The Spring Festival of 2010 was spent in various news of Nanshan Semiconductor.

After Cao Yang accompanied Fang Sisi at home for a few days, he immediately began to be busy again.

Seeing the rapid development of Yinanshan Semiconductor, other business divisions are naturally not far behind.

The Jaguar Land Rover Magic Capital factory, which has been officially put into production, is also officially ushering in its first production car.

That's the Jaguar F-TYPE!

Even with the British style, Jaguar's development history in China is a bit bumpy.

Now that Jaguar has become a brand of Nanshan Group, Cao Yang naturally hopes that it can have a different path in China.

Jaguar, with its beautiful leopard three-dimensional logo, is definitely no worse than Porsche's charm.

The key is to work well!

Cao Yang chose the F-TYPE as the first model after the Jaguar Land Rover Modu factory was put into production, and naturally he was full of expectations for this sports car.

The 2.0T turbocharger is used in the entry-level version of the car, which means that it will not take the high-end route like the Star Sports Car.

Instead, they will choose a lower price so that more people can afford to drive a sports car.

To say that it is a civilian sports car is perhaps a bit exaggerated.

But it is possible to let many people with a little money drive a sports car.

"Mr. Cao, this time we directly arranged the test ride and test drive of the F-TYPE at the Modu Circuit, will it expose the weakness of the F-TYPE's lack of power?"

"After all, whether it is the entry version of 2.0T or the high-end version of 3.0T, the power is not very strong."

Zeng Tingting naturally followed Cao Yang to the magic capital, but she still didn't understand some of Cao Yang's arrangements.

Of course, at this time, she also knew that nothing could change, but she simply wanted to communicate with Cao Yang to see what her boss thought.

"The F-TYPE is Jaguar's most beautiful, powerful and sexiest sports car ever, and it symbolizes Jaguar's return to its original core area: a two-seater roadster with high performance, agility and an exceptional driving experience."

"If you do a good job of this sports car, the next step will also be good for the sales of other Jaguar models."

"Otherwise, the number of sales of more than 1,000 units per month is really a bit unreasonable."

"I hope that Jaguar can become a surpassing Porsche presence in China, and in the future, it will be separated from Jaguar and Land Rover, and it can also be fully competitive in the market."

"And to achieve this goal, there is definitely no way to meet the requirements of high-end sports cars."

"So I'm going to make it the cheapest luxury sports car in China, and in the future its price will have to fall to the same level as the Audi A6L."

For Zeng Tingting, Cao Yang naturally has nothing to say.

However, as soon as he explained this, Zeng Tingting was even more confused.

"Audi A6L?"

"Mr. Cao, the positioning of our F-TYPE and Audi A6L is completely different, there is no comparison, right?"

One is a sports car and the other is an executive-class sedan.

Everyone's target customers are completely different.

Zeng Tingting believes that Cao Yang should also be very clear about this.

"Then it's up to you how you compare!"

"What we want to grab is consumers who can afford to buy a luxury car of around 500,000."

"As for what models these consumers are most interested in, that's not the point, consumer interest can be guided."

"It's like an SUV, seven or eight years ago, who would have thought it could compete with a sedan?"

When Cao Yang said this, Zeng Tingting had nothing to say.

She thinks her boss is a bit like she's talking nonsense, but who made him the boss?

Of course, she definitely supports Cao Yang's view that the price of the F-TYPE should be lower.

Jaguar Motors' presence in China is too weak, and an impactful product is needed to attract the attention of consumers.

A sports car of around 500,000 can still attract some people's interest.

The main thing is that such a domestic sports car can solve the concerns of many people.

For example, expensive maintenance costs.

As long as this problem is solved, then for people who have a little money and are not very rich, buying a sports car is a solution that can be considered.

After all, the price of about 500,000 yuan, although it is not cheap, there are many people who can afford it.

"However, our sports car, in addition to the shape of a sports car, some other parts are not much different from Ziweixing."

"There are even a lot of parts that are similar to the parts that are mass-produced and supplied to independent brands."

"We can't find a lot of selling points."

This can be regarded as Zeng Tingting's more worrying place.

Normally, sports cars must have their own advantages in terms of acceleration performance or some special hungry configurations.

BUT THIS F-TYPE FROM JAGUAR, APART FROM ITS BEAUTIFUL APPEARANCE, DOESN'T HAVE A LOT TO BRAG ABOUT.

Even the 2.0T turbocharged engine is almost the same as that used in SUVs with less than 200,000 yuan from some independent brand car companies.

When the time comes, Jaguar's competitors will definitely make a fuss in these places.

Invisibly, it also puts a lot of pressure on the sales of F-TYPE.

"With the look of a sports car, the power is reasonable, and the price is attractive enough, that's actually enough."

"If you look at BMW's Z4, is it better than us in all its parameters?"

"The same 2.0T engine, their maximum power and maximum torque are not comparable to us."

"The same is true for the high-end 3.0-liter engine."

"EVEN IN TERMS OF APPEARANCE, THE Z4 DOESN'T HAVE ANY ADVANTAGES OVER THE F-TYPE."

"The BMW brand, a luxury brand that looks pretty good, doesn't have any brand advantages in front of Jaguar."

"In this case, people's reputation is not bad, and we have no reason to do worse than them."

"As a sports car, as long as it appears on the road, the eye-catching effect is incomparable to other vehicles."

"The sales of the F-TYPE do not need to be very high, and if we can sell 6,000 units in China and sell 6,000 units abroad, it will be considered a success."

When Cao Yang said this, Zeng Tingting breathed a sigh of relief.

Although the number of F-TYPE units per year was only 10,000 units per year when the F-TYPE was planned, the plan was a plan, and the boss's expectations were expected.

In the end, as long as the boss is not satisfied, then it will definitely be unsuccessful.

Now Cao Yang has put forward a specific goal to the sales department, and this goal can still be achieved by touching it, and Zeng Tingting's pressure is naturally much less.

"Mr. Cao, since F-TYPE is such a positioning, I think the starting price can be set a little lower, so that it is easier to attract people to see the car in the store, and the publicity effect will be better."

"Anyway, its production cost is less than 200,000 yuan, as long as the price is higher than 250,000 yuan, it will not lose money."

"We can set the starting price at more than 300,000, such as 388,800 or 399,900!"

As long as it is not the moment when the official price is announced, these prices are sometimes changing.

The more competitive it is, the more so.

Even some car companies have revised their prices ten minutes before the press conference.

Tomorrow is the official listing event, and now that the price has not been fully set, it is normal to continue to revise it.

"If the price is set at 399,900 yuan, are you confident that the sales of the F-TYPE will exceed the plan?"

Nanshan Group does not expect to make a lot of money relying on F-TYPE, as long as it completes the set goals.

"If it's 399,900 yuan, I think it will definitely exceed the number of planned units."

"Even if the publicity is good, it can sell 10,000 units a year in Huaxia alone."

"There are many young people nowadays who are more individualistic, such as buying Honda's Civic and modifying it."

"There are also many people who have purchased Volkswagen Golf and Polo and modified them."

"For these people, if there is a 399,900 yuan sports car that looks so stylish, there are definitely many people who are willing to buy it."

"Compared with imported sports cars, our F-TYPE is cheap, easy to maintain, and the appearance is faster than 1 million for all sports cars."

"If we still can't sell 10,000 units a year, we should quit."

Zeng Tingting can be said to be full of confidence at this time.

According to the original plan, this car should start at 500,000, and even Jaguar Land Rover and Xingchen Motors do not plan to produce cars under 500,000.

Now it is the first to break the rules in a sports car, which can be regarded as a very big change.

There are definitely a lot of Chinese people who like sports cars, but the distance between sports cars and ordinary consumers in the past is too far.

Although the price of 399,900 is not cheap, it is still within the reach of many people.

Especially in the next few years, the Internet industry will develop rapidly, and there will still be a lot of rich young people.

Buying a Jaguar sports car is definitely a weapon to chase girls.

Soon, the spirit of Cao Yang and Zeng Tingting's conversation was officially implemented in the sales price of the press conference.

When everyone heard that the price of F-TYPE was only 399,900 yuan, it immediately caused a huge sensation.

Autohome broadcast the press conference live at the same time, which made many people who paid attention to the movements of Nanshan Group know the news for the first time.

"Aimoha, the price of Jaguar F-TYPE has been announced, and the starting price is only 399,900."

"This is a huge impact on our Z4, do you think it is necessary to apply with the headquarters to bring the Z4 to Huaxia for localization?"

Phillips, who has been staring at the movements of Nanshan Group, also called BMW Huaxia General Manager Ai Moha for the first time.

According to BMW's plan, this year's sales in China will exceed 120,000 units, so that the monthly sales will smoothly stand on the 10,000 level.

We will even challenge ourselves to achieve an annual sales target of 150,000 units.

To this end, BMW Huaxia and BMW Asia Pacific have also made various preparations.

Now just after the Spring Festival, Jaguar Land Rover's Modu factory officially ushered in the mass production of the first car off the assembly line, and the result is such a scene.

This was very unexpected.

Jaguar cars want to produce a sports car, this information is actually more or less known to some people.

But such a low price is beyond everyone's imagination.

According to everyone's predictions, the price of this sports car should be 200,000 or 300,000 yuan more expensive to be more reasonable.

"Phillips, our Z4 sales in China are less than 1,000 units a year, and we don't have the conditions for localization."

"And even after localization, our cost may not be lower than that of F-TYPE."

"I just watched the launch of the Jaguar F-TYPE on Autohome."

"They directly use the very mature power system of Nanshan Group, and the cost must be very competitive."

"In terms of some high-end configurations, I don't use a lot, so even if it is sold from 399,900, it is estimated that it is profitable."

Aimoha is obviously not interested in the domestic Z4, and with this time, it is better to take the 7 series to domestic production, and the effect is estimated to be better.

After all, he had already heard that Audi was reviewing the localization of the A8.

Huaxia's high-end automobile market has now been occupied by Xingchen Automobile, and executive-class cars have also been robbed of a number of markets by Galaxy.

On the contrary, sports cars are a relatively niche field that does not deserve much attention.

After all, BMW's sales support has never been a sports car.

"I THINK THE F-TYPE USES A CARBON FIBER AERODYNAMIC PACKAGE, AND THE STEERING WHEEL AND MIRRORS ALSO USE CARBON FIBER MATERIALS."

"The cost of the whole vehicle won't be very low, right?"

Phillips couldn't help but ask rhetorically.

After all, in everyone's impression, the price of carbon fiber products is very expensive.

The situation that a rearview mirror costs more than 10,000 yuan is not an exaggeration at all.

If you speculate according to this situation, the cost of those carbon fiber parts alone will go to 100,000 yuan, right?

In this case, the selling price of 399,900 can still be profitable?

Phillips felt a little overwhelmed.

"For other OEMs, the cost of carbon fiber parts is really very high, especially in the past few years."

"But Nanshan Auto Parts is now the world's largest carbon fiber auto parts production supplier, and Nanshan Carbon Fiber is the world's largest carbon fiber manufacturer."

"In this case, the cost of F-TYPE's carbon fiber parts may be much lower than our predictions."

When Aymoha said this, Phillips did not refute it.

After all, he is telling the truth.

Nanshan Carbon Fiber was sanctioned by the United States last year, and this news has been lively in China for a while.

Because BMW has a close relationship with Nanshan Group, Phillips has also been paying attention to this news for a while.

"Are we going to give up the sports car market to Nanshan Group?"

"THEIR HIGH-END PRODUCTS INCLUDE STARRY SKY SPORTS CARS, AND NOW THEY HAVE A CIVILIAN-LEVEL F-TYPE."

"In the future, when we talk about sports cars in Huaxia, we will think of these two products, which is not a good thing for us."

Phillips's strength had weakened greatly, but he was obviously still a little unwilling in his heart.

BMW has always been known for its power handling, and subconsciously conveys to everyone a feeling that BMW's sports cars are also very strong.

But at that time, Chinese consumers found that BMW's sports cars in the market were not competitive, so how could they be embarrassed?

"The Huaxia market is growing very fast now, whether it is a sedan or an SUV."

"I think as long as we work hard this year, we can hit the high target of 150,000 and surprise the headquarters."

"If we wait until the Tiexi plant is put into production next year, and our X3 and X1 are also localized, it will not be a problem for sales to directly exceed 200,000, or even 300,000."

"With these achievements there, no one cares about the sales of a Z4 at all."

As soon as Amoha explained this, Phillips was finally in a better mood.

yes, as long as the total sales are good and the results are good, it seems that there is no need to worry so much?

However, BMW cars can not worry, and Porsche has no way not to worry.

After the price of the F-TYPE was announced, it was reported to the headquarters by Porsche Huaxia on the same day.

After all, the growth rate of the Chinese market is too fast, and Porsche also attaches great importance to the Chinese market.

"Maebona, do you think Jaguar F-TYPE has anything to do with Lai Ping if it sets such a low price?"

As the CEO of Porsche, Makht is not in a good mood right now.

Lai Ping was forced to leave Porsche after Macht took office, and then went to Nanshan Group and became the design director of Xingchen Automobile.

Jaguar Land Rover is now a subsidiary of Xingchen Automobile, and Lai Ping, the design director, theoretically has the ability to influence a series of policies of Jaguar Land Rover in China.

In particular, Lai Ping's famous work in Porsche was the 911 sports car, and then the Cayenne.

Unlike BMW and Mercedes-Benz, Porsche attaches great importance to the sales of sports cars, and also attaches great importance to sports cars.

In Macht's opinion, the F-TYPE's styling is no worse than that of the Porsche 911.

But the price is not a level at all.

YOU MUST KNOW THAT THE LOW CONFIGURATION OF THE PORSCHE 911 ALSO USES A 3.0T TURBOCHARGED ENGINE, AND THE PRICE OF THE 3.0T VERSION OF THE F-TYPE IS ONLY 499,900 YUAN.

Almost a third the size of the Porsche 911.

You know, this is a Jaguar sports car, not a sports car produced by Chery and Geely in Huaxia.

At only one-third of the price of a Porsche, it is definitely very impactful for consumers.

"Makht, I don't think Lai Ping is like that."

"If he wants to deal with us, then he should have Jaguar launch an SUV model to compete with the Cayenne or the Macan."

"Although sports cars have always been the most important products for our company, the highest sales are now made of SUV models such as the Cayenne."

"MACAN, which was just launched in China last year, is now selling very well."

"Even the sales of two SUV models account for 8% of our sales in the Chinese market."

"In this case, it doesn't make sense for Lai Ping to do anything on a sports car."

Maeboner and Lai Ping are also old acquaintances.

So in the absence of evidence, it is natural that they are reluctant to pour dirty water on people's heads.

Fortunately, his explanation is quite reasonable, so after listening to it, Matthe didn't bother whether this matter had anything to do with Lai Ping.

"Didn't you always say that Huaxia's car market is the one with the highest car prices in the world?"

"The same sports car costs only 50,000 or 60,000 euros in Germany, but it costs more than 1 million yuan in China."

"Why is it different this time?"

Since Macht became CEO of Porsche, he has not yet fully established himself.

In this case, it is more sensitive to many things.

In particular, the Huaxia market is now a market that everyone is very concerned about, and any movement will attract attention.

"This time, Jaguar Motors will directly produce the F-TYPE at the Modu factory in Huaxia, instead of producing it in England and then exporting it to Huaxia for sale."

"In addition, the engine used in F-TYPE is a very mature 2.0T and 3.0T product of Nanshan Group, and the cost must be relatively low."

"But I don't think for consumers, the price of a sports car is not necessarily cheaper or better."

"Even if Jaguar comes up with such a cheap sports car, it will affect their brand power in Huaxia at that time."

At this time, Mebona can only comfort his boss like this.

What else?

The price starts at 399,900 yuan, while Porsche's sports cars are more than one million yuan at every turn.

There's no way to compare.

Even if it's a price reduction, how much will it be reduced?

How much it is not appropriate.

It's better not to reduce the price!

"Let's take a good look at the market performance of Jaguar's sports car in China to see if the entry-level sports car is very marketable."

"If they sell well, then we can also launch a low-end sports car in the future."

Makht is also keen to increase sales of Porsche.

Now Mercedes-Benz, BMW, and Audi are pushing some entry-level models, resulting in a growing gap between Porsche's sales and theirs.

This made Makht also feel disgraced.

……

When a bunch of friends are paying attention to the movements of Jaguar F-TYPE, the Huaxia Internet is naturally very lively.

"It's so handsome! F-TYPE is simply the new trend in the sports car world! ”

"Starting at 399,900, this is the cheapest sports car in China, right?"

"Jaguar has never sold a car under 500,000 yuan, right? This time it's amazing! ”

"As soon as the F-TPYE comes out, the other sports cars are probably going to be nervous!"

"In the future, at the gate of various music schools, will there be a bunch of F-TYPE waiting for people?"

"It's already booked! I hope I don't make a matter of raising the price to pick up the car! ”

"Nanshan Group is always able to surprise everyone, and this time is no exception!"

"I just mentioned the Porsche 911, I really want to return the car, what should I do?"

"I'm looking forward to Jaguar Land Rover's next product, won't it be so powerful?"

"The F-TYPE is definitely the most beautiful sports car within 1 million, and I don't accept rebuttals!"

……

All kinds of comments became popular in various forums at once.

And on Weibo, Jaguar F-TYPE is firmly in the first position of the hot search.

Even some second-tier celebrities are also very active, saying on their Weibo that they have placed an order to buy a car, and they have a wave of presence.

There are millions of starry sky sports cars, and many celebrities are reluctant to pay that price even if they want to tie up Nanshan Film and Television.

But with the 399,900 F-TYPE, the pressure is much less.

For celebrities, even if they are small stars, buying a car must be more stylish.

The shape of the F-TPYE perfectly meets the needs of these people.

And with these stars taking the lead, more young people with money in their families are also full of interest in F-TYPE.

You don't need to do any modifications to buy it, and you can become the most beautiful boy on the street.

Who doesn't love this kind of car?

(End of chapter)