Entering October, various car companies began to scramble to announce their sales again.

In the context of a depression in the global automobile market, China has a unique scenery.

Almost all car brands, whether they are joint ventures or domestic brands, have achieved rapid sales growth.

The China Association of Automobile Manufacturers has boldly predicted that this year's sales will exceed 12 million, becoming the world's largest auto market.

In this kind of news where everyone is reporting good news, a news released by Yangcheng Trumpchi has attracted the attention of people with a heart.

"Yangcheng Trumpchi has made great efforts in the electric vehicle market, and the Trumpchi S has been on the market for less than half a month, with sales exceeding 1,500 units!"

Along with this news, Yangcheng Trumpchi's official Weibo also announced various beautiful pictures of Trumpchi S.

As a result, naturally many people are asking about the electric car of Trumpchi S, what is going on.

Are sales really that good?

It's still the 1,500 cars, but it's just the result of the initial listing of the warehouse?

"Mr. Wang, I inquired, and various taxi companies in Shencheng purchased more than 200 Trumpchi S last month."

"And more orders are expected to be delivered this month."

"The sales data released by Yangcheng Trumpchi should be the real terminal sales data, not the departure data."

"Of course, since the Trumpchi S is a bit in short supply, I sent a car to the 4S store and basically sold it."

"So their departure data should be similar to the terminal sales data."

Wu Huabi came to Wang Fu's office with a heavy face and reported the latest market situation to him.

The sales data released by many companies are departure data, because this data is generally larger than the sales data of the actual terminal.

Even in December every year, in order to impact sales, the departure data will be much higher than the terminal sales data.

Yangcheng Honda once had a strange data that the Accord sold more than 60,000 units in December and more than 100,000 units in December as a whole.

Don't look at it all, this must be the starting data.

To put it bluntly, this is the main engine factory forcing the 4S store to make money and pick up the car.

As long as the car is received and the car is taken out of storage, for the OEM, the sale is completed.

As for how to sell the 4S store and how long it takes to sell it, sometimes everyone doesn't care so much.

Of course, if you push it too hard, it definitely won't work.

Therefore, sometimes the 4S store has no money to pick up the car, and the OEM has a task, so the OEM will take the initiative to find a financial institution to provide loans to the 4S store, so that they can have the money to come to the car for themselves.

In the automotive industry, there are all kinds of strange things.

Electric vehicles are the key development direction of BYD Auto in the future, and Wu Huacake knows very well how much Wang Fu attaches importance to this track.

originally thought that only BYD was firmly on this path, but as he walked, he found that some people had already gone ahead.

And this time, the sales data released by Yangcheng Trumpchi has been Trumpchi S to seize the market in Shencheng, which has also given Wu Huabia a great touch.

"Our electric taxi project will not be officially launched until the second half of next year at the earliest, and the price is estimated to be lower than that of Trumpchi S, and the cruising range is not as good as others."

"It's not the way to go on like this."

Wang Fuzou frowned, a little worried about the future of his company's electric vehicles.

Yangcheng Trumpchi and Nanshan Battery are cooperating in electric taxis, and BYD has known about it for a long time.

But the success of this project was something that no one expected.

1,500 electric vehicles were sold in less than half a month, and Wang Fu couldn't even think of it.

Take a look at the plug-in hybrid version of the F3DM, which can't sell 1,500 units a year.

Even the total sales volume so far has been less than 1,500 units.

It stands to reason that the sales of plug-in hybrid vehicles should be better than those of electric vehicles.

"Mr. Wang, I inquired, in addition to promoting taxi companies in various provinces and cities, Trumpchi S also has a surprising market, which has also contributed a lot of sales to them."

"That's the black car market."

"I think in terms of the electric taxi market, we can contact the Shenzhen side and let the city come forward to promote various taxi companies to buy our products, which should also be able to provide sales data of thousands of vehicles."

"In addition to that, we can focus on entering the black car market."

"What these people care about most is the cost performance, what they care about is the cost of using the car, as for what configuration is on the car, that is not the key at all."

"Airbags are optional, and ESP is even less necessary."

"Everything else is canceled for leather seats, display screens, and the like."

"As long as there are basic driving functions and the price is lower than that of the Trumpchi S, there will be consumers who are willing to buy."

I have to say that Wu Huabi still knows the market very well.

From the moral high ground, a very poor production configuration may make people feel that it is difficult to accept that it is not paying attention to the safety of consumers.

But it is a product, and it still depends on the market demand.

Like Tianzhu's Tata Motors, it has been very popular recently.

Tata Motors has launched a model called the Nano, which costs only 100,000 rupees (about 14,000 yuan).

The NANO is a money-saving car with a length of only 3.1 meters and a width of 1.5 meters, no air conditioning system, power steering, radio, and mirrors on the passenger side, only a windshield wiper, no side impact protection beams, and no bumpers.

In order to reduce weight and save costs, there are no inner tubes in the tires of the Nano car.

Equipped with only a fuel gauge, speedometer and gas lights, the car has a displacement of only 0.6 litres and uses a twin-cylinder engine, which is smaller than some larger motorcycles, with a top speed of 105 km/h.

To save money, even let the car dealers assemble it themselves.

Such a car can be called a tricycle in Huaxia.

Of course, things must be reversed.

Tata Motors is exaggerating.

Because this car is too cost-effective, there are frequent problems with the final quality, and it often spontaneously combusts and traffic accidents occur.

In Tianzhu, even the poor did not like this cheap car.

After all, there is not even air conditioning, and the ride experience is too poor.

You must know that Tianzhu often has more than 40 degrees in summer, which is hotter than that in southern China.

Wu Huabi naturally would not propose such an exaggerated plan.

However, on the basis of Trumpchi S, the configuration is appropriately reduced to achieve a lower cost than Trumpchi S.

Then it's still possible.

"The sales department can sit with the R&D center to conduct market research to see if such a car is very popular with black car drivers."

"If there is really a market, then it is not impossible for our electric taxi project to be the main black car market in the future."

"As long as the sales go up, it's easy to say anything."

"This is also a very important stimulus for our stock price."

BYD is a listed company, and in the process of the company's operation, it is definitely necessary to consider the changes in stock prices.

Although the sales of F3DM were not good before, it had a positive effect on the stock price.

After all, telling the story of new energy in the stock market, talking about environmental protection and the future, is still very attractive to investors.

If BYD has a pure electric vehicle that can sell thousands of units a month, then this story will be better told.

It may be possible to double the valuation directly.

When the time comes, a part of the stock will be cashed out, and all the funds for the development of electric vehicles will come out.

"No problem, I'll arrange it right away!"

"By the way, our F3 has become the sales champion of the month, why not have a celebration?"

Although the sales champion of Huaxia's own brand is still Chery Automobile, the sales champion of a single model was taken away by BYD's F3.

With a low enough price and good quality, F3 is popular with consumers in many fourth- and fifth-tier cities.

Now the monthly sales volume has stood firmly at 20,000 units, and even in October this year, Wu Huacake is ready to rush to the goal of 30,000 units.

In 2009, this sales volume was definitely very exaggerated.

Many car companies have been developing for more than ten years, and none of them have sold 30,000 units of a single model in any month.

Even in 2023, there are many mainstream car companies that have never had a car with monthly sales of more than 30,000 units.

You can imagine how popular F3 is now.

The increase in sales of the F3 alone has made a significant contribution to the Nanshan gearbox.

It is also the confidence of BYD to hit the TOP3 of its own brands this year, and even TOP1.

"You can do a campaign to give back to car owners, and I think the F3 should have sold almost 500,000 units, right?"

"When the time comes, we can carry out a 500,000th F3 offline activity, or the 500,000th car owner's delivery activity or something."

"Just look at the arrangement in your sales department."

Wang Fu's mind is now on electric vehicles, and even the good news of F3's hot sales has been diluted a lot.

There is also a lot of discussion because of the hot sales of the Trumpchi S electric car, but only BYD.

"President, there is a situation that I think needs to be taken seriously."

Park Jung-seok, the head of the sales department of Imperial Capital Hyundai, came to the office of general manager Kim Sung-rim with a document.

Imperial Modern is the first Sino-foreign joint venture project in the field of automobile production approved by Huaxia after its accession to the WTO, and has been identified as a leading project and demonstration project for the revitalization of Imperial Modern Manufacturing and the development of Imperial Economy.

In less than a year after its establishment, it successfully launched two main models, the Sonata and the Elantra, and was sought after by domestic consumers.

At the same time, with the delivery and operation of the first batch of taxis in 2005, Hyundai, the imperial capital, which officially entered the taxi market, has almost become the "business card of the capital".

There are many modern taxis all over the street, and even in Yangcheng, there are quite a few modern Elantra taxis.

As the fastest automobile company to put into production after the establishment of the factory, Imperial Hyundai completed the feat of developing production and sales from 0 to 1 million units in only 63 months, becoming the joint venture brand with the shortest production and sales time to achieve one million production and sales in the Huaxia automobile market.

It can be said that the history of the modern imperial capital since its establishment is very glorious.

Even the imperial capital Hyundai in the taxi market, the Volkswagen is a little powerless.

In many cities, you can see a much higher number of Elantra taxis than Santana or Jetta.

This situation is also related to the fact that Imperial Capital Hyundai attaches great importance to the taxi market.

However, last month's taxi market saw a new situation.

Although the impact is still very small, Park Jung-seok, who has a keen sense of smell, does not dare to take it lightly at all.

"What's the matter?"

Kim Sung-rim still trusts Park Jung-seo very much, and it can be said that Park Jung-seo is his descendant.

So even if the other party didn't make an appointment, he put down his work first to see what Park Zhengxi was going to report.

"Yangcheng Trumpchi launched an electric car called Trumpchi S last month, and the main owner of this car is the taxi market."

"At present, Trumpchi S is selling very well in the market of Yangcheng and Lingnan Province, and it can even be said that it has exceeded everyone's expectations."

"Our Elantra in the taxi market in Yangcheng has almost not sold a single one in the past half month."

"If the taxi company in Yangcheng hasn't added or replaced vehicles recently, then this situation is not a big deal."

"But according to the information we have learned, several taxi companies in Yangcheng have recently bought more than 300 Trumpchi S as new taxis."

"Now that Trumpchi S has just been launched, the production capacity may not have exploded yet, so it is temporarily sold in Yangcheng and other places in Lingnan Province."

"But under this kind of sales skyrocketing, Yangcheng Trumpchi will definitely increase production capacity as soon as possible."

"At that time, it may become our Elantra fierce rival in the taxi market."

I have to say that Park Jung-seo's market acumen is still very high.

Many car companies have not fully realized the influence of Trumpchi S, and he has already felt threatened.

Trumpchi S is likely to be the first explosive product in the electric vehicle market!

When the time comes, after everyone is completely accepted, the Elantra will have little chance in the taxi market.

"The range and charging of electric vehicles are a big problem, and the quality is certainly not as stable as traditional fuel vehicles."

"Although there are financial subsidies at all levels, the price is still much more expensive than fuel vehicles of the same level."

"What's more important is that when the weather is cold, the battery range of electric vehicles will drop significantly."

"And when it's hot, the air conditioner consumes a lot of power, which can also lead to a decline in range."

"So I think unless there is a particularly huge breakthrough in battery technology, electric vehicles will not pose much of a threat to our Elantra in the short term."

In recent years, Jin Chenglin has fully enjoyed the honor and prestige brought to him by the rapid growth of modern sales in the imperial capital.

Therefore, the electric vehicles pushed out by more than one Huaxia independent brand enterprise have not been put in the eyes at all.

In his opinion, Trumpchi S does not have the strength to compete with Elantra at all.

Their Elantra, which is a hot-selling model with monthly sales of more than 20,000.

Both the appearance and the quality are well-known.

"Mr. Jin, electric vehicles do have the problems you mentioned, but this electric car of Yangcheng Trumpchi is in cooperation with Nanshan battery, and the cruising range can reach 400 kilometers, even if it is attenuated, it can reach 300 kilometers."

"And they support fast charging, which is basically a full charge in two to three hours."

"In this way, taxi drivers can basically meet their needs for a day's use as long as they take the car to charge it while eating and resting."

"Because charging electric vehicles now belongs to civilian electricity, and even some places give free charging, so the cost of electric taxis is very low."

"The daily savings in fuel costs alone are a very objective amount."

"For many drivers, it's very attractive."

Park Jung-seo also wanted to continue to persuade his boss to pay attention to this issue.

But the other party was not moved at all.

In fact, this is also a problem that Park Jung-seo's standing is not high enough.

For Jin Chenglin, it is simply impossible for the company to launch an electric car in the next few years, so even if the Trumpchi S is really worth learning from, it does not make much sense.

It is impossible for the headquarters to change its future layout because of the model of a self-owned brand in Huaxia.

If this car is launched by Ford or GM in the American market, it may also bring some excitement to the Korean headquarters.

Words of Huaxia Enterprises......

The arrogance in their bones will not be faced.

Unless the head is beaten in the future, he will lower his head to see if the road has changed.

"There are so many car companies in Huaxia, whether it is North and South Volkswagen or Modu GM, or Dongfeng Citroen Automobile and Toyota and Honda, they have no intention of launching electric taxis for the time being, and even the news of the launch of electric vehicles is rarely heard."

"In this case, it shows that electric vehicles do not meet the needs of the market at all, and the technology is not mature enough, so we don't need to worry too much."

"Yangcheng Chuanqi loves to toss, just toss, our Elantra lost the taxi market in Yangcheng, and there is no fuss."

"After all, local protectionism can be found everywhere."

In Jin Chenglin's view, the Elantra on the Yangcheng side has no taxi orders recently, entirely because Yangcheng is protecting Yangcheng Trumpchi and forcing the taxi company to buy Trumpchi S.

Otherwise, how could it be possible that all the taxi companies in Yangcheng went to buy Trumpchi S as a taxi, and the sales of the Elantra were actually zero.

It doesn't make sense.

"That ......"

"So let's take a look?"

Park Jung-seo still had a thousand words, but in the end he didn't dare to continue.

He's not that iron-headed.

The kind of person who resists his immediate boss at every turn will basically be cleaned up very miserably in the workplace.

Do you think that everyone is Li Shimin, and when you face Wei Zheng, you can scold you, and reward you after scolding?

In the industry, in addition to the imperial capital Hyundai, other car companies also have some different voices.

"Mr. Zhu, the electric vehicles cooperated by Nanshan Group and Yangcheng Automobile Group seem to sell better than everyone imagined."

"Mr. Cao had also mentioned the electric vehicle project of Nanshan Hongqi before, but then we didn't continue to give feedback, so it was over."

"I think it's better to take this opportunity to mention the electric car to the other party again?"

Tao Wen thinks that Yangcheng Automobile Group can cooperate with Nanshan Group to produce electric vehicles, and there is no reason why Nanshan Hongqi can't.

In particular, Cao Yang seems to support Nanshan Hongqi to engage in electric vehicles.

However, after Zhu Zhengfeng looked for someone to investigate and understand the situation of electric vehicles, his attitude began to change.

"Today's electric vehicles, no matter who produces them, are basically not profitable in the end."

"If you can do it without losing money, you are already a very good existence."

"And electric vehicles are not suitable for our northeast side, in cold climates, the activity of lithium ions is greatly reduced, which will seriously affect the range of electric vehicles."

"Maybe you can run 400 kilometers in normal temperatures, but in winter, 200 kilometers is enough to choke."

"So I don't think it's time to engage in electric vehicles, and even whether electric vehicles really have a future."

"Some time ago, I went to Spring City Toyota for a meeting, and I also communicated with the people from Toyota."

"The other party now values the future of hydrogen energy vehicles and thinks that hydrogen energy is the ultimate clean energy road."

Zhu Zhengfeng is obviously a little disdainful of electric vehicles now.

At least at this stage of electric vehicle technology, he can't look down on it.

If Cao Yang heard his words, he probably couldn't help but roll his eyes.

Why can't Chuncheng Automobile Group look down on electric vehicles?

Just because it is the first automobile company in China, does it produce oil vehicles?

"Hydrogen energy vehicles are indeed worth looking forward to, but the industry generally believes that hydrogen energy vehicles are unlikely to be popularized in ordinary family cars within ten years."

"Especially now, the cost of hydrogen energy vehicles is many times higher than that of electric vehicles."

"For example, if the hydrogen energy produced by Toyota is sold for more than one million, it will be a loss."

"The cost of a hydrogen stack can buy several mid-level cars."

"In this case, putting too much effort into hydrogen vehicles may have to wait many years for results."

Tao Wen is not optimistic about the application of hydrogen energy in passenger cars.

At least until electric vehicles are not promoted, there is no hope for hydrogen vehicles.

As for the fact that decades later, there have been great breakthroughs in various technologies, and at that time it was said that hydrogen energy vehicles were better than electric vehicles, then she had no doubt.

After all, from the perspective of environmental protection, hydrogen energy may be more environmentally friendly than batteries.

At least there is no problem with the recycling of used batteries.

"You're right, but whether it's an electric vehicle or a hydrogen energy vehicle, there are still many problems that need to be solved, and large-scale industrialization is not so soon."

"We have the energy to do a good job of fuel vehicles, sell a few more, and accumulate more capital and technology."

Zhu Zhengfeng's words made Tao Wen have no way to refute.

Depending on the location, sometimes the angle from which the problem is considered is also different.

For Zhu Zhengfeng, what he values is sales, and then revenue.

The contribution of electric vehicles to sales is very limited.

And then nine times out of ten, you will have to lose money, and it will be even less beneficial to the income.

In this case, he definitely has no motivation to engage in electric vehicles.

Even if he is engaged in a joint venture company like Nanshan Hongqi, his enthusiasm has become less than now.

As for whether it will be due to limited technical reserves in the future, Chuncheng Automobile Group will fall behind on the road to electrification, that is a matter for the future.

He can't do that much!

(End of chapter)