It's been more than a year since Centron Motors acquired Jaguar Land Rover.

After completing the acquisition of Jaguar Land Rover, the powerful Cao Yang set a big plan to transfer Jaguar Land Rover's R&D center and production center to Huaxia.

To this end, Jaguar Land Rover has built a brand new factory in the magic capital.

After more than a year of construction, the plant is finally ready to go into production.

Jaguar Land Rover's sales in China have now stabilized at more than 10,000 units per month.

As a luxury car brand that relies entirely on imports, this achievement is already very dazzling.

Therefore, the construction progress of Jaguar Land Rover's Magic Capital factory has attracted more attention.

"Mr. Cao, Jaguar Land Rover's Modu factory plans to hold a commissioning ceremony on December 28, and the relevant preparations are already in progress.

"At the same time, Jaguar Land Rover's senior management will also be in attendance, and even the 2009 board meeting will be held in the magic capital."

"Did we go over two days in advance and rehearse the process of the commissioning ceremony?"

Mi Ying skillfully arranged Cao Yang's work.

As a qualified secretary, it is not as simple as coordinating meetings and organizing information.

Rather than a secretary, Mi Ying's role is more like an assistant to the general manager.

Of course, she herself holds the position of director of the general manager office of Nanshan Group, and she is considered an executive within Nanshan Group.

Even the general executives are polite in front of Mi Ying.

But few people dare to rely on the old and sell the old.

"There is no need for rehearsals, since it is a Jaguar Land Rover factory, it is enough to let Jaguar Land Rover people go to the stage when the time comes."

"At that time, I am more interested in how to distinguish the sales plan between the domestic Jaguar Land Rover and the imported Jaguar Land Rover, and how to make the sales of Jaguar Land Rover in China exceed 200,000 units as soon as possible."

Cao Yang is not so concerned about the ritual of empty heads.

What he wants is full control of Jaguar Land Rover, and when the time comes, Jaguar Land Rover can develop in the direction he wants, and that is a meaningful thing.

As for the order of speech for an offline ceremony and the like, it is completely irrelevant.

"Then I will communicate with Minister Zeng, and also talk to Mr. Pan of Jaguar Land Rover Huaxia, and arrange a special meeting to explain at that time."

If the boss wants to hear something, the people below will naturally report it as soon as possible.

The most important thing is what the boss values.

Mi Ying is still very clear about this truth.

While Cao Yang was seriously discussing Jaguar Land Rover's next move within the company, various media also received invitations to the commissioning ceremony of Jaguar Land Rover's Modu factory and the ceremony of the new car off the assembly line.

As one of the most special luxury brands in China, Jaguar Land Rover's new factory has naturally attracted the attention of many people.

In particular, with the construction of the new factory, the large-scale Asian R&D center next to it was officially completed.

In the future, Jaguar Land Rover's new models will continue to be transferred to the Asian R&D center for development.

Even if the Huaxia automotive industry has more actions this year, the completion of Jaguar Land Rover's magic capital factory and R&D center is a big event.

Therefore, all kinds of media are naturally very actively involved.

On the flight from Baiyun Airport to Pudong Airport, Lin Jiayan and Fang Dawen also exchanged the next arrangements in the high-end economy class of China Southern Airlines.

"Editor-in-Chief Fang, I think this time we have to find a way to get Mr. Cao to accept our interview, otherwise it will be very difficult to write new ideas in the article."

"Especially this time, Jaguar Land Rover should have invited all the mainstream automotive media in China, as well as some official media in the magic capital."

"In this case, if we want to stand out, we have to put something different."

"According to my understanding of Mr. Cao, he should attach great importance to the development of Jaguar Land Rover in China."

"As long as we grasp this important point and show that we are willing to actively cooperate with the relevant publicity, it should still be possible to get the opportunity to be interviewed."

Nanshan Group itself has a publicity platform like Autohome, such as Cao Yang's interview, which must give the opportunity to Autohome.

Therefore, NetEase Auto Channel can hardly find an opportunity to interview Cao Yang once a year.

However, Cao Yang is another existence in the Chinese automobile industry, which cannot be ignored.

Lin Jiayan really wanted to give him an interview.

Let's see what groundbreaking content Cao Yang can say to attract a wave of traffic to NetEase Auto.

"You can try it, according to the news I heard, this time the commissioning ceremony should not be arranged by Mr. Cao's speech."

"Then through an exclusive interview, it should be in line with the other party's idea to convey Mr. Cao's voice."

Fang Dawen thought about it and felt that Lin Jiayan's plan should still have the possibility of being realized.

And got the affirmation of her own editor-in-chief, Lin Jiayan also began to think about what questions should be asked at the time.

"This month, Imperial Capital Automobile acquired Saab and released its own high-end brand 'Senova', Xingchen Automobile and Jaguar Land Rover are now luxury brands belonging to China, and in a sense, Senova is also their competitor."

"I think we can rub the hot spot and use this topic as a starting point."

Regarding Lin Jiayan's plan, Fang Dawen has no doubts.

However, he also reminded him and said: "Everyone should be very interested in Jaguar Land Rover's future models that are ready to be localized, you can ask more questions in this regard." ”

"In addition, in the future, the relationship and positioning between Jaguar Land Rover and Xingchen Automobile should also be of interest to many people, let's see if Mr. Cao is willing to talk to us."

Fang Dawen chatted with Lin Jiayan about a few issues that he was more concerned about.

And just when a large group of people are very concerned about the commissioning ceremony of the Jaguar Land Rover Magic Capital factory tomorrow, Liu Tianwu's mood in Yangcheng is more complicated.

"Jaguar Land Rover's sales in China this year can exceed 100,000 units?"

"Yes, it is no problem to expect more than 100,000 units."

Luo Yi replied cautiously, he could naturally guess the reason why his leader was in a bad mood.

According to the sales price of Jaguar Land Rover's various models, even after localization, the average price of each car will definitely be more than 500,000 yuan.

If there are 100,000 vehicles a year, that is a turnover of 50 billion yuan.

In the future, Jaguar Land Rover's sales will definitely increase further, which means that sales will further increase.

Considering the influence of OEMs on the entire industrial chain, the contribution of GDP may be a direct doubling of the existence.

Even if Yangcheng's current GDP growth is very good, it will definitely not be too much.

Hundreds of billions of GDP!

There are still countless cities whose overall GDP has not yet reached this figure for the whole year.

Even Yangcheng has not yet entered the era measured in trillions.

"Xingchen Automobile's new factory construction work, you follow closely."

"The current car market is very hot, if there is demand in the market at that time, Xingchen Automobile has no way to supply so many products, it will be a pity."

"In addition, you will also report the progress of the new factory project of Future Automobile to me every month."

"The economic growth rate of Yangcheng next year depends on the development of these enterprises of Nanshan Group."

With a deep sigh in his heart, Liu Tianwu could only face reality.

After all, Yangcheng City has enjoyed the biggest dividend of the development of Nanshan Group.

It is obviously unrealistic to let Nanshan Group put all the industries in Yangcheng.

"Leader, I heard that Nanshan Battery has received a lot of OEMs in the past few days, and it seems that there are many big orders for lithium iron phosphate batteries."

"They are already working on the construction of a special production plant for lithium iron phosphate batteries."

"At that time, this factory will supply parts to domestic and foreign customers at the same time, and it may bring unexpected surprises to everyone."

Luo Yi hurriedly reported the good news he heard to Liu Tianwu.

The lithium battery industry closely follows the development of new energy vehicles and is a sunrise industry.

And this is also a business that Nanshan Group attaches great importance to, and the prospect is worth looking forward to.

"Let's arrange it, after New Year's Day, I will go to Nanshan Battery to inspect it and have a good exchange with them."

For the future development of the new energy industry, in fact, many people are now unmotivated.

Nanshan Group has a lot of layouts in this regard, and Liu Tianwu naturally wants to hear Cao Yang's opinion.

……

"Aimoha, Jaguar Land Rover's new factory in Modu is officially mass-produced today, and I heard that many media have been invited."

"According to what we know now, Jaguar Land Rover's sales in China this year are comparable to our BMW."

"But our Tiexi plant has just begun to be built, and next year's sales in China are likely to be led by Jaguar Land Rover."

"This is a relatively difficult thing to accept, and we need to think about some coping options in advance."

Phillips called Amoha to himself early in the morning.

In the entire Asia-Pacific region, sales in Huaxia have increased the fastest, so the main focus of Phillips, the president of the Asia-Pacific region, is also on Huaxia.

Previously, the best sales of luxury cars in China were Audi, and BMW was closely behind.

But Xingchen Motors appeared behind and soon achieved a counterattack.

Now Jaguar Land Rover, the former little brother, is also going to counterattack, which is something that BMW can't accept.

In particular, Land Rover was originally a subsidiary of the BMW Group.

When it was in BMW's hands, Land Rover did not develop well, so it was sold to Ford Motor.

In the hands of Ford, the life of the Land Rover has not changed for the better, which has made the hearts of BMW people balance a lot.

But now that Land Rover is in the hands of Nanshan Group, the situation has changed dramatically.

This is something that makes BMW people more uncomfortable.

Even if Xingchen Automobile surpasses BMW in Huaxia, they can still find some reasons to explain when they report to the headquarters.

But if Land Rover's performance in China surpasses BMW, it will be more difficult to find a suitable excuse.

"Jaguar Land Rover's current sales volume, ninety percent of the Land Rover SUVs are sold, and the proportion of SUVs in China's luxury cars is also rising."

"In our sales increase this year, the X5 has also contributed a lot."

"The next step should be to increase the sales of X7 and X3 as soon as possible, especially to promote the early production of the Tiexi plant as soon as possible, so that the X3 and X1 can be localized in the Tiexi plant."

"At that time, these two SUV models alone may be able to contribute to our annual sales of 100,000 or even 200,000 units."

"It's going to be very difficult for Land Rover to overtake us."

Amoha's statement, Phillips agreed.

But far water can't quench the thirst of the near.

According to BMW's pace of work, the Tiexi plant will not be put into operation until 2011 at the earliest.

So what about 2010?

Even if it was surpassed by Jaguar Land Rover in 2010 and BMW came back in 2011, it was an unacceptable result for Phillips.

"The share of the luxury car market, even if it grows, is relatively fixed as a whole."

"If Jaguar Land Rover can grow further, we have to find a way to achieve no less rapid growth than theirs."

"That's why we need to think about snatching a part of the market from Audi."

"Didn't the Audi Q5 encounter a lot of criticism some time ago? Let's see if we can find a way to make this matter hot again, and strive to make Audi's sales decline further next year. ”

Although everyone is a German car company, Phillips does not want to compete with Audi unless necessary.

But if he has to choose, he must choose to let Audi die.

"Well, I'll talk to the advertising agency, and they should have a solution."

"At the same time, the bidding for the Tiexi plant should also be closed as soon as possible."

"All our robot orders have been given to Nanshan Robotics, but I hope they can let Autohome support us more next year."

Amoha's proposal was immediately approved by Phillips, "That's right, we can't let Autohome publish our negative news next year, and then in terms of advertorials, I hope to reach further cooperation with them." ”

"Nanshan Robot still has a lot of status within Nanshan Group, and I believe that this is not a very excessive request, and Cao Yang will agree."

Phillips said this, and he breathed a sigh of relief in his heart.

However, next year is destined to be a very special year.

At this point, he already had a hunch.

……

The General Manager of Jaguar Land Rover Huaxia is also the General Manager of Jaguar Land Rover's Magic Capital Plant.

Pan Jianghui, who holds this position, is the main person in charge of today's commissioning ceremony.

Of course, there were also leaders of the magic capital who attended today's event, and half of the time of the entire commissioning ceremony was everyone speaking.

Fortunately, everyone is familiar with the process of this kind of activity, and it is not unacceptable.

After all the speeches, I invited everyone to visit the site.

Stamping workshop, welding workshop, painting workshop, assembly workshop, a complete production process required by the main engine factory, the magic factory is naturally very complete.

There is even a plot of land reserved next to it for the construction of an engine plant.

As long as the sales volume reaches a certain level, an engine factory can be built here, and the engine assembly of the province also needs to be transported from Yangcheng, which is more than a few hundred yuan in transportation costs.

"The equipment used in each workshop of our Jaguar Land Rover is basically the same as that of Xingchen Automobile, or it has been upgraded on the basis of Xingchen Automobile."

"In the whole of China, there is no car factory with a higher degree of automation than our Modu factory."

Pan Jianghui personally took everyone to visit the main workshops in the green channel.

Although Jaguar Land Rover's position within the Nanshan Group is not as good as that of Xingchen Automobile, it still attaches great importance to the construction of the factory.

Not only all the new technologies used in Xingchen cars, but also some innovative new generation equipment.

Today, only the planned BMW Brilliance plant in Tiexi can match the degree of automation.

This is also a kind of propaganda.

"Mr. Cao, many of the equipment in this factory are provided by Nanshan Equipment, and it doesn't look worse than imported equipment at all."

"That's pretty remarkable."

Wang Huiliang, as one of the facilitators of Jaguar Land Rover's Modu factory project, was also invited to attend the ceremony today.

Compared with the general factory in the magic capital where he stayed before, he could directly feel some gaps.

Especially in the welding workshop, except for the repair line, the production is fully automated, which is very different from the situation ten years ago.

Modu General is also preparing to build a new factory, so Wang Huiliang is still very serious when he looks at the production line today.

"Mr. Wang, I don't boast about this, Nanshan equipment's products, compared with imported equipment, are really good quality and cheap."

"Even if some customers do not use Nanshan equipment's products in the end, they also enjoy the dividends brought by Nanshan equipment."

"If many products are not Nanshan equipment can provide the same type of choice, the quotation of those international equipment manufacturers is not at the current level at all."

"It's like a welding robot, ABB used to sell three or four hundred thousand units, and even some special models sold seven or eight hundred thousand yuan."

"Today's entry-level welding robot only costs more than 100,000 yuan, and a slightly more high-end one is 450,000 yuan."

"This change is of great significance for the improvement of the level of industrial automation in Huaxia."

Don't be so humble when you shouldn't.

Cao Yang is relatively clear about this.

Nanshan Equipment is still counting on the crazy development of domestic automobile manufacturers to get a bunch of orders in the next few years.

At this time, it must not hurt to let everyone see how powerful it is.

"Indeed, more than eighty percent of domestic production equipment, whether it is an automobile OEM or a parts company, is imported, which is not a good thing for the stability of our automotive supply chain and the reduction of parts costs."

"Even to a certain extent, the localization of the equipment industry is of greater significance than the localization of parts."

Wang Huiliang is also an old man in the automotive industry, and he is naturally familiar with the relevant situation.

To make equipment products, the threshold is relatively high, and it has not been the most willing field in China.

When Modu General built the factory, more than ninety percent of the equipment was imported from overseas, and the cost was not low at all.

Now, if the new factory can use domestic equipment, in the case of performance improvement, the cost can be reduced, and he is naturally willing to promote it behind the scenes.

In addition to Cao Yang will introduce the equipment of Jaguar Land Rover Modu Factory to the people around him, Pan Jianghui, the general manager, also focused on the advancement of various equipment and processes when he took everyone to visit, so that everyone had a deeper understanding of the relevant content.

Since the afternoon of the same day, various media reports have begun to exert force.

Even if it is not an advertorial provided by Jaguar Land Rover, the articles written by various media themselves have attracted a lot of heat.

After all, Jaguar Land Rover's sales in China this year can reach more than 100,000 units, and it still has a certain influence on the consumer side.

Not to mention that Jaguar Land Rover, Autohome, and Weibo are all subsidiaries of Nanshan Group, and the relevant publicity cooperation is naturally higher.

After the news of the Jaguar Land Rover Modu factory was put into production, other car companies were naturally very concerned.

Mercedes-Benz, BMW, and Audi are now domestically produced.

At this time, it was Porsche's turn to get tangled!

"Mebona, do you think it's necessary to build a factory in Huaxia to localize Cayenne?"

Macht became president of Porsche only after Volkswagen acquired Porsche.

The people below naturally can't help but compare him with Wei Dejin before.

So Makht also wants to make a little bit of a difference.

BMW is going to build a new plant in China, and Jaguar Land Rover's plant in China is now in production.

What should Porsche do?

This is something that Makht needs to ponder.

"I think we may have to wait and see for a while."

"For Porsche, localizing production in China is not necessarily a good thing."

As soon as Mebona's words came out, Makht was stunned for a moment.

What does that mean?

Isn't localization necessarily a good thing?

As if sensing Macht's question, Maebona continued: "For Chinese consumers, buying luxury models has a strong face attribute in it. ”

"According to the current Chinese consumers' point of view, the luxury attributes of imported cars are higher than those of domestic cars."

"If we make Cayenne domestically, we won't necessarily make as much money as we do now."

"And in terms of sales, it doesn't necessarily have a particularly big contribution."

"After all, Xingchen Automobile, Jaguar Land Rover, Mercedes-Benz, BMW and Audi have all completed the preliminary layout in Huaxia, and it is still relatively difficult for us to break the game."

Maeboner expressed his opinions there without hesitation, and his thoughts were very clear.

For Chinese consumers, sometimes choosing Porsche is the style and price of others.

If the price is really low, maybe the sales will not be good.

Of course, if you can get a triple discount, then needless to say, it will definitely explode!

"After domestic production, sales will definitely rise, right?"

Makht didn't quite understand what Mebona was saying, and there seemed to be something incomprehensible in that sentence.

"Yes, after localization, eighty percent of sales will rise, but the price will definitely decrease."

"In the eyes of Chinese consumers, the face of domestic cars is not as good as that of imported cars, and their expectations for price reductions after domestic production are also relatively large."

"In this case, it is unknown how much sales will eventually increase and how much more money will be made."

"The most important thing is that our current sales in Huaxia cannot support the construction of a new factory."

It is clear that Mebona is opposed to building a factory in China at this stage.

In his opinion, it is enough to export models to the Chinese market.

There's no need to toss around like that.

"If we continue like this, then not only will the gap between us and Mercedes-Benz, BMW and Audi in China become larger, but also the gap between us and Jaguar Land Rover in the future."

"The board may not be satisfied with our performance at that time."

When Makht said this, Mebona didn't know how to refute it.

However, for Porsche, it is obvious that the decision to build a factory in China is not something that can be finalized in a day or two.

But at least this topic has been formally raised internally.

(End of chapter)