Affected by the economic crisis, the global automobile market continued to be sluggish, but the Huaxia market unexpectedly achieved substantial growth, with sales exceeding 10 million units, becoming the global champion.

Huaxia has become a star in the world car industry.

In this context, Huaxia's automotive industry can be said to have a variety of big things happening every month.

Mercedes-Benz's purchase of the Brown team and its entry into F1 only lasted for two days, and it was completely covered by the news of the Yangcheng Auto Show.

As an annual industry event of "summarizing 2009 and looking forward to 2010", manufacturers at home and abroad attach unprecedented importance to the 7th Yangcheng Automobile Exhibition.

Whether it is an industry giant or a rising star, they will show their strength on the "high-grade, international and comprehensive" platform of Yangcheng Auto Show.

"Mr. Cao, judging from the information shared by the Pazhou Hall at present, this Yangcheng Auto Show can be described as the most lively one in history."

"The international giants with the status of the vane in the industry are all present as manufacturers."

"BMW, Mercedes-Benz two luxury brands of more than 1,500 square meters of booths, Volkswagen Group, General Motors, Toyota, Nissan and other large multinational groups are with the full range of brands unveiled, the exhibition area is about 4,000 square meters."

"Renault, Aston. Martin, Xifeng Passenger Vehicle, Lifan and other manufacturers are participating for the first time, and the brand lineup of Yangcheng Auto Show is more complete. ”

As a local enterprise in Yangcheng, Xingchen Automobile must participate in the annual Yangcheng Auto Show.

Today, of course, is no exception.

Know yourself and know your opponent to win all battles!

Before participating in the exhibition, Cao Yang must also have a special understanding of the relevant situation of the auto show.

Zeng Tingting is also very familiar with this, so she has already made relevant preparations.

"It seems that now everyone knows that the Huaxia market is good."

"The previous Yangcheng Auto Show was not so lively."

Cao Yang can be said to have personally witnessed every Yangcheng Auto Show.

Since 2003, the influence of Yangcheng Auto Show has been rising.

Now it's time to explode.

"This time, the new cars and first cars of the Yangcheng Auto Show will hit a record high, according to incomplete statistics, on the media day on November 23, a total of nearly 50 press conferences were held."

"There are more than 70 world premieres, Asian premieres, and Chinese premieres, and 32 concept cars."

"And the top management of enterprises at home and abroad is paying more and more attention to the Yangcheng Auto Show, when almost all brand executives will attend the press conference, including the global presidents of many international giants."

Zeng Tingting further introduced the situation of the auto show.

Sometimes, the number of cars that debuted can be used to measure the quality of an auto show.

In some places, there will basically be no first car, more of an event to sell cars.

But this time the Yangcheng Auto Show is obviously different.

"Compared with the past, this year's Yangcheng Auto Show is no longer a unique passenger car exhibition area, with a total of 4 and a half exhibition halls in the auto parts and auto supplies exhibition area, with an exhibition area of nearly 40,000 square meters."

"The organizers held more than 20 meetings this time, which were organized by domestic and foreign automobile companies, industry research institutions, industry associations, media organizations and other units, mainly including'annual model selection', 'auto parts industry annual meeting', 'automotive industry data report', 'automotive design forum', etc."

"Several of these meetings have invited Mr. Cao or other senior executives of our group to attend."

"If you need to communicate with the CEOs of other car companies, this year's Yangcheng Auto Show is also a good opportunity."

Zeng Tingting quickly gave Cao Yang a brief introduction to the overall situation.

Later, she will also report to Cao Yang about Nanshan Group's own arrangements.

As a landlord, Nanshan Group not only owns Xingchen Automobile, Jaguar Land Rover and Future Automobile, but also Nanshan Engine, Nanshan Transmission, Nanshan Auto Parts and other auto parts industries.

This time, the exhibition area is naturally the largest among all car companies.

In order to welcome this auto show, Zeng Tingting has been busy these days.

And even busier than her are the various media.

"He Ling, has the interview team for the auto show been arranged?"

For such a large-scale auto show, almost all the relevant personnel within Autohome are dispatched in order to get more first-hand information.

Other media outlets have not stopped.

Even for several major portals, this is no longer a matter of the car channel, but of the entire website.

After all, every year at the auto show, pictures of various car models and pictures of various luxury cars are very able to attract everyone's attention.

Especially for model cars, there are definitely some eye-catching presences every year.

These are all things that need to be filmed by special personnel arranged by each website.

"It's all been arranged, each exhibition hall has a special person responsible for follow-up, and we also have a special area on site for office, by the way, to promote our Autohome."

"In addition, we have also made appointments for interviews with the general managers of 12 OEMs and the global presidents of three international automotive giants."

"At that time, there will be two forum activities, which will also be hosted by us."

As the largest professional media in China, Autohome naturally wants to give full play to its influence when it comes to the Yangcheng Auto Show.

If it is surpassed by other media at this time, it will be shameless to say.

Obviously, Yu Yu would not allow such a thing to exist.

"This time the show was more lively than any before, with an estimated more than 500,000 visitors in attendance."

"There are more new models brought by various car companies than any auto show, and even the liveliness of the Modu Auto Show in April this year cannot be compared with it."

"The organizers also attach great importance to it, hoping to make the Yangcheng Auto Show the most influential auto show in China."

"We also want to take this opportunity to expand the influence of Autohome in the Chinese automobile industry as much as possible."

Autohome is already the largest professional media in China.

In the future, if you want to continue to enhance your influence, you must naturally seize various opportunities.

In addition to improving professionalism and timeliness of news, Yu Yu feels that it is also a very important task to take the opportunity of the auto show to attract a group of new netizens to become users of Autohome to the greatest extent.

Otherwise, if there are no new users coming in, and only relying on old users, the number of visits to the website will definitely decline.

Also with similar thoughts are people from NetEase Auto Channel.

Fang Dawen also personally confirmed the arrangements of the car channel at the Yangcheng Auto Show one by one.

Even he plans to invite his boss to the auto show and give the car channel a platform.

"Mr. Fang, this auto show, in addition to the historical record of exhibitors, the media is expected to participate in more than any auto show."

"If we want our news to stand out, we still need to find unique highlights."

Lin Jiayan reported to Fang Dawen with a dark circle about the preparations for the Yangcheng Auto Show.

Don't look at them as the media, they are high up in front of the OEMs.

But they also have their own pressures.

For publishers, the main revenue is advertising revenue.

And the amount of advertising revenue is often directly proportional to the influence of your website.

As the industry leader, Autohome's advertising revenue accounts for nearly half of the advertising revenue of the automobile Internet.

Other sites want to carve up the other half, and the competition is definitely fierce.

Everyone is not willing to eat only the remaining half of the cake, and wants to get a little more out of the hands of Autohome.

In this way, the competition naturally comes.

Everyone hopes to be able to make more popular articles out, so as to attract more netizens to watch the articles on their own websites.

The Yangcheng Auto Show, as the biggest event in the recent Chinese automobile industry, is naturally highly valued by automotive media people.

"Yangcheng Auto Show is the most popular auto show in the country, which has never been questioned by the industry."

"With Yangcheng as the core, the entire Pearl River Delta is a huge automobile consumer market."

"Tracing back to the roots, the Yangcheng Auto Show should have characteristics that cannot be replaced by others."

As a native of Yangcheng, Fang Dawen naturally hopes that the Yangcheng Auto Show can be done well.

For this reason, a month ago, he began to arrange Lin Jiayan to do some preparations related to the auto show.

These efforts have not been in vain.

"At 14:00 p.m. on November 23, the 'Golden Decade, Changemakers Lead' Summit Forum, jointly sponsored by NetEase Auto and the Yangcheng International Auto Show Organizing Committee, opened at Shangri-La Hotel."

"At the forum, well-known experts in the industry and representatives of automobile manufacturers will put forward opinions and suggestions on the next golden decade of Huaxia Automobile."

"Executives from Yangcheng Automobile Group and other companies will also attend."

"In addition, the survey report on the automobile consumption network jointly conducted by NetEase Auto and J.D. Power Asia Pacific was also released at the same time."

"With the help of online platforms such as NetEase Automobile, this kind of well-known consulting company has made a convincing data survey on the purchase possibilities, purchase intentions and preferences of Huaxia Automobile consumers in the next few years, and provides useful references for car companies in terms of brand, channel, second-hand car and auto credit, which should be very popular with car companies."

"At that time, well-known domestic and foreign automotive information and research institutions, including Roland Berger, will also provide data and research support for this forum."

"Prior to this, we carried out relevant work at the four levels of industry, enterprise, marketing and consumption through interviews with experts and scholars, as well as a large number of manuscripts from industry veterans."

"Through the "WTO accession", "policy boost", "new joint venture wave", "make Huaxia car", "independent brand", "private enterprise car", "4S model", "brand Huaxia", "family car dream", "automobile society" ten special reports, sort out the glorious trajectory of the Chinese automobile market in the past ten years."

Lin Jiayan's execution is beyond doubt.

She has implemented the work arranged by Fang Dawen very well.

This series of preparations gave Fang Dawen the idea of competing with Autohome during the Yangcheng Auto Show.

"Very good, you've worked hard this time!"

"When the time comes, I will personally go to the auto show with you, and strive to make our NetEase Auto Channel the most popular channel on the whole network during the Yangcheng Auto Show."

For this auto show, Fang Dawen specially arranged eight photographers to shoot various car models full-time, in order to fully meet the reading needs of netizens from all walks of life.

For most netizens, watching the auto show is more about looking at the car model.

Especially on the Internet, in addition to taking a look at the new cars of luxury cars, it is the car model that attracts them the most.

And various car companies have slowly realized the importance of car models in the Chinese auto show.

Therefore, in the past few years of auto shows, the performance of car models is more eye-catching than one another.

There is no ban on some out-of-character performances of car models, so every time there is an auto show, some news related to car models can be searched.

Obviously, whether it is Autohome or NetEase Auto Channel, everyone will not let go of the hot news of car models.

Of course, as an OEM, in addition to paying attention to the choice of car models, it will pay more attention to the movements of competitors.

Zeng Tingting was reporting to Cao Yang at this time on the main newly released luxury cars at the Yangcheng Auto Show.

The appearance of these vehicles will directly affect the sales of Xingchen automobiles.

"At this auto show, Bentley has two new cars that are worth our attention."

"One is the Bentley Mulsanne, which made its debut at the Frankfurt Motor Show in September this year, but this will be the first appearance in China at the Yangcheng Motor Show."

"We analysed it and felt it was more like a successor to Bentley's elegance."

"Because from the exterior design, the front of the Bentley Mulsanne, headlights, etc., have remnants of elegant shadows, and the overall appearance of a luxurious aristocratic temperament."

"The engine used by the Bentley mulsanne is also the same as Yachène, a 6.75-litre V8 twin-turbo engine."

"The maximum horsepower is 512 ps, and the peak torque at 1,800 rpm is achievable."

"It is an important competitor to our Galaxy flagship sedan, and the price is expected to go between 4 million and 5 million."

Zeng Tingting's preparations are obviously very sufficient, knowing oneself and knowing one's opponent can not be defeated.

As the Galaxy flagship sedan newly launched by Xingchen Automobile this year, Zeng Tingting also hopes to make it famous.

At this time, the performance of competitors is naturally worth paying attention to.

"At this show, Bentley also brought Continental Supersports models."

"Continental Supersports is the most powerful car in the Bentley family available."

"With 20-inch lightweight alloy wheels and flat tyres, combined with an imposing vertical grille and extended wheel arches, the Continental Supersports is sporty."

"Continental Supersports is powered by a W12 engine that delivers a maximum power output of 612 ps and a peak torque"

"According to the information obtained from the external network, it accelerates from 0 to 100 km/h in about 3.7 seconds and can reach a top speed of 328 km/h."

"That's not bad at all, it's even better than our bulletproof version of the Galaxy with a W16 engine."

When Zeng Tingting said this, her face was also quite solemn.

In her opinion, Bentley is the main competitor of the Galaxy.

Many local tyrant owners like to buy Bentley cars.

"What about Mercedes and BMW? Do they have any new cars? ”

Regarding the situation of Bentley reported by Zeng Tingting, Cao Yang did not say anything in particular, but was concerned about the situation of Mercedes-Benz and BMW.

After all, these two luxury car brands are too special, and they can go in volume and high-end routes in Huaxia.

"At present, in addition to the 730Li and 740Li, BMW currently has only one high-end model of the 7 Series in China, the 750Li. It is reported that at this auto show, BMW will bring the top 760Li model in the 7 Series family. ”

"The BMW 760Li is equipped with a 6.0L V12 twin-turbo engine and ZF's new 8-speed automatic transmission, so its acceleration time to 100 kilometers is only 4.6 seconds, and it is expected to cost more than 2 million yuan."

"As for Mercedes-Benz, their S600 has already made its debut at the Modu Auto Show, and there should be nothing special this time."

"However, in addition to Bentley, Mercedes and BMW, Rolls-Royce, Porsche and Aston Martin have all made a lot of moves."

"Rolls-Royce Ghost has been confirmed to be listed at the Yangcheng Auto Show, and the suggested retail price given by the manufacturer starts at 3.99 million yuan."

"However, this is only the starting price of Rolls-Royce Ghost, because Ghost will launch a hand-built custom model, so the actual price of this car will definitely exceed 4 million yuan."

"The Ghost is the entry-level model in the Rolls-Royce family, so it has a wheelbase of 3295mm and a body size of 5399×1948×1550mm."

"Thanks to the bi-directional door design, the Rolls-Royce GHOST rear door can be opened up to 83 degrees."

"The interior of the Rolls-Royce Ghost is very luxurious and sophisticated, because a lot of it is hand-stitched leather."

"In addition, the on-board refrigerator, panoramic sunroof, two 9.2-inch LCD screens, and 6-disc DVDs also show that the comfort of the ghost is very strong."

"In terms of powertrain, the Rolls-Royce ghost is equipped with a 6.6L V12 turbocharged engine with a maximum power of 420kW and peak torque, and the gearbox is a ZF 8-speed automatic transmission, with a 0-100km/h acceleration time of 4.9 seconds."

"This is also a fierce rival of our Galaxy flagship sedan, and even an existence that needs to be looked up to."

Although Zeng Tingting is very confident in her own products.

However, compared with brand appeal, there is still a relatively large gap between Xingchen Automobile and Rolls-Royce.

This point, whether it is herself or Cao Yang, is admitted.

Sometimes, acknowledging that others are stronger than you is also an ability.

"Does Porsche have any new cars?"

Although Porsche design director Lai Ping has jumped to Xingchen Automobile, Cao Yang did not ask Lai Ping for any information about the new models within Porsche.

He still has this work ethic.

So he really doesn't know what new models Porsche will launch this year.

"Yes or no, they launched a four-door coupe called Panamera at the Magic Motor Show, which is very similar to the positioning of our Purple MSI, but at a higher price."

"This time at the Yangcheng Auto Show, Panamera is expected to be officially launched."

"The upcoming Porsche Panamera is expected to be available in three variants, with the same 4.8-liter V8 engine and Porsche PDK dual-clutch transmission."

Thanks to the twin-turbo technology and all-wheel drive, the Porsche Panamera Turbo accelerates from 0 to 100 km/h in just 4.2 seconds and consumes only 12.2 litres per 100 km/h.

"Based on the information obtained from various sources, we expect that the prices of the three models of the Porsche Panamera will be 1.843 million yuan for the Panamera S, 1.92 million yuan for the Panamera 4S and 2.49 million yuan for the Panamera Turbo."

As a competitor of Ziweixing and Galaxy, Zeng Tingting also attaches great importance to the movement of Porsche Panamera.

Even she saw the shadow of her own purple microstar in this car, which made her pay more attention to it.

Although Porsche's sales in China are not particularly high, less than 5,000 units last year, the brand influence is still very high.

So Zeng Tingting can be regarded as a fierce rival of Xingchen Automobile.

"Mr. Lai, this is a problem for us, I think Panamera's global sales are not expected to be much worse than Ziweixing."

Cao Yang knew that this car must have been designed by Lai Ping, and now Lai Ping has jumped to Xingchen Automobile, but the model he once designed has become a competitor of Xingchen Automobile.

This scene is really a bit special.

"It's no wonder that Mr. Lai is too good!"

"However, I think Ziweixing now has its own reputation, although Panamera is also good, but I am confident that Ziweixing's sales have always surpassed Panamera."

Whether she is really confident or fake confidence, Zeng Tingting must stand up and express her position at this time.

She still has this workplace awareness.

"You just said that Aston Martin also has a big move?"

Cao Yang has not been entangled in the situation of Porsche, Ziweixing has borrowed the most classic Panamera at the beginning, and still has its own advantages over the first-generation Panamera of Porsche.

"During this year's Yangcheng Motor Show, Aston Martin will exhibit a four-door version of the Rapide coupe."

"The Rapide continues Aston Martin's usual sports car styling in terms of shape, with the swan wing doors being one of the highlights of the car."

"At the same time, in the interior, the Rapide uses a lot of walnut and leather, which looks very classy."

"In terms of power, the Rapie will be powered by a 6.0-litre V12 engine with a maximum output of 470 hp and a maximum torque of 600 Nm, mated to a six-speed ZF automatic transmission, which will accelerate to 100 km/h in just 5.3 seconds and reach a top speed of 303 km/h."

"Thanks to the Rapide's aluminium body and aluminium suspension, the Rapide's handling is greatly enhanced, which is in line with its positioning as a sports car."

"The Aston Martin Rapide is also relatively similar to our Purple MSI in terms of model positioning, but the price will definitely be much higher."

Zeng Tingting explained the situation of Aston Martin clearly in one breath.

Although the appearance of this car on the PPT is still quite amazing, Cao Yang knows that Aston Martin has never been really popular in China.

There is no way to compare its competitiveness with that of the Porsche Panamera.

So after listening to it, I didn't express any opinions, but cared about the movements of various auto giants.

With so many giants coming to Yangcheng, Cao Yang will definitely meet with some people to discuss some things.

Whether it's the CEO of Ford or the president of General Motors, everyone can talk about cooperation.

The bosses of other independent brands came over, and many people also made an appointment with Cao Yang.

In the next period of time, Cao Yang's entertainment is more than one level more than before.

(End of chapter)