After a few days of fuss on the Internet, Nanshan Group's recruitment of aircraft designers was quickly covered by other news heat.

Because the time has come to November 1, 2009.

As usual, car companies with good sales have actively released the sales data of the previous month on the first day of each month.

In addition, I would like to emphasize what kind of achievements I have achieved in January ~ October, and what goals I want to challenge and achieve this year.

As the entire Huaxia automobile industry is very hot this year, almost all sales in October have hit a new high.

Well, except for Audi!

Seeing that luxury car brands such as Xingchen Automobile, Mercedes-Benz, BMW, Porsche, Cadillac, and Lexus have announced their sales in October, Chuncheng Volkswagen belatedly announced its sales last month.

The sales of the entire Spring City Volkswagen in October increased by about 10% year-on-year compared with October last year, but compared with September this year, there was a historic decline of 5%.

Among them, the Audi brand has experienced the largest decline.

Even looking at Audi's sales alone, its year-on-year figures are actually down.

Obviously, the odor door still has a clear impact on Audi's sales, and no one knows how long it will last.

For this situation, Audi is naturally very worried.

But for other brands, it's something to celebrate.

After all, the market size is there, and if your sales come down, then other manufacturers can eat more cakes

That's a great thing.

"Minister Su, the sales data in October is very good, and your sales department can pay more bonuses this year than other departments."

Austin is in a good mood right now.

In the past 10 months, the sales of Modu GM were very optimistic, and now it has surpassed Modu Volkswagen and Chuncheng Volkswagen, and is expected to become the car company with the highest sales volume in China.

The sales of the Buick brand under the magic capital GM are the most eye-catching, in addition to the support of the long-lasting best-selling models such as Kaiyue, the newly listed Regal and LaCrosse have shown very good sales.

These two cars have been very scarce in terms of existing cars due to the impact of production capacity, and they have also been strong in price.

In addition, the Chevrolet brand under Modu GM also made a big change in 2009.

This is best illustrated by the fact that the Cruze continues to have no cars at the end of the market.

In addition, the change of the powertrain has also allowed this model to achieve a multiplier increase in sales.

As for Cadillac, it is now just beginning to make efforts, and the sales data has increased by 30% compared to 08, which is already very good.

Of course, Su Huasheng is also picking a good report, if strictly speaking, not every model layout of Modu General is very reasonable and smooth.

Cadillac's CTS, for example, didn't hit the mark.

In fact, it should be said that the CTS is a good car, the mainstream configuration is equipped with a 3.6L direct injection engine, with a power of 310 horsepower and a torque of 374Nm, and it is matched with a six-speed automatic manual transmission, with a fuel consumption of 11L, which is no longer as crazy as in the past.

However, people's impression of Cadillac is still that "oil tiger", and in many people's traditional impressions, the rugged and powerful appearance brings unbearably high fuel consumption.

At the same time, the traditional impression of Cadillac's rough workmanship and lack of detail still hinders people from buying a Cadillac model.

And, after all, the CTS is a mid-level car, and the price of 400,000 has entered the territory of traditional medium and large cars.

When BMW, Mercedes-Benz, and Audi lowered the price of their entry-level models to below 300,000 yuan, Cadillac, which is relatively niche in the Chinese market, still stubbornly put the CTS at a price close to 400,000 yuan.

No matter how good the CTS is, for many consumers, buying a new Audi A4L or BMW 3 Series at this price is obviously more attractive.

That is, Austin has increased his support for Cadillac after taking office, otherwise the current result would not be so easy to stabilize.

Of course, Su Huasheng won't say so much about these things.

"This year is indeed worth looking forward to, and we can hit the target of 700,000 units per year."

"The sales of Kaiyue, Regal, LaCrosse, and GL8 are all stable and perform very well."

"The sales of Lefeng and Lecheng have also stabilized at more than 10,000 units."

"The sales of Cruze and Jingcheng have been rising since the beginning of the year, and now the Cruze has stabilized at more than 10,000 units per month."

Su Huasheng is in a very good mood now.

Modu GM has become the car company with the highest sales volume in the country, and it is still at such a difficult time for GM headquarters to achieve this sales, which is definitely a very good achievement.

Especially with the foil of the public in the magic capital next door, this achievement is even more eye-catching.

"In the next three years, GM headquarters will continue to introduce a number of new models, especially Cadillac, which will introduce several SUV models for localization in one go, and strive to quickly make Cadillac a brand on a par with XABB."

The more difficult it is for the United States, the more General Motors values the market in China.

The direct result is that General Motors quickly introduced various new models in China to enrich its product line.

Whether it's the Buick brand, the Chevrolet, or the Cadillac.

In the next few years, the car market in China will definitely become more lively.

The purchasing power of Huaxia consumers will continue to rise, and eventually Huaxia's car sales will increase to an unprecedented number.

……

When various car companies released their October sales volumes, the China Automobile Association suddenly released a blockbuster news.

According to the production and sales data released by mainstream car companies, the automobile production volume in Huaxia has reached 9.92 million units in January ~ October this year.

In other words, as long as there are a few more days of production in November, the 10 million cars will immediately roll off the assembly line this year.

Chuncheng Automobile Group, which got the news for the first time, immediately invited the media to Nanshan Hongqi to hold a "2009 Huaxia 10 million car off the assembly line" after coordinating with all parties.

"Mr. Cao, will the HS5 that will roll off the assembly line in Nanshan Hongqi tomorrow really be the 10 million car in Huaxia this year?"

For such an important event, Cao Yang must attend.

After all, Nanshan Hongqi has 40% of the shares of Nanshan Group.

So even if this arrangement was a bit sudden, he also asked Mi Ying to revise the time of other meetings and personally go to Nanshan Hongqi to participate in the 10 million car off the assembly line this year.

This is one of the more important marketing activities of Nanshan Hongqi this year.

"Does it matter?"

Cao Yang asked rhetorically, "In fact, when was the 10 million car produced and which OEM produced it, this is a very difficult thing to confirm." ”

"There are even some data that will not be more accurate until the beginning of next year."

"Maybe the 10 millionth car of the year will roll off the assembly line in October, and maybe it will be a few days before it rolls off the assembly line."

"But it doesn't matter, anyway, this year's car production will definitely exceed 10 million, so there is no problem in doing this event."

"Chuncheng Automobile Group is the first automobile company in China, and the Hongqi brand is the most special brand."

"The event of the 10 million cars off the assembly line is held in Nanshan Hongqi, which is basically acceptable to all parties."

"So this event is more of a ritual for the Chinese automobile industry."

Cao Yang obviously sees this matter very thoroughly.

There are so many domestic auto companies, and some companies have not even released their production and sales data for October.

Even if it is announced, it is sometimes common to make mistakes in data such as production data, sales data, and terminal sales data.

Therefore, the statistics of the China Automobile Association can sometimes not be fully trusted, and there will even be some cases where the statistics of some automobile groups contradict the data released by the subordinate joint ventures.

There is no need to worry about these things at all.

"That's true, but the sales of 10 million units have been achieved ahead of schedule this year, and the United States, which was once the largest car market, is estimated to have less than 10 million sales this year."

"Under the advantages of one another, the status of Huaxia's automobile industry in the world should continue to rise."

Mi Ying naturally hopes that the greater the influence of Huaxia's automobile industry, the better.

In this way, everyone in the industrial chain has the opportunity to get dividends.

A lot of times, the choice is greater than the effort because there are some things that you can't control personally.

For example, in 2019, when you entered the real estate or education and training industry, who are you going to cry to?

"Car sales can only show that Huaxia is a big country in automobiles, but it can't show that Huaxia is a strong country in automobiles."

"It is difficult to say whether the status of Huaxia's automobile industry in the world will continue to improve in the future."

"However, the attention of various auto giants and parts giants to the Chinese market will continue to increase."

"You see, those companies that have not yet invested in Huaxia on the list of the world's top 100 parts enterprises will definitely choose to invest and build factories in Huaxia in the past two years."

"The new models of various auto giants will continue to be imported into China for domestic production."

"In another five years, the number of new models that consumers can choose from in the Chinese market is estimated to be twice as high as it is now."

Cao Yang's judgment is not a spoiler, but a deduction that can be made based on objective facts.

So after Mi Ying listened, she also nodded frequently.

However, for the rolling ceremony of Huaxia's 10 million cars this year held in Nanshan Hongqi, not every company is very satisfied.

For example, the joint venture car company under the Spring City Automobile Group feels that it is also worthy of recognition.

In particular, the Volkswagen of Spring City, because Audi is deeply involved in the "odor gate", is in need of a positive energy publicity campaign to help itself.

However, Zhu Zhengfeng disagreed.

"Mr. An, Audi contributes nearly half of the profits to the Volkswagen in Spring City every year, and now it is mired in an unfavorable public opinion environment."

"I think Chuncheng Automobile Group, as a major shareholder, has an obligation to help give Audi some opportunities to turn around its image."

"For example, if the 10 million car rolls off the assembly line this time, if it is held here at Audi, the effect will be very good."

Although there was no way to change the situation, Tariq still found An Tiecheng.

He wants to take advantage of this complaint to ask Chuncheng Automobile Group to help think of a way to get Audi out of the trough as soon as possible.

Otherwise, Audi's sales will soon be surpassed by Mercedes and BMW, which would be hilarious.

"Tariq, I think you should be well aware of the special meaning behind the ceremony of the 10 million car rolling off the assembly line this year."

"This kind of activity is destined to have nothing to do with joint venture car companies."

"The Red Flag has its own special status in China, and it is also recognized by most people to hold it there."

"We at Audi are having some problems, but we can find other ways to solve them."

An Tiecheng didn't dare to go to Zhu Zhengfeng because of this matter.

That is bound to be criticized.

After all, in terms of symbolism, how can the Spring City public be compared to the Nanshan Red Flag?

As a large enterprise, it must be political.

If you don't have this awareness, you won't be able to sit in this position.

Of course, Tariq talked to himself so formally, and he had to give someone an explanation.

And the decline in Audi sales is not a good thing for Spring City Automobile Group.

Naturally, he also hopes that Audi's sales can recover as soon as possible.

Otherwise, his position as the general manager of Chuncheng Volkswagen will also be loosened.

"Now the Huaxia auto market is very hot, I heard that the annual sales target of Xingchen Automobile has been raised to 300,000."

"Half of the sales volume is contributed by the domestic market."

"As for BMW, it is expected that this year's sales can also create a new high, even if it does not reach the important threshold of 100,000 annual sales, it will not be too bad."

"On the Mercedes-Benz side, although there is still a slight gap, they will have several domestic models on the market next year, and it will be very fast for sales to catch up by then."

"And if we want to maintain the same level of sales last year, there will definitely be pressure, which is absolutely unacceptable."

"According to the target set at the beginning of the year, we need to increase by more than 20% this year compared to last year."

"In the end, if not only does it not grow, but declines, then it will really be surpassed by BMW."

Tariq was really in a bit of a hurry.

This year, the all-new A4L was launched, and the A6L has always had high expectations.

In addition, the Q5 and Q7 SUV models are also good cars that meet the market demand.

However, the overall sales volume is a bit not optimistic.

At the current pace, it is estimated that it will only maintain the level of about 100,000 units this year.

This is definitely not a good achievement.

At least for the Huaxia branch, this achievement is difficult to accept.

"I understand what you said, the smell of cars is now slowly going down."

"Now the car market is so hot, many models are in short supply, and there are few preferential activities."

"Mercedes-Benz and BMW models are no exception, in this case, our A4L and other hot-selling models have begun to reduce prices, and consumers will slowly come back to buy our products soon."

"After all, Audi has worked hard in the Chinese automobile market for so many years, and it still has a very high reputation in many cities in the north."

"A mere odor gate is not enough to bring us down."

"I have also arranged for the sales department to prepare marketing words, so that the sales manager of the 4S store can have enough confidence and skills to persuade everyone to relieve their concerns when facing consumers' questions."

"According to my speculation, the situation can be greatly eased after the Spring Festival."

"Next year, the Audi brand can achieve the target of at least 120,000 units, and it is not a big problem to achieve the sales target of 200,000 units in 2015."

An Tiecheng didn't mean to fool Tariq when he said this.

It is based on his judgment on the development of the Huaxia automobile market and his confidence in Audi.

Don't look at Audi now that everyone is shouting and beating, but this matter will soon pass.

Huaxia consumers are always very forgetful.

The influence of Audi's four circles has always been deeply rooted in the hearts of the people.

At that time, the effect of price reduction will soon be reflected in the comparison that auto car companies have no price concessions, or even have to increase prices.

After Audi's sales return to normal levels, the price concession will be slowly adjusted.

"Of course I'd like to believe what you say, but the objective truth is that Audi is having a hard time selling right now, and we need to turn it around as soon as possible."

Listening to An Tiecheng's words, Tariq breathed a sigh of relief.

He is very confident in the ability of this partner.

The other party thinks that Audi can sell 120,000 units next year, so there is a high probability that this goal can be achieved.

If that's the case, it's still acceptable.

After all, not every market can grow at a rate of 20% at every turn.

Even if it doesn't rise this year, pulling 20% into two years is probably equivalent to an annual increase of about 10%.

This is also a very good result.

It's just that when reporting to the headquarters at the end of the year, you need to think about the words of the report, so that the headquarters doesn't feel that the work of the Huaxia branch has not been done well.

……

Unlike the important hurdle of Huaxia Automobile's best-selling reach of 10 million ahead of schedule, this year's American market can be described as bleak.

In the first few months of 2009, U.S. auto sales fell frequently, and the annualized annual sales of U.S. cars would be 9.3 million, which would be the lowest since 1982, falling to almost half of the average annual sales of U.S. cars between 1999 and 2007, during which the average annual sales of American cars were about 16.8 million.

Although 2009 has not yet passed, the forecast will not change much in the past 10 months.

There is a high probability that this year it will not even reach the number of 10 million.

In this regard, several major automobile companies are naturally anxious.

For example, General Motors, because it went bankrupt and reorganized this year, if this year is a trough, everyone can accept it.

But for Ford, which survived on its own, it was a different story.

"Melgen, with the exception of the F150, sales of almost all volume models are declining this year, what advice do you have for this situation?"

As an outsider, Murali served as the CEO of Ford Motor, and in the past two years, Ford's financial report has become much better through the "sell, sell, sell" plan.

However, the overall sales volume has not increased significantly, and even continues to decline.

This situation, he naturally hopes to be able to change it.

But with the exception of the F150, Ford's other models are not impressive.

F150, a pickup truck designed by Cao Yang, has won the favor of the vast majority of Americans with its large space and super power.

Ford's F-series pickup trucks have maintained a leading position in the large pickup truck market in the United States for 28 years, which is a good interpretation of the cowboy dream of Americans, with spacious space, super power and practical carrying capacity.

Originally, Murali had plans to consider introducing the F150 to the Huaxia market, but the feedback from the Huaxia branch made him completely extinguish this thought.

However, there is no way for the F150 to be imported into Huaxia, which does not mean that other models are not good.

Today, he called Melgan, the vice president in charge of sales, to discuss how to increase Ford's sales next year and how to increase Ford's sales in China next year.

After all, he has also seen the news that the production and sales of Huaxia Automobile exceeded 10 million.

According to this momentum of Huaxia, it is estimated that the sales of automobiles in the United States will no longer be able to catch up with Huaxia in the future.

If Ford wants to maintain its global position in the past, it must achieve its due position in China.

But now?

Not only are the car companies Chuncheng Volkswagen, Modu Volkswagen, and Modu General Motors far ahead, but even the companies of Imperial Hyundai, Yangcheng Honda, Chuncheng Toyota, and Xifeng Nissan are all higher than Changan Ford.

This is certainly not satisfactory to Murali.

In his opinion, Changan Ford's sales must be on par with that of Modu GM.

After all, Ford has always been eyeing GM's sales.

"Murali, the proposal of our sales department is to introduce more than three new cars to the Chinese market for sale in the next five years, and to achieve 1 million sales in China in 2015."

"In that way, our position in the Chinese market can match the global position."

Melgen directly put forward his own proposal in connection with the theme of today's meeting.

Nowadays, every auto giant is updating and releasing its own Huaxia strategy.

Ford is no exception.

After this meeting, Ford Motor is preparing to officially release the "Ford Motor China 2015 Strategy" at this year's Yangcheng Auto Show.

At that time, information such as various new models and future sales targets will not be announced at the press conference.

And before the official announcement, there is naturally a series of internal discussions.

"The Huaxia market is indeed worthy of our investment in more resources."

"There, we can also strengthen cooperation with Nanshan Group and give full play to the advantages of both sides."

"Anyway, Nanshan Group and our Ford Motor in the Chinese market do not have much competition, on the contrary, we introduce new models, gearboxes can be considered to be purchased from Nanshan Gearbox, and even some models of engines can also be considered to be purchased from Nanshan Engine."

"But I hope that Nanshan Group can support Ford's development in China."

Murali also has an understanding of the automobile market in China.

So a more pertinent judgment was quickly given.

In the style of the previous president, Ford would certainly not be willing to bow to others easily.

But Murali is different, he cares more about practical interests.

As long as Ford can make a profit, then some illusory face is not so critical.

Besides, cooperating with Nanshan Group will not make people feel faceless.

It's just that Ford used to stand too high, and now it's a little unaccustomed to being on an equal footing with others.

(End of chapter)