When consumers don't have a choice, no matter how you die, someone will buy your product.

If you look at the prices of Santana and Jetta back then, and then look at the sales scene at that time, you can see it.

But when you have a lot of choices, and you have to die, it's different.

In the original time and space, in 2009, there were still not many models in the Huaxia automobile market.

Most car companies also continued to enrich their product lines in the next few years.

In addition, in 2009, car sales increased rapidly, and many products were in short supply, so car companies are not worried that their products will not sell.

But now with the Nanshan Group, the situation has changed a lot.

Many models that will be introduced in a few years have now been introduced in advance.

Coupled with the new luxury car brand of Xingchen Automobile, consumers have a lot more choices.

At this time, Audi hit the odor door and said that there was no problem, and consumers would naturally vote with their feet.

"Strauss, Audi's sales have dropped by 6% last week, and sales are still declining every day, according to this trend, it is entirely possible to cut it in half at that time."

"Didn't you already arrange for someone to muddy the water?"

"Why does it affect us so much?"

Vondel felt tired.

Seeing that the sales of other car companies continue to rise, Audi is in trouble here.

According to this pace of development, Audi will not even be able to maintain its position as the top 3 luxury brand in China.

This is absolutely unacceptable for Volkswagen.

"Now Mercedes-Benz and BMW are indeed being pulled into the water, but everyone's attention is still on Audi."

"In particular, several popular posts on the Internet are about Audi cars and leukemia, which has brought us a very bad impact."

"In this case, the impact on the sales of Mercedes-Benz and BMW is minimal."

"Even compared to last year, Mercedes-Benz and BMW's sales have increased year-on-year."

When Strauss said this, his face was sour.

This situation is a little different from what he thought.

How do Chinese consumers feel a little changed?

"The more this matter is tossed, the more forces will be behind it."

"I saw people yesterday comparing Audi and Lexus, and some people taking Audi and Cadillac."

"The results all said that Audi's TVOC performance was not as good as theirs, and even found a so-called authority to participate in the test."

"Obviously, there are more and more people behind this."

"From today onwards, we will deal with this matter as coldly as possible, and then the price reduction plan you said should be made a little bigger, so that everyone can see that consumers are still willing to buy Audi."

Vondel took a deep breath and made a difficult decision.

If intervention can make the situation better, he is willing to intervene.

But the more he tossed, the more complicated the situation became, and it was not what he wanted to see.

"No problem, I'll arrange it now."

"Then I am also going to increase the advertising and marketing of various media."

"Let those media look at the advertising money, try not to go too far."

Strauss also has a good understanding of the virtues of China's automotive media.

At this time, you don't want to spend money, and things can't go on so quickly.

Therefore, whether it is an advertisement with demand or an advertisement that is not very meaningful, it needs to be on at this time.

Not for the propaganda effect, but to silence the mouths of the automotive media.

……

There is no such thing as an impermeable wall.

The Audi odor gate incident lasted for more than ten days, and the context of the incident gradually became clear.

"Mr. Cao, according to the information we learned from our investigation, the matter of the Audi odor door was indeed just a few netizens spontaneously posting some posts on the forum to complain."

"But that kind of complaint didn't cause a particularly big response until someone was behind the push for it."

"Maybe it's because of the resentment that has accumulated for a certain amount of time before, or maybe it's because the timing of this matter is very clever."

"When Zotye Auto arranged personnel to promote this matter, it became popular all of a sudden."

"This made some friends also see the opportunity and began to follow behind the scenes, so there is the current situation."

As the general manager of Autohome, Yu Yu is relatively clear about some news clues in the automotive industry.

Even Autohome has a large number of trolls in its hands.

There is sometimes an intersection between the water army and the water army.

In addition to a small number of sailors who work full-time for Autohome, many sailors are part-time.

People can follow you to hack your Audi today, and maybe tomorrow they will follow the command of Audi's advertising company and go to black BMW.

Anyway, whoever gives money will do things for whomever he wants.

In this case, it is obviously a bit difficult to keep a lot of information completely secret.

Most trolls also have limited loyalty.

As long as the money is in place, and you ask people to reveal some things they do, then there is no difficulty at all.

"Zotye Motors?"

Cao Yang's eyes lit up, and this company himself was relatively familiar.

Even when the other party was asked to imitate Audi's products, it was because BMW asked itself to greet Zotye and asked the other party not to imitate BMW's models in the future.

I didn't expect them to make a big deal this time.

"Yes, it was the people from Zotye Auto."

"Some time ago, didn't Zotye Auto launch the Zotye ZQ5 that imitates the Audi Q5."

"Then Audi sued Zotye, but it didn't cause a particularly big backlash in the media."

"I didn't expect Zotye Auto to find such a big thing for Audi with a backhand, so that Audi didn't have time to deal with Zotye at all."

"To be honest, Zotye Auto was able to make such a big deal out of it, which was a bit beyond my expectations."

Yu Yu is a professional automotive media person, and she also has a ruler in mind to measure the marketing difficulty of some hot events.

Obviously, a hot event like Audi's odor door can basically be included in the annual top 10 news in the automotive industry.

It's not easy to do something like this.

Even if she was asked to do this, she didn't think she could do better.

"This time the Audi smell door is like this, and Zotye Automobile is estimated to be famous in the industry in the future."

"I just don't know if Audi will give up the lawsuit with them next, or continue to fight to the death."

Things have developed so far, and sales of Audi cars have plummeted.

Although sooner or later it will stop falling and rebound, it will definitely not be so easy to return to the original state.

For Cao Yang, the results he wants to see are basically realized.

Naturally, his attention began to be placed elsewhere.

However, he no longer pays attention to the "Audi odor door", but it does not mean that other manufacturers are too.

For example, BMW, because of the "Audi odor door" at this time, was glad that he had chosen a more flexible solution at the beginning.

"Aimoha, are you sure that the information you have heard is accurate?"

"Zotye Automobile is just one of the many automobile companies in China, which is not very well-known."

"How can they manipulate the development of public opinion?"

Phillips found it a little incredulous.

If this matter was done by Xingchen Motors, or by Mercedes-Benz Motors, he still thinks it is more credible.

But what I didn't expect was that Audi suffered such a big loss, and it was actually a thing made by an unknown automobile company in Huaxia.

This is completely beyond everyone's imagination.

"It's hard to believe, but that's exactly what we've heard."

"This is Huaxia, and the energy of those local companies is sometimes greater than what we see."

"In the future, when we have conflicts with Chinese enterprises, we should also think carefully about how to deal with them."

"Otherwise, there may be a lot of problems behind the solution that doesn't seem to have any problems."

Amoha said with a sigh of relief.

And his words also resonated with Phillips, only to see him say: "That's true, when Zotye plagiarized our X6 before, fortunately he didn't choose to fight a lawsuit with the other party, but let Nanshan Group help coordinate." ”

"Otherwise, if people use the same tricks against Audi cars as they use to deal with us, they will probably make us very embarrassed."

Even now, Phillips feels that the "odor door" made by Zotye Automobile is difficult to deal with.

After all, many of BMW's products also have some peculiar smells to a greater or lesser extent.

People do something unwarranted to deal with you, and in the end it's really a bit difficult to deal with.

Even if you watch the case of Audi out there, you want to do better than others, it's not easy.

Thinking of this, Phillips didn't want to go to court with local companies in China.

"In the future, I think it is necessary to strengthen the strength of the public relations department, and also arrange people to track the development of public opinion on the Internet at any time."

"Once there is negative news related to us, we must pay enough attention to it, so as not to turn small things into big things."

BMW has not suffered without losses in this regard.

The original "Ice Cream Gate" incident is still vivid.

Aymoha doesn't want to be in a similar situation in the future.

Naturally, Phillips fully agrees with this.

Whether it is Audi, Mercedes-Benz, or BMW, they are constantly reflecting on the "odor door" inside, and the originator Zotye Automobile also feels a different taste.

"Mr. Wu, the matter of our handling of Audi seems to have spread in the industry."

Yang Hao had a little headache and reported a message to Wu Kaiwei.

This is certainly not good news.

After all, Zotye Auto is secretly doing bad things, and it is indeed known in the industry, and there will definitely be some negative effects.

However, Wu Kaiwei didn't care so much about this.

"If it spreads, it spreads, there's nothing to be afraid of."

"If there is a problem with the Audi car, we will catch it."

"Besides, those car owners have leukemia, and we didn't make it up."

"After this incident, it also lets everyone know that our Zotye Auto is not easy to bully, maybe it is a good thing to kill two birds with one stone."

When Wu Kaiwei chose the special development path of Zotye Automobile, he knew that he would need to face a lot of criticism and even all kinds of abuse in the future.

But as long as he can increase the sales of Zotye cars and make money, these things are nothing in his opinion.

Laughing at poverty and not laughing at prostitutes.

Although this view is incorrect, it has been criticized by everyone.

But it's real in society.

Wu Kaiwei is also a poor person, so he naturally has a deep understanding of this.

If Zotye Auto can one day sell more than 1 million vehicles, not even 1 million, as long as it reaches 500,000, then the opinions and opinions of all parties will begin to change.

Even the local government will step up to explain and provide some support.

But if the sales of Zotye cars have not been able to rise and are half-dead, then it is likely that the wall will fall and everyone will push it.

Therefore, the top priority is to increase sales, and the others must stand aside.

The ZX6 and ZQ5 can help Zotye increase sales, so it means that this is the right way.

The next step can be to continue to walk well.

As for whether such an approach will harm the interests of any car company, he doesn't care.

Anyway, he will only copy the models of international auto giants, and will not touch Huaxia's own brands.

This ensures that even if you go to court, the situation is not particularly bad.

……

I don't know if it's the luck of the Audi or if the bad luck is almost over.

Throughout October, many car companies have released new cars.

Cadillac's new SRX, which is directly comparable to the Audi Q5.

BYD G3, priced at 80,000 yuan ~ 100,000 yuan, as the sister car of BYD F3, will fill the gap between F3 and F6.

Another car is the Great Wall Haval M3, which is priced at 70,000 yuan ~ 80,000 yuan.

The Geely Emgrand hatchback version EC718RV, this car is priced at 80,000 yuan ~ 90,000 yuan, and it is the sister version of the Emgrand EC718 sedan model.

Not to be outdone, Chery Automobile launched the Fengyun 2 and G5 this month.

Among them, the Fengyun 2 is priced at about 70,000 yuan, and it is a newly developed fashion sports model, divided into a sedan version and a hatchback version, mainly for young users.

Chery Riich G5 is positioned as a mid-level car, with a price of 120,000 yuan ~ 160,000 yuan, and it is also one of the few models among today's independent brands that has hit the mid-level car market.

In addition, other car companies such as JAC also have new cars on the market.

As a result, the news reports of various automobile media naturally began to focus on the new models of various car companies.

After all, no matter which car company's new car is launched, there will definitely be a lot of marketing activities.

This October, there were more new car launches than in other months, and there was even more activity.

Invisibly, it also helped Audi cars.

At a time when everyone is paying attention to the new models of car companies, a recruitment information on the official website of Nanshan Group suddenly attracted everyone's attention.

Job Description:

1. Responsible for the overall scheme demonstration and overall design of the spacecraft, including demand demonstration, mission analysis, system index decomposition and overall detailed design;

2. Responsible for the construction of spacecraft platform spectrum;

3. Responsible for the management of the technical status of spacecraft;

4. Responsible for spacecraft risk identification and risk management.

Job Requirements:

1. Aircraft design, electronic engineering control and related majors;

2. Have at least 5 years of overall work experience in spacecraft;

3. Familiar with the whole process of aerospace development, with complete model experience is preferred.

4. Proficient in wind tunnel testing, relevant design and modification experience is preferred.

Such a strange recruitment position appeared in the social recruitment column of Nanshan Group, which was particularly eye-catching.

Liu Youmei, the head of the personnel department, soon received several contact numbers, asking if someone from the personnel department had accidentally made a mistake.

And the results that the other party gets are all right.

Soon, the news was also put on the Internet.

As a result, everyone immediately became interested.

What is Nanshan Group going to do?

Is this because you don't think it's enough to build a car, you have to build an airplane?

Or do you want to build rockets?

It's a little weird to look at.

"Mr. Cao, I heard that your company has dug up two Shen Fei's designers?"

As soon as the public opinion on the Internet fermented, Zhu Zhengfeng, the boss of Chuncheng Automobile Group, made a phone call very curiously.

It is likely that Shen Fei's people have also contacted him.

After all, everyone is a large enterprise in the Northeast, and it is not surprising that they know each other at a high level.

"It seems that there is such a thing, but it is not the chief designer or the designer of the core position who is not dug up, why did it reach Mr. Zhu so quickly?"

Cao Yang didn't expect that he would just let people recruit a few aircraft designers, which would cause such a big movement.

Could it be that the aerospace industry is so sensitive?

"Although they are two designers who are not particularly high-ranking positions, these two are also quite famous within Shen Fei and are very talented young people."

"Now that you have been poached by a company that makes cars, people are worried that you are wasting talents."

"After all, the situation is very different between building cars and building airplanes."

"Is it still Nanshan Group's plans to enter the aerospace industry in the future?"

To be honest, Zhu Zhengfeng helped make this call to understand the situation, also to satisfy his own curiosity.

As the largest private industrial enterprise in China, Nanshan Group has now begun to recruit spacecraft design talents, which is indeed a rather surprising thing.

Even if it was to satisfy his desire to eat melons, Zhu Zhengfeng was willing to take the initiative to call Cao Yang and gossip.

"We are recruiting spacecraft design talents this time, mainly for the F1 car of the Star Team."

"For Formula 1 cars, the engine, the gearbox are also important, but the more important thing is the aerodynamics, so we can see all kinds of spoilers in Formula 1, being able to make good use of the air, and even the key to the results of the car."

"With the development of technology, today's racing car design has already used wind tunnels, and the design of spoilers and rear wings around the body is more scientific and reasonable."

"Since 2009, a regulation prohibiting the installation of various wings and tails on vehicles has come into force."

"In order to make our F1 cars even better, the aerodynamic layout is even more important."

"And when it comes to aerodynamics, it must be that those aircraft designers and rocket designers are more experienced than car designers."

"After all, the average speed of F1 reaches 200 km/h, and the maximum speed can reach 350 km/h."

"This speed has completely reached the take-off speed of the plane."

As soon as Cao Yang explained this, Zhu Zhengfeng immediately understood.

The Xingchen team has not been established for a day or two, and Xingchen Automobile will continue to improve its F1 car design in the future, which is also something that everyone understands.

But this approach is a bit violent!

Aircraft designers were hired directly to refine the layout of the F1 car.

After the spread is spread, it is estimated that everyone will have more confidence in the Xingchen team?

"Mr. Cao, when you say that, I am very much looking forward to the performance of the Xingchen team in the 2010 season."

"It would be great if we could come back with a Grand Prix win in the first year."

After figuring out the reason, Zhu Zhengfeng didn't get too entangled, and hung up the phone after a simple greeting.

However, for Cao Yang, whether the recruitment of aircraft designers is really purely for F1 cars is a question mark.

FOR EXAMPLE, TESLA, ACROSS THE PACIFIC OCEAN, IS OWNED BY A SPACE X OWNER.

In 2008, SpaceX was awarded a formal contract from NASA.

If nothing else, the SpaceX Dragon spacecraft is expected to deliver cargo to the International Space Station in October 2012, ushering in a new era of private spaceflight.

In the first half of this year, Musk announced that SpaceX had sold 14 contracts for various Falcon launch vehicles.

The aerospace industry will also be a sunrise industry in the future, and it will be a sunrise industry for a long time.

Nanshan Group will definitely be involved in this industry to a greater or lesser extent.

After all, the high-end products of Nanshan carbon fiber are mainly used in aerospace.

BUT WHETHER NANSHAN GROUP CAN BECOME A PRIVATE SPACECRAFT GIANT LIKE SPACE X, CAO YANG IS STILL WAITING TO SEE.

After all, there are some things that also have to follow the policy.

If you go too fast all at once, it's easy to get the egg.

Now that F1 cars need spacecraft designers to help improve their appearance, it wouldn't be surprising to take this opportunity to recruit a group of aircraft designers to come back.

No matter how bad it is, in the name of developing flying cars, we will recruit a group of flight control design talents to come back.

With these two types of talent, some of the early work can begin.

When the time is ripe, it seems that it is not too late to officially announce its entry into the aerospace industry.

There's no need to shout that loud at the beginning.

When the time comes, it will cause unnecessary trouble.

However, even if the F1 car of the Xingchen team needs to recruit aircraft designers because of the development needs, this matter is also on the hot search on Weibo.

This made the popularity of the Xingchen team pick up again.

Even in this year's campus recruitment, some students majoring in aircraft design and control have begun to submit resumes for Nanshan Group.

This is an unexpected change.

For aerospace, in addition to the flight control system, appearance, and power, there are some basic principles that are similar to other industries.

The technical strength accumulated by Nanshan Group in the past is destined to play one day.

(End of chapter)