Engaged in technology, Cao Yang is serious.

After officially taking over the research and development task of the aircraft carrier steel plate, he really came to Nanshan Special Steel in person to discuss the technology with the specially formed team.

Of course, in order to keep it as confidential as possible, this project will not be directly said to be a research project of aircraft carrier steel plates, but a cheesy name of "a new generation of special steel technology research".

Except for a few executives such as Cao Yang and Xie Lingyun, everyone else in the company is unaware of the inside story.

Of course, smart people can actually speculate on the use of materials based on the performance index requirements.

But speculation is speculation, and the company won't officially say that anyway.

When the project is successful, that's another story.

And just when Cao Yang invested in the research of aircraft carrier steel plates, there was another news in the automotive industry that was related to Nanshan Group.

Before Xingchen Automobile's acquisition of the BMW F1 team, domestic auto industry people and ordinary people did not pay special attention to F1-related news.

However, the Xingchen team will start competing in F1 next year, and various domestic automobile websites have reported on the arrangements for next year's F1 races.

One of the stops is still scheduled to be played in the magic capital.

Therefore, the popularity of F1 in China is increasing at a speed that is visible to the naked eye.

"Mr. Cao, yesterday Mercedes-Benz announced the acquisition of 75.1% of the shares of the Brown GP team, and the Brown GP F1 team officially changed its name to Mercedes. Mercedes-Benz Racing Team, referred to as Mercedes Racing Team. ”

"In the last year, F1 teams have changed a lot."

"Mercedes-Benz is entering the game at this time, which is also a good thing for us."

Mi Ying has also been going to learn about the situation in F1 in the past year.

Before that, she didn't pay attention to F1 at all.

"Team Brown?"

"Isn't this a one-year-old team?"

Cao Yang really didn't expect the Brown team to be sold so quickly.

"Yes, the Brown GP F1 team was formerly known as Honda, and on December 5, 2008, Honda CEO Takeo Fukui announced that he would no longer invest in the Honda team."

"The Honda team withdrew from F1, so before the new season in 2009, team manager Ross Brown paid 80 million euros out of his own pocket to successfully take over the team and form the Brown GP team."

"This year's results of the Brown GP F1 Team completely changed everyone's perception, becoming the first team in F1 history to win the Constructors' Championship and the Drivers' Championship in its first year."

When Mi Ying said this, Cao Yang was a little speechless.

I felt that I chose to buy a BMW team, didn't go to Honda to buy a team earlier, and missed such an important outlet?

This Brown team is amazing, isn't it?

Forget it, the past is all in the past.

Anyway, after the acquisition, I also have to redesign the car, everything is overturned, and there is still a chance to rush next year.

Even if it's not as magical as Brown's, the results should be worth looking forward to.

"The engine used by the Brown team was provided by Mercedes-Benz, right?"

Cao Yang vaguely remembered that the people below had reported to him about the situation of the Brown team before, but he didn't remember it very clearly.

"Yes, so this time Mercedes-Benz acquired the Brown team, which is also in line with everyone's expectations."

"Especially the results of the Brown team this year are so bright, even if Mercedes-Benz cars don't do it, there are other companies that will act."

Mi Ying's performance is as stable as ever.

As long as Cao Yang asks a question, she can answer it smoothly nine times out of ten.

It is rare for a secretary to be able to do this level.

"When the time comes, you can go with me to the first race of the 2010 season and see if Mercedes can continue the strength of Brown."

"Let everyone see the difference of the Star Team."

For Cao Yang, this news is just news, but there is nothing special to do.

So he quickly turned his attention to the other meetings that followed.

For others, though, it's not necessarily so calm.

For example, BMW's Phillips and Aymoha, the two of them have mixed feelings.

Naturally, they are not qualified to oppose the decision of the headquarters.

But they can feel the changes in public opinion on the Chinese side.

Did BMW not be able to get along in F1, so it quit?

Look at the Mercedes-Benz cars that are now back in the game!

"Aimoha, you said that the popularity of F1 on the Huaxia Internet is getting higher and higher, is it because Nanshan Group is behind it?"

I just read a few F1-related articles on Autohome today, and Phillips couldn't help but chat with Amoha.

He has a hunch that BMW's withdrawal from F1 may not have a bad impact on sales globally, but in China, it is likely to have an impact.

Especially in terms of sports cars, it is estimated that they will not be sold in Huaxia in the future.

Although BMW's sports cars didn't sell well, no matter how bad it was, I didn't want to see a decline.

"To say that the Nanshan Group has not done anything, then no one must believe it."

"Before, whether it was Autohome or the car channel of the four major portals, there was no special F1 column."

"At most, when there is some special news in the F1 race, it will be simply reported."

"The things that are reported by special follow-up are basically not going to happen."

"But now not only Autohome has a special F1 column, but also the car channels of other portals, there are also special F1 sections."

"This change is directly related to the acquisition of our team by Xingchen Automobile."

"Then Yangcheng also began to prepare to build an F1 track in Huadu, and in the future, the FIA may hold a Grand Prix in Modu and Yangcheng respectively."

"In this case, Huaxia's attention to F1 will naturally continue to rise."

Amoha sighed silently in his heart.

Formula 1 races burn BMW two to three billion dollars a year, and the company cuts it, which he understands.

After all, now the company is starting to tilt more R&D resources in the direction of electric vehicles.

But after withdrawing from F1 racing, he did not expect such a change in Huaxia.

I should have known that Xingchen should have stopped buying the BMW F1 team, and then there wouldn't be so many things.

Of course, in this case, he can only silently put it in his heart.

Otherwise, it is estimated that Phillips will bite him.

"It is said that Nanshan Group is very good at marketing, and now it seems that this is indeed the case."

"It's not easy for an F1 to play tricks in their hands!"

"When the F1 Grand Prix is held in the magic capital, the popularity of the Xingchen team is estimated to rush directly to an unprecedented scale."

"The FIA is also likely to be happy to see the growing popularity of F1 in China."

"Mr. Cao chose a good time!"

Although BMW gave up F1, Phillips also admitted that Xingchen Automobile's entry into F1 was a very valuable thing.

At least the heat that F1 brings to Xingchen Motors is not comparable to other advertisements.

"Xingchen Automobile seems to be following the path of Porsche, except for Ziweixing, most of the models are above 1 million."

"In this case, the product positioning of Xingchen Automobile and the positioning of BMW will slowly stagger in the future."

"The X3 and X5 that we are going to localize are priced far below 1 million."

"In the future, the X1 that will be further domestically produced will be less than 300,000."

"In addition, the prices of the 1 series, 3 series and 5 series are all within 100."

"So I think we don't have to worry about the situation of Xingchen Automobile in the future, everyone's positioning is not the same."

"If you look at other people's starry sky sports cars, the price of a sports car is several times that of our sports car."

"The situation of looking up is also relatively high, and our X7 may not be able to match others."

"It's better to benchmark with Mercedes-Benz and Audi and be the first of these three."

"After all, when our X1 and X3 are localized, the sales volume will definitely be higher than that of Xingchen Automobile."

Aimoha felt the need to let himself go and ask his boss not to stare at the star car all day.

Aimoha really doesn't want to compete with Xingchen Automobile, and he has no score in his heart.

And he found a more interesting thing, that is, in Huaxia, as long as the car companies with a good relationship with Xingchen Automobile have a good life, they are living a very good life, and they are thriving.

But for companies that can't get along with Nanshan Group, the situation is more complicated.

"What you said is not without reason, but we must first surpass Audi and Xingchen Automobile and become the No. 1 luxury car brand in China."

"At that time, if we don't compare it with Xingchen Automobile, no one will say anything."

Phillips didn't fully agree with Amoha, but he basically agreed.

This was a relief to Amoha.

As BMW's opponent, Mercedes-Benz people hope to further expand their influence in China with the help of F1, just like Xingchen Automobile.

"Yang Ming, I heard that Huaxia TV Sports Channel and the FIA have reached a cooperation for the broadcast of the 2010 F1 race."

"You're trying to figure out how to see if you can win the sports channel ads during next year's F1 races."

August was now starting to feel a little anxious in his heart.

Although Mercedes-Benz's development situation in China is very good, it is compared with themselves.

If you compare it with BMW, Audi and Xingchen Motors, it is not enough.

Last year, Mercedes-Benz sold 1.26 million worldwide, but its sales in China were less than 40,000.

This year, it can be greatly increased to more than 60,000, which is definitely a very good increase.

But compared with BMW's goal of hitting 100,000, and the 100,000-year sales target that Audi and Xingchen Automobile have already reached, it is not so outstanding.

When evaluating the work of Mercedes-Benz Huaxia, the headquarters will not only look at the sales growth of Mercedes-Benz Huaxia itself, but also look at the ranking of Mercedes-Benz in the Huaxia luxury car market.

You're good, but others are even better, so I'm sorry, you have a problem.

"It shouldn't be a big problem, Huaxia TV has always been more positive about our advertising cooperation."

"However, the positioning of the sports channel is a little inconsistent with our Mercedes-Benz brand image, is it better to advertise on the financial channel?"

Yang Ming naturally understood why August asked him to go to the sports channel to place advertisements.

But he didn't think it made that much sense.

Even if the F1 race is broadcast in China, Yang Ming feels that it still needs a process to slowly rise in popularity.

After all, this event is a bit too niche.

It's like ice hockey, fencing and other sports, far away from ordinary people, even if it is a live broadcast on Huaxia TV, the ratings are relatively limited.

The popularity of F1 events will not be much better than these events in Yang Ming's opinion.

Even if there is Nanshan Group behind the continuous promotion, it also needs a process.

Think about it, in a market where buying a car is basically based on the appearance and price, how can consumers be so quick to afford to appreciate F1 races?

"The financial channel has been launched this year, and it will be replaced next year."

"The headquarters has now acquired the Brown team, and next year we will officially enter the F1 race, and we want to let Chinese consumers know that Mercedes-Benz cars are not only noble and elegant, but also no worse than BMW."

"Otherwise, Chinese consumers always feel that they drive a BMW and sit in a Mercedes-Benz", thinking that our driving performance is not good, and that our engine performance is not good, in fact, this is a complete misunderstanding! ”

When August said this, Yang Ming couldn't refute it.

A sports channel is a sports channel.

Anyway, sales have increased by 50% this year, profits have risen sharply, and it is better to spend some.

It's a big deal, so I'll find a few more platforms to advertise at that time.

……

There are more and more news reports about F1 on the Internet in Huaxia, and you can easily find F1-related news by logging on to a professional automotive website.

The FIA is very happy about this.

"Todd, I think after the end of next year's season, we can consider holding an additional special Grand Prix in Huaxia to completely build up the market there."

"Now Yangcheng in China is ready to start building an F1 track, which can be used in the 2011 season normally."

"When the time comes, we will hold more races at the Modu Circuit and Yangcheng Circuit, and even introduce some other races other than F1 races to China, which will definitely make the FIA's popularity in China continue to rise."

"At that time, the ratings and viewership of the race will increase significantly, which is also very good for increasing the advertising cost of other teams."

The FIA occupies the core interests in the distribution of various benefits of F1, mainly including bidding fees, ticket revenue, advertising revenue and TV rights revenue.

The FIA can get a generous bid fee from each race course every year, which is basically in the tens of millions of dollars, and this fee will increase every year.

Was it an accident?

You read that right, the FIA doesn't pay you to lease the track when it races at your track, but it requires you to pay a bid fee.

That's the impact of fame.

In addition to the bid fee, the ticket revenue of the F1 race does not go entirely to the individual venues, and the FIA enjoys different proportions of the share according to the different agreements between the respective venues and the FIA.

At the same time, the FIA also has access to VIP seats and boxes in the stadium, which they can freely sell or give to the teams.

If there are also boxes in addition to the designated boxes, the FIA will also have a share of the revenue according to different agreements.

In addition, advertising in the stadium is the largest source of revenue.

According to the rules, the FIA holds this part of the proceeds and only allocates about 5% to the individual races.

For new stadiums such as Modu and Bahrain, as well as future F1 venues, the agreement with the FIA clearly stipulates that the TV rights must be bought out, while the old stadiums can choose whether to buy TV rights.

But in any case, the proceeds of TV rights go to the FIA.

In addition to receiving money from each race track each year, the FIA can also collect millions of dollars in entry fees from each team.

Finally, the "F1" logo can now also be used by the FIA.

Among them, Huaxia is the first buyer of the golden sign "F1", and this year a private enterprise purchased the right to use this sign.

This logo can be found on souvenirs such as hats and mugs.

That's why the FIA is now taking the Stellar team so seriously.

Do you really think people like Huaxia?

It's all about interests!

"Your proposal is good, but I think the first thing is to have a good relationship with various automotive professional media in Huaxia and give them a part of the profits."

"Let them help us make the cake bigger, so we can get more benefits."

Todd's words made Vanizh's eyes light up.

Ceded a part of the profits, then made the cake bigger, and in the end the FIA took the biggest piece of the cake.

It's totally worth it.

"In Huaxia, the largest automotive professional media is Autohome, a subsidiary of Nanshan Group, and Xingchen Automobile is also a sole asset under Nanshan Group."

"If you want Huaxia's automotive media to help promote F1, it is important to rely on Xingchen Automobile."

"Vanig, some arrangements related to the Stellar team in the 2010 season, you can take care of them properly."

"Even in terms of some benefits from Huaxia, it can also give the Xingchen team some tilt."

"As long as the Chinese market is bigger and stronger, the benefits brought to us by the FIA will definitely be more."

Todd wasn't a simple figure either.

Otherwise, he would not have been able to sit in the special position of president of Ferrari.

There is a give-and-take!

He saw this very clearly.

As for the FIA's plan, Xingchen Automobile is naturally very clear.

However, this kind of thing is what you and I want, and everyone is good.

Cao Yang naturally arranged for people to cooperate fully.

However, just when the Internet was advocating F1, there was a different voice.

"Mr. Cao, I investigated, and these posts were basically sent by the partners of Toyota and Honda's advertising agency."

"It should be that they are cooling down the F1 fever in Huaxia, and they don't want them to withdraw from F1 competitions, which will have a negative impact on their sales in Huaxia."

Yu Yu is very good at finding opportunities to give Cao Yang some reports.

In the workplace, it is often those of them who are good at dealing with their superiors who are the best.

Some honest people are very afraid of dealing with leaders, and they wish that the leaders would not look for them once a year.

Then I also passively waited for the leaders to recognize the talents, and expected the leaders to be Bole and be able to identify their own horses.

The end result......

Society taught them what reality is!

"Several car companies in Dongying, the market sales growth in the past two years has lagged behind the overall growth, and now they have been caught up in the topic of F1, which is naturally a little nervous."

"However, I don't think there's any need to pay special attention to it, their public opinion won't become mainstream."

"In the past, Toyota Honda's cars left a good impression on everyone that the quality was very good and the fuel consumption was very low, so whether it was in the United States or in China, the sales were very good."

"But now that our own brands have used our powertrains for a long time, the fuel consumption is even lower than that of Toyota and Honda's models."

"After years of proven, the quality of our powertrain is no worse than that of Toyota Honda."

"In this case, the brand premium of Toyota and Honda, which are Dongying car companies, will naturally slowly become smaller."

"They can't turn this corner, and if sales want to catch up with the market, it's impossible."

"In a few years, maybe Toyota and Honda's sales in China will stagnate."

Cao Yang is not very optimistic about the development of Dongying car companies in China.

The current market is completely different from the previous life.

Because of the emergence of Nanshan engine and Nanshan gearbox, the powertrain technology of its own brand has been greatly improved.

Whether it is quality or reputation in all aspects, it is no worse than that of joint venture car companies.

In terms of price, it is much lower.

In this case, the continuous increase in sales of independent brands and the continuous decline in the market share of joint venture car companies are basically an inevitable result.

Now it's just because the overall market is still growing rapidly, so whether it's Toyota, Honda or its own brand, everyone is growing, and the differentiation is not so obvious.

But there will be a time for the market to adjust, or a time for growth to slow down.

At that time, it was clear who was swimming naked.

"Or do we leak this information to the FIA and let the FIA come and clean them up?"

Yu Yu saw that Cao Yang had no intention of making a move on this matter, so he immediately changed a proposal.

She is very aware that the FIA has recently paid special attention to the market in China, and attaches great importance to the promotion of F1 by professional automotive media such as Autohome.

Even the FIA took out 10 million yuan to advertise on Autohome.

This kind of scenario was unimaginable before.

"You can have this!"

"The biggest beneficiary of Formula 1 is the FIA, they take the most important profits from everything, and it's time for them to do something."

If you can borrow a knife to kill someone, that's naturally the best.

Cao Yang also wants to see how the FIA will wrestle with Toyota and Honda.

After all, they have now withdrawn from Formula 1, and the FIA's influence on them has dropped a level.

Of course, as long as Toyota and Honda have the idea of returning to this field in the future, the FIA will be able to take the initiative.

(End of chapter)