In 2010, in the eyes of most people, a mobile phone is a mobile phone, and a car is a car.

They are good friends in life, but they are not particularly connected to each other.

On the one hand, let alone 4G, 3G mobile phones have not yet been popularized in China, and the advantages of smart phones have not yet exploded in all directions.

ON THE OTHER HAND, THE NUMBER OF VARIOUS APPS IS NOT PARTICULARLY LARGE, EXCEPT FOR HONOR 3G USERS, MOST PEOPLE DON'T HAVE A PARTICULARLY BIG FEELING ABOUT THE APP THING.

But Cao Yang is very clear that the connection between mobile phones and cars will become closer and closer in the future.

Even some car companies began to sell cars as large mobile phones.

Traditional automobiles are gradually transitioning to consumer electronics.

In the past, the quality that everyone pursued slowly became the pursuit of science and technology.

Many traditional car companies have not kept up with this change, and even do not recognize this change.

But the market will tell you what consumers like.

Look at 2023, Modu Volkswagen, Chuncheng Volkswagen, Modu GM, Yangcheng Honda, Imperial Hyundai, Changan Ford and other once brilliant joint ventures, their profits have plummeted.

That's a real plummet!

It has fallen to the point where it is almost impossible to make money selling cars, or even to lose money.

In 2010, this was almost unthinkable.

However, the market share of Huaxia's own brands is more than 60%, and it is still expanding.

Such a situation is also unimaginable to people nowadays.

There are certainly reasons behind the rapid development of electrification, but it is also the impact of the development of intelligent networking.

The Huaxia people are very capable of rolling, and the program apes of Huaxia are notoriously desperate.

Adding a function to the car machine system may be done in a week in a Huaxia car company, but it may take half a year to put it in Volkswagen.

The key is that those employees take a very high salary and spend half a year to develop the function, which is not very easy to use, and does not meet the usage habits of consumers at all.

The models of the major automobile giants in Huaxia are almost none of them have a very good car machine system.

For this reason, Volkswagen even fired the entire IT business unit directly.

It is also because it realizes that it is not good to engage in software, so Volkswagen has invested heavily in Xiaopeng Motors, and what it likes is nothing more than Xiaopeng Motors' intelligent technology.

Don't look at the sales volume of Xiaopeng Motors at that time, it only sold more than 10,000 a month, but there were more than 3,000 R&D personnel engaged in intelligent network business.

The key is that Huaxia's more than 3,000 program apes are definitely higher than the 10,000 program apes of Volkswagen, Honda, and Toyota.

In this case, there is naturally a big gap in the performance of the products developed by everyone.

Cao Yang realized this early, and naturally wanted to remind Huan Yongxiang and Zeng Tingting to pay attention to this aspect.

"Mr. Cao, according to some reports I have seen before, the most used by consumers in the car is to use the navigation APP of our HONOR 3G mobile phone, and the navigation accuracy in this case is higher than that of the car."

"And the cost of car navigation is quite high now, basically in the same car, the difference between the price of navigation and navigation is at least more than 10,000 yuan, and even 20,000 or 30,000 yuan."

"Even if the navigation installed by the consumer himself outside, it is generally several thousand pieces larger, and the performance is often not guaranteed."

"So I think the next step is to focus on the development of mobile phone navigation, on the one hand, you can fix the mobile phone on the dashboard by installing a bracket."

"The other is through the car machine system, so that our mobile phone can be combined with the car machine, directly making the car machine into a big mobile phone."

"You can operate various apps on your mobile phone on it, whether it is navigation, listening to songs, surfing the Internet, etc., you can consider it."

Zeng Tingting thought back to the news she had received in the past, and felt that some of the information combined with what Cao Yang said seemed to have a special reference.

Xingchen Auto is a luxury brand with little historical background.

Although it seems to be a success now, whether it can maintain its reputation as a luxury brand is actually something that no one is sure of.

And constantly strengthen the sense of science and technology of Xingchen Automobile, so that everyone feels that Xingchen Automobile is the most technological model, and enhance the sense of luxury through science and technology, which is something that Zeng Tingting feels has a certain degree of feasibility.

Of course, the sense of science and technology is very simple to say, and it is obviously not so easy to really do it, or even to make results.

However, Zeng Tingting is still very confident in the R&D strength of her group.

That's why I dare to make these suggestions so boldly.

And Cao Yang naturally won't have any opinions when he listens to it.

In later generations, the connection between the car machine system and the mobile phone mainly seems to be through Carlife or Carplay.

One is an Apple product, and the other is something that supports Android.

However, these functions are still not good enough, and many electric vehicles have gone further to make their car machines more understanding you and consumers.

In this regard, Cao Yang naturally has a lot of right to speak.

"Your ideas are very good, and the intelligent network center has been established for some time, so that they can come up with a few first-generation products and officially use them on new models."

"It doesn't matter if it's not perfect, it can be constantly improved."

"Of course, considering the rapid development of software and the changing functional requirements, it is best for our in-vehicle system to support OTA functions so that it can be upgraded when needed in the future."

As soon as Cao Yang said this, Huan Yongxiang next to him couldn't help but say: "Mr. Cao, the OTA function is mainly used on smartphones now, even if it is a traditional feature phone, it is not supported." ”

"For the automotive industry, in the past hundred years, there has been no OTA, and no OEM will think that after selling its products to consumers, it can still support consumers to regularly upgrade OTA."

"The changes here are not only as simple as software updates, but also some of the requirements for hardware."

"FOR EXAMPLE, THE MEMORY ON THE DISPLAY MAY BE SUFFICIENT AT THIS STAGE, BUT IF YOU NEED TO CONSIDER THE NEEDS OF FUTURE SYSTEM UPGRADES, THEN IT IS LIKELY THAT THE MEMORY WILL NEED TO BE EXPANDED."

"The same is true for the computing power of chips, and it is necessary to reserve space for subsequent development in advance."

"As a result, the cost of our parts will go up a notch."

Huan Yongxiang is also a traditional person in the automotive industry.

For the bold plans put forward by Cao Yang, he was obviously a little difficult to accept.

According to this method, isn't a car the same as a mobile phone?

But how can a car be like a mobile phone?

The safety requirements are completely different.

"Mr. Cao, Mr. Rao, I think the OTA function is very important, but whether this function can exert its own power depends on what we plan to OTA upgrades."

"If it's just an upgrade of the car machine system, it's a bit worth the loss."

"If a full range of parts such as the control system of the whole vehicle can be upgraded, then I am afraid it will take a long time."

"What we need to do now is to first clarify what needs to be done in the near future."

Zeng Tingting knew that there was no point in arguing like this.

It's better to go straight to the topic and discuss whether these things can be done or not.

"The navigation I just mentioned is important, but even more important is autonomous driving."

"The Intelligent Connected Center is now also working on in-vehicle systems and autonomous driving functions."

"As long as this work is done well, other sense of science and technology can be slowly improved."

Cao Yang knows very well that Tesla in later generations has enjoyed the most delicious electric vehicle market cake by virtue of its excellent performance in its own car machine system and automatic driving.

Other car companies produce electric vehicles, and they generally have to lose blood.

Even in the case of blood loss, the car cannot be sold.

Everyone is eager to pile up all the configurations on their own models, so that consumers know that their models are very competitive.

However, such a plan is rolled back and forth, and everyone who is rolled up will not be able to survive.

It's like a Tesla, it feels like a naked car.

The entire interior design is particularly simple (simple), and even the processing of parts is very general, which is generally inferior to that of joint venture car companies.

As for all kinds of colorful features, most of Tesla's models are not available!

It's not that people can't design it, and it's not that people can't find cooperation with auto parts giants.

It's that people's selling point is not here.

There is almost no configuration, and the parts are made as simple as possible to reduce the cost.

Then maintain a relatively high profit margin.

This kind of plan, Huaxia's own brand obviously can't play.

For example, Spring City Automobile and Xifeng Automobile and the like, how much can you expect from them?

Often, the higher the expectation, the greater the disappointment.

It's better not to think about anything at all.

"If you want to develop these things on a large scale, I feel that the manpower of the intelligent network center may not be enough."

"Now they are developing a lot of products, which will be installed in the car and experienced by consumers in the future."

"Whether the system is good or not, consumers have the most right to speak."

As soon as Huan Yongxiang finished speaking, Cao Yang said: "The intelligent network center can be increased to 3,000 people, and the design team of more than 5,000 people will be further expanded in the next three years." ”

Huan Yongxiang will definitely not miss this good opportunity to find a boss.

Cao Yang rarely took the initiative to ask, otherwise he wouldn't know what the situation was.

"You don't have to worry about spending money, and eventually it will be taken back from the wool."

With Cao Yang's words, it is naturally difficult for everyone to worry about whether to invest in the research and development of new robot technology and other things.

Cao Yang is ready to further rapidly increase the number of employees in the group, especially the number of R&D personnel.

He wants to build Nanshan Group into a technology-based company, make it a benchmark for Chinese enterprises, and become the object of everyone's benchmarking.

……

"Mr. Li, I heard a piece of news recently, and I think it's a little strange."

Geely Automobile has naturally been very concerned about the movements of Nanshan Group, and there are even special people in their company who are doing this.

At present, the automotive industry is in a stage of rapid development, and everyone wants to become a marketer.

Otherwise, it will be really a shopping price, which is really not easy.

"What's strange about it these days?"

Peng Lin thought about it and felt that since it had already been said that it was all about this, he should simply make it clear.

However, people don't have that much time to look at the data.

"The photo studio that originally bought our Beauty Leopard sports car is said to have bought a Jaguar F-TYPE sports car."

"And some studios have launched a new business, which is to use a fleet of sports cars to pick up brides."

"This kind of approach can definitely attract a wave of attention."

It is indeed very convenient for people in the photo studio to buy sports cars to take wedding photos or something.

But for these studios, those are not consumables and can be reused.

But when it comes to collecting money from customers, it's all based on the fastest depreciation amortization time.

"Although Jaguar is a veteran enterprise, its influence in China has not been very high."

"This time the sports car market has been successfully opened, and the situation behind it is more interesting."

"But the idea of a wedding car does have a certain degree of feasibility."

"It's just that these options aren't necessarily the most suitable for us."

Li Su did not lose his temper because of the recent bad sales of the beauty leopard, from 2003 to the present, the beauty leopard has long been uncompetitive.

So when the time comes, many things will definitely be changed.

There is even a possibility that some people will be replaced.

"The top priority is to make the cost of our sports cars as low as possible, and then we can rely on low prices to seize a market, and the pressure on the car companies behind will be completely different if they want to compete with us again."

Li Su is not a person who hesitates.

It has been decided to enter the semiconductor industry before, and even joint venture wafer factories have begun to be built.

In this case, there is no turning back.

"Mr. Li, I understand, I'll go to the purchasing department to discuss it later, and see what to do next."

"Zotye dares to shout such a low price, I think the cost of the beauty leopard still has room to fall."

He is the head of the sales department, so Peng Lin doesn't particularly care about whether this will dig a hole for the purchasing department.

In the workplace, if everything is based on other people's ideas, then your life will definitely be difficult.

That kind of work will end up being very aggrieved.

People still need some initiative.

Otherwise, it's a mess.

"Then you talk about it first, and make an appointment next week to report on it!"

Peng Lin: ......

(End of chapter)