After the commissioning ceremony of Jaguar Land Rover's Modu factory, a grand banquet was held that evening to entertain various media and some guests.

At this time, there are not so many restrictions on eating and drinking, so the dinner party is very lively.

There were a lot of people from the city and the district who were in attendance.

Everyone is also full of expectations for the Jaguar Land Rover Modu factory.

The GDP data that Liu Tianwu would have calculated at the beginning, they would naturally calculate it.

It was only in 2006 that the GDP exceeded 1 trillion yuan for the first time, and last year it was only more than 1.4 trillion yuan.

The GDP growth rate of hundreds of billions is definitely a data worth looking forward to by departments at all levels.

Therefore, in the process of building the Jaguar Land Rover factory, the degree of cooperation on the part of the magic capital is also very high, which can be described as a green light all the way.

While everyone was paying attention to the news of the official commissioning of the Jaguar Land Rover Magic Capital Factory, Cao Yang and Jaguar Land Rover's senior executives officially held the 2009 Jaguar Land Rover Board of Directors in the newly built office building.

Some high-ranking officials who have never been to Huaxia have fully seen the prosperity of the magic capital and the great changes in Huaxia in the past two days.

Regarding the company's decision to shift part of its focus to the magic capital in the future, the resistance is not so strong.

However, there are definitely some people who do not support Jaguar Land Rover's focus on China in the future.

"The Huaxia market is now the world's largest car market, and it is in the overall interest of the company to build a factory here, so everyone supports this approach, and finally there is a beautiful factory now."

"However, the company's R&D work has always been placed in England, and it is acceptable to appropriately place part of the work related to mass production process improvement in Huaxia."

"But I don't think it's appropriate to put the research and development of new models in the future in the R&D center of Modu."

As one of the few remaining locals on Jaguar Land Rover's board of directors, President Ma Deren proposed to move Jaguar Land Rover's R&D center to Modu, maintaining only a small part of the R&D function in Anglia.

This naturally touches the bottom line of the local faction.

For a long time, many foreign companies have only regarded the factories in China as a sales market, and do not want to put their R&D work here.

Even in 2023, many parts giants' factories in Huaxia will not have R&D functions.

Dongying's parts companies are the most obvious in this regard.

It seems that after putting the R&D function in Huaxia, their own technology will be immediately learned by Huaxia people.

At this point, Cao Yang naturally did not allow Jaguar Land Rover to do the same.

Hollowing out Jaguar Land Rover and transferring it all to Huaxia to make it truly a subsidiary of Nanshan Group, this is what Cao Yang wants to do.

Now that the first step has been completed, Jaguar Land Rover's global president and R&D director are all from Nanshan Group.

But that's not enough.

If there is a way that is not of my race, its heart will be different.

Cao Yang will definitely hope that more Chinese people will join the management team of Jaguar Land Rover in the future.

At present, it is only Cao Yang himself and Pan Jianghui who have entered the board of directors of Jaguar Land Rover, which is certainly not enough.

So this time the board of directors was convened, and Cao Yang decided to come to a big purge to get rid of all the directors who were not with him.

Then, step by step, the senior management team will be replaced with people who listen to the command.

For Cao Yang, loyalty is more important than ability at this time.

In other words, executives who obey their own orders are the executives who are promoted first.

Otherwise, the stronger the ability, the greater the harm to the Nanshan Group.

So this time he put forward a very radical plan at the board of directors, or the research and development of major new models in the future will be put in Huaxia.

This is much more exaggerated than the rumors released before.

So immediately some people jumped out to oppose it.

"The car market in China is expected to exceed 20 million in the future, and Jaguar Land Rover's sales in China will exceed 200,000 in the near future, and it is likely that half of Jaguar Land Rover's sales will have to rely on the Chinese market in the future."

"In this case, the new models we develop must fully take into account the needs of Chinese consumers."

"And there is no solution that is more direct and better to understand the preferences of consumers than to directly put the research and development work in Huaxia."

"The fate of Jaguar Land Rover in the last ten years, I believe everyone is very clear."

"It is precisely because of such and such problems that it will be constantly sold by shareholders."

"It's only this year that it's profitable."

"We must cherish this opportunity to take off Jaguar Land Rover again."

When it comes to quarreling with others, naturally Cao Yang doesn't need to do it himself.

Pan Jianghui, the general manager of Huaxia, immediately stood up to refute after hearing the opponent's objection.

And his rebuttal naturally attracted several other localists to stand up and speak out.

A good board of directors turned into a debate.

"The reason why Jaguar Land Rover can have today's achievements is because it has a deep British luxury gene, if most of the research and development work is placed in China, then this luxury attribute will slowly disappear, which is very unfavorable to the long-term development of Jaguar Land Rover."

"In addition, the current R&D personnel are basically natives of England, and many people are reluctant to leave their homeland."

"In the future, the new models developed in Huaxia will definitely encounter various problems, and there is no need to make such an attempt so soon."

I have to say that this point of view is not without the slightest truth.

From the perspective of pure capital investment, Nanshan Group is really not necessarily necessary to toss like this.

But for Cao Yang, this problem obviously cannot be viewed in this way.

Jaguar Land Rover, that must belong to the Jaguar Land Rover of Nanshan Group, and Jaguar Land Rover belonging to Caoyang.

If you can't do that, you might as well let it go down!

Taking this opportunity to remove the disobedient and too thoughtful directors from the management team is also one of the purposes of Cao Yang's board meeting this time.

"Where the market is, our production and R&D will go, and this is what should be done under the market economy."

"Although the development of new models in the magic capital, there will be some problems at the beginning, but I think it can be completely overcome."

"In the first stage, it is not necessary for all R&D personnel to relocate to Huaxia, and even in the end, some personnel can be appropriately retained to stay in England to engage in R&D."

"However, the development of new models produced in Huaxia must be carried out in the R&D center of Huaxia, otherwise it will be a huge loss for the company to develop a product that does not meet the needs of the Huaxia market."

Pan Jianghui continued to argue with the others.

The morning went by.

By the afternoon, there was no longer any further debate about the R&D center.

However, the board of directors began to make a series of personnel changes.

Several directors who expressed objections in the morning were arranged to go to Tianzhu Branch, Deutsche Branch, Dubai Branch and other places to be responsible for developing local business.

From the point of view of the administrative level, it may not have been lowered, but it has left the headquarters, and its influence is limited to a local area.

Jaguar's personnel purge can be regarded as an official kick-off.

This time, Cao Yang directly transferred ten department heads from Xingchen Automobile to Jaguar Land Rover as the heads or deputies of various departments.

He was determined to take Jaguar Land Rover into his own hands.

As for whether some people will not cooperate, he is really not particularly worried.

The engine Jaguar Land Rover is now using is produced by Nanshan Engine, and the gearbox used is produced by Nanshan Transmission.

Nanshan Group has no special expectations for Jaguar Land Rover's technology, so some technicians on the other side want to use technology to control Nanshan Group, which makes no sense at all.

People don't care about your skills, so how can you use them as a weapon to threaten people?

Cao Yang made such a big move in such a short period of time, so naturally he couldn't hide it from all kinds of media.

Even some media outlets in England have started to report on the change of Jaguar Land Rover's executives, and there have even been some bad comments popping up.

However, this will not affect Cao Yang's decision-making.

And these changes, in the eyes of some car companies, are worth celebrating.

"Yang Ming, Nanshan Group is self-defeating martial arts this time, and it actually cleaned up the local management personnel of Jaguar Land Rover at such a critical time, and directly transferred a group of personnel from Xingchen Automobile to Jaguar Land Rover."

"I feel it will take at least a year for Jaguar Land Rover to put an end to this turmoil."

"At that time, our Mercedes-Benz may have a chance to surpass Jaguar Land Rover's sales in China."

August's news is also relatively well-informed, and he can be regarded as having a clear inquiry about Jaguar Land Rover's movements.

However, Yang Ming is not so optimistic.

"This change will indeed bring some turmoil and unease to the management of Jaguar Land Rover in the short term."

"But after all, people have come out of the trough, and it may not be so easy to see them in trouble again."

"The problems we can think of, I believe Cao Yang must have thought of them."

"In this way, the story behind this matter is worth taking a good look at."

"Maybe the other party thinks that after adjusting the management team in this way, it can greatly improve the management efficiency of Jaguar Land Rover and increase Jaguar Land Rover's sales in China."

As soon as Yang Ming said this, August couldn't help frowning.

This makes logical sense.

"Jaguar Land Rover is an English company, and the cultural atmosphere in it is completely different from that of Huaxia."

"If Nanshan Group wants to completely make Jaguar Land Rover as obedient as Xingchen Automobile, I am afraid it will be more difficult."

"But anyway, Jaguar Land Rover is developing so fast, and now they have something going on internally, which is a good thing for us."

August is convinced that something will happen to Jaguar Land Rover this time.

The Nanshan Group's movements were too violent.

This is to completely turn Jaguar Land Rover into a Chinese enterprise.

Even if the management agrees, English will not agree.

Thinking of this, August felt that he needed to do something, and said: "You collect the information of Jaguar Land Rover in China, and I will communicate with the marketing staff at the headquarters to see if they can come forward and publicize how Nanshan Group treats the original Jaguar Land Rover executives in Europe." ”

"At the same time, it is also good to publicize how Huaxia enterprises have stolen Jaguar Land Rover's technology."

Although Nanshan Group also supplies some parts to the imperial capital Mercedes-Benz, cooperation is cooperation, and competition is competition.

If he can find an opportunity to step on someone's foot, August will definitely not miss it.

Although the impact of the financial crisis has not been completely eliminated, August's statement, the market is not necessarily wide.

But at least some people can still be convinced, and jump out to make trouble.

"Okay, I'll go get ready right away."

"It would be nice if some people from Jaguar Land Rover could jump out and strike at that time."

"Although they have built a factory in the magic capital, they should only prepare for the mass production of a few cars now, and it is impossible for all models to be produced in the magic capital factory immediately."

"If there is a prolonged strike at the factory in England, it will definitely have an impact on the supply of Jaguar Land Rover."

"Eventually, it is likely that Jaguar Land Rover will have no cars to sell in China."

Yang Ming also thought of a more vicious trick.

In commercial competition, it is natural that any means will be considered.

In particular, Mercedes-Benz has lagged behind Audi, BMW, Jaguar Land Rover and Xingchen in China, and they must hope to change this situation.

And to change the situation, it is natural to have some actions.

"This proposal is very good, I can communicate directly with the headquarters to see if I can promote this matter."

After Auguste finished speaking, the whole person became a lot more excited.

However, the board of directors has made such a big move, and the executives who stand on the side of Nanshan Group within Jaguar Land Rover can naturally predict that the company will have some problems in the next step.

So he is also discussing the coping plan with Cao Yang.

"Mr. Cao, although those who opposed it were removed from the board of directors and removed from relevant positions."

"But these people's influence within the company will still exist, and if they want to do something in secret, maybe there will be some chaos."

As the president of Jaguar Land Rover, Ma Deren naturally has to consider the stability of the company at this time.

Otherwise, he will probably become a scapegoat.

After more than a year of contact, he has a deeper understanding of Nanshan Group.

Different from the general Chinese enterprises, people are really not afraid of Jaguar Land Rover to make a mess out, the big deal is that people use your brand and start a new portal in China.

The company was even divided into two parts, one for the business in Huaxia and the other for the business in other regions.

In that case. For Maderen, it's certainly not a good thing.

He also knows his position within the company, and Nanshan Group just wants to control Jaguar Land Rover through himself.

If you don't do well, you may be replaced at any time.

"This problem is not so difficult to solve, and for ordinary employees, they care most about their personal interests."

"The so-called future of the company is often closely related to personal interests, but it is just another way of speaking."

"At the English factory, a new incentive can be introduced, and the wages of employees in the next few years can be linked to the overall sales of the company."

"As long as there is an increase in sales, you can increase the bonus or base salary."

"It's definitely going up this year, so let's taste the sweetness first."

"If there is a strike or something like that, it will definitely affect the number of production and sales, and then it will directly affect everyone's income."

Cao Yang feels that things that can be settled with money are not a big deal for Jaguar Land Rover at this stage.

After a few years, Jaguar Land Rover's R&D and production capacity have basically been transferred to the magic capital, so it doesn't matter how Toss the English side.

Even the more cheerful you toss, the more reason Nanshan Group has to transfer all its functions such as production capacity and R&D to Huaxia, so that Jaguar Land Rover will completely become a Chinese enterprise.

Nanshan Group was able to successfully build Xingchen Automobile into a luxury brand, and now it is naturally not so difficult to maintain Jaguar Land Rover.

Especially in the future, the changes in the Huaxia automobile market, Jaguar Land Rover's global sales, Huaxia may account for more than half, or even seventy or eighty percent.

At that time, the headquarters of England could consider relocating directly to Huaxia.

"It's okay to do this, but it will lead to a certain increase in production costs."

Ma Deren didn't expect Cao Yang to be so generous, and directly wanted to increase everyone's salary and bonus.

He was naturally happy to see such a plan.

After all, in the end, most of the employees will feel that it is Ma Deren who has won the benefits for them.

However, in front of Cao Yang, he still has to show an attitude that he is very considerate of shareholders.

"This is all a small problem, first stabilize those people in the headquarters, as long as we give another year or two, we don't need to worry about anything."

With Cao Yang's instructions, Ma Deren can be regarded as knowing it.

On the side of the Jaguar Land Rover Magic Capital factory, it has also begun to make the final sprint for the official mass production of various new models.

Whether it is a Jaguar brand sports car or a Range Rover, the original plan was to roll off the assembly line together when the factory was in production.

However, during the production ceremony, more of the production equipment of each workshop was displayed, and the launch of new models was not carried out together.

This also takes into account that it will be January soon, and the 2009 sales data of various car companies will come out.

At that time, the focus of the automotive industry must have been on the sales data of various OEMs and the sales targets for 2010.

Whether it's an F-TYPE or a Range Rover, if you want to stay hot for a long time, it's best to wait until this time has passed before you do the event.

Otherwise, the publicity effect will be greatly reduced.

It's like a rock star, who always doesn't find the right time to promote, or is unlucky, and can't make headlines every time.

However, for the Huaxia automotive industry, everyone will not ignore these changes so easily.

Like the acquisition of Volvo Cars, Geely Automobile, which has not yet been fully handed over, can't wait to communicate with Cao Yang at this time.

"Mr. Cao, I heard that you replaced all the management team of Jaguar Land Rover with people who listened to Nanshan Group, and those who were disobedient were kicked out."

"Aren't you worried about those foreigners doing things?"

Li Su and Cao Yang are also old acquaintances, so after a few words of greeting on the phone, they went directly to the topic.

Geely Automobile's acquisition of Volvo Cars is not optimistic about many people.

In particular, whether Geely Automobile can digest Volvo cars is something that everyone wants to see.

"Doing things will definitely make trouble, but now is the time when they are still relatively weak, if they can't completely control them at this time, it will be even more difficult in the future."

"Cut through the mess quickly, if you want to mess up, just mess up for a while, maybe there will be less trouble in the future."

"It also lets those people know that shareholders are shareholders, and it's not something they can just fool."

Cao Yang did not regard Geely Automobile as his competitor, so he gave his opinions more frankly about Li Su communicating with him.

After all, if Geely Automobile can really eat Volvo cars, it will be a good thing for the development of Huaxia's automobile industry.

"Frankly speaking, I don't have enough confidence."

Li Su sighed, naturally aware of the gap between Geely Automobile and Nanshan Group.

Everyone's strength is different, and the confidence is naturally different.

"Mr. Li, now is a game process, if you take a step back, the other party will take a step forward."

"If you have more worries, then you can consider slowly shifting the focus of Volvo Cars to Huaxia by setting up factories and R&D centers in Huaxia, just like Jaguar Land Rover."

"It is difficult and difficult to control at the headquarters, but it is still much easier on the Huaxia branch."

When Cao Yang said this, Li Su was a little moved.

Originally, he had plans in this regard, but now that Cao Yang said the same, he was even more moved.

"I'll go back and sort out the current situation of Volvo Cars, and then I will visit you in Yangcheng."

With a general direction, Li Su also felt that Cao Yang seemed to be very willing to communicate with him about this content, so he thought about communicating face-to-face again.

After all, some things are not so effective when they are communicated on the phone alone.

"No problem, Mr. Li is welcome to come over and communicate at any time."

Geely Automobile's sales have also increased greatly in the past two years, and the corresponding parts business supplied to them by Nanshan Group has naturally increased.

It can barely be regarded as a big customer of Nanshan Group.

For this kind of thing that can further bring the relationship between the two sides closer, Cao Yang has no need to refuse.

Even for other domestic independent brands, if he is willing to have a good exchange with Nanshan Group, he is also very happy.

The market is so big that it can make independent brands go further, and everyone will grab the share of international auto giants together.

(End of chapter)