When an industry is thriving, all kinds of activities are lively.

And when it goes downhill, it will soon become a snub in front of the door.

Now is the most prosperous time for the Chinese automobile industry, and today's automobile industry conference is naturally a gathering of big coffees, and the scenery is infinitely good.

Executives from various OEMs basically came, and executives from some auto parts giants also attended.

Chuncheng Automobile Group, Xifeng Automobile Group, Changan Automobile Group, Modu Automobile, Didu Automobile, Yangcheng Automobile, Chery, Geely, Great Wall, BYD, ......

There are also Chuncheng Volkswagen, Modu Volkswagen, Modu GM, Imperial Hyundai, Imperial Mercedes-Benz, BMW Brilliance, Yangcheng Honda, Chuncheng Toyota, Yangcheng Toyota, Changan Ford, Xifeng Honda......

To put it mildly, the organizers are heartbroken for these guests.

After all, all of them are characters with heads and faces, and some people are very concerned about face.

If the arrangement is not appropriate, some people may have opinions about the organizers.

"Distinguished guests......"

When a host of Huaxia TV came to the stage to speak, it was announced that this industry event had officially begun.

At a conference like this, it is inevitable that there will be speeches by various leaders.

In the first two hours, there was a lot of the time when there was nothing dry.

But when it comes to the various sub-venues, when the relevant guests come to the stage to give speeches, the situation is completely different.

Although all the guests from the main engine factory will start from the perspective of their own company's interests when they speak, I have to say that the content of these people is quite rich.

However, for many people, this industry conference is more of a communication meeting.

You don't expect anything meaningful at the conference, but you do want to get to know the people you want to get to know through the meeting.

This is especially true when it comes to the lunch buffet.

"Mr. Cao, what do you think of our multi-brand strategy of Chery Automobile?"

Yin Chuan seized the opportunity and sat opposite Cao Yang.

Although there were some exquisite foods on the plate in front of him, he was not interested in tasting them.

For him, getting some valuable information from Cao Yang is obviously much more interesting than eating.

"There is no problem with the direction, but it is actually quite difficult to do a good job in multi-brand strategy."

As his big customer, Cao Yang still knows a little about Chery Automobile's movements.

"The implementation of a multi-brand strategy can give each brand a distinct brand personality, so as to form a significant brand differentiation to meet the brand preferences of different consumers, so as to better cater to consumer needs."

"If Chery Automobile wants to become the car company with the highest sales volume in China, it needs millions of sales to support, and this level of sales often contains different levels and different types of demand."

"Therefore, it is difficult for a single brand to dominate all the products of the enterprise to occupy the market, Chery Automobile designs and produces different products according to the needs of different types and natures, and the use of different brands can enable enterprises to better respond to market demand and increase market share."

"However, the ultimate goal of implementing multi-brand is to use different brands to occupy different market segments and join hands to seize the market of competitors."

"If there is no obvious difference between the new brand and the original brand, it is equivalent to hitting yourself and it is meaningless."

When Cao Yang said this, Yin Chuan was quite touched.

Chery Automobile is already implementing a multi-brand strategy, but judging from the current situation, the effect is not very good.

So Yin Chuan is also struggling with whether his direction is wrong, or whether the brand positioning is a bit problematic.

"Indeed, our company's current Chery brand and Seilin brand are based on the purpose of distinguishing the range of models and expanding the mid-range market."

"But the current model launch and brand power are not able to fully support this."

"So during this time, I feel that Chery Automobile's multi-brand strategy still has some problems."

Yin Chuan is a person who is more willing to reflect on his own behavior.

If Chery Automobile's action is wrong, then it must be improved as soon as possible.

Otherwise, next year's sales list may be quickly surpassed by the car companies behind.

Don't look at this year's ranking, but as long as other car companies launch one more popular model, their sales can increase by more than 100,000 or 200,000 units in a year.

It is also normal to overtake Chery Automobile at that time.

This is also the reason why Yin Chuan is a little anxious.

He is not confident that Chery Automobile will continue to maintain the No. 1 position in sales of its own brand in 2010.

Even he is a little unconfident that he can keep the second position in the sales of his own brand.

After all, the independent brands ranked behind are not simple, and their strength is not much worse than Chery Automobile.

Now Chery relies on the layout in advance, and there are some advantages.

"In fact, the multi-brand strategy does not have to be so anxious, first lay a thicker foundation, and then slowly develop it."

"After all, the price of a brand new brand has become expensive, and it must be difficult for consumers to accept it."

Nanshan Group itself is now equivalent to a multi-brand strategy, Xingchen Automobile, Jaguar Land Rover, Future Automobile, if you count Nanshan Hongqi, there will be more.

In this case, if you completely reject the multi-brand strategy, you are fighting yourself.

"When everyone thinks of Chery now, the first thing that comes to mind is Chery QQ, and the price of this car is very low, which invisibly gives everyone the feeling that Chery Automobile is a very low-end brand."

"Although our Tiggo and other SUV models are also selling well, compared with the SUV sales of other car companies, the advantage is not obvious."

"That's why I'm in a hurry to launch a new brand."

Yin Chuan could feel that Cao Yang was communicating with him, and he was not perfunctory there, so he was also willing to tell him some real thoughts.

Otherwise, it would be difficult to hear about more targeted programs.

"Now whether it is Xingchen Automobile or other independent brand car companies, they are actually taking the road of internationalization."

"I think Chery Automobile can also try to increase investment in this area, maybe it will bring unexpected surprises to everyone at that time."

"Objectively speaking, there are indeed some gaps between our own brand cars and Toyota and Honda, but this gap is already very small, which can fully support us to expand the market."

"After all, there are countless markets in the world, and consumers there are very price-sensitive."

"The price of one of our cars is tens of thousands of yuan cheaper than that of Toyota and Honda, isn't it fragrant?"

Although Chery Automobile has done a boom in the export business in later generations, in 2009, the results in this area were still relatively ordinary.

Anyway, one sheep is also leading, and two sheep are also leading, Cao Yang simply pulled Chery Automobile into the export car.

At that time, they will work with Great Wall Motors to develop overseas markets, so that Huaxia's own brands will slowly shift their sights overseas.

This is actually very meaningful for the development of Huaxia's automobile industry.

With any international auto giant, their market does not come from a single place.

Even if the share of a single market is too high, it will lead to many potential risks.

"We have been exporting Fengyun cars to the Middle East since 2001, and we have been expanding overseas markets every year since then, but until now, the proportion of marine sales is still relatively low."

"In the face of exports, there are different regulations and certification requirements, and there is also a lot of unpredictable competition."

"It's really challenging to do a good job in this part of the business."

"However, we will definitely continue to increase exports in the future, so that the good products produced in China can be known by more people."

Engaging in export was the policy set by Yin Chuan back then, although the implementation of this policy was not very good, but the direction was right.

Yin Chuan is now more certain.

And Cao Yang and Yin Chuan haven't finished chatting yet, and Zhu Zhengfeng is also sitting next to Cao Yang with a plate.

To put it mildly, at this time, Zhu Zhengfeng's status in the Huaxia automobile industry must be higher than Yin Chuan.

In particular, everyone has a level, one is a central enterprise and the other is a local enterprise.

This kind of gap is actually very sensitive and concerned about people in the system.

"Mr. Cao, the organizer invited you to give a speech, I heard that you refused?"

Zhu Zhengfeng and Cao Yang are now familiar.

So I didn't have to be polite, and after sitting down, I asked the question in my heart.

"There are so many guests here today, it can be said that there are many big names, and I mainly came to make soy sauce and come to learn."

"Of course, I am also going to take this opportunity to put forward a few proposals with the conference to see if everyone thinks it is feasible."

Cao Yang discussed with Wang Fu the establishment of an electric car association for sports cars today, and it naturally does not hurt to disclose it appropriately.

Otherwise, the news will also be known to everyone in the afternoon, and it will be easy for people to get pimples when the time comes.

"Topics such as electric vehicles, SUVs, and exports are the most concerned content at this year's industry conference, and I think Nanshan Group has a high degree of relevance on these topics."

"Among the people present, many people actually want to know what Mr. Cao's views are."

When Zhu Zhengfeng said this, he stopped what he was doing and looked at Cao Yang with a straight glare.

To be honest, he also really wanted to hear Cao Yang's point of view.

This will have a relatively big impact on yourself.

Unlike his subordinates in the company, he always reports good news and not bad news, and in the end he feels that Chuncheng Automobile Group seems to be still thriving.

In fact, it is full of hidden dangers.

"It doesn't matter what point of view I have, what matters is what point of view there is on the ministry side."

Cao Yang kicked the ball out with a word.

Anyway, he didn't like to see the so-called members of the expert group.

"Mr. Cao, I heard that you are going to propose the establishment of an electric vehicle association, and then promote the association to make an authoritative interpretation of the definition of new energy vehicles."

"I can help with that, too."

Zhu Zhengfeng took the initiative to mention the topic that Cao Yang was interested in.

Obviously, after Wang Fu talked to Cao Yang last night, he started to act today.

Otherwise, Zhu Zhengfeng would not have known the news so quickly.

In the automotive industry in China, you have to come up with some standards and definitions, and it is very difficult to completely bypass Chuncheng Automobile Group and Xifeng Automobile Group.

Even if you don't invite them, the ministry will share the news with them.

So as long as it involves the entire industry, basically no organization will forget these two big guys.

"Nanshan Hongqi is now focusing on fuel vehicles, but when the next generation of products is launched, you can consider preparing an electric car, so that everyone can also see the charm of Hongqi electric vehicles."

As soon as Cao Yang said this, Zhu Zhengfeng immediately became interested and asked: "When is this electric car expected to be put into production, will it not be enough if it is only one product, do you want one SUV and one for each type of sedan?" ”

In this regard, Cao Yang also gave a very clear answer, saying: "In the initial stage, you can only engage in a sedan, and then launch an electric version of the SUV." ”

Considering that the official car market is a very important market for Nanshan Hongqi, Cao Yang feels that it will be more appropriate to engage in electric cars first.

In this way, you can continue to walk through the orders of the official car market, and there may be some unexpected surprises at that time.

Anyway, Nanshan Hongqi is a pure Chinese enterprise, even if it earns the profit of the official car, it still stays on the books of Huaxia.

"It's okay, now the Trumpchi S is selling very well, I heard that last month's sales were almost 2,000 units, if it can be maintained, next year's electric car sales will exceed 20,000 units."

"This shows that electric cars are still very marketable, and there seems to be a little difference from the current situation of rising sales of SUVs in traditional fuel vehicles."

Zhu Zhengfeng agreed to Cao Yang's plan without much hesitation.

He would ignore Cao Yang and Yin Chuan's chat and interject, in fact, he came for the Nanshan Red Flag.

Other topics are just foreshadowing, and how to further consider the development of Nanshan Red Flag is what he is most concerned about.

Of course, now after all, they are eating in the cafeteria, and they are sitting around with peers, and the two will not talk about something too specific, but they have determined that Nanshan Hongqi will also develop an electric car in the future.

On the contrary, the matter of the electric vehicle association, as well as the definition of new energy vehicles, can be discussed and solicited from everyone.

In the future, after the introduction of this thing, it will have an impact on every car company.

Therefore, as long as this topic is officially thrown out, all car companies just want not to pay attention to it.

With Zhu Zhengfeng, Cao Yang, Wang Fu and others promoting together, the organizers naturally responded positively.

At the morning meeting the next day, the topic was officially raised.

Without even much discussion, it was officially decided to set up an electric vehicle association.

As for the definition of new energy vehicles, there is also a preliminary opinion.

That is, the FHEV car is an energy-saving vehicle, not a new energy vehicle, after all, it cannot be charged.

PHEVs and BEVs are naturally classified as new energy vehicles, after all, they can be charged.

As for the extended-range electric vehicle, it is more controversial.

"From a technical point of view, the extended-range electric vehicle is essentially burning fuel, and the technical solution is relatively backward, so I don't think it can be regarded as a new energy vehicle."

Wang Fu of BYD Auto was the first to stand up and express his opposition.

In his plan, BYD has no intention of producing extended-range electric vehicles.

Even in his opinion, this is not an electric car at all, and the fuel consumption is very high without charging.

Unlike PHEV models, even if they are not charged all the time, the fuel consumption is much lower than that of traditional fuel vehicles, which is equivalent to a FHEV model.

"I also don't think range-extender EVs are electric, but they're a bit different from FHEVs because they can be charged."

"So I think it can be classified separately, and when the time comes, we can make a certain distinction in various policies."

Wang Ying of Great Wall Motors is also rare to have an opinion with Wang Fu.

Although from the consumer's point of view, the extended-range electric vehicle is very suitable for the market demand.

As for whether the technology is backward or not, sometimes consumers don't care so much.

However, for professionals in the automotive industry, they often think that the technical route of range extender is a backward route, and many companies do not consider it.

"The purpose of our establishment of the Electric Vehicle Association is to promote the development of technology, so that Huaxia's electric vehicle technology can become the world's leading existence."

"From this point of view, there is really nothing to encourage in the extended-range electric vehicle."

"Of course, it's an electric car after all, so we don't need to add additional restrictions."

Cao Yang changed his perspective to explain the significance of this matter, which immediately aroused the consent of many people.

While consumers may be interested in range-extender electric vehicles, the electric vehicle association is not likely to come out against it.

However, from the perspective of promoting the technological development of the industry, it is indeed not suitable to encourage extended-range vehicles.

After all, this kind of vehicle feels like driving a reverse of history.

Of course, although he said so at the meeting, it does not mean that Nanshan Hongqi or Future Auto will not engage in extended-range electric vehicles.

If there is no policy support, extended-range electric vehicles can be developed, then there is nothing to say.

After all, no matter what the product is, as long as it fully meets the needs of consumers, it is enough.

"What Mr. Cao said makes sense, and I fully support it."

"Pure electric vehicles are the most promising, and PHEVs, as a transitional product, are also acceptable."

"However, I think the preferential policies should be different for different models, and the subsidy amount is also different."

Zhang Jiaqi naturally attended such an important conference today.

This year's Yangcheng Automobile Group has also performed very well.

Whether it is a joint venture or an independent one, there are good results.

Yangcheng Automobile Group's financial report has set a historic record, giving Zhang Jiaqi more confidence to toss.

In the midst of the discussion, the definition of new energy vehicles was determined.

And when the news spread completely, some people were not happy.

"Mr. Chen, according to the definition given by the Electric Vehicle Association, our FHEV models will basically not enjoy any benefits at that time."

"The licensing preferential treatment has nothing to do with it, the financial subsidy has nothing to do with it, and the purchase tax preferential treatment has nothing to do with it."

"Compared with pure electric vehicles and PHEV vehicles, the advantages of FHEV vehicles are actually very obvious."

"We don't need to make any big changes to the current supply system to achieve a significant reduction in fuel consumption."

"And there is no need to recharge, so you don't have to worry about shocking the grid."

"The cruising range of FHEV vehicles can generally reach about 1,000 kilometers, which is also very remarkable."

"This meeting to determine the definition of new energy vehicles was attended by the leaders of Huaxia's own brand enterprises, which is very unfair."

As the general manager of Toyota Harujo, Miyazaki was very dissatisfied with the fact that he did not enjoy any benefits from the FHEV model.

At this time, he naturally wanted to complain to his partner Chen Wenzhan to see if he could re-plan some benefits for FHEV models through the power of Chuncheng Automobile Group.

Toyota's FHEV technology is the world's leading and has been mass-produced for many years.

In the next step, Toyota is preparing to promote FHEV models on a large scale in the Chinese market.

Now I found that the FHEV model could not enjoy any benefits, so I naturally had an opinion.

If there were no discounts on other models, then he wouldn't feel anything.

However, PHEVs can enjoy all the benefits, which is unfair.

"The FHEV model doesn't directly use outside electricity, which is why a lot of people think it's not environmentally friendly."

"After all, it's essentially a fuel car, not like a PHEV, as long as it's charged frequently enough, it's an electric car."

Although Chen Wenzhan also doesn't want the FHEV model to get any benefits, he must now properly appease Miyazaki Himasa's partner.

Otherwise, people may think that the joint venture of Chuncheng Automobile Group is not a bit powerful.

There is no way to win any benefits for the joint venture.

This is an outcome that Chen Wenzhan does not want.

"As far as the current construction of charging piles is concerned, PHEV models are actually similar to FHEV cars, and most people will not charge them even if they buy them back."

"Especially in the cities that need to be licensed, if PHEVs can really be licensed directly, there must be some people who buy PHEV cars simply for the sake of licensing."

"In the end, not only did it not play a role in energy conservation and emission reduction, but it was driven as a fuel vehicle, and there was an extra battery pack of several hundred catties on the car every day, which is a more wasteful performance of energy."

Miyazaki Himasa's statement is very forward-looking.

Basically, it broke through what might happen in the future of the magic capital.

Even the demons of later generations will cancel the preferential treatment of PHEVs, and it is indeed because of the reasons mentioned by Miyazaki Himasa.

New energy vehicles are born to save energy, and if PHEVs do not play a role in saving energy, then the meaning of encouragement will be lost.

However, no matter how many complaints Miyazaki Himasa complains, he can't change this ending.

On the contrary, because of the clear definition of energy-saving vehicles, people from all walks of life in China are aware of the development of the electric vehicle industry, which seems to be coming.

(End of chapter)