This is not the first time Murali has been to China since he became president and CEO of Ford Motor Company in September 2006.

But every time I come over, the situation is very different.

When he first came to China in March 2007 as president of Ford Motor Co., Ltd., Huaxia produced 7 million cars a year.

However, the United States' car sales are at a record high of 16.5 million, more than double that of China.

But in 2009, things were completely different.

The annual sales of the United States are likely to reach less than 10 million units, while Huaxia is expected to exceed 12 million units.

The point is that the U.S. auto market has not yet seen the momentum of growth, while the growth rate of China is still continuing.

Under the trade-off, China's car sales are likely to be twice as high as those of the United States.

In this case, Murali brought a group of executives to China, and his mood was different.

Ford's attitude towards the Chinese market is also different.

"Mr. Cao, I have transferred your old partner Chris to the general manager of Ford Huaxia, and I hope that the cooperation between our two sides will be closer and smoother in the future."

In the first two days of the auto show media day, Murali came to Yangcheng ahead of schedule.

Tomorrow he still needs to go to the exhibition site for rehearsal, and today he made an appointment to visit Nanshan Group.

In this regard, Cao Yang naturally wanted to personally participate in the reception.

After all, Ford is now Nanshan's largest customer, and it has close cooperation in engines, transmissions and auto parts.

Even the sales of Xingchen Automobile in the United States are still handed over to Ford Motor Agency.

Although Ford's market in China will be more miserable in the future, in the next few years, with the hot sales of Focus and other models, Changan Ford can continue to be popular in China for a few years.

So Cao Yang has no reason to dwell on the other party's cooperation.

Even if Ford's sales in China are not good, as long as the relationship between the two sides is good, there are still many opportunities for Ford to supply to the world.

"Chris is very familiar with the Chinese market, and I believe that under his leadership, Ford's business in China will be thriving."

The relationship between Cao Yang and Murali is not very familiar, it can only be regarded as acquaintance, and they have only met a few times.

On the contrary, the relationship with Chris, the purchasing director of Ford Motors, is that the familiar cannot be more familiar.

For Chris's transfer to the position of general manager of Ford Motor Huaxia, it is obviously not a bad thing.

Nanshan Group's main business is still on the side of its own brand, if Ford can further set an example, so that Nanshan Group can get more orders on the joint venture side, the future development prospects are even more worth looking forward to.

"After Chris took office, Ford's first big move in China was to promote the implementation of a 'One Ford Plan'. ”

"Ford's operations used to be very complex, with the largest number of brands, independent operations in each region, and a lot of products."

"Our previous focus was on the big trucks and SUVs, especially in the United States, and Ford has been in business for over 100 years, but the world around us is changing rapidly, and we're being affected by that."

"The essence of a Ford program that has an impact on every aspect of the business, from manufacturing and R&D to partnering with suppliers and serving customers, is simple."

"The goal of our program is to enable profitable growth for all stakeholders, and the program includes projects that significantly reduce program costs, and the contract with United American Automotive Industry will save millions of dollars."

"We need to develop products that consumers want to have, that are of first-class quality, affordable, safe and intelligently designed, but also have great value."

"The key to the One Ford initiative is to use assets in all global markets, including platforms, technology and resources, and this is possible because we believe consumers in different markets value quality, safety, fuel economy and intelligent design."

"The global automotive market can be divided into three parts, one-third in the Americas, one-third in Europe, and one-third in the Asia-Pacific region."

"Ford will accelerate the introduction of new products to offer small, medium, and large cars, utility vehicles, and trucks, all of which are capable of delivering on the promise of all Ford brands."

"I believe that in this process, there can be closer cooperation between Ford and Nanshan Group."

"Especially in the introduction of plug-in hybrid and battery electric vehicles, there is a lot of room for cooperation."

"Ford believes that 15% of 2020 will be new energy vehicles, and in this market, we think that FHEVs will account for 70%, plug-in vehicles will account for 20% to 25%, and the rest will be pure electric vehicles."

I have to say that in 2009, Ford Motor was able to predict the market in 2020 in this way, which is still quite powerful.

Those international auto giants, in 2023, seem to feel that everyone is lagging behind in the pace of electrification.

In fact, people have been paying attention to this market for a long time and have accumulated a certain amount of technology.

It's just that in the end, for one reason or another, in terms of electrification in the Chinese market, it has not outrun its own brands.

This is also the first time that Cao Yang has heard a clearer understanding of new energy vehicles from the international auto giants, and it also has a certain role in the next layout of Nanshan Group.

Murali used to be the president of Boeing, and now he is the president of Ford, and his level and vision are still worth referencing.

"Thank you President Murali for your wonderful sharing, the Huaxia market is the most exciting automotive market in the global market, and as the industry develops to a new stage, we have indeed ushered in an unprecedented opportunity."

"Nanshan Group is very willing to work hand in hand with Ford Motor Co., Ltd. and the two sides will ...... together."

The two bigwigs had a relatively retreat meeting, and the next thing was for the teams on both sides to implement these spirits.

"Mr. Cao, when I come to Huaxia this time, I will immediately discuss the localization of Lincoln with Chang'an Group, and we will consider buying a 10AT automatic transmission directly from Nanshan Transmission after the arrival of the goods."

"Even the new Mondeo, we are also considering whether to equip the high-end with an 8AT gearbox, which will also be purchased directly from the Nanshan gearbox."

Chris came to Huaxia as the general manager this time, obviously wanting to do a big job.

As long as he makes achievements, when the time comes to transfer back to the headquarters, it will be a vice president position waiting for him.

So as long as it is conducive to his achievements in Huaxia, Chris supports it.

The gearbox jointly developed by Ford and General Motors has not yet been made, and now it is the best choice to cooperate with Nanshan Gearbox.

"No problem, there are more and more rich people in China now, and there are a lot more people buying luxury cars."

"Over the next 10 years, I expect luxury cars to grow faster than the overall auto market."

"BMW is now preparing to build a new plant to expand its production capacity."

"As a world-renowned luxury brand, Lincoln's presence in China has never been particularly high, and it is indeed necessary to enhance its influence through localization."

Although the addition of Lincoln will have some impact on Xingchen Motors to a greater or lesser extent.

But there are so many luxury car brands, in addition to Mercedes-Benz, BMW and Porsche, Cao Yang is not very worried about how much competitive pressure the localization of other brands will bring to him.

In particular, Chris also promised to let the domestic Lincoln use the Nanshan transmission products, which is even more worthy of support.

Even the gearbox uses Nanshan Group's, so it is normal for other parts to be purchased from Nanshan Group, right?

If we can further expand Nanshan Group's cooperation in Lincoln around the world through the cooperation of localized Lincoln projects, then the prospects are more worth looking forward to.

With this background, the communication between the two sides is naturally very smooth.

After meeting the people of Ford Motor, General Motors also came to visit the various factories of Nanshan Group.

Although Nanshan's cooperation with General Motors is not as deep as Ford's, there are many kinds of parts in supply.

General Motors, which has just gone bankrupt and reorganized this year, attaches more importance to the Chinese market than Ford.

Not only are they vigorously engaged in the localization of luxury cars, like Ford, but also plan to launch a series of new models for the Buick and Chevrolet brands.

With the parts of traditional European and American parts giants, the price will always be more expensive than Nanshan Group.

Although the Huaxia automobile market is hot, the competition will definitely become more and more fierce.

Naturally, everyone wants to reduce the cost so that there is more room for manoeuvre.

After meeting with two major customers in a row, Cao Yang also came to the auto show accompanied by Rao Yongxiang, Zeng Tingting and others.

Tomorrow is media day, so I'm definitely going to go to the scene today to take a look.

Fortunately, Xingchen Automobile has to hold several auto shows every year, and it has a lot of experience in this area.

"BMW and Porsche are willing to continue to share a showroom with us this time?"

After turning around, Cao Yang said playfully.

Xingchen Automobile was pitted by BMW and Porsche at the auto show, and even stepped on other people's shoulders to go up.

So for the next two years, they were reluctant to share a showroom with Xingchen Automobile.

"This year, our company's new models have been launched, and there are no heavyweight new models launched at the Yangcheng Auto Show, so they may not feel that they need to worry about it."

"Besides, we have a good relationship with BMW now, and the other party shouldn't be so worried that we will step on it."

"As for Porsche, they came with Panamera this time, and they are ready to come over and step on our purple microstar, how can they be afraid of us?"

Lai Ping was not there, Zeng Tingting said Porsche, but it was more casual.

In her opinion, Panamera was copied from the concept of Violet MSI.

Now she wants to climb up by stepping on Zi Weixing, so she naturally has opinions.

"Porsche's Cayenne and Panamera should be considered to be the most popular models in their models."

"The follow-up sales department will keep an eye on it and see how they respond in the domestic market."

For Porsche, Cao Yang has always attached great importance to it.

It's also an adversary to be taken seriously.

In particular, the Cayenne and Panamera, both of which are not cheap at all, but they are selling very well.

The MACAN in the back is changed to the Q5, and with the Porsche logo, it sells well.

"The same or lower configuration, but the price is higher, I will find a way to make everyone fully aware that buying a Porsche Cayenne and Panamera is better than buying our Xingtu and Ziweixing, otherwise you are paying IQ tax."

Zeng Tingting is still very confident in the control of public opinion in the Huaxia automobile industry.

If Porsche regards Xingchen Automobile as its main competitor, then she must teach the other party to be a man.

……

23 November 2009.

This day is the media day of the Yangcheng Auto Show.

There are more than 50 factory press conferences of various brands throughout the day, which makes all kinds of media busy.

The Citroen C5, which was just released last month, announced its price at the Yangcheng Auto Show, and the domestic mid-to-high-end car market ushered in a strong opponent.

The new Crown of Toyota in Chuncheng, which aims at the Audi A6, has also been officially launched, and whether it can succeed remains to be tested by the next market.

The new imported mid-size SUV, the Mazda CX-7, was also introduced by Chuncheng Mazda and officially launched in China, launching an impact on the mid-size SUV market.

Shortly after the launch of the new Lyx, Subaru Motors once again announced the launch of the new Outback model in Huaxia at the auto show.

In addition, the Great Wall Lingao, Chery Riich G5, Changan Yuexiang hatchback, JAC and Yue sedan are all new heavyweight new models, and the debut Southeast V3 Lingyue CVT model with CVT continuously variable transmission has also announced pre-sale prices.

Luxury brands from the European continent such as Mercedes-Benz, BMW, Porsche, Ferrari, Maserati, Rolls-Royce, Lamborghini, Bentley, Jaguar, Land Rover and more feast visitors' eyes.

Lexus, Infiniti, and Acura, the three major Japanese luxury brands, also made a collective appearance.

Coupled with the local luxury brand Xingchen Automobile in China, the luxurious, aesthetic and dynamic charming atmosphere created by the luxury brand booth is also unforgettable.

In addition, what attracted Cao Yang's attention more was electric vehicles.

Nissan's global concept car NUVU, debuted at the Yangcheng Motor Show.

Known as an "oasis of mobility", this compact electric concept car tailored for future city dwellers has become Nissan's representative in terms of new energy technology.

Toyota's three concept cars, which combine dynamic, dynamic and technological features, include the FT-EV electric vehicle equipped with a new electric motor and lithium-ion battery, the Hi-CT with plug-in hybrid technology, and the FT-HS sports car developed with advanced hybrid technology.

Yangcheng Trumpchi sales are very hot Trumpchi S, which naturally attracts a lot of people's attention.

As for BYD, which is at the forefront of domestic electric vehicle research and development, this time in addition to the F3DM, which has been successfully launched, there are also F6DM and e6 pure electric vehicles that will be mass-produced.

It can be said that BYD's ambitions in new energy have been initially revealed.

In this auto show, in addition to the car models that attracted countless people to take pictures, there were also a lot of celebrities.

The magic capital GM even invited the actor of "Prison Break", "heartthrob" Miller, to the Chevrolet booth, which attracted an exclamation from "fans".

The different auto shows let everyone see a different China.

In the future, the impression of China in all countries in the world needs to be constantly updated.

"Mr. Wang, this time Future Auto didn't show its own concept car, it seems that Mr. Cao has hidden the relevant information of Future Car very deeply."

For such an important event, Wu Huabao must have to accompany Wang Fu to participate.

As a car company that focuses on new energy vehicles, Wu Huacake attaches the most importance to the plug-in hybrid vehicles and electric vehicles displayed by various car companies.

In his opinion, these models are BYD's real opponents in the future.

Now the best-selling Trumpchi S on the market has been bought by BYD before, dismantled and analyzed, I don't know how many times, so there is naturally nothing particularly good-looking today.

Although Nissan and Toyota also demonstrated electric vehicle-related technologies and products, it seems that they will not be mass-produced so soon, let alone introduced to Huaxia so quickly.

In this way, the threat to BYD is basically negligible.

The future car that BYD attaches the most importance to, this time the auto show did not come up with any substantive products.

It just occupies a small exhibition hall next to Xingchen Automobile and Jaguar Land Rover, showing its corporate philosophy and relevant information about Nanshan Battery.

What Wu Huabi wanted to see, he naturally didn't see it.

"I don't think they'll be able to launch a production product of the future car until the end of next year, so I don't think the prototype has been made yet."

"You can't show the clay model, can you?"

Wang Fu combined his understanding of the future car and gave relevant speculations.

Since Nanshan Group has established a separate electric vehicle brand such as Future Automobile, it will definitely make a big move.

There is no movement right now, which means that the relevant action is still in the pipeline.

Wang Fu is very clear about the time it takes to develop a new model, so with a little extrapolation, you can get some answers.

"The difference between the price of our e6 after subsidy and Trumpchi S is not particularly large, and the main opponents should still be them."

"The electric vehicles of the future car, according to the past style of Nanshan Group, should take the mid-to-high-end route, and I estimate the price after subsidies to be more than 300,000."

"In this way, it is unlikely to be used to impact the taxi market."

Wu Huabian found that he didn't know how to talk about the topic he raised, so he quickly changed the focus of the chat.

After all, for BYD, in addition to the F6DM, the blockbuster product of this auto show is the E6.

E6As a pure electric crossover independently developed by BYD, it is compatible with the design concept of SUV and MPV, with a driving range of more than 300Km, although it is not as good as Trumpchi S, but it is also very good in the industry.

The E6 can use 220V civil power supply for slow charging, and the fast charging is 3C charging, which can fully charge the battery by 80% in about 15 minutes.

If it weren't for the emergence of Nanshan Group, E6 would definitely be a more mileage-based product in the Huaxia automobile market.

In fact, at today's auto show, the E6 has also attracted a lot of attention.

In addition to the domestic audience, even the senior executives of Toyota, Nissan, BMW and other companies also went to visit.

No matter what time it is, the concept of new energy vehicles is still relatively popular.

Even if it is the current new energy vehicle, it is far from being comparable to the future generations, and it is also the darling of the media.

"The layout of Nanshan Group is imaginative, but in the end, it often has a result that is beyond everyone's imagination."

"They already have Xingchen Automobile and Jaguar Land Rover, and have a joint venture with Chuncheng Automobile Group in Nanshan Hongqi, and also cooperate with Yangcheng Automobile Group to produce Trumpchi S and electric buses."

"This is not enough, I have set up a future car to specialize in the production of electric vehicles, this layout makes people a little bit unsure of how to describe it."

"It stands to reason that if you engage in high-end electric vehicles, you can directly engage in the platform of Xingchen Automobile and Jaguar Land Rover, and the advantages are more obvious."

"If it is low-end, the products of Yangcheng Trumpchi and Nanshan Hongqi should be able to meet the requirements."

"Unless Mr. Cao wants to build a mid-to-high-end model that connects the past and the next, specifically to promote electric vehicles."

Wang Fu's analysis is basically closer to the truth of the matter.

However, before the products of the future cars are actually introduced to the market, all the analysis is just speculation.

Even within the Nanshan Group, many people are not very clear about the positioning of future automobiles.

"Nanshan Group now attaches great importance to the three electric products, and the capacity planning of Nanshan Battery is being done in the direction of the first in the country from the beginning."

"Even the equipment of the battery production line is personally carried out by Nanshan Equipment."

"Obviously, Mr. Cao should attach great importance to the battery industry."

"This also indirectly shows that our company's new energy strategy is very promising, Mr. Wang, you and Cao always have the same hero."

As she spoke, Wu Huapan couldn't help but pat her ass.

In any business, if you can't speak and want to climb very high, it's very difficult.

Unless you're really a technical genius, that's a different story.

"The development speed of Nanshan Group is too fast, and we are about to lose track of the rhythm."

"If I'm not mistaken, Jaguar Land Rover's Magic Capital plant will soon be in production."

"Nanshan Semiconductor's wafer factory is almost complete."

"Nanshan Carbon Fiber is in Chang'an City, and is starting to build a new carbon fiber factory, and its production capacity is directly the world's first."

"This year, the sales of Xingchen Automobile and Jaguar Land Rover are also rising, and it is estimated that the turnover of Nanshan Group can exceed the 500 billion yuan mark."

When Wang Fu said this, his eyes couldn't help but show a trace of envy.

500 billion industrial enterprises!

In the whole of China, can you still find a second one?

The most important thing is that people are all high-quality development, what to do, and what to be proficient in.

In this regard, Wang Fu sighed to himself.

It is also slowly realized that the gap between everyone, in the face of the affairs of Nanshan Group, Wang Fu's mentality is much more stable.

It's not okay if it's unstable!

And just when everyone is paying attention to the Yangcheng Auto Show, Nanshan Group, which has a big business, is going to participate in another important event at this time.

(End of chapter)