Honor mobile phones."

"I THINK WE CAN CONSIDER A FORMAL LAUNCH OF THE FOUNDRY AGREEMENT, AND AT THE SAME TIME, WE WILL ALSO PREPARE FOR THE NEW GENERATION OF HONOR 4G IN THE FUTURE."

Xia Qingqing can be described as high-spirited now.

Although there is still a huge gap between the scale of Honor mobile phones and giants such as Nokia.

But the momentum is very good.

The high-priced mobile phones of 3999 yuan and 4999 yuan can be sold in short supply.

This situation is very rare, both at home and abroad.

According to this development trend, the turnover of Honor mobile phones next year is expected to reach more than 20 billion yuan, and even if the production capacity can keep up, it is possible to double on this basis.

That's pretty impressive.

Honor mobile phones are a physical industry, not finance.

As long as it is engaged in the real industry, and the sales volume can reach more than 10 billion, it can be regarded as a large enterprise.

"I just called Mr. Wang of BYD to talk about the car, and since the person in charge of their OEM business has contacted us in the mobile phone OEM business before, I will leave it to them."

"However, our own factory has always been retained, even if eighty percent of the business is handed over to OEM in the end, we also need to maintain one or two percent of our own production capacity."

"Otherwise, it is likely to become a bottleneck for our development in the future, or something that will be stuck by someone."

Although BYD has no reason to tear up its face with Nanshan Group, it is indispensable to harm others and prevent people.

Cao Yang thinks that it is best to avoid the things that are stuck in the neck from the rules.

"No problem, I'll arrange the official signing later."

"At the same time, Nanshan Equipment can also start to prepare some of the equipment needed for the mobile phone production line."

Seeing that Cao Yang agreed to his proposal without any hesitation, Xia Qingqing's mood was also very good.

ZHANG JING ADDED ONE THING ON THE SIDE, SAYING: "MR. CAO, MANY OF THE CHIPS USED IN OUR CURRENT HONOR 3G ARE IMPORTED, AND EVEN THE SCREEN AND CAMERA ARE IMPORTED." ”

"In the next step, we will prepare for the United Nations manufacturers to review the localization of some components."

"For example, we are communicating with BOE to see if they can produce screens that meet our needs."

"In terms of cameras, we hope that Nanshan Auto Parts can participate."

"They already have a lot of technology in car cameras, and it would be great if they could translate the technology to mobile phones."

"I think that cameras will also be one of the core competitiveness of mobile phones in the future, and it would be best if the group could master this technology itself."

"Otherwise, all this money would have been earned by Sony."

"And the camera of Apple's mobile phone is also produced by Sony, and Apple's annual output can go to about 20 million units, maybe one day the other party will ask Sony to cut off the supply to us."

"This kind of thing, the other party is completely done."

"After all, there is a big gap between our number of units and Apple's."

As soon as Zhang Jing said this, Cao Yang's face became serious.

When engaging in automobiles and equipment, Cao Yang has always pursued 100% localization.

Although it has not really been achieved, the localization rate of Xingchen Automobile is definitely the highest among all car companies.

Now that he is producing mobile phones, he naturally hopes to eventually achieve 100% localization.

The so-called international division of labor and cooperation has become popular and marketable in the past decade.

Cao Yang's approach is a bit against the times.

However, the Nanshan Group has become accustomed to Cao Yang's style.

Therefore, there is no need for Cao Yang's special reminder, we all know that we must promote the in-depth localization of parts.

"This is really important, although there may not be any supply problems in the short term, but in the long run, there will definitely be problems."

"Domestic mobile phone parts companies have been growing over the years, and we can appropriately choose a few for cooperation and support, so as to give people more opportunities to try."

"Even some enterprises, we can also consider investing in shares to support."

The importance of the industrial chain is undeniable.

Cao Yang is fully willing to pay more to support the development of the domestic supply chain in the early stage.

Otherwise, it is unrealistic to rely on Nanshan Group for its own production.

The industrial division of labor still needs to be talked about, but it is not the international industrial division of labor, but the domestic division of labor.

"Then I'll sort out a report as soon as possible, and I'll report back to you later."

The general direction has been recognized, and Zhang Jing is more confident in doing things.

Soon, the Honor phone began to act.

However, at this time, another big thing suddenly happened in the automotive industry.

(End of chapter)