F-TYPE is on fire!

It's a mess!

Although the sales volume is not in the top few, even the top dozens in China cannot enter, but the F-TYPE is still popular.

After all, it doesn't make sense to compare sales of a sports car with the best-selling sedans and SUVs.

Not to mention the topic of F-TYPE on Weibo, various professional media are also writing various articles around the hot topic.

Even many automotive media people have begun to pay for F-TYPE.

Lin Jiayan is one of them.

"Xiaolin, I heard that you specifically looked for Minister Zeng of Nanshan Group, and yesterday you brought back the F-TYPE at the market guide price in the 4S store?"

Early in the morning, Fang Dawen was very curious and came to Lin Jiayan's workstation with a cup of coffee.

Yesterday, Lin Jiayan took a day off, and although Fang Dawen was not in the company, he also heard the relevant news.

Autohome now publishes several articles related to F-TYPE every day, and Fang Dawen, the editor-in-chief, has a very in-depth understanding of this car.

The more he learned, the more he admired the people who designed such a car as the F-TYPE.

It's not easy to play tricks with sports cars.

"Just park downstairs on the first floor, leader, invite you to dinner in the evening, and take you for a test ride and test drive of the F-TYPE by the way?"

The last time he went to the Modu Circuit for a listing event, Fang Dawen didn't participate because of other things.

So he really hasn't test-driven the F-TYPE, and it's more just a matter of understanding the data.

After so many years in the workplace, Lin Jiayan also knows how to have a good relationship with leaders.

So it was natural to mention the matter of having dinner in the evening.

However, Fang Dawen did not directly say whether it was good or bad, but continued to ask: "It is said that there are thousands of orders for this car that have not been delivered, and they are still increasing. ”

"Do you think this car can become a hit?"

The attitude of the website towards popular models and common models is naturally different.

JUST LIKE THE TESLA MODEL 3 IN LATER GENERATIONS, THE NUMBER OF ARTICLES RELATED TO IT ON VARIOUS WEBSITES IS DEFINITELY NOT COMPARABLE TO ORDINARY ELECTRIC VEHICLES.

Obviously, Fang Dawen is thinking about whether to give F-TYPE more reporting resources.

"The appearance of this car is not inferior to any sports car, whether it is the Mercedes Z4 or Mercedes SLK, or the Porsche 911, the appearance of the F-TYPE is competitive in front of them."

"In terms of brand power, Jaguar, a British brand, will not be worse than Mercedes-Benz and BMW, and it can barely compete with Porsche."

"Although the power is a little ordinary, the product performance of Nanshan engine will never be worse than that of opponents of the same level, even if the opponents are Mercedes-Benz and BMW."

"So such a sports car, the price only starts at 399,900 yuan, I really can't think of any reason why it shouldn't be popular."

"Unless it has a bunch of quality problems and destroys itself."

"But Jaguar Motors is also an old car company, and now there is the influence of Xingchen Motors in it, in this case, it is impossible for such a thing to happen."

Lin Jiayan's attitude is obviously very clear.

The F-TYPE sports car is going to be popular and is about to become a popular product.

Jaguar is not yet like a posterity, and after the joint venture with Chery, a bunch of low-cost models were launched, and eventually the brand power of the luxury brand was greatly reduced.

At this time, Jaguar sold more than one million models at every turn, and only the bosses in South China bought more.

Therefore, Jaguar's brand power is slightly higher than that of Mercedes-Benz and BMW, and even not much worse than Porsche.

In this case, the F-TYPE's super competitiveness is even more highlighted.

It's like one day BMW X7 sells 300,000 units, so let alone one or two thousand monthly sales, even one or two thousand monthly sales are considered less.

"Since you also think that the F-TYPE can be popular, and the Nanshan Group has also expressed its hope that everyone will help promote this car, then we will do it well and have a win-win ending."

Fang Dawen naturally will not oppose the other party in everything just because Nanshan Group is the backer of Autohome, a competitor.

That's what only kids do.

With the investment of so many resources, the topic of domestic sports cars has slowly become a hot topic.

Some peers, naturally, can't wait to rub the hot spots.

"Mr. Wang, our S8 was originally planned to be mass-produced at the end of this year, but I think the relevant publicity work can be advanced to now."

"Anyway, we have clay models and a couple of early prototypes that we can use to take pictures."

Wu Huacake is a little impatient to bring the sports car that BYD is developing to the market.

When Wang Fu said that BYD was also going to develop a sports car, Wu Huacake didn't think it made much sense.

After all, when the domestic sports car was in the earliest, Geely Automobile had a beauty leopard, but the sales were very pitiful.

At that time, it seemed to have caused a great sensation in the automotive industry, and everyone gave great praise and expectations for Geely to build a sports car.

In fact, except for some wedding companies to buy, there are basically few ordinary consumers who buy the beauty leopard back.

In this regard, BYD has done sufficient research when it began to prepare to enter the sports car market.

However, although BYD's pace of development in recent years has been different from that of previous generations, in the end, the S8 sports car was born.

Even the styling of the S8 has not changed, and it is still borrowed from the Mercedes-Benz SLK as always.

However, in terms of power, the 2.0T and 3.0T turbocharged engines purchased from Nanshan Engine, combined with 6MT, 6AT and 8AT automatic transmissions, are almost the same as the powertrain of the Jaguar F-TYPE.

"We originally planned to sell the S8 in a limited edition of 10,000 units, and we can sell 2,000 units a year."

"Now Jaguar's F-TYPE can reach 2,000 units a month, and it will be no problem to sell 100,000 units in five years."

"Although the models designed by Mr. Cao himself, there are few rivals in terms of innovation and fashion."

"But our S8 borrows from the Mercedes-Benz SLK, and the appearance is also very classic."

"Lao Wu, do you have the confidence to make the S8 a best-selling sports car with monthly sales of 1,000 units?"

As soon as Wang Fu said this, Wu Huabi was under a lot of pressure.

According to the current hot scene of the sports car market, he is confident enough to complete the planned number of units.

However, if the planned number of units is doubled several times, the situation is completely different.

In order not to fall into the pit in the future, Wu Huabian hurriedly said: "Mr. Wang, although the brand power of independent brands in China is rising every year, it is no longer synonymous with low-end and poor quality in the eyes of consumers, but if we compare BYD with Jaguar's brand power, there is still a relatively large gap." ”

"Even our S8 will not be worse than Jaguar F-TYPE in terms of appearance, power and configuration, and price, but the sales will definitely be much less than them."

"Besides, F-TYPE can be so popular, and it has a lot to do with a lot of celebrities helping to promote it."

"There is no way for us to compare with Jaguar in this regard."

Although Wu Huabi was making excuses for himself, what he said was not unreasonable.

So Wang Fu didn't lose his temper when he heard it.

After all, Wang Fu has already seen the marketing ability of Nanshan Group.

That's really not comparable to ordinary car companies.

Autohome, Weibo, Nanshan Film and Television, all of them are leaders in their respective segments, and when everyone works together, the publicity effect is amazing.

In addition, the strength of the people themselves is very strong, and each product can compete with international giants.

In this case, isn't comparing with them just looking for abuse?

"Over the years, everyone's attention has been on sedans and SUVs, even MPVs have received little attention, let alone sports cars."

"But now Jaguar Motors has brought the topic of sports cars to the heat, and there is even such a hot word as a domestic sports car."

"I think we can still seize the opportunity to market."

"I completely agree with what you said about launching propaganda in advance."

"It's best to be able to rub the hot spot and let us also touch the light of F-TYPE."

Wang Fu arranged for someone to produce the S8 before, more because of emotional factors, and he didn't expect this car to really make money for the company.

But now that he has the opportunity to make money and increase sales, he is naturally very positive.

You know, BYD is a listed company, and when the popularity of S8 goes up, the stock price may rise by a few points.

The R&D investment on the S8 is estimated to be able to earn some after all the retribution.

"Mr. Wang, if you start marketing now, I have thought of a special plan, but it is not quite the same as the previous practice."

Wu Huabao came to report to Wang Fu today, and obviously made full preparations.

Sure enough, after hearing this, Wang Fu was very interested and asked, "What special plan?" ”

In the field of publicity, we are not afraid that the programme is special, but that it will not be effective.

Even in many cases, some classic propaganda cases are due to the use of special propaganda programs.

Therefore, Wang Fu is not afraid of how special Wu Hua's plan is.

"We just released the final sales price in advance."

"The price of the Jaguar F-TYPE starts at 399,900 yuan, which is a luxury car."

"So the price must be much lower than theirs."

"According to the cost calculated by the finance department and the purchasing department before, as long as the price of S8 can be set at more than 200,000 yuan, it will not lose money."

"So I'm wondering if I can directly set the starting price of the S8 at 199,900 yuan?"

"When the time comes to advertise, you can buy a sports car with similar power performance at half the price of the F-TYPE, and I think there should still be consumers who are interested."

When Wu Huabao said this, Wang Fu understood what he meant.

It is nothing more than throwing out the temptation of low prices in advance.

The S8 is modeled after the Mercedes-Benz SLK, but the price is only a fraction of that of the Mercedes-Benz SLK.

If the copycat is particularly bad, many people may not be interested.

But when the power system is not bad and the appearance is not bad, there are still people who are interested.

200,000 sports cars!

Driving on the street, isn't it more attractive than the modified Civic and GOLF?

You must know that Zephyr Honda's Civic, if it is high-matched, will land 200,000.

Add to that the money for modifications, and it's even more exaggerated.

But driving the Civic and driving the S8, the pulling effect on the road is definitely different.

"Yes, then do as you say, and publish relevant news on the official Weibo as soon as possible."

"However, in terms of marketing, the price should be compared with Mercedes-Benz and BMW's sports cars as much as possible, which will be more impactful and will not make Nanshan Group unhappy."

Although Wang Fu wants to rub the hot spot, he also doesn't want to spoil the relationship between BYD and Nanshan Group because of this matter.

The two sides are now going to jointly build an 8-inch semiconductor factory in Chang'an City.

If the relationship is stiffened at this time, there is no benefit.

……

BYD is not the only one who wants to make sports cars in China, or is making sports cars.

As the first Geely Automobile to launch the Beauty Leopard sports car, seeing that the Jaguar F-TYPE was on fire, and seeing the news that BYD S8 announced a starting price of 199,900 yuan and some pictures, Geely Automobile's people immediately couldn't sit still.

"Mr. Li, I think we can replace the Beauty Leopard with the 2.0T turbocharged engine of the Nanshan engine, change the appearance slightly, and relaunch the facelifted model early next year."

"Your previous layout is completely correct, it's not that there are no consumers in China who like sports cars, it's just that there are not many people who can afford cars before, and even fewer people buy sports cars."

"Now the scale of our car market has gone to more than 10 million a year, and even this year can hit the 18 million mark."

"There are more diverse consumers in the market."

"As the first domestic sports car, as long as it works well, we can still enjoy this wave of dividends."

As the head of the sales department of Geely Automobile, Peng Lin naturally hopes that his company can come up with a few models that can attract attention.

You know, a model that can cause enough buzz can not only make the car itself sell well, but also drive the sales of other models of the same brand.

For example, when the most popular time in the history of the magic capital Volkswagen, it was an ugly mess of some models, and it was able to sell more than 10,000 units per month, which simply refreshed everyone's cognition.

Peng Lin naturally knows this truth, so he is very interested in the beauty leopard again.

"I didn't expect the domestic sports car to suddenly become popular, Nanshan Group is really powerful, and it can make the Jaguar brand famous in such a way."

"In the past, Jaguar has always been a more high-end existence than Mercedes-Benz and BMW in China, but now it is directly making such a cheap sports car."

"Although the various configurations of this car are completely incomparable with the star sports car, the impact on consumers is very huge."

"Our beauty leopard can indeed be changed and repackaged for sale."

Li Su has always had a soft spot for sports cars, otherwise he would not have started the sports car business so early in 2003.

Although the styling of this car does not cost Geely much effort, it is also a brand new car.

Its headlights are a bit like the 1993 Honda Integra, the taillights are a bit like the Toyota MK4 Supra, and the body lines are close to the original Hyundai Coolpad and Mitsubishi Eclipse.

But when combined, it's a new car.

The investment in all aspects, to say the least, will cost one or two hundred million yuan.

But in the end, only the wedding company bought some, which can be said to be a mess.

Now that he finally sees that selling sports cars seems to be able to make money, Li Su is naturally interested.

"That's right, now is the best time to relaunch the facelifted Beauty Leopard, and we can also announce the relevant information in advance like BYD."

Seeing Li Su approving his plan, Peng Lin was also quite excited.

"It's okay to buy a 2.0T product from Nanshan Engine, but I think it is still necessary to distinguish it from the S8 and further reduce the price."

"So we can directly use the 1.5T turbocharged engine of Nanshan Engine, but use the 2.0T engine in the high configuration."

"In this way, we can directly set the price at 149,900 yuan, which is 50,000 yuan cheaper than other people's 199,900 yuan, and it is much cheaper than Jaguar F-TYPE."

Since you want to make a sports car, you have to make a name for yourself.

Otherwise, it would be worthy of the name of the first domestic sports car.

Li Su is not the kind of person who is willing to admit defeat, he wants to make the beauty leopard a classic product of Geely Automobile.

"That's okay, if you announce the price in advance now, or even accept reservations, it is estimated that it can still have a big impact on many consumers."

"I just don't know if BYD will also launch 1.5T products when the time comes."

In Peng Lin's eyes, only the BYD S8 is a competitor of the beauty leopard, so it is natural to plan the model around the situation of the opponent.

Now everyone has announced some information in advance, which is equivalent to playing cards when fighting landlords.

So whether to adjust some strategies or not, you need to think carefully.

"Regardless of BYD's reaction, the domestic auto market is so large, there is still room for a few sports cars."

"We don't expect to sell tens of thousands of cars a month, we can sell a few cars a month, even if it is a success."

With Li Su's words, Peng Lin naturally didn't have any pressure.

Hurry up and organize relevant departments within the company to take action, and Geely Automobile will also make a big move in the sports car market segment.

……

Zotye Automobile is a relatively special existence in the Chinese automobile industry.

Relying on the hot sales of the ZX5 and ZQ5, the sales volume in 2009 successfully crossed the 100,000 mark.

According to their vision, this year is to hit the 150,000 or even 200,000 mark.

In this case, it is natural to hope that the higher the popularity of the company, the better.

In that way, even the publicity cost can be saved a lot.

After all, sometimes black and red are red.

Wu Kaiwei and Yang Hao are well aware of this.

So they're very positive about anything that can increase the company's exposure.

Prior to this, Zotye Auto mainly focused on SUV models.

After all, SUV models have a certain premium compared to sedans, and for Zotye, the cost pressure can be less.

But now Yang Hao has found that in addition to SUVs, there seem to be some other good options.

"Mr. Wu, in the past few days, Jaguar F-TYPE, BYD S8 and Geely Beauty Leopard have had a lot of news reports, and the topic is very high."

"Many media feel that this year is the first year of domestic sports cars, and it is the first year that sports cars have begun to enter the majority of consumer groups."

"I think the company can also choose a hot-selling sports car to imitate the production and give consumers a better choice."

As soon as Yang Hao said this, Wu Kaiwei immediately became interested.

During this period of time, he naturally paid attention to the news.

Whether it is Jaguar F-TYPE or BYD S8, it has attracted many eyeballs.

Even Geely Automobile, which has just released the news of a new generation of beauty leopard on its official WeChat, has attracted a lot of attention.

In this case, it is naturally impossible to say that Wu Kaiwei has no idea at all.

Now that Yang Hao has mentioned this topic, he is even more determined to engage in the idea of a sports car.

"Which sports car do you have your eye on?"

Zotye Automobile, which has always been known for its "tape measure department", will definitely not take the time to develop its own sports cars if it wants to produce sports cars.

Find a target model, let the "tape measure department" spend a few months to disassemble and analyze it, and then you can let the supplier start producing parts.

Start doing it now, and there will be no problem with mass production next year.

"I think of two models, an Audi TT and a Porsche 911."

"These two models have their own advantages, and they are both classic sports cars in the last decade."

"In particular, the Audi TT, due to the product placement in Hollywood blockbusters, has become a few points more well-known in China in recent years than the Porsche 911."

Obviously, when Yang Hao came over to report the news to Wu Kaiwei, he already had some ideas.

Zotye Auto has taken a different path from other car companies.

At the beginning, whether it was BYD or Great Wall, they all did the practice of learning from the hot-selling models of other car companies.

But they tend to opt for the models with the highest sales, while Zotye is targeting luxury brands first.

They will only choose the best-selling models in the luxury brand, so that the impact will be greater for consumers.

After all, the CRV of more than 200,000 and similar models of more than 100,000 are not so impactful.

But with more than one million X5 and more than 100,000 ZX5, the impact of that price difference on consumers is very huge.

Now if you want to choose a sports car, you naturally have to choose the best-selling products in the luxury brand.

"We provoked BMW before, but people have communicated with us indirectly through Nanshan Group, as long as we don't continue to copy their models in the future, everyone should be able to get along well."

"All that's left is to see what Audi does with us."

"Both horizontal and vertical are going to be done by Audi, so it's better to just take the Audi TT and do it again."

"Then we don't have to deal with lawsuits from Audi and Porsche at the same time."

Wu Kaiwei thought about it and quickly made a choice.

Audi TT and Porsche 911, he naturally has an impression.

Normally, copying the Porsche 911 will have a greater impact on everyone.

After all, the Porsche 911 is much more expensive than the Audi TT.

But in China, the influence of the Audi brand is more special, and the popularity is much higher than that of Porsche.

In this case, it is difficult to say which car is better to copy.

Combined with other factors, Wu Kaiwei chose the Audi TT.

"It's okay, but the price of Geely Beauty Leopard has been set to start at 149,900."

"If we want to give everyone more impact, then we have to make the price lower."

"Mr. Wu, why don't we set the starting price at 99,900 yuan?"

Yang Hao boldly proposed a price.

Zotye has always relied on price shock to win, and if it has no advantage over Geely, then it will be difficult to sell at that time.

"Yes!"

"It's a big deal that this configuration will be equipped with 4MT, and other configurations with higher prices will be the main one!"

With Wu Kaiwei's decision, all kinds of automotive media are even more excited.

This is a bunch of car companies rushing to give benefits to everyone.

There is no need to worry about the end of the Chinese New Year, there is no news to write about.

(End of chapter)