Chapter 573: Black Technology! Another pain point has been solved!
In 2009, the popularity of electric vehicles was far from being comparable to that of 2023.
However, during this time, Nanshan Battery was also completely famous in the automotive industry in Huaxia.
As the general manager, Lin Cheng naturally also has some new ideas.
"Mr. Cao, our 12V lithium iron phosphate battery system, after years of research and development accumulation, now has the technical conditions for mass production and loading."
"As long as there is a need, all Xingchen cars that will be produced from next year can use lithium iron phosphate batteries to completely solve the problems brought by lead-acid batteries to car owners."
Lin Cheng happily came over to report good news to Cao Yang.
During this time, Nanshan battery has begun to exert its strength.
Lin Cheng's position within the Nanshan Group is naturally rising.
In the era of fuel vehicles, the power heart of the car is the engine. If you want the engine to work, you need a lighter to wake the engine up and drive it to work.
This lighter is the starting battery, which is also commonly called the storage battery.
A battery is a battery that can provide a large amount of current and release a large amount of electrical energy in a short period of time.
During the start of the car, it drives the engine by providing instantaneous high current.
At present, batteries made of lead-acid materials are the mainstream in automobiles, even in luxury cars.
Since the invention of lead-acid batteries in 1859, in the past 100 years of the development of the automobile industry, relying on stable R&D and manufacturing experience, lead-acid batteries have high reliability and relatively low cost, and have been widely used in the production and manufacturing of vehicles.
However, lead-acid batteries also have their drawbacks that are always difficult to overcome.
On the one hand, lead-acid batteries have a low energy density, batteries of the same volume can provide less electrical energy, and in the process of charging and discharging, lead-acid batteries have a short service life and need to be replaced regularly.
On the other hand, in harsh environments such as high temperature and low temperature, the battery is also susceptible to damage, which affects its performance and service life.
This is also why many vehicles are prone to emergencies such as failure to ignite in the cold environment of winter, and sudden failure of the battery to break down.
Generally speaking, in the full life cycle of the vehicle, the lead-acid battery needs to be replaced every three years or so, and the cost is 300 to 600 yuan.
In the event of an emergency where the battery is dead or the vehicle breaks down due to damage, there is an additional fee.
Even if you don't use the car occasionally, after you put it in the parking space and don't drive it, you won't be able to start it after a month.
For quite a few people, this is really a bit of an annoyance.
As for spending money to replace it in various years, it is not so uncomfortable.
In order to reflect the difference of Xingchen Automobile, Cao Yang talked to Lin Cheng about the idea of replacing lead-acid batteries with lithium iron phosphate batteries two years ago.
Although it is not a particularly core and key technology, it is indeed a technology that is rarely adopted by other car companies.
To this end, Lin Cheng also set up a special development team for testing.
After all, the replacement of the battery may seem like a replacement battery, but it is not exactly.
Some of the software of the related electrical system also needs to be updated synchronously, which requires Nanshan Battery and Nanshan Auto Parts to be jointly developed.
Even the bracket for the battery needs to be redesigned and developed.
Now the work is finally done.
"After using lithium iron phosphate batteries, is there any obvious change in the whole?"
Cao Yang put down the pen in his hand and listened to Lin Cheng's report with great interest.
In addition to mentioning this project, he did not actually participate in the research and development, which was done by Nanshan Battery himself.
The entire Nanshan Group can be regarded as slowly forming its own R&D capabilities.
"The weight of lead-acid batteries is generally more than 10 kilograms, which increases the energy consumption of the whole vehicle and is also contrary to the goal of lightweight the whole vehicle."
"Lithium iron phosphate batteries have a higher energy density, and the minimum weight can be only 2 kilograms, which has the advantages of lightweight and miniaturization, which is conducive to the flexible layout of the vehicle and further reduces the energy consumption of the vehicle."
"And the lithium iron phosphate battery has a cycle life of more than 3,000 times, which can be equivalent to the life of the whole vehicle, and does not need to be replaced during the use of the vehicle, and the whole life cycle can save customers one or two thousand yuan in car maintenance costs."
"In addition to this, we have done an additional development for hybrid and electric models."
"The role of traditional lead-acid batteries is only an independent ignition, while the design of our lithium iron phosphate battery is to incorporate the ignition into the intelligent control system of the whole vehicle, which is a pioneering intelligent management of the starting battery."
"We have equipped the starter battery with a BMS battery management system, which is able to detect battery indicators in real time and manage them dynamically."
"When the battery is too low, another power battery in the car can charge it, so as to avoid the battery loss and the vehicle cannot start."
"It can be said that although this technology is not a big technology, it can even be said to be a small technology, but for passenger cars, it is a big breakthrough and solves another pain point in the industry."
"If the vision is broadened from the user experience to the entire industry, lithium iron phosphate batteries, as an alternative, break the history of using lead-acid batteries in automobile manufacturing for more than 100 years, and promote the automobile industry to lead-free."
"This is also a practice of energy conservation and environmental protection, which can be used to publicize."
Lin Cheng is obviously very satisfied with the lithium iron phosphate battery.
Although the cost will rise a little, for Xingchen Automobile, the cost increase of hundreds of yuan is nothing at all.
On the contrary, the pain points of consumers have been solved, which has made the charm of Xingchen Automobile higher, which is a practice worthy of support and encouragement.
"This change point is indeed worth publicizing, and you will talk to Zeng Tingting later, so that the sales department can make good use of this information."
"Starting from January 1, 2010, all Xingchen cars will be equipped with lithium iron phosphate batteries, and Jaguar Land Rover will also switch to lithium iron phosphate batteries from the second half of 2010."
"I can even ask Autohome to do a special topic and introduce the importance of this technological innovation to you in detail."
"In order to improve the user's car experience and make more contributions to environmental protection, we have developed lithium iron phosphate battery technology at any cost, and become the first manufacturer in the industry to use lithium iron phosphate battery, which is a responsible and effective enterprise practice."
Cao Yang is well aware of the importance of publicity.
In order to continuously enhance the brand power of Xingchen Automobile, it is necessary to continue to publicize.
It is also necessary to continuously launch various black technologies to make consumers full of expectations for Xingchen Automobile.
Lithium iron phosphate battery, for the current automotive industry, it is not too much to describe it as black technology!
With Cao Yang's words, soon, Nanshan Group took action.
The official micro-accounts of Xingchen Automobile and Jaguar Land Rover have also announced that they will use lithium iron phosphate batteries to replace traditional lead-acid batteries next year.
The above analysis of Autohome explains the importance of this change to car owners and society.
As a result, Nanshan Group's "black technology" soon spread throughout the industry.
"Mr. Cao, if our lithium iron phosphate battery wants to be used by our BMW cars, how long will it take to complete the relevant technical development?"
BMW, which has been paying close attention to the movements of Nanshan Group, naturally saw the relevant news.
Phillips discussed with Amoha, and then reported to the headquarters, and got the result that Huaxia BMW tried to use lithium iron phosphate batteries first.
If it works well, BMW models around the world will use lithium iron phosphate batteries.
That's a big deal.
And it is also a large list exclusively supplied by Nanshan Battery, which is worthy of Cao Yang's attention.
"We have been developing the technology of lithium iron phosphate battery for several years, and the basic development work has been completed."
"If BMW's models are to be equipped with this product, they only need to do adaptive development with relevant electrical components, and it will take a few months to complete."
"Of course, it's just based on the fact that you use Nanshan Battery's standard products."
"If you need a new design, then it will take at least a year."
Regarding Phillips's call, Cao Yang was not surprised at all.
After adding a few hundred dollars, it can greatly improve the user's experience and solve a pain point, and BMW has no reason not to be interested.
Even later, more car brands will take the initiative to find Nanshan Battery and look for relevant cooperation solutions.
Of course, it is not excluded that some manufacturers are going to cooperate with other battery manufacturers to develop lithium iron phosphate battery solutions together.
But no matter which one it is, there is definitely no way to surpass Nanshan Battery in QCD.
After all, this first-mover advantage is not so easy to surpass.
Especially in terms of cost, Nanshan Battery has formed a capacity advantage.
It may be very difficult for other manufacturers to make a lower cost than Nanshan battery.
There is no hope, at least for a short time.
If a battery is 700 yuan and 800 yuan different, then some OEMs can ignore this gap.
But if it is a gap between 700 yuan and 1500 yuan, or even a gap between 700 yuan and 2000 yuan, then few OEMs can ignore it.
In addition, when Nanshan Battery developed lithium iron phosphate batteries, it also registered many related technical patents.
It is also more difficult for other companies to circumvent these patents.
As the first person to eat crabs, the number of registered patents is completely incomparable with those who come after it.
This basically puts an end to the interest of many overseas battery manufacturers to enter this market.
"In a few days, our technicians will personally go to the site of Nanshan Battery for inspection and communication, and we will discuss how to use lithium iron phosphate batteries in BMW models as quickly as possible."
Hearing what Cao Yang said, Phillips quickly made up his mind.
This black technology must be used by BMW.
Even if they were hacked by Nanshan Battery, they recognized it.
Even, after seeing that Xingchen Automobile and Jaguar Land Rover released a Weibo that lithium iron phosphate batteries will be used to replace lead-acid batteries next year, netizens are full of likes and praises, BMW also can't wait to announce on the official Weibo that its own models will also be equipped with lithium iron phosphate battery technology in the second half of next year.
This wave of hot spots can be regarded as being smoothly rubbed by BMW cars.
BMW, as an old rival of Mercedes-Benz, is naturally anxious as soon as they are officially micro-swayed.
"Yang Ming, now the lithium iron phosphate battery has suddenly become so hot, as if this is how high-tech, do you think consumers really care about this technology?"
Mercedes-Benz does not have a R&D department in Huaxia, and the technical department of Imperial Benz has no development capabilities.
Therefore, if the battery of the model produced on the imperial Mercedes-Benz is replaced with a lithium iron phosphate battery, then the headquarters must cooperate with the relevant work.
With August's understanding of the people at headquarters, it is estimated that this matter will not go so smoothly.
After all, the arrogance and stubbornness of the gang of "hillbillies" at the headquarters are well known to everyone.
"In today's cars, lead-acid batteries need to be replaced after a few years, and the most important thing is that sometimes you don't know what is bad about it, when it needs to be replaced, and it is more common to cause temporary breakdown."
"And then at very low temperatures, sometimes lead-acid batteries fail."
"What makes some people even more dissatisfied is that if they don't drive for a period of time, they need to start the car regularly and let it charge the battery, which is very troublesome."
"But lithium iron phosphate batteries do not have these problems, which is really attractive to many people."
"Especially some female drivers, who don't know how to drive, naturally hope that the car is as easy to use as possible, and don't toss themselves."
Yang Ming himself is also a veteran driver, and he is naturally very clear about the pain points of consumers.
Obviously, the lithium iron phosphate battery made by Nanshan Group is still very much to his appetite.
He even thinks that Mercedes-Benz should immediately start turning all lead-acid batteries into lithium iron phosphate batteries, which is a matter of a few hundred yuan anyway.
For a luxury car like Mercedes-Benz, the cost of a few hundred yuan is nothing at all.
"I think there are quite a few people on the Internet in Huaxia who say the same, and even lithium iron phosphate batteries are on the hot search on Weibo."
"But I think the people at the headquarters are used to using lead-acid batteries, and other car companies in the world are also using lead-acid batteries, I don't think they will easily change their minds so quickly."
August sighed, feeling a little big.
The problem of lead-acid batteries, if there is no lithium iron phosphate battery, it is not a problem at all.
After all, everyone is using it, and all models face this problem.
That's no problem.
Now it's different, Xingchen Automobile and Jaguar Land Rover have begun to use lithium iron phosphate batteries, and BMW has also officially announced that they will switch.
In this case, if there is still no change in Mercedes-Benz cars, it may be disliked by some consumers.
This is something that is completely to be expected.
"The enterprises under the Nanshan Group can not only produce lithium iron phosphate batteries, but also most of the parts on the car."
"Those electrical appliances that need to be used with batteries can also be produced by Nanshan Group."
"If the headquarters does not agree to cooperate with us to switch the battery, can we consider cooperating with the Nanshan Group, and directly hand over the battery and related parts to the Nanshan Group to do it, and switch together as a whole, so that there is no need for the help of the headquarters."
Yang Ming made a bold suggestion.
This suggestion is, to a certain extent, a rubbing of the rules.
Therefore, August raised several questions as soon as he heard this, "It is theoretically feasible to do this, but there will be a situation where the drawings do not match the real thing, after all, our drawings are drawn by researchers from the German headquarters." ”
"Now they don't cooperate with the revision of the drawings, and we have to replace the parts, then there will be problems."
For most joint ventures, the right to modify drawings is on the R&D side of the foreign shareholder.
The joint venture is more of a production plant.
There are a lot of things you just want to do, and there are a lot of constraints.
However, since Yang Ming has put forward this suggestion, he naturally has his own solution.
"If we don't do anything, there will naturally be a situation where the drawings and the real thing don't match."
"But we can ask the technical department of Imperial Mercedes-Benz to come up with some tentative drawings of relevant parts."
"According to the company's work process, the technical department of the joint venture company has the right to produce tentative drawings."
"Of course, theoretically, the use of the tentative drawing should not exceed half a year, and the content of the tentative drawing should be reflected on the official drawing within this time by contacting the German headquarters."
"But we can re-issue the tentative diagram every six months, or even use it all the time."
As soon as Yang Ming said this, August probably understood his plan.
This is to directly abandon the headquarters and switch the lead-acid battery to lithium iron phosphate battery on the domestic models in the Chinese market.
Considering the particularity of this approach, August didn't dare to completely agree, but he couldn't think of a better way, so he said: "Then take out the E-class domestic models for piloting, and if the market response is better and there is no problem with the operation, we will engage in other models." ”
"When the time comes, we can also find a way to persuade those designers at the headquarters to let them modify all models directly from the source to lithium iron phosphate batteries."
Conduct a model pilot first, see how good the effect is, and then consider promotion.
This method often used in China, August can be regarded as having learned.
Compared with the positive actions of BMW and Mercedes-Benz, other independent brand car companies and joint venture car companies have moved a little slower.
The price of a part will increase by a few hundred dollars, which is quite considerable.
If there are no competitors to use it, no one wants to start it.
After all, Xingchen Automobile, Jaguar Land Rover and BMW are all luxury brands that can easily bear this part of the cost increase.
But other domestic models are not.
Of course, among these car companies, there is a more special existence.
That's BYD.
"Lao Lu, we just set up a project to study lithium iron phosphate batteries last month, and as a result, Xingchen Automobile directly began mass production."
"Why do you say that Nanshan Group always does everything faster than us?"
Wang Fu complained a little distressedly.
Wang Fu, who started as a battery, has long been unaccustomed to the inefficiency of lead-acid batteries.
So this year, he officially asked Lu Faxiang to set up a research group to study how to use lithium iron phosphate batteries to replace lead-acid batteries.
According to his plan, the project is expected to take two or three years to produce results.
Who knows that not long after the start of this project, someone began mass production of lithium iron phosphate batteries.
The feeling of a fist hitting the air is really uncomfortable.
"Mr. Cao's vision is very admired by the entire automotive industry."
"Nanshan Group now has a large number of R&D personnel, and it is not particularly strange that they can arrange personnel to study lithium iron phosphate batteries in advance."
"In the whole of China, the technical reserve level of Nanshan Group is definitely the highest, and we can't compare with others in this regard."
"However, the results of Nanshan Group can be regarded as proof of the correctness of the project arranged by Mr. Wang, so that we can develop our own lithium iron phosphate battery faster."
"In the future, the space of this market is very huge, which can fully accommodate us and Nanshan Battery."
Lu Faxiang could only find some reason to comfort himself at this time.
What else?
Is there to find life or to complain like a resentful woman?
Obviously, none of this is the solution.
"What you said is also right, Cao Yang's vision, I also sigh to myself, the key is that his technical level is bottomless, and no one knows where the upper limit of his talent is."
"In just ten years, Nanshan Group has become the largest private industrial enterprise in China, and has mastered a bunch of core technologies."
"Lithium iron phosphate batteries will definitely be accepted by more OEMs in the future, and we will find a way to get a few samples of Nanshan batteries to study them, and launch our lithium iron phosphate batteries as soon as possible."
"Then, in addition to using our own models, we can also consider supplying them to other manufacturers."
At this time, BYD's various parts divisions were mainly for the company's internal services.
However, Wang Fu felt that he could take the opportunity of lithium iron phosphate batteries to start BYD's parts companies to go out.
Only enterprises that can withstand competition in the market are truly competitive enterprises.
Otherwise, simply relying on the support of the parent company will definitely lose its competitiveness in the end.
In this regard, Toyota and Honda are very typical representatives.
Toyota's Denso, Aisin, and Toyoda Gosei companies are competitive and able to get orders from the market.
However, Honda's Keihin, Showa, Nisshin, Feng Giken and other companies can only rely on Honda to give orders to survive, and it is completely uncompetitive to pull down the market, and in the end they can only cooperate with Hitachi and merge several companies into Hitachi.
It's also a shame.
Wang Fu can now realize that the company's parts companies need to compete in the market and work hard, which can be regarded as a good vision.
"Indeed, there are more than 10 million cars in Huaxia alone a year, which is more than 10 million batteries."
"If you count the world, it is tens of millions of batteries a year, even if we share them with Nanshan Battery, we can support everyone."
Thinking of this, Lu Faxiang is motivated again!
This kind of black technology, BYD also wants to have it!
You have to have it!
(End of chapter)