The hot scene of the automobile market in 2009 was not known until January 1.

Therefore, in December, the China Automobile Association arranged to hold an automotive industry conference on January 4 to discuss future development.

The bigwigs of various car companies, especially the heads of various automobile groups and independent brands, will participate.

Leaders of ministries and related associations also participated, which can be regarded as the largest event in the Chinese automobile industry in recent years.

Cao Yang naturally wants to participate in this kind of meeting.

Of course, because there are many leaders who participate, the location can only be chosen as the imperial capital first.

Cao Yang rushed to the imperial capital on the afternoon of January 3, and the general manager of Great Wall Motor asked him to have dinner that night.

"Mr. Cao, congratulations, Xingchen Automobile is firmly in the first position in terms of business scale this year, and it is estimated that no car company will be able to surpass you in the future."

When the two meet, it is natural to have a business blow.

Whether it is Great Wall Motors or Xingchen Motors, last year's performance was very eye-catching, but there is no need to be embarrassed there.

"Great Wall Motors achieved sales of 468,000 and successfully entered the TOP10 list, which is also gratifying."

"Although it is not fully counted, the sales volume for the whole of last year should be around 14 million, which is a grand event for our entire automotive industry."

"Tomorrow's meeting is expected to be very lively."

All of Great Wall Motor's transmissions are purchased from Nanshan Transmission, and some of the engines are produced using the technology licensed by Nanshan Engine, and some are purchased directly from Nanshan Engine.

Many of the rest of the body parts were purchased from Nanshan Auto Parts.

For the general manager of this kind of large customer, Cao Yang also wants to improve the relationship with the other party.

After all, in the future, the development and growth of Nanshan Group's auto parts business will still rely on independent brand car companies.

Unlike the same period in history, independent brands now have this scale, with a market share of more than 40%, and it is just around the corner to further expand and surpass the performance of joint venture car companies in the future.

"Frankly speaking, our original goal was 500,000, but we almost didn't achieve it."

"The main goal of the export business is a bit different from what we thought."

"However, I see that the business development of Xingchen Automobile overseas has been very stable, Mr. Cao, you can teach us some experience."

Great Wall Motors is a relatively early domestic car company that began to take the export route, and their pickup trucks and SUV models still have a certain market overseas.

However, due to the impact of the financial crisis last year, the entire overseas market was not very prosperous.

It is not surprising that Great Wall Motor's export target was not achieved.

However, Wang Ying definitely does not want to give up the export market and wants to expand well.

In the future, if exports can be the same as Xingchen Automobile and the domestic market, then Great Wall Motors can completely impact the TOP10 first position.

"Great Wall Motor's dominant products are pickup trucks and SUVs, especially pickup trucks, although limited in the domestic market, but very popular overseas."

"However, many overseas markets often have higher requirements for power performance."

"But at present, your pickup truck only has a 2.0T engine at most, and in the future, you can consider using a 3.0T engine or even a higher displacement product."

"On the contrary, some allocations in other aspects can be combined with the market for sale and appropriately reduced."

"This way we can avoid the total price being too high, which many consumers can't afford if they want to."

"In addition to this, the choice of market is also very important."

"If we think of the U.S. market as the main market, then it is very challenging to succeed."

"But in some places like South America, Africa and our neighbors to the north, it's a different story."

"Creating one or two classic products, and then launching various derivatives based on the needs of various places, may have an unexpected effect."

The development of Great Wall Motors overseas will not have any bad impact on Xingchen Motors.

Even if Huaxia's own brand goes abroad together, it can also enhance the influence of Huaxia's independent brand as a whole, so that Xingchen Automobile can also enjoy some benefits.

So I felt that Wang Ying sincerely wanted to communicate, but Cao Yang didn't hide his secrets.

"Now we have a dilemma about how to expand the local market, whether to set up our own sales team or cooperate with local distributors."

"Both options have their own benefits."

Wang Ying also threw out the problems he actually encountered.

If you are not familiar with the place, it must be more challenging to engage in marketing.

Especially in overseas countries, the situation in each market is different.

"I don't think these two plans are actually contradictory, for example, in some relatively large markets, the two plans can be carried out together in the early stage, and then slowly develop into Changcheng Automobile by itself."

"But in some smaller countries, you can consider finding a local distributor to cooperate, and let them expand the market at the beginning."

"Eventually, we can increase our sales."

"Of course, for the sales staff who are arranged to expand the market overseas, I suggest that the incentives should be differentiated from those in China."

"Even incentives in different countries have to be separated."

"Sell one more car, give the sales team a lot of bonuses, and set the rules in advance, so that everyone can be motivated."

"If these overseas salespeople can earn an annual salary of seven or eight hundred thousand, or even more than one million a year, through hard work, then everyone's enthusiasm will definitely rise."

"Slowly, Great Wall Motors' internal efforts to expand overseas markets can be regarded as a matter of getting started."

Cao Yang felt that if he wanted salespeople to expand the market overseas, it would definitely not work without meat.

In particular, the security situation in some countries is not so good, and if the salary is still similar to that in China at this time, then no one will want to go.

Even if he went, he probably wouldn't bother to sell the car.

It is better to learn from Warwick's policy, as long as there are achievements, the reward is not ambiguous at all.

Then, everyone will naturally work hard for their own income.

"There must be brave men under the heavy reward, this method can indeed be considered, I will arrange for the international business department to formulate a new incentive plan when I go back."

"When the time comes, the purchase of large-displacement engines, please also ask Mr. Cao for more support."

Wang Ying was very decisive and felt that what Cao Yang said made sense, and immediately prepared to implement this proposal.

As for the purchase of large-displacement engines, it must be the only way to find Nanshan engines.

There is no other manufacturer in China that can provide them with a better solution.

"By the way, some places overseas have a soft spot for diesel engines, and I think they should also consider whether to launch a diesel engine version for their pickup trucks."

"When the time comes, you can discuss it with Cheng Tao of Nanshan Engine."

Eating and eating new business is coming, and Cao Yang's mood is also good.

Nanshan Group is now very large, in addition to the automobile business, other businesses want to continue to achieve rapid growth, it is still relatively difficult.

Now it is natural to be able to have more orders on the basis of the original.

After eating with Wang Ying, Cao Yang did not go back to the hotel directly.

Because I also made an appointment with another Mr. Wang to do a second game.

Cao Yang will not be in the imperial capital for a long time this time, but many people want to talk to him in person.

Tomorrow's conference will definitely be limited in time, so tonight is what many people want to make an appointment.

First come, first come, Wang Ying of the Great Wall was the first to make an appointment, and then Wang Fu of BYD, so Cao Yang arranged two activities tonight.

"Mr. Wang, your place is quite secret, it's actually in a small alley."

Wang Fu worked in the imperial capital in his early years, and he was relatively clear about the situation in the imperial capital.

Normally, the second event is generally to go to KTV.

However, a bunch of celebrities on Nanshan Film and Television have made countless appointments with Cao Yang and have not gotten there, so it is even more impossible to go with Wang Fu tonight.

Everyone found a teahouse converted from a courtyard house, and it was enough to chat while drinking tea.

Besides, the secretary Mi Ying is also following beside her, which is obviously not suitable for her to know that she is going to KTV.

"Mr. Wang, your complexion is getting better and better."

Seeing Wang Fu for the first time, Cao Yang smiled and chatted with him.

It's not the first day we have met, and the cooperation is relatively close.

"I'm old, I can't compare with Mr. Cao."

"I can only sleep for five or six hours at night, and I can't sleep anymore, and it's difficult to sleep even if I want to."

Although Wang Fu made an appointment with Cao Yang today, he must have something serious to discuss.

But when we just met, we definitely want to say hello.

The two started chatting and talked about the excellent performance of the Chinese automobile industry last year, and slowly entered the theme.

"Mr. Cao, I think new energy vehicles definitely represent the future, but now the promotion of new energy vehicles still faces a lot of problems."

"Whether it is the inconvenience of charging, the range anxiety of consumers, or the safety of the battery, there are still many things that need to be further improved."

"I think we can convene the heads of various independent brand car companies to hold a meeting with the ministries and commissions to put forward a general direction for the development of new energy vehicles."

"Although Huaxia has made a great breakthrough in powertrain due to the emergence of Nanshan Group, there is still a gap between us and international auto giants in the world."

"I think it should be very difficult for the Huaxia automobile industry to dominate the world in the era of fuel vehicles."

"However, if we can promote new energy vehicles in advance and occupy the highest point of technology and market, then not only can the domestic market share be further improved, but also the overseas market can be smoothly expanded."

"This is a very meaningful thing for the economic development of the whole of China."

I have to say that Wang Fu's standing is still very high.

When the boss of some car companies is still thinking about how to copy other people's best-selling cars, he has already begun to think about the future development of the entire Huaxia automobile industry.

This kind of vision that links the development of enterprises to the economic development of the country as a whole is not shared by everyone.

The most important thing is that he is not only planning these things for the development of his own company, but also fully taking into account the actual situation of Huaxia.

In the previous life, in 2012, the ministry convened the main independent brand manufacturers to set a strategy for the comprehensive development of new energy.

In this life, with the emergence of Nanshan Group, the development pace of Huaxia's electric vehicle industry is much faster than history.

For example, the Trumpchi S of Yangcheng Trumpchi has now become a phenomenal product.

The electric buses and electric buses produced by Nanshan Goat City Commercial Vehicle are also famous.

This situation has led many to see a bright future for electric vehicles.

Wang Fu, who has always attached great importance to new energy vehicles, is naturally no exception.

"New energy vehicles are indeed very promising, which is recognized by everyone."

"It's just that overseas auto giants generally feel that there is no way to quickly popularize new energy vehicles in ten years."

"For example, Dongying's car companies are now focusing on hybrid models, and they want to transition through hybrids, and finally directly enter the era of hydrogen energy vehicles."

"In the United States, although GM and Ford are developing electric vehicles, it is more about the accumulation of technology under some attempts."

"They don't have any plans for a real large-scale application."

"After all, in the American market, there is still a market for large-displacement engine models, and it has always been the main market for General Motors and Ford."

"As for Europe, although BMW is very active in the exploration of electric vehicles, Volkswagen, Mercedes-Benz, Peugeot Citroen and other car companies are still relatively slow."

"In this case, we do have a chance to overtake in the corners."

"However, the development of new energy vehicles still has to conform to the law of economic development, not simply relying on subsidies, but allowing enterprises to form profitability."

Although Nanshan Group is now also a beneficiary of the new energy vehicle subsidy policy, Cao Yang is very emotional when he thinks of the new energy vehicle market in the future.

In 2023, the market share of electric vehicles is already very high.

However, except for a few car companies such as Tesla, most of the car companies are engaged in electric vehicles that do not make money.

Even because the industry is too volatile, the traditional fuel vehicles produced by various car companies have to be reduced in price, and the final profit has declined significantly.

Although this situation is a good thing for consumers, after all, car prices are falling, and the cost of buying a car has decreased.

But for the long-term development of the automotive industry, it is not necessarily a good thing.

After all, if everyone doesn't make money, an industry won't make money.

The development of enterprises is for the purpose of profit.

If you don't make any money, sooner or later there will be a big problem.

Employee salary cuts, layoffs, and even business closures will occur one after another.

This situation is certainly not what Huaxia and various OEMs want to see.

It's not what Cao Yang wants to see.

"In the long run, this is indeed the case, and the route of not making money will definitely not be sustainable."

"However, in the short term, due to the high cost of new technology parts, it will be difficult to develop without policy support."

"So I think there are still subsidies from the state, provinces and cities."

"In a few years, we can adjust the scope and requirements of subsidies, and constantly urge enterprises to improve their technical capabilities, instead of relying on subsidies to mess around."

"During this time, I have also heard that some places seem to have the production of new energy vehicles to defraud subsidies, and this situation must be avoided."

"Otherwise, it will be a grain of rat feces and a pot of porridge at that time, and it will definitely not be the situation that everyone wants to see."

Regarding what Cao Yang said, Wang Fu naturally agreed.

From Cao Yang's words, he can also feel the other party's support for the new energy development route.

Everyone has this consensus, and many topics can be exchanged in depth.

"This matter of cheating and supplementing must be eliminated, otherwise our well-behaved manufacturers will also be affected."

"In addition to that, in some particular cities, you can also persuade the local community to adopt some additional incentives."

"For example, in the magic capital, the license plate of a fuel vehicle is nearly 100,000, and if you can buy an electric car for free, it is still very attractive to many people."

"It is rumored that the emperor will also implement purchase restrictions in the future, and license plates can only be obtained by lottery, and the number of license plates is limited every year."

"If this kind of purchase restriction can exempt new energy vehicles, it can also stimulate consumers to buy new energy vehicles."

"Of course, there is another key issue, and that is the charging problem."

"The construction of charging piles is definitely not possible by one enterprise alone, and there are many problems for everyone to build their own."

"So it's best to have an industry association to unify the standards of charging ports, and everyone can charge with a unified charging pile."

"It is even possible to promote the construction of some charging piles in various places, which is the most beneficial for the development of electric vehicles."

Cao Yang's proposal made Wang Fu's eyes light up.

Unified charging interface and unified construction of charging piles are really meaningful for the development of electric vehicles.

And the sooner you start planning this kind of thing, the lower the cost, and the less everyone opposes it.

If each of the later companies has a certain amount of ownership and has its own standards, it will be difficult for you to modify it.

It's hard to reconcile!

"Mr. Cao, I think that at tomorrow's conference, we can jointly propose the establishment of an electric vehicle agreement, and then promote the formulation and introduction of relevant standards through the electric vehicle association."

"In the past, many of our standards were taken from abroad, and now we will not lag behind in the development of electric vehicles, or even faster."

"In this case, we can also realize the export of standards, which has a very different meaning."

Wang Fu's inspiration was also opened at once, and he thought of many other things.

Nanshan Battery and BYD Battery are the largest battery companies in China.

BYD Auto and Nanshan Group are also relatively forward-looking in terms of electric vehicles.

The establishment of an electric vehicle association at this time will definitely be beneficial to both companies.

Sometimes, the meaning behind the right to speak is also very rich.

Even people can directly modify a standard, so that you are tired of coping and lose a lot.

"This proposal is very good, I can communicate with the ministry and the China Automobile Association tomorrow, I think this proposal is also good for the entire industry."

"It is best that this association can be directly hung under the Ministry of Industry/Information Technology, which is more beneficial to the follow-up work."

First-class enterprises set standards, and second-rate enterprises make products.

With the development of Nanshan Group now, it is natural to consider the matter of setting standards.

Especially in the field of electric vehicles, the technical level of Nanshan Group is definitely the highest.

It's a bit of a pity not to take advantage of this.

If Wang Fu didn't remind him, he hadn't thought of the trick of engaging in industry associations.

"Okay, let's work together tomorrow."

"By the way, I think Toyota and Honda are paying a lot more attention to FHEV models now."

"On the contrary, in terms of PHEVs and electric vehicles, they haven't made much moves, or they feel that these two fields are not developing so quickly."

"I know that Xingchen Automobile also has a FHEV system, and it is also ready to promote it."

"But I think the technical level of Nanshan Battery is the most advanced in the industry, and for Xingchen Automobile, if it can launch a PHEV model, then the effect should be better."

"At that time, we can define new energy vehicles through ministries or industry associations."

"FHEVs are not counted as new energy vehicles, only PHEVs and BEVs are counted as electric vehicles."

"In this way, the new energy subsidy policy, including the possible future car licensing policy in some places, as well as the preferential purchase tax policy, can kick FHEV out."

Wang Fu said as he watched Cao Yang's reaction.

This proposal is obviously a bit unfriendly for the Nanshan Group.

After all, this is equivalent to changing the strategy of Nanshan Group.

Even if this strategic change does not have much impact on Nanshan Group at the technical level, it is a relatively sensitive matter.

"The FHEV system is essentially the same as the PHEV system, but the battery size is different, and it is really not difficult for us to turn FHEV into PHEV."

"Mr. Wang, do you have the confidence to promote the definition of new energy vehicles, define PHEV as new energy vehicles, and then exclude FHEVs?"

Cao Yang thought for a moment, did not directly agree, nor objected, but asked more.

Things related to new energy vehicles are closely related to policy support.

In this case, if the policy really excludes FHEV from the definition of new energy vehicles, the impact on this type of model will definitely be very huge.

For example, for 200,000 FHEV models, the purchase tax is close to 20,000 yuan.

Changing the FHEV model from 200,000 yuan to a PHEV model may increase the cost by about 20,000 yuan, or even more than 10,000 yuan.

However, PHEV models of the same level must be much lower than FHEVs in terms of energy consumption.

It is equivalent to a more high-end existence.

PHEVs are exempt from purchase tax, and if FHEVs are not exempt, their prices will be the same.

In this case, it must be more meaningful to engage in PHEVs.

"Yes, I have faith!"

Wang Fu gave his reply very affirmatively.

Although Cao Yang was not very sure of the source of the other party's confidence, Wang Fu had no reason to deceive Cao Yang.

So although the previous strategy has been adjusted, Cao Yang feels that it is also acceptable.

(End of chapter)