The models of Xingchen Automobile, the cheapest Ziweixing in the past, are not affordable for ordinary employees.

As for luxury cars that cost more than a million or even millions at every turn, ordinary office workers can't afford them even more.

But as an employee of Nanshan Group, it must be false to say that he is not interested in his company's products at all.

This time, Jaguar Motors' F-TYPE went on sale at a starting price of 399,900 yuan, which immediately attracted the interest of many potential users within the company.

The salary of Nanshan Group is definitely very high in this era.

In particular, the year-end bonus is simply generous, which makes many people envious, jealous and hateful.

The year-end bonus just issued in January this year has not been used up, and the Jaguar F-TYPE was launched in February.

During this time, Zeng Tingting received a lot of inquiries from the company about the purchase of cars at discounts.

Many employees have shown interest in F-TYPE.

After all, the starting price is already the lowest among all the products of Xingchen Automobile and Jaguar Land Rover.

If you give employees another discount, then it is still very attractive.

It is equivalent to less than 400,000 yuan to land, and there are still many people who buy it within Nanshan Group.

Considering the employees of Nanshan Group, the age is generally not very old.

Naturally, the acceptance of sports cars is also higher.

So Zeng Tingting weighed the pros and cons and made a plan to report to Cao Yang.

"Mr. Cao, at present, many employees of the group have expressed their interest in the company's preferential car purchase and want to buy F-TYPE."

"I think it's not a formal plan to make a preferential car purchase?"

Zeng Tingting said as she turned on the computer.

The idea of buying a car at a discount is not something special for the automotive industry.

It is common for OEMs to have a variety of preferential car purchase programs for employees.

Buy a car at 10% off, buy a car at 85% off, buy a car at 20% off......

Or give a subsidy of 10,000 yuan or how much after buying a car.

So Zeng Tingting proposed a preferential car purchase plan with herself, but Cao Yang didn't think it was strange.

It's just that in the past, because the products of Xingchen Automobile were generally more expensive, there were no special discounts on the market.

Therefore, if you set up a relatively large plan for employees to buy cars at a discount, it is easy to cause someone to take advantage of the loopholes in the middle.

For example, Nanshan Group's preferential car purchase plan is that employees can buy it at a 20% discount on the guide price.

Then if you buy a car for 1.5 million, you can get 300,000 cheaper.

Although most employees can't afford it themselves, they can help others buy it in their own name.

Then the 300,000 saved will be shared equally by everyone.

As a result, the sales system was immediately chaotic.

General OEMs, such as Volkswagen, Toyota, and Honda, sell relatively large sales of mid-range cars, even if someone does this, the impact is not great.

However, Xingchen Automobile is a luxury car, such as a starry sports car, and the sales volume is not high.

If there is a loophole for people to exploit, there will definitely be many people who will make trouble.

So for so many years, Nanshan Group does not have its own preferential car purchase plan.

This is a relatively exceptional existence in the OEM.

"Buy F-TYPE and get 85% off?"

"Is this a discount plan for F-TYPE?"

Cao Yang is not reluctant to give up this preferential plan.

Normally, most OEMs offer discounts of around 85%.

Of course, for some special models, the discount may be greater.

At the same time, there are some special models that are not discounted.

"If more than 1 million cars are discounted, I am worried that it will have a certain impact on the market."

"So I think it's better to test the water on the F-TYPE."

"At the same time, we have regulations in place."

"For example, if you buy a preferential vehicle, you must buy it in the name of an employee or immediate family member, and then you can only enjoy a preferential purchase once in three years, and you are not allowed to transfer it out within three years."

"In this way, we can avoid preferential policies being used for profit as much as possible."

Zeng Tingting has obviously also considered the possible impact of the preferential car purchase plan.

As long as there is an opportunity to exploit loopholes, there will definitely be people who will exploit them.

Zeng Tingting saw this very clearly.

"Okay, let's follow the plan you said and publish it first, and see how many people are interested in F-TYPE."

"At the same time, you can also see what special impact this discount package has on the market."

"Once there is a situation, adjust the strategy in time."

Finally, there is a model with a relatively low price, so that more employees of the group have the opportunity to open their own brands.

Cao Yang is definitely still supportive.

Besides, the cost of the F-TYPE car is really not high, even if it is sold at an 85% discount, it is actually not a loss.

It's like a promotion.

For the cost of a car, in addition to the cost of purchasing parts, there are also advertising and marketing expenses and rebates to 4S stores.

For F-TYPE, these expenses actually add up to about a dozen points.

Nanshan Group came up with an 85% discount for employees to buy cars, in fact, the company did not make much less money.

After all, this part of the amortization can be completely excluded from the vehicle purchased by the employee.

Even because of the purchase of a large number of employees of Nanshan Group, it has invisibly played a very good publicity effect.

After all, the employees of Nanshan Group are now all over Yangcheng, Modu, Imperial Capital and Chang'an.

Basically, it can be regarded as a relatively strong consumer power in the local area.

……

"Lao Liang, I see that your QQ space sent a picture of an F-TYPE, and said that you have submitted a purchase application, could it be that you bought one directly?"

Lin Tiansheng is Liang Hualong's college classmate, and after graduation, one went to Yangcheng Honda and the other went to Nanshan Group.

When I was recruiting on campus in 2003, going to Yangcheng Honda was a better job than going to Nanshan Group.

Lin Tiansheng's grades in school have always been better than Liang Hualong, and he is the winner of a first-class scholarship or a second-class scholarship every semester.

But Liang Hualong only won a third-class scholarship when he was at his peak, and he almost failed a professional course.

It is just such two people who have a big gap in academic performance but a small gap in family conditions, but after a few years of graduation, the situation has begun to change.

Thanks to Nanshan Group's support policy of interest-free loans to buy houses, Liang Hualong has already bought a house last year.

On the contrary, Lin Tiansheng felt that he would wait for the funds on hand to buy when he had more money, but he saw that housing prices had risen rapidly from the trough to the high point in 2008 in the past year.

This made him even more afraid to buy it.

I feel that house prices may fall.

After all, in 2008, the collapse of housing prices is still vivid.

One has a house, the other doesn't have a house, if Lin Tiansheng can still accept this matter, now Liang Hualong has a car, or Jaguar F-TYPE, which makes him very uncomfortable.

He also just took out a loan to buy a Fit the year before last, and he showed off in front of Liang Hualong at that time.

Every once in a while, he always took the initiative to ask Liang Hualong and asked him if he wanted to go out together on the weekend.

I didn't expect the other party to have F-TYPE now!

This is a Jaguar sports car!

I never thought that I could buy a model of a luxury brand like Jaguar in my life.

But my classmates are about to realize this dream!

Thinking about it, Lin Tiansheng's heart is very painful!

"Yes, I just submitted an application to buy a car in the system today, but it is estimated that I will not be able to pick up the car until next month."

"In the past two days, many people in our company have submitted applications to buy F-TYPE, employees can enjoy 85% off the purchase of cars, and the company also provides benefits for buying cars with subsidized loans, basically as long as less than 100,000 yuan can take the car home."

"Didn't I always chase girls unsuccessfully before?"

"I don't like the pimples on my face when I see any one, it's a bit too much, it's not attractive."

"Next time I'll go on a blind date with F-TYPE and see how it goes."

"By the way, Lao Lin, didn't you always say that your girlfriend's best friend was beautiful?"

"Tell me about it?"

Liang Hualong is in a very good mood.

Xingchen Automobile and Jaguar Land Rover products, he likes each one very much.

However, the price is too expensive, so even if his income is not low, he can't afford it.

It's good now!

F-TYPE directly set an unprecedented starting price of 399,900 yuan, and employees also have a discount of 85%!

If you don't buy a car again, how long will you wait?

In case the company's preferential car purchase plan is canceled, wouldn't it be equivalent to a loss of 80,000 yuan at once?

There are many people with similar thoughts as Liang Hualong.

"The ......"

"She may not necessarily like the science and engineering man, I'll ask when the time comes."

Hearing Liang Hualong's affirmative answer, Lin Tiansheng's mood became even lower.

Obviously, the classmates who were much worse than themselves back then, why are they getting better and better year by year?

And he is a little stuck in place, without much change.

Although the development of Yangcheng Honda cannot be said to be bad, it has not even gone up to the domestic TOP10, and the competitive pressure is not small.

In particular, consumers' recognition of independent brands is rising, and the brand premium ability of joint venture car companies is also weakening.

It's like an Accord, which used to sell more than 200,000 yuan.

The BYD F6, which is also similar to the Accord, is less than 100,000 yuan.

Now the starting price of the Accord has fallen to less than 200,000, and the price of the high-end version of the BYD F6 has also gone to about 150,000.

Although the configuration difference is a bit big, the overall gap is narrowing.

This has also forced various joint venture car companies to continuously reduce the price of their models.

Otherwise, consumers are not stupid.

The 150,000 Accord may be very fragrant, but the 200,000 Accord has to stand aside.

In this context, Yangcheng Honda's profit margin is naturally declining.

In the case of declining profit margins, when the company pays bonuses, it is naturally not so generous.

The basic salary also rose slowly, and eventually the difference between the annual salary and Liang Hualong became bigger and bigger.

When Lin Tiansheng was partying with Liang Hualong now, he didn't want to ask about the other party's salary.

Because to ask is to find guilt in yourself!

"Lao Lin, when I pick up the car, let's call a few classmates out to play."

"Whether it's going to Shunde to eat delicious food, or going to Zhucheng to go to sea to find an island to play, I think it's okay."

This time, it was Liang Hualong's turn to take the initiative to invite Lin Tiansheng to go out to play.

Anyway, everyone is not married yet, so if you don't hurry up and play around, you won't be so free in the future.

"Let's talk about it!"

"During this time, I often have to work overtime, and I don't necessarily have time!"

"My leader called me, hang up first!"

After saying this, Lin Tiansheng quickly hung up the phone.

The so-called leaders looking for him naturally do not exist.

After hanging up the phone, he sat in front of the computer and was silent for about ten minutes.

Then turn on the computer and log in to the official website of Nanshan Group to see if there is any social recruitment information suitable for you.

Nanshan Group, Liang Hualong can go, why can't he go?

When Xingchen Automobile established the F1 team, he liked F1 and wanted to change jobs.

However, it didn't work out.

Now he is no longer confined to the work related to the F1 team, as long as he can enter Xingchen Automobile, enter Jaguar Land Rover, and enter Nanshan Group, he is willing!

The influence of Nanshan Group is constantly expanding under this subtle influence.

Within Nanshan Group, after the announcement of the preferential car purchase plan, more than 1,000 F-TYPE application orders from various business divisions were received in just three days.

This made Zeng Tingting more confident in F-TYPE.

On the other hand, Jaguar has also received orders for more than 2,000 units from various 4S stores.

This car has just entered mass production, according to the original plan, the number of scheduled production this month is less than 1,000 units, and now there are 3,000 orders in hand, which is enough for two or three months.

And that's not even counting the F-TYPE export orders.

After all, in the past few days, F-TYPE has also begun to be shipped overseas one after another, and will be launched in Europe, the United States and other places.

At that time, the sales volume in a month will not be 3,000 units, even if it can stabilize at more than 2,000 units, it will definitely be a success.

"Mr. Cao, now our F-TYPE is one of the best among all sports cars."

"In the search ranking of Autohome, the popularity of F-TYPE has also entered the top three."

"I feel that this car is expected to become the most successful sports car in the history of Jaguar Motors, which will greatly increase the popularity of Jaguar Cars in China."

Zeng Tingting is also in a very good mood now.

Before, she patted her chest to Cao Yang and said that she could sell this car.

Now less than half a month has passed, and it has already been done well.

It can be said that her promise has been fulfilled.

The next step is how to keep the heat on the F-TYPE so that it can always attract everyone's attention.

"I didn't expect so many of our own employees to buy F-TYPE, which is a bit beyond my imagination."

"It seems that we can tap the potential of this car and make a few more versions for everyone to choose from."

"When the time comes, we can even set up an F-TYPE club to regularly engage in some projects, so that these owners will become loyal fans of Jaguar cars."

Cao Yang himself thinks that the Jaguar logo is very beautiful, and the image of a jaguar jumping forward has a very strong visual impact, which makes people think of the elegance and power of Jaguar cars at a glance.

The Jaguar brand originated in England and was founded in 1922 and now has a history of 88 years.

Founder Sir William Lyons gave Jaguar the dual genes of luxury and sportiness, and these genes are now vividly displayed on the F-TYPE.

The point is that the price is not high at all.

Of course, some people think that the cost of F-TYPE is not high.

It's normal to sell it cheaply, right?

So do you think the cost of LV bags is very high?

Why haven't you seen people sell it very cheaply?

"The employees of our group generally have better incomes, especially those who joined the company in the early years, and they are generally grassroots managers, and their incomes are higher than most of their peers."

"If you work hard and work more overtime, the overtime pay alone will be higher than the salary of many peers."

"This time, it is rare to launch a preferential car purchase plan, so people who can afford F-TYPE naturally have also made a move, for fear of missing the opportunity."

Zeng Tingting has been paying attention to the situation of F-TYPE these days, and she is relatively clear about the dynamics of employees.

So for Cao Yang's question, she can immediately give an accurate answer.

"Since F-TYPE already has the quality of a popular model, the company will simply give more resources and promote it well."

"Strive to make it one of the best-selling sports cars in the history of sports cars."

Cao Yang still knows a lot about the development history of sports cars, so he didn't dare to easily boast that Haikou would be the highest-selling model in the history of sports cars.

For example, Mazda's MX5, Chevrolet's Corvette Stringray, Nissan's 240Z, Mazda's RX7, Mercedes-Benz's SLK, BMW Z3, Audi TT and other models have a very good historical record.

When it sells well, there is no problem in selling 100,000 units a year.

For Cao Yang, as long as the sales of F-TYPE can reach 50,000 units a year, it is already a hit!

Compared to the number of units planned, this is much exceeded.

It is also enough for F-TYPE to form a certain influence around the world.

The result is a collection that will become a timeless classic.

"No problem, I also think F-TYPE is worth the company's more resources."

"Although the price is not high, it is still very effective in enhancing Jaguar's brand influence and sales."

With this dialogue between Zeng Tingting and Cao Yang, many resources of Nanshan Group immediately began to tilt towards F-TYPE.

Although it cannot be said that the whole company is pushing this car together, the effect is also very amazing when various means are put together.

On the hot search on Weibo, F-TYPE-related topics have always existed.

At most, it's a daily change of content.

As for professional media such as Autohome, there are naturally various reports.

As Nanshan Film and Television, which cooperates with Nanshan Group to promote its products, it is definitely not far behind.

In just one week, Zhang Songwen arranged for someone to shoot a micro-film with a large number of F-TYPE exposures and broadcast it on Nanshan Film and Television Network.

Although it is a micro movie, there is no shortage of some signed big stars of Nanshan Film and Television, and there are many big names, which are not serious big movies.

At the same time, several urban dramas have also temporarily inserted F-TYPE advertising placement, which will continue to appear in the audience's field of vision this year.

Of course, none of this is the most straightforward.

Zhang Songwen organized 18 well-known celebrities and created a "My Story with F-TYPE" relay check-in activity, which brought huge influence on Weibo.

When some other celebrities found that the number of fans of the celebrities participating in this event increased rapidly and their exposure increased significantly, they immediately spontaneously followed the relay.

There are even a few celebrities who went directly to Jaguar Motors' 4S store to pick up a convertible version of F-TPYE at a higher price, and became a model to shoot there.

In the end, the number of fans and exposure of these people naturally ushered in a wave of rapid growth.

"Milai, you took this photo so well, you are wearing a heroic posture, and with the red convertible F-TYPE, it is really eye-catching."

INSIDE NANSHAN FILM AND TELEVISION, XIA LENE AND MILAI RARELY GOT TOGETHER IN THE COMPANY, EACH HOLDING AN HONOR 3G MOBILE PHONE AND SWIPING WEIBO THERE.

AFTER ENTERING 2010, HONOR 3G ALSO BEGAN TO EXPLODE.

BYD's OEM production line for Honor mobile phones has also been officially put into production, and the tight supply situation on the market has been alleviated a lot.

And more and more owners of Honor mobile phones have also begun to influence their friends.

After all, the HONOR 3G, which has various apps such as Weibo and Nanshan Film and Television, is really not comparable to the products of Nokia and Motorola.

"When I test-drove the starry sky sports car before, although I thought it was very handsome, but when the power was too sufficient, it was a little difficult to drive, and I always felt that there was no way to drive the car."

"But this time the F-TYPE doesn't have this problem at all."

"Driving it is not very different from driving a regular car, and girls can do it."

"Charlene, I highly recommend you buy one and give it a try, it feels very good."

Milley is in a good mood.

In the past few days, her Weibo followers have increased by more than one million, and it has officially exceeded 10 million.

It gave her the feeling of killing two birds with one stone.

I flattered the company and benefited myself.

After all, for celebrities, when their influence and exposure rise, their fame is rising, their coffee positions are rising, their income is increasing, and their future is getting better.

This kind of thing is what every star wants to see.

You don't need to accompany you to dinner, you don't need to drink with you, you don't need to chat with you, and you don't need to stay overnight to achieve this effect.

Why not?

It's no wonder that the enthusiasm of all the stars on Weibo is very high these days.

Even if some people suspect that the number of these followers has increased, it may not necessarily be real fans, or it may not be that users themselves have taken the initiative to pay attention.

But what does it matter?

Anyway, the number of followers displayed under your account is increasing.

Under the leadership of Nanshan Film and Television, the number of Weibo fans has become an important indicator of a star's popularity.

Especially some traffic stars, if the number of Weibo fans is very small, then no matter how popular you are, Nanshan Film and Television will not recognize it.

It can be said that Nanshan Film and Television is also trying to set some standards for the entertainment industry.

Let these standards develop in the direction that is beneficial to Nanshan Film and Television, Weibo, and Nanshan Group.

"I asked my agent to help me order a top-of-the-line F-TYPE yesterday, but I've heard that it will take at least a month to pick up the car."

"If I had known, I should have been as decisive as you."

"Now F-TYPE, you have to wait for the car at a higher price!"

Charlene said with a little annoyance.

Milley's popularity has risen in the past few days, and she naturally sees it in her eyes.

To say that there is no envy at all is definitely false.

But there are some things that you just envy and it's useless.

(End of chapter)