Although the financial crisis erupted at the end of 2008, it led to drastic changes in the economy in many places.

However, with China's strong economic recovery, many places have not felt the impact of the financial crisis since 2010.

Even the development of various industries has set a new historical record.

During the May Day period, various car companies released their sales in April as always.

Needless to say, it must be a cluster of flowers, hello to me, hello everyone.

Naturally, the performance of Centron Motors and Jaguar Land Rover was no exception, with sales setting new records.

However, what interests Cao Yang more is not their sales change, but the monthly sales of Honor mobile phones successfully broke through the 1 million mark, reaching 1.03 million units.

This achievement is definitely memorable!

For this reason, whether it is the official micro of Nanshan Group or the official micro of Honor mobile phone, they have focused on publicizing this matter.

"Mr. Cao, although our sales this month are only a fraction of Nokia, our sales have reached three percent of Nokia."

"Suppliers are now confident in the next step of capacity expansion, and will even prepare parts with a larger capacity than we have announced."

"This is a very good momentum, which means that there is a lot of confidence in the development of smartphones."

Xia Qingqing is in a very good mood now.

The turnover of Honor mobile phones has reached more than 4 billion yuan in a month, and this data is not bad no matter where it is placed.

Even according to the sales ranking, Honor mobile phones can already enter the domestic TOP5.

The point is that the current weekly sales will be more than last week, which means that the sales of Honor phones have been rising in a straight line.

YOU KNOW, HONOR 3G IS A HIGH-END SMARTPHONE THAT STARTS AT 3999 YUAN, NOT A BRICK MACHINE AT 399 YUAN.

To be able to achieve this sales volume is already very good.

"The momentum is good, but you also have to be aware that more competitors are going to start to go down."

"In the past, everyone thought that mobile phone giants such as Nokia and Motorola were still sticking to traditional mobile phones, so there have always been some doubts about the development of smartphones."

"Now that these doubts are slowly disappearing, the competition we have to face will intensify."

"Apple's first flagship store in Huaxia is also officially opened in Tianhe City today, right?"

This result was predicted by Cao Yang at the beginning of the year, so he didn't feel particularly surprised.

Instead, he felt it was important to keep an eye on the competitors in the industry.

lest the car overturn in the gutter and be overtaken.

Among all the mobile phone giants, Cao Yang has never worried about the development of so-called giants such as Nokia, Motorola, Sony Ai, LG and Lenovo.

On the contrary, he attaches great importance to Apple's mobile phone, which has only officially entered the Chinese market this year.

As the general manager of Honor Mobile Phone, Xia Qingqing can naturally feel Cao Yang's attention.

"Before coming to the company this morning, I went to Tianhe City and walked around Apple's flagship store."

"Although their iPhone 3GS is already very good compared to Nokia's products."

"BUT COMPARED WITH OUR HONOR 3G, THERE IS NO ADVANTAGE AT ALL."

"So the opening of their flagship store didn't attract much attention, and the scene of queuing up to buy a mobile phone must have not been seen."

"Even I felt that it was a little deserted when it first opened, and everyone's recognition of it was not particularly high."

"After all, it's uglier and worse than our phones, but the price is the same."

"In this case, except for fans who have bought Apple MP3 and computers before, other consumers should not be very interested."

Although Xia Qingqing's family conditions are very good, she still works hard at work.

And she is very good at figuring out Cao Yang's thoughts and thoughts, knowing that Cao Yang pays attention to the situation of Apple's mobile phone, she directly went to the scene to step on the spot.

Sure enough, after Cao Yang heard Xia Qingqing's words, the expression on his face was quite satisfied.

After all, Xia Qingqing's attitude of attaching importance to it is already very good.

In fact, it turned out that he was thinking too much.

The original time and space, the crazy scene of the Apple mobile phone flagship store, he has seen it himself.

Even before the launch of the new product, some people lined up outside the flagship store with tents overnight.

There was also a situation where the scalpers queued up to buy a mobile phone, and the scalpers immediately bought it at a higher price.

But now the situation is different!

The HONOR 3G, which borrows from the iPhone 4, was launched a year ahead of schedule and immediately attracted the attention of countless consumers.

This has made Apple's halo drop quite a bit.

"The competitiveness of their generation is not so advantageous, but let's not underestimate Apple."

"It's an independent company that always comes up with something new."

"Their developer conference in June this year will definitely release a new generation of Apple phones, and even other products will be released like us."

"At that time, the gap between the two sides will probably be greatly reduced."

"Apple's mobile phone brand strength has always been relatively high, if the gap between the two sides narrows, then they will be our biggest competitors."

Cao Yang gave his opinion very affirmatively.

He will not be arrogant to think that because of his arrival, Apple's mobile phone business will completely collapse or be suppressed.

That's simply not realistic.

Not to mention other places, in the American market alone, it is impossible for Honor mobile phones to surpass others.

Coupled with other markets such as Europe, in the end, Honor mobile phones and Apple mobile phones, who will be the boss of the mobile phone industry, is actually still full of uncertainty.

If Apple has never been able to come up with products that surpass Honor mobile phones, then it is a fool's dream to surpass nature.

However, once there is a huge breakthrough in a certain year's replacement products, the situation faced by the two sides is likely to usher in a reversal immediately.

At the rate of smartphone replacement every year, this kind of crisis can happen to Honor mobile phones at any time.

Cao Yang hopes that Xia Qingqing can have a sense of crisis in this regard.

"Things have really changed a lot since Steve Jobs came to power."

"It doesn't matter if it's their computer or their MP3."

Xia Qingqing knew that Cao Yang attached great importance to Apple, so he also had a special understanding of Apple's development.

After Steve Jobs returned to Apple, everything changed.

The first is the advent of the iMac G3, which gave Apple a "new life", its colorful and translucent design, breaking people's traditional perception of computers, and also giving birth to a series of Apple products starting with i.

If the iMac G3 saved Apple, the iPod can be said to have completely changed the perception of portable music devices at the time.

This music player brings people endless happiness in terms of appearance, ease of operation, sound quality, etc.

Even years later, Apple Music continued to be a part of many products such as iPhones and iPads.

Then there's the Macbook Air.

If you ask who created thin and light laptops, the answer may be the first-generation MacBook Air, in part.

At that time, this Apple notebook also used Intel processors customized for it, which was amazing in terms of performance and user experience.

What made Xia Qingqing realize that Apple is indeed very powerful is the iPad officially released by the other party in January this year, and it has been officially sold in the United States since last month.

It is said that the sales volume reached 300,000 units on the first day, which is really exaggerated and scary.

Thinking of this, Xia Qingqing couldn't help but say: "Mr. Cao, Apple's iPad should soon enter the Chinese market, and it is estimated that the flow of people in their flagship stores will rise rapidly." ”

"I THINK HONOR PAD CAN ALSO CONSIDER ADVANCING AS MUCH AS POSSIBLE AND FURTHER INCREASING ITS PRODUCTION CAPACITY PREPARATION?"

In order to better understand the opponent, Xia Qingqing bought several of Apple's fist products and experienced them through various means.

Especially during this time, she was also impressed by the iPad.

Although the design indicators of the HONOR PAD, which can be produced in small batches immediately, are better than those of the ipad in all aspects, after all, I have not experienced it in real life, and it is difficult to intuitively feel the advantages of its own products.

It's just that combined with the performance of ipad in the United States, Xia Qingqing feels that the production capacity preparation of HONOR PAD seems to be a bit conservative.

Cao Yang naturally has no opinion on this.

"You can combine the sales of iPad, communicate with BYD's foundry factories and various parts manufacturers, and see how far the production capacity will be increased."

"The goals we set before may continue to be achieved ahead of schedule in the future."

"Everyone's acceptance of smartphones and related products is also increasing rapidly."

"In particular, the expanded use of WIFI has further expanded the advantages of these products."

"Maybe they're going to be a big surprise this year."

Just when Cao Yang and Xia Qingqing were talking about the sales and planning of Honor's mobile phone, his mobile phone also rang.

Cao Yang has two mobile phones, one is basically placed on Mi Ying's side, and most of the calls are answered by her.

Only those who think it is necessary to answer Cao Yang will be handed to Cao Yang.

The other one that Cao Yang carried with him was something that few people knew.

But anyone who knows this mobile phone number is either close to Cao Yang or has a unique social status.

"Mr. Cao, congratulations!"

This one called Cao Yang was Wang Fu, and he was naturally qualified to know Cao Yang's private phone number.

At the beginning of the year, Cao Yang went to BYD to discuss with Wang Fu about expansion.

The next progress is in full swing.

"Tongxi, Mr. Wang, BYD's sales this month have reached 50,000 units, rushing to a new height."

F3 is now BYD's flagship product, and its sales are very exaggerated.

In addition, the sales of F6 and S6 products are also very good, and now BYD is very beautiful.

You must know that the original BYD's long-term car sales hovered around two or three hundred thousand, and it was not until the second half of 2020 that it began to break out.

After that, in 2023, it will quickly hit 3 million vehicles.

This increase is also unprecedented in the automotive industry.

"My sales growth is just increasing with the growth of the whole industry, which is nothing."

"On the contrary, it is your Honor mobile phone, the sales volume in April exceeded 1 million units, and it is very exciting to look forward to its performance in the future."

Obviously, what Wang Fu wants to talk about with Cao Yang today is related to the mobile phone business.

Otherwise, I wouldn't have shifted the conversation to my phone so quickly.

"It's already remarkable, and if this trend continues, BYD is expected to hit the domestic sales champion."

Anyway, it doesn't matter if it actually works or not, there is nothing to lose by saying a few words.

So Cao Yang's good words naturally followed one sentence after another.

"I really want to, but Chery Automobile, Geely Automobile and Great Wall Motors are all developing rapidly, and Modu GM has released several new car launch plans in one go."

"I don't have the confidence to get the first place in a short period of time."

"By the way, Mr. Cao, we planned to reach 2 million per month for next year's mobile phone production capacity and 4 million per month the year after next."

"But the current performance of Honor mobile phones, I think it will reach the point of monthly sales of 2 million in a few months."

"Especially in the second half of the year, HONOR 3G and a new generation of mobile phones will be sold at the same time, and it is possible to exceed 3 million monthly sales by the end of the year."

"In this way, it is possible to achieve monthly sales of 4 million in the first half of next year."

"So I thought if we could consider starting to arrange the production line in advance to increase our production capacity?"

Wang Fu would be entangled in whether to expand production before, because funds are relatively tight, and the sales of Honor mobile phones are not so clear.

But when he made the decision to cooperate with the expansion, Honor Mobile took the initiative to give financial support.

Coupled with the excellent performance of Honor mobile phones in the past two months, Wang Fu can now be described as full of confidence.

Of course, the reason why I have to mention this topic with Cao Yang is that on the one hand, I want to express my attitude, and on the other hand, I hope that Cao Yang can always hand over orders to BYD for production.

Wang Fu can now see that Honor mobile phones will definitely have a place in the world mobile phone market in the future.

Not to mention that it sells hundreds of millions of units a year like Nokia, there is no problem in selling tens of millions of units a year.

As a high-end mobile phone, tens of millions of annual orders are definitely a big order.

What's more, Honor mobile phones not only have mobile phones, but also HONOR PAD.

Even Wang Fu thinks that it is difficult to say whether Honor mobile phones will produce laptops in the future.

With such a high-quality customer, he definitely doesn't want to give up.

"Just now, I was still discussing with Mr. Xia to increase the production capacity of HONOR PAD, and I haven't talked about mobile phones yet, but I didn't expect Mr. Wang's call to come."

"Looks like we've all thought of a piece."

As soon as Cao Yang said this, Wang Fu immediately had a smile on his face.

Obviously, Cao Yang agreed to expand production.

If BYD's production capacity is not filled, there is a high probability that Honor Mobile will not go to other foundries.

At this point, Wang Fu is still relatively confident.

That means that in the next two or three years, BYD's mobile phone OEM business should still usher in a wave of high growth.

"The product performance of Honor mobile phones is so good, I don't want to use other ones after using them."

"Mr. Cao, have you considered launching a few more products, and at the same time laying out in different intervals such as entry-level, intermediate and advanced, so that you can quickly expand sales and meet the needs of consumers at different levels?"

BYD's mobile phone OEM business is now in a relationship with Honor mobile phones.

Wang Fu naturally hopes that Honor mobile phones can sell more products.

According to the thinking of ordinary people, the easiest way to sell more is to produce a few more products.

It's definitely better for a few brothers to go together than to fight alone, right?

This approach has been proven in the automotive industry.

However, Cao Yang's idea is obviously not like this.

"Honor mobile phones really need different products to meet different consumer needs."

"ALTHOUGH OUR CURRENT HONOR 3G HAS BEEN ON THE MARKET FOR ALMOST A YEAR, IT IS STILL VERY COMPETITIVE COMPARED TO OTHER PRODUCTS ON THE MARKET."

"IN THIS CASE, AFTER OUR NEW GENERATION OF MOBILE PHONES ARE LAUNCHED, WE CAN COMPLETELY REDUCE THE PRICE OF HONOR 3G APPROPRIATELY AND FORM A STATE OF COMPLEMENTARITY WITH THE NEW PRODUCT."

"After our third-generation mobile phone is launched next year, the products of the previous two generations can continue to be sold."

"Slowly, our Honor mobile phone can form a product layout of 2,500 yuan to 10,000 yuan to meet the needs of various consumers."

Obviously, Cao Yang adopted the scheme of the later Apple mobile phone.

Although this approach is not now mainstream, it has proven to be successful.

Even judging from the various products of Honor mobile phones, this solution may be more successful than Apple's mobile phones.

In that case, why rush to launch a bunch of new phones, and you don't know which one your key product will be.

Or maybe there are more products, but there is no more money to be made.

That also doesn't make much sense.

"Mr. Cao, this is indeed a solution, but will it be a little slow?"

"Today's mobile phones, as long as the design is determined, the work from mold opening to part assembly can be completed in three months."

"If we act now, we can form a variety of products to be sold at the same time at the end of the year, and seize the market to the greatest extent."

Wang Fu also wanted to persuade Cao Yang, but in the end he didn't get the ideal answer.

But fortunately, Cao Yang also revealed his future strategy to some extent, as long as it takes a few years, he doesn't have to worry about only one product being sold.

I just don't know how many generations of grandparents and grandchildren will sell together, and the final sales will be.

If there is competition between one's own people, it will not be beautiful.

"Thank you Mr. Wang for your proposal, and when the time comes, I will let Mr. Xia have a good review inside the Honor mobile phone."

People are also kind-hearted, so Cao Yang doesn't want to argue with him about anything.

For Honor mobile phones, in addition to developing second-generation products, it is the most important thing to build a system of its own as soon as possible.

Although this system may not be so closed from the beginning, some development can be carried out on the basis of Android.

But it is necessary to avoid the shortcomings of the Android system to the greatest extent.

Otherwise, the mobile phone began to change after a year of use, while the Apple phone next door still performed very well after a few years.

Then when the time comes, it will be even more difficult for the Honor phone to surpass the Apple phone.

Maybe when the flagship store in Tianhe City launches new products next year, scalpers will start to act.

……

It is not only BYD that pays attention to the sales of Honor mobile phones in April, but also Nokia, which has always been a very arrogant giant, has also noticed this situation.

Even Zhao Kelin, the general manager of Nokia Huaxia, was a little unable to sit still when he saw that the sales of Honor mobile phones exceeded 1 million units in April.

"Chai Hang, Apple on the American side sold almost 5 million iPhone 3GS in the first 4 months, and Honor mobile phones in Huaxia also sold more than 2 million HONOR 3G in the first 4 months."

"The price of these smartphones is not cheap, and it is even more expensive than 90% of our products."

"But people's sales can be done to this extent, and I think we need to attract everyone's attention."

"We at Nokia also have smartphones, and the Symbian system was even the most used smartphone system in the world last year."

"There is no reason why the sales of high-end mobile phones are completely inferior to Apple and Honor mobile phones."

"It's unacceptable."

Zhao Kelin has lived a comfortable life in Huaxia for many years, and his life has not been so comfortable since last year.

This year, the changes are even faster.

The sales of many Nokia mobile phones have been declining year-on-year.

Some of the newly launched products also seem to be less competitive.

In particular, after comparing Nokia's smartphones with other smartphones on the Internet such as Zhongguancun Online, fewer and fewer consumers are willing to pay high prices for Nokia's high-end products.

This situation is actually very fatal.

After all, the profit margin of high-end products is relatively high, and enterprises want to sell more.

"Compared with Apple mobile phones and Honor mobile phones, our products are too unsightly."

"Although the practicality is very good, for many young consumers, good looks are the first thing, and after meeting this requirement, other things will be considered."

The boss asked, and Chai Hang also threw out the question unceremoniously.

After all, if you talk to Europeans and Americans, if you hide it, maybe they really don't understand.

It's better to be more simply, have one thing to say, and spread things out.

Don't look at Zhao Kelin, it sounds like a Chinese name, but it's actually a European.

It's just that after arriving in China, he deliberately gave himself a Chinese name.

Even when participating in some activities, I also came to a few Chinese greetings such as "Hello everyone, I am Nokia De Zhao Colin".

Don't look at just a few simple sentences of Chinese, many Chinese people are very hungry for this set.

In fact, these tricks of others are likely to be specially reminded by someone, and even some ways to deal with things have been put forward.

It doesn't necessarily have anything special to do with whether people like Chinese or whether they like it here.

"Good-looking?"

"Shouldn't it be smarter?"

Zhao Colin couldn't help but retort.

"More intelligence is naturally needed, but if there is no premise of good looks, it will definitely not sell well."

As soon as Chai Hang said this, Zhao Kelin didn't bother anymore.

However, if you want the new phone design to look better, it is simply not something he can control.

As the general manager of Huaxia District, I can only passively watch the company go downhill.

(End of chapter)