The topic of lithium iron phosphate batteries is very hot, but the only ones who have taken the initiative to cooperate with Nanshan Battery have so far been BMW and Mercedes-Benz.

Cao Yang was naturally dissatisfied with this result.

There are good things, and everyone doesn't use them, what does that mean?

"Mr. Lin, those independent brands and joint venture car companies have not found you to communicate about lithium iron phosphate batteries?"

Cao Yang turned the pen in his hand with his right hand, and quickly thought about how to force various OEMs to accept lithium iron phosphate batteries.

The battery industry is very promising, Nanshan battery has consumed so much manpower and material resources, it is natural to become bigger and stronger as soon as possible.

But now only BMW and Mercedes-Benz are responding positively, so how can it be done?

Don't look at the fame of BMW and Mercedes-Benz, which are very loud.

But in terms of the number of units sold, the two of them are really not enough.

Volkswagen, GM, Ford, Toyota, Honda, ......

Which doesn't sell a lot more than them?

For Nanshan Battery, it is obvious that we hope that everyone will switch to lithium iron phosphate batteries.

Even if these manufacturers don't buy Nanshan batteries, it is better than continuing to use lead-acid batteries.

"Mr. Cao, when we communicated with Autohome before, we had already roughly talked about the cost of lithium iron phosphate batteries."

"Although there is a little difference in the demand according to the model, the cheapest will not be less than 700 yuan, and the expensive one can go to more than 1,000 yuan."

"As for lead-acid batteries, purely from the perspective of procurement costs, the cheap ones are less than 200 yuan, and even a hundred yuan can be bought if they are large."

"Even if it's expensive, it won't cost 500 yuan."

"In this case, if the battery is replaced, the cost of the battery itself will rise by hundreds of yuan, and for many car companies, it must be possible not to replace it."

"After all, most of the competitors in the market have not been changed, and even if consumers have opinions, they will not give up buying a car because of this problem."

Lin Cheng can be regarded as having a very accurate mentality of those OEMs.

For example, for a large automobile group that sells seven or eight million vehicles a year, each car will rise by a few hundred yuan, and it will cost dozens of dollars in a year.

Who will?

And that's just a one-time loss.

There is another loss that is also very huge, and that is the loss of sales of aftermarket parts.

People who have a car basically have a feeling that when they go to a 4S shop to repair a car or replace parts, why is it so expensive?

Actually, there's nothing wrong with this feeling, it's just that expensive!

For example, a lead-acid battery, the main engine factory spent 150 yuan to buy it back from the supplier.

Then when it is sold to a 4S store, it may be sold for 250 yuan.

When the 4S store sells it to consumers, it will sell for 350 yuan, or even 450 yuan.

The final price that this consumer bears may be several times worse than the cost of this part.

The most expensive ones in the middle are the profits of OEMs and 4S stores.

Even if the battery is only replaced 3 times in the life cycle of a car, it is a very considerable income.

If the lead-acid battery is replaced with a lithium iron phosphate battery, and there is no need to replace it for the rest of your life, then there will be no income in this income?

With such a calculation, the main engine factory must be even more reluctant to replace.

"Since those OEMs don't have the enthusiasm to take the initiative to replace, then we have to find a way to force them behind our backs."

"Otherwise, who will we sell the products to when the special lithium iron phosphate battery factory we are going to build now?"

"If they don't use it, they force them to use it!"

Cao Yang is not a good man and a woman, this kind of good thing, then there must be a way to promote it.

It is not simply for the sake of consumers, but for the further expansion of Nanshan battery's production capacity.

The more batteries you produce, the more experience you accumulate, and the more beneficial it will be for the development of new technologies.

Otherwise, without a certain amount of product accumulation, relying solely on research in the laboratory, the effect will be discounted.

Nanshan Battery is a trillion-level enterprise in the future, and it can't be too important to pay attention to it.

After listening to Cao Yang's words, Lin Cheng was also looking forward to how the group would force the main engine factory to use lithium iron phosphate batteries next.

……、

Cao Yang did what he said, and after making a phone call with Lin Cheng, he began to act.

He first called Zhu Zhengfeng.

After all, Nanshan Hongqi is a joint venture between Chuncheng Automobile Group and Nanshan Group, and Cao Yang chose it as the first breakthrough and as a target to stimulate other car companies, and he must communicate with Zhu Zhengfeng first.

"Mr. Zhu, Nanshan Hongqi has entered the fast road of development since the beginning of this year, but there is still a relatively large gap compared with independent brands such as Chery, Geely, and BYD."

"We need to seize every opportunity to increase everyone's recognition of the Nanshan Red Flag and increase its popularity."

Cao Yang said this, naturally there is no problem.

However, Zhu Zhengfeng felt a little foggy when he heard it.

What does that mean?

That's all it takes to call yourself out of the blue?

"It's true, although we now have two models that sell well, but because the price is not advantageous compared with other independent brands, and even more expensive, so the sales volume is not special."

"If more people can recognize the Hongqi brand, then there will be no problem in becoming a car company with an annual output of more than 300,000 or even more than 500,000 vehicles in the future."

Although he couldn't understand what Cao Yang wanted to say to himself, Zhu Zhengfeng still followed Cao Yang's words and said.

Anyway, if Cao Yang had any purpose, he would definitely say it.

Sure enough, Cao Yang, who was precious to time, didn't go around in circles and started to get into the topic directly.

"During this time, Mr. Zhu must have heard about lithium iron phosphate batteries on the Internet, right?"

"At present, Xingchen Automobile, Jaguar Land Rover and Mercedes-Benz, BMW are all ready to start using lithium iron phosphate batteries to replace lead-acid batteries."

"This is perhaps a very monumental event for the automotive industry."

"From now on, cars that use lithium iron phosphate batteries no longer need to worry about the battery life and need to be replaced, and they don't have to worry about the car not being able to start after a month at home."

"I think Nanshan Hongqi can follow the use of lithium iron phosphate batteries, which will definitely greatly improve the goodwill of consumers, and even take this opportunity to market well."

As soon as Cao Yang said this, Zhu Zhengfeng immediately understood.

Feelings, this is marketing to get their own heads.

However, Zhu Zhengfeng can also understand Cao Yang's thoughts.

The superiority of lithium iron phosphate batteries is beyond doubt.

Otherwise, Mercedes and BMW would not have followed so quickly.

However, lithium iron phosphate batteries are more expensive and a lot, and the profits of Nanshan Hongqi are not very high.

As if feeling Zhu Zhengfeng's inner thoughts, Cao Yang continued: "Of course, the cost of lithium iron phosphate batteries will be higher than lead-acid batteries, as one of the shareholders, I can make the decision to let Nanshan Battery sell the battery to Nanshan Hongqi at cost price." ”

Cao Yang said that it was the cost price, but what is the cost price, and this is not how much Nanshan Battery said?

Anyway, as long as we make sure that the lithium iron phosphate batteries purchased by other OEMs from Nanshan Battery in the future are more expensive than Nanshan Hongqi.

In this way, Zhu Zhengfeng will never be able to refute his "cost price" statement.

After listening to Cao Yang's words, Zhu Zhengfeng thought quickly in his heart and agreed to this plan.

"No problem, I also agree with the use of lithium iron phosphate batteries in Nanshan Hongqi's new cars, so that consumers can see our sincerity."

"However, the relevant publicity needs Mr. Cao's help to say hello to Weibo and Autohome."

When Zhu Zhengfeng said this, it can be regarded as a small condition.

However, this condition is good for Nanshan Hongqi, and Nanshan Group itself is also one of the shareholders, so Cao Yang naturally has no opinion.

After all, even if Zhu Zhengfeng doesn't say anything about this matter, he still wants to say hello to Weibo and Autohome, and publicize the use of lithium iron phosphate batteries in Nanshan Hongqi as much as possible, otherwise how to bring excitement to other manufacturers?

If you don't stimulate everyone, how can more OEMs start to plan to use lithium iron phosphate batteries as battery products in the future?

"Mr. Zhu, this is my business, you just watch it."

"This money, Nanshan Hongqi is definitely worth it!"

After Cao Yang said this, he began to arrange this matter.

After Nanshan Hongqi's official Weibo officially announced that it would use lithium iron phosphate batteries to replace the current lead-acid batteries next year, Autohome immediately began to make efforts.

"In order to make more money, you don't need to have a good product?"

"Mercedes-Benz BMW Red Flag is already in action, what about other manufacturers?"

"Lithium iron phosphate battery, the gospel of consumers!"

"Analysis of the reasons why OEMs are reluctant to use lithium iron phosphate batteries!"

"Who's really thinking about the consumer? What is the answer for the auto giants? ”

……

A large number of articles have appeared on Autohome one after another, and on some forums, related posts are also analyzing lithium iron phosphate batteries.

There are even some "radical netizens" on the forum to crusade against Volkswagen, GM, Toyota, Honda and other scenes that have not officially announced the use of lithium iron phosphate batteries.

In just two days, public opinion on the Internet has completely changed.

"Tariq, isn't there a conclusion on Volkswagen's side yet?"

"I think even if the Volkswagen brand is not used for the time being, at least the Audi brand cannot do without lithium iron phosphate batteries, otherwise we will not have any advantages in the face of competition from Mercedes-Benz and BMW."

Nanshan Hongqi has officially announced the use of lithium iron phosphate batteries, and An Tiecheng, as the general manager of Chuncheng Volkswagen, naturally wants to persuade Volkswagen to adopt this new technology.

Like other joint ventures, Chuncheng Volkswagen's technology is in the hands of Volkswagen, and Chuncheng Automobile cannot be the master.

If Volkswagen does not agree, there is no way to change the battery scheme for Volkswagen's models.

If it had been a few days ago, An Tiecheng would have fallen.

Anyway, everyone doesn't use it, only Xingchen Automobile is unconventional, and the impact is not very big.

Even if Mercedes-Benz and BMW follow suit, things are still under control.

But when the Nanshan Red Flag also began to be used, and so much public opinion on the Internet began to ferment, he couldn't sit still.

He can already feel that if there is no reaction from the Volkswagen in Spring City, then maybe the next week, sales will start to decline month-on-month.

This is certainly something that is unacceptable.

"I'm still urging the headquarters, and frankly, the relationship between Volkswagen and Nanshan Group is not good."

"If you can not adopt it, the headquarters will naturally not adopt it."

"But we have also reported the latest situation on the Huaxia side to the headquarters now, and they should reconsider."

"However, it is very likely that even if you want to switch to lithium iron phosphate batteries in the end, it will not necessarily be so fast, and it may not necessarily use the Nanshan battery solution."

"I hope that you can also be prepared for this, and we also need to consider the next step of the publicity plan based on the situation within the company."

Tariq had a bit of a headache.

The market situation in Huaxia is much more complicated than he imagined.

He just wanted to have an easy few days, and it was difficult.

It's not like on the German side, where it's almost the same every month, just work in a step-by-step manner.

"I understand what you said, but now that public opinion is so intense, if we don't have any response, then it will definitely have an adverse impact on the development of the company."

"Rather than passively switching batteries in the end, it's better to be earlier, so that it can be well promoted."

An Tiecheng has gotten the news, and some domestic companies are ready to officially announce that they will start using lithium iron phosphate batteries on new models the year after tomorrow.

With a beginning, more people will follow.

When the time comes, the people who follow the trend very late will not be paid attention to at all.

"The truth is this, but only Nanshan Battery can do lithium iron phosphate batteries now, and how much money they sell is completely up to them."

"The relationship between Volkswagen and Nanshan Group has always been bad, and if it is very expensive to sell us at that time, will we also buy it?"

As soon as Tariq said this, An Tiecheng was also a little entangled.

The lithium iron phosphate battery is good, but he definitely doesn't want to be hacked by the Nanshan battery.

However, after thinking about it for a while, he found a way and said: "Nanshan Hongqi has announced that it will use lithium iron phosphate batteries, and I can inquire about the price of batteries they purchase when the time comes." ”

"Nanshan Hongqi is an investment enterprise of Nanshan Group, and it will definitely not sell at a high price."

"As long as the cost of the battery we buy back is not much more expensive than Nanshan Hongqi, I think it is acceptable."

"Besides, in the future, the domestic manufacturers who can do this kind of battery will definitely not be the only Nanshan battery, unless they want to do a one-time business, otherwise they should not do too much."

"Even if they do too much, after we make the official announcement, we will slowly switch, and then look for other suppliers at the same time, and the extra money we will pay in the end is very limited."

When An Tiecheng said this, Tariq couldn't refute it.

What he can do is to communicate with the headquarters as soon as possible so that the matter can reach a formal conclusion.

Otherwise, a lot of things won't be easy to do.

And just when the Chuncheng public began to struggle internally, Yangcheng Honda, which is also in Yangcheng, also officially announced that it would use lithium iron phosphate batteries.

It's like a new beginning.

Soon, Changan Ford and Modu General Motors also officially announced that they would use lithium iron phosphate batteries in the future.

Then Great Wall Motor, Chery Automobile, Geely Automobile and Changan Automobile have also officially announced that they will consider using lithium iron phosphate battery technology in the future.

Although not everyone has clearly announced their switching time, the attitude has been expressed.

The remaining car companies that have not expressed their opinions naturally have various actions.

"Mr. Wang, even if we have a battery sample of Nanshan Battery at that time, it will take at least one or two years to successfully imitate it."

"By then, there may be many competitors in the market who have started to sell new models with lithium iron phosphate batteries installed."

Lu Faxiang's words made Wang Fu's face turn ugly all of a sudden.

Naturally, he can't accept that BYD is lagging behind the industry.

This is very unfavorable news for BYD, which is developing upwards.

"Are you sure if we now announce that new models after 2011 will use lithium iron phosphate batteries?"

The most important thing at this stage is an attitude, as long as there is an attitude, it will basically not affect sales.

Therefore, Wang Fu is also ready to draw a cake for consumers first, and then talk about the difficulties in front of him.

"It should be possible, but the cost of our lithium iron phosphate battery is likely not to be lower than that of Nanshan battery."

"At that time, the price of a car may increase by about 500 yuan, even if the technology is more mature in a few years, the cost may still be two or three hundred yuan higher."

Lu Faxiang lowered his head a little ashamedly.

Even if your own technology lags behind the other party, the cost is still higher than others.

Replaced by a lot of bosses, it is estimated that they will directly choose to buy.

However, the battery is BYD's starting ability, and Wang Fu himself is also a battery expert, so it is naturally impossible to choose to buy batteries from outside suppliers.

Even if the relationship between Nanshan Group and BYD is relatively good, Wang Fu can't accept the use of Nanshan battery products on BYD's cars.

It's like Samsung's mobile phone, but the chip inside is designed by Huawei HiSilicon, can this kind of thing happen?

"Then selectively use it on some models first, and the low-end entry-level models such as F0 and F3 will remain unchanged for the time being."

"Wait until they're new, and then think about whether to replace them."

Wang Fu soon adopted a more flexible approach.

In this regard, Lu Faxiang naturally has no opinion.

So soon, BYD's official Weibo also updated this information.

"Mr. Cao, so far, most of the car companies have officially announced that they will use lithium iron phosphate battery technology in the future, of which five OEMs have officially determined the time to come to the site for inspection, and the other six OEMs are also looking for us to understand the relevant situation."

"I think Nanshan Battery's battery factory can now start construction."

Lin Cheng is in a very good mood now.

Nanshan Battery's battery order will definitely be soft when the time comes.

And these orders are not only a lot in China, but also exported.

At that time, relying on the battery business alone, the turnover is expected to reach more than 100 billion.

For a battery company, this is definitely not a small amount.

The key is that the battery is just a small business of Nanshan Battery, and the main power battery is now starting to exert force.

Starting from this year, Nanshan Battery can confidently say that it is the world's largest automotive battery manufacturer.

And once this position is seated, it is very difficult for other manufacturers to surpass it.

After all, Nanshan Battery will not stand still and wait for other manufacturers to catch up.

"Start work as soon as possible, capacity planning should be bold, as long as the first phase of the factory has an annual output of 2 million lithium iron phosphate batteries, the second phase of the plant is best to be able to double, and then according to the acquisition of orders, consider the third phase of the plant."

Cao Yang is also in a good mood now, forcing it, and sure enough, it still has an effect.

This time can be regarded as an attempt by Nanshan Group to manipulate the trend of public opinion in the industry.

The results are obviously very wonderful.

"By the way, BYD Auto next door, I heard that they are also considering their own research on lithium iron phosphate batteries, and they are likely to become our competitors at that time."

"In terms of lithium iron phosphate batteries, we have built a relatively high patent protection wall, and it should be difficult for them to bypass our patents."

"I feel compelled to warn them not to take risks lightly."

Although Lin Cheng knows that BYD has a deep cooperative relationship with Nanshan Group, as the general manager of Nanshan Battery, he regards BYD Battery as his biggest competitor.

So he also attaches great importance to the news he received, and feels the need to warn the other party.

"If their lithium iron phosphate battery is used for BYD cars, then we can turn a blind eye, as long as it is not directly plagiarized."

"But if they are ready to supply to other OEMs, then whether it is BYD batteries or OEMs that use infringing products, we will make the other party pay!"

"This meaning can be passed on in time!"

Cao Yang gave his judgment without any hesitation.

The scale of BYD battery is not small, and it is obviously more difficult for them to buy batteries from Nanshan battery than to force them to eat Xiang.

So Cao Yang can tolerate the fact that they develop their own products and use them in their own cars.

But if you take it out to make money, or even grab orders with Nanshan Battery, it won't work.

Unless they are willing to spend more time to avoid all the patents of Nanshan Battery.

In that case, the cost will definitely be much higher than Nanshan battery!

Lithium iron phosphate batteries are more expensive than lead-acid batteries, and if a scheme different from Nanshan batteries is adopted, the cost will increase, and it is estimated that few OEMs are willing.

This can be regarded as forcing everyone to use the battery of Nanshan battery from another dimension.

(End of chapter)