Throughout the National Day period, various car companies basically announced their sales volumes.

In addition to Yangcheng Trumpchi's electric car has attracted a lot of people's attention, there is also a special brand, and its sales have also attracted the attention of people.

That's Zotye Auto!

Relying on the hot sales of the ZX6, which imitates the BMW X6, the overall monthly sales of Zotye Automobile have reached 10,000 units.

And this past September, their all-new generation SUV was launched.

This SUV looks exactly like the Audi Q5, and even near the car logo, the styling is very similar.

What makes Audi people even more depressed is that the place where the car logo is placed on the front grille can be removed.

In the 4S store of Zotye, the service of replacing the Audi logo is provided for you.

It can be said that only the logo on the front and rear of the car needs to be replaced, and 99% of people can't see that this is Zotye's ZQ5.

Zotye Automobile, which has already tried the sweetness on the route of imitating the BMW X6, has once again received positive market feedback this time.

ZQ5, which starts at less than 150,000 yuan, is completely different from the price of Audi Q5.

As soon as it was listed, the market response was very good.

"Mr. Wu, ZQ5 has been on the market for less than a month, and the cumulative orders have now exceeded 5,000 units, according to this development rhythm, our annual sales of 50,000 units of the target is completely achievable."

"It's not surprising that even the monthly sales of the ZQ5 will rush to 8,000 units."

"Although we are only equipped with a 1.5T engine of Nanshan Engine, the ZQ5 itself is only a mid-level SUV, and the power is enough."

"The advantage of price can also cover up other problems."

"At that time, it is estimated that there will be many fewer people who will buy Audi Q5."

Yang Hao, as the sales director of Zotye Automobile, is now also infinitely beautiful.

In the past two years, Zotye Automobile has sprung up among its own brands.

Not only did it produce the best-selling ZX6 model, but now it has the ZQ5.

In addition to this, there are two more models in development that will both be launched on the market next year.

According to the plan of Wu Kaiwei, general manager of Zotye, Zotye must produce more than 300,000 vehicles per year in the future.

Although the sales of 300,000 units are still very large compared with the world's auto giants, this scale is almost enough to support a car manufacturer to start making profits.

Once the development of the enterprise enters the positive cycle, many things will be much easier to do.

And the more the number of units rises to a new level, the lower the cost of amortization.

Zotye Auto already vaguely has this feeling.

"The Audi Q5 is now the best model in the Audi brand, the A6L and A4L."

"In the context of the increasing sales of SUV models, the sales of Audi Q5 are also rising, and the popularity in the eyes of consumers is not low."

"We kind of chose a good model this time."

Up to now, Wu Kaiwei has slowly felt the pulse of Zotye Automobile's progress.

That is to constantly borrow the styling of the hot-selling models of other luxury cars, and take the road that is different from other independent brands.

Otherwise, Wu does not think he can compete with independent brand car companies such as Chery, Geely and Great Wall.

But if the appearance of Zotye's model is the same as that of a luxury car, it is not easy to distinguish even if you change the logo.

Then relying on the huge price gap, it can still attract some consumers who want to buy luxury cars, but can't afford them.

Previous results have proven that this path is feasible.

"Before, Mr. Cao asked us to give up imitating BMW's models and change to Mercedes-Benz or Audi, but now it seems that this idea is not bad."

"I just don't know what the Audi people will do, they won't also ask the Nanshan Group to intercede, right?"

Yang Hao is not worried about Audi suing himself at all.

This kind of lawsuit involving a design patent is not so easy to judge at all.

Besides, even if the lawsuit is lost in the end, continue to appeal and continue to argue, a few years may pass.

At that time, it was time for ZQ5 to be updated.

Zotye Auto is not afraid of such a lawsuit at all.

Even to a certain extent, this kind of lawsuit can have a certain advertising effect for Zotye Auto.

Maybe it will eventually boost their new car sales.

Of course, from the perspective of the development of Huaxia's automobile industry, this attitude must be problematic.

But there are already so many auto companies in China, and the people of Zotye feel that they are responsible for making money.

The rest of the development of new technologies is left to other companies.

"Volkswagen, where Audi is located, has not had a very good relationship with Nanshan Group, and it is estimated that Nanshan Group will also watch jokes on the side this time."

"In particular, Audi has always been the champion of domestic luxury car sales in the past, and now that Xingchen Automobile has surpassed Audi, the relationship between the two parties has definitely become more tense."

"When the time comes, let alone cooperation, it will be good if there is no fight between the two of them."

Wu Kaiwei's confidence is getting more and more abundant.

With the growth of the company's scale, Zotye Auto's influence in the local area is also expanding.

Naturally, the ability to face various challenges in the future is also on the rise.

As for the approach of Zotye Automobile and the performance of ZQ5, Audi naturally attaches great importance to it.

"Strauss, Audi's growth last month was not as good as Volkswagen's, so it's not good."

"The development of the Huaxia auto market is so fast, if we can't even catch up with the average growth rate, it will be very troublesome in the future."

Vondel's mood at this time was a little complicated.

On the one hand, Volkswagen's overall performance in China this year is good.

It can even be said to be very good.

On the other hand, Audi's growth rate is not only not as good as Xingchen Automobile, but also compared with Mercedes-Benz and BMW.

As for comparison with Jaguar Land Rover, it is completely incomparable.

For Audi, this is definitely a difficult thing to accept.

"Vondel, now there is a black Audi force on the Internet in China, and they are always promoting that Audi cars are not as luxurious as Mercedes-Benz, BMW, Xingchen Motors, Jaguar Land Rover and Porsche."

"Saying that Audi is a Volkswagen that has changed its brand is not worth the price."

"Huaxia people care about face very much, if a brand of models can't satisfy their sense of face, then many people won't consider buying."

"There is even a voice on the Internet that buying an Audi is paying an IQ tax, and it belongs to the son of a landlord who is stupid and has a lot of money."

"These are all important reasons why Audi's sales growth this year is not as high as that of other luxury brands."

"Lexus, which is also facing similar problems like us, is also a Toyota car that has been advertised as a rebrand, and its sales this year are not optimistic."

Strauss, of course, wanted to explain it to himself.

Otherwise, how would he deal with the headquarters at that time?

Besides, in Strauss's eyes, Audi's performance is not so impressive, and it is indeed due to these reasons.

Even BMW and Mercedes-Benz are behind this public opinion.

"By the way, there's one more thing, which I think will also be bad news for Audi sales in the future."

After Strauss finished speaking, he thought of another piece of bad news and felt the need to tell Vondel in advance.

"What's the matter?"

Vondel looked at Strauss with a frown, and was obviously in a worse mood.

He wanted to hear Strauss talk to him about the next step and see how Audi could save the day.

It's not for Strauss to explain to himself.

"Huaxia's Zotye Auto launched an SUV masterpiece ZQ5 last month, which is exactly the same as our Q5 except for the logo."

"Something similar happened to the BMW X6 before, which attracted a lot of attention to Zotye Auto at that time, and the model seemed to sell well."

"The launch of the ZQ5 this time, I think it is a very big injury to the Audi brand, and it is something that is difficult to accept."

The more Strauss talked, the more serious he felt about it.

The influence of Zotye is rising, which means that the negative impact on Audi is also increasing.

That's not a good thing.

Especially for Audi cars, which are now a little in trouble, it has brought 10,000 points of damage!

Didn't you copy BMW well?

Wouldn't you just keep copying it?

Why are you suddenly coming to Audi again?

"Sue them!"

"This kind of thing must not be condoned!"

"Even Chuncheng Automobile Group only dares to imitate our old models, and Zotye Automobile actually directly copied our hot-selling models, which is to do it with us."

Vondel has been in China for so many years, and he naturally knows the name of Zotye Automobile.

To be honest, there are so many independent brand car companies in Huaxia, and it is a bit difficult to understand the situation of each car company.

In particular, the presence of some independent brands is not very strong, and they don't have so much energy to pay attention to every day.

Even Zotye Automobile, if it weren't for their special way of getting out of the circle, it is estimated that many people would not know such a car brand.

"I don't think I can tolerate it!"

Strauss saw that Vondel's attention was diverted here, and immediately continued: "But I'm afraid that this lawsuit may not be so easy to fight, there have been many similar cases in the past, and even if it is won in the end, it will be the result of several years." ”

"No matter how long it takes, we have to stick with it and not compromise."

"Otherwise, if so many independent brands in Huaxia have learned from each other, how will we sell our cars in the future?"

Vondel was a rare hard-nosed sigh.

Make this thing bigger, no matter how it turns out.

At least when I report to headquarters in the future, there will be a good reason.

As a professional manager, you definitely need to think about your position under the ass at all times.

Volkswagen Huaxia team, execution is still very strong.

Within a few days, Zotye Auto received a summons from the court.

However, this has inspired them to rebel.

"Mr. Wu, I have thought of a good way to deal with Audi cars and let them know that we are not easy to mess with."

Yang Hao didn't expect Audi to fight back so quickly.

The ZQ5 has just gone on sale.

At the beginning, BMW cars didn't do anything, but now when it comes to Audi, the reaction is so big.

He felt that he could not show weakness either.

At least it can't make Audi feel that Zotye cars are so easy to deal with.

"It is estimated that the news will spread soon, and it is best for you to move as soon as possible if you have any action."

Wu Kaiwei was not flustered, after all, since he chose to take this path, he expected such a scene.

To this end, Zotye Auto has also set up a legal department in order to fight lawsuits with people.

"In the past, whether it was Xingchen Automobile or Great Wall Motor, they had used the trick of crash testing to deal with competitors."

"We can also find a project that can easily attract everyone's attention and magnify some of the problems of Audi cars."

"When the time comes, Audi will be busy dealing with this matter, so naturally it will not have the energy to entangle with us."

As soon as Yang Hao finished saying this, Wu Kaiwei couldn't help but retort: "If it were five or six years ago, we could still use the crash test method to arrange a collision between ZQ5 and Audi Q5, so that everyone knows that the collision performance of ZQ5 is better than that of Audi Q5." ”

"But Volkswagen, having suffered a big loss on the Passat, has now increased the use of hot-stamped parts."

"Especially for models like Q5, there are dozens of hot stamping parts in the whole car, which is a lot more than our ZQ5."

"When the time comes, it's us who will be ashamed, right?"

Wu Kaiwei obviously does not think that the crash test scheme is suitable for the current Zotye.

It's like hitting a stone with an egg.

Others don't know the use of body steel in the ZQ5, can he still not know?

Although it can't be said to be a tofu slag project, the amount of high-strength steel plate is really not much.

In this case, Wu Kaiwei absolutely does not believe that ZQ5 can win Q5.

So when Yang Hao mentioned this plan, he was a little unhappy.

How do you think Yang Hao would make such a low-level mistake?

However, it is obvious that Yang Hao, as the sales minister, will naturally not make such a low-level mistake.

So he quickly said: "Mr. Wu, we just learn from this idea, and the actual operation method will not start from the crash test, but change to a project that ordinary consumers can feel more directly." ”

As soon as Yang Hao said this, Wu Kaiwei was a little more interested, and asked, "What project?" ”

"Smell in the car!"

Yang Hao gave the answer very affirmatively.

"Smell in the car?"

"That's right!" Yang Hao showed a mysterious smile on his face, "I happened to see an Audi owner post on the forum of Autohome a few days ago that he had leukemia because of the smell of Audi's car. ”

"I think this news can be put to good use."

"When the time comes, we will directly find someone to concoct a few alarmist articles, so that this topic can ferment quickly, which will definitely make Audi cars busy."

"After all, no matter what kind of car it is, there must be some flavor in the car, and Mercedes-Benz and BMW are no exception."

"But this internal odor project is related to things like TOVC and formaldehyde, so it can arouse everyone's interest at once."

"So as long as we bite Audi, they can only find a way to explain and eliminate, and there is no way to say that other manufacturers also have odors."

Wu Kaiwei listened to Yang Hao's explanation, and slowly realized the viciousness of this move.

Not to mention some Audi models, the smell in the car itself is indeed more serious.

Even if your odor does not exceed the standard, as long as the topic is hyped up, consumers will feel that the smell of the Audi car they bought is particularly serious.

When the time comes, let people incite it, and the matter will be completely popular if the word is not moved.

Maybe "Audi odor door" has become one of the top ten news in the automotive industry in China in 2009.

Thinking of this, Wu Kaiwei couldn't sit still, and immediately said: "Since this plan is feasible, let's act quickly." ”

With Wu Kaiwei's words, soon, there were many articles related to the smell of Audi cars on the Internet.

"Poisoned cars that destroy the middle class: they all bought Audis, and they all have leukemia!"

Audi was accused of "leukemia caused by the smell in the car", and 2 people have died!

Audi "toxic": two owners of the "leukemia gate" died!

"The Strange Smell in a Luxury Car"

……

With these news, many real and fake car owners have come out to speak out.

A netizen revealed himself: The Audi I bought in 2008, a new car I drove during pregnancy, the child was born prematurely at 30 weeks, and later manifested chromosomal abnormalities, "I once suspected that the smell in the car was heavy, which was not good for the body." ”

A car owner said: At the beginning, there was a peculiar smell in the car, which smelled like "paint and gasoline mixed", and "it still smelled until now." ”

Some experts said that the damping sheet used by Audi contains No. 70 asphalt, and it is speculated that such models may release toxic and harmful gases.

An investigation by the Shenzhen City Consumer Council confirmed that the air quality in Audi cars was generally substandard; They received 116 complaints about the strong odor in the Audi Q5, and sampled 23 Audi Q5s, of which 21 exceeded the formaldehyde standard in the stationary state, and some cars were found to exceed the formaldehyde standard. The Shenzhen City Consumer Council determined that the odorous Audi car was a defective product and requested Chuncheng Volkswagen to recall it.

All sorts of news soon fermented on the Internet.

This speed even surpassed Yang Hao's imagination.

In the face of the surging public opinion offensive, the public in Spring City was also a little panicked.

Until now, they are still debating how to respond to this.

"Strauss, what do you say about R&D?"

Vondel's face was haggard, and now this situation is very unfavorable for Audi.

October is the peak season for sales every year, and after such an incident, Audi's sales will definitely be affected.

Even Volkswagen's sales will be directly affected.

After all, Volkswagen's luxury cars have problems, can ordinary cars be without problems?

"Air pollution in cars starts in the production process of cars. Most of these contamination comes from the interior of the car, such as leather seats, dashboards, floor glue, sealing strips, etc., or from the thinners, glues, paints and coatings required for the production of the car. ”

"These materials, which make the car smell, are a source of chemical pollutants such as formaldehyde, toluene, xylene, and methanol."

"So it's normal to have a bad smell in the car, whether it's us or other brands, even Porsche and Ferrari."

"We made a preliminary investigation and found out that the two people with leukemia were indeed the owners of the Audi Q5."

"However, there is no factual basis to prove that there is a link between Audi cars and leukemia, and the test results of third-party institutions also prove that the formaldehyde content of Audi cars is far below the national standard."

Strauss replied very resolutely.

This kind of thing must not be ambiguous, otherwise Audi's sales in China will collapse.

After all, consumers now have a lot of choices, and there is no need for everyone to hang themselves on the Audi tree.

"You're right, the odor problem of automotive interior materials is objective. Not only Audi, but also big brands such as BMW and Mercedes-Benz, as well as many car companies in China, have been complained by car owners about the air quality problems in the car, and this situation has never stopped in the past few years. ”

As netizens on the Chinese Internet commented: Leukemia patients drink boiled water every day; This sentence is the same as 'leukemia patients drive Audi cars', it is taken out of context. ”

"We need to make consumers fully aware of this."

Vondel apparently also believes that there must be no compromise at this time, otherwise it will mean the collapse of Audi.

This result is absolutely unacceptable.

"Consumers in China are always very forgetful, and the 'ice cream door' started by BMW before was completely forgotten within a few months."

"Even our own Passat used to be in a uproar because of the collision door, but now it is back to selling more than 10,000 a month."

"As long as we drag, this matter will slowly pass."

"But this time things are going a little fast, and I always feel like something isn't quite right."

"There seems to be a hand behind the scenes that is pushing the development of this matter, I think it is possible to let the people of Chuncheng Automobile Group help investigate, they should be easier than us to grasp the story behind the matter."

Strauss wasn't stupid either.

It's not the first day that Audi has been sold in China, and the odor complaint is not just today.

But this time the public opinion is menacing, and the fermentation speed is so fast, which is obviously abnormal.

However, as a foreign-funded enterprise, they obviously have no advantage in investigating changes in public opinion.

At this time, they naturally remembered the joint venture partner of Chuncheng Automobile Group.

"Chuncheng Automobile Group should already be in action, but even if the real cause is found, the impact of the matter cannot be dissipated in a day or two."

"I think the most important thing now is not to let Audi's sales fall off a cliff, otherwise it will be very difficult to rise back after the fall."

Vondel was quite sober and realized the crux of the matter.

Strauss's solution to vondel's concern was simple.

That's a price cut!

The Q5 of 600,000 is very expensive and has all kinds of problems!

The Q5 of 400,000 is very fragrant, full of advantages!

(End of chapter)