Chapter 550: The master joins, and the strength of Xingchen Automobile is further improved
Xingchen Auto originally had an F1 racing project team within the company.
Now that the acquisition of the BMW team has been officially completed, the relevant personnel have immediately docked.
All work is being carried out in an orderly manner.
However, the impact of this incident on Huaxia did not fade so quickly.
Yangcheng, as the city where the Xingchen team, the first F1 team in China, is located, naturally has ideas.
Liu Tianwu, who has just been promoted to acting mayor of Yangcheng City, definitely does not want to miss this opportunity.
"Leader, I probably consulted, the investment in the F1 track in Modu has reached 2.5 billion yuan, in addition to the official competition, it can be open to ordinary individuals and enterprises for test rides or test use."
"But on the whole, there should still be a relatively large gap between the input and output of this track."
"Purely from the perspective of return on investment, it may not be particularly cost-effective."
Luo Yi knew Liu Tianwu's thoughts, and he also wanted to make a report that was in line with Liu Tianwu's wishes.
But facts are facts, and he doesn't want to make up data.
For the current Huaxia, it is very difficult to invest in the construction of an F1 track without losing money.
Of course, given the hidden benefits of the F1 circuit, the promotion of tourism and other effects, the situation may be slightly better.
But these things are hard to quantify.
After all, even if people come to watch an F1 race, it doesn't necessarily mean that they won't come to travel when there is no F track.
"There are still a lot of places in the east and north of Yangcheng, and there is a lot of land that can be considered for flexible use."
"There is a big gap between the economic development of these places and the six central districts and Panyu."
"If investing in an F1 track can boost the local economy, then the investment is valuable."
"The most important thing is that Xingchen Automobile has great potential, and it will definitely continue to grow and develop in the future."
"Then the Xingchen team also needs a F1 track of its own, otherwise people may put the team in the magic capital at that time."
"This is not good news for us in Yangcheng."
When Liu Tianwu said this, Luo Yi had no way to refute it.
After all, sometimes when looking at an investment, you can't just look at the return on investment, but need to combine it with other things.
It's like a subway, if you just look at the investment and return rate of the subway, then you don't have to build the subway at all.
There are few metro companies in the world that can make a profit without relying on subsidies.
However, everyone is still actively building subways, the reason is that the construction of subways can not only solve the travel problem, but also drive up the price of surrounding land.
As a result, the city as a whole is reaped in return.
"Then I'll connect with Xingchen Motors first and see what they think of the construction of this F1 track?"
Luo Yi asked tentatively.
"No, I'll call Mr. Cao directly when the time comes."
Liu Tianwu was busy with his new position during this time, and he had not visited Nanshan Group for a while.
It just so happens that there is such a good reason now, and it is also a new attitude after fulfilling it, and it is necessary to go to Nanshan Group for a turn.
As for the enthusiasm of Yangcheng, Cao Yang also has a bit of a headache.
"Mr. Cao, I think Yangcheng is willing to fund the construction of the F1 track, and we have no reason to oppose it."
"At most, we will communicate with the FIA and arrange more events to be held in Yangcheng."
"Then you can also consider holding some domestic events with the China Automobile Association to start the sport of automobile racing."
"In addition, this track can also cooperate with the wind tunnel laboratory of Lingnan University of Science and Technology to make full use of it."
"In this way, although it is difficult to fully recover the investment of Yangcheng, it will not lose anything."
"If you take into account the promotion of tourism and the promotion of Yangcheng's position as a major automobile city, then it may still be a very meaningful investment project."
Rao Yongxiang didn't think about it that much.
In his opinion, Yangcheng is willing to pay out of his pocket to build an F1 track, and he has no reason to oppose it.
As for why Yangcheng has such a move, he actually doesn't want to care so much.
"That being said, the company is now already considering the construction of the second plant of Xingchen Automobile."
"Whether to put the new factory in Yangcheng, I didn't think clearly."
"At this time, Yangcheng took the initiative to build an F1 track, and if our new factory was not placed in Yangcheng, it would be a bit too much."
Most car companies don't build factories in just one city.
It's not just a matter of not being able to put all your eggs in one basket, it's also about logistics and distribution.
It's like the base of the people of Chuncheng is in Chuncheng, but now they are preparing to build a new factory in Shudu, and they are also preparing to build a new factory in Lingnan Province in the future.
There are factories all over the country, and when it comes to 4S stores, the flexibility is much higher.
Even some models can be cheaper.
The most important thing is to consider the stability of supply, concentrated in one city, the probability of all shutdowns when there is a problem is a lot more.
"Mr. Cao, in fact, I don't think it's okay to think about it like this."
Rao Yongxiang pondered for a moment and put forward his own suggestions.
"The stronghold of Xingchen Automobile will be placed in Yangcheng, and the second factory and even the third factory will be placed in Yangcheng in the future."
"But we don't have to be all in Panyu and build new factories in other districts, so that we can also play a competitive role to a certain extent."
"In addition, Jaguar Land Rover's factory will be placed in other places in the future."
"After the Modu plant is put into operation at the end of this year, according to Jaguar Land Rover's current sales growth, it is estimated that it will take less than two years to consider the construction of a new factory."
"When the time comes, the new factory will continue to be placed in the magic capital, or in other cities, it will be okay."
"In addition, the first factory of our future car is located in Yangcheng, and the second factory can be placed elsewhere in the future."
"In this way, our automobile OEMs can be regarded as having achieved a multi-site layout, and the whole country has developed synchronously."
Nanshan Group has more cards in its hands, and many times there are many more choices.
Just like Rao Yongxiang said, in addition to Xingchen Automobile, the group also has Jaguar Land Rover and Future Automobile.
Even in the future, the new factory of Nanshan Hongqi can be considered in Lingnan Province.
In this way, one south and one north can be regarded as achieving a better layout.
Hearing Rao Yongxiang say this, Cao Yang didn't bother anymore.
Yangcheng is willing to build an F1 track, so let's build it.
For Nanshan Group, this is not a bad thing.
It could even be said that this is definitely a good thing.
However, as soon as the news spread that Yangcheng was going to build an F1 track, Modu and Zhucheng were a little anxious.
As the window for Modu to contact Nanshan Group before, Wang Huiliang, who was already the deputy general manager of Modu Automobile Group, immediately received a task.
That is to review whether Modu Automobile Group can also enter F1.
This can make Wang Huiliang sad.
Although because of the two money-making companies Modu Volkswagen and Modu General Motors, Modu Automobile Group is not short of money.
Buying an F1 team is also affordable.
But you can't afford it, you can't afford it, you can't afford it.
Wang Huiliang is very clear about this situation.
However, it will take a lot of effort to explain it to the leaders in the end.
Of course, this is not something that Cao Yang and the others need to worry about.
On the contrary, at this moment, the Star Convoy is receiving a group of unexpected visitors.
"Mr. Dong, are you Weichai Power willing to contribute 100 million yuan to become a global partner of Xingchen Motorwork?"
The visit of Dong Chunlin, general manager of Weichai Power, and his party was a rather strange thing.
After all, Nanshan Engine can be regarded as a competitor of Weichai Power.
Even because of Nanshan Engine's entry into the diesel engine market, it has also brought huge pressure to Weichai Power.
Fortunately, the diesel engines made by Nanshan Engine are high-end engines with large displacement, and they have not directly made other domestic diesel engine manufacturers unable to survive.
Nanshan Engine has no intention of eating alone.
Especially in the field of diesel engines, it is even more special, and eating alone will not end well.
"Yes, we at Weichai Power are willing to cooperate with the F1 team and promote ourselves under the title."
"A similar situation has happened to Patriot and Lenovo before."
"Patriot and McLaren became 'partners' in 2007, and since then Patriot has held two F1-related events in China, but apparently they don't know how to use F1 as a platform to build a new promotion concept."
"And McLaren's outstanding record has made the 'AIGO' logo frequently exposed on TV screens."
"I think Weichai Power can definitely do better if it has such an opportunity."
Dong Chunlin is bold enough.
actually chose to cooperate with the Star Team.
However, if Weichai Power wants to enter the advertising sponsorship business of F1 teams, it must be the easiest to find Xingchen Automobile.
Otherwise, it will take a lot of effort for you to find the contact information for those foreign teams, and whether you can negotiate it in the end is also a big problem.
The most important thing is that even if the negotiation is completed, the price will not be low.
Some media broke the news that the sponsorship fee of the two Chinese companies in the F1 team, Patriot is 19 million US dollars, and Lenovo is 30 million US dollars.
Both sponsorships were from 2007 to 2009.
It can be said that the price is not low at all.
Of course, Weichai Power's bid this time is not low.
100 million yuan as long as the advertising sponsorship business in 2010 and 2011.
That's a lot of sincerity.
After all, in addition to receiving the sponsorship business of Weichai Power, Xingchen Racing Team can also have other sponsors.
When the time comes, find a few more sponsors, and you will have hundreds of millions of income.
Of course, compared with the expenditure of more than a billion yuan a year, the income of hundreds of millions seems to be completely insufficient.
"Mr. Dong has a good vision, as the first F1 team in China, no matter what the results are, we can definitely attract a lot of attention in China."
"At that time, the propaganda effect of Weichai Power will definitely be much better than that of Patriot and United Want."
Cao Yang was talking to Dong Chunlin while quickly weighing the pros and cons.
It is impossible for Weichai Power to bring any great threat to Nanshan Group.
There is even a chance for the two sides to work together.
For example, Nanshan Auto Parts provides Weichai Power with high-pressure oil pumps, high-pressure oil rails and other diesel engine parts.
It's entirely possible.
On the contrary, if the olive branch extended out by the other party is rejected, Weichai Power, which does not give up, will definitely continue to talk to the F1 team for cooperation.
Historically, it was also in 2013 that they cooperated with Scuderia Ferrari.
It shows that the other party's enthusiasm for sponsoring F1 events is very high.
People are not the only choice for you Xingchen Automobile, but relatively speaking, Xingchen Racing Team is a better choice.
After thinking about this, Cao Yang made a decision in his heart.
"The main thing is that Mr. Cao has a good vision, when other teams start to launch F1, go against the trend, and then Xingchen Automobile and even the entire Nanshan Group can get very big benefits from it."
"Even in the future, the domestic F1 events in China will revolve around the Xingchen team."
The two talked and talked, and couldn't help but start blowing each other's business.
Fortunately, this kind of scene did not last long, and Cao Yang relieved: "Our Xingchen team is an open team that supports any domestic enterprise to go global. ”
"In principle, I agree to this cooperation, and the details can be communicated by the people below."
Hearing Cao Yang's words, Dong Chunlin was also relieved.
To be honest, he didn't have too high expectations before he came.
Therefore, when the price is offered, it is also directly stated that the highest price that is acceptable to him.
Because he was worried that he would lose the opportunity if he pulled and pulled.
In terms of the end result, the situation is still very good.
This start of Weichai Power seems to have opened a lucky door for Xingchen Automobile.
In the afternoon of the next day, Cao Yang unexpectedly received a call from Lai Ping.
The first thing the other party said to Cao Yang was: "Mr. Cao, does Xingchen Automobile still need to recruit people?" ”
Hearing this, Cao Yang thought that Lai Ping was going to recommend some talent to himself, so he naturally said without any hesitation: "Yes!" ”
However, Lai Ping's answer surprised Cao Yang, "Mr. Cao, then I can recommend myself, you won't dislike me for being old, right?" ”
As one of the top car design masters among the Chinese, Cao Yang wanted to poach Lai Ping for a long time.
However, the other party has a deep relationship with Porsche, and he has never let go.
I didn't expect to take the initiative to jump ship to Xingchen Automobile this time, I have to say that Cao Yang still felt very surprised.
Of course, it's certainly not appropriate to ask too many questions on the phone about why you want to change jobs.
On the contrary, Cao Yang made more promises to Lai Ping about salary and position.
Chief Designer of Xingchen Automobile and Chief Designer of Future Automobile!
This position, Cao Yang can finally hand it over!
(End of chapter)